Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

AI for Scientific Discovery provides an accessible introduction to the wide-ranging applications of artificial intelligence technologies in scientific research and discovery across the full breadth of scientific disciplines. Artificial intelligence technologies support discovery science in multiple different ways. They support literature management and synthesis, allowing the wealth of what has already been discovered and reported on to be integrated and easily accessed. They play a central role in data analysis and interpretation - in the context of what is called 'data science'. AI is also helping to combat the reproducibility crisis in scientific research, by underpinning the discovery process with AI-enabled standards and pipelines, support the management of large-scale data and knowledge resources so that they can be shared, integrated and serve as a background 'knowledge ecosystem' into which new discoveries can be embedded. However, there are limitations to what AI can achieve and its outputs can be biased and confounded thus should not be blindly trusted. The latest generation of hybrid and 'human-in-the-loop' AI technologies have as their objective a balance between human inputs and insights and the power of the number-crunching and statistical inference at massive scale that AI technologies are best at.

Elaborating on the concept of context awareness, this book presents up-to-date research and novel framework designs for context-aware mobile sensing. Generic and Energy-Efficient Context-Aware Mobile Sensing proposes novel context-inferring algorithms and generic framework designs that can help readers enhance existing tradeoffs in mobile sensing, especially between accuracy and power consumption. The book presents solutions that emphasize must-have system characteristics such as energy efficiency, accuracy, robustness, adaptability, time-invariance, and optimal sensor sensing. Numerous application examples guide readers from fundamental concepts to the implementation of context-aware-related algorithms and frameworks. Covering theory and practical strategies for context awareness in mobile sensing, the book will help readers develop the modeling and analysis skills required to build futuristic context-aware framework designs for resource-constrained platforms. Includes best practices for designing and implementing practical context-aware frameworks in ubiquitous/mobile sensing Proposes a lightweight online classification method to detect user-centric postural actions Examines mobile device-based battery modeling under the scope of battery nonlinearities with respect to variant loads Unveils a novel discrete time inhomogeneous hidden semi-Markov model (DT-IHS-MM)-based generic framework to achieve a better realization of HAR-based mobile context awareness Supplying theory and equation derivations for all the concepts discussed, the book includes design tips for the implementation of smartphone programming as well as pointers on how to make the best use of MATLAB® for the presentation of performance analysis. Coverage includes lightweight, online, and unsupervised pattern recognition methods; adaptive, time-variant, and optimal sensory sampling strategies; and energy-efficient, robust, and inhomogeneous context-aware framework designs. Researchers will learn the latest modeling and analysis research on mobile sensing. Students will gain access to accessible reference material on mobile sensing theory and practice. Engineers will gain authoritative insights into cutting-edge system designs.

Bringing together renowned experts from academia and industrial research labs, this book and ready reference offers a joint perspective on the latest developments in the field of organic thin-film transistors, thus providing the essential knowledge for readers from both sectors. This edition retains the proven concept and the clear division of the book into the three parts "Materials," "Manufacturing" and "Applications," while adding new content to keep the reader up to date on the most recent advancements in the chemistry, materials science, physics, manufacturing technology and integration of organic transistors.

Now in its seventh edition, Bird's Electrical Circuit Theory and Technology explains electrical circuit theory and associated technology topics in a straightforward manner, supported by practical engineering examples and applications to ensure that readers can relate theory to practice. The extensive and thorough coverage, containing over 800 worked examples, makes this an excellent text for a range of courses, in particular for Degree and Foundation Degree in electrical principles, circuit theory, telecommunications, and electrical technology. The text includes some essential mathematics revision, together with all the essential electrical and electronic principles for BTEC National and Diploma syllabuses and City & Guilds Technician Certificate and Diploma syllabuses in engineering. This material will be a great revision for those on higher courses. This edition includes several new sections, including glass batteries, climate change, the future of electricity production, and discussions concerning everyday aspects of electricity, such as watts and lumens, electrical safety, AC vs DC, and trending technologies. Its companion website at www.routledge.com/cw/bird provides resources for both students and lecturers, including full solutions for all 1400 further questions, multiple choice questions, lists of essential formulae and bios of famous engineers; as well as full solutions to revision tests, lab experiments, and illustrations for adopting course instructors.

Inspired by the leading authority in the field, the Centre for Process Systems Engineering at Imperial College London, this book includes theoretical developments, algorithms, methodologies and tools in process systems engineering and applications from the chemical, energy, molecular, biomedical and other areas. It spans a whole range of length scales seen in manufacturing industries, from molecular and nanoscale phenomena to enterprise-wide optimization and control. As such, this will appeal to a broad readership, since the topic applies not only to all technical processes but also due to the interdisciplinary expertise required to solve the challenge.
The ultimate reference for years to come.

