In this essential book on gluten, Dr. Peter H. R. Green, internationally renowned expert on celiac disease and director of the Celiac Disease Center at Columbia University, and acclaimed medical writer Rory Jones reveal the real scientific story behind the current gluten-free craze, identifying what is true and what is just pseudoscience. In recent years, gluten has become a villain, getting blamed for anything and everything from heart disease and dementia to neuralgia and fatigue. Droves of people are adopting a gluten-free lifestyle, believing it's healthier or that it will help them lose weight and increase their energy. The diet, a regimen once followed only by those diagnosed with celiac disease (a serious autoimmune disorder caused by gluten), has become a cure-all, "prescribed" not only by gastroenterologists but also by dietitians, nutritionists, naturopaths, trainers, psychiatrists, and neurologists, as well as by celebrities and media personalities. Yet as Gluten Exposed reveals, there is little scientific evidence to justify this trend. The latest medical findings have shown that the majority of the information available about the effects of gluten on the body is only partly correct, or almost wholly incorrect. Green and Jones, authors of Celiac Disease: A Hidden Epidemic, cut through the misinformation, false claims, and widespread confusion over gluten. They examine the connections between the gut, brain, and what you ingest (not just gluten, but other food and drugs) to reveal what's really going on in your body and your brain. They also bring to light the potential dangers of going gluten-free. While the diet is a lifesaver for those with celiac disease, for others it may injure health, rob the body of essential nutrients, and mask real problems. In fact, one of the biggest risks of going on a gluten-free diet without properly testing for what is causing your symptoms is postponing or missing a potentially serious diagnosis. Gluten Exposed provides an in-depth examination of every symptom and condition associated with gluten, how gluten works in the body, what a gluten-free diet cures-and what it doesn't-and which drugs, supplements, and foods can cause problems often blamed on gluten alone. It offers clear, welcome guidance and a practical road map that can help anyone achieve a healthier, symptom-free life.

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.

Dr. Hyman's revolutionary weight-loss programme, based on the #1 New York Times bestseller The Blood Sugar Solution, supercharged for immediate results. The key to losing weight and keeping it off is maintaining low insulin levels. Based on Dr. Hyman's groundbreaking Blood Sugar Solution program, The Blood Sugar Solution 10-Day Detox Diet presents strategies for reducing insulin levels and producing fast and sustained weight loss. You can lose up to 10lbs in 10 days! In The Blood Sugar Solution 10-Day Detox Diet Dr. Hyman explains how to: * activate your natural ability to burn fat - especially stubborn belly fat * reduce inflammation * reprogramme your metabolism * shut off your fat-storing genes * de-bug your digestive system * create effortless appetite control * and soothe the stress to shed the pounds. With convenient and practical tools such as meal plans, recipes, and shopping lists, as well as step-by-step, easy-to-follow advice on green living, supplements, medication, exercise, and more, The Blood Sugar Solution 10-Day Detox Diet is the fastest way to lose weight, prevent disease, and feel your best.

Who knew that eating like a caveman could be so delicious? Achieving the best health of your life doesn't mean giving up your favorite dessert. The Paleo diet just got a little bit easier with the help of Paleo Cookies: Gluten-Free Paleo Cookie Recipes for a Paleo Diet. Enjoy 38 delicious Paleo-friendly versions of your favorite cookies. Includes recipes for Paleo Chocolate Chip Cookies, Paleo Gingergread Cookies, Paleo "Sugar" Cookies, Paleo Meringue Cookies and Paleo Coconut Cookies. Provides an extensive list of alternative ingredients and resources for healthy baking Paleo. John Chatham, best-selling author of The Paleo Diet Solution, The Paleo Cookbook, and Paleo Bread provides helpful tips for successfully living and baking Paleo. Offering ingredient alternatives for baking Paleo, from almond flour to coconut oil, Paleo Cookies: Gluten-Free Paleo Cookie Recipes for a Paleo Diet is a concise guide to embracing the Paleo lifestyle and gluten-free cookies. Lose weight; decrease your odds of diabetes, hypertension, heart disease, cancer, and osteoporosis; and enjoy a delicious diet. Paleo Cookies offers readers a tasty and healthful path to living a gluten-free, wheat-free Paleo diet.

