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Books > Reference & Interdisciplinary > Interdisciplinary studies > General

In-Between News - Where and how we talk about journalism in a fractured society (Paperback, New edition): Scott Eldridge In-Between News - Where and how we talk about journalism in a fractured society (Paperback, New edition)
Scott Eldridge
R876 Discovery Miles 8 760 Ships in 10 - 15 working days

Talking about Journalism focuses on the relationship between journalism and the public and engages with this as a specific boundary-pushing relationship, where the ways we think about journalism are constantly being defined and re-defined through the ways we publicly discuss what journalism is, and what it does. It focuses, conceptually, on journalistic metadiscourse. These discourses of ‘journalists talking about journalism’ within news content serve as a way of publicly constructing meaning about journalism in our societies, what it should do, and how it corrects itself when it goes astray. The statement of purpose for this book will outline how thinking about metadiscourses allows us to see journalism being defined ‘in the open’, through the ways journalists and members of the public talk about journalism, and how this has developed over time. However, it does so in a way that reconsiders the parameters of this conversation. Where previously this was a discourse found in newspaper media columns, trade magazines, and similar spaces, it is now pervasive online, within digital alternative media, and in (hyper)active audience forums and comment sections. These expand our opportunities for understanding how journalism is being defined in the spaces where it is talked about, and for seeing the relationship between journalism, the public, and various counter-publics play out. This title explores new frontiers in terms of where and how journalism is being defined and redefined, not only by journalists but by the public as well. It does so while bringing forward theories of publics and counterpublics for our digital age.

Discourse and Power - An Introduction to Critical Narratology: Who Narrates Whom? (Hardcover): Peter V. Zima Discourse and Power - An Introduction to Critical Narratology: Who Narrates Whom? (Hardcover)
Peter V. Zima
R4,201 Discovery Miles 42 010 Ships in 10 - 15 working days

Discourse and Power: An Introduction to Critical Narratology: Who Narrates Whom? is both an introduction to discourse research and an application of the concept of discourse to the problem of power. Divided into two sections, Part One is a presentation of the most important theories of discourse in which the link between discourse and power or language and power is central. It provides a critical overview of the most important discourse theories: Foucault, Bourdieu, Fairclough and Greimas' structural semiotics. In Part two, the section on practice, the insights gained in the first part of the book are applied to analyses of particular discourses and their involvement in power relations. Ranging from psychiatric, legal, political, literary and scientific discourses, examples include the presidential speeches of Obama, Trump and Biden and the novels of Camus and Pirandello. The book demonstrates it is possible to reduce the power factor to a minimum, improve theoretical innovation and thus pave the way for new insights in social sciences. This is an important and timely text from a leading scholar, suitable for use on discourse analysis, critical discourse analysis and rhetoric courses.

Smart Water Management - Truly Intelligent or Just Another Pretty Name? (Hardcover): Henning Bjornlund, Stephanie Kuisma, James... Smart Water Management - Truly Intelligent or Just Another Pretty Name? (Hardcover)
Henning Bjornlund, Stephanie Kuisma, James E. Nickum, Raya Marina Stephan
R4,203 Discovery Miles 42 030 Ships in 10 - 15 working days

This book contributes to the debate about the suitability and challenges of the Smart Water Management (SWM) approach. Smart Water Management has increasingly been promoted to manage water and wastewater more efficiently and cost effectively by industries and utilities in urban contexts at regional or city scales, while reducing overall consumption. It is based on the use of Information and Communication Technology (ICT) to provide real-time, automated data to resolve water challenges. Many of these technologies are complex and costly, however, and the approach tends to overlook cheaper and less high-tech (softer) approaches to address the same problems. Yet there may be opportunities for using them even in resource short rural communities in developing countries. The book includes examples of SWM systems in practice in diverse locations from Korea, Mexico, Paris, the Canary Islands and southern Africa, aimed at addressing a diverse set of problems, including monitoring water supply to refugees. Critical voices highlight the need for smart institutions to accompany smart technologies, the absurdity of applying SWM to dysfunctional legacy infrastructure systems, whether its adoption raises moral hazards, and whether SWM is the latest example of hegemonic masculinity in water management. The chapters in this book were originally published in Water International.

