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Books > Reference & Interdisciplinary > Communication studies

The First Freedoms and America's Culture of Innovation - The Constitutional Foundations of the Aspirational Society... The First Freedoms and America's Culture of Innovation - The Constitutional Foundations of the Aspirational Society (Hardcover)
Narain D. Batra
R2,883 Discovery Miles 28 830 Ships in 10 - 15 working days

This is a book about the dynamics of the aspirational society. It explores the boundaries of permissible thought--deviations and transgressions that create constant innovations. When confronted with a problem, an innovative mind struggles and brings forth something distinctive--new ideas, new inventions, and new programs based on unconventional approaches to solve the problem. But this can be done only if the culture creates large breathing spaces by leaving people alone, not as a matter of state generosity but as something fundamental in being an American. Consequently, the Constitutional mandate of "Congress shall make no law..." has encouraged fearless speech, unrestrained thought, and endless experimentation leading to newer developments in science, technology, the arts, and not least socio-political relations. Most of all, the First Freedoms liberate the mind from irrational fears and encourage an environment of divergent thinking, non-conformity, and resistance to a collective mindset. The First Freedoms encourage Americans to be iconoclastic, to be creatively crazy, to be impure, thus, enabling them to mix and re-mix ideas to design new technologies and cultural forms and platforms, anything from experimental social relations and big data explorations to electing our first black president.

The Sociobiology of Visual Images (Hardcover): Anthony Napoleon The Sociobiology of Visual Images (Hardcover)
Anthony Napoleon
R1,017 Discovery Miles 10 170 Ships in 18 - 22 working days
Rationalist Bias in Communication Theory (Hardcover): Leonard Shedletsky Rationalist Bias in Communication Theory (Hardcover)
Leonard Shedletsky
R5,931 Discovery Miles 59 310 Ships in 18 - 22 working days

While communication theory has not recognized the implications of the social intuitionist model, psychologists have gathered an impressive body of evidence to support the theory. In social cognition research, there was the idea that human inferential processes are conscious, rational, logical, and accurate, and this belief continues somewhat in the behavioral sciences although there is evidence that it is incorrect. A fresh examination is needed on just how these inferences by the receiver and the implications by the sender, carried out at high speed, impact our understanding of the communication process. Simply put, until now the default case in communication theory is the belief that we consciously reason and then we act. However, that may not be entirely true. Rationalist Bias in Communication Theory applies social intuition theory to human communication. This book explores how research has missed accounting for a critical fact about human communication in the theories of communication, namely that we as humans can respond to one another and to all kinds of stimuli faster than we can deliberate. By applying intuitive cognition to communication, a new light can be shed on the communication process, which is what the chapters prove and discuss. This book is valuable for social scientists, practitioners, researchers, academicians, and students interested in new theories in communication theory.

Engineering and the Ultimate - An Interdisciplinary Investigation of Order and Design in Nature and Craft (Hardcover): Jonathan... Engineering and the Ultimate - An Interdisciplinary Investigation of Order and Design in Nature and Craft (Hardcover)
Jonathan Bartlett, Dominic Halsmer, Mark Hall
R701 Discovery Miles 7 010 Ships in 10 - 15 working days

The discipline of engineering presumes certain foundational truths that are not reducible to mathematical formulas. It presupposes certain things about creativity, beauty, and abstraction in order to operate effectively. In short, engineering relies on philosophy. Conversely, philosophy can draw profound truths from principles derived from engineering experience. Engineering and the Ultimate crosses boundaries between a wide variety of disciplines to find truths both new and old that can be transformative to modern thought and practice.

Television and the Modernization Ideal in 1980s China - Dazzling the Eyes (Hardcover): Huike Wen Television and the Modernization Ideal in 1980s China - Dazzling the Eyes (Hardcover)
Huike Wen
R3,265 R2,564 Discovery Miles 25 640 Save R701 (21%) Ships in 10 - 15 working days

Television and the Modernization Ideal in 1980s China: Dazzling the Eyes explores Chinese television history in the pivotal decade of the 1980s and explains the intellectual reception of television in China during this time. While the Chinese media has often been a topic within studies of globalization and the global political economy, scholarly attention to the history of Chinese television requires a more extensive and critical view of the interaction between television and culture. Using theories of media technology, globalization, and gender studies supplemented by Chinese periodicals including Life Out of 8 Hours, Popular TV, Popular Cinema, Modern Family, and Chinese Advertising, as well as oral history interviews, this book re-examines how Western technology was introduced to and embedded into Chinese culture. Wen compares and analyzes television dramas produced in China and imported from other nations while examining the interaction between various ideologies of Chinese society and those of the international media. Moreover, she explores how the hybridity between Western television culture and Chinese traditions were represented in popular Chinese visual media, specifically the confusions and ambitions of modernization and the negotiation between tradition and modernity, nationalism and internationalism, in the intellectual reception of television in China.

