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Books > Reference & Interdisciplinary > Communication studies

WJEC/Eduqas Media Studies For A Level Year 1 and AS Student Book - Revised Edition (Paperback): Christine Bell, Lucas Johnson WJEC/Eduqas Media Studies For A Level Year 1 and AS Student Book - Revised Edition (Paperback)
Christine Bell, Lucas Johnson
R1,093 Discovery Miles 10 930 Ships in 12 - 17 working days
Handbook of Qualitative Research Methods on Human Resource Management - Innovative Techniques (Paperback): Keith Townsend,... Handbook of Qualitative Research Methods on Human Resource Management - Innovative Techniques (Paperback)
Keith Townsend, Rebecca Loudoun, David Lewin
R1,317 Discovery Miles 13 170 Ships in 12 - 17 working days

Human resource management as a field of research is a broad church, with a wide variety of research methods in use. This Handbook focuses on qualitative research methods and explores the opportunities and challenges of new technologies for innovating data collection and data analysis. The editors have brought together 18 chapters, written by some of the world's leading researchers in their field. They begin with the importance of good project design and then move on to reflect on innovations and developments in data sources, such as netnographical methods, legal research methods, the use of news media, and historical research. They go on to outline innovations in data collection methods with particular pertinence to key HRM topics. Finally, the contributors explore innovative data analysis, looking at the importance of computer-supported qualitative research, causal cognitive mapping and deriving behavioural role descriptions from the perspectives of job-holders. This Handbook is an invaluable tool for students, researchers and academics in the field of human resource management. Contributors: P. Ackers, S. Branch, R. Cameron, C. Cassell, G. Clarkson, J. Cogin, J. Ewart, M.T. Hardin, M. Humphreys, R. Johnstone, M. Learmonth, D. Lewin, R. Loudoun, F. Malik, A. McDowall, J.L. Ng, W. Nienhueser, L.S. Radcliffe, S. Ramsay, J. Richards, C. Rojon, S. Sambrook, M.N.K. Saunders, K. Townsend, K.L. Unsworth, R. Winter

Working with Paradata, Marginalia and Fieldnotes - The Centrality of By-Products of Social Research (Hardcover): Rosalind... Working with Paradata, Marginalia and Fieldnotes - The Centrality of By-Products of Social Research (Hardcover)
Rosalind Edwards, John Goodwin, Henrietta O'Connor, Ann Phoenix
R2,813 Discovery Miles 28 130 Ships in 12 - 17 working days

This book asks the important question; Can the by-products of research activity be treated as data and of research interest in themselves? This groundbreaking interdisciplinary volume considers the analytic value of a range of 'by-products' of social research and reading. These include electronically captured paradata on survey administration, notes written in the margins of research documents and literary texts, and fieldnotes and ephemera produced by social researchers. Revealing the relational nature of paradata, marginalia and fieldnotes, contributions examine how the craft of studying and analyzing these by-products offers insight into the intellectual, social and ethical processes underpinning the activities of research and reading. Unique and engaging, this book is a must read for social researchers and sociologists, narrative analysts, literary scholars and historians. Bridging methodological boundaries, it will also prove of great value to quantitative and qualitative methodologists alike. Contributors include: K. Bell, J. Boddy, R.G. Burgess, G.B. Durrant, R. Edwards, H. Elliott, E. Fahmy, J. Goodwin, H.J. Jackson, D. Kilburn, O. Maslovskaya, H. O'Connor, A. Phoenix, W.H. Sherman

What School Could Be - Insights and Inspiration from Teachers Across America (Paperback): Ted Dintersmith What School Could Be - Insights and Inspiration from Teachers Across America (Paperback)
Ted Dintersmith
R468 Discovery Miles 4 680 Ships in 10 - 15 working days
Field Experiments (Hardcover): John A. List, Anya C. Samek Field Experiments (Hardcover)
John A. List, Anya C. Samek
R11,795 Discovery Miles 117 950 Ships in 12 - 17 working days

This research review discusses the most critical and influential articles that utilise field experimentation to answer questions of economic importance. Field experiments have gained popularity in recent years, allowing researchers to infer causal effects of different market environments, policies and interventions. The articles analysed here provide insights into market functioning and individual and group decision-making across a wide range of domains, including marketplace transactions, labor decisions, charitable giving, financial planning, and education and health-related decision-making. This research review will be an important resource for students new to the methodology and applications of field experiments and academics alike.

