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Books > Promotion > For Dummies
Study the science of all of us Anthropology is the organized study of what makes humans human. It takes an objective step back to view homo sapiens as a species and ask questions like: Given our common characteristics, why aren't all of us exactly the same? Why do people across the world have variable skin and hair color and so many inventive ways to say hello? And how can knowing the reasons behind our differences--as well as our similarities--teach us useful lessons for the future? The updated edition of Anthropology For Dummies gives you a panoramic view of the fascinating fieldwork and theory that seeks to answer these questions--and helps you view the human world through impartial, anthropological eyes. Keeping the jargon to a minimum, Anthropology For Dummies explores the four main subdivisions of the discipline, from the adventurous Indiana Jones territory of archaeology and the hands-on biological insights provided by our physical nature to the studious book-cracking brainwork of cultural and linguistic investigation. Along the way, you'll journey deep into our prehistory where we begin to differentiate ourselves from our primate relatives--and then fast forward into the possibilities of centuries yet to come. Explore the history of anthropology and apply its methods Get a deep, scientific take on contemporary debates such as identity Excavate the human past through new fossil discoveries Peer into humanity's future in space Whether you're studying anthropology for school or just want to know more about what makes us humans who we are, this is the perfect introduction to humanity's past and present--and a clue to what we need to build a better future.
Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. The book covers all the crucial topics required to understand the fundamentals of the industry, including: Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on "unicorn" IPOs, including Uber, Lyft, and Airbnb.
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Finden Sie heraus, wie Sie und andere ticken! Psychology for Dummies nimmt den Leser mit auf eine uberaus packende Reise in eine erstaunliche Wissenschaft, die erklart, warum wir so handeln, wie wir handeln. Wie lassen sich Beziehungen verbessern oder fundiertere Entscheidungen treffen? Wie lasst sich die eigene berufliche Karriere befoerdern? Wie vermeidet man Stress und psychische Erkrankungen? Antworten auf diese Fragen, gerade in schwierigen Zeiten, gibt dieses Praktikerbuch. Der klinische Psychologe und Dozent Adam Cash fuhrt den Leser anhand von praktischen Beispielen tief in den menschlichen Geist, verstandlich und ohne Fachjargon: von den anatomischen Grundlagen der Hard- und Software uber die "Wetware" und die Mysterien unseres Bewusstseins bis hin zu den dunklen Seiten abnormalen Verhaltens. Adam Cash gibt auch einen fundierten Einblick in unsere Wunsche und Bedurfnisse und in unterschiedliche psychologische Ansatze. Der Leser erhalt daruber hinaus eine Handreichung, wie das Konzept der positiven Psychologie zu einem guten und erfullten Leben beitragen kann. - Gibt Einblicke in Identitat und das Ich. - Zeigt den Umgang mit Stress und Krankheit. - Gibt Handreichungen, um psychisch gesund zu bleiben. - Erlautert, wie man bewusste Entscheidungen trifft und wann man professionelle Hilfe suchen sollte. Psychology for Dummies ist der Ratgeber fur ein erforschtes Leben und wie das Leben noch lebenswerter wird, ob fur Einsteiger in die Welt des Unbewussten oder fur Anhanger von Freud und der Pharmakologie.
Want to become the coolest possible version of yourself? Time to jump into learning the blues guitar. Even if you don't read music, Blues Guitar For Dummies lets you pick up the fundamentals and start jamming like your favorite blues artists. Blues Guitar for Dummies covers the key aspects of blues guitar, showing you how to play scales, chords, progressions, riffs, solos, and more. This hands-on guide is packed with musical examples, chords charts, and photos that let you explore the genre and play the songs of all the great blues musicians. This accessible how-to book will give you the skills you need to: Choose the right guitar, equipment, and strings Hold, tune, and get situated with your guitar Play barre chords and strum to the rhythm Recognize the structure of a blues song Tackle musical riffs Master melodies and solos Make your guitar sing, cry, and wail Jam to any type of blues Additionally, the book comes with a website that shares audio samples of all the examples covered in the lessons. Go online to practice your riffs and chords and develop your style as a blues musician. Order your copy of Blues Guitar For Dummies today and get ready to start shredding! P.S. If you think this book seems familiar, you're probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Blues Guitar For Dummies (9780470049204). The book you see here shouldn't be considered a new or updated product. But if you're in the mood to learn something new, check out some of our other books. We're always writing about new topics!
