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Books > Social sciences > Psychology > Experimental psychology

Advances in Motivation Science, Volume 7 (Hardcover): Andrew J. Elliot Advances in Motivation Science, Volume 7 (Hardcover)
Andrew J. Elliot
R4,135 R3,466 Discovery Miles 34 660 Save R669 (16%) Ships in 12 - 19 working days

Advances in Motivation Science, Volume Seven, the latest release in Elsevier's serial on the topic of motivation science, contains interesting articles that cover topics such as Moving from Research on Message Framing to Principles of Message Matching: The Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior, 35 Years of Research on Students' Subjective Task Values and Motivation: A Look Back and a Look Forward, The Motivational Potency of Nostalgia: The Future is Called Yesterday, Adaptive Self-Regulation, Subjective Well-Being, and Physical Health: The Importance of Goal Adjustment Capacities, and much more.

The Art of the Question - A Guide to Short-Term Question-Centered Therapy (Hardcover, New): MC Goldberg The Art of the Question - A Guide to Short-Term Question-Centered Therapy (Hardcover, New)
MC Goldberg
R2,971 Discovery Miles 29 710 Ships in 10 - 15 working days

"The important thing is not to stop questioning."
–Albert Einstein

The Art of the Question extends the range of cognitive-behavioral therapy by elaborating on the ways that internal questions program thought, emotion, and behavior. Describing a groundbreaking, question-centered approach to therapy, the concepts and practices in this book are essential for facilitating successful counseling and therapy. The Art of the Question contains everything therapists need to add question-centered methods to their therapeutic toolkits.

The question-driven nature of choice is one of the pillars of question-centered therapy. The Art of the Question offers practical psycho-educational tools to help clients create better choices, be more effective in the ways they make choices, and take responsibility for their decisions. Clients learn to ask questions leading to solutions and positive possibilities, rather than those focusing on problems, negativity, and limitations. They discover that healing, growth, creativity, and change are often catalyzed through the simple act of changing their questions.

The Art of the Question includes:

  • Question strategies for win-win marriages
  • Many compelling clinical cases and vignettes
  • Detailed methods for helping clients discover and transform the silent, implicit questions that program their lives
  • A framework for asking questions of clients at each stage of the therapeutic process
  • Illustrated psycho-educational materials for clients

The Art of the Question contains everything therapists need to incorporate question-centered methods into their therapeutic tool kits, making it an essential resource and reference guide for all mental health professionals.

Cyber Influence and Cognitive Threats (Paperback): Vladlena Benson, John McAlaney Cyber Influence and Cognitive Threats (Paperback)
Vladlena Benson, John McAlaney
R3,198 Discovery Miles 31 980 Ships in 12 - 19 working days

In the wake of fresh allegations that personal data of Facebook users have been illegally used to influence the outcome of the US general election and the Brexit vote, the debate over manipulation of social Big Data continues to gain more momentum. Cyber Influence and Cognitive Threats addresses various emerging challenges in response to cybersecurity, examining cognitive applications in decision-making, behaviour and basic human interaction. The book examines the role of psychology in cybersecurity by addressing each factor involved in the process: hackers, targets, cybersecurity practitioners, and the wider social context in which these groups operate. Cyber Influence and Cognitive Threats covers a variety of topics including information systems, psychology, sociology, human resources, leadership, strategy, innovation, law, finance and others.

Advances in Experimental Social Psychology, Volume 60 (Hardcover): James Olsen Advances in Experimental Social Psychology, Volume 60 (Hardcover)
James Olsen
R2,780 Discovery Miles 27 800 Ships in 12 - 19 working days

Advances in Experimental Social Psychology, Volume 60, the latest release in this highly cited series, contains contributions of major empirical and theoretical interest in social psychology. Chapters in this new release include Belief in Karma: How Cultural Evolution, Cognition, and Motivation Shape Belief in Supernatural Justice, Into Another's Mind Darkly: How the Mechanisms of Social Judgment Yield Predictable Accuracy, Bias, and Insights for Improvement, Toward Capturing the Functional and Nuanced Nature of Social Stereotypes: An Affordance Management Theory, Mechanisms of Motivated Self-Perception and Their Relation to Authenticity, The Dual-Hormone Hypothesis of Testosterone and Cortisol Interactions in Human Behavior, and more.

