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Books > Reference & Interdisciplinary > Communication studies
Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. There is growing
recognition that entrepreneurship can be better understood within
its context(s). This carefully designed book invites readers to
take a journey: from reflecting critically on where the discussion
on context and entrepreneurship stands today towards identifying
future research questions and themes that deserve the attention of
entrepreneurship scholars. This collection draws attention to the
research challenges the entrepreneurship field faces by reviewing
the many facets of contexts and by reflecting on methods and
theoretical approaches that are required in order to contextualize
entrepreneurship research. Written by renowned international
scholars, the book's leading-edge contributions provide a thorough
exploration of how to contextualize entrepreneurship research.
Taking a multidisciplinary approach, comprehensive coverage of the
entrepreneurship/contexts debate is included, in addition to
reading lists and a chapter dedicated to advancing future research
avenues. Students and academics interested in context and
entrepreneurship will benefit from this far-reaching and
forward-thinking book. Contributors: H.E. Aldrich, T. Baker, M.
Brannback, A.L. Carsrud, S. Chlosta, S. Drakopoulou Dodd, D.
Fletcher, W.B. Gartner, S. Lippmann, E.E. Powell, T. Pret, E. Shaw,
P. Selden, E. Stam, C. Steyaert, R.D. Wadhwani, F. Welter, M.
Wright
Ethical Practice of Statistics and Data Science is intended to
prepare people to fully assume their responsibilities to practice
statistics and data science ethically. Aimed at early career
professionals, practitioners, and mentors or supervisors of
practitioners, the book supports the ethical practice of statistics
and data science, with an emphasis on how to earn the designation
of, and recognize, "the ethical practitioner". The book features 47
case studies, each mapped to the Data Science Ethics Checklist
(DSEC); Data Ethics Framework (DEFW); the American Statistical
Association (ASA) Ethical Guidelines for Statistical Practice; and
the Association of Computing Machinery (ACM) Code of Ethics. It is
necessary reading for students enrolled in any data intensive
program, including undergraduate or graduate degrees in
(bio-)statistics, business/analytics, or data science. Managers,
leaders, supervisors, and mentors who lead data-intensive teams in
government, industry, or academia would also benefit greatly from
this book. This is a companion volume to Ethical Reasoning For A
Data-Centered World, also published by Ethics International Press
(2022). These are the first and only books to be based on, and to
provide guidance to, the ASA and ACM Ethical Guidelines/Code of
Ethics.
It may be stipulated that, in the emergent media age of illusion,
the scope of media issues is vast and pervasive in every field of
scientific research as-well-as mystical philosophy. Issues of a
"conscious universe", "universal fractal "sentience", and subjects
of nanotechnology and the "Psychic paranormal" have begun to be
understood as issues of the global media that have been subdivided
into issues of "fake news", social media, propaganda, transpersonal
psychology, human "embodiment", climate change & human
intention, governmental structure, and more. This book establishes
a possible template for addressing the global media mandate as a
scientific study of paranormal influence on global culture. Such an
approach to the "New Normal" has been mandated by recent events
(especially the attempted insurrection in the U.S.) that highlight
global issues of mediated influences on the dynamic of government.
Futurist academics and professionals who are researching this ""new
normal"" of the mediasphere and this book will be a valuable
contribution to the field.
Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. This exciting
Research Agenda offers a multi-disciplinary and historically
informed programme for the further investigation of the global
political economy of the corporate sector. It tackles the question,
can and should the corporation be reformed? Christopher May
develops a range of intersecting areas for research while also
offering an account of the possibilities for the reform of the
global corporation. Based on an understanding of the history of
corporations, the author provides key insights into their
management and political agency as well as the operation of the
global corporate supply chain. Drawing links between a range of
disciplines and perspectives on business enterprises, May calls for
a more nuanced understanding of the global corporate sector in
order to better comprehend the contours of the contemporary global
capitalist system. This Research Agenda will be a valuable resource
for students and academics of politics, economics, sociology and
law, who are curious to explore the corporation in relation to
their area of study.
The importance of spirituality in shaping contemporary visual
culture has mostly been disregarded. Mentioning art and spirit in
the same sentence was considered embarrassing. In contrast, most of
the significant twentieth-century art movements developed in
conjunction with spiritual inspiration. This book explores the
topic through the lenses of media ecology, art history, and
psychology. Media ecology is a theory that media shapes how
messages are delivered. The non-commercial nature of spiritual
concepts would prevent messages from being offered through
commercial media. As a result, many respected artists whose works
are familiar have escaped understanding because people haven't yet
pierced the spiritual history of modern art. Images once considered
devoid of meaning are now being re-examined in terms of their
spiritual underpinnings. Kandinsky thought that he could correct
nineteenth-century materialism by replacing it with
twentieth-century spirituality. However, it was not until the
twenty-first century that modern art's spiritual value started to
be publicly recognized through scholarship and gallery exhibits.