Making Economics Public - The Hows and Whys of Communicating Markets and Models (Paperback): Vicki Macknight, Fabien Medvecky Making Economics Public - The Hows and Whys of Communicating Markets and Models (Paperback)
Vicki Macknight, Fabien Medvecky
R1,255 Discovery Miles 12 550 Ships in 10 - 15 working days

Economics – macro, micro and mysterious – is integral to everyday life. But despite its importance for personal and collective decision making, it is a discipline often viewed as technical, arcane and inaccessible and thus overlooked in public discourse. This book is a call to arms to bring the discipline of economics more into the public domain. It calls on economists to think about how to make their knowledge of the economics public. And it calls on those who specialise in communicating expert knowledge to help us learn to communicate about economics. The book brings together scholars and practitioners working at the early stages of an emerging field: the public communication of, and public engagement with, economics. Through a series of short essays from academics and practitioners, the book has two key goals: first and foremost, it will make a case for why we need to make economics public and for the importance of having a clear vision of what it means to make economics public. Secondly, it suggests some ways that this can be done featuring contributions from practitioners, including economists, who are engaging audiences in newspapers, museums and beyond. This book is essential reading for those in economics with an interest in making economics public and those already in the many fields dedicated to communicating expert knowledge in public spaces who have an interest in where economics can fit.

Making Economics Public - The Hows and Whys of Communicating Markets and Models (Hardcover): Vicki Macknight, Fabien Medvecky Making Economics Public - The Hows and Whys of Communicating Markets and Models (Hardcover)
Vicki Macknight, Fabien Medvecky
R4,190 Discovery Miles 41 900 Ships in 10 - 15 working days

Economics – macro, micro and mysterious – is integral to everyday life. But despite its importance for personal and collective decision making, it is a discipline often viewed as technical, arcane and inaccessible and thus overlooked in public discourse. This book is a call to arms to bring the discipline of economics more into the public domain. It calls on economists to think about how to make their knowledge of the economics public. And it calls on those who specialise in communicating expert knowledge to help us learn to communicate about economics. The book brings together scholars and practitioners working at the early stages of an emerging field: the public communication of, and public engagement with, economics. Through a series of short essays from academics and practitioners, the book has two key goals: first and foremost, it will make a case for why we need to make economics public and for the importance of having a clear vision of what it means to make economics public. Secondly, it suggests some ways that this can be done featuring contributions from practitioners, including economists, who are engaging audiences in newspapers, museums and beyond. This book is essential reading for those in economics with an interest in making economics public and those already in the many fields dedicated to communicating expert knowledge in public spaces who have an interest in where economics can fit.

Professional and Business Communication - Personal Strategies for the Post-Digital World (Hardcover, 3rd edition): Peter... Professional and Business Communication - Personal Strategies for the Post-Digital World (Hardcover, 3rd edition)
Peter Hartley, Susie Marriott, Helena Knapton
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities, and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support students on business, management, and professional courses for years to come.

Science Communication in a Crisis - An Insider's Guide (Hardcover): Christopher Reddy Science Communication in a Crisis - An Insider's Guide (Hardcover)
Christopher Reddy
R4,193 Discovery Miles 41 930 Ships in 10 - 15 working days

Science Communication in a Crisis: An Insider’s Guide identifies the principal challenges that scientists face when communicating with different stakeholder groups and offers advice on how to navigate the maze of competing interests and deliver actionable science when the clock is ticking. If a scientist’s goal is to deliver content and expertise to the people who need it, then other stakeholder groups—the media, the government, industry—need to be considered as partners to collaborate with in order to solve problems. Written by established scientist Christopher Reddy, who has been on the front lines of several environmental crisis events, the book highlights ten specific challenges and reflects on mistakes made and lessons learned. Reddy’s aim is not to teach scientists how to ace an interview or craft a soundbite, rather, through exploring several high-profile case studies, including the North Cape oil spill, Deepwater Horizon, and the 2021 Sri Lanka shipping disaster, he presents a clear pathway to effective and collaborative communication. This book will be a great resource for junior and established scientists who want to make an impact, as well as students in courses such as environmental and science communication.