Adele Writes An Ad (Paperback): Andrew Boulton Adele Writes An Ad (Paperback)
Andrew Boulton; Designed by Giles Edwards; Illustrated by Andy Stagg
R177 Discovery Miles 1 770 Ships in 12 - 17 working days
Environmental Decision Making and Risk Management - Selected Essays by Ian Langford (Hardcover, illustrated edition): R.K.... Environmental Decision Making and Risk Management - Selected Essays by Ian Langford (Hardcover, illustrated edition)
R.K. Turner, Stavros Georgiou, Ian J. Bateman
R3,656 Discovery Miles 36 560 Ships in 12 - 17 working days

This memorial collection of papers authored and co-authored by Ian Langford represents some of the most thoughtful and innovative contributions to the literature regarding the holistic analysis of environmental and health risk issues. It provides important foundations for the development of a mixed methodological approach to addressing such issues. These carefully chosen papers span a number of disciplines, including statistics, environmental risk analysis, human geography and economics and represent the diversity, innovation and analytical rigour of Ian Langford's writing.

On Bts - Pop Music, Fandom, Sincerity (Paperback): Lenika Cruz On Bts - Pop Music, Fandom, Sincerity (Paperback)
Lenika Cruz
R317 R257 Discovery Miles 2 570 Save R60 (19%) Ships in 10 - 15 working days
As Long as Sarajevo Exists (Hardcover): Kemal Kurspahic As Long as Sarajevo Exists (Hardcover)
Kemal Kurspahic
R566 Discovery Miles 5 660 Ships in 12 - 17 working days

When Serbian nationalist forces began their siege of Sarajevo, Kemal Kurspahic called together the editors, reporters and production staff of the city's main newspaper, Oslobodenje, and made a grim offer to those willing to work under relentless artillery, tank and sniper fire.

Acting on their deepest beliefs, the reporters and editors of Oslobodenje ("Liberation") literally risked their lives for their readers and kept the daily paper of Sarajevo running against all odds. Under the direction of Kemal Kurspahic, former Editor-in-Chief of Oslobodenje, the paper was published on every day but one throughout the 3 fi years of attack on the city by extreme nationalist Serbs. Representing hope to a population completely besieged, and upholding the ideals of tolerance, equal rights, and free debate, Oslobodenje was an early prime target of the Serb nationalists. Under constant artillery and mortar attack, and often without electricity and phone, the Oslobodenje was "the daily miracle of Sarajevo". Having had their ten-story building reduced to rubble, and five of their colleagues killed and twenty wounded, the staff shifted its editorial quarters and its presses into a basement bomb shelter.

Research Methods in Practice - Strategies for Description and Causation (Paperback, 3rd Revised edition): Dahlia K. Remler,... Research Methods in Practice - Strategies for Description and Causation (Paperback, 3rd Revised edition)
Dahlia K. Remler, Gregg G. Van Ryzin
R3,206 Discovery Miles 32 060 Ships in 12 - 17 working days

Thoroughly updated to reflect changes in both research and methods, this Third Edition of Remler and Van Ryzin's innovative, standard-setting text is imbued with a deep commitment to making social and policy research methods accessible and meaningful. Research Methods in Practice: Strategies for Description and Causation motivates readers to examine the logic and limits of social science research from academic journals and government reports. A central theme of causation versus description runs through the text, emphasizing the idea that causal research is essential to understanding the origins of social problems and their potential solutions. Readers will find excitement in the research experience as the best hope for improving the world in which we live, while also acknowledging the trade-offs and uncertainties in real-world research.

