The easy way to get started in stock charts Many trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important stories charts tell, and how different parameters can impact what you see on the screen. This book will explain some of the most powerful display settings that help traders understand the information in a chart to find outperformance as its beginning. Stock Charts for Dummies will teach you how to build a visually appealing chart and add tools based on the type of trading or investing decision you're trying to make. It will also introduce you to the pros, cons, and best practices of using three key types of charts: Candlesticks, Bar Charts, and Line Charts. Build and use technical chart patterns Increase profits and minimize risk Track and identify specific trends within charts A unique guide for beginning traders and investors, Stock Charts for Dummies will help you make sense of stock charts.

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. * Perfect your recruitment marketing * Develop a compelling employer value proposition (EVP) * Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Strategies for creating a welcoming, equitable, and high-performing work environment.

Inclusive Leadership For Dummies helps leaders successfully navigate the nuances of a diverse workforce and create a culture where ALL talent can thrive. Toss out the one-size-fits-all leadership approaches, because the workforce is not a monolith―it’s a rich and beautiful tapestry made up of people from all backgrounds, cultures, skills, and experiences. This book enables you to develop the knowledge and competencies needed to lead diverse teams successfully. It also provides tips, tools, and techniques, for how to proactively respond to external pressures and disruptions like the changing workforce, marketplace, and the political and economic climate for how to foster and ensuring that all employees are included, valued, they feel safe, and they can do their best work.

• Discover the concept of inclusive leadership and learn what inclusive leaders do
• Evolve your own thinking and behaviors to promote inclusivity and a welcoming atmosphere
• Minimize your blind spots in meetings and interactions and overcome any blunders or pitfalls
• Gain inspiration from case studies of effective inclusive leaders

For emerging, mid-level, and senior leaders who want to foster greater trust, psychological safety, and a high performing work environment that leverages (or celebrates) all attributes of diversity Inclusive Leadership For Dummies is the resource for you.

An easy-to-understand how-to guide to the single most important thing you can do in investing -- choosing and mixing your assets successfully.

You don't need to be an expert analyst, a star stock-picker, or a rocket scientist to have better investment results than most other investors. You just need to allocate your assets in the right way, and have the conviction to stick with that allocation.

The big secret behind asset allocation -- the secret that most sophisticated investors know and use to their benefit -- is that it's really not all that hard to do.

Asset Allocation For Dummies serves as a comprehensive guide to maximizing returns and minimizing risk -- while managing taxes, fees and other costs -- in putting together a portfolio to reflect your unique financial goals.

Jerry A. Miccolis (Basking Ridge, NJ), CFA(R), CFP(R), FCAS, MAAA is a widely quoted expert commentator who has been interviewed in The New York Times and the Wall Street Journal, and appeared on CBS Radio and ABC-TV. He is a senior financial advisor and co-owner of Brinton Eaton Wealth Advisors (www.brintoneaton.com), a fee-only investment management, tax advisory and financial planning firm in Madison, N.J. Dorianne R. Perrucci (Scotch Plains, NJ) is a freelance writer who has been published in The New York Times, Newsweek, and TheStreet.com, and has collaborated on several financial books, including I.O.U.S.A, One Nation, Under Stress, In Debt (Wiley, 2008).

Make no mistake, etiquette is as important in business as it is in everyday life -- it's also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, "Business Etiquette For Dummies, 2nd Edition, " keeps you on your best behavior in any business situation.

This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today's diverse and complex business environment with great success. You'll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business. You'll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Discover how to: Make a great first impressionMeet and greet with easeBe a good company representativePractice proper online etiquetteAdapt to the changing rules of etiquetteDeal with difficult personalities without losing your coolBecome a well-mannered travelerDevelop good relationships with your peers, staff, and superiorsGive compliments and offer criticismRespect physical, racial, ethnic, and gender differences at workLearn the difference between "casual Friday" and sloppy SaturdayDevelop cubicle courtesyAvoid conversational faux pas

Business etiquette is as important to your success as doing your job well. Read "Business Etiquette For Dummies, 2nd Edition, " and make no mistake.

Stock options are no longer solely an executive perk. While most books on the subject focus on how business owners can set up a stock options program for their company, this book shows option holders at all levels the keys to exercising one of the most lucrative benefits in today's booming market. This friendly guide brings you:

• Clear, detailed explanation of the different types of stock options-pre-IPO versus post-IPO options
• Clarification of realistic tax and legal consequences to consider when handling stock options
• Descriptions that outline the purpose, pros, and cons of Employee Stock Purchase Plans, 401(k)s, and other company investment vehicles
• Warning signs to look for and why your options might turn out to be worthless
• Advice on what happens to your options if you leave the company or when your company is bought out by another
• And much more!