Conquer the world of Android app development Android has taken over the mobile and TV markets and become unstoppable! Android offers a vast stage for developers to serve millions--and rake in the profits--with diverse and wide-ranging app ideas. Whether you're a raw recruit or a veteran programmer, you can get in on the action and become a master of the Android programming universe with the new edition of Android Application Development For Dummies All-in-One. In addition to receiving guidance on mobile and TV development, you'll find overviews of native code, watch, car, Android wear, and other device development. This friendly, easy-to-follow book kicks off by offering a fundamental understanding of Android's major technical ideas, including functional programming techniques. It moves on to show you how to work effectively in Studio, program cool new features, and test your app to make sure it's ready to release to a waiting world. You'll also have an opportunity to brush up on your Kotlin and develop your marketing savvy. There are millions of potential customers out there, and you want to stand out from the crowd! Understand new features and enhancements Get development best-practices Know your Android hardware Access online materials With a market share like Android's, the stakes couldn't be higher. Android Application Development For Dummies All-in-One levels the field and gives you the tools you need to take on the world.
Practical how-to advice for keeping chickens "For me, raising chickens, for eggs and meat, has been one of the most enjoyable aspects of our family farm. I am a great admirer of "chicken whisperer" Pammy Riggs, and with her two co-authors she has produced an admirably thorough guide to enjoying the pleasures and avoiding the pitfalls of keeping chickens. Get the book, and take the feathery plunge!" - Hugh Fearnley-Whittingstall Keeping Chickens For Dummies provides you with an introduction to all aspects of keeping chickens, from constructing a hutch to the correct feeding regime. It offers expert advice straight from the River Cottage Chicken Whisperer', so whether you're looking to raise chickens for eggs, meat, or just the entertainment value and fun - Keeping Chickens For Dummies is the perfect place to start. Keeping Chickens For Dummies: * Shows you how to keep chickens in different conditions * Offers guidance on choosing and purchasing chickens * Gives great step-by-step advice on constructing the right housing * Provides expert advice on how to feed and care for your chickens
Calculus For Dummies, 2nd Edition (9781119293491) was previously published as Calculus For Dummies, 2nd Edition (9781118791295). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Slay the calculus monster with this user-friendly guide Calculus For Dummies, 2nd Edition makes calculus manageable even if you're one of the many students who sweat at the thought of it. By breaking down differentiation and integration into digestible concepts, this guide helps you build a stronger foundation with a solid understanding of the big ideas at work. This user-friendly math book leads you step-by-step through each concept, operation, and solution, explaining the "how" and "why" in plain English instead of math-speak. Through relevant instruction and practical examples, you'll soon learn that real-life calculus isn't nearly the monster it's made out to be. Calculus is a required course for many college majors, and for students without a strong math foundation, it can be a real barrier to graduation. Breaking that barrier down means recognizing calculus for what it is simply a tool for studying the ways in which variables interact. It's the logical extension of the algebra, geometry, and trigonometry you've already taken, and Calculus For Dummies, 2nd Edition proves that if you can master those classes, you can tackle calculus and win. * Includes foundations in algebra, trigonometry, and pre-calculus concepts * Explores sequences, series, and graphing common functions * Instructs you how to approximate area with integration * Features things to remember, things to forget, and things you can't get away with Stop fearing calculus, and learn to embrace the challenge. With this comprehensive study guide, you'll gain the skills and confidence that make all the difference. Calculus For Dummies, 2nd Edition provides a roadmap for success, and the backup you need to get there.
Get your head--and your business--into the Cloud Cloud computing is no longer just a clever new toy in the world of IT infrastructure. Despite the nebulous name, it's become a real and important part of our information architecture--and tech professionals who ignore it or try to skim their way through risk falling behind rapidly. The new edition of Cloud Computing For Dummies gets you up to speed fast, clarifying your Cloud options, showing you where can save you time and money, giving you ways to frame your decisions, and helping you avoid weeks of research. In a friendly, easy-to-follow style, Cloud Computing For Dummies, 2nd Edition demystifies the Cloud's virtual landscape, breaking up a complex and multi-layered topic into simple explanations that will make the various benefits clear and ultimately guide you toward making the most appropriate choices for your organization. Know the business case for the Cloud Understand hybrid and multi-cloud options Develop your Cloud strategy Get tips on best practices The Cloud is everywhere, and it can deliver amazing benefits to our lives and businesses. Get a much clearer vision of exactly how with Cloud Computing For Dummies--and you'll begin to see that the sky really is the limit!
