The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

Brenda Laurel is best known for her work with Purple Moon, the pioneering game company she cofounded in the 1990s. Purple Moon's games were based on years of research Laurel completed in an effort to understand why computer games seemed to be of so little interest to girls. Using diverse archival sources such as trade journals, newspapers, and recorded interviews, alongside Laurel's completed games and own writings and an original interview with Laurel herself, this volume offers insight into both the early development of the games for girls movement of the 1990s and the lasting impact of Laurel's game design breakthroughs. In her work with Purple Moon, Laurel drew on her background in theatre as well as her expertise in human computer interaction and qualitative research. By relying on this interdisciplinary background, Laurel made significant contributions to our understanding of the design and development of games as a medium for emotional rehearsal and storytelling. Additionally, her dedication to research-informed design has had a longstanding impact as companies and designers increasingly rely on audience research and metrics to shape their practices. The newest in Bloomsbury's Influential Video Game Designers series, Carly Kocurek highlights the contributions of a designer whose work has had a profound impact on the development of both games for girls and empathy games.

This book is a collection of applications of analytic techniques to a number of popular sports including baseball, basketball, hockey, Jai Alai, NFL football and horseracing. We focus on both the statistics of the sporting events and betting strategies on the events. The subject is fascinating as there are many twists and subtle complicated decisions.Sports analytics applies mathematical and statistical methods to important questions in the structure and performance of sporting activities using the same basic methods and approaches as data analysts in other disciplines.Sports games and events are a fruitful area for study and to evaluate betting strategies as there is extensive data and mean reversion. With prices changing continuously, risk arbitrage bets can be made. Moreover, little errors, like a penalty to a player or an error in a call by a referee, can change the score of a game and corresponding betting prices. The collection and analysis of in-game data can inform players, coaches and staff on effective decision making during sporting events.Novel features of the book include: an analysis of who were the greatest baseball batters; analyses of the players most important to team success (and they are not necessarily the best players) in basketball, NFL football and hockey; a tutorial on risk arbitrage and its applications to NFL football and NBA basketball; a discussion of many ad hoc decision rules by coaches and players and what was really optimal; in the racing section we discuss breeding, the analysis of various bets like the Rainbow and ordinary Pick 6, a discussion and betting on the most important races and a visit to the Breeders' Cup with Ed Thorp to demonstrate the place and show system in action.

Does the internet facilitate social and political change, or even democratization, in the Middle East? Despite existing research on this subject, there is still no consensus on the importance of social media and online platforms, or on how we are to understand their influence. This book provides empirical analysis of the day-to-day use of online platforms by activists in Egypt and Kuwait. The research evaluates the importance of online platforms for effecting change and establishes a specific framework for doing so. Egypt and Kuwait were chosen because, since the mid-2000s, they have been the most prominent Arab countries in terms of online and offline activism. In the context of Kuwait, Jon Nordenson examines the oppositional youth groups who fought for a constitutional, democratic monarchy in the emirate. In Egypt, focus surrounds the groups and organizations working against sexual violence and sexual harassment. Online Activism in the Middle East shows how and why online platforms are used by activists and identifies the crucial features of successful online campaigns. Egypt and Kuwait are revealed to be authoritarian contexts but where the challenges and possibilities faced by activists are quite different. The comparative nature of this research therefore exposes the context-specific usage of online platforms, separating this from the more general features of online activism. Nordenson demonstrates the power of online activism to create an essential 'counterpublic' that can challenge an authoritarian state and enable excluded groups to fight in ways that are far more difficult to suppress than a demonstration.

In the age of ubiquitous media and globalization, the entertainment industry has changed dramatically to accommodate a more comprehensive and diverse audience. As such, research into the influence of culture on entertainment and the media is necessary in order to facilitate further developments in the industry. Handbook of Research on the Impact of Culture and Society on the Entertainment Industry provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices. Founded on international research, this publication is essential for upper-level students, researchers, academicians, business executives, and industry professionals seeking knowledge on the current scope of the entertainment industry.

