Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.

Chronicle every step of your RPG and record details about your characters, party, quest, and more with this customizable gaming journal for all your adventures. The Ultimate RPG Quest Keeper is an essential tool for all tabletop RPG players to record their characters and adventures, with easy-to-use templates for keeping track of all vital details. From your characters' personality traits and history to important clues and characters for ongoing quests, this comprehensive journal will keep you organized no matter what the adventure. Featuring space to record character information, including their background and abilities, party details, notable NPCs, money and resources, loot and belongings, useful gear, spells, weapons, skills and proficiencies, quests and mysteries, and more, this journal is the only RPG notebook you'll ever need. Now you can spend more time playing the games you love!

Based on the author's teaching methods and experience, the book presents an examination and analysis of the creative process of playwriting through the insight of the very foundations of drama and theatre-the ritual process. Using the playwright as a ritual quester, it attempts to concretize the playwright's creative experience from the gestation of a dramatic idea, through the development of that idea, to its expression as a scripted and theatrical expression. To give the concept a wider scope, parallels and/or contrasts are often made with similar creative experiences, especially performative. The first part of the book visually crystallizes the ritual-creative concept in the psychical emanations of the questing playwright; the second part locates the concept in the dramatic structure, a result of the physical engagement, struggle and expression of the playwright. Various established dramatic works, classical and contemporary, are used to illustrate this creative concept.

Sometimes you want to write, but you don't know what to write about. Sometimes you know what to write about, but not how to make it work. This book will bring you a year's advice and inspiration to move your writing forward. Each two-page spread opens with learning points and advice, followed by interesting exercises to help you put this into practice. In 365 days you'll learn to: - create believable characters - write realistic dialogue - let your reading improve your writing - use personal experience to inspire fiction find the factors that get a story going - choose the right tense and person for your stories - show, rather than tell - work out which writing rules really matter - and follow them

Reading and Writing a Screenplay takes you on a journey through the many possible ways of writing, reading and imagining fiction and documentary projects for cinema, television and new media. It explores the critical role of a script as a document to be written and read with both future readers and the future film it will be giving life to in mind.

The book explores the screenplay and the screenwriting process by approaching the film script in three different ways: how it is written, how it is read and how it can be rewritten. Combining contemporary screenwriting practices with historical and academic context, Isabelle Raynauld provides key analytical tools and reading strategies for conceptualizing and scripting projects based on the impact different writing styles can have on readers, with various examples ranging from early cinema to new media and new platforms throughout.

This title offers an alternative, thought-provoking and inspiring approach to reading and writing a screenplay that is ideal for directors, producers, actors, students, aspiring screenwriters and readers interested in understanding how an effective screenplay is created.

Table of Contents

Acknowledgements

Introduction: The screenplay as text

1. What constitutes a "good" screenplay?

2. The screenplay as text

3. Ideas, writing in stages and types of documents

4. What does screenwriting share with editing principles?

5. Structures

6. Point of view: telling a story from a certain perspective

7. The scene

8. The character

9. Writing sound

10. Writing for documentary

11. New media, new forms of writing: towards expanded screenwriting practices

12. Reading a screenplay: reading modes from analysis to writing

Conclusion

Bibliography

Index

For two decades, Stephen Jeffreys's remarkable series of workshops attracted writers from all over the world and shaped the ideas of many of today's leading playwrights and theatre-makers. Now, with this inspiring, highly practical book, you too can learn from these acclaimed Masterclasses. Playwriting reveals the various invisible frameworks and mechanisms that are at the heart of each and every successful play. Drawing on a huge range of sources, it deconstructs playwriting into its constituent parts, and offers illuminating insights into: Structure - an in-depth exploration of the fundamental elements of drama, enabling you to choose instinctively the most effective structure for your play Character - advice on how to generate and write credible characters by exploring their three essential dimensions: story, breadth and depth How to Write - techniques for writing great dialogue, dynamic scenes and compelling subtext, including how to improve your writing by approaching it from unfamiliar directions What to Write - how to adopt different approaches to finding your material, how to explore the fundamental 'Nine Stories', and how to evaluate the potential of your ideas Written by a true master of the craft, this authoritative guide will provide playwrights at every level of experience with a rich array of tools to apply to their own work. This edition, edited by Maeve McKeown, includes a Foreword by April De Angelis.