Master the basics of a lyrical and useful language. Even though most people don’t use Latin anymore, it used to be spoken by millions of people from across the ancient world. It later morphed into new languages we still use today! In Latin For Dummies, you’ll take a tour through the language of ancient Rome. Beginning with Latin you may already know, like “carpe diem” and “quid pro quo,” the book walks you through essential Latin grammar and everyday Latin phrases. It also explores how Latin shaped and molded modern languages, including English. In this book, you’ll find:
Latin For Dummies proves that learning Latin, while challenging, can be fun and exciting too! It’s perfect for first timers interested in the ancient language and anyone who wants to learn more about ancient Roman history and culture.
Improve balance, flexibility, and overall well-being Yoga is a terrific way to stay fit and improve mental clarity, balance, agility, and flexibility. Written by the founding president of the International Association of Yoga Therapists, this book takes the guesswork out of starting or continuing yoga at 50 and beyond. You'll learn how to adapt stances and breathing to your changing body to reap the benefits of this ancient practice and use it to calm your mind and body--one pose at a time. Discover step-by-step instructions for more than 45 poses Relieve stress Leverage your breathing Target weak spots, avoid injury, and deal with pain and chronic conditions Discover yoga apps and videos
Every critical welding technique and process distilled into a one-stop, accessible resource Safe and effective welding might seem like a pipe dream if you're just getting started. But with a little help from Welding For Dummies you'll be a "golden arm" in no time. This guide will give you techniques you need to get a handle on material evaluation, clean-up, and every step in between. You'll find practical advice on every popular kind of welding, including stick, tig, mig, fluxcore, and even oxyfuel cutting. You'll also get tips on the ideal welding techniques to choose for specific projects. The book shows you how to: Find the required training for welding certifications Use brand-new welding technologies, including laser techniques Practice critical welding techniques you can use in your own hobby shop while staying safe Whether you're looking for some help to further your do-it-yourself projects at home or you're just getting started with a traditional welding educational program and you need a useful supplementary resource, Welding For Dummies is an irreplaceable reference that helps make a challenging trade accessible to everyone.
Make the most of your investment portfolio with a mix of assets from stocks to real estate to cryptocurrency There's nothing more satisfying than seeing the balance of a financial account grow month over month. But before that can happen, you need to know the best places to invest your money. Who can you trust for solid, reliable investing advice? Investing All-in-One For Dummies offers sound guidance for investors at every level. Whether you're stumped by stocks, baffled by bonds, mystified about mutual funds, or curious about cryptocurrency, this book gives you a solid foundation in those investing concepts and many others. After reading the expert advice and considering your risk tolerance and timeline, you can confidently choose the best investments for your financial goals. Containing advice from 10 different Dummies investing guides, Investing All-in-One For Dummies shows you how to: Set short- and long-term investing goals, invest to minimize your tax hit, and develop an investing strategy using a mix of investment vehicles Decide when to buy, hold, or sell an investment Choose the right mix of stocks, bonds, and mutual funds to create a diversified portfolio Identify real estate investment opportunities and find the capital to make purchases Execute trades through an online broker instead of using a traditional investment firm Evaluate modern investing trends like cryptocurrency and environmental, social, and governance (ESG) investing For anyone who wants to dip their toes into the markets or who tends to leave their investment decisions in the hands of someone else, Investing All-in-One For Dummies is the must-read resource when you're ready to make informed decisions and pick solid investments for your financial future.
The fast and easy way to pass the Nursing Calculations test Is the maths behind the medicine making you maudlin over taking your Nursing Calculations test? You've come to the right place! Written by a nurse with countless hours of experience and who trains other nurses every day this plain-English, no-nonsense guide to nursing calculations and IV therapy makes it easier to come to grips with the numbers and formulas you'll encounter on the day of the exam and in the field. Many students and practising nurses struggle with mathematics. Luckily, this friendly guide is here to take the intimidation out of the subject, arming you with the knowledge and know-how you need to take the exam with confidence and to achieve the best score possible. From fractions, percentages, and proportions to pills, fluids, and prescriptions, Nursing Calculations & IV Therapy For Dummies UK edition offers detailed advice and instruction on everything you need to know to pass the exam with flying colours. * Hundreds of practise questions help you learn and revise * Clear explanations and lack of jargon make learning easy * Observation charts and extra content are available for download upon purchase * Combines nursing calculations and IV therapy to offer excellent value Whether you're a student revising for the Nursing Calculations test, a newly qualified nurse looking to brush up on your maths skills, or a member of a medical staff who's been asked to take on nursing duties, this friendly and accessible guide makes maths less menacing.