This book follows the ways in which women negotiate and navigate between their feminist identities and their belonging to science fiction fandoms that at times disregard or dismiss them. It explores frictions and discords, including those between feminist women fans and other members in their communities, and between the fan and the object of her fandom. This book examines the intersection of fandom and feminism through the lenses of gender, ethnicity and age, and provides an in-depth and intersectional perspective on fan communities and the layered discrimination and marginalization enfolded in them. Based on 40 in-depth interviews with women fans of Star Wars and Doctor Who, this book highlights the different aspects of a feminist woman fan's identity: becoming, being, belonging, representing, and reconciling. Each chapter in this book unravels the complexity, ambivalence, and contradictions between feminism and fandom, and reveals the tactics women develop to overcome and harmonize them.

From the perspectives of positive psychology and positive communication, superheroes are often depicted as possessing virtues and serving as inspirational exemplars. However, many of the virtues enumerated as characterizing the superhero (e.g., courage, teamwork, creativity) could just as easily be applied to heroes of other genres. To understand what is unique to the superhero genre, How Superheroes Model Community: Philosophically, Communicatively, Relationally looks not only to the virtues that animate them, but also to the underlying moral framework that gives meaning to those virtues. The key to understanding their character is that often they save strangers, and they do so in the public sphere. The superhero's moral framework, therefore, must encompass both the motivation to act to benefit others rather than themselves (especially people to whom they have no relational obligation) and to preserve the public sphere against those who would disrupt it. Given such a framework, Nathan Miczo argues that superheroes are not, and could not, be loners. They constantly form team-ups, super teams, alliances, partnerships, take on mentorship roles, and create sidekicks. Social constructionist approaches in the communication field argue that communication, in part, works to shape and create our social reality. Through this lens, Miczo proposes that superheroes maintain themselves as a community through the communicative practices they engage in.

A volume in Peace Education Series Editors Jing Lin, University of Maryland, Edward Brantmeier, James Madison University, and Ian Harris, University of Wisconsin, Milwaukee This edited book is a new and valuable resource for students, teachers, and practitioners, providing a detailed exploration of how qualitative research can be applied in the field of peace and conflict studies. This book explores considerations and components of designing, conducting, and reporting qualitative research in this field, and also provide exemplars of recent empirical research in peace and conflict studies that employed qualitative methods. Scholars and researchers in peace and conflict studies and peace education face unique challenges in teaching, designing, and conducting qualitative research in these fields. This edited book discusses tips in designing qualitative studies in this area and for teaching emerging peace researchers best practices of qualitative inquiry. In addition, the book discusses some of the trends, challenges, and opportunities associated with research in peace and conflict studies and peace education. Written at a level appropriate for both graduate students and active researchers, the primary audience for this book is those teaching and learning about the application of qualitative methods to peace and conflict studies, as well as those conducting research in this field. There are currently approximately 230 graduate programs in peace and conflict studies. This book also provides a useful tool for researchers and students in other academic disciplines who are interested in qualitative research. Such disciplines might include education, sociology, criminology, gender studies, psychology, political science, and others.

Social media has facilitated the sharing of once isolated testimonies to an extent and with an ease never before possible. The #MeToo movement provides a prime example of how such pooling of individual stories, in large enough numbers, can fuel political movements, fortify a sense of solidarity and community, and compel public reckoning by bringing important issues into mainstream consciousness.In this timely and important study, Helga Lenart-Cheng has uncovered the antecedents of this phenomenon and provided a historical and critical analysis of this seemingly new but in fact deeply rooted tradition. Story Revolutions features a rich variety of case studies, from eighteenth-century memoir collections to contemporary Web 2.0 databases, including memoir contests, digital story-maps, crowd-sourced Covid diaries, and AI-assisted life writing. It spans the Enlightenment, the 1930s, and the twenty-first century-three historical periods marked by a convergence of mass movements and new methods of data collection that led to a boom in activism based in the aggregation and communication of stories. Ultimately, this book offers readers a critical perspective on the concept of community itself, with incisive reflections on what it means to use storytelling to build democracy in the twenty-first century.