In the Limelight and Under the Microscope - Forms and Functions of Female Celebrity (Hardcover): Diane Negra, Su Holmes In the Limelight and Under the Microscope - Forms and Functions of Female Celebrity (Hardcover)
Diane Negra, Su Holmes
R4,647 Discovery Miles 46 470 Ships in 10 - 15 working days

This is a timely collection exploring the politics of female celebrity across a range of contemporary, historical, media and national contexts. "In the Limelight and Under the Microscope" is a timely collection exploring the politics of female celebrity across a range of contemporary, historical, media and national contexts. Amidst concerns about the apparent 'decline' in the currency of modern fame ('famous for being famous'), as well as debates about the shifting parameters of public/private visibility, it is female celebrities who are positioned as the most active discursive terrain. This collection seeks to interrogate such phenomena by forging a greater conceptual, theoretical and historical dialogue between celebrity studies and critical gender studies. It takes as its starting point the understanding that female celebrity is a particularly fraught cultural phenomenon with ideological and industrial implications that warrant careful scrutiny. In moving across case studies from the 19th century to the present day, this book works from the assumption that the case study should play a crucial role in generating debate about the dialogue between 'past' and 'present', and the individual essays will seek to reflect this spirit of enquiry.

Communication Uncovered - General Semantics and Media Ecology (Hardcover, New): Corey Anton Communication Uncovered - General Semantics and Media Ecology (Hardcover, New)
Corey Anton
R886 R764 Discovery Miles 7 640 Save R122 (14%) Ships in 18 - 22 working days

In this highly readable and well-arranged compilation-including his much-celebrated "The Practice of Reading Good Books" and award-winning "Playing with Bateson"-Corey Anton brings together some of his most accessible and well-received essays. The collection, in addition to advancing and integrating the fields of media ecology and general semantics, will be of great interest to people who are concerned over the changing role of reading and literacy in contemporary life. A stimulating and provocative book having wide relevance to scholars and students in the areas of semiotics, rhetorical theory, orality/literacy studies, philosophy of communication, pedagogical theory, and communication theory, Communication Uncovered offers countless insights and broad-based orientations regarding the nature of language, linguistic and communicative habits, communication technologies, and symbolic practices more generally. This is a "must have" resource for anyone interested in multidisciplinary communication theory.

Albert Camus's Philosophy of Communication - Making Sense in an Age of Absurdity (Hardcover, New): Brent C. Sleasman Albert Camus's Philosophy of Communication - Making Sense in an Age of Absurdity (Hardcover, New)
Brent C. Sleasman
R2,175 Discovery Miles 21 750 Ships in 18 - 22 working days

The life and work of Albert Camus provides insight into how to navigate through an absurd historical moment. Camus's role as a journalist, playwright, actor, essayist, philosopher, and novelist allowed him to engage a complex world in a variety of capacities and offer an array of interpretations of his time. Albert Camus provides insight into how one can benefit from listening to relevant voices from previous generations. It is important to allow the time to become familiar with those who sought answers to similar questions that are being asked. For Camus, this meant discovering how others engaged an absurd historical moment. For those seeking anwers, this means listening to the voice of Albert Camus, as he represents the closest historical perspective on how to make sense of a world that has radically changed since both World Wars of the twentieth century. This is an intentional choice and only comes through an investment of time and energy in the ideas of others. Similar to Albert Camus's time, this is an age of absurdity; an age defined by contradiction and loss of faith in the social practices of the past. When living in such a time, one can be greatly informed by seeking out those passionate voices who have found a way despite similar circumstances. Many voices from such moments in human history provide first-hand insights into how to navigate such a time. Camus provides an example of a person working from a constructive perspective, as he was willing to draw upon the thought of many contemporaries and great thinkers from the past while engaging his own time in history.As the first book-length study of Camus to situate his work within the study of communication ethics and philosophy of communication, Brent C. Sleasman helps readers reinterpret Camus' work for the twenty-first century. Within the introduction, Camus' exploration of absurdity is situated as a metaphor for the postmodern age. The first chapter then explores the communicative problem that Camus announced with the publication of The Fall--a problem that still resonates over 50 years after its initial publication. In the chapters that follow other metaphors that emerge from Camus' work are reframed in an effort to assist the reader in responding to the problems that emerge while living in their own age of absurdity. Each metaphor is rooted in the contemporary scholarship of the communication discipline. Through this study it becomes clear that Camus was an implicit philosopher of communication with deep ethical commitments.Albert Camus's Philosophy of Communication: Making Sense in an Age of Absurdity is an important book for anyone interested in understanding the communicative implications of Camus' work, specifically upper-level undergraduates, graduate students, and faculty.