Handbook of Research Methods on Intuition (Paperback): Marta Sinclair Handbook of Research Methods on Intuition (Paperback)
Marta Sinclair
R1,182 Discovery Miles 11 820 Ships in 12 - 17 working days

How does one approach the study of intuition - a complex, cross-disciplinary field, which is still developing? How can intuition be captured in situ? How can researchers harness their own intuition? In this original Handbook, the expert collaborators use method-related themes to help answer these, and other questions, and explore innovative developments in intuition research.This groundbreaking Handbook is organized around six method-related themes: - the question of cognitive systems and capabilities; - the role of emotions and stress; - major quantitative approaches; - qualitative techniques for mapping intuition; - the use of grounded theory; and - the role of the researcher's own expertise and intuition. Academics and researchers of organizational behavior, as well as researchers in business and management, who use quantitative and qualitative research techniques, will find this book to be an informative and invaluable read. It will also be of interest to industry professionals looking to adopt new staff training and development methods. Contributors include: C. Akinci, A. Antonietti, L. Baldacchino, L. Cabantous, J-F Coget, B. Colombo, R. Cooksey, V. Doerfler, S.E. Dreyfus, C. Eden, M. Fenton-O'Creevy, S.L. Grant, S.A. Hamilton, C. Harteis, G.P. Hodgkinson, C. Horvath, O. Hyppanen, P. Iannello, J. Langan-Fox, A. Lockett, C. Petitmengin, P. Ping Li, A.C.R. van Riel, M. Robson, E. Sadler-Smith, M. Sinclair, R.E. Smerek, M Stierand, S. Teerikangas, D. Ucbasaran, L. Valikangas, S. Vohra

Handbook of Research Methods in Corporate Social Responsibility (Hardcover): David Crowther, Linne M. Lauesen Handbook of Research Methods in Corporate Social Responsibility (Hardcover)
David Crowther, Linne M. Lauesen
R6,369 Discovery Miles 63 690 Ships in 12 - 17 working days

Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The Handbook identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. The design of a research project is an essential part of undertaking research, as is choosing appropriate methods for investigation and analysis. In addition, business and management research raises theoretical and practical problems that are not encountered in other fields. The chapters address this challenge over distinct parts. Part I on methodology planning is concerned with various aspects of planning the research project, including secondary data and ethics in the research process. Parts II and III outline quantitative and qualitative methods respectively, covering the vast majority of relevant approaches. Part IV provides forward-thinking guidance from experienced academics on the future directions of research in the area. Aimed specifically at researchers, this comprehensive and in-depth Handbook provides and essential resource for anyone working at the forefront of CSR research. Contributors include: K. Abadi, G.K. Amoako, A. Behl, S. Bhattacharya, C. Boachie, N. Capaldi, J.G. Clavel, J. Claydon, D. Crowther, F. de Paiva Duarte, M. Green, J. Gunawan, M.A. Islam, R. Kalinauskaite, H.Z. Khan, Md.R. Khan, L.M. Lauesen, S. Moggi, E. Ortiz, I. Oruc, D.E.R. Ospina, J.F.M. Ospina, L. Raimi, J.D. Rendtorff, F. Robertson, M. Samy, S. Seifi, H. Semeen, M. Sethi, H.J. Shaw, J.J.A. Shaw, L. Tauginiene, D. Turker, V.G. Venkatesh, K. Yekini, V. Zydziunaite

Talking to Strangers - What We Should Know about the People We Don't Know (Paperback): Malcolm Gladwell Talking to Strangers - What We Should Know about the People We Don't Know (Paperback)
Malcolm Gladwell
R514 R420 Discovery Miles 4 200 Save R94 (18%) Ships in 10 - 15 working days
Public Relations and Participatory Culture - Fandom, Social Media and Community Engagement (Paperback): Amber Hutchins, Natalie... Public Relations and Participatory Culture - Fandom, Social Media and Community Engagement (Paperback)
Amber Hutchins, Natalie Tindall
R1,360 Discovery Miles 13 600 Ships in 12 - 17 working days

