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Books > Business & Economics > Economics > General

Handbook of Research on Globalization, Investment, and Growth-Implications of Confidence and Governance (Hardcover): Ramesh... Handbook of Research on Globalization, Investment, and Growth-Implications of Confidence and Governance (Hardcover)
Ramesh Chandra Das
R9,460 Discovery Miles 94 600 Ships in 12 - 17 working days

The global economic crises of recent years have offered some sobering lessons, compelling economists, political scientists, and policymakers to reconsider traditional theories regarding the cultivation of developing nations. The Handbook of Research on Globalization, Investment, and Growth-Implications of Confidence and Governance seeks to empirically explore the relationship between a number of variables, including consumer confidence, private-sector performance, and governmental regulation. Targeting academics, social scientists, financial professionals, and lawmakers, this book seeks to categorize and analyze developing economies in a post-crisis global financial landscape in order to help shape desperately-needed policies capable of safeguarding against potential catastrophe.

Management, Participation and Entrepreneurship in the Cultural and Creative Sector (Hardcover, 1st ed. 2020): Martin Piber Management, Participation and Entrepreneurship in the Cultural and Creative Sector (Hardcover, 1st ed. 2020)
Martin Piber
R5,145 Discovery Miles 51 450 Ships in 12 - 17 working days

This book elucidates and maps the societal impact of experience and heritage, participation, and entrepreneurship in the cultural sector. The contributions address and explore the relevance of culture, cultural entities, and heritage as collective memories and reservoirs of experience for other social systems, change and societal innovators like entrepreneurs. Insofar, cultural activities can be understood as a bridge between past experiences and future challenges. The first key focus is the participation of people in various contexts, initiatives, and projects. Such participation unleashes creativity and connects different societal layers - culture, economy, and innovation. Accordingly, a second focus is the entrepreneurial efforts and ideas that originate within arts and culture. Readers will find critical empirical and theoretical studies that challenge the current understandings of the cultural sector from different theoretical perspectives and with different methodological approaches. A variety of topics are explored within the thematic areas of cultural heritage, managerial practices, participation, and cultural entrepreneurship, as well as their inter-relations. Ultimately the aim is to provide the reader with a better understanding of the sometimes conflicting, sometimes mutually fertilizing areas of the arts, culture, business, management, and innovation. The book will be of interest to scholars, students, professionals, and policymakers.

Key Concepts in Urban Studies (Hardcover): Dominque Craft Key Concepts in Urban Studies (Hardcover)
Dominque Craft
R3,516 R3,159 Discovery Miles 31 590 Save R357 (10%) Ships in 10 - 15 working days
Evolving Economics - Exploring the Crises of Capitalism and a Long-Term Vision of the Economy of a More Sustainable,... Evolving Economics - Exploring the Crises of Capitalism and a Long-Term Vision of the Economy of a More Sustainable, Egalitarian, and Liber (Hardcover)
Joseph P Firmage
R439 Discovery Miles 4 390 Ships in 12 - 17 working days
The Innovative Communicator - Putting the Soul Back Into Business Communication (Hardcover): Miti Ampoma The Innovative Communicator - Putting the Soul Back Into Business Communication (Hardcover)
Miti Ampoma
R573 Discovery Miles 5 730 Ships in 12 - 17 working days

"An inspiring and practical guide to really effective people-communication in a modern business climate crying out for it"

Mike Harris - Founding CEO of first direct and Egg Banking plc, founding Executive Chairman at Garlick and ex CEO of Mercury Communications

"This book puts the heart and soul back into business. Miti Ampoma combines her deep experience with fresh insight and inspirational thinking in a communications masterclass that focuses us all on our most valuable asset, at the heart of everything we do - our people."

Mike Symes - Chief Executive, Financial Marketing Limited

"Miti Ampoma, with pincer-sharp clarity, explains brilliantly the relationship between becoming an innovative communicator and having a successful business. She whets our appetite to go do "

Anne Newton - Chief Executive, Richmond Chamber of Commerce

"Articulate and incisively written with compelling stories and practical ways for us to achieve better communication skills so our businesses excel."

Daniel Priestley - Author, Become A Key Person Of Influence

Every business needs an Innovative Communicator

- Are you craving relief from pin numbers, passwords and soulless voice-activated messages?

- Is communication with people in your workplace an uphill struggle in spite of all you have tried?

- Do you fear that the heart and soul of your business is evaporating?

- Is all this impacting staff morale and bottom line profits?

Good human communication is more important than ever in a business world where technology and process have come to dominate at the expense of bringing out the best in people. Work colleagues respect and respond well to clear, honest communication they can trust. At the heart of that communication there needs to be a genuine focus on integrity and humanity.

You may think good communication is best left to the experts, but nothing could be further from the truth.

This book introduces the Innovative Communicator, who puts the soul and heart back into business communication to deliver happy staff, happy customers and more profits. The Innovative Communicator is able to build deep relationships, get their team on board, plan powerful communication strategies, whilst courageously pushing their own boundaries, having the capacity for great empathy and the skills to get tough with heart when necessary.

Start becoming an Innovative Communicator today.

