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Books > Promotion > For Dummies
Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed. In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates. Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. * Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) * Tips on using data to predict customer purchasing behavior based on past performance * Using customer data and marketing analytics to predict when customers will purchase certain items * Information on how data collected can help with merchandise planning * Breaking down customers into segments for easier market targeting * Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
Make your next house sale or purchase a homerun with the latest edition of this celebrated Canadian guide In the Fifth Edition of Buying and Selling a Home For Canadians For Dummies, best-selling authors and real estate experts Douglas Gray and Peter Mitham unpack the good, the bad, and the "I can't believe I didn't think of that" of buying or selling a home in Canada. Buyers will discover the answers to the questions that have kept them up at night, from whether they need an agent to what they should look for in a new home. Sellers will find out how to price their home for maximum value, the real costs associated with real estate sales, and how to list their place. Real estate doesn't have to be intimidating. Gray and Mitham show you how to navigate a home sale or purchase with skill and confidence and have fun doing it. You'll: Identify unique, regional issues you should consider whether you're buying a condo in Toronto or a two-bedroom in Yellowknife Discover how to maximize your home's asking price by presenting it in its best light Learn the tricks of the trade when it comes to finding hidden gems and diamonds in the rough in a seller's market Perfect for first-time home buyers and sellers as well as people who've been around the block a few times, Buying and Selling a Home For Canadians For Dummies is the ultimate guide for Canucks who are looking for expert help throughout this seriously important and exciting process.
Here's the quick way to get pickin' with the best of 'em The banjo is both a staple of old-time music and an instrument that makes frequent cameos in today's chart toppers. Whatever your musical leanings, Banjo For Dummies will show you how to pick your way around your instrument, even if you have zero musical background! With a little practice--and the easy-to-follow instructions in this book--you can learn your way around the banjo, try out various musical styles, and discover what banjo culture is all about. Think of this For Dummies guide as your personal banjo tutor, as you learn how to buy, tune, hold, play, and have fun with your five-string. You can also go beyond the book with online video lessons and audio files that will get you picking even faster. Follow the guidance of respected banjo performer Bill Evans and soon you may find yourself jamming with a band or rubbing elbows with the pros at your local bluegrass festival. Learn the basics of banjo: how to strum chords, pick notes, and read tablature Add new styles to your repertoire, including clawhammer, three-finger styles, vamping, and classic banjo Play bluegrass music and learn how to network at festivals Choose the banjo and accessories that work for you, and discover how to keep them in good shape Banjo For Dummies is for anyone who want to learn to play the five-string banjo or brush up on banjo-playing skills. No experience required!
Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. The book covers all the crucial topics required to understand the fundamentals of the industry, including: Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on "unicorn" IPOs, including Uber, Lyft, and Airbnb.
This updated edition shows you how to use the agile project management framework for success! Learn how to apply agile concepts to your projects. This fully updated book covers changes to agile approaches and new information related to the methods of managing an agile project. Agile Project Management For Dummies, 3rd Edition gives product developers and other project leaders the tools they need for a successful project. This book's principles and techniques will guide you in creating a product roadmap, self-correcting iterations of deployable products, and preparing for a product launch. Agile approaches are critical for achieving fast and flexible product development. It's also a useful tool for managing a range of business projects. Written by one of the original agile technique thought-leaders, this book guides you and your teams in discovering why agile techniques work and how to create an effective agile environment. Users will gain the knowledge to improve various areas of project management. Define your product's vision and features Learn the steps for putting agile techniques into action Manage the project's scope and procurement Plan your team's sprints and releases Simplify reporting related to the project Agile Project Management For Dummies can help you to better manage the scope of your project as well as its time demands and costs. You'll also be prepared to skillfully handle team dynamics, quality challenges, and risks.
