International advertising is an important discipline in social sciences studies. Many books and articles have been published in international advertising, however only few of them contain information about advertising industry and research in specific international countries/regions. This book intends to give a local/global perspective to international advertising. Therefore, this book provides an ideal resource for academicians, researchers, advertising and marketing experts and students on a global perspective. This book includes information about international advertising and different international cultures. It covers specific countries and specific international regions regarding advertising. This text also includes a literature review of the advertising industry for various countries and regions. This book, within the social science studies discipline, is comprised of articles in international advertising about specific countries and international regions.

In nineteenth-century Toronto, people took to the streets to express their jubilation on special occasions, such as the 1860 visit of the Prince of Wales and the return in 1885 of the local Volunteers who helped to suppress the Riel resistance in the North-West. In a contrasting mood, people also took to the streets in anger to object to government measures, such as the Rebellion Losses bill, to heckle rival candidates in provincial election campaigns, to assert their ethno-religious differences, and to support striking workers. Expressive Acts examines instances of both celebration and protest when Torontonians publicly displayed their allegiances, politics, and values. The book illustrates not just the Victorian city's vibrant public life but also the intense social tensions and cultural differences within the city. Drawing from journalists' accounts in newspapers, Expressive Acts illuminates what drove Torontonians to claim public space, where their passions lay, and how they gave expression to them.

On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries' utopian vision for a multiscreen and communal live TV experience. In Social TV: Multiscreen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised-but failed to deliver-a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multiscreen campaigns have shifted away from a focus on live TV and toward all-day "content" streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.

Innovative methodological approaches are vital for experienced researchers and early-career researchers alike to conduct research. In order to provide them with the best possible resources, the methodologies must be comprehensive and describe the data sources, approaches to data collection, and approaches to data analysis that are typically employed within the given methodological approach. Methodological Innovations in Research and Academic Writing serves as a resource for graduate students and higher education faculty and presents a number of methodological innovations in research as well as applied examples of these methodologies in practice. The chapters focus on the application of methodological approaches (through the presentation of real-world examples) and descriptions of the epistemological foundations of the given methodologies so that researchers can fully articulate and justify their methodological choices in the context of their research design. It is a crucial guide for graduate students who are designing and writing their doctoral dissertations as it introduces them to the best practices related to rigorous research design and academic writing. This book is ideal for graduate students, higher education faculty, researchers, and academicians.

Ethical Practice of Statistics and Data Science is intended to prepare people to fully assume their responsibilities to practice statistics and data science ethically. Aimed at early career professionals, practitioners, and mentors or supervisors of practitioners, the book supports the ethical practice of statistics and data science, with an emphasis on how to earn the designation of, and recognize, "the ethical practitioner". The book features 47 case studies, each mapped to the Data Science Ethics Checklist (DSEC); Data Ethics Framework (DEFW); the American Statistical Association (ASA) Ethical Guidelines for Statistical Practice; and the Association of Computing Machinery (ACM) Code of Ethics. It is necessary reading for students enrolled in any data intensive program, including undergraduate or graduate degrees in (bio-)statistics, business/analytics, or data science. Managers, leaders, supervisors, and mentors who lead data-intensive teams in government, industry, or academia would also benefit greatly from this book. This is a companion volume to Ethical Reasoning For A Data-Centered World, also published by Ethics International Press (2022). These are the first and only books to be based on, and to provide guidance to, the ASA and ACM Ethical Guidelines/Code of Ethics.

Indispensable to the research practice carried out by so-called "contracting researchers," who are often based in the Global North, "facilitating researchers," often based in those conflict-affected areas of the Global South that contracting researchers are contracted to study, are usually the ones who truly regulate the access and flow of knowledge. Yet as often as not, they are referred to merely as 'fixers', with their contributions systematically erased in final research texts. Facilitating Researchers in Insecure Zones brings together first-hand accounts by several facilitating or "brokering" researchers in three settings afflicted by armed conflict--namely, DR Congo, Sierra Leone and Jharkhand, India--in order to highlight the varied and crucial roles they play. In so doing, this volume also bears witness to the insecurities and resource-scarcities they have to navigate in order to facilitate the research of others. Ultimately, their experiences and insights point to more equitable fieldwork and more collaborative processes of knowledge production. For its first-hand accounts of fieldwork in insecure zones, as well as for its diverse geographical and topical coverage, this book is a must-read for researchers and students researching interested in ethnographic and fieldwork methods and ethics, particularly as they apply to conflicts and to research in the Global South.