Polymer photonics is an interdisciplinary field which demands excellence both in optics (photonics) and materials science (polymer). However, theses disciplines have developed independently, and therefore the demand for a comprehensive work featuring the fundamentals of photonic polymers is greater than ever. This volume focuses on Polymer Optical Fiber and their applications. The first part of the book introduces typical optical fibers according to their classifications of material, propagating mode, and structure. Optical properties, the high bandwidth POF and transmission loss are discussed, followed by an outline on the propagating mode characteristics and how they affect the performances of the fiber. The second part of the book reviews conventional materials of POFs and gives an overview on fabrication methods. This is followed by a survey of characterization methods. Based on the characteristics of optical communication systems, the last chapter will concentrate on the many advantages of POF in link and network design. Written by a top expert in the field, this is an invaluable resource for semiconductor physicists, materials scientists, polymer chemists, electrical engineers, and those working in the semiconductor industry.

Provides comprehensive research ideas about Edge-AI technology that can assist doctors in making better data-driven decisions and will provide insights to researchers about healthcare industry, trends and future perspective. Examines how healthcare systems of the future will operate, by augmenting clinical resources and ensuring optimal patient outcomes. Provides insight about how Edge-AI is revolutionizing decision making, early warnings for conditions, and visual inspection in healthcare. Highlight trends, challenges, opportunities and future areas where Healthcare informatics deal with accessing vast data sets of potentially life-saving information.

AI Metaheuristics for Information Security in Digital Media examines the latest developments in AI-based metaheuristics algorithms with applications in information security for digital media. It highlights the importance of several security parameters, their analysis, and validations for different practical applications. Drawing on multidisciplinary research including computer vision, machine learning, artificial intelligence, modified/newly developed metaheuristics algorithms, it will enhance information security for society. It includes state-of-the-art research with illustrations and exercises throughout.

This book provides readers to the vision of Society 5.0, which was originally proposed in the fifth Basic Science and Technology Plan by Japan's government for a technology-based, human-centered society, emerging from the 4th industrial revolution (Industry 4.0). The implementation of AI and other modern techniques in a smart society requires automated data scheduling and analysis using smart applications, a smart infrastructure, smart systems, and a smart network. Features Provides an overview of basic concepts of Society 5.0 as well as the main pillars that supports the implementation of Society 5.0. Contains the most recent research analysis in the domain of computer vision, signal processing and computing sciences for facilitating the smart homes, buildings, transport, facilities, environmental conditions and cities, and the benefits these offer to a nation. Presents the readers with practical approaches of using AI and other algorithms for smart ecosystem to deals with human dynamics, the social objects, and their relations. Deals with the utilization of AI tools and other modern techniques for smart society as well as the current challenging issues and its solutions for transformation to Society 5.0. This book is aimed at graduate and post graduate students, researchers, academicians working in the field of computer science, artificial intelligence, and machine learning.

At long last, here is the thoroughly revised and updated third edition of the hugely successful The Art of Electronics. It is widely accepted as the best single authoritative book on electronic circuit design, and is in fact so popular that it has been counterfeited - so beware if purchasing from a third party via an online retailer, as you may receive a very inferior physical product. In addition to new or enhanced coverage of many topics, the third edition includes 90 oscilloscope screenshots illustrating the behavior of working circuits, dozens of graphs giving highly useful measured data of the sort that is often buried or omitted in datasheets but which you need when designing circuits, and 80 tables (listing some 1650 active components), enabling intelligent choice of circuit components by listing essential characteristics (both specified and measured) of available parts. The new Art of Electronics retains the feeling of informality and easy access that helped make the earlier editions so successful and popular. It is an indispensable reference and the gold standard for anyone, student or researcher, professional or amateur, who works with electronic circuits.

The book Electric Circuit AnalysisA" has been designed as an introductory course for all disciplines of Engineering and has a much greater significance for students of Electrical, Communication & Instrumentation Engineering. This book helps in learning the basics of electrical circuit elements and provides the ways to connect them in circuit. Also some of the basic mathematical techniques are given, useful for solving linear differential equations which is a pre-requisite of both undergraduate and graduate programmes. In this revised edition, the main objective is to provide a detailed account of basic circuit concept, circuit model and methods of circuit analysis in time and frequency domain for solving simple and multidimensional circuit problems.