Working-Class Comic Book Heroes - Class Conflict and Populist Politics in Comics (Hardcover): Marc Di Paolo Working-Class Comic Book Heroes - Class Conflict and Populist Politics in Comics (Hardcover)
Marc Di Paolo
R2,942 Discovery Miles 29 420 Ships in 18 - 22 working days

Contributions by Phil Bevin, Blair Davis, Marc DiPaolo, Michele Fazio, James Gifford, Kelly Kanayama, Orion Ussner Kidder, Christina M. Knopf, Kevin Michael Scott, Andrew Alan Smith, and Terrence R. Wandtke In comic books, superhero stories often depict working-class characters who struggle to make ends meet, lead fulfilling lives, and remain faithful to themselves and their own personal code of ethics. Working-Class Comic Book Heroes: Class Conflict and Populist Politics in Comics examines working-class superheroes and other protagonists who populate heroic narratives in serialized comic books. Essayists analyze and deconstruct these figures, viewing their roles as fictional stand-ins for real-world blue-collar characters. Informed by new working-class studies, the book also discusses how often working-class writers and artists created these characters. Notably Jack Kirby, a working-class Jewish artist, created several of the most recognizable working-class superheroes, including Captain America and the Thing. Contributors weigh industry histories and marketing concerns as well as the fan community's changing attitudes towards class signifiers in superhero adventures. The often financially strapped Spider-Man proves to be a touchstone figure in many of these essays. Grant Morrison's Superman, Marvel's Shamrock, Alan Moore and David Lloyd's V for Vendetta, and The Walking Dead receive thoughtful treatment. While there have been many scholarly works concerned with issues of race and gender in comics, this book stands as the first to deal explicitly with issues of class, cultural capital, and economics as its main themes.

Applications of Social Research Methods to Questions in Information and Library Science, 2nd Edition (Paperback, 2nd Revised... Applications of Social Research Methods to Questions in Information and Library Science, 2nd Edition (Paperback, 2nd Revised edition)
Barbara M. Wildemuth
R2,402 Discovery Miles 24 020 Ships in 10 - 15 working days

The second edition of this innovative textbook illustrates research methods for library and information science, describing the most appropriate approaches to a question-and showing you what makes research successful. Written for the serious practicing librarian researcher and the LIS student, this volume fills the need for a guide focused specifically on information and library science research methods. By critically assessing existing studies from within library and information science, this book helps you acquire a deeper understanding of research methods so you will be able to design more effective studies yourself. Section one considers research questions most often asked in information and library science and explains how they arise from practice or theory. Section two covers a variety of research designs and the sampling issues associated with them, while sections three and four look at methods for collecting and analyzing data. Each chapter introduces a particular research method, points out its relative strengths and weaknesses, and provides a critique of two or more exemplary studies. For this second edition, three new chapters have been added, covering mixed methods, visual data collection methods, and social network analysis. The chapters on research diaries and transaction log analysis have been updated, and updated examples are provided in more than a dozen other chapters as well. Provides comprehensive coverage of research methods used in library and information science, discussing their strengths, weaknesses, and biases Presents completely updated content that includes several new chapters on innovative methods (mixed methods research and social network analysis), and more than half of the methods chapters focus on critiquing new research studies Covers both qualitative and quantitative methods as well as mixed methods Analyzes examples of award-winning library research