The latest on using the Internet to market your services The fun and easy way to make a name for yourself in this lucrative career field So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients. Discover how to: Start a successful consulting business Build partnerships with clients Handle financial and legal issues Make great presentations Negotiate contracts Promote your business
Become a different drummerA A Drumming is natural to all of usAafter all, it mimics theA regular beat of ourA hearts.A But someA of us want to go furtherA and reallyA lay down a big beat. And no wonderAwhether you want to become theA powerfulA backbone of a band or just learn how to play a hand drum for pleasure, drumming isA a lot of fun. Oh, and itAs scientifically proven to make you smarter.A Bonus: A healthier!A A DrumsA ForA DummiesA getsA you goingA on the road to becoming the drummer you want to be.A Get startedA with the basicsAwhat drums to buy, A exercises that build your skills, and playingA simple rhythms. Then move intoA more complexA topics, A exploreA drumming styles from around the world, and add other percussion instruments to your repertoire.A A Written in an easy-to-followA step-by-step style by respected instructorA Jeff Strong, youAll go from banging out basic rhythmsAwith or without sticksAto acquiring versatility with different styles and types of drum.A The book also provides onlineA audio files to drum along with, A as well as suggestions for solo approaches to wow your bandmates.A A Understand fundamental techniquesA Hone your technique with exercisesA Explore other percussion instrumentsA Care for your drumsA A TheA all-time drummingA greatA Neal PeartA of the band RushA once saidA thatA when he saw a good drummer, all he wanted to do was practice.A DrumsA ForA DummiesA isA yourA best way to do just thatAandA startA hitting your perfect groove.A A P.S. If you think this book seems familiar, youAre probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Drums For Dummies (9780471794110). The book you see here shouldnAt be considered a new or updated product. But if youAre in the mood to learn something new, check out some of our other books. WeAre always writing about new topics!
Say hello to Office productivity with this one-stop reference With Office 2021 All-in-One For Dummies, you can get up and running with Microsoft's legendary software suite. This update covers all the tweaks you can find in the latest version of Word, Excel, PowerPoint, Outlook, and Teams. You'll also learn how to make these apps work harder for you, because we dig deep into the tips and features that casual Office users might not know about. This edition also offers expanded coverage of Teams and other collaborative tools, so you can nail working from home, or just get a few of those meetings out of the way without having to leave your desk. How can you quickly give documents the same format in Word? What was that one useful Excel function, again? And how does setting up a meeting on Teams work? Office 2021 All-in-One For Dummies serves up quick and simple answers to these questions, along with hundreds of other answers you're expected to know when you work in Office. Learn how Microsoft Office works and get the most out of Word, Excel, PowerPoint, Outlook, and Teams Make amazing charts and graphs that you can plug into your documents, spreadsheets, and presentations Get better at working collaboratively with file sharing options and other neat features Do more, faster with expert tips and guidance on the full suite of Office software for 2021 Whether you're new to Office or just need a refresher for the newest updates, the nine mini-books inside are your keys to getting stuff done.
Everything kids need to create and star in their own video! YouTube has won the hearts, minds, and eyes of kids around the globe. Young people everywhere are making their mark on this popular platform--some of them even gaining massive followings, worldwide recognition, and the paychecks that come along with it. While lots of youngsters are happy to be spectators, others are hungry to create and star in YouTube content of their own--and this book shows them how. Written for kids in a language they can understand, this book helps budding filmmakers and producers create their own videos--no matter the subject. It offers creators the insight on how to plan and shoot quality videos, install and use video editing tools, and post the final product to YouTube. Apply tricks that pro filmmakers use for better shots, lighting, and sound Edit your video, add transitions, insert a soundtrack, and spice things up with effects Shoot and share your video gaming exploits Share finished videos with family, friends, and the world For any kid interested in joining the YouTube revolution, this book is the perfect place to start!
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. * Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) * Tips on using data to predict customer purchasing behavior based on past performance * Using customer data and marketing analytics to predict when customers will purchase certain items * Information on how data collected can help with merchandise planning * Breaking down customers into segments for easier market targeting * Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
The bestselling beginner's guide to Microsoft Word Whether you've used older versions of this popular program or have never processed a single word, this hands-on guide gets you going with the latest version of Microsoft Word. In no time, you'll begin editing, formatting, proofing, and dressing up your Word documents like a pro. In this leading book about the world's number one word processing application, Dan Gookin talks about using Microsoft Word in friendly, easy-to-follow terms. Focusing on the needs of the beginning Word user, it provides everything you need to know about Word--without any painful jargon. Covers the new and improved features found in the latest version of Word Create your own templates Explains why you can't always trust the spell checker Offers little-known keyboard shortcuts If you're new to Word and want to spend more time on your actual work rather than figuring out how to make it work for you, this new edition of Word X For Dummies has you covered.