By helping students develop an intuitive understanding of the subject, Microelectronics teaches them to think like engineers. The second edition of Razavi s Microelectronics retains its hallmark emphasis on analysis by inspection and building students design intuition, and it incorporates a host of new pedagogical features that make it easier to teach and learn from, including: application sidebars, self-check problems with answers, simulation problems with SPICE and MULTISIM, and an expanded problem set that is organized by degree of difficulty and more clearly associated with specific chapter sections.

Graphs and Networks A unique blend of graph theory and network science for mathematicians and data science professionals alike. Featuring topics such as minors, connectomes, trees, distance, spectral graph theory, similarity, centrality, small-world networks, scale-free networks, graph algorithms, Eulerian circuits, Hamiltonian cycles, coloring, higher connectivity, planar graphs, flows, matchings, and coverings, Graphs and Networks contains modern applications for graph theorists and a host of useful theorems for network scientists. The book begins with applications to biology and the social and political sciences and gradually takes a more theoretical direction toward graph structure theory and combinatorial optimization. A background in linear algebra, probability, and statistics provides the proper frame of reference. Graphs and Networks also features: Applications to neuroscience, climate science, and the social and political sciences A research outlook integrated directly into the narrative with ideas for students interested in pursuing research projects at all levels A large selection of primary and secondary sources for further reading Historical notes that hint at the passion and excitement behind the discoveries Practice problems that reinforce the concepts and encourage further investigation and independent work

The path forward to rein in online surveillance, AI, and tech monopolies.

Technology is a gift and a curse. The five Big Tech companies―Meta, Apple, Amazon, Microsoft, and Google―have built innovative products that improve many aspects of our lives. But their intrusiveness and our dependence on them have created pressing threats to our civil rights, economy, and democracy.

Coming from an extensive background building Silicon Valley-based tech startups, Tom Kemp eloquently and precisely weaves together the threats posed by Big Tech:

• the overcollection and weaponization of our most sensitive data
• the problematic ways Big Tech uses AI to process and act upon our data
• the stifling of competition and entrepreneurship due to Big Tech's dominant market position

This richly detailed book exposes the consequences of Big Tech's digital surveillance, exploitative use of AI, and monopolistic and anticompetitive practices. It offers actionable solutions to these problems and a clear path forward for individuals and policymakers to advocate for change. By containing the excesses of Big Tech, we will ensure our civil rights are respected and preserved, our economy is competitive, and our democracy is protected.

Quantum Optics for Engineers provides a transparent and methodical introduction to quantum optics via the Dirac's bra-ket notation with an emphasis on practical applications and basic aspects of quantum mechanics such as Heisenberg's uncertainty principle and Schrodinger's equation. Self-contained and using mainly first-year calculus and algebra tools, the book: Illustrates the interferometric quantum origin of fundamental optical principles such as diffraction, refraction, and reflection Provides a transparent introduction, via Dirac's notation, to the probability amplitude of quantum entanglement Explains applications of the probability amplitude of quantum entanglement to optical communications, quantum cryptography, quantum teleportation, and quantum computing. Quantum Optics for Engineers is succinct, transparent, and practical, revealing the intriguing world of quantum entanglement via many practical examples. Ample illustrations are used throughout its presentation and the theory is presented in a methodical, detailed approach.

QUANTUM MECHANICS An innovative approach to quantum mechanics that seamlessly combines textbook and problem-solving book into one Quantum Mechanics: Concepts and Applications provides an in-depth treatment of this fundamental theory, combining detailed formalism with straightforward practice. Thoroughly integrating close to seven hundred examples, solved problems, and exercises into a well-structured and comprehensive work, this textbook offers instructors a pedagogically sound teaching tool, students a clear, balanced and modern approach to the subject, and researchers a quick practical guide. The extensive list of fully solved examples and problems have been carefully designed to guide and enable users of the book to become proficient practitioners of quantum mechanics. The text begins with a thorough description of the origins of quantum physics before discussing the mathematical tools required in the field and the postulates upon which it is founded. Quantum Mechanics: Concepts and Applications is broad in scope, covering such aspects as one-dimensional and three- dimensional potentials, angular momentum, rotations and addition of angular momenta, identical particles, time-independent and -dependent approximation methods, scattering theory, relativistic quantum mechanics, and classical field theory among others. Each of these diverse areas are enhanced with a rich collection of illustrative examples and fully-solved problems to ensure complete understanding of this complex topic. Readers of the third edition of Quantum Mechanics: Concepts and Applications will also find: Two new chapters -- one dealing with relativistic quantum mechanics and the other with the Lagrangian derivations of the Klein-Gordon and Dirac equations -- and three new appendices to support them About 90 solved examples integrated throughout the text that are intended to illustrate individual concepts within a broader topic About 200 fully-solved, multi-step problems at the end of each chapter that integrate multiple concepts introduced throughout the chapter More than 400 unsolved exercises that may be used to practice the ideas presented A Solutions Manual is available only to those instructors adopting the book, on request, offering detailed solutions to all exercises. Quantum Mechanics: Concepts and Applications is a comprehensive textbook which is most useful to senior undergraduate and first-year graduate students seeking mastery of the field, as well as to researchers in need of a quick, practical reference for the various techniques necessary for optimal performance in the subject.