Measuring and Imaging the Arterial Platelet Thrombus in Heart Attack and Stroke - Saving Lives by Rapid Intervention with... Measuring and Imaging the Arterial Platelet Thrombus in Heart Attack and Stroke - Saving Lives by Rapid Intervention with Drugs, Devices and Genetics (Hardcover)
Mrinal K. Dewanjee
R1,270 R1,123 Discovery Miles 11 230 Save R147 (12%) Ships in 18 - 22 working days
Augmentative & Alternative Communication - Supporting Children and Adults with Complex Communication Needs (Hardcover, 5th... Augmentative & Alternative Communication - Supporting Children and Adults with Complex Communication Needs (Hardcover, 5th Revised edition)
David R. Beukelman, Janice C. Light
R2,253 Discovery Miles 22 530 In Stock

The authoritative text on augmentative and alternative communication, this classic bestseller is now in its fifth edition-revised and updated for a new generation of SLPs, teachers, occupational therapists, and other professionals in clinical and educational settings. Partnering with a team of distinguished contributors, renowned experts David Beukelman and Janice Light deliver today's most comprehensive, up-to-date introduction to AAC interventions and technologies for children and adults with complex communication needs. Future service providers will get in-depth coverage of essential AAC topics, enhanced by helpful study questions, valuable perspectives from people who use AAC, and case examples that illustrate key principles. Significantly expanded with new chapters on critical topics, more practical information on how AAC systems work, and new online companion materials, this definitive text will expertly prepare readers to support communicative competence-and quality of life-for children and adults with complex communication needs. WHAT'S NEW Professionals will prepare for their work in the field with critical new information on: Collaborating with family members and other communication partners Making the most of mobile technologies and AAC apps Selecting an AAC system and tailoring it to individual needs Working effectively with families from diverse cultural backgrounds Supporting inclusion across the lifespan (including education, employment, and community life) Ensuring efficient patient-provider communication in medical settings Providing communication supports to people with autism spectrum disorder PLUS: Enhance your teaching with a package of online companion materials, including a resource guide to help practitioners and students learn more about AAC; sample responses to chapter study questions; and a sample syllabus.

Empower Your Children (Hardcover): Thomas Rowley Empower Your Children (Hardcover)
Thomas Rowley
R671 R601 Discovery Miles 6 010 Save R70 (10%) Ships in 18 - 22 working days
The Election Game and How to Win It (Hardcover, Reprint ed.): Joseph Napolitan The Election Game and How to Win It (Hardcover, Reprint ed.)
Joseph Napolitan
R782 Discovery Miles 7 820 Ships in 18 - 22 working days
Resisting James Bond - Power and Privilege in the Daniel Craig Era (Hardcover): Christoph Lindner, Lisa Funnell Resisting James Bond - Power and Privilege in the Daniel Craig Era (Hardcover)
Christoph Lindner, Lisa Funnell
R2,201 Discovery Miles 22 010 Ships in 10 - 15 working days

Beginning with Casino Royale (2006) and ending with No Time to Die (2021), the Daniel Craig era of James Bond films coincides with the rise of various justice movements challenging deeply entrenched systems of inequality and oppression, ranging from sexism, racism, and immigration to 2SLGBTQIA+ rights, reproductive justice and climate change. While focus is often placed on individual actions and institutional policies and practices, it is important to recognize the role that culture plays within these systems. Mainstream film is not simply 'mindless' entertainment but a key part of a global cultural industry that naturalizes and normalizes power structures. Engaging with these issues, Resisting James Bond is a multidisciplinary collection that explores inequality and oppression in the world of 007 through a range of critical and theoretical approaches. The chapters explore the embodiment and disembodiment of power and privilege across the formal, narrative, cultural and geopolitical elements that define the revisionist-reversionist world of Daniel Craig’s Bond.

Biologically Inspired Networking and Sensing - Algorithms and Architectures (Hardcover, New): Pietro Lio, Dinesh Verma Biologically Inspired Networking and Sensing - Algorithms and Architectures (Hardcover, New)
Pietro Lio, Dinesh Verma
R6,119 Discovery Miles 61 190 Ships in 18 - 22 working days

Despite their widespread impact, computer networks that provide the foundation for the World Wide Web and Internet have many limitations. These networks are vulnerable to security threats, break easily, and have a limited ability to respond to changing conditions. Recent research on overcoming these limitations has used biological systems for inspiration, resulting in the development of biologically-inspired computer networks. These networks are designed and developed using principles that are commonly found in natural and biological systems. Biologically Inspired Networking and Sensing: Algorithms and Architectures offers current perspectives and trends in biologically-inspired networking, exploring various approaches aimed at improving network paradigms. Research contained within this compendium of papers and surveys introduces studies in the fields of communication networks, performance modeling, and distributed computing, as well as new advances in networking.