Have you ever wanted to write a novel or short story but didn't know where to start? If so, this is the book for you. It's the book for anyone, in fact, who wants to write to their full potential. Practical and jargon-free, rejecting prescriptive templates and formulae, it's a storehouse of ideas and advice on a range of relevant subjects, from boosting self-motivation and confidence to approaching agents and publishers. Drawing on the authors' extensive experience as successful writers and inspiring teachers, it will guide you through such essentials as the interplay of memory and imagination; plotting your story; the creation of convincing characters; the uses of description; the pleasures and pitfalls of research; and the editing process. The book's primary aim is simple: to help its readers to become better writers.

In an era of blurred generic boundaries, multimedia storytelling, and open-source culture, creative writing scholars stand poised to consider the role that technology-and the creative writer's playful engagement with technology-has occupied in the evolution of its theory and practice. Composition, Creative Writing Studies and the Digital Humanities is the first book to bring these three fields together to open up new opportunities and directions for creative writing studies. Placing the rise of Creative Writing Studies alongside the rise of the digital humanities in Composition/Rhetoric, Adam Koehler shows that the use of new media and its attendant re-evaluation of fundamental assumptions in the field stands to guide Creative Writing Studies into a new era. Covering current developments in composition and the digital humanities, this book re-examines established assumptions about process, genre, authority/authorship and pedagogical practice in the creative writing classroom.

An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg.
Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In "Several Short Sentences About Writing," he sets out to help us unlearn that "wisdom"--about genius, about creativity, about writer's block, topic sentences, and outline--and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.

This Companion provides an introduction to the craft of prose. It considers the technical aspects of style that contribute to the art of prose, examining the constituent parts of prose through a widening lens, from the smallest details of punctuation and wording to style more broadly conceived. The book is concerned not only with prose fiction but with creative non-fiction, a growing area of interest for readers and aspiring writers. Written by internationally-renowned critics, novelists and biographers, the essays provide readers and writers with ways of understanding the workings of prose. They are exemplary of good critical practice, pleasurable reading for their own sake, and both informative and inspirational for practising writers. The Cambridge Companion to Prose will serve as a key resource for students of English literature and of creative writing.

* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing. * Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques. * Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches

Connect with all of the joys in your life in The Book of Things That Make Me Happy, full of journal space and fun prompts to help you appreciate the good stuff.

This Companion provides an introduction to the craft of prose. It considers the technical aspects of style that contribute to the art of prose, examining the constituent parts of prose through a widening lens, from the smallest details of punctuation and wording to style more broadly conceived. The book is concerned not only with prose fiction but with creative non-fiction, a growing area of interest for readers and aspiring writers. Written by internationally-renowned critics, novelists and biographers, the essays provide readers and writers with ways of understanding the workings of prose. They are exemplary of good critical practice, pleasurable reading for their own sake, and both informative and inspirational for practising writers. The Cambridge Companion to Prose will serve as a key resource for students of English literature and of creative writing.

This new edition combines Pamela Cleaver's bestselling Writing a Children's Book with her Ideas for Children's Writers. In it you will learn about plotting and planning, beginnings, middles and endings, how to research and how to revise and how to find a publisher. There are: * Lists of attributes to help you create interesting and believable characters * Lists of plots and themes * Genres - what's hot and what's not * Locations and how much description to use * List of do's and don'ts regarding submitting manuscripts * Symbols for correcting your proofs * Tips on how to publicise your book. There is no one right way to write a children's book but if you are armed with a knowledge of certain techniques that have worked for other writers you will be more likely to succeed. Contents: Acknowledgements; Introduction; 1. Limbering Up; 2. Plotting; 3. Story People: the Characters in Your Book; 4. Genres; 5. Where and When?; 6. Starting the Story; 7. Telling the Tale; 8. Writing for the Younger Set; 9. Happy Ever After?; 10. Research and Revision; 11. Writing a Non-Fiction Book; 12. Getting Published; 13. If Your Book is Accepted; 14. If Your Book is Rejected; Useful Information for Writing Children's Book; Index.

This book offers a unique approach to storytelling, connecting the Enneagram system with classic story principles of character development, plot, and story structure to provide a seven-step methodology to achieve rapid story development. Using the nine core personality styles underlying all human thought, feeling, and action, it provides the tools needed to understand and leverage the Enneagram-Story Connection for writing success. Author Jeff Lyons starts with the basics of the Enneagram system and builds with how to discover and design the critical story structure components of any story, featuring supporting examples of the Enneagram-Story Connection in practice across film, literature and TV. Readers will learn the fundamentals of the Enneagram system and how to utilize it to create multidimensional characters, master premise line development, maintain narrative drive, and create antagonists that are perfectly designed to challenge your protagonist in a way that goes beyond surface action to reveal the dramatic core of any story. Lyons explores the use of the Enneagram as a tool not only for character development, but for story development itself. This is the ideal text for intermediate and advanced level screenwriting and creative writing students, as well as professional screenwriters and novelists looking to get more from their writing process and story structure.

