Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

* Describes the principles of capitalism and how they can be used in the space industry to maximize creation of value for humanity. * Develops pragmatic criteria for readers to use in assessing value to humanity of initiatives and business decisions in the space industry. * Describes the world's greatest problems and how space systems may help address them with emphasis placed on how the space industry supports sustainability of humanity and the planet. * Provides all of the above in an integrated format that is accessible to readers, whether coming from technical, business, or policy backgrounds.

This volume explores agricultural commercialization from a gender equality and right to food perspective. Agricultural commercialization, involving not only the shift to selling crops and buying inputs but also the commodification of land and labour, has always been controversial. Strategies for commercialization have often reinforced and exacerbated inequalities, been blind to gender differences and given rise to violations of the human rights to food, land, work and social security. While there is a body of evidence to trace these developments globally, impacts vary considerably in local contexts. This book systematically considers these dynamics in two countries, Cambodia and Ghana. Profoundly different in terms of their history and location, they provide the basis for fruitful comparisons because they both transitioned to democracy in the early 1990s, made agricultural development a priority, and adopted orthodox policies of commercialization to develop the sector. Chapters illustrate how commercialization processes are gendered, highlighting distinctive gender, ethnic and class dynamics in rural Ghana and Cambodia and the different outcomes these generate. They also show the ways in which food cultures are changing and the often-problematic impact of these changes on the safety and quality of food. Specific policies and legal norms are examined, with chapters addressing the development and implementation of frameworks on the right to food and land administration. Overall, the volume brings into relief multiple dimensions shaping the outcomes of processes of commercialization, including gender orders, food cultures, policy translation, national and sub-national policies, corporate investments and programmes, and formal and informal legal norms. In doing so, it offers insight not only on our case countries, but also provides proposals to advance rights-based research on food security. This book will be of great interest to students and scholars of food security, agricultural development and economics, gender, human rights and sustainable development.

This new book uses advanced signal processing technology to measure and analyze risk phenomena of the financial markets. It explains how to scientifically measure, analyze and manage non-stationarity and long-term time dependence (long memory) of financial market returns. It studies, in particular, financial crises in persistent financial markets, such as stock, bond and real estate market, and turbulence in antipersistent financial markets, such as anchor currency markets. It uses Windowed Fourier and Wavelet Multiresolution Analysis to measure the degrees of persistence of these complex markets, by computing monofractal Hurst exponents and multifractal singularity spectra. It explains how and why financial crises and financial turbulence may occur in the various markets and why we may have to reconsider the current wave of term structure modeling based on affine models. It also uses these persistence measurements to improve the financial risk management of global investment funds, via numerical simulations of the nonlinear diffusion equations describing the underlying high frequency dynamic pricing processes.

This new edition Student Guide has been fully updated for 2019 and covers Theme 3 Business behaviour and the labour market, A-level Paper 1 Markets and business behaviour, and A-level Paper 3 Microeconomics and Macroeconomics will both draw on topics from Theme 3. With clear topic summaries of content needed for the exams, knowledge-check questions and samples of exam-style questions and answers throughout, this guide will help you prepare for exams with confidence. - Identify key content for the exams with our concise summary of topics - Find out what examiners are looking for with our Questions and Answers section - Test your knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout - Reinforce learning with bullet-list summaries at the end of each section

The co-operators of Hebden Bridge were to producer co-operation what the Rochdale Pioneers were to consumer co-operation - pioneers. Driven by a desire to create their own employment under their own control, weavers, cutters and machinists at the Nutclough fustian mill developed a successful business in a small Pennine town. At its peak it employed over 300 women and men. It ran for almost fifty years, each year profitable. Creating a new way of working wasn't always easy. There were discussions about sharing the rewards of the business, and on how much power those who provided the capital should be given. How should governance be structured and what was appropriate management? Should the mill produce quality products or poorer goods that sold better? Hebden Bridge's fustian co-operative contributed leaders to the national co-operative movement and to the emerging movement for workers' education. Its central figure Joseph Greenwood was involved in the creation of the International Co-operative Alliance. Women associated with the co-operative set up in Hebden Bridge the first branch of the Women's Co-operative Guild in the country. This richly researched and engrossing account of a worker-run business is the first significant study of early producer co-operatives in Britain for over a century. The lessons learned in Hebden Bridge are still relevant today for all who seek to find new ways of working and alternative forms of business.