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

A productive writer writes regularly, produces goal-directed written work and enjoys the process. Productive writing addresses the problem of why some people publish with ease and others struggle, and seeks to take the non-productive writer and turn him or her into a prolific one. Important themes in the book are dealing with writer's block, procrastination and making time to write. An array of explanations, research and activities is presented to encourage exploring, thinking, speculating, testing, documenting, questioning and developing authority. Crafting the document itself is just one part of the writing spectrum. The increasing focus on research and publishing at universities and universities of technology makes this book an important contribution to the available literature on research. Addressing throughput for postgraduate students and output for academic staff, the book is aimed at both these categories. Productive writing complements two earlier research books by Cecile Badenhorst, Research writing and Dissertation writing, and focuses on important aspects of research that are not covered in those books.

The American Statistical Association (ASA) and the Association of Computing Machinery (ACM) have longstanding ethical practice standards that are explicitly intended to be utilized by all who use statistical practices or computing, or both. Since statistics and computing are critical in any data-centered activity, these practice standards are essential to instruction in the uses of statistical practices or computing across disciplines. Ethical Reasoning for a Data-Centered World is aimed at any undergraduate or graduate students utilizing data. Whether the career goal is research, teaching, business, government, or a combination, this book presents a method for understanding and prioritizing ethical statistics, computing, and data science - featuring the ASA and ACM practice standards. To facilitate engagement, integration with prior learning, and authenticity, the material is organized around seven tasks: Planning/Designing; Data collection; Analysis; Interpretation; Reporting; Documenting; and Engaging in Team Work. This book is a companion volume to Ethical Practice of Statistics and Data Science, also published by Ethics International Press (2022). These are the first and only books to be based on, and to provide guidance to, the American Statistical Association (ASA) and Association of Computing Machinery (ACM) ethical guideline documents.

How did the Israeli military learn to cope with the ubiquity of media technologies that routinely document their power abuses? Why did they re-appropriate these to tighten their grip on Palestinian civilians? This book explains why a high-tech nation with advanced military technologies came to rely on the everyday media habits performed by soldiers and civilians. Daniel Mann argues that the intensification of the security regime in Palestine, and the increasingly personal use of media technologies by both soldiers and civilians, are deeply entangled. The book traces how, beginning in the 1990s, the integration of media into the lives of civilians and Israeli soldiers enabled Israel to transfer responsibilities to individual users, who in turn became legally and ethically liable for state abuses of power. Drawing on declassified documents, found footage, and social media, Mann shows how both media and warfare have been remodelled around the figure of the defensive, isolated, and insular 'individual'. Mann suggests that the focus on representations and their close visual analysis paradoxically hinders our ability to understand media. Instead of zooming into fine details, we must step back to reveal the assemblage of images, users, and infrastructure that together serve to maintain the racial, legal and aesthetic divide between Israel and Palestine.

It may be stipulated that, in the emergent media age of illusion, the scope of media issues is vast and pervasive in every field of scientific research as-well-as mystical philosophy. Issues of a "conscious universe", "universal fractal "sentience", and subjects of nanotechnology and the "Psychic paranormal" have begun to be understood as issues of the global media that have been subdivided into issues of "fake news", social media, propaganda, transpersonal psychology, human "embodiment", climate change & human intention, governmental structure, and more. This book establishes a possible template for addressing the global media mandate as a scientific study of paranormal influence on global culture. Such an approach to the "New Normal" has been mandated by recent events (especially the attempted insurrection in the U.S.) that highlight global issues of mediated influences on the dynamic of government. Futurist academics and professionals who are researching this ""new normal"" of the mediasphere and this book will be a valuable contribution to the field.