Get clear about why climate change is so complicated and discover how you can help reverse it More and more frequent extreme weather events occur each year, and planet Earth is in danger of developing more climates where life -- whether animal, vegetable, or human -- is unsustainable. Climate Change For Dummies explains how rising temperatures, shrinking lakes, rising oceans, and shifting weather patterns affect your life on a daily basis. And of course the book goes a step further and offers suggestions about how you can take steps to limit your impact on the environment and help to reverse climate change. This straightforward guide demystifies the impact of climate's No. 1 enemy -- carbon dioxide -- and breaks down the many sources of this damaging but inescapable gas. From there, the book reveals how rising CO2 levels affect the weather, water levels, plant and animal species around the world, the food you eat, and your health. But the situation isn't hopeless! Climate Change For Dummies outlines actions governments, industries, and you can take to fight global warming and turn the tide to live in a cooler world. Discover details about * Short- and long-term effects of climate change * How some actions contribute to climate change and others reduce it * The many options for renewable energy and the pros and cons of nuclear energy * Actions nongovernmental organizations (NGOs) are taking to draw attention to the climate crisis * The debate around whether climate change even needs to be addressed Climate change won't be easy to overcome, but when you're armed with the facts, you can do your best to make a difference. Let Climate Change For Dummies point you in the right direction.
Confused by metaphysics? In a muddle with aesthetics? Intimidated by Kant? Then look no further! Philosophy For Dummies, UK Edition is a complete crash-course in philosophical thought, covering key philosophers, philosophical history and theory and the big questions that affect us today. Tying in with standard UK curricula and including core topics such as logic, ethics and political philosophy, this impartial, expert guide cuts through the jargon to give you the facts. Whether you're a philosophy student or a complete beginner, Philosophy For Dummies, UK Edition will get you thinking and talking about philosophy in no time, and with maximum confidence.
The good, the bad, and the snugly about your new best friend No breed of dog is the subject of more extreme feelings--both good and bad--than the Pit Bull. Man-eating monster or heroic nanny-dog: What's the real story? Are Pit Bulls the very best breed for kids? (Not always.) Is it all in how you raise them? (Not totally). Will they lick you to death? (Absolutely!) In the fully updated 2nd Edition of Pit Bulls For Dummies, Dr. Caroline Coile--Dog Writer's Association of America Hall of Famer and former Pit Bull owner--sniffs out the reality behind the myth, rips through the dogma that both vilifies and sanctifies this unique family of dogs, helps you find the best source for your new family member, and shows you the latest and greatest ways to raise, train, and live with your own partying Pit Bull and reap the rewards of happy canine companionship for years to come. Understand your Pit Bull's origins and characteristics Decide if a Pit Bull is for you Evaluate Pit Bull sources, whether adopting, rescuing, or buying Care for all ages, from puppies to older dogs Deal with bad behavior Socialize your new dog Follow the advice in this book and help show the world that well-brought-up Pit Bulls are some of the most charming, companionable, and fun-to-be-around dogs out there--enjoy!
Circuits overloaded from electric circuit analysis? Many universities require that students pursuing a degree in electrical or computer engineering take an Electric Circuit Analysis course to determine who will "make the cut" and continue in the degree program. " Circuit Analysis For Dummies" will help these students to better understand electric circuit analysis by presenting the information in an effective and straightforward manner. "Circuit Analysis For Dummies" gives you clear-cut information about the topics covered in an electric circuit analysis courses to help further your understanding of the subject. By covering topics such as resistive circuits, Kirchhoff's laws, equivalent sub-circuits, and energy storage, this book distinguishes itself as the perfect aid for any student taking a circuit analysis course.Tracks to a typical electric circuit analysis courseServes as an excellent supplement to your circuit analysis textHelps you score high on exam day Whether you're pursuing a degree in electrical or computer engineering or are simply interested in circuit analysis, you can enhance you knowledge of the subject with "Circuit Analysis For Dummies. "
Discover Hebrew with the world's most straightforward guide to one of the world's most beautiful languages. Shalom! Are you ready to dive into an ancient-yet-modern and rich language full of nuance? Then open up Hebrew For Dummies and get started learning your way around Hebrew by immersing yourself in its sounds and rhythms. You'll start with the basics--like simple grammar and the Hebrew alphabet--before you move onto commonly used phrases and small-talk. This book gets you used to the more unfamiliar sounds of the Hebrew language--like gutturals--that English speakers aren't used to seeing. It will also help you: Recognize what Hebrew has in common with English (and what it doesn't) Learn to read from right to left, get a handle on the basics of Hebrew grammar, and pick up your first few phrases Discover commonly used expressions that help you get around, shop, eat, and have fun Complete with online resources that help you pick up Hebrew by listening to real speakers have actual conversations, Hebrew For Dummies is the perfect companion to help you work your way towards Hebrew fluency!