Bayesian Rationality - The probabilistic approach to human reasoning (Hardcover): Mike Oaksford, Nick Chater Bayesian Rationality - The probabilistic approach to human reasoning (Hardcover)
Mike Oaksford, Nick Chater
R5,632 R3,991 Discovery Miles 39 910 Save R1,641 (29%) Ships in 12 - 19 working days

Are people rational? This question was central to Greek thought; and has been at the heart of psychology and philosophy for millennia. This book provides a radical and controversial reappraisal of conventional wisdom in the psychology of reasoning, proposing that the Western conception of the mind as a logical system is flawed at the very outset. It argues that cognition should be understood in terms of probability theory, the calculus of uncertain reasoning, rather than in terms of logic, the calculus of certain reasoning.

Neuroconstructivism - I & II (Multiple copy pack, New): Denis Mareschal, Mark H. Johnson, Sylvain Sirois, Michael Spratling,... Neuroconstructivism - I & II (Multiple copy pack, New)
Denis Mareschal, Mark H. Johnson, Sylvain Sirois, Michael Spratling, Michael S. C. Thomas, …
R3,581 Discovery Miles 35 810 Ships in 12 - 19 working days

What are the processes, from conception to adulthood, that enable a single cell to grow into a sentient adult? The processes that occur along the way are so complex that any attempt to understand development necessitates a multi-disciplinary approach, integrating data from cognitive studies, computational work, and neuroimaging - an approach till now seldom taken in the study of child development. Neuroconstructivism is a major new 2 volume publication that seeks to redress this balance, presenting an integrative new framework for considering development. In the first volume, the authors review up-to-to date findings from neurobiology, brain imaging, child development, computer and robotic modelling to consider why children's thinking develops the way it does. They propose a new synthesis of development that is based on 5 key principles found to operate at many levels of descriptions. They use these principles to explain what causes a number of key developmental phenomena, including infants' interacting with objects, early social cognitive interactions, and the causes of dyslexia. The "neuroconstructivist" framework also shows how developmental disorders do not arise from selective damage to normal cognitive systems, but instead arise from developmental processes that operate under atypical constraints. How these principles work is illustrated in several case studies ranging from perceptual to social and reading development. Finally, the authors use neuroimaging, behavioural analyses, computational simulations and robotic models to provide a way of understanding the mechanisms and processes that cause development to occur. Computer and robotic models provide concrete tools for investigating the processes and mechanisms involved in learning and development. Volume 2 illustrates the principles of 'Neuroconstructivist' development, with contributions from 9 different labs across the world. Each of the contributions illustrates how models play a central role in understanding development. The models presented include standard connectionist neural network models as well as multi-agent models. Also included are robotic models emphasizing the need to take embodiment and brain-system interactions seriously. A model of Autism and one of Specific Language Impairment also illustrate how atypical development can be understood in terms of the typical processes of development but operating under restricted conditions. This volume complements Volume 1 by providing concrete examples of how the 'Neuroconstructivist' principles can be grounded within a diverse range of domains, thereby shaping the research agenda in those domains.

Multisensory Packaging - Designing New Product Experiences (Hardcover, 1st ed. 2019): Carlos Velasco, Charles Spence Multisensory Packaging - Designing New Product Experiences (Hardcover, 1st ed. 2019)
Carlos Velasco, Charles Spence
R4,591 Discovery Miles 45 910 Ships in 12 - 19 working days

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Advances in Motivation Science, Volume 6 (Hardcover): Andrew J. Elliot Advances in Motivation Science, Volume 6 (Hardcover)
Andrew J. Elliot
R3,688 Discovery Miles 36 880 Ships in 12 - 19 working days

Advances in Motivation Science, Volume Six, the latest release in Elsevier's serial on the topic of motivation science, presents articles on a variety of topics, including Motivation, Emotion, Cognition, and Communication: Definitions and Notes toward a Grand Theory, Motivation in the Service of Allostasis: The Role of anterior Mid Cingulate, Climatic Ignition of Motivation, My Journey to the Attribution Fields, Inspiration as optimal motivation: From ancient theory to contemporary science, The development of self-determination theory: The emergence of SDT's six mini theories and their validation, and more. The advent of the cognitive revolution in the 1960 and 70s eclipsed the emphasis on motivation to a large extent, but in the past two decades motivation has returned en force. Today, motivational analyses of affect, cognition and behavior are ubiquitous across psychological literatures and disciplines. This series brings together internationally recognized experts who focus on cutting-edge theoretical and empirical contributions in this important area of psychology.