High-speed, power-efficient analog integrated circuits can be used as standalone devices or to interface modern digital signal processors and micro-controllers in various applications, including multimedia, communication, instrumentation, and control systems. New architectures and low device geometry of complementary metaloxidesemiconductor (CMOS) technologies have accelerated the movement toward system on a chip design, which merges analog circuits with digital, and radio-frequency components.

Bringing together experts from the various disciplines involved, this first comprehensive overview of the current level of stress engineering on the nanoscale is unique in combining the theoretical fundamentals with simulation methods, model systems and characterization techniques. Essential reading for researchers in microelectronics, optoelectronics, sensing, and photonics.

This book is written in a clear and thorough way to cover both the traditional and modern uses of Artificial Intelligence and soft computing. It gives an in-depth look at mathematical models, algorithms, and real-world problems that are hard to solve in MATLAB. The book is intended to provide a broad and in-depth understanding of fuzzy logic controllers, genetic algorithms, neural networks, and hybrid techniques such as ANFIS and the GA-ANN model. Key Features: A detailed description of basic intelligent techniques(Fuzzy logic, Genetic algorithm & neural network using MATLAB) A detailed description of the hybrid intelligent technique: Adaptive fuzzy inference technique(ANFIS) Formulation of the nonlinear model like Analysis of ANOVA & Response Surface Methodology Variety of solved problem on ANOVA & RSM Case studies of above mentioned intelligent techniques on the different process control system This book can be used as a handbook and a guide for students of all engineering disciplines, operational research areas, computer applications, and for various professionals who work in the optimization area.

This new volume explores a plethora of blockchain-based solutions for big data and IoT applications, looking at advances in real-world applications in several sectors, including higher education, cybersecurity, agriculture, business and management, healthcare and biomedical science, construction and project management, smart city development, and others. Chapters explore emerging technology to combat the ever-increasing threat of security to computer systems and offer new architectural solutions for problems encountered in data management and security. The chapters help to provide a high level of understanding of various blockchain algorithms along with the necessary tools and techniques. The novel architectural solutions in the deployment of blockchain presented here are the core of the book.

The handbook comprehensively covers the field of inorganic photochemistry from the fundamentals to the main applications. The first section of the book describes the historical development of inorganic photochemistry, along with the fundamentals related to this multidisciplinary scientific field. The main experimental techniques employed in state-of-art studies are described in detail in the second section followed by a third section including theoretical investigations in the field. In the next three sections, the photophysical and photochemical properties of coordination compounds, supramolecular systems and inorganic semiconductors are summarized by experts on these materials. Finally, the application of photoactive inorganic compounds in key sectors of our society is highlighted. The sections cover applications in bioimaging and sensing, drug delivery and cancer therapy, solar energy conversion to electricity and fuels, organic synthesis, environmental remediation and optoelectronics among others. The chapters provide a concise overview of the main achievements in the recent years and highlight the challenges for future research. This handbook offers a unique compilation for practitioners of inorganic photochemistry in both industry and academia.

This book provides fundamental knowledge in the fields of attosecond science and free electron lasers, based on the insight that the further development of both disciplines can greatly benefit from mutual exposure and interaction between the two communities.
With respect to the interaction of high intensity lasers with matter, it covers ultrafast lasers, high-harmonic generation, attosecond pulse generation and characterization. Other chapters review strong-field physics, free electron lasers and experimental instrumentation.
Written in an easy accessible style, the book is aimed at graduate and postgraduate students so as to support the scientific training of early stage researchers in this emerging field. Special emphasis is placed on the practical approach of building experiments, allowing young researchers to develop a wide range of scientific skills in order to accelerate the development of spectroscopic techniques and their implementation in scientific experiments.
The editors are managers of a research network devoted to the education of young scientists, and this book idea is based on a summer school organized by the ATTOFEL network.