This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Information is a recognized fundamental notion across the sciences and humanities, which is crucial to understanding physical computation, communication, and human cognition. The Philosophy of Information brings together the most important perspectives on information. It includes major technical approaches, while also setting out the historical backgrounds of information as well as its contemporary role in many academic fields. Also, special unifying topics are high-lighted that play across many fields, while we also aim at identifying relevant themes for philosophical reflection. There is no established area yet of Philosophy of Information, and this Handbook can help shape one, making sure it is well grounded in scientific expertise. As a side benefit, a book like this can facilitate contacts and collaboration among diverse academic milieus sharing a common interest in information.
- First overview of the formal and technical issues involved in the philosophy of information
- Integrated presentation of major mathematical approaches to information, form computer science, information theory, and logic
- Interdisciplinary themes across the traditional boundaries of natural sciences, social sciences, and humanities.

Media, Ideology and Hegemony contains a range of topics that provide readers with opportunities to think critically about the new digital world. This includes work on old and new media, on the corporate power structure in communication and information technology, and on government use of media to control citizens. Demonstrating that the new world of media is a hotly contested terrain, the book also uncovers the contradictions inherent in the system of digital power and documents how citizens are using media and information technology to actively resist repressive power. This collection of essays is grounded with a critical theoretical foundation, and is informed by the importance of undertaking the analysis in historical perspective. Contributors are: Alfonso M. Rodriguez de Austria Gimenez de Aragon, Burton Lee Artz, Arthur Asa Berger, Oliver Boyd-Barrett, Marco Briziarelli, Savas Coban, Jeffrey Hoffmann, Junhao Hong, Robert Jensen, Douglas Kellner, Thomas Klikauer, Peter Ludes, Tanner Mirrlees, Vincent Mosco, Victor Pickard, Padmaja Shaw, Nick Stevenson, Gerald Sussman, Minghua Xu.

Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

In this book, Monika Bednarek addresses the need for a systemic analysis of television discourse and characterization within linguistics and media studies. She presents both corpus stylistics and manual analysis of linguistic and multimodal features of fictional television. The first part focuses on communicative context, multimodality, genre, audience and scripted television dialogue while the second part focuses on televisual characterization, introducing and illustrating the novel concept of expressive character identity. Aside from the study of television dialogue, which informs it throughout, this book is a contribution to studying characterization, to narrative analysis and to corpus stylistics. With its combination of quantitative and qualitative analysis, the book represents a wealth of exploratory, innovative and challenging perspectives, and is a key contribution to the analysis of television dialogue and character identity. The volume will be of interest to researchers and students in linguistics, stylistics and media/television studies, as well as to corpus linguists and communication theorists. The book will be a useful resource for lecturers teaching at both undergraduate and postgraduate levels in media discourse and related areas.

An examination of the connections between modernist writers and editorial activities, Making Canada New draws links among new and old media, collaborative labour, emergent scholars and scholarships, and digital modernisms. In doing so, the collection reveals that renovating modernisms does not need to depend on the fabrication of completely new modes of scholarship. Rather, it is the repurposing of already existing practices and combining them with others - whether old or new, print or digital - that instigates a process of continuous renewal. Critical to this process of renewal is the intermingling of print and digital research methods and the coordination of more popular modes of literary scholarship with less frequented ones, such as bibliography, textual studies, and editing. Making Canada New tracks the editorial renovation of modernism as a digital phenomenon while speaking to the continued production of print editions.

Patterns can be any number of items that occur repeatedly, whether in the behaviour of animals, humans, traffic, or even in the appearance of a design. As technologies continue to advance, recognizing, mimicking, and responding to all types of patterns becomes more precise. Pattern Recognition and Classification in Time Series Data focuses on intelligent methods and techniques for recognizing and storing dynamic patterns. Emphasizing topics related to artificial intelligence, pattern management, and algorithm development, in addition to practical examples and applications, this publication is an essential reference source for graduate students, researchers, and professionals in a variety of computer-related disciplines.

With the current ubiquity of technological tools and digital media, having the skillset necessary to use and understand digital media is essential. Integrating media literacy into modern day education can cultivate a stronger relationship between technology, educators, as well as students. The Handbook of Research on Media Literacy in the Digital Age presents key research in the field of digital media literacy with a specific emphasis on the need for pre-service and in-service educators to become familiar and comfortable with the current digital tools and applications that are an essential part of youth culture. Presenting pedagogical strategies as well as practical research and applications of digital media in various aspects of culture, society, and education, this publication is an ideal reference source for researchers, educators, graduate-level students, and media specialists.

Philosophical paradigms, theoretical frameworks, and methodologies make up the answering and problem solving systems that define current research approaches. While there are multiple research method books, the subject lacks an update and integrated source of reference for graduate courses. Research Methodologies, Innovations and Philosophies in Software Systems Engineering and Information Systems aims to advance scientific knowledge on research approaches used in systems engineering, software engineering, and information systems and to update and integrate disperse and valuable knowledge on research approaches. This aims to be a collection of knowledge for PhD students, research-oriented faculty, and instructors of graduate courses.