Advances in Experimental Social Psychology, Volume 59 (Hardcover): James M. Olson Advances in Experimental Social Psychology, Volume 59 (Hardcover)
James M. Olson
R2,772 Discovery Miles 27 720 Ships in 12 - 19 working days

Advances in Experimental Social Psychology, Volume 59, the latest release in this highly cited series in the field, contains contributions of major empirical and theoretical interest that represent the best and brightest in new research, theory and practice in social psychology. This serial is part of the Social Sciences package on Science Direct, and is available online beginning with Volume 31. Topics in this updated release include Women and Men, Moms and Dads: Leveraging Social Role Change to Promote Gender Equality, The Dynamics of Belonging Regulation, and Inter-object and Inter-individual Differences in Attitude Content, amongst other interesting topics.

Environmental Psychology and Human Well-Being - Effects of Built and Natural Settings (Paperback): Ann Sloan Devlin Environmental Psychology and Human Well-Being - Effects of Built and Natural Settings (Paperback)
Ann Sloan Devlin
R2,783 Discovery Miles 27 830 Ships in 12 - 19 working days

Environmental Psychology and Human Well-Being: Effects of Built and Natural Settings provides a better understanding of the way in which mental and physical well-being is affected by physical environments, along with insights into how the design of these environments might be improved to support better health outcomes. The book reviews the history of the field, discusses theoretical constructs in guiding research and design, and provides an up-to-date survey of research findings. Core psychological constructs, such as personal space, territoriality, privacy, resilience, stress, and more are integrated into each environment covered.

The Unity of Consciousness - Binding, Integration, and Dissociation (Hardcover, New): Axel Cleeremans The Unity of Consciousness - Binding, Integration, and Dissociation (Hardcover, New)
Axel Cleeremans; Chris Frith
R2,839 R2,538 Discovery Miles 25 380 Save R301 (11%) Ships in 12 - 19 working days

Consciousness has many elements, from sensory experiences such as vision, audition, and bodily sensation, to nonsensory aspects such as volition, emotion, memory, and thought. The apparent unity of these elements is striking; all are presented to us as experiences of a single subject, and all seem to be contained within a unified field of experience. But this apparent unity raises many questions. How do diverse systems in the brain co-operate to produce a unified experience? Are there conditions under which this unity breaks down? Is conscious experience really unified at all?

In recent years, these questions have been addressed by researchers in many fields, including, neurophysiologists and computational modellers, neuropsychology, cognitive psychology, and philosophy. With chapters from some of the leading thinkers on consciousness, this is a thought-provoking book that attempts to answer some of the big questions.

Contributors include - Chris Frith, David Chalmers, Guilio Tononi, Anne Treisman, Andrew Young, Sydney Shoemaker, Glyn Humphreys, Rodney Cotterill, Zoltan Dienes, Susan Hurley, Randall O'Reilly, Andreas Engel, Pierre Perruchet, Catherine Tallon-Baudry, and Francisco Varela.

Individual Creativity in the Workplace (Paperback): Roni Reiter-Palmon, Victoria L. Kennel, James C Kaufman Individual Creativity in the Workplace (Paperback)
Roni Reiter-Palmon, Victoria L. Kennel, James C Kaufman
R1,566 R1,462 Discovery Miles 14 620 Save R104 (7%) Ships in 12 - 19 working days

Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a variety of organizational settings. Individual Creativity in the Workplace identifies those factors, including what motivational and cognitive factors influence individual creativity, as well as the contextual factors that impact creativity such as teams and leadership.The book takes research findings out of the lab and provides examples of these findings put to use in real world organizations.

Advances in Experimental Social Psychology, Volume 58 (Hardcover): James M. Olson Advances in Experimental Social Psychology, Volume 58 (Hardcover)
James M. Olson
R2,789 Discovery Miles 27 890 Ships in 12 - 19 working days

Advances in Experimental Social Psychology, Volume 58, the latest release in this highly cited series in the field, contains contributions of major empirical and theoretical interest that represent the best and brightest in new research, theory and practice in social psychology. This serial is part of the Social Sciences package on ScienceDirect, and is available online beginning with Volume 32. Updated sections in this release include chapters that cover Intergroup Emotions: Twenty Years of Theory and Research, The Dynamics of Belonging Regulation, an Evolutionary Theory of Loneliness, Attentional Processes in Social Perception, and the Assessment and Locomotion Conjunction.