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Media, Family Interaction and the Digitalization of Childhood (Hardcover): Anja R. Lahikainen, Tiina Malkia, Katja Repo Media, Family Interaction and the Digitalization of Childhood (Hardcover)
Anja R. Lahikainen, Tiina Malkia, Katja Repo
R2,963 Discovery Miles 29 630 Ships in 12 - 17 working days

This is a first-class repository of new knowledge on how media and family routines intertwine in daily interactions. The multi-method approach reveals how varying forms of media affect the interaction between children and their parents. Avoiding criticism of these interactions, the contributors instead offer an impartial view of the natural occurrences in media-related family life. The first section of the book maps contemporary family life by providing methodological, theoretical and time-use reflections on media use and family communication. It goes on to reach into the private zone of family interaction through video-documented episodes, providing the reader with detailed interactional analyses. This exposes how the boundaries between virtual interaction and face-to-face interaction have become blurred. Offering a comprehensive picture of the complexity of digital family life, this book exposes the challenges and opportunities of modern parenting. Discussing largely unexplored phenomena that are applicable internationally, this book will appeal to a wide range of researchers and students in the fields of social sciences. Professionals such as psychologists, therapists and social workers will also benefit from the impartial insight this work gives into the media's impact on modern family interaction. Contributors include: I. Arminen, S. Danby, A. Kallio, A.R. Lahikainen, T. Malkia, E. Mantere, J. Marsh, P. Nikken, S. Raudaskoski, K. Repo, E. Suoninen, S. Tiilikainen, S. Valkonen

Visual Branding - A Rhetorical and Historical Analysis (Hardcover): Edward F McQuarrie, Barbara J. Phillips Visual Branding - A Rhetorical and Historical Analysis (Hardcover)
Edward F McQuarrie, Barbara J. Phillips
R3,216 Discovery Miles 32 160 Ships in 12 - 17 working days

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time. Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights. This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.

Communicating with Data Visualisation - A Practical Guide (Paperback): Adam Frost, Tobias Sturt, Jim Kynvin, Sergio Gallardo Communicating with Data Visualisation - A Practical Guide (Paperback)
Adam Frost, Tobias Sturt, Jim Kynvin, Sergio Gallardo
R1,036 Discovery Miles 10 360 Ships in 12 - 17 working days

How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on? This book is a step-by-step guide (honed through the authors' Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics. Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to: * Find the human stories in your datasets * Design a visual story that will resonate with your audience * Make a clear, persuasive visual that represents your data truthfully * Refine your work to ensure your visual expresses your story in the best possible way. This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.

The Art and Practice of Economics Research - Lessons from Leading Minds (Paperback): Simon W. Bowmaker The Art and Practice of Economics Research - Lessons from Leading Minds (Paperback)
Simon W. Bowmaker
R1,703 Discovery Miles 17 030 Ships in 12 - 17 working days

