The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tasks are eschewed and yet necessary for the effective function of individual organisations and society at large. Diverse and challenging, this book examines how workers such as the doorman, the HR manager, the waiter and the doctor's receptionist experience verbal aggression and intimidation; how the prison officer and home carer respond to the emotions associated with physical violence, and; how the Samaritan, banker and veterinarian deal in death and despair. It also considers how different individuals develop the emotional capital necessary to cope with the dark side of emotional labour, and how individuals can make sense of, and come to take satisfaction and pride in, such difficult work. Finally, the book considers what is to be done with darker emotional work, both in terms of the management and care of those labouring on the dark side. Challenging and original, this book gives a voice to those who undertake the most demanding work on our behalf. It will be of interest to researchers and students of organisation studies and its related fields, and to every one of us who is called on to work or manage on the Dark Side.

Given the profound changes in international politics over past years, nuclear strategy clearly needs rethinking. Toward a Nuclear Peace analyzes the future of nuclear weapons in the defence policy of the United States and the European nuclear powers. The first part of the book, U.S. nuclear policy, considers the benefits and risks of further nuclear arms control, proposing specific recommendations for force structure, targeting, and strategic defence to enhance regional deterrence. The second part, European nuclear policy, discusses the future of nuclear weapons from British, French, and Russian perspectives. Toward a Nuclear Peace provides a most valuable service, filling a critical gap in current thinking by outlining both a short-and long-term future for nuclear forces.

This book provides a comprehensive description and ethical analysis of one of the most challenging areas: international health research. Furthermore, it provides a vivid portrait of the current situation of global governance for health research and its main challenges and suggests a comprehensive and universal ethical framework based on the existing theories and frameworks. This work is a must-read for all the students, scholars, professionals, activists, and policy-makers who are involved or interested in the global health research enterprise and its governance and ethics.

History, archaeology, and human evolutionary genetics provide us with an increasingly detailed view of the origins and development of the peoples that live in Northwestern Europe. This book aims to restore the key position of historical linguistics in this debate by treating the history of the Germanic languages as a history of its speakers. It focuses on the role that language contact has played in creating the Germanic languages, between the first millennium BC and the crucially important early medieval period. Chapters on the origins of English, German, Dutch, and the Germanic language family as a whole illustrate how the history of the sounds of these languages provide a key that unlocks the secret of their genesis: speakers of Latin, Celtic and Balto-Finnic switched to speaking Germanic and in the process introduced a 'foreign accent' that caught on and spread at the expense of types of Germanic that were not affected by foreign influence. The book is aimed at linguists, historians, archaeologists and anyone who is interested in what languages can tell us about the origins of their speakers.

India: The Ancient Past provides a clear and systematic introduction to the cultural, political, economic, social and geographical history of ancient India from the time of the pre-Harappan culture nine thousand years ago up until the beginning of the second millennium of the Common Era. The book engages with methodological and controversial issues by examining key themes such as the Indus-Sarasvati civilization, the Aryan controversy, the development of Vedic and heterodox religions, and the political economy and social life of ancient Indian kingdoms. This fully revised and updated second edition includes: Three new chapters examining the differences and commonalities between the north and south of India; Extended discussion on contested issues, such as the origins of the Aryans and the role of feudalism in ancient India; New source excerpts to introduce students to the most significant works in the historiography of India, and questions for discussion; Study guides, including a list of key issues, suggested readings and a selection of internet sources for each chapter; Specially designed maps to illustrate different time periods and geographical regions This richly illustrated guide provides a fascinating account of the early development of Indian culture and civilization that will appeal to all students of Indian history.

Der mit der Digitalisierung der Kommunikation einhergehende Wandel von Kommunikations- und Medienkulturen beeinflusst die Produktionsbedingungen und den Rezeptionsrahmen von Texten sowie kommunikative Praktiken und kommunikatives Handeln. Um kommunikative Praktiken zu vollziehen und kommunikatives Handeln möglichst effektiv zu gestalten, entstehen vielfältige diskursive Kommunikationsräume, in denen mediale Akteure zu verschiedenen Zwecken miteinander agieren. Mit der Verlagerung der kommunikativen Praktiken in die digitale Welt kommt es zur Verlinkung von Texten zu Diskursen, die multisemiotisch und multimedial geprägt und auf Interaktion ausgerichtet sind. Dieses Buch ist solchen diversen textuellen und diskursiven Erscheinungsformen der massenmedialen Kommunikation gewidmet, die auf der Grundlage erschlossener Textkorpora interdisziplinär untersucht werden. Gegenstand der breit gefächerten Diskussion sind hier einzelne Texte und zusammenhängende Textformate in verschiedenen Medien sowie diskursiv organisierte Textwelten diverser multimodaler und -medialer Ausgestaltung.