The Mystery of The Moon Illusion - Exploring Size Perception (Hardcover): Helen Ross, Cornelis Plug The Mystery of The Moon Illusion - Exploring Size Perception (Hardcover)
Helen Ross, Cornelis Plug
R5,057 R4,510 Discovery Miles 45 100 Save R547 (11%) Ships in 12 - 19 working days

For thousands of years, one scientific puzzle has fascinated and perplexed the greatest philosophers, mathematicians, physicists, and psychologists - why do the moon and sun appear so much larger on the horizon than when high up in the sky? Now, two leading psychologists have provided a compelling account of this fascinating illusion. Taking us through the history, the characters involved, the attempts made to explain the illusion, through to modern day studies of visual perception, the book is the most comprehensive account of this puzzle so far. This is a work which will remain, for some time to come, the definitive book on a mystery that has fascinated and tested the greatest minds throughout the ages. Accessibly written, it will appeal to readers of popular science, along with those within the disciplines of psychology, mathematics, astronomy, and philosophy, from undergraduate upwards.

A Book of Dreams - The Book That Inspired Kate Bush's Hit Song 'Cloudbusting' (Paperback): Peter Reich A Book of Dreams - The Book That Inspired Kate Bush's Hit Song 'Cloudbusting' (Paperback)
Peter Reich
R387 R317 Discovery Miles 3 170 Save R70 (18%) Ships in 12 - 19 working days

This famous book, the inspiration behind Kate Bush's 1985 hit song 'Cloudbusting', is the extraordinary account of life as friend, confidant and child of the brilliant but persecuted psychoanalyst Wilhelm Reich. Peter, his son, shared with his father the revolutionary concept of a world where dream and reality are virtually indistinguishable, and the sense of mission which set him and his followers apart from the rest of the human race. Here, Peter Reich writes vividly and movingly of the mysterious experiences he shared with his father: of flying saucers; the 'cloudbuster' rain-makers and the FDA narks; and of the final tragic realization of his father's death, which woke him up to the necessity of living out his life in an alien world. Already regarded as a modern classic, A Book of Dreams is not only a beautifully written narrative of a remarkable friendship and collaboration, but a loving son's heartfelt tribute to a loving father.

Foundations of Art Therapy - Theory and Applications (Paperback): Meera Rastogi, Rachel P. Feldwisch, Michelle Pate, Joseph... Foundations of Art Therapy - Theory and Applications (Paperback)
Meera Rastogi, Rachel P. Feldwisch, Michelle Pate, Joseph Scarce
R3,489 R3,168 Discovery Miles 31 680 Save R321 (9%) Ships in 12 - 19 working days

Foundations of Art Therapy: Theory and Applications is an essential and comprehensive introduction to the field of art therapy that blends relevant psychological and neuroscience research, theories, and concepts and infuses cultural diversity throughout each chapter. The text includes full color photos, informative charts, and case examples and is divided into four parts beginning with the basics of art therapy knowledge and concluding with professional practices in art therapy. The fundamentals of art therapy section includes coverage of art therapy founders, art materials, multicultural perspectives, intersections with neuroscience, and research methods. An overview and in-depth explorations of different theoretical approaches to the practice of art therapy are covered in the second part of the book. A bio-psycho-social approach integrates current research on art therapy with specific populations (children, mental health, older adults, and trauma). The book concludes with art therapy professional practices in group concepts, community-based art therapy, and developing a career in the field. Each chapter contains chapter objectives, practical applications, ethical considerations, reflection questions, experiential exercises, and a list of terms. The unique, practical, and interdisciplinary approach of this text provides a solid base for understanding the field of art therapy and is well suited for use in undergraduate art therapy courses. This book will appeal to those who want an introduction to the field's theories, research, and practice and those seeking a comprehensive understanding on the foundations of art therapy.

The Talk Therapy Revolution - Neuroscience, Phenomenology, and Mental Health (Hardcover): Peter D. Ladd The Talk Therapy Revolution - Neuroscience, Phenomenology, and Mental Health (Hardcover)
Peter D. Ladd
R2,403 Discovery Miles 24 030 Ships in 12 - 19 working days

The Talk Therapy Revolution: Neuroscience, Phenomenology and Mental Health, uses phenomenology and neuroscience to describe experiential counseling themes such as intuition, attunement, emotional regulation, insight, empathy, momentum and others. Peter Ladd explores these experiential counseling practices in direct comparison with a medical model of talk therapy and examines the pros and cons of both models. Ladd presents an orderly and efficient integration of these two models that accounts for the reciprocal relationship between human experience and neuroscience in which interpersonal relationships have a direct impact on the brain and the brain has a direct impact on human experience.