Entrepreneurship and the Creative Economy contains a range of theoretical and empirically based research contributions that collectively consider and debate the process, policy and practice of the creative economy. The 'creative economy' and the broad spectrum of creative industries that it encompasses, is increasingly important in the 21st century's global economy. In challenging economic conditions, creative industries are both politically and economically appealing with governments around the world now recognizing their potential as a source of employment and entrepreneurial endeavor. As such, this informative book will play a vital part in furthering our understanding of the creative industries and the role they play in economic development. This enlightening compendium, researched by leading authors in the field will prove invaluable for students, academics and researchers in the fields of creative entrepreneurship, creative industries and the creative economy. Contributors include: E. Allen, A. de Bruin, T. Fuller, P.G. Greene, C. Henry, C. Mills, S.J. Norman, E. Noyes, S. Parise, A. Penaluna, K. Penaluna, D. Rae, S. Roodhouse, C. Taylor, B.V. Tjemkes, L. Warren

Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.

The excellent list of themes and chapters in this volume reflects the maturity reached by feminist economics in its different dimensions. Based on the notion of social provisioning for all as the basic objective of economics, they represent a challenge to conventional economic thought and they show the importance of understanding theory, institutions, empirical work, and policy from a gender perspective. The global perspective provided through themes and authors is a very useful contribution to the literature.' - Lourdes Beneria, Cornell University, US'Standard economics has a narrow and distorted vision of what 'the economy' is, and how it works. Gender scholars are on the forefront of developing better, more encompassing models of human provisioning for well-being. This volume presents a wonderful sampling of these new theoretical and empirical developments.' - Paula England, New York University, US 'This is an impressive collection that delves deeply and broadly into the myriad ways that gender shapes and alters economic lives and illuminates complex facets of the economic and social provisioning process across the globe. The chapters, by an exciting variety of researchers, policy analysts, and practitioners from numerous fields, present a consistent and persuasive vision of economic well-being as critical to the flourishing of all people.' - Myra H. Strober, Stanford University, US In the aftermath of global economic downturn, it has never been more important to understand how gender relates to economic life and well-being. This interdisciplinary collection of original research details key areas of intersection, provides a comprehensive overview of the current state of research and proposes avenues for further investigation. The Handbook illuminates complex facets of the economic and social provisioning process across the globe. The contributors - academics, policy analysts and practitioners from wide-ranging areas of expertise - discuss the methodological approaches to, and analytical tools for, conducting research on the gender dimension of economic life. They also provide analyses of major issues facing both developed and developing countries. Topics explored include civil society, discrimination, informal work, working time, central bank policy, health, education, food security, poverty, migration, environmental activism and the financial crisis. Economists, sociologists and political scientists will find this book to be an invaluable research tool, as will academics, researchers and students with an interest in economics - particularly feminist economics - gender studies and global studies. Contributors: R. Albelda, N. Banks, D.K. Barker, S. Bergeron, H. Boushey, E. Braunstein, S. Charusheela, Z. Emami, D.M. Figart, A. Gaye, J. Ham, C. Harders, A. Hegewisch, E. Hirsh, H. Hollingdale, B.E. Hopkins, M. Kim, E.M. King, J. Klugman, M. Kovacevic, K. Krupp, D. Lallement, H. Liepmann, P. Madhivanan, N. Mansour, E. McCrate, L. McIntyre, N. Menon, J.A. Nelson, V.T. Nguyen, A. North, P.E. Perkins, V.S. Peterson, A. Philipose, J. Plantenga, M. Power, C. Remery, K. Rondeau, M. Saffar, S. Seguino, N. Stecy-Hildebrandt, E. Unterhalter, Y. van der Meulen Rodgers, I. van Staveren, T.L. Warnecke, R. Watterson, D. Weichselbaumer, B. Young, E. Zambrano