Public Relations and Sustainable Citizenship - Representing the Unrepresented (Paperback): Debashish Munshi, Priya Kurian Public Relations and Sustainable Citizenship - Representing the Unrepresented (Paperback)
Debashish Munshi, Priya Kurian
R688 Discovery Miles 6 880 Ships in 10 - 15 working days

This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth – air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.

Practicing Communication Ethics - Development, Discernment, and Decision Making (Hardcover, 3rd edition): Paula S. Tompkins Practicing Communication Ethics - Development, Discernment, and Decision Making (Hardcover, 3rd edition)
Paula S. Tompkins
R4,627 Discovery Miles 46 270 Ships in 10 - 15 working days

Takes an applied approach to communication ethics emphasizing the development of personal standards for use in personal, professional, and social life Core textbook for communication and media ethics courses 3rd edition features new content focused on digital communication, trauma, partisan political divisions, and the COVID-19 pandemic Online resources for instructors include instructor's manual including section on online teaching, sample assignments, and PowerPoint slides

Communicating Through a Pandemic - A Chronicle of Experiences, Lessons Learned, and a Vision for the Future (Hardcover): Amelia... Communicating Through a Pandemic - A Chronicle of Experiences, Lessons Learned, and a Vision for the Future (Hardcover)
Amelia Burke-Garcia
R4,213 Discovery Miles 42 130 Ships in 10 - 15 working days

Outbreaks, epidemics, and pandemics are nothing new. Over the last several decades, we have been through numerous—Zika, Ebola, H1N1. The COVIDâ€19 pandemic, however, has challenged us like never before. During this time, we have struggled to work remotely, to balance work and children’s school schedules, and to manage finances in the face of lost or furloughed jobs. We have worried about our loved ones getting sick and being able to support themselves, and we have faced the loneliness that comes with social distancing. It has affected us individually and globally—but we have not all experienced this pandemic in exactly the same way. Some communities have been hit harder in terms of sickness and death rates from COVIDâ€19. Many have felt the economic pressures of the pandemic more acutely. Still others have struggled disproportionately with the mental health impacts. Context has mattered in this pandemic. There is one common thread that runs through everything we have experienced though: the role that communication has played in managing this pandemic. Whether we are talking about communication about the virus and mitigation strategies, communication between friends and family, the urgent crisis resulting in mis- and dis-information, our complex and diffuse media environment, or new workplace communication strategies, communication has been front and center in this pandemic. The role of communication has been integral to the success and failure of our ability to respond and adapt to and begin to recover from this pandemic—as individuals, collectively as communities, and as countries. As a result, issues such as preparedness, misinformation, literacy and comprehension of virus and vaccine science, health equity and mental health have all gained increased awareness during this time. This book unpacks the many and varied roles that communication has played over the course of this pandemic, in order to help public health professionals, marketers and health communicators, and policymakers alike to understand what we have been through, what has worked well, and what we have struggled with. It will help us learn from our experiences, so we communicate through pandemics more successfully in the future.

Insights on Immersive Journalism (Hardcover): Ana Luisa Sanchez Laws Insights on Immersive Journalism (Hardcover)
Ana Luisa Sanchez Laws
R4,068 Discovery Miles 40 680 Ships in 10 - 15 working days

Bringing together theory and practice, this collection critically examines emerging conceptual, methodological and production frameworks for the study of immersive journalism. Having first begun in academia, the practice of virtual reality/360Ëš video immersive journalism has seen a steep rise in the professional arena in recent years. Uniting contributions from scholars and practitioners at the cutting-edge of this vibrant field, this book provides a summary of the history, development and key debates in immersive journalism and considers issues such as conceptualising and researching immersive journalism, teaching and producing immersive journalism, and situating immersive journalism in a wider theoretical and ethical context. Each chapter introduces readers to the key terms and concepts in that area and provides study questions to help them engage with the text. Encouraging further enquiry and theorisation, and experimental design and production, Insights on Immersive Journalism is an invaluable resource for students and scholars interested in Immersive Journalism and Media.