Advances in Motivation Science, Volume 3 (Hardcover): Andrew J. Elliot Advances in Motivation Science, Volume 3 (Hardcover)
Andrew J. Elliot
R3,279 Discovery Miles 32 790 Ships in 12 - 19 working days

Advances in Motivation Science, Elsevier's brand new serial on the topic of motivation science, is a timely serial on an area of study that has not only been a mainstay of the science of psychology, but also a major influence in early dynamic and Gestalt models of the mind and fundamental to behaviorist theories of learning and action. The advent of the cognitive revolution in the 1960 and 70s eclipsed the emphasis on motivation to a large extent, but in the past two decades motivation has returned en force. Today, motivational analyses of affect, cognition, and behavior are ubiquitous across psychological literatures and disciplines. In essence, motivation is not just a "hot topic" on the contemporary scene, but is firmly entrenched as a foundational issue in scientific psychology. This volume brings together internationally recognized experts focusing on cutting-edge theoretical and empirical contributions in this important area of psychology.

The Road to Actualized Democracy - A Psychological Exploration (Hardcover): Brady Wagoner, Ignacio Bresco de Luna, Vlad Glaveanu The Road to Actualized Democracy - A Psychological Exploration (Hardcover)
Brady Wagoner, Ignacio Bresco de Luna, Vlad Glaveanu
R3,032 Discovery Miles 30 320 Ships in 10 - 15 working days

"Democracy is the worst form of government, except for all the others" once remarked Winston Churchill. In this day and age this quotation resonates more than ever. This book explores democracy from the perspective of social and cultural psychology, highlighting the importance of the everyday basis of democratic practices. This approach takes us beyond the simple understanding of democracy in its institutional guise of free elections and public accountability, and towards a focus on group dynamics and personal characteristics of the democratic citizen, including their mentalities, habits and ways of relating to others. The book features discussions of the two-way street between democracy and dictatorship; conflicts within protests, ideology and public debate; and the psychological profile of a democratic citizen and its critique. While acknowledging the limitations of today's democratic systems, this volume aims to re-invigorate democracy by bringing psychology to the table of current debates on social change and citizenship.

Advances in Experimental Social Psychology, Volume 52 (Hardcover): Mark P. Zanna Advances in Experimental Social Psychology, Volume 52 (Hardcover)
Mark P. Zanna
R2,767 Discovery Miles 27 670 Ships in 12 - 19 working days

Advances in Experimental Social Psychology continues to be one of the most sought after and most often cited series in this field. Containing contributions of major empirical and theoretical interest, this series represents the best and the brightest in new research, theory, and practice in social psychology. This serial is part of the Social Sciences package on ScienceDirect. Visit info.sciencedirect.com for more information. Advances in Experimental Social Psychology is available online on ScienceDirect - full-text online of volume 32 onward. Elsevier book series on ScienceDirect gives multiple users throughout an institution simultaneous online access to an important complement to primary research. Digital delivery ensures users reliable, 24-hour access to the latest peer-reviewed content. The Elsevier book series are compiled and written by the most highly regarded authors in their fields and are selected from across the globe using Elsevier's extensive researcher network. For more information about the Elsevier Book Series on ScienceDirect Program, please visit store.elsevier.com.

Shakespeare and the Experimental Psychologist (Hardcover): Fathali M. Moghaddam Shakespeare and the Experimental Psychologist (Hardcover)
Fathali M. Moghaddam
R2,963 Discovery Miles 29 630 Ships in 12 - 19 working days

Gain a better understanding of human behavior by exploring thought experiments in Shakespearean plays and the historical roots of experimental psychology within early modern literature. This book combines scientific psychology with English literature to discuss thought experiments in selected Shakespeare plays and examine the central role of thought experiments in the natural sciences. Thought experiments are essential for progress in scientific research. Indeed, Albert Einstein and a number of other leading scientists relied almost exclusively on thought experiments. Thought experiments also play a pivotal role in English literature, particularly in Shakespeare plays. By focussing on thought experiments and experimental psychology's place within early modern English literature, the volume establishes a more wholistic approach to understanding human behavior.