Benefit from values-based leadership Values-driven organizations are considered by some to be the most successful on the planet. They have high levels of engagement, generate higher earnings, and are more profitable by having an inclusive, multi-tiered strategy. It's a win-win! In Values-Based Leadership For Dummies, you'll get a fool-proof plan for putting the principles of values-based leadership in action--which will inspire and motivate others to pursue what matters most. With many Baby Boomers edging toward retirement, the largest generation in history, the Millennials, will be taking over the reins and stepping into leadership roles. They've suffered through the difficult economic times and corporate scandals of the early 2000s and they want things to be different. Inside, you'll get the framework for adopting the principles of values-based leadership that will help Millennials--and any member of any organization--thrive: utilizing the tools of self-reflection, actionable grace, agility, and a commitment to lead responsibly. Establish leadership positioning and company culture steeped in values Foster employee engagement on all levels Inspire greater performance while creating real impact socially and economically Increase the ability to remain competitive and relevant during times of change Harness the passion and commitment of the millennial workforce Whether you're in an entrepreneur, entry-level position or a CEO, employees at any level can benefit from leaning into values-based leadership--and this book shows you how!

Get your head around company finance. Whether you're a small business owner or a corporate manager with budget responsibilities, having an understanding of your company's finances is crucial. This user-friendly guide takes you through all the key elements of UK business accounting, covering everything from evaluating profit margins and establishing budgets to controlling cash flow and writing financial reports. The fourth edition will be fully updated throughout and includes brand new content on the emergence of IFRS and dealing with foreign exchange. Updates include: Revised chapter on funding covering Banks, Private Equity, Venture Capital, Business Angels, Crowdfunding in its various guises, IPO's. Financial aspects of foreign exchange - increasingly business accounting has to accommodate transaction and translation exposure dealing with exchange rate variances over time. Merger and acquisitions and the role of accounting. Business planning Financial metrics for start-ups - monthly revenue growth, revenue run rate, burn rate, Cost of Acquiring a Customer and Payback, Average Sales Cycle etc. Strategic financial models: Linear Models and Optimization, Probabilistic Models, Regression Models and Decision-Making and Scenarios.

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. * Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation * This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them * Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions * Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

A practical, hands-on guide to forensic accounting

Careers in forensic accounting are hot-"US News & World Report" recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants perform specialized audits, and assist in all kinds of civil litigation, and are often involved in terrorist investigations." Forensic Accounting For Dummies" will track to a course and explain the concepts and methods of forensic accounting.Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries to economic crimeWhat to do if you find or suspect financial fraud in your own organizationDetermining what is fraud and how to investigate

Whether you're a student pursuing a career in forensic accounting or just want to understand how to detect and deal with financial fraud, "Forensic Accounting For Dummies" has you covered.

The forms, letters, and other tools included in "Marketing Kit For Dummies," 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Your key to success in high-end investments Looking for help making smarter, more profitable high-end investment decisions? Why buy 13 books that cover each of the major topics you need to understand, when High-Powered Investing All-In-One For Dummies gives you 13 expert guides for the price of one? This hands-on resource arms you with an arsenal of advanced investing techniques for everything from stocks and futures to options and exchange-traded funds. You'll find out how to trade on the FOREX market, evaluate annuities, choose the right commodities, and buy into hedge funds. Plus, you'll get up to speed on using business fundamentals and technical analysis to help you make smarter decisions and maximize your returns. You'll also find ways to be as aggressive as your personality and bank account allow, without taking foolish or excessive risks. * Updated compilation is targeted at readers who already have a basic understanding of investing principles and who are looking for a reference to help them build a diversified portfolio * Offers a succinct framework and expert advice to help you make solid decisions and confidently invest in the marketplace The key to expanding your investment opportunities successfully is information. Whether you're just beginning to explore more advanced investing or have been dabbling in it for a while, High-Powered Investing All-In-One For Dummies gives you the information, strategies, and techniques you need to make your financial dreams come true.

Expert tips and advice on starting a home-based business

Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, "Home-Based Business For Dummies, 3rd Edition "gives you the most current and up-to-date information you need to navigate your way through the whole process."

"You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.Complete coverage of legal and financial aspects of a home-based businessEffective advertising and promotional strategies that won't break the bank""Tips and information you need to make your business profitable""Advice on outfitting and running a home office "

"Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, "Home-Based Business For Dummies, 3rd Edition" shows you how to avoid scams and truly start working from home for profit.

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it. With this fun and accessible guide, you'll go beyond the basics of sales to learn how to anticipate clients' needs, develop psychologist-like insight, and so much more. Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales from prospecting to closing. * Shows you how to reach your fullest potential in sales * Helps you effectively inspire great performance form any sales force * Demonstrates how to prospect, recruit, and increase your organization's income and success * Teaches you how to manage sales teams to greatness If you're one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented inside sets you up for success.

Use Adobe Analytics as a marketer --not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Find--and land--your first job! Finding a job can seem daunting, especially when it's a brand new experience. There's a lot to know, and often a lot of pressure. Written by the founder of AfterCollege.com, Getting Your First Job For Dummies is designed to take the stress out of the job search process and help you get an offer. In this book, you'll discover how to identify your talents and strengths, use your network to your advantage, interview with confidence, and evaluate an offer. Written in plain English and packed with step-by-step instructions, it'll have you writing customized resumes, conducting company research, and utilizing online job search sites, faster than you can say 'I got the job!' Determine what kind of job suits your interests and skills Write a compelling cover letter Know what to expect in an interview Effectively negotiate an offer Whether you're still in school or navigating the world as a recent graduate, Getting Your First Job For Dummies arms you with the skills and confidence to make getting your first job an exciting and enjoyable process.