Abstraction provides the opportunity to explore design as a
psychological self-revelation of the artist. Automatic drawing,
once a tool for spirit messages, became a psychological method with
the introduction of Surrealism. Psychology introduced the notion of
creative dissociation to replace the idea of mediumship as a basis
for art created in altered states. Art, as a personal and reflexive
expression, can be used to steady our culture from one that denies
spirituality to one that embraces it. We can all use artistic
techniques to become more balanced people. Spiritual and
psychological artistic techniques created the world of art we
experience today. Understanding these influences can help us to
better know the world in which we live.
How did the Israeli military learn to cope with the ubiquity of
media technologies that routinely document their power abuses? Why
did they re-appropriate these to tighten their grip on Palestinian
civilians? This book explains why a high-tech nation with advanced
military technologies came to rely on the everyday media habits
performed by soldiers and civilians. Daniel Mann argues that the
intensification of the security regime in Palestine, and the
increasingly personal use of media technologies by both soldiers
and civilians, are deeply entangled. The book traces how, beginning
in the 1990s, the integration of media into the lives of civilians
and Israeli soldiers enabled Israel to transfer responsibilities to
individual users, who in turn became legally and ethically liable
for state abuses of power. Drawing on declassified documents, found
footage, and social media, Mann shows how both media and warfare
have been remodelled around the figure of the defensive, isolated,
and insular 'individual'. Mann suggests that the focus on
representations and their close visual analysis paradoxically
hinders our ability to understand media. Instead of zooming into
fine details, we must step back to reveal the assemblage of images,
users, and infrastructure that together serve to maintain the
racial, legal and aesthetic divide between Israel and Palestine.
'It's fascinating and moving to discover and identify those LGBT
people in less happy times, who fought for the freedoms LGBT people
now enjoy in the UK. This book will make you look back with
gratitude and astonishment for what has been achieved.' Sir Ian
McKellen LGBT activist and civil rights history from the 1960s to
the 2000s has had a huge impact on our social and political
landscape in the UK, yet much of this history remains hidden.
Prejudice and Pride: LGBT Activist Stories from Manchester and
Beyond explores aspects of LGBT activist history. It covers
educational activism, youth work activism and the history of the
LGBT Centre in Manchester. Through personal stories of activists,
heard and recorded by young people from LGBT Youth North West, the
book explores the 'wibbly wobbly' nature of people's histories. It
reveals how they interlink in surprising and creative ways to form
the current landscape of both prejudice and pride. Also contains
exercises for interpreting and ideas for collecting activist
histories within youth work.
We are at a defining point in the history of news. Following a
surge of fake news, clickbait and conspiracy theories, the 2020s
have ushered in a welter of existential threats for public service
broadcasting. So, where do we go from here? Former Today editor and
head of BBC television news Roger Mosey thinks public service
broadcasters must buck the trends and in this incisive book he
offers twenty core ways in which the news can save itself by
getting smarter, sharper, more diverse, more nuanced and less
exposed to pummelling by politicians. Mosey sees two possible
futures: one in which the incitements of populist demagogues and
the passions of social media are ever dominant - or one where we
fight hard to retain media that has an interest in the public good
and preserves truth, fairness and evidence-based judgements. From
one of British broadcasting's most experienced voices comes the
definitive exploration of Britain's news output and what must
change if we are to avoid a future of uninspiring news, uninformed
decision-making and accountability-dodging politicians.
This book is the first comprehensive account of 'body language' as
'paralanguage' informed by Systemic Functional Semiotics (SFS). It
brings together the collaborative work of internationally renowned
academics and emerging scholars to offer a fresh linguistic
perspective on gesture, body orientation, body movement, facial
expression and voice quality resources that support all spoken
language. The authors create a framework for distinguishing
non-semiotic behaviour from paralanguage, and provide a
comprehensive modelling of paralanguage in each of the three
metafunctions of meaning (ideational, interpersonal and textual).
Illustrations of the application of this new model for multimodal
discourse analysis draw on a range of contexts, from social media
vlogs, to animated children's narratives, to face-to-face teaching.
Modelling Paralanguage Using Systemic Functional Semiotics offers
an innovative way for dealing with culture-specific and context
specific paralanguage.