How to Stop Overthinking - 8 Proven, Practical Techniques to End Anxiety, Stop Negative Thinking, Overcome Worrying and Live a... How to Stop Overthinking - 8 Proven, Practical Techniques to End Anxiety, Stop Negative Thinking, Overcome Worrying and Live a Healthier, Happier Life (Hardcover)
Charles P Carlton
R692 R619 Discovery Miles 6 190 Save R73 (11%) Ships in 10 - 15 working days
Back to Basics - Ethics for Behavior Analysts (Paperback): Amanda N. Kelly, Emily Shraga, Lara Bollinger Back to Basics - Ethics for Behavior Analysts (Paperback)
Amanda N. Kelly, Emily Shraga, Lara Bollinger
R1,985 R1,813 Discovery Miles 18 130 Save R172 (9%) Ships in 12 - 19 working days

Ethics for Behavior Analysts: Ethics for Analysts guides readers on how to prevent conflicts, develop comfort where there is discomfort, and effectively (and ethically) advocate and disseminate information. The book includes both student and instructor resources, along with ten videos, making it the number one resource for behavioral analysts. In day-to-day practice, behavioral analysts face complex challenges that require both an accurate interpretation of the guidelines and a fair amount of independent judgment. This book provides a guide on how to navigate potentially unethical situations using real-life scenarios.

Wundt, Avenarius, and Scientific Psychology - A Debate at the Turn of the Twentieth Century (Hardcover, 1st ed. 2019): Chiara... Wundt, Avenarius, and Scientific Psychology - A Debate at the Turn of the Twentieth Century (Hardcover, 1st ed. 2019)
Chiara Russo Krauss
R2,382 Discovery Miles 23 820 Ships in 10 - 15 working days

This book reconstructs the rise and fall of Wilhelm Wundt's fortunes, focusing for the first time on the role of Richard Avenarius as catalyst for the so-called "positivist repudiation of Wundt." Krauss specifically looks at the progressive disavowal of Wundtian ideas in the world of scientific psychology, and especially by his former pupils. This book provides important historical context and a critical discussion of the current state of research, in addition to a detailed consideration of Wundt's and Avenarius' systems of thought, as well as on their personal relationship. The author outlines the reception of Avenarius' conceptions among Wundt's pupils, such as Kulpe, Munsterberg and Titchener, and among other psychologists of the time, such as Ward, James and Ebbinghaus. Finally, this book presents Wundt's two-fold attempt to respond to the new trend through a criticism of the "materialistic" psychology, and a reformulation of his own ideas.

The Neurobiology of the Prefrontal Cortex - Anatomy, Evolution, and the Origin of Insight (Hardcover): Richard E. Passingham,... The Neurobiology of the Prefrontal Cortex - Anatomy, Evolution, and the Origin of Insight (Hardcover)
Richard E. Passingham, Steven P. Wise
R3,394 Discovery Miles 33 940 Ships in 12 - 19 working days

The prefrontal cortex makes up almost a third of the human brain, and it expanded dramatically during primate evolution.
The Neurobiology of the Prefrontal Cortex presents a new theory about its fundamental function. In this important new book, the authors argue that primate-specific parts of the prefrontal cortex evolved to reduce errors in foraging choices, so that our ancestors could overcome periodic food shortages. This evolutionary development laid the foundation for working out problems in our imagination, which resulted in the origin of insights that allow humans to avoid errors entirely, at least at times.
In the book, the authors detail which parts of the prefrontal cortex evolved exclusively in primates, how its connections explain why the prefrontal cortex alone can perform its function, and why other parts of the brain cannot do what the prefrontal cortex does. Based on an analysis of its evolutionary history, the book uses evidence from lesion, imaging, and cell-recording experiments to argue that the primate prefrontal cortex generates goals from a current behavioural context and that it can do so on the basis of single events. As a result, the prefrontal cortex uses the attentive control of behaviour to augment an older general-purpose learning system, one that evolved very early in the history of animals. This older system learns slowly and cumulatively over many experiences based on reinforcement. The authors argue that a new learning system evolved in primates at a particular time and place in their history, that it did so to decrease the errors inherent in the older learning system, and that severe volatility of food resources provided the driving force for these developments.
Written by two leading brain scientists, the Neurobiology of the Prefrontal Cortex is an important contribution to our understanding of the evolution and functioning of the human brain.

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