One of the first attempts ever to present in a systematic way a non-western semiotic system. This book looks at Japanese esoteric Buddhism and is based around original texts, informed by explicit and rigorous semiotic categories. It is a unique introduction to important aspects of the thought and rituals of the Japanese Shingon tradition. Semiotic concerns are deeply ingrained in the Buddhist intellectual and religious discourse, beginning with the idea that the world is not what it appears to be, which calls for a more accurate understanding of the self and reality. This in turn results in sustained discussions on the status of language and representations, and on the possibility and methods to know reality beyond delusion; such peculiar knowledge is explicitly defined as enlightenment. Thus, for Buddhism, semiotics is directly relevant to salvation; this is a key point that is often ignored even by Buddhologists. This book discusses in depth the main elements of Buddhist semiotics as based primarily on original Japanese pre-modern sources. It is a crucial publication in the fields of semiotics and religious studies.

"Multi-Ethnic Britain 2000+" provides an encompassing survey of artistic responses to the changes in the British cultural climate in the early years of the 21st century. It traces topical reactions to new forms of racism and religious fundamentalism, to legal as well as illegal immigration, and to the threat of global terror; yet it also highlights new forms of intercultural communication and convivial exchange. Framed by contributions from novelists Patrick Neate and Rajeev Balasubramanyam, "Multi-Ethnic Britain 2000+" showcases how artistic representations in literature, film, music and the visual arts reflect and respond to social and political discourses, and how they contribute to our understanding of the current (trans)cultural situation in Britain. The contributions in this volume cover a wide range of writers such as Graham Swift, Ian McEwan, Zadie Smith, Jackie Kay, Nadeem Aslam, Gautam Malkani, Nirpal Dhaliwal and Monica Ali; films ranging from Gurinder Chadha s "Bend It Like Beckham" and "Bride and Prejudice" to Michael Winterbottom s "In This World" and Alfonso Cuaron s "Children of Men"; paintings and photography by innovative black and Asian British Artists; and dubstep music.

Media power is a crucial, although often taken for granted, concept. We assume, for example, that the media are 'powerful'; if they were not, why would there be so many controversies over the regulation, control and impact of communicative institutions and processes? Further, we assume that this 'power' is somehow problematic; audiences are often treated as highly susceptible to media influence and too much 'power' in the hands of one organization or individual is seen as risky and potentially dangerous. These concerns have been at the heart of recent controversies involving the relationships between media moguls and political elites, the consequences of phone hacking in the UK, and the emerging influence of social media as vital gatekeepers. Yet it is still not clear what we mean by media power or how effective it is. This book evaluates contrasting definitions of media power and looks at the key sites in which power is negotiated, concentrated and resisted - politically, technologically and economically. Combining an evaluation of both previous literature and new research, the book seeks to establish an understanding of media power which does justice to the complexities and contradictions of the contemporary social world. It will be important reading for undergraduates, postgraduates, researchers and activists alike.

Affective Movements, Methods and Pedagogies invites readers to think with affect about performance, pedagogies and their inherent activist, embodied and collective natures. It works across multiple spheres to help readers understand how to deploy affective approaches rather than to simply think with affect theory about traditional methods. The book is structured and curated across three main thematic sections: affective movements, methods and pedagogies, each of which treats the core explorations of affect and performance through a different perspective. It is concerned with the ways performance and theatrical methods work with and through a theoretics of affect. The sixteen chapters include work that models theoretical practices in writing, and demonstrates how theorising affect and its methods is itself a performative practice. The contributors offer rich examples from diverse geopolitical as well as disciplinary contexts, innovative methods, and finally, intersectional theoretics. This collection will be of interest to higher education students exploring methodologies, and academic researchers and teachers in the fields of performance studies, communication, critical studies, sociology and the arts.

In Authenticating Whiteness: Karens, Selfies, and Pop Stars, Rachel E. Dubrofsky explores the idea that popular media implicitly portrays whiteness as credible, trustworthy, familiar, and honest, and that this portrayal is normalized and ubiquitous. Whether on television, film, social media, or in the news, white people are constructed as believable and unrehearsed, from the way they talk to how they look and act. Dubrofsky argues that this way of making white people appear authentic is a strategy of whiteness, requiring attentiveness to the context of white supremacy in which the presentations unfold. The volume details how ideas about what is natural, good, and wholesome are reified in media, showing how these values are implicitly racialized. Additionally, the project details how white women are presented as particularly authentic when they seem to lose agency by expressing affect through emotional and bodily displays. The chapters examine a range of popular media-newspaper articles about Donald J. Trump, a selfie taken at Auschwitz, music videos by Miley Cyrus, the television series UnREAL, the infamous video of Amy Cooper calling the police on an innocent Black man, and the documentary Miss Americana-pinpointing patterns that cut across media to explore the implications for the larger culture in which they exist. At its heart, the book asks: Who gets to be authentic? And what are the implications?

The music industry is going through a period of immense change brought about in part by the digital revolution. What is the role of music in the age of computers and the internet? How has the music industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future?

This is the first major study of the music industry in the new millennium. Wikstrom provides an international overview of the music industry and its future prospects in the world of global entertainment. They illuminate the workings of the music industry, and capture the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public.

"The Music Industry" will become a standard work on the music industry at the beginning of the 21st century. It will be of great interest to students and scholars of media and communication studies, cultural studies, popular music, sociology and economics. It will also be of great value to professionals in the music industry, policy makers, and to anyone interested in the future of music.

With the developments and intersection of science and engineering, cognitive informatics has emerged as a new and intriguing field of study which investigates the natural intelligence and internal information processing mechanisms of the brain as well as the methods involved in perception and cognition. Cognitive Informatics for Revealing Human Cognition: Knowledge Manipulations in Natural Intelligence presents a comprehensive collection of research that builds a link between natural and life sciences with informatics and computer science. This book is practical for researchers, practitioners, and graduate students interested in investigating cognitive mechanisms and the human information processes.