Instead of buying mass-produced, often unhealthy food products, why not make your own? From crisp sesame crackers to Greek yogurt to tapenade, let the more than 80 simple and delicious recipes in Better Made at Home stock your pantry with staples that are better tasting and better for you.In Better Made at Home, French cookbook author Esterelle Payany shows us how to make delicious food we can feel good about eating. She takes more than 80 packaged foods normally found in delis or gourmet food shops from chips to chocolate pudding and replaces them with recipes for healthier, better-tasting alternatives that can be made quickly and easily right in our own kitchens. For breakfast, make your own muesli or crostinis with homemade strawberry jam. For lunch, try your hand at grinding meat for hotdogs topped with homemade ketchup or batter up some homemade, crispy fish nuggets for dinner. Recipes for treats include candies (lollipops, marshmallows, and caramels), snacks (barbecue popcorn, tortilla chips, and pretzel sticks), and desserts (buttery shortbread and chocolate sandwich cookies).Beautiful photography combined with vintage illustrations make for a book that is both timely and timeless.

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Are You Ready To Be Transformed?
Fully updated, featured re-release Includes new information, personal stories, and delicious recipes.
Beauty is not about hard work after all -- if you have the right tools. This revolutionary guide peels away the layers of conventional body and beauty wisdom to uncover the crucial missing information needed for real transformation. nationally renowned beauty and holistic health expert kat James reveals the life-altering secrets she discovered after more than a decade of self-destructive living, and an eating disorder that almost took her life.
Based on breaking science and her own remarkable metamorphosis, "The Truth About Beauty" represents the most comprehensively researched, inside-out beauty guide to date. In this book you will discover the real power tools for dramatic, healthy self-transformation without drugs, surgery, harsh regimens, or deprivation.
In this fully updated and expanded fifth-anniversary edition, you will find more than one hundred new pages of information and hard-to-find resources, including book-wide chart updates, incredible new success stories, and -- by demand -- Kat's Six-Day Jumpstart menu and Recipe Collection from her acclaimed Total Transformation(R) programs
Transform yourself by upgrading selfsabotaging choices into "pro-beauty" choices.
Shut off weight gain, inflammation, and food addiction by correcting your chemistry (not by counting calories).
Get back your "virgin skin" by getting off the merry-go-round of problemcausing product regimens and taking a smarter, inside-out approach to chronic issues.
Discover the most exciting, proven natural antiaging nutrients and strategies.
Access a powerful arsenal of standout foods, supplements, and cosmeceuticals that "Marie Claire" calls "worth their weight in gold."

What's Jorge's get-slim secret? Just 8 minutes of his unique strength-training moves done in the privacy of your home. A few minutes each morning is all you need to lose up to 2 pounds a week. Add the cutting-edge eating program that teaches you how to eat the right fats to satiate your hunger and cut your calories, plus a daily dose of motivational support from Jorge, and weight loss has never been easier!

Jorge's fat-burning program includes:

• Two super-quick moves a day
• A delicious eating plan where you don't count calories and you must eat fat
• Daily pep "talks" to help you hit the ground running
• Access to Jorge's online community that will help keep you encouraged and connected
• Plus, you'll find Jorge's brand-new "On-the-Go" Weight-Loss Travel Cards inside.

So get ready to look slimmer, sexier, stronger in just 8 minutes!

Probiotics for Human Nutrition in Health and Disease provides a comprehensive resource of information on traditional and emerging health concepts and the development and application evolution of probiotics and their role in prevention and treatment of human metabolic disorders and illnesses. Key issues related to the general aspects of probiotics, probiotics in human nutrition, and probiotics in human health promotion and disease treatment are described and discussed. Sections discuss general features of probiotics, such as relationships with prebiotics, probiotics in human nutrition, including pregnancy, lactation, in children, and in the elderly, and the role of probiotics in human health and disease treatment. This book provides the most significant knowledge, mechanistic bases, uses, clinical perceptions, case studies and perspectives about probiotics for humans, considering possibilities and limitations in light of the appropriate available reference materials. Written by highly qualified researchers and edited by a team of experts, each chapter summarizes the latest available information on probiotics in human health and critically interprets the most significant evidence by applying the author's own practical experience from investigations with probiotics.