'In this book, Simon Bowmaker offers a remarkable collection of conversations with leading economists about research in economics. He has selected a broad sample of the great economists of our time, including people whose perspectives span most of the major subdivisions of economics research, from micro to macro, from theoretical to empirical, from rationalist to behavioral.' - From the foreword by Roger B. Myerson, University of Chicago and 2007 Nobel Laureate in Economics 'The Art and Practice of Economics Research is the book I wish I had when I was ''growing up'' as an economist. For anyone who is or wants to be an economic researcher, or anyone just interested in how economics ''works'', this is a terrific and inspirational resource.' - David K. Levine, Washington University in St. Louis 'It is hard to imagine an economist in the world who would not enjoy this book. It is fascinating, gripping, and full of the wisdom imparted by age and by scholarly life's ups and downs.' - Andrew J. Oswald, University of Warwick, UK 'Although each has followed his or her own road, these scholars share a passion for economics and a commitment to the research enterprise. The best economists lie sleepless, gripped by their questions.' - Joshua Angrist, Massachusetts Institute of Technology 'This is a wonderful book of interviews with some of the most respected economists in the world. It is full of insights into academic life, and clearly conveys the joy of doing economics research.' - Jon Levin, Stanford University 'The relaxed frame of the interviews gives interested parties exciting insights into the thoughts and concerns of leading economists and might well inspire some of the best young minds to continue with economics in their later lives.' - Ernst Fehr, University of Zurich, Switzerland The Art and Practice of Economics Research provides an in-depth look into the research methods of leading economists from across the United States and Europe. This innovative volume contains 25 interviews with practicing economists, presenting insightful personal accounts into an often-misunderstood field. Contributors to this volume were asked to reflect on their own experience in economics research, including their methods of working, the process of scientific discovery and knowledge creation, and the challenges of successfully disseminating their work. The unique and compelling interview format showcases each contributor's personal connection to his or her work, presenting a view of current economics research that is technical, comprehensive, and refreshingly human. Both students and current scholars in economics will find much to admire in this book's window into the inner workings of some of the brightest and best-known minds in the field. This volume also makes a great companion to the author's 2010 book, The Heart of Teaching Economics, which showcases the personal experiences of teachers and professors of economics.

Research Methods in Service Innovation (Hardcover): Flemming Sorensen, Francesco Lapenta Research Methods in Service Innovation (Hardcover)
Flemming Sorensen, Francesco Lapenta
R3,142 Discovery Miles 31 420 Ships in 12 - 17 working days

Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation. The methods described include original and innovative methodological approaches, such as technology-oriented scenario analysis, experiments and laddering, as well as critical incident techniques, social network analysis, blogs, visual techniques, narratives and future workshops. Together, the chapters encourage readers to understand service innovation research as a process that requires creative methodological thinking. The book adapts various methods and processes from different areas of research, and evaluates their strengths, limitations and possible applications in specific areas of service innovation. Researchers and academics will find this collection to be an essential state-of-the-art resource for research in the fields of service innovation and innovation in general. The book will also appeal to practitioners and consultants dealing with both public and private service organisations. Contributors include: C. Forder, L. Fuglsang, N.N. Grunbaum, A.V. Hansen, F. Lapenta, J.K. Moller, A.R. Olesen, A. Scupola, F. Sorensen, J. Sundbo

Understanding Collective Decision Making - A Fitness Landscape Model Approach (Hardcover): Lasse Gerrits, Peter Marks Understanding Collective Decision Making - A Fitness Landscape Model Approach (Hardcover)
Lasse Gerrits, Peter Marks
R2,974 Discovery Miles 29 740 Ships in 12 - 17 working days

Collective decision making seems a straightforward matter: people come together and decide. But why is it that today's winners can turn into tomorrow's losers? Why can't you always get what you want? How does the interaction between the decision makers influence the outcome? And are opportunists better off than stubborn decision makers? This book takes a refreshing look at collective decision making by using models of evolutionary biology and naturalistic decision making to analyse real-world cases. These cases include the rise and fall of the Dutch high-speed railway project and the unexpected effects of introducing public-private partnerships to connect the new Thai national airport to Bangkok. Gerrits and Marks successfully guide the reader towards an in-depth understanding through rich empirical research and uncover the beautiful complexity of collective decision making. Understanding Collective Decision Making will be of great interest to academics working in public administration, political science and evolutionary theory. Public managers will also find this book helpful to understand why and how collective decisions are formed.