Der Band bietet einen systematischen Überblick über die Grundlagen, Theorien und empirischen Befunde der feministischen Kommunikations- und Medienwissenschaft. Die Beiträge behandeln die Entwicklungen und den aktuellen Stand der gesamten Breite der kommunikationswissenschaftlichen Geschlechterforschung: Informations- und Unterhaltungsangebote der Medien, Fernseh- und Filmgenres, Social Media, Journalismus, Werbung, Öffentlichkeitsarbeit, Medienpolitik, Medienpädagogik, Medienpsychologie und Medienethik aus Geschlechterperspektive werden ebenso systematisch dargestellt wie die Themen der Frauenbewegung, Gewalt, Körper- und Sexualitätsdiskurse in Medien.

In this stimulating analysis, Hannes Gerhardt outlines the potentials and challenges of a technology-enabled, commons-focused transition out of capitalism. The book shows that openness and cooperation are more beneficial in today’s economies and societies than competition and profit-seeking. Driven by this conviction, Gerhardt identifies key imperatives for overcoming capitalism, from democratizing our digital, material, and financial economies to maintaining a robust, political mobilization. Using clear examples, he explores tactical openings through the lens of ‘compeerism’, a newly constructed framework that highlights the latent counter-capitalist possibilities, but also limits, of our emerging technological landscape. This is an accessible contribution to counter-capitalist discourse that is both inspiring and pragmatic for academics and activists alike.

This book explores the political games of the Moroccan democratization process in the period from independence in 1956 until 2006. By combining a great degree of political theory with empirical material on Morocco, it analyzes the strategies and actions of the various political actors and evaluates the level of democracy present in the country after the adoption of new constitutions in 1962, 1970, 1972, 1980, 1992 and 1996. Lise Storm demonstrates that in at least some instances, democratization has been more than simply a survival strategy - every so often, key figures within the political elite have taken the democratization process further than strictly needed for them to stay in power. In the case of Morocco, it has been the monarch who on more than one occasion has moved the country further towards the democratic ideal than he necessarily had to, and that sometimes even against the wishes of one or more of the established political parties. This book illustrates how the Moroccan political parties, like so many of their counterparts in the region, have become the main obstacle to further democratization as most of them have never honoured - or appear to have abandoned - the key function of political parties: popular representation. Democratization in Morocco will be a very valuable contribution to students and researchers interested in the dynamics behind the Moroccan democratization and the role of electoral politics in North African and Middle Eastern politics.

The Iranian left is of great historical significance and a trend of direct relevance to the current situation in Iran and to the evolution of the struggle between 'reformers' and 'conservatives'. Even though the left has never held power in Iran, its impact on the political, intellectual and cultural development of modern Iran has been profound. This book's authors undertake a fundamental reexamination and reappraisal of the phenomenon of leftist activism in Iran, interpreted in the broadest sense, throughout the period of its existence up to and including the present. "Reformers and Revolutionaries in Modern Iran" brings together contrasting views about the balance sheet of a century of leftism in Iran.

To 19th-century writers the dynamic periodical press seemed both an influential medium and a means to pay the bills. A suprising number of women, despite limited education, parental opposition and the competitive nature of this developing profession sought to earn a living through journalism. Others saw the press as a valuable mechanism for educating the masses or a powerful channel for influencing public opinion. How did these women fare in Grub Street? Could they harness the power of the press? Who were the "lady journalists"? The women featured in this book range from Mary Russell Mitford to Flora Shaw to Margaret Gatty. Drawing on varied contemporary sources--memoirs, letters, magazines, journals, newspapers, and contemporary fiction about journalism--and her own database covering hundreds of women, Barbara Onslow assesses their contributions to journalism and how it affected the careers of writers as diverse as George Eliot, Elizabeth Gaskell, Anna Maria Hall, and Mary Braddon and Charlotte Yonge.