See and feel the difference

Sierra Club Bulletin; v.12 (1924) (Hardcover): Sierra Club Sierra Club Bulletin; v.12 (1924) (Hardcover)
Sierra Club
R826 Discovery Miles 8 260 Ships in 12 - 17 working days
Armstrong Circle A Cork Brick - for Flooring Cow Stalls, Calf and Bull Pens, Horse Stalls, Sheep Pens, Piggeries, Kennels, Etc... Armstrong Circle A Cork Brick - for Flooring Cow Stalls, Calf and Bull Pens, Horse Stalls, Sheep Pens, Piggeries, Kennels, Etc (Hardcover)
Armstrong Cork Company
R714 Discovery Miles 7 140 Ships in 10 - 15 working days
Black Box Casino - How Wall Street's Risky Shadow Banking Crashed Global Finance (Hardcover): Robert Stowe England Black Box Casino - How Wall Street's Risky Shadow Banking Crashed Global Finance (Hardcover)
Robert Stowe England
R1,988 Discovery Miles 19 880 Ships in 10 - 15 working days

This cautionary tale explains how the murky and complex world of mortgage finance caused a global market meltdown-and offers new insights on how to create a stronger world of banking and mortgage finance. Years after the economic crisis of the late 2000s, Americans still want to know what went wrong-and why. Black Box Casino: How Wall Street's Risky Shadow Banking Crashed Global Finance provides an accurate and understandable explanation, compiling and interpreting mountains of evidence to provide clear analysis and insight into the crisis that traumatized people and institutions around the globe. The book provides a thorough, in-depth examination of the multiple contributing factors. The author goes back as far as 15 years before the crisis to show how the well-intentioned idea of providing home ownership prompted a government led effort to steadily weaken credit standards. He assigns partial blame on regulators that were unaware of growing levels of risk, ignored mounting evidence of a housing bubble, and failed to grasp the unintended consequences of certain regulations. The origins of the overload of subprime collateralized debt obligations that led to concentrated risks on the balance sheets of many large banks around the world are also explained. Charts and graphs A bibliography

The Economics of Biotechnology (Hardcover): James D. Gaisford, Jill E. Hobbs, William A. Kerr, Nicholas Perdikis, Marni D.... The Economics of Biotechnology (Hardcover)
James D. Gaisford, Jill E. Hobbs, William A. Kerr, Nicholas Perdikis, Marni D. Plunkett
R3,191 Discovery Miles 31 910 Ships in 12 - 17 working days

The Economics of Biotechnology is a highly accessible book dealing with some of the most crucial issues to arise in this area. Special attention is paid to consumer, ethical and environmental concerns as well as questions relating to trade policy, intellectual property, who will receive the benefits, international development and the role of international institutions such as the WTO. The authors examine concerns arising from the application of biotechnology in the agri-food industrial complex, and many of the issues discussed also have implications for the medical and pharmaceutical aspects of biotechnology. Fundamental questions regarding the application of standard economic analysis to biotechnology are resolved using traditional neo-classical analyses as well as less mainstream methods. Through exploring a number of approaches, original and unexpected conclusions are reached. This coherent and relevant treatment of the myriad facets of biotechnology will be welcomed by academics, scholars, and economists with a specific interest in international economics or technology, international policymakers, and economic commentators.

The Fundraising Reader (Paperback): Beth Breeze, Donna Day Lafferty, Pamala Wiepking The Fundraising Reader (Paperback)
Beth Breeze, Donna Day Lafferty, Pamala Wiepking
R1,128 Discovery Miles 11 280 Ships in 9 - 15 working days

I carefully curated reader designed to be a core text for philanthropy programmes International and inclusive, incorporating global voices translated into English, in some cases for the first time Focused on the concept, practice and theory of fundraising, with a particular focus on informed and critical decision-making in both the academic and professional fields Contains excepts rather than full pieces for a condensed experience that saves the reader time While designed for courses, its focus on practice and the professionalisation of fundraising will appeal to fundraisers and non-profit sector professionals A rich and varied mixture of pieces ranging from the cutting edge of research through to biographies, autobiographies, journalism and historic sources

Research and Development in E-Business Through Service-Oriented Solutions (Hardcover, New): Katalin Tarnay, Sandor Imre, Lai Xu Research and Development in E-Business Through Service-Oriented Solutions (Hardcover, New)
Katalin Tarnay, Sandor Imre, Lai Xu
R5,130 Discovery Miles 51 300 Ships in 12 - 17 working days

As businesses are continuously developing new services, procedures, and standards, electronic business has emerged into an important aspect of the science field by providing various applications through efficiently and rapidly processing information among business partners. Research and Development in E-Business through Service-Oriented Solutions highlights the main concepts of e-business as well as the advanced methods, technologies, and aspects that focus on technical support. This book is an essential reference source of professors, students, researchers, developers, and other industry experts in order to provide a vast amount of specialized knowledge sources for promoting e-business.

Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance (Hardcover): Bartolome... Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance (Hardcover)
Bartolome Marco-Lajara, Javier Martinez Falco, Luis A. Millan-Tudela
R6,831 Discovery Miles 68