A Practical Guide to Scientific Writing in Chemistry - Scientific Papers, Research Grants and Book Proposals (Hardcover):... A Practical Guide to Scientific Writing in Chemistry - Scientific Papers, Research Grants and Book Proposals (Hardcover)
Andrew Terhemen Tyowua
R3,797 Discovery Miles 37 970 Ships in 10 - 15 working days

Successful completion of postgraduate studies, especially PhD, and career advancement in academia strongly depend on the ability to publish scientific papers or books and attract research grants. However, many chemical scientists find preparing scientific papers and research grant and book proposals difficult; partly because of insufficient training in writing and partly because there are few practical books to enable them to learn the art. This step-by-step practical guide is intended mainly for postgraduate students and early career researchers in chemical science and the libraries that serve them but will also be useful to other scientists. Key Features: Improves the reader’s chances of getting their manuscript published in chemistry journals. Increases the likelihood of winning research grants in chemistry. Takes a “lead by the hand†approach. Contains chapters on the preparation of graphical abstracts and research highlights. Uses sketches and other illustration styles to aid mental visualization of concepts. Contains practical examples taken from published papers and successful research grant proposals.

A Practical Guide to Scientific Writing in Chemistry - Scientific Papers, Research Grants and Book Proposals (Paperback):... A Practical Guide to Scientific Writing in Chemistry - Scientific Papers, Research Grants and Book Proposals (Paperback)
Andrew Terhemen Tyowua
R1,499 Discovery Miles 14 990 Ships in 10 - 15 working days

Successful completion of postgraduate studies, especially PhD, and career advancement in academia strongly depend on the ability to publish scientific papers or books and attract research grants. However, many chemical scientists find preparing scientific papers and research grant and book proposals difficult; partly because of insufficient training in writing and partly because there are few practical books to enable them to learn the art. This step-by-step practical guide is intended mainly for postgraduate students and early career researchers in chemical science and the libraries that serve them but will also be useful to other scientists. Key Features: Improves the reader’s chances of getting their manuscript published in chemistry journals. Increases the likelihood of winning research grants in chemistry. Takes a “lead by the hand†approach. Contains chapters on the preparation of graphical abstracts and research highlights. Uses sketches and other illustration styles to aid mental visualization of concepts. Contains practical examples taken from published papers and successful research grant proposals.

Composing Health Literacies - Perspectives and Resources for Undergraduate Writing Instruction (Hardcover): Michael Madson Composing Health Literacies - Perspectives and Resources for Undergraduate Writing Instruction (Hardcover)
Michael Madson
R4,075 Discovery Miles 40 750 Ships in 10 - 15 working days

Provides a framework for teaching undergraduate writing courses with an interdisciplinary focus on health literacy Valuable text for writing instructors across composition, technical communication, health humanities, and writing in the health professions programs, and assignable as a text for pedagogy courses or health-focused courses in these areas Chapters feature research and case studies on the implementation of health literacy approaches in a variety of contexts including specific assignments, full programs, and online teaching

Radical Journalism - Resurgence, Reform, Reaction (Hardcover): Seamus Farrell, Eugenia. Siapera, George Souvlis Radical Journalism - Resurgence, Reform, Reaction (Hardcover)
Seamus Farrell, Eugenia. Siapera, George Souvlis
R4,066 Discovery Miles 40 660 Ships in 10 - 15 working days

This edited volume offers a state-of-the-art synthesis of the historical role of radical journalism, its present iterations, and plans for the future of a journalism that is committed to liberatory movements and politics. At a time of profound crisis and stagnation for mainstream journalism, radical journalism seems to be riding a wave. New outlets, including those – like Jacobin – with a global reach, have sprung up, presenting a new generation of unapologetically progressive publications with an emancipatory agenda. Understanding the role and place of radical journalism becomes even more urgent given the current political climate in a (post) pandemic world with heightened inequalities and intensified pauperisation. Drawing on contributions from leading academics, this collection considers: • How new outlets fit in the genealogy of (radical) journalism and what their flourishing can tell us about the present and future of emancipatory politics and the role of the radical journalist; • What these new forms and publications mean for mainstream journalism and its persisting problems of financial sustainability and professional journalistic labour; • Important challenges presented by, for example, the resurgence of fascism, authoritarianism and the mainstreaming of the far right; • Essential questions of what radical journalism looks like today, what forms it takes or should take, and what its future might be. Radical Journalism is recommended reading for advanced students and journalists working at the intersection of journalism, politics, and sociology.