* The book provides an end-to-end view of the Zero Trust approach across organization's digital estates that includes Strategy, Business Imperatives, Architecture, Solutions, Human Elements, Implementation Approach etc that could significantly benefit large, small and medium enterprises who want to learn adapt and implement Zero Trust in their organization. * The book's scope will be primarily benefited for the Business Decision Makars, Security leadership and organizational change agent who wants to adopt and implement "Zero Trust" Security approach and architecture across their digital estate. * After reading this book, readers will be in a better position to strategize, plan and design a credible and defensible Zero Trust security architecture and solution for their organization, understand the relevance of human elements and implement a stepwise journey that delivers significantly improved security and streamlined operations.

Crises like the COVID-19 pandemic are wake-up calls for enterprises to review their current risk management models. This book suggests a more robust risk management maturity model and illustrates the application in crisis situations. The book surveys existing risk management maturity models and proposes a new model appropriate for assessing the risk management processes in enterprises during times of crisis. Its key advantages include the correlation of its attributes with crisis situations and an innovative methodological approach to model development. The authors use the model to examine 107 enterprises from the financial services, construction and IT sector, showing how it allows the user to identify risk management maturity changes in the aftermath of the COVID-19 pandemic. The book will interest entrepreneurs, managers and risk management professionals, who can use the model in their management processes, as well as enterprise stakeholders and academics. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution- Non Commercial-No Derivatives 4.0 license.

A timely and apposite treatise on Papua New Guinea's economic environment, this book explores business organizations law and various aspects of commercial law in Papua New Guinea in a readable and informative style.

Business and commerce is the twin engine that propels the economy of a modern nation. They ensure steady economic growth and development. In an age of globalization, they assume even greater importance than at any time in human history. A nation risks being marginalized or left behind in the race for a share of the world economic market unless it ensures the stability of its business and commercial sector. Trade regulation, good governance and democratic institutions go hand in hand in guaranteeing political and social equilibrium. As such the laws designed to facilitate trade and commerce are a vital component of the political and social equation.

This is a valuable book for law students, legal practitioners, accountants and business executives, not only within Papua New Guinea, but also in Australia and throughout the South Pacific.

First published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

Unlike the competition, which can be much more theory-heavy texts, this book focuses on how strategy works in everyday practice, which is becoming the core focus of Strategic Management courses globally; New edition has been fully updated throughout, including new case studies from emerging markets and pedagogy such as practice boxes and reflective questions to aid student comprehension of the theory; Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.

To effectively adapt and thrive in today's business world, organizations need to implement effective organizational development (OD) interventions to improve performance and effectiveness at the individual, group, and organizational levels. OD interventions involve people, trust, support, shared power, conflict resolution, and stakeholders' participation, just to name a few. OD interventions usually have broader scope and can affect the whole organization. OD practitioners or change agents must have a solid understanding of different OD interventions to select the most appropriate one to fulfill the client's needs. There is limited precise information or research about how to design OD interventions or how they can be expected to interact with organizational conditions to achieve specific results. This book offers OD practitioners and change agents a step-by-step approach to implementing OD interventions and includes example cases, practical tools, and guidelines for different OD interventions. It is noteworthy that roughly 65% of organizational change projects fail. One reason for the failure is that the changes are not effectively implemented, and this book focuses on how to successfully implement organizational changes. Designed for use by OD practitioners, management, and human resources professionals, this book provides readers with OD basic principles, practices, and skills by featuring illustrative case studies and useful tools. This book shows how OD professionals can actually get work done and what the step-by-step OD effort should be. This book looks at how to choose and implement a range of interventions at different levels. Unlike other books currently available on the market, this book goes beyond individual, group, and organizational levels of OD interventions, and addresses broader OD intervention efforts at industry and community levels, too. Essentially, this book provides a practical guide for OD interventions. Each chapter provides practical information about general OD interventions, supplies best practice examples and case studies, summarizes the results of best practices, provides at least one case scenario, and offers at least one relevant tool for practitioners.

