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Books > Reference & Interdisciplinary > Communication studies

Action Research - A Guide for the Teacher Researcher (Paperback): Geoffrey Mills, Robert Butroyd Action Research - A Guide for the Teacher Researcher (Paperback)
Geoffrey Mills, Robert Butroyd
R1,241 Discovery Miles 12 410 Ships in 12 - 17 working days

Action Research provides support for teachers, lecturers and trainees going through the action research process. It is written in a clear and accessible style and is suitable for those studying for academic qualifications or researching for professional development, offering practical and academically sound guidance.

Nonviolent Communication 3rd Ed (Paperback, 3rd Revised edition): Rosenberg M Nonviolent Communication 3rd Ed (Paperback, 3rd Revised edition)
Rosenberg M
R397 R334 Discovery Miles 3 340 Save R63 (16%) Ships in 7 - 11 working days
Radical Uncertainty - Decision-making for an unknowable future (Hardcover): Mervyn King, John Kay Radical Uncertainty - Decision-making for an unknowable future (Hardcover)
Mervyn King, John Kay 1
R658 R537 Discovery Miles 5 370 Save R121 (18%) Ships in 10 - 20 working days

LONGLISTED FOR THE FT/MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2020 'A brilliant new book' Daily Telegraph 'Well written . . . and often entertaining' The Times 'A sparkling analysis' Prospect 'Entertaining and enlightening . . . This is a necessary critique and they make it with verve, knowledge and a wealth of stories' Financial Times 'An elegant, wise and timely book' Irish Times 'Jam-packed with erudition' New Statesman This major, critically acclaimed work asks a vitally important question for today: when uncertainty is all around us, and the facts are not clear, how can we make good decisions? We do not know what the future will hold, particularly in the midst of a crisis, but we must make decisions anyway. We regularly crave certainties which cannot exist and invent knowledge we cannot have, forgetting that humans are successful because we have adapted to an environment that we understand only imperfectly. Throughout history we have developed a variety of ways of coping with the radical uncertainty that defines our lives. This incisive and eye-opening book draws on biography, history, mathematics, economics and philosophy to highlight the most successful - and most short-sighted - methods of dealing with an unknowable future. Ultimately, the authors argue, the prevalent method of our age falls short, giving us a false understanding of our power to make predictions, leading to many of the problems we experience today.

What We Owe Each Other - A New Social Contract (Hardcover): Minouche Shafik What We Owe Each Other - A New Social Contract (Hardcover)
Minouche Shafik
R489 R406 Discovery Miles 4 060 Save R83 (17%) Ships in 10 - 20 working days

One of the world's most influential economists sets out the basis for a new social contract fit for the 21st century 'Intelligent and lucid' Martin Wolf, Financial Times, Best Summer Reading 2021 'In the tradition of Beveridge, Shafik points us toward ... a hopeful framework for social, economic, and political renewal' Michael J. Sandel 'Wonderfully illuminating of our interdependence' Amartya Sen 'A powerful and persuasive moral argument ... rigorous and specific enough to help readers think practically about the policies needed' Melinda Gates --- The social contract shapes everything: our political institutions, legal systems and material conditions, but also the organisation of family and community, our well-being, relationships and life prospects. And yet everywhere, the social contract is failing. Accelerating changes in technology, demography and climate will reshape our world in ways many of us have yet to grasp. In this landmark study, Minouche Shafik, Director of the London School of Economics, draws on evidence from across the globe to identify the key principles every society must adopt if it is to meet the challenges of the coming century, with profound implications for gender equality, education, healthcare provision, the role of business and the future of work. How should society pool risks, share resources and balance individual with collective responsibility? Brilliantly lucid and accessible, What We Owe Each Other offers new answers to these age-old questions and equips every reader to understand and play their part in the urgent and necessary transformation ahead. --- 'A necessary contribution at a turning-point in history ... a must-read' Ursula von der Leyen 'Beautifully argued ... a must-read for all those seeking to understand why the bonds that bind society together are so frayed and what we can do about it' Ngozi Okonjo-Iweala 'Weaves economics, philosophy, wisdom and common sense into a social contract of simplicity, solidity and harmony. A must-read recipe for the improvement of our life together' Christine Lagarde 'A thought-provoking addition to our current, urgent debates' Daron Acemoglu