Bestselling author of the Wheat Belly franchise brings his next big, game changing idea - the human microbiome and the silent epidemic of SIBO - to the mainstream.

Dr Davis has connected the dots between ''gut health'' and many common, modern ailments and complaints. 1 in 3 people have SIBO (small intestinal bacterial overgrowth), which causes a long list of health issues and illnesses; it is a silent and profound epidemic created by the absence of microbial species that our ancestors had even 50-100 years ago, which have been erased by the industrialisation of food and medicine.

Super Gut shares a four-week plan to reprogram your microbiome based on research and techniques that not only gets to the root of many diseases but improves levels of oxytocin (the bonding/happy hormone), brain health and promotes anti-aging and weight loss. Dr Davis provides not just the science and case studies but also more than 40 recipes and solutions. In Super Gut, he ensures readers understand the science, diagnose their gut issues, eradicate them and maintain their long-term health.

Low Carb is Lekker Three continues the journey begun by Inè Reynierse in 2015, when her awardwinning cookbook, Low Carb is Lekker, took the country by storm.

Building on the demand for carb-conscious, sugar-free and grain-free meals, Inè’s recipes put the emphasis on nutritionally upgraded, healthy eating. Her dishes don’t require speciality ingredients or expensive food substitutes.

Living in a small Boland town, she has learnt to be creative with what she has to hand: good quality meat and dairy, and the freshest vegetables and herbs. Her dressings, dips, sauces and gluten-free flour mixes form the basis of a superb selection of recipes that will take you from breakfast to dinner and from weekday family meals to weekend entertaining.

With her focus on improving general health and wellbeing, Inè’s recipes will appeal to anyone who wants to put good food on the table every day of the week.

Sugar is an addictive substance, just like caffeine, nicotine, or alcohol. Eating too much sugar can have serious, long-term consequences for your health and your appearance. The Sugar Detox for Beginners will give you the tools you need to seize control of your sugar intake. A sugar detox diet is the most effective way to remove sugar from your system and break the dangerous cycle of unhealthy sugar cravings. With The Sugar Detox Diet, you will get over 75 delicious sugar detox recipes to help you feel more energetic and clear-headed than ever before. Sugar Detox for Beginners will help you start an effective sugar detox today, with: 77 delicious and nutritious recipes for an easy sugar detox, including Almond Pancakes, Lemony Hummus, Tuna Salad, and Salmon Teriyaki A complete 21-day sugar detox plan when you want to gradually remove sugar from your diet 3-day sugar detox plan for when you want to get rid of sugar quickly The science behind sugar addiction 10 tips to beat sugar cravings Sugar Detox for Beginners will help you reduce your sugar intake without depriving you of the delicious, feel-good foods that you love.

Fresh, delicious vegetables should be a staple of any diet, but if you've decided that you'd like to take your Meatless Mondays to a whole new level, then it might be time to ditch the processed foods and meats and try out a vegetarian diet. Eating vegetarian doesn't have to be complicated! In fact, it can be downright scrumptious and satisfying. The Easy Vegetarian Kitchen helps you to create simple meals that will help you live a happier and healthier life. Erin Alderson, the popular voice behind the whole foods, vegetarian blog Naturally Ella, shows you how to easily eat plant-based vegetarian meals every day. With 50 core recipes for everything from entrees to appetizers and desserts, The Easy Vegetarian Kitchen guides you through staple recipes such as salads, sandwiches, stir-frys, and stews and easily adapt them to seasonal or oh-hand ingredients. Enjoy spring's fresh asparagus in a delicious frittata and change it up for winter with Curried Butternut Squash and Feta. Core recipes allow readers to build an essential pantry list so eating vegetarian is always easy. And if you feel like going vegan, each recipe can be easily adapted with flavorful substitutions. Start filling your kitchen, and your belly, with healthy, plant-based ingredients and start eating your way to a happier meat-free life.