Management Communication - A Case Analysis Approach (Hardcover, 7th edition): James S. O'Rourke Management Communication - A Case Analysis Approach (Hardcover, 7th edition)
James S. O'Rourke
R5,525 Discovery Miles 55 250 Ships in 10 - 15 working days

Case studies throughout the book, allowing instructors and students to take a hands-on approach, encouraging active participation. The book includes at least 3 dozen cases, and instructors will also have access to the entire Notre Dame caselist of over 250 cases at a heavily discounted rate. Engaging writing practical directions for students, showing direct applicability in their work lives Strategic approach demonstrates to students the manager’s perspective, showing them the judgement crucial to effective organizational communication Full companion website with powerpoint slides, an instructor manual with teaching notes, and test bank. This edition has more emphasis on topics around technology, disinformation, corporate culture and ethics

Management Communication - A Case Analysis Approach (Paperback, 7th edition): James S. O'Rourke Management Communication - A Case Analysis Approach (Paperback, 7th edition)
James S. O'Rourke
R2,692 Discovery Miles 26 920 Ships in 10 - 15 working days

Case studies throughout the book, allowing instructors and students to take a hands-on approach, encouraging active participation. The book includes at least 3 dozen cases, and instructors will also have access to the entire Notre Dame caselist of over 250 cases at a heavily discounted rate. Engaging writing practical directions for students, showing direct applicability in their work lives Strategic approach demonstrates to students the manager’s perspective, showing them the judgement crucial to effective organizational communication Full companion website with powerpoint slides, an instructor manual with teaching notes, and test bank. This edition has more emphasis on topics around technology, disinformation, corporate culture and ethics

The Politics of Self-Expression - The Urdu Middleclass Milieu in Mid-Twentieth Century India and Pakistan (Paperback): Markus... The Politics of Self-Expression - The Urdu Middleclass Milieu in Mid-Twentieth Century India and Pakistan (Paperback)
Markus Daechsel
R1,389 Discovery Miles 13 890 Ships in 9 - 17 working days

The 1930s to 1950s witnessed the rise and dominance of a political culture across much of North India which combined unprecedented levels of mobilization and organization with an effective de-politicization of politics. On the one hand obsessed with world events, people also came to understand politics as a question of personal morality and achievement. In other words, politics was about expressing the self in new ways and about finding and securing an imaginary home in a fast-moving and often terrifying universe. The scope and arguments of this book make an innovative contribution to the historiography of modern South Asia, by focusing on the middle-class milieu which was the epicentre of this new political culture.

The Ceiling Outside - The Science and Experience of the Disrupted Mind (Paperback): Noga Arikha The Ceiling Outside - The Science and Experience of the Disrupted Mind (Paperback)
Noga Arikha
R315 R286 Discovery Miles 2 860 Save R29 (9%) Ships in 9 - 17 working days

'Astute, compassionate, and brilliant' Siri Hustvedt Vanessa wakes from a coma having forgotten ten years of her life. Toussaint is haunted by voices. Claire loses the use of her hand because of an inexplicable pain. Noga Arikha began studying these patients to explore how our physical experiences inform our identities. The question took on unexpected urgency when Arikha's own mother began to show signs of Alzheimer's disease. Weaving together stories of her subjects' troubles and her mother's decline, Arikha searches for meaning in the science she set out to study. The result is an unforgettable journey across the ever-shifting boundaries between ourselves and each other. As her mother slips into the fog of dementia, philosopher Noga Arikha grapples with the unbreakable links between our bodies and our sense of self. 'Fascinates on every page' Lisa Appignanesi, author of Mad, Bad and Sad 'Will leave you humanly richer and, wonder of wonders, at peace with yourself' Antonio Damasio, author of Descartes' Error