A Transnational Study of Law and Justice on TV (Hardcover): Peter Robson, Jennifer L. Schulz A Transnational Study of Law and Justice on TV (Hardcover)
Peter Robson, Jennifer L. Schulz
R3,188 Discovery Miles 31 880 Ships in 10 - 15 working days

This collection examines law and justice on television in different countries around the world. It provides a benchmark for further study of the nature and extent of television coverage of justice in fictional, reality and documentary forms. It does this by drawing on empirical work from a range of scholars in different jurisdictions. Each chapter looks at the raw data of how much "justice" material viewers were able to access in the multi-channel world of 2014 looking at three phases: apprehension (police), adjudication (lawyers), and disposition (prison/punishment). All of the authors indicate how television developed in their countries. Some have extensive public service channels mixed with private media channels. Financing ranges from advertising to programme sponsorship to licensing arrangements. A few countries have mixtures of these. Each author also examines how "TV justice" has developed in their own particular jurisdiction. Readers will find interesting variations and thought-provoking similarities. There are a lot of television shows focussed on legal themes that are imported around the world. The authors analyse these as well. This book is a must-read for anyone interested in law, popular culture, TV, or justice and provides an important addition to the literature due to its grounding in empirical data.

New Directions in Digital Poetry (Hardcover, New): C.T. Funkhouser New Directions in Digital Poetry (Hardcover, New)
C.T. Funkhouser
R4,638 Discovery Miles 46 380 Ships in 10 - 15 working days

As poets continue to use digital media technology, functionalities of computing extend aesthetic possibilities in documents focusing attention on crafting verbal content. Utility of these machines and tools enables multiple types of compounded articulation (combinations of verbal, visual, animated, and interactive elements). Building larger public awareness of the mechanics of digital poetry, New Directions in Digital Poetry aspires to influence the formation of writing with media in literary society of the future, specifically as a record of a particular technological era. Emerging from these studies is that digital poetry as a WWW-based, networked form happens 'in stages', 'on stages'. Few works require singular responses from viewers - both composition of works and viewing them are processes involving multiple steps and visual scenarios. For anyone interested in the interplay of poetry and technology, this book provides an informed look at digital poetry in its contemporary state. In the process of performing close readings, Funkhouser makes suggestions and provides methods for viewing works, for audiences perhaps unfamiliar with mechanical and semiotic conventions being used.

One Way Out - How to Grow, Protect, and Exit from Your Business (Hardcover): Daniel a Prisciotta One Way Out - How to Grow, Protect, and Exit from Your Business (Hardcover)
Daniel a Prisciotta
R706 Discovery Miles 7 060 Ships in 10 - 15 working days
Leaving the South - Border Crossing Narratives and the Remaking of Southern Identity (Hardcover): Mary Weaks-Baxter Leaving the South - Border Crossing Narratives and the Remaking of Southern Identity (Hardcover)
Mary Weaks-Baxter
R2,936 Discovery Miles 29 360 Ships in 18 - 22 working days

Millions of southerners left the South in the twentieth century in a mass migration that has, in many ways, rewoven the fabric of American society on cultural, political, and economic levels. Because the movements of southerners-and people in general-are controlled not only by physical boundaries marked on a map but also by narratives that define movement, narrative is central in building and sustaining borders and in breaking them down. In Leaving the South: Border Crossing Narratives and the Remaking of Southern Identity, author Mary Weaks-Baxter analyzes narratives by and about those who left the South and how those narratives have remade what it means to be southern. Drawing from a broad range of narratives, including literature, newspaper articles, art, and music, Weaks-Baxter outlines how these displacement narratives challenged concepts of southern nationhood and redefined southern identity. Close attention is paid to how depictions of the South, particularly in the media and popular culture, prompted southerners to leave the region and changed perceptions of southerners to outsiders as well as how southerners saw themselves. Through an examination of narrative, Weaks-Baxter reveals the profound effect gender, race, and class have on the nature of the migrant's journey, the adjustment of the migrant, and the ultimate decision of the migrant either to stay put or return home, and connects the history of border crossings to the issues being considered in today's national landscape.