- volume editor and chapter contributors have large professional networks and many are providing leadership and management training for which this book will be required - strong transactional analysis angle

Facebook has fundamentally changed how the world connects. No other company has played a greater role in the history of social networking online. Yet Facebook is no longer simply a social networking site or social media platform. Facebook is Facebook. Taina Bucher shows how Facebook has become an idea of its own: something that cannot be fully described using broader categories. Facebook has become so commonplace that most people have a conception of what it is, yet it increasingly defies categorization. If we want to understand Facebook's power in contemporary society and culture, Bucher argues, we need to start by challenging our widespread conception of what Facebook is. Tracing the development and evolution of Facebook as a social networking site, platform, infrastructure and advertising company, she invites readers to consider Facebook anew. Contrary to the belief that nobody uses Facebook anymore, Facebook has never been more powerful. This timely book is important reading for students and scholars of media and communication, as well as anyone seeking to understand the Facebook phenomenon.

This workshop held at the University of North Carolina was in the series which started with meetings in the University of New Hampshire (April 1980) and the University of Michigan (April 1981). More than one hundred participants congregated in the Carolina Inn in April 1982 to discuss the status of grand unified theories and their connection to experiment. The spring foliage of Chapel Hill provided a beautiful back-drop to this Third Workshop on Grand Unification. As mentioned in the first talk herein, these three workshops have heard of indications, respectively, of neutrino oscillations, proton decay and a magnetic monopole. Since all three experimental reports remain unconfirmed, grand unifiers must wait expectantly and patiently. These proceedings preserve faithfully the ordering of the workshop talks which followed the tradition of alternation between theory and experiment. Only our introduction will segregate them. The experimental presentations mainly concerned proton decay and massive neutrinos. Four U.S. proton decay experiments were reported: the Brookhaven Irvine-Michigan experiment in the Morton Salt Mine at Fairport Harbor, Ohio was described by WILLIAM KROPP, and ROBERT MORSE represented the Harvard-Purdue-Wisconsin group in the Silver King Mine, Utah. The Homestake Mine, South Dakota and Soudan Mine, Minnesota, experiments were reported respectively by RICHARD STEINBERG and DAVID AYRES, the latter providing also a survey of future U.S. experiments."

Autonomous systems are one of the most important trends for the next generation of control systems. This book is the first to transfer autonomous systems concepts and intelligent agents theory into the control and operation environment of power systems. The focus of this book is to design a future control system architecture for electrical power systems, which copes with the changed requirements concerning complexity and flexibility and includes several applications for power systems. This book draws the whole circle from the theoretical and IT-concept of autonomous systems for power system control over the required knowledge-based methods and their capabilities to concrete applications within this field.

Ten years after the adoption of the HITECH Act of 2009, eMessaging and the Physician/Patient Dynamic: Practices in Transition examines the complex, interlocking forces at play when mandates for electronic health records (EHRs) and electronic messaging within secured health portals forced an unprecedented transformation of the healthcare environment. Technological, sociological, medical, economic, political, governmental, legal, and communication issues converged, forever altering the “medicological environment,� a space within which health professionals and patients alike strive towards efficacious, satisfying transactions that lead to improved health. Susan M. Wieczorek’s analysis discusses the layers of policies and regulations that thrust healthcare users—often unwillingly—into the newly required practice of online communication between physicians and patients. Wieczorek also compares and contrasts rural and urban early adoption practices through the use of surveys, critical incident reports, and oral histories and anticipates future trends in data mining of electronic messaging by demonstrating a content analysis of over 60,000 electronic medical transactions within secured health portals. This book identifies the key converging influences that affected the real-life, early adopters amid this transformation process and provides a practical foundation for current, on-going practice applications while anticipating the inevitable challenges of future health communication technologies. Scholars of communication, health, and media studies will find this book particularly useful.

Japan and Okinawa provides an up-to-date, coherent and theoretically informed examination of Okinawa from the perspective of political economy and society. It combines a focus on structure and subjectivity as a way to analyze Okinawa, Okinawans and their relationship with global, regional and national structures. The book draws on a range of disciplines to provide new insights into both the contemporary and historical place of Okinawa and the Okinawans. The first half of the book examines Okinawa as part of the global, regional and national structures which impose constraints as well as offer opportunities to Okinawa. Leading specialists examine in detail topics such as Okinawa as a frontier region, Okinawa's Free Trade Zones and response to globalization, and Okinawa as part of the Japanese 'construction state', being particularly concerned with how Okinawa can chart its own course. The second half focuses on questions of identity and subjectivity, examining the multitude of vibrant cultural practices that breathe life into the meaning of being Okinawan and inform their social and political responses to structural constraints. The originality of this book can be found in its elucidation of how the structural constraints of Okinawa's precarious position in the world, the region and as part of Japan impact on subjectivity. For many Okinawans, in the past as now, acceptance and rationalization of their dependency has made them collaborators in their own subordination. At the same time, however, they have demonstrated a capacity to give voice to a separate identity, inscribing cultural practices marking them as different from mainland Japanese.