It's a bargain! The definitive guide to buying and selling success on eBay - fully updated for 2020 Want to know the best way to get rid of some of that clutter laying around the house and make some cash? Or sell that beautiful jewelry you made recently? It might be time to take a quick trip to a market with more than 175 million buyers and start a global bidding war. eBay remains the easiest way to sell to hungry consumers worldwide and to uncover incredible bargains and unique items for yourself in the process. Marsha Collier, longtime eBay business owner and one of their first elite PowerSellers, shares 20+ years of expertise to fast-track you to becoming a trusted buyer and seller on the site. You'll find out how to set up your account, market effectively, and master shipping and payment, as well as how to find the best bargains for yourself and close those sweet, sweet deals. Establish your eBay store Find techniques to make your listings stand out Make money and friends with social media Bid or buy outright Whether you're a bargain hunter or bargain seller, declutterer or aspiring eBay tycoon, eBay for Dummies has what you need. Put your bid on it right now!
Your secret weapon to understanding--and using!--one of the most powerful influences in the world today From your Facebook News Feed to your most recent insurance premiums--even making toast!--algorithms play a role in virtually everything that happens in modern society and in your personal life. And while they can seem complicated from a distance, the reality is that, with a little help, anyone can understand--and even use--these powerful problem-solving tools! In Algorithms For Dummies, you'll discover the basics of algorithms, including what they are, how they work, where you can find them (spoiler alert: everywhere!), who invented the most important ones in use today (a Greek philosopher is involved), and how to create them yourself. You'll also find: Dozens of graphs and charts that help you understand the inner workings of algorithms Links to an online repository called GitHub for constant access to updated code Step-by-step instructions on how to use Google Colaboratory, a zero-setup coding environment that runs right from your browser Whether you're a curious internet user wondering how Google seems to always know the right answer to your question or a beginning computer science student looking for a head start on your next class, Algorithms For Dummies is the can't-miss resource you've been waiting for.
Discover the essentials to getting better photos with the Nikon DLSLR D3400 The Nikon D3400 hits stores as Nikon's most advanced entry-level DSLR camera. Along with the pixel power to deliver sharp images, it also offers tools to be instantly creative and quickly share photos to a smartphone. This book will get you up to speed on the D3400 in a flash teaching you all the basic photography skills needed to get great shots from a DSLR camera, while also giving you clear, hands-on guidance through the D3400's specific controls. Nikon D3400 for Dummies helps you learn the ins and outs of the Nikon D3400, including how to get started right away in auto mode, get creative with scene modes, and take full control in manual mode. Filled with practical, easy-to-follow instructions, this book will help you transform from an inexperienced beginner to an advanced shutterbug whose shots could grace the cover of any popular magazine. * Get the lowdown on the controls and settings on a Nikon D3400 * Learn how pro photographers set their cameras to get better shots * Discover the tools that control your camera's exposure settings * Put your newfound knowledge together to shoot better portraits, action shots, and low-light images If you're ready to put down your dinky, dim-lit, non-zooming smartphone and pick up a real professional-grade DSLR camera, do so with the help of Nikon D3400 for Dummies.
Learn to mitigate your anger and take charge of your life Everyone experiences anger from time to time, but when left unchecked or unbridled, this normal human emotion can become disruptive and damage relationships. If you're ready to stop letting anger control your life, turn to Anger Management For Dummies. This trusted source gives you tools to identify the source of your anger--whether it's fear, depression, anxiety, or stress--and offers ways to deal with the "flight or fight" instinct that anger produces, allowing you to release yourself and your life from its grip. Anger Management For Dummies outlines specific anger management methods, skills, and exercises that you can use to take control of your feelings and actions. It provides: Information on the different kinds of rage, including road, air, and office A look at Intermittent Explosive Disorder (IED) and how to manage aggression Advice on how to deal with angry children and teens Details on how anger is related to the "fight, flight, or freeze" response of the nervous system and prepares you to fight (for good or bad) Overcoming anger issues requires support, mindfulness, and a bit of practice--all of which this book provides. When you're ready to face your triggers and change your perspective on the emotions of anger or rage, let Anger Management For Dummies give you the helping hand you need.