Get ready to sell like you've never sold before! Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct Selling For Dummies, you'll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You'll also discover: Expanded info on online and social media selling, which has replaced in-home selling as the predominant sales method A guide to transforming your home office into a productivity dream Instructions on how to host online or Facebook-hosted direct-selling parties Perfect for anyone looking to join the 7.7 million direct sellers already working in North America, Direct Selling For Dummies can help you break into a fun, exciting, and lucrative new industry! Are you ready?

Get your business off the ground with a killer brand and get the sales you want!

It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace -- from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

Get lessons from real-life experience -- the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful

Master all the basics of launching and growing a retail business -- from writing a business plan and finding a great location to hiring and keeping great staff

Meet and exceed the expectations of today's consumer -- discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyalty

Spread the word without going broke -- find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotions

Bonus CD Includes

Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store

See the CD appendix for details and complete system requirements.

Open the book and find:

The 10 keys to retailing success

How to design stores that work

Where and how to buy merchandise

The best ways to make your business memorable

Expert tips for building your Web site and selling online

Advice for handling legal and accountingissues

In-the-trenches, proven management practices

A crash course in the art of selling

People who can't or won't negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they're getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions-everything from buying a car to upping your salary. Find out how to:* Develop a negotiating style* Map out the opposition* Set goals and limits* Listen, then ask the right question* Interpret body language* Say what you mean with crystal clarity* Deal with difficult people* Push the pause button* Close the deal Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating for Dummies, Second Edition, helps you enter any negotiation with confidence and come out feeling like a winner.

Want to follow in Warren Buffett's investing footprints? "Value Investing For Dummies," 2nd Edition, explains what value investing is and how to incorporate it into your overall investment strategy. It presents a simple, straightforward way to apply proven investment principles, spot good deals, and produce extraordinary returns.

This plain-English guide reveals the secrets of how to value stocks, decide when the price is right, and make your move. You'll find out why a good deal is a good deal, no matter what the bulls and bears say, get tips in investing during jittery times, and understand how to detect hidden agendas in financial reports. And, you'll uncover the keys to identifying the truly good businesses with enduring and growing value that continually outperform both their competition and the market as a whole. Discover how to: Understand financial investmentsView markets like a value investorAssess a company's valueMake use of value investing resourcesIncorporate fundamentals and intangiblesMake the most of funds, REITs, and ETFsDevelop your own investing styleFigure out what a financial statement is really telling youDecipher earnings and cash-flow statementsDetect irrational exuberance in company publicationsMake a value judgment and decide when to buy

Complete with helpful lists of the telltale signs of value and "unvalue," as well as the habits of highly successful value investors, "Value Investing For Dummies, 2nd Edition, " could be the smartest investment you'll ever make

Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling and create compelling, engaging presentations that hook audience members from the beginning. * Leverage a proven, blockbuster formula that engages audiences in any industry * Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch * Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions * Update your professional skill set to encompass today's most motivating sales tactics Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.

The easy way to demystify the intimidating world of investing in the UK market Think investing is only for the super-rich? Think again! Packed with tons of expert advice, Investing For Dummies UK 4th edition shows you step-by-step how to make sound, sensible investment choices whatever your budget. All the major investment categories are covered for the smart beginner, while more advanced and alternative investments are presented for the more adventurous and experienced. Wherever you fall on the investing spectrum, there's something for you! This new UKeditionof Investing For Dummies has been updated with the latest financial information, including all the new trends and developments that have affected the world of investment, with an emphasis on the new pensions legislations and changes to Individual Savings Accounts. Whether you're interested in assessing your financial means, gauging risks and returns or increasing your personal wealth, with the help of this friendly guide, you no longer need to work in finance to make sense of the facts and figures behind your investments! * Offers tips on how to minimize the risk of investment gambles * Covers the FCA's more stringent risk analysis for investors using advisers * Contains new sections on pensions, ISAs, the DIY/self-directed investor, and ultra-low interest rates * Includes new online templates to help simplify the investing process If you want to go it alone in the investment arena, but need the support of a straightforward, reassuring guide to help you make the best decisions and get the highest returns from your investments this is the book for you.

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. * Define your market segments, buyer personas, and voice * Build an effective internal structure, and choose the right CRM solution * Optimize leads and conduct effective email marketing * Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

* Pick the perfect franchise opportunity for you * Become a commercial or social franchisor * Must-have training and legal information online Buy, own, and operate a franchise If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support. inside * Evaluate franchise opportunities * Become a successful franchisor * Join the growing social franchise sector * Build your brand * Grasp important legal issues * Plan for future expansion * Keep the cash flowing

Give your business the edge with crowd-power

Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.

"Crowdsourcing For Dummies" is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.