Understanding the world of R programming and analysis has never been easier Most guides to R, whether books or online, focus on R functions and procedures. But now, thanks to Statistical Analysis with R For Dummies, you have access to a trusted, easy-to-follow guide that focuses on the foundational statistical concepts that R addresses as well as step-by-step guidance that shows you exactly how to implement them using R programming. People are becoming more aware of R every day as major institutions are adopting it as a standard. Part of its appeal is that it's a free tool that's taking the place of costly statistical software packages that sometimes take an inordinate amount of time to learn. Plus, R enables a user to carry out complex statistical analyses by simply entering a few commands, making sophisticated analyses available and understandable to a wide audience. Statistical Analysis with R For Dummies enables you to perform these analyses and to fully understand their implications and results. * Gets you up to speed on the #1 analytics/data science software tool * Demonstrates how to easily find, download, and use cutting-edge community-reviewed methods in statistics and predictive modeling * Shows you how R offers intel from leading researchers in data science, free of charge * Provides information on using R Studio to work with R Get ready to use R to crunch and analyze your data the fast and easy way!
Get up to speed with the world's best email application -- Outlook 2019 Of the millions of people who use Outlook, most only use about two percent of its features. Don't stay in the dark! Outlook 2019 For Dummies shows you how to take advantage of often-overlooked tips and tricks to make it work even better for you. Inside, you'll find information on navigating the user interface; utilizing the To-Do bar; filtering junk email; smart scheduling; RSS support; using electronic business cards; accessing data with two-way sync and offline and cloud based access, and much more! Make the most of Outlook's anti-phishing capabilities Share your calendar Integrate tasks with other Microsoft applications and services Manage email folders If you're upgrading to the latest version -- or have never used this popular email tool -- this book makes it easier than ever to get Outlook working for you.
Statistics For Dummies, 2nd Edition (9781119293521) was previously published as Statistics For Dummies, 2nd Edition (9780470911082). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The fun and easy way to get down to business with statistics Stymied by statistics? No fear? this friendly guide offers clear, practical explanations of statistical ideas, techniques, formulas, and calculations, with lots of examples that show you how these concepts apply to your everyday life. Statistics For Dummies shows you how to interpret and critique graphs and charts, determine the odds with probability, guesstimate with confidence using confidence intervals, set up and carry out a hypothesis test, compute statistical formulas, and more. * Tracks to a typical first semester statistics course * Updated examples resonate with today's students * Explanations mirror teaching methods and classroom protocol Packed with practical advice and real-world problems, Statistics For Dummies gives you everything you need to analyze and interpret data for improved classroom or on-the-job performance.
A photography class--in a book! Your Canon EOS Rebel T7/1400D provides enough camera power to take the pro-style shots you've dreamed of shooting--and this book shows you how. Canon EOS Rebel T7/1400D For Dummies bridges the gap between taking quick shots in auto mode and taking charge of the settings that offer full control of your pictures' focus, color, and light balance. Take a peek inside to discover all the expert tips and tricks to take brag-worthy portraits, action shots, and close-ups--in a flash. No matter your subject, you'll get all the know-how and instruction you need to get the picture-perfect shot every time. Get started with automatic and creative modes Take full control of exposure to achieve better results Understand the settings that control light and color Follow steps on properly using flash Even if you've never picked up a DSLR camera, this friendly guide makes it fast and easy to unlock all your powerful Canon has to offer!
The complete fisherman's friend The fully updated Fishing For Dummies, 3rd Edition, experienced angler and fishing writer Greg Schwipps shows that while none of us is born to angling, we can all achieve it--and become great at it. Whether you love fishing for fun or sport, this hands-on friendly guide has everything you need to make sure that there need never be such a thing as "the one that got away!" From trout to carp, catfish to bonefish, freshwater to saltwater, the easy-to-follow pictures and tips help you recognize and deal with what you'll meet in the murky deep. You'll also find out about the best times and the right spots to cast your line, as well as the right gear--which in these hi-tech days includes GPS, apps, and sonar! Gear up with the right rod and tackle Cast and bait effectively Gut and clean your catch Get hooked on new trends--kayak fishing! Whatever your line--a quiet afternoon at the local creek, or a punishing morning's whitewater kayaking followed by fishing the lonesome wild--Fishing For Dummies has you covered. |
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