Statistics for International Social Work And Other Behavioral Sciences (Paperback): Serge Lee, Maria  Cesaltina da Silveira... Statistics for International Social Work And Other Behavioral Sciences (Paperback)
Serge Lee, Maria Cesaltina da Silveira Nunes Dinis, Lois Lowe, Kelly Anders
R1,241 Discovery Miles 12 410 Ships in 7 - 11 working days

Statistics for International Social Work And Other Behavioral Sciences presents statistics using straightforward, accessible language, making it easier for students of all backgrounds - particularly social work student undergraduates, graduates and practitioners - to learn and apply statistical concepts, tools, and procedures. The book incorporates two powerful statistical software programs, Statistical Package for the Social Sciences (SPSS) and Microsoft Excel ToolPak, into statistical computations. The course contents have been organized pedagogically in an order that allows students to view the progression of concepts and hand calculations in conjunction with computerized statistical analysis tools. Furthermore, this text is unique in that it includes appendices specifically designed to provide instructions on preparing data for data entry, construct variable names, and data analysis-using SPSS; present guidelines to nonparametric statistics and post hoc comparisons; and focus on Microsoft Excel ToolPak, which is available in most personally owned computers and handheld devices such as tablets and smart phones. The book also includes robust instructor and student materials via a companion website.

Media Studies - Texts, Production, Context (Paperback, 3rd New edition): Paul Long, Beth Johnson, Shana MacDonald, Schem... Media Studies - Texts, Production, Context (Paperback, 3rd New edition)
Paul Long, Beth Johnson, Shana MacDonald, Schem Rogerson Bader, Tim Wall
R1,123 Discovery Miles 11 230 Ships in 12 - 17 working days

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts - Media texts and meanings; Producing media; and Media and social contexts - exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, 'fake news', the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture.

With Child - Lee Child and the Readers of Jack Reacher (Paperback): Andy Martin With Child - Lee Child and the Readers of Jack Reacher (Paperback)
Andy Martin; Foreword by Lee Child
R356 Discovery Miles 3 560 Ships in 12 - 17 working days

With a foreword by Lee Child. Andy Martin spent a year in the company of Lee Child, creator of tough-guy hero Jack Reacher. With Child is the diary of their adventures, tracking the publication and reception of Make Me, the writing of Night School at an apartment in Manhattan, the filming of Never Go Back in New Orleans, all the agony and ecstasy of the creative process and the sheer hard work of selling a bestseller. They go on the road together, from TV studios to bookstores, from Harvard to Stockholm, amid literary conferences and gunshows, rivalries and reviews ranging from adulatory to murderous. We meet fellow writers like Stephen King and David Lagercrantz and Karin Slaughter, and dissect the latest novel from Jonathan Franzen. But Martin also reaches out to Child's legion of readers in America and around the world. He tracks down a woman in Texas whose name appears in the home invasion scene in Make Me; he goes up a mountain in Montana in search of the only reader who thinks Reacher is a "lightweight"; and he talks to obsessive fans from Europe to South Africa who find salvation or consolation in the colossal form of Jack Reacher. This compelling account of life on the road with Lee Child demonstrates that readers are just as important as writers in the making of modern fiction.

Introduction to Research Methods and Data Analysis in Psychology 3rd edn (Paperback, 3rd edition): Darren Langdridge, Gareth... Introduction to Research Methods and Data Analysis in Psychology 3rd edn (Paperback, 3rd edition)
Darren Langdridge, Gareth Hagger-Johnson
R1,268 Discovery Miles 12 680 Ships in 12 - 17 working days

This third edition of Introduction to Research Methods and Data Analysis in Psychology provides you with a unique, balanced blend of quantitative and qualitative research methods. Highly practical in nature, the book guides you, step-by-step, through the research process and is underpinned by SPSS screenshots, diagrams and examples throughout.

Integrated Storytelling by Design - Concepts, Principles and Methods for New Narrative Dimensions (Paperback): Klaus Sommer... Integrated Storytelling by Design - Concepts, Principles and Methods for New Narrative Dimensions (Paperback)
Klaus Sommer Paulsen
R803 Discovery Miles 8 030 Ships in 12 - 17 working days

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

As Long as Sarajevo Exists (Hardcover): Kemal Kurspahic As Long as Sarajevo Exists (Hardcover)
Kemal Kurspahic
R469 Discovery Miles 4 690 Ships in 12 - 17 working days

When Serbian nationalist forces began their siege of Sarajevo, Kemal Kurspahic called together the editors, reporters and production staff of the city's main newspaper, Oslobodenje, and made a grim offer to those willing to work under relentless artillery, tank and sniper fire.