Gendered Defenders - Marvel's Heroines in Transmedia Spaces (Hardcover): Bryan J Carr Gendered Defenders - Marvel's Heroines in Transmedia Spaces (Hardcover)
Bryan J Carr
R3,189 Discovery Miles 31 890 Ships in 18 - 22 working days
Working with Paradata, Marginalia and Fieldnotes - The Centrality of By-Products of Social Research (Hardcover): Rosalind... Working with Paradata, Marginalia and Fieldnotes - The Centrality of By-Products of Social Research (Hardcover)
Rosalind Edwards, John Goodwin, Henrietta O'Connor, Ann Phoenix
R3,201 Discovery Miles 32 010 Ships in 10 - 15 working days

This book asks the important question; Can the by-products of research activity be treated as data and of research interest in themselves? This groundbreaking interdisciplinary volume considers the analytic value of a range of 'by-products' of social research and reading. These include electronically captured paradata on survey administration, notes written in the margins of research documents and literary texts, and fieldnotes and ephemera produced by social researchers. Revealing the relational nature of paradata, marginalia and fieldnotes, contributions examine how the craft of studying and analyzing these by-products offers insight into the intellectual, social and ethical processes underpinning the activities of research and reading. Unique and engaging, this book is a must read for social researchers and sociologists, narrative analysts, literary scholars and historians. Bridging methodological boundaries, it will also prove of great value to quantitative and qualitative methodologists alike. Contributors include: K. Bell, J. Boddy, R.G. Burgess, G.B. Durrant, R. Edwards, H. Elliott, E. Fahmy, J. Goodwin, H.J. Jackson, D. Kilburn, O. Maslovskaya, H. O'Connor, A. Phoenix, W.H. Sherman

Error and Fraud - The Dark Side of Biomedical Research (Paperback): Geoffrey Webb Error and Fraud - The Dark Side of Biomedical Research (Paperback)
Geoffrey Webb
R1,041 Discovery Miles 10 410 Ships in 10 - 15 working days

This fascinating book gives readers an appreciation of how biomedical research should work and how the reality is all too often seriously flawed. Explaining the logical basis of the different research approaches used by biomedical research scientists and their relative merits, it will help readers to make more realistic appraisal of media reports linking aspects of lifestyle, environment or diet to health outcomes and thus judge whether such claims are a real effect worthy of consideration for behavior change or deserving of further research resources. Key features: increases awareness of research fraud and some of the characteristics of fraudulent science and scientific fraudsters shows that whilst outright fraud may be uncommon, fudging of results to help achieve statistical significance may be more prevalent incorporates real-life case studies highlighting some of the infamous cases of research fraud and major scientific mistakes and the impact that they have had provides a convenient overview of the research process in the biomedical sciences, with a focus on research strategy rather than individual methods find supplemental detail on the author's blog https://drgeoffnutrition.wordpress.com/about/ By raising awareness of the possibility that research data may have been dishonestly generated and outlining some of the signs and symptoms that might suggest data fabrication, Error and Fraud: The Dark Side of Biomedical Research will help students and researchers to identify the strengths and limitations of different research approaches and allow them to make a realistic evaluations of their own and others' research findings.

Internet, Society and Culture - Communicative Practices Before and After the Internet (Hardcover, New): Tim Jordan Internet, Society and Culture - Communicative Practices Before and After the Internet (Hardcover, New)
Tim Jordan
R4,305 Discovery Miles 43 050 Ships in 10 - 15 working days

The internet has changed the way we communicate and so changed society and culture. Internet, Society, and Culture offers an understanding of this change by examining two case studies of pre and post internet communication. The first case study is of letters sent to and from Australia in 1835-1858 and the second is a study of online gaming. In both case studies, the focus is on the ways communication is created. The result is the definition of two types of communication that are lived simultaneously in the twenty-first century. One type of communication is from before the internet and relies on the body having touched and created a message-for example, by attaching signature-to stabilise the nature of sender, message and receiver. Internet-dependant communication is different because no identity-marker can be trusted on the internet and so individuals' styles of communicating are used to stabilise the transmission of messages. Being after the internet means having to live these two contradictory forms of communication. >

Handbook of Research on Transmedia Storytelling and Narrative Strategies (Hardcover): Recep Yilmaz, M. Nur Erdem, Filiz... Handbook of Research on Transmedia Storytelling and Narrative Strategies (Hardcover)
Recep Yilmaz, M. Nur Erdem, Filiz Resuloglu
R6,150 Discovery Miles 61 500 Ships in 18 - 22 working days

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

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