In this book, author Nate Furuta, former chair and CEO of Toyota Boshoku America Inc., shares the story of his decades of experience directly leading the establishment of Toyota cultures outside Japan. Furuta was the first Toyota employee on the ground at New United Motor Manufacturing Inc. (NUMMI), Toyota's joint venture in California with General Motors, where he directly led the establishment of the most revolutionary labor-management agreement in the history of the US auto industry. In addition, Furuta was the first Toyota employee on the ground in Georgetown Kentucky at Toyota's first full-scale, wholly owned manufacturing operation outside Japan, where he led (working directly with President Fujio Cho) the establishment of Toyota's general management systems and culture there. This book tells the stories of establishing successful operations in those two iconic organizations as well as others. Furuta reveals details, both stories and process descriptions that only he can tell. He takes you along as he and others lead Toyota's intense globalization from the early 1980s to recent days. He introduces you to the critical leaders in Toyota's history, such as Taiichi Ohno and Fujio Cho as well as Kenzo Tamai, the head of the company's HRM function in the 1980s. This book is not about human-resource management (HRM) policies and procedures. It provides a deep dive into the way senior leaders embody deep awareness of HRM matters, developing and executing company strategy while at the same time developing organizational capability. The role of senior leaders isn't just a matter of directing the company to achieve objectives; it is a matter of building the capability to achieve those objectives, consistently, and further developing capability as it executes. Key to this is to develop the awareness, attitude, capability, and practice of identifying problems as progress is made toward achieving objectives, which is, in fact, attained through steadily eliminating each problem as it arises. This becomes a self-reinforcing loop of the organization, tapping in to the essence of solving problems while simultaneously developing ever better problem-solving skills and better problem solvers. This loop propels an organization toward meeting its purpose while developing capability for capability development. Essentially, this book reveals Toyota's general management systems from the firsthand experience of a Toyota Japanese senior manager and describes, with stories and process examples, the attitude, behaviors, and systems needed to successfully establish and lead in a true Lean business environment.

Authors from Australia, France, Germany, the UK and USA are among those whose work is represented in this set. Tabular information, diagrams and real examples all supplement the theoretical issues discussed in these books.

Over the past few years, many of the former Communist-rule countries of Central and Eastern Europe have taken a steady path toward becoming more or less normal capitalist countries - with Poland and Hungary cases in point.

Russia, on the other hand, has experienced extreme difficulties in its attempted transition to capitalism and democracy. The pursuit of Western-endorsed policies of privatization, liberalization and fiscal austerity have brought Russia growing crime and corruption, a distorted economy and a trend toward authoritarian government.

In their 1996 book for Routledge - Revolution from Above - David Kotz and Fred Weir shed light on the underlying reasons for the 1991 demise of the Soviet Union and the severe economic and political problems of the immediate post-Soviet period in Russia.

In this new book, the authors bring the story up to date, showing how continuing misguided policies have entrenched a group of super-rich oligarchs, in alliance with an all-powerful presidency, while further undermining Russia's economic potential. New topics include the origins of the oligarchs, the deep penetration of crime and corruption in Russian society, the financial crisis that almost destroyed the regime, the mixed blessing of an oil-dependent economy, the atrophy of democracy in the Yeltsin years, and the recentralization of political power in the Kremlin under President Putin.

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.

Covering the theory, policy and practice of development economics across the globe, the titles in this set include three by Nobel Prize Winner W. Arthur Lewis, as well as the renowned economists G . C. Allen and Peter Bauer.

Spanning the publication years 1919-1983 these titles cover economic history in Britain, China, Japan and the USA.

Focusing on the socialist economies of many Eastern European countries, the books in this set also consider the socio-political framework against which any economic analysis must be set.

Covering the fields of productivity, monopolies, mergers, and industrial organization the titles in this set include original research and statistical studies from industries as diverse as Banking & Finance to Shipping and Textiles from Europe, the UK, USA and Asia.

Monetary co-operation, price theories, economic union and integration are some of the topics covered in this set, with obvious emphasis on their role in the world economy.

Covering the work of many of the leading theorists of the Keynesian and Post-Keynesian traditions the titles in this set examine both the Keynesian contribution to economic thoughts and analyze its limitations.