Acting on their deepest beliefs, the reporters and editors of Oslobodenje ("Liberation") literally risked their lives for their readers and kept the daily paper of Sarajevo running against all odds. Under the direction of Kemal Kurspahic, former Editor-in-Chief of Oslobodenje, the paper was published on every day but one throughout the 3 fi years of attack on the city by extreme nationalist Serbs. Representing hope to a population completely besieged, and upholding the ideals of tolerance, equal rights, and free debate, Oslobodenje was an early prime target of the Serb nationalists. Under constant artillery and mortar attack, and often without electricity and phone, the Oslobodenje was "the daily miracle of Sarajevo". Having had their ten-story building reduced to rubble, and five of their colleagues killed and twenty wounded, the staff shifted its editorial quarters and its presses into a basement bomb shelter.

Buying Gay - How Physique Entrepreneurs Sparked a Movement (Paperback): David K. Johnson Buying Gay - How Physique Entrepreneurs Sparked a Movement (Paperback)
David K. Johnson
R444 Discovery Miles 4 440 Ships in 12 - 17 working days

In 1951, a new type of publication appeared on newsstands-the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of "physique entrepreneurs": men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections-and tensions-between the market and the movement. With circulation rates many times higher than the openly political "homophile" magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorship laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full-frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.

Charting Your Course Toward a Comfortable Retirement (Paperback): Jon L Ten Haagen Cfp(r) Charting Your Course Toward a Comfortable Retirement (Paperback)
Jon L Ten Haagen Cfp(r)
R292 R239 Discovery Miles 2 390 Save R53 (18%) Ships in 7 - 11 working days
The Evaluation of Complex Infrastructure Projects - A Guide to Qualitative Comparative Analysis (Hardcover): Lasse Gerrits,... The Evaluation of Complex Infrastructure Projects - A Guide to Qualitative Comparative Analysis (Hardcover)
Lasse Gerrits, Stefan Verweij
R2,136 Discovery Miles 21 360 Ships in 12 - 17 working days

Qualitative Comparative Analysis (QCA) is an emerging research method that is highly suitable for evaluation studies. Clear and concise, this book explains how researchers and evaluators can use QCA effectively for the systematic and thorough analysis of large infrastructure projects, while also acknowledging their complexity. Lasse Gerrits and Stefan Verweij present the key steps of this methodology to identify patterns across real-life cases. From collecting and interpreting data to sharing their knowledge and presenting the results, the authors use examples of megaprojects to emphasize how QCA can be used successfully for both single infrastructure ventures as well as more extensive projects. In addition to discussing the best practices and pitfalls of the methodology, further examples from current research are given in order to illustrate how QCA works effectively in both theory and practice. Being written with researchers and evaluators in mind, this book will be of great benefit for students and scholars of evaluation studies, public administration, transport studies, policy analysis and project management. The book is also highly applicable for those working in public or private organizations involved in infrastructure projects looking for an effective, detailed and systematic method of evaluation.

Handbook of Research on Economic and Social Well-being (Hardcover): Conchita D'Ambrosio Handbook of Research on Economic and Social Well-being (Hardcover)
Conchita D'Ambrosio
R6,038 Discovery Miles 60 380 Ships in 12 - 17 working days

Providing extensive surveys on the most recently developed themes of individual and social well-being, this Handbook offers a comprehensive treatment of less traditional approaches to empirical and theoretical research. The novel complementary perspective by which each topic is addressed presents a broader outlook on the various dimensions of inequality and well-being. Each topic is assessed through two accompanying chapters: first, a detailed study of the theoretical approaches, followed by a supporting chapter of empirical findings. The original contributions cover themes ranging from human development to social exclusion, and from going beyond GDP as the primary indicator of progress to evaluating the persistence of poverty. The chapters also address measures of vulnerability and economic insecurity. The Handbook emphasizes the distributional aspects of inequalities across different groups through the analysis of polarization, segregation, and social fractionalization. This is an excellent Handbook for postgraduates and researchers in the social sciences and economics. The contributions rethink some of the traditional theories and models for measuring inequality and well-being, and push the boundaries for future research. The policy-relevant insights will also be of great use for social policy professionals and analysts. Contributors include: C. Balestra, L. Bellani, R. Boarini, C. Calvo, B. Cantillon, O. Canto, L. Ceriani, S. Chakravarty, N. Chattopadhyhay, M. Ciommi, C. del Rio, I. Dutta, A. Fusco, A. Gabos, C. Gigliarano, E. Giovannini, T. Goedeme, C. Gradin, A.-C. Guio, M. Hoy, C. Lasso de la Vega, R. Mora, L. Osberg, N. Rohde, T. Rondinella, N. Ruiz, E. Savaglio, S. Seth, J. Silber, K.K. Tang, I. Toth, S. Vannucci, P. Verme, A. Villar, O. Volij, G. Yalonetzky, B. Zheng