Our media systems are in crisis. Run by unaccountable corporations and dominated by agendas and algorithms that are shrouded in mystery, these formerly trusted sources of information and entertainment have lost their way. As consumers, we have plenty of choice, but as citizens we have an abundance of misinformation and misrepresentation. In this incisive manifesto, four prominent media scholars and activists put forth a roadmap for radical reform of concentrated media power. They argue that we should put media justice, economic democracy and social equality at the heart of our scholarship and our campaigning. The Media Manifesto delivers a sharp analysis of our communications crisis and a passionate call for urgent change. It provides resources of hope for media reform movements across the globe.

While the working lives of tech entrepreneurs and delivery platform workers seem far removed, both are engaged in digital labor. What unites their experience and allows us to speak of their work under the same umbrella? Is it even possible to talk about digital labor as if it were a single form of work? Digital Labor explores these questions and critically examines the economics, politics, and experiences of workers in these new modes of employment. Using a novel definition of the term "digital labor," Kylie Jarrett explores unpaid user activity, platform-mediated gig work, and formal employment within the digital media industries, mapping the common features of these varied practices. Applying a critical Marxian lens, the book interrogates the structures of exploitation in this sector, the organisation of the labor process, the dynamics of alienation associated with this work, and the commodification of workers' lives. It also documents the struggle of digital laborers to resist the iniquities and inequalities of their working environments. Ultimately, the book identifies what is specific about this form of labor and, in doing so, offers insight into the nature of work as it is being reconstituted in digital capitalism. Synthesising an extensive range of studies and sources, Digital Labor offers a comprehensive overview - and a rich critical appraisal - of work in the high-tech economy. It is suitable for students and scholars of media and communication, sociology, labour studies, and anyone interested in emerging forms of work.

This book invites the reader to think about collaborative research differently. Using the concepts of 'letting go' (the recognition that research is always in a state of becoming) and 'poetics' (using an approach that might interrupt and remake the conventions of research), it envisions collaborative research as a space where relationships are forged with the use of arts-based and multimodal ways of seeing, inquiring and representing ideas. The book's chapters are interwoven with 'Interludes' which provide alternative forms to think with and another vantage point from which to regard phenomena, pose a question and seek insights or openings for further inquiry, rather than answers. Altogether, the book celebrates collaboration in complex, exploratory, literary and artistic ways within university and community research.

This book brings together researchers from different fields, traditions and perspectives to examine the ways in which place and space might (be) unsettle(d). Researchers from across the humanities and social sciences have been drawn to the study of place and space since the 1970s, and the term 'unsettled' has been an occasional but recurring presence in this body of scholarship. Though it has been used to invoke a range of meanings, from the dangerous to the liberating, the term itself has rarely been at the centre of sustained examination. This collection highlights the idea of the unsettled in the scholarly investigation of place and space. The respective chapters offer a dialogue between a diverse and eclectic group of researchers, crossing significant disciplinary and interdisciplinary boundaries in the process. The purpose of the collection is to juxtapose a range of different approaches to, and perspectives on, the unsettling of place and space. In doing so, Interdisciplinary Unsettlings of Place and Space makes an important contribution and offers new insights into how scholarship and research into different fields and practices may help us re-envision place and space.

Global Radio: From Shortwave to Streaming chronicles the development of radio as a global medium. In this book, Shaheed Nick Mohammed examines the evolution of radio from its early uses as little more than a novelty into a set of powerful systems for international exchanges of news, culture, and political influence. In doing so, the book follows the development of radio as a wireless form of the telegraph, its evolution into a medium for sound transmission across the air, and its adaptation to digital networked audio and transmissions technologies. Mohamed also outlines the myriad changes in the radio industry in numerous contexts around the globe and over time, including the early development of commercial and non-commercial broadcasting in the United States, Europe, India, and China and the evolution of so-called “international broadcasters.� As radio played a part in colonial politics, it also figured prominently in the politics of the post-colonial. Within the broader context of global radio, this book examines several former colonies and the transformation of radio from a tool of empire into an instrument of national development. It also focuses on instances in which developing nations have used radio to bridge the gap between rural audiences and digital networked technologies, connecting them to the global information superstructure. Scholars of media studies, communication, radio studies, international relations, and political science will find this book particularly useful.