Creative Writing Analysis is a guide to solving creative writing problems; acting as a practical introduction to progressing a creative writing project as well as an exploration of the many ways in which creative writing can be understood. Through chapters on topics including writing methods, textual analysis, practice-led research, interdisciplinarity, and cultural contexts, this book explores the various forms of analysis that can be employed. Graeme Harper provides information to assist in creative decision making, and as a means for discussing approaches and outcomes in creative writing. The book also includes an Afterword by Dianne Donnelly, whose work in Creative Writing Studies has been widely recognized as a contribution to the critical examination of creative writing. Whether you are a creative writer seeking to improve your work or you are simply interested in analysing the practice and outcomes of others doing creative writing, Creative Writing Analysis offers strategies to assist students and practitioners of creative writing and literary studies.

"Part-time Writer" guides the reader through all aspects of writing - from the embryonic stages of researching and planning, to the hard slog of the writing and editing, through to the presentation of the manuscript, and finally, approaching agents and publishers. At each stage, the author explains how she did it - and how the reader can do it too. How can I write engaging dialogue? What can I do to make my characters 'live' on the page? Must I always 'show and not tell'? How can I transform a hobby into a book? When is the right time to show my work to others? How should I present my manuscript? Do I need an agent? Where can I publish my work? Should I self-publish? Where can I find the time to write a novel? In her inimitable style, Marjorie Quarton merges literary memoir, anecdotes and straight talking to provide invaluable insights into the realities of being a writer, while offering indispensable advice on the trade, making this book a must-have for any aspiring author.

This book presents an inside look at how the professionals read and write. Long before there were creative writing workshops and degrees, how did aspiring writers learn to write? By reading the work of their predecessors and contemporaries, says the author. In "Reading Like a Writer", Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters. She reads the work of the very best writers, Dostoyevsky, Flaubert, Kafka, Austen, Dickens, Woolf, Chekhov, and discovers why these writers endure. She takes pleasure in the long and magnificent sentences of Philip Roth and the breath-taking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's "Middlemarch". She looks to John Le Carre for a lesson in how to advance plot through dialogue, to Flannery O'Connor for the cunning use of the telling detail, and to James Joyce and Katherine Mansfield who offer clever examples of how to employ gesture to create character. She cautions readers to slow down and pay attention to words, the raw material out of which literature is crafted. Written with passion, humor, and wisdom, "Reading Like a Writer" will inspire readers to return to literature with a fresh eye and an eager heart.

Suenas con convertirte en un escritor profesional? Te apetece ser mas productivo a la hora de escribir? Te gustaria saber como organizar tu escritura, como escribir mejores dialogos o como dar forma a tus personajes? Quieres aprender a escribir cortometrajes? Te preguntas que hacer con tu manuscrito una vez lo has terminado?

Despues de dos anos de vida del blog de Literautas, hemos revisado nuestras mejores entradas para reunirlas en este libro donde queremos darte las claves para motivarte en tu dia a dia como escritor.

Mas de 200 paginas con articulos que abarcan todas las fases del proceso de escritura, desde la busqueda de las ideas hasta el envio de tus manuscritos.

El contenido del libro es el siguiente:

Primera parte. Inspiracion y creatividad: averigua como sacar el maximo partido a tu inspiracion y preparate para convertirte en un escritor profesional.

Segunda parte. Creacion literaria: las claves para mejorar tu escritura paso a paso.

Tercera parte. Los narradores: te hablamos de los diferentes tipos de narradores para que averigues cual es el mas indicado para contar tu historia.

Cuarta parte. Los dialogos: descubre las claves para escribir mejores dialogos en tus historias.

Quinta parte. Los personajes: desde el nombre hasta el arco dramatico. Aprende a crear personajes mas profundos y realistas.

Sexta parte. Como escribir un cortometraje: consejos para que aprendas a escribir el guion de un cortometraje, desde la idea hasta la escritura del guion literario.

Septima parte. Despues de la escritura: averigua como saber si tu novela esta lista, como registrarla o como enviar tu manuscrito para que sea publicado.

Un completo libro de escritura para que nos tengas siempre a mano y puedas mejorar tu trabajo como escritor/a de forma facil y divertida.

Feliz escritura