Quantitative Methods for Place-Based Innovation Policy - Measuring the Growth Potential of Regions (Hardcover): Roberta... Quantitative Methods for Place-Based Innovation Policy - Measuring the Growth Potential of Regions (Hardcover)
Roberta Capello, Alexander Kleibrink, Monika Matusiak
R2,556 Discovery Miles 25 560 Ships in 12 - 17 working days

Building on the experience of more than one hundred innovation strategies for smart specialisation, this book uncovers insights into their recent implementation by regional and national governments in the European Union. Although designed to boost the competitiveness of Europe and its regions, chapters analyse why the implementation of this policy model was much more complicated than expected. Offering an in-depth understanding of territories and their complexity, and highlighting why this is crucial to the topic, this timely book explores the importance of place-based innovation policy instead of a one-size-fits-all variety. It provides new reflections on the conceptual approaches for the identification of innovation priorities, the data required, the methods through which the data can be turned into useful information and the mapping of the information available. This book's insights into how the economic, scientific, innovative and societal potential of cities, regions and countries can be measured will be useful for policy-makers looking to learn from the smart specialisation of Europe. Public policy and economic innovation scholars will appreciate the strong case studies analysed in the book combined with in-depth analysis of different methodologies. Contributors include: R. Capello, A. Conte, N. Cortinovis, T. Dogaru, S. Franco, E. Fuster, C. Gianelle, H. Hollanders, A. Kleibrink, H. Kroll, C. Lenzi, G. Mandras, F.A. Massucci, M. Matusiak, A. Murciego, J. van Haaren, F. van Oort

Interprofessional Education in Patient-Centered Medical Homes - Implications from Complex Adaptive Systems Theory (Hardcover,... Interprofessional Education in Patient-Centered Medical Homes - Implications from Complex Adaptive Systems Theory (Hardcover, 1st ed. 2015)
C Scott Smith, Winslow G Gerrish, William G Weppner
R3,071 Discovery Miles 30 710 Ships in 7 - 11 working days

This book discusses the application of complex adaptive systems theory to the design and evaluation of patient-centered medical homes (PCMHs). The three defining goals of PCMHs are to spread patient-care roles among healthcare team members, focus on disease prevention and include the patient in the healthcare team. It explains why some PCMH pilots are highly successful while others do not show much benefit, covers specific sub-theories that allow for bracketing of different aspects of the clinic system and highlights strategies by which institutions can engage in this process. Inter professional Education in Patient-Centered Medical Homes is a valuable resource for faculty and managers of health professions teaching clinics, deans of medical and health professional schools and medical administrators.

Handbook of Research Methods and Applications in Environmental Studies (Hardcover): Matthias Ruth Handbook of Research Methods and Applications in Environmental Studies (Hardcover)
Matthias Ruth
R5,454 Discovery Miles 54 540 Ships in 12 - 17 working days