Interpersonal Communication - International Student Edition (Paperback, 5th Revised edition): Richard West, Lynn H. Turner Interpersonal Communication - International Student Edition (Paperback, 5th Revised edition)
Richard West, Lynn H. Turner
R2,262 Discovery Miles 22 620 Ships in 12 - 17 working days

With its unique skill-building approach, Interpersonal Communication Fifth Edition provides students with the knowledge and practice they need to make effective choices as communicators in today's rapidly changing, technologically-advanced, and diverse society. Rather than "telling" students how to communicate, authors Richard L. West and Lynn H. Turner integrate skill sets in each chapter so students can apply what they learn to their own lives. Rich with current examples and coverage of technology, social media, and diversity, this practical text makes clear connections among theory, skills, and the situations we all encounter on a daily basis.

Advanced Cryptology - How to crack it 2 (Paperback): Lars Ramkilde Knudsen Advanced Cryptology - How to crack it 2 (Paperback)
Lars Ramkilde Knudsen
R594 Discovery Miles 5 940 Ships in 12 - 17 working days

We might be standing on the brink of another revolution in cryptography, namely if large quantum computers should be built. More and more researchers seem to think that this will happen in a foreseeable future. These computers will be able to break most of the public-key cryptology used in the world today. It is recommended by many to start the transition from conventional cryptology to the so-called ``post-quantum cryptology'', already today. This book is based on the author's lecture notes, written for courses taught at the Technical University of Denmark (DTU).

An Introduction to Language and Communication for Allied Health and Social Care Professions (Paperback): Simone C. Bacchini An Introduction to Language and Communication for Allied Health and Social Care Professions (Paperback)
Simone C. Bacchini
R1,118 Discovery Miles 11 180 Ships in 9 - 15 working days

enables readers to better appreciate the ways in which language functions simultaneously as an instrument to encode and communicate meaning, build and sustain interpersonal relationships, and to express identity. Provides readers with well-grounded tools that they can use to inform their daily work as well as to reflect upon their own communicative practices and – where necessary – to improve them. Features ‘discussion points’ in the form of questions, suggestions for reflection, and small analysis tasks throughout.

Field Guide to Leadership Development (Hardcover): Steve Kempster, Arthur F. Turner, Gareth Edwards Field Guide to Leadership Development (Hardcover)
Steve Kempster, Arthur F. Turner, Gareth Edwards
R3,292 Discovery Miles 32 920 Ships in 12 - 17 working days

This Field Guide offers a rich variety of academic approaches to facilitate leadership development in adults. It is an invaluable resource, giving insightful worked examples linked to theory and reflective commentary. The extensive experiences of world leading exponents of leadership development are distilled into practical application for immediate use. The Editors have selected a diverse range of approaches to leadership development which demonstrate the broad platform of techniques and methods that enable leadership in individuals and organisations to flourish. This Field Guide is embedded in theoretical and academic ideas but still provides accessible and comprehensive knowledge to development teams. Key points at the end of each chapter help the reader to adopt or translate the approaches for their own organisation and industrial context. This Field Guide will be an invaluable resource for human resource specialists, learning facilitators and trainers, and faculty heads. It will also appeal to leadership academics and postgraduate students, such as Masters students in business and psychology, and those focusing on careers in human resources and education. Contributors: S.J. Allen, A. Armitage, S. Bainbridge, S. Barnes, R. Bathurst, J. Billsberry, P. Chapman, K. DeCay, G. Edwards, C.P. Egri, S. Endres, J.L. Goolsby, J. Gosling, E. Guthey, B. Hawkins, C. Jarvis, D.M. Jenkins, S. Kempster, F. Kennedy, D. Ladkin, J. MacInnes, N. Modha, J.C. Quick, D. Schedlitzki, A.J. Schwartz, W.I. Serhane, S. Smith, A.F. Turner, M. Uhl-Bien, E. Watton, J. Weibler, S. Western

Media Selling - Digital, Television, Audio, Print and Cross-Platform, 5th Edition (Paperback, 5th Edition): C. Warner Media Selling - Digital, Television, Audio, Print and Cross-Platform, 5th Edition (Paperback, 5th Edition)
C. Warner
R1,861 R1,643 Discovery Miles 16 430 Save R218 (12%) Ships in 7 - 13 working days

The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

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