Marvelous Rise of Superheroes in Cinema: Evolution of the Genre
from Sequels to Universes addresses the superhero movie genre's
transformation between 1978 and 2019. To emphasize and illustrate
the conceptual and thematic transformation, the main conventions of
the genre are scanned through several periods, focusing on the
developmental age of the genre, including the dominant period of DC
Comics-based superhero movies (1978-1997) and the Marvel "boom"
(2000-2007), and the contemporary age. For this purpose, the book
traces the fundamentals of superheroes from the first appearance of
Superman in Action Comics #1 (1938) to the final installment of the
MCU's Phase 3, Spider-Man: Far From Home (2019). The transformation
has two significant points. First, the genre's main conventions
have been in a change. Second, the genre's focus has changed from
sequel filmmaking to the universe concept. The study investigates
the Marvel Cinematic Universe's dominant, leading, and major role
in the genre's evolutionary process. Besides, the future of the
superhero movie genre is questioned through the multiverse concept
to broaden an understanding of the genre's following directions.
In a globalized world full of noise, brands are constantly
launching messages through different channels. For the last two
decades, brands, marketers, and creatives have faced the difficult
task of reaching those individuals who do not want to watch or
listen to what they are trying to tell them. By producing fewer ads
or making them louder or more striking, more brands and
communications professionals are not going to get those people to
pay more attention to their messages; they will only want to avoid
advertising in all media. Examining the Future of Advertising and
Brands in the New Entertainment Landscape provides a theoretical,
reflective, and empirical perspective on branded content and
branded entertainment in relation to audience engagement. It
reviews different cases about branded content to address the
dramatic change that brands and conventional advertising are facing
short term. Covering topics such as branded content measurement
tools, digital entertainment culture, and government storytelling,
this premier reference source is an excellent resource for
marketers, advertising agencies, brand managers, business leaders
and managers, communications professionals, government officials,
non-profit organizations, students and educators of higher
education, academic libraries, researchers, and academicians.
Discourse-based approaches to studying organizations have grown in
significance over the last 25 years. This accessible and insightful
book exemplifies how to use a discursive approach to study
organizations. By drawing on her own empirical research, Cynthia
Hardy aligns key theoretical assumptions with a range of case
studies to demonstrate the value and adaptability of a discursive
approach. The book presents the key theoretical assumptions
associated with a discursive approach and shows how to align them
with the design of specific empirical studies. Cynthia Hardy also
illustrates how data collection and analysis can be customized to
suit the issues under investigation. By reviewing empirical
settings that range from older workers to refugees, from businesses
to voluntary organizations, from strategy making to
inter-organizational collaboration, and from environmental
regulation to chemical risk, the author shows the value and
adaptability of this approach. Forward-thinking, the book concludes
with a look towards the future challenges of the discursive
approach, covering specific issues of resistance to and reflexivity
in research on discourse. Demonstrating the importance of empirical
work, data collection, and analysis, this book will be a useful
guide on discursive approach for students of organization and
management studies. It will also prove useful for researchers
studying HIV/AIDS organizations, refugees, and environmental
regulation, which are particularly focused on in the book.
International advertising is an important discipline in social
sciences studies. Many books and articles have been published in
international advertising, however only few of them contain
information about advertising industry and research in specific
international countries/regions. This book intends to give a
local/global perspective to international advertising. Therefore,
this book provides an ideal resource for academicians, researchers,
advertising and marketing experts and students on a global
perspective. This book includes information about international
advertising and different international cultures. It covers
specific countries and specific international regions regarding
advertising. This text also includes a literature review of the
advertising industry for various countries and regions. This book,
within the social science studies discipline, is comprised of
articles in international advertising about specific countries and
international regions.
Introducing the key questions and challenges faced by the
researcher of digital discourse, this book provides an overview of
the different methodological dimensions associated with this type
of research. Bringing together a team of experts, chapters guide
students and novice researchers through how to conduct rigorous,
accurate, and ethical research with data from a wide range of
online platforms, including Facebook, Instagram, Twitter, YouTube,
and online dating apps. Research Methods for Digital Discourse
Analysis focuses on the key issues that any digital discourse
analyst must consider, before tackling more specific topics and
approaches, including how to work with multilingual or multimodal
data. Emphasizing concrete, practical advice and illustrated with
plentiful examples from research studies, each chapter introduces a
new research dimension for consideration, briefly exploring how
other discourse analysts have approached the topic before using an
in-depth case study to highlight the main challenges and provide
guidance on methodological decision-making. Supported by a range of
pedagogical tools, including discussion questions and annotated
further-reading lists, this book is an essential resource for
students and any researcher new to analyzing digital discourse.
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