Mixed methods research provide researchers with an opportunity to understand problem for multiple perspectives and for this reason it is becoming prevalent in many fields. Little, has been done to elevate mixed methods research in information science. Research has demonstrated that its application in information science is low. This book is dedicated to this emerging methodology and promotes it's potential for providing a comprehensive picture of information science problems. This book will give international perspectives from people involved in the mixed methods research movement. This book is a appropriate for all types of researchers, students, supervisors, academicians, practitioners, and policy makers.

Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.

An intellectual property discussion is central to qualitative research projects, and ethical guidelines are essential to the safe accomplishment of research projects. Undertaking research studies without adhering to ethics may be dangerous to researchers and research subjects. Therefore, it is important to understand and develop practical techniques for handling ethics with a specific focus on qualitative projects so that researchers conducting this type of research may continue to use ethical practices at every step of the project. Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities discusses in detail the methods related to the social constructionist paradigm that is popular with qualitative research projects. These methods help researchers undertake ideal qualitative projects that are free from quantitative research techniques/concepts all while acquiring practical skills in handling ethics and ethical issues in qualitative projects. The chapters each contain case studies, learning outcomes, question and answer sections, and discuss critical research philosophies in detail along with topics such as ethics, research design, data gathering and sampling methods, research outputs, data analysis, and report writing. Featuring a wide range of topics such as epistemology, probability sampling, and big data, this book is ideal for researchers, practitioners, computer scientists, academicians, analysts, coders, and students looking to become competent qualitative research specialists.

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media- particularly in digital, interactive forms-this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population. Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change

From the Constitutional Convention in 1787 and the fight for ratification of the Constitution in the pages of America's newspapers through the digital era of 24/7 information technologies and social media campaigns, this book tells the story of the press as a decisive and defining part of America's elections, parties, and political life. The Press In American Politics, 1787-2012 supplies a far-reaching and fast-moving historical narrative of the decisive and defining moments in U.S. politics as told through the history of America's press, beginning from the emergence of the press in American politics during the 1787 Constitutional Convention through to 21st-century campaigning that utilize "big data" and harness the power of social networking. Suitable for general readers with an interest in the history of American elections and political campaigns and students and academic scholars studying the press and American politics, the book tells the story of "the press"-collectively, some of the most familiar institutions in American news, broadcasting, and technology-as a defining part of America's elections, political parties, and political life. Author Patrick Novotny examines topics such as the expansion of the press into the Western territories and states in the early 19th century, the growing independence of the press after the Civil War, the early history of wireless communication, the emergence of radio and television as powerful media, and the daunting challenges newspapers face in the Internet era. Provides a compelling and unique perspective of American politics through the early adoptions of technology by the press, especially in the era of electronic broadcasting and information technology in the 20th century Thoroughly documents the early emergence of the uses of radio, television, and the Internet across history Offers up-to-date accounts of some of the latest campaigning for elective office in the past decade, up to and including the 2012 presidential election

Co-creativity has become a significant cultural and economic phenomenon. Media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the videogames industry. Banks discusses the challenges of incorporating these co-creative relationships into the development process. Drawing on a decade of research within the industry, the book gives us valuable insight into the continually changing and growing world of video games.

The spread of the Internet is remaking marriage markets, altering the process of courtship and the geographic trajectory of intimacy in the 21st century. For some Latin American women and U.S. men, the advent of the cybermarriage industry offers new opportunities for re-making themselves and their futures, overthrowing the common narrative of trafficking and exploitation. In this engaging, stimulating virtual ethnography, Felicity Amaya Schaeffer follows couples' romantic interludes at "Vacation Romance Tours," in chat rooms, and interviews married couples in the United States in order to understand the commercialization of intimacy. While attending to the interplay between the everyday and the virtual, Love and Empire contextualizes personal desires within the changing global economic and political shifts across the Americas. By examining current immigration policies and the use of Mexican and Colombian women as erotic icons of the nation in the global marketplace, she forges new relations between intimate imaginaries and state policy in the making of new markets, finding that women's erotic self-fashioning is the form through which women become ideal citizens, of both their home countries and in the United States. Through these little-explored, highly mediated romantic exchanges, Love and Empire unveils a fresh perspective on the continually evolving relationship between the U.S. and Latin America.