This Handbook provides a comprehensive guide to the topical and methodological breadth and diversity of the interdisciplinary field of environmental studies. The chapters, each written by leading experts in the field, illustrate cutting-edge quantitative, qualitative and mixed methodologies used in environmental studies research. The Handbook will make an ideal primary or supplemental textbook for graduate research and methods courses. It will also be an excellent resource for environmental studies students, faculty and researchers.' - Robin Leichenko, Rutgers University, US'Usually a book with a title like this is bought by libraries, used occasionally by desperate researchers seeking a new analysis tool. This book is not like that - although between the covers you will find everything need for such emergencies. Rather this is a walk through magic and mystery of environmental science, from cultural aspects to green economy, virtual water to the latest in gaming. Buy and use it for emergencies by all means, but it's a great read too!' - Peter Bridgewater, Centre for Museums and Heritage, The Australian National University 'An up-to-date collection of methods and applications for analyzing environmental problems ranging from energy return on energy invested to international trade in virtual water and much else. The book will be of both academic and practical value to ecological economists, geographers, and environmental scientists. Highly recommended.' - Herman E. Daly, University of Maryland, US This Handbook presents methods to advance the understanding of interdependencies between the well-being of human societies and the performance of their biophysical environment. It showcases applications to material and energy use; urbanization and technological transition; economic growth and social vulnerabilities; development and governance of social and industrial networks; and the role of history, culture, and science itself in carrying out analysis and guiding policy as well as the role of theory, data, and models in guiding decisions. Unique features include: - in-depth presentation of methods and applications in environmental studies - diverse examples of research methods complemented by a wide geographic and thematic range of applications - a careful balance between a review of the state of the art in environmental studies and an exploration of new developments in research methods and applications - strong emphasis on historic, social, and cultural issues together with the life sciences needed to fully assess environmental change - accessibility to a wide readership. Academics and students interested in broadening their knowledge of methods and applications in environmental studies will find this book to be a valuable resource. It will also be of great use to practitioners in environmental agencies looking to gain an insight into particular research methods. Contributors: L. Alcada-Almeida, P. Antunes, E.B. Barbier, A.M.Bassi, C.R. Binder, R. Boyd, L.K. Campbell, J.J.T. Connolly, C. Court, L.C. Dias, A. Drachen, K. Feng, D.R. Fisher, H. Folmer, H. Ghadimi, B. Gill, S. Goessling-Reisemann, C.A.S. Hall, D. Hardy, C. Hartefeld, K. Hubacek, M.E. Ibarraran, R. Jackson, H.W. Kua, S. Locke, M. Olazabal, M. Paolisso, M. Patterson, M. Popp, D. Reckien, M. Ruth, R. Santos, R. Schoell, J. Schubert, L. Shi, S. Silva, H. Smith, K. Stave, E.S. Svendsen, C. Taiapa, D.S.K. Thomas, P. Von Mouche, N. Videira, J. Zhu, T. Zimmermann

The Social Struggle - How we took over the Internet (Hardcover): Woody And Kleiny The Social Struggle - How we took over the Internet (Hardcover)
Woody And Kleiny
R464 R434 Discovery Miles 4 340 Save R30 (6%) Ships in 10 - 20 working days

With more than 10 million followers across their social media channels, @WoodyandKleiny have established themselves as two of the world's foremost internet content creators. But how did they do it? The Social Struggle: How We Took Over The Internet shares their story of initial failure that through determination became success. From overcoming broken homes and broken dreams, filming blurry videos for no more than 100 views, working every hour of the day for four years to make a handful of loose change, @WoodyandKleiny's tale is sure to inspire readers around the world.

Looking at Class (Hardcover): Huw Beynon, Sheila Rowbotham Looking at Class (Hardcover)
Huw Beynon, Sheila Rowbotham
R810 Discovery Miles 8 100 Ships in 12 - 17 working days

Television and film not only entertain and reflect social change, they may also participate and influence these changes -- the recent success of The Full Monty and Billy Elliot show popular British comedy based on such painful social transformations.

Looking at Class brings together film and television practitioners with academic students of cultural and economic change to examine the media representation of the British working class in the twentieth century -- a time of decline for the manual working class when a complex service-based economy emerged. The book covers a large range of genres from documentaries to soaps and shows that complex cultural transitions can be communicated clearly in prose as well as in screen drama.

The Idols of ISIS - From Assyria to the Internet (Hardcover): Aaron Tugendhaft The Idols of ISIS - From Assyria to the Internet (Hardcover)
Aaron Tugendhaft
R1,977 Discovery Miles 19 770 Ships in 7 - 11 working days

In 2015, the Islamic State released a video of men smashing sculptures in Iraq's Mosul Museum as part of a mission to cleanse the world of idolatry. This book unpacks three key facets of that event: the status and power of images, the political importance of museums, and the efficacy of videos in furthering an ideological agenda through the internet. Beginning with the Islamic State's claim that the smashed objects were idols of the "age of ignorance," Aaron Tugendhaft questions whether there can be any political life without idolatry. He then explores the various roles Mesopotamian sculpture has played in European imperial competition, the development of artistic modernism, and the formation of Iraqi national identity, showing how this history reverberates in the choice of the Mosul Museum as performance stage. Finally, he compares the Islamic State's production of images to the ways in which images circulated in ancient Assyria and asks how digitization has transformed politics in the age of social media. An elegant and accessibly written introduction to the complexities of such events, The Idols of ISIS is ideal for students and readers seeking a richer cultural perspective than the media usually provides.