The Social and Economic Roots of the Scientific Revolution - Texts by Boris Hessen and Henryk Grossmann (Hardcover, 2009 ed.):... The Social and Economic Roots of the Scientific Revolution - Texts by Boris Hessen and Henryk Grossmann (Hardcover, 2009 ed.)
Gideon Freudenthal, Peter McLaughlin
R4,161 Discovery Miles 41 610 Ships in 18 - 22 working days

The texts of Boris Hessen and Henryk Grossmann assembled in this volume are important contributions to the historiography of the Scienti?c Revolution and to the methodology of the historiography of science. They are of course also historical documents, not only testifying to Marxist discourse of the time but also illustrating typical European fates in the ?rst half of the twentieth century. Hessen was born a Jewish subject of the Russian Czar in the Ukraine, participated in the October Revolution and was executed in the Soviet Union at the beginning of the purges. Grossmann was born a Jewish subject of the Austro-Hungarian Kaiser in Poland and served as an Austrian of?cer in the First World War; afterwards he was forced to return to Poland and then because of his revolutionary political activities to emigrate to Germany; with the rise to power of the Nazis he had to ?ee to France and then Americawhilehisfamily, whichremainedinEurope, perishedinNaziconcentration camps. Our own acquaintance with the work of these two authors is also indebted to historical context (under incomparably more fortunate circumstances): the revival of Marxist scholarship in Europe in the wake of the student movement and the p- fessionalization of history of science on the Continent. We hope that under the again very different conditions of the early twenty-?rst century these texts will contribute to the further development of a philosophically informed socio-historical approach to the study of scienc

Mediatisierungslinguistik; Theorie Und Fallanalysen Zur Kommunikation Von Politiker*Innen Am Beispiel Von Twitter (Hardcover):... Mediatisierungslinguistik; Theorie Und Fallanalysen Zur Kommunikation Von Politiker*Innen Am Beispiel Von Twitter (Hardcover)
Sascha Michel; Edited by Christian Efing
R2,643 Discovery Miles 26 430 Ships in 10 - 15 working days
University Corporate Social Responsibility and University Governance (Hardcover, 1st ed. 2022): Deborah C. Poff University Corporate Social Responsibility and University Governance (Hardcover, 1st ed. 2022)
Deborah C. Poff
R4,263 Discovery Miles 42 630 Ships in 18 - 22 working days

This book provides new and original research on the purpose and functions of universities from the perspective of corporate social responsibility. It addresses professional ethics questions that relate to universities as corporate citizens. Divided into two sections, the book starts out with an examination of the concept of universities. It explores the differences between historic and contemporary universities, the history and nature of university governance, the role of higher education, and the problem of domination and subjugation in a management context. The second section looks at the faculty, the students, and the role of spirituality in the university and research. It examines such themes as the nature of faculty and professors, faculty as change agents, diversity, inclusivity and incivility, academic integrity, citizenship of students, and ethical responsibility of researchers. The book calls on the expertise from both the fields of business and professional ethics and university management and leadership. It approaches the subject from an interdisciplinary perspective.

The Fluent Leader - Functional Fluency and Effective Leadership Inspired By Transactional Analysis (Paperback): Valerie Fawcett The Fluent Leader - Functional Fluency and Effective Leadership Inspired By Transactional Analysis (Paperback)
Valerie Fawcett
R1,065 Discovery Miles 10 650 Ships in 10 - 15 working days

- volume editor and chapter contributors have large professional networks and many are providing leadership and management training for which this book will be required - strong transactional analysis angle

Friendly Little: Dog (Hardcover): Kirsten Pabol Hansen Friendly Little: Dog (Hardcover)
Kirsten Pabol Hansen
R197 Discovery Miles 1 970 Ships in 5 - 10 working days
Planning, Implementing, and Evaluating Targeted Communication Programs - A Manual for Business Communicators (Hardcover):... Planning, Implementing, and Evaluating Targeted Communication Programs - A Manual for Business Communicators (Hardcover)
William D. Crano, Gary W. Selnow
R2,813 R2,547 Discovery Miles 25 470 Save R266 (9%) Ships in 10 - 15 working days

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. "Public Relations Review"

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

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