A wild ride through Canadian history, fully revised and updated This new edition of "Canadian History For Dummies" takes readers on a thrilling ride through Canadian history, from indigenous native cultures and early French and British settlements through Paul Martin's shaky minority government. This timely update features all the latest, up-to-the-minute findings in historical and archeological research. In his trademark irreverent style, Will Ferguson celebrates Canada's double-gold in hockey at the 2002 Olympics, investigates Jean Chretien's decision not to participate in the war in Iraq, and dissects the recent sponsorship scandal.
Expert advice on a mature, reliable way to invest money According to "Fortune" magazine, investing in dividends is one of the top five ways to survive market instability. "Dividend Stocks For Dummies" gives you the expert information and advice you need to successfully add dividends to your investment portfolio, revealing how to make the most out of dividend stock investing-no matter the type of market.Explains the nuts and bolts of dividends, values, and returnsShows you how to effectively research companies, gauge growth and return, and the best way to manage a dividend portfolioProvides strategies for increasing dividend investments Weather a down market-reach for "Dividend Stocks for Dummies "
Need help with organic chemistry? Get extra practice with this workbook If you're looking for a little extra help with organic chemistry than your Organic Chemistry I class offers, Organic Chemistry I Workbook For Dummies is exactly what you need! It lets you take the theories you're learning (and maybe struggling with) in class and practice them in the same format you'll find on class exams and other licensing exams, like the MCAT. It offers tips and tricks to memorize difficult concepts and shortcuts to solving problems. This reference guide and practice book explains the concepts of organic chemistry (such as functional groups, resonance, alkanes, and stereochemistry) in a concise, easy-to-understand format that helps you refine your skills. It also includes real practice with hundreds of exam questions to test your knowledge. Walk through the answers and clearly identify where you went wrong (or right) with each problem Get practical advice on acing your exams Use organic chemistry in practical applications Organic Chemistry I Workbook For Dummies provides you with opportunities to review the material and practice solving problems based on the topics covered in a typical Organic Chemistry I course. With the help of this practical reference, you can face down your exam and pass on to Organic Chemistry II with confidence!
A recipe for having fun and getting things done with the Raspberry Pi The Raspberry Pi makes it easy to learn about computers and computer programming, and Raspberry Pi For Dummies makes it even easier! Using this extremely affordable and compact computer, you can learn to code in languages like Scratch and Python, explore how electronics work, create computer-generated buildings in Minecraft and music in Sonic Pic, become Linux-savvy, make Internet-of-Things devices, or just play around! This book gets you up and running on your Raspberry Pi, starting with setting it up, downloading the operating system, and using the desktop environment. Then, the only limit is your imagination! It doesn't matter whether you have a Raspberry Pi 4, Raspberry Pi 400, Raspberry Pi Zero W or an older model: we've got you covered. Raspberry Pi For Dummies explores the latest technology--the Raspberry Pi 4 and 400, Scratch 3 programming language, new games bundled with the Raspberry Pi, and the hottest Add-Ons out there. This introductory guide is the perfect place to start if you want to get a taste of everything the Raspberry Pi can do! Set up your Raspberry Pi, install the operating system, and connect to the Internet Learn the basics of the Linux desktop and Linux shell so you can program, work, and play Use Python, Scratch, and Sonic Pi to write your first programs and make games and digital music Discover how circuits work hand-in-hand with your Pi If you want to make the most of the Raspberry Pi for school, work, or play, you'll love this easy-to-read reference.
Get ready to run the race of your life Marathons in the U.S. have seen record increases in participation during the past few years. "Running a Marathon For Dummies" helps aspiring marathon runners prepare to successfully complete their first race, and shows experienced runners how to take their game to the next level. "Running a Marathon For Dummies" gives you exercises, programs, and tips to improve your running stamina, speed, and overall health. It takes you from sitting on the couch through running your first 26.2 mile marathon--and beyond. For seasoned runners, Running a Marathon For Dummies offers tips and advice for how to continue improving performance through drills, exercises, and other techniques.Provides a timed training promise for runners of all skill levels, from non-runners, first marathoners, and mid-race runners to more experienced runnersIncludes information on how running increases heart strength, keeps illnesses away, keeps arteries clear, and improves a person's moodGives you drills, exercises, and techniques to improve your endurance Whether you're a couch potato or a regularly hit the asphalt, "Running a Marathon For Dummies" gives you everything you need to run the race of your life.