Media Selling - Digital, Television, Audio, Print and Cross-Platform (Paperback, 5th Edition): Charles Warner, William Lederer,... Media Selling - Digital, Television, Audio, Print and Cross-Platform (Paperback, 5th Edition)
Charles Warner, William Lederer, Brian Moroz
R1,078 Discovery Miles 10 780 Ships in 10 - 20 working days

The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Channel 4 - A History: from Big Brother to The Great British Bake Off (Paperback): Maggie Brown Channel 4 - A History: from Big Brother to The Great British Bake Off (Paperback)
Maggie Brown
R502 Discovery Miles 5 020 Ships in 10 - 20 working days

This book covers a dramatic decade in the fortunes of Britain's quirkiest broadcaster. It opens in 2009, with the realisation that Channel 4's biggest money spinner, Big Brother, had become a toxic asset and would have to be discarded, at the same time as advertising revenues were shrinking in the wake of the 2008 financial crash. Maggie Brown's compelling narrative, which draws on interviews with key players in Channel 4's story and unique access to the broadcaster's archives, takes us inside the boardroom battles, changes in senior management and commissioning teams, interventions by the media regulator Ofcom, and the channel's response to a rapidly-changing media and political landscape. Brown describes how the channel, under its new chief executive David Abraham, successfully fought off the threat of privatisation, which became a reality after the Conservatives' general election victory in 2015. The price for remaining publicly funded was a substantial relocation of Channel 4's operations, with Leeds announced in 2018 as a new 'regional hub'. The Channel 4 story is also one of ambitious and innovative programming, with a new director of content, Jay Hunt, instigating radical changes in commissioning and scheduling. Brown traces programming hits and losses during this period, with the departure to competitors of celebrity chefs, Black Mirror and Charlie Brooker, horse racing and Formula 1, and a reappraisal of the remit of institutions such as Channel 4 News and Film 4. But there were successes too, with the 2012 Paralympics helping to restore a public service sheen, and new programmes such as Gogglebox in 2013 connecting with younger audiences, and, in 2016, the coup of taking The Great British Bake Off from its home at the BBC.

The New Enlightenment And The Fight To Free Knowledge (Paperback): Peter B. Kaufman The New Enlightenment And The Fight To Free Knowledge (Paperback)
Peter B. Kaufman
R293 Discovery Miles 2 930 Ships in 12 - 17 working days
Uncharted - How to Map the Future (Hardcover): Margaret Heffernan Uncharted - How to Map the Future (Hardcover)
Margaret Heffernan 2
R353 Discovery Miles 3 530 Ships in 12 - 17 working days

'An urgent read ... Karl Popper for the 21st century' Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead 'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times How can we think about the future? What do we need to do - and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organizations who aren't daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won't provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn't repeat itself and even genetics won't tell you everything you want to know. Ineradicable uncertainty is now a fact of life. In complex environments, efficiency is a hazard not a help; being robust is the better, safer option. Drawing on a wide array of people and places, Margaret Heffernan looks at long-term projects developed over generations that could never have been planned the way that they have been run. Experiments, led by individuals and nations, discover new possibilities and options. Radical exercises in forging new futures with wildly diverse participants allow everyone to create outcomes together that none could do alone. Existential crises reveal the vital social component in resilience. Death is certain, but how we approach it impacts the future of those we leave behind. And preparedness - doing everything today that you might need for tomorrow - provides the antidote to passivity and prediction. Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

The Storm Is Upon Us - How Qanon Became a Movement, Cult, and Conspiracy Theory of Everything (Hardcover): Mike Rothschild The Storm Is Upon Us - How Qanon Became a Movement, Cult, and Conspiracy Theory of Everything (Hardcover)
Mike Rothschild
R559 R458 Discovery Miles 4 580 Save R101 (18%) Ships in 7 - 11 working days
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