We in the West are living in the midst of a deadly culture war. Our rival worldviews clash with increasing violence in the public arena, culminating in deadly riots and mass shootings. A fragmented left now confronts a resurgent and reactionary right, which threatens to reverse decades of social progress. Commentators have declared that we live in a "post-truth world," one dominated by online trolls and conspiracy theorists. How did we arrive at this cultural crisis? How do we respond? This book speaks to this critical moment through a new reading of the thought of Alasdair MacIntyre. Over thirty years ago, MacIntyre predicted the coming of a new Dark Ages. The premise of this book is that MacIntyre was right all along. It presents his diagnosis of our cultural crisis. It further presents his answer to the challenge of public reasoning without foundations. Pitting him against John Rawls, Jurgen Habermas, and Chantal Mouffe, Ethics Under Capital argues that MacIntyre offers hope for a critical democratic politics in the face of the culture wars.

Ghettoes, Tramps, and Welfare Queens: Down & Out on the Silver Screen explores how American movies have portrayed poor and homeless people from the silent era to today. It provides a novel kind of guide to social policy, exploring how ideas about poor and homeless people have been reflected in popular culture and evaluating those images against the historical and contemporary reality. Richly illustrated and examining nearly 300 American-made films released between 1902 and 2015, Ghettoes, Tramps, and Welfare Queens finds and describes representations of poor and homeless people and the places they have inhabited throughout the century-long history of U.S. cinema. It moves beyond the merely descriptive to deliberate whether cinematic representations of homelessness and poverty changed over time, and if there are patterns to be discerned. Ultimately, the text offers a preliminary response to a handful of harder questions about causation and consequence: Why are these portrayals as they are? Where do they come from? Are they a reflection of American attitudes and policies toward marginalized populations, or do they help create them? What does this all mean for politics and policymaking? Of interest to movie buffs and film scholars, cultural critics and historians, policy analysts, and those curious to know more about homelessness and American poverty, Ghettoes, Tramps, and Welfare Queens is a unique window into American politics, history, policy, and culture - it is an entertaining and enlightening journey.

Using Non-Textual Sources provides history students with the theoretical background and skills to interpret non-textual sources. It introduces the full range of non-textual sources used by historians and offers practical guidance on how to interpret them and incorporate them into essays and dissertations. There is coverage of the creation, production and distribution of non-textual sources; the acquisition of skills to 'read' these sources analytically; and the meaning, significance and reliability of these forms of evidence. Using Non-Textual Sources includes a section on interdisciplinary non-textual source work, outlining what historians borrow from disciplines such as art history, archaeology, geography and media studies, as well as a discussion of how to locate these resources online and elsewhere in order to use them in essays and dissertations. Case studies, such as William Hogarth's print Gin Lane (1751), the 1939 John Ford Western Stagecoach and the Hereford Mappa Mundi, are employed throughout to illustrate the functions of main source types. Photographs, cartoons, maps, artwork, audio clips, film, places and artifacts are all explored in a text that provides students with a comprehensive, cohesive and practical guide to using non-textual sources.

Moral Panics in the Contemporary World represents the best current theoretical and empirical work on the topic, taken from the international conference on moral panics held at Brunel University. The range of contributors, from established scholars to emerging ones in the field, and from a working journalist as well, helps to cover a wide range of moral panics, both old and new, and extend the geographical scope of moral panic analysis to previously underrepresented areas. Designed from the outset to comprise a coherent and integrated set of viewpoints which share a common engagement with critically exploring moral panics in the contemporary world, it contains case studies instantly recognisable and familiar to a student readership (drugs, alcohol, sexual abuse and racism). The collection brings a fresh approach to analysis and argument by testing and extending the concept of moral panic and analyzing a range of topics and geographical contexts, accurately reflecting the state-of-the-art moral panics research today.