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? "Key Performance Indicators For Dummies "covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry.Learn to design KPIs that are unique to your business and fit closely to your strategic objectivesDetermine which KPI questions you should be asking to achieve the right insights for your businessLearn the specific KPIs that are appropriate for different business circumstancesTurn KPIs into deep insights by mastering related reporting and communications practices KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. "Key Performance Indicators For Dummies" moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.
Set up Skype on Windows, Mac OSŪ X, or PocketPC See how to use Skype for secure chats and to connect using SkypeIn and SkypeOut Here's the "fun and easy way" to understand all the hype about Skype and make this cool alternative communication system work for you! You'll get great advice about hardware, directions for downloading and installing Skype, ideas for using Skype in your business, and the lowdown on making Skype calls to people with old-fashioned phones. Discover how to Install Skype and start making calls Create a contacts list Set up voicemail and call forwarding Use Skype for worldwide conference calls and Skypecasting Enhance Skype with Bluetooth, Wi-Fi wireless, and video
A bundle of Apple services, all in one place All your favorite Apple services are available in one convenient bundle, and Apple One For Dummies helps you get the full value out of your subscription. What's in this Apple barrel? Everything you need to stream music and TV, keep up with the news, play games, store files online, and even stay in shape. This book gives you a bundle of insight on how to choose the subscription level that's right for you, access and link all the services across your Apple and non-Apple devices, and use all the fun features of each service. This book takes you inside Apple Music, Apple TV+, Apple News+, Apple Arcade, iCloud, and Apple Fitness+, showing you how to make the most of each one. Apple One For Dummies also shows you how to make changes at any time, so you get all the juice out of your subscription! Get access to 50 million songs on Apple Plus Discover how the all-new Apple Fitness+ can transform your workout routine Use iCloud to store your photos and videos Understand Apple One's subscription options and get the biggest bang for your buck For Dummies welcomes you to the Apple One-stop-shop that will make your digital life that much simpler.
Save on expensive professionals with this trusted bestseller! Running your own business is pretty cool, but when it comes to the financial side--accounts and payroll, for instance--it's not so cool! That's why millions of small business owners around the world count on QuickBooks to quickly and easily manage accounting and financial tasks and save big time on hiring expensive professionals. In a friendly, easy-to-follow style, small business guru and bestselling author Stephen L. Nelson checks off all your financial line-item asks, including how to track your profits, plan a perfect budget, simplify tax returns, manage inventory, create invoices, track costs, generate reports, and pretty much any other accounts and financial-planning task that turns up on your desk! Keep up with the latest QuickBooks changes Use QuickBooks to track profits and finances Balance your budget Back up your data safely The fully updated new edition of QuickBooks For Dummies takes the sweat (and the expense) out of cooking the books--and gives you more time to savor the results of your labors!
Turn jumbles of numbers into graphics, insights, and answers with Excel With Microsoft Excel, you can, well, excel at data analysis. And Excel Data Analysis For Dummies can help, with clear and easy explanations of the mountain of features for creating, visualizing, and analyzing data. PivotTables, charts, what-if analysis, statistical functions--it's all in here, with examples and ideas for Excel users of all skill levels. This latest edition covers the most recent updates to Excel and Microsoft 365. You'll beef up your data skills and learn powerful techniques for turning numbers into knowledge. For students, researchers, and business professionals, Excel is the spreadsheet and data application of choice--and Dummies is the best choice for learning how to make those numbers sing. Learn how to use Excel's built-in data analysis features and write your own functions to explore patterns in your data Create striking charts and visualizations, and discover multiple ways to tell the stories hidden in the numbers Clean up large datasets and identify statistical operations that will answer your questions Perform financial calculations, database operations, and more--without leaving Excel Excel Data Analysis For Dummies is the go-to resource for Excel users who are looking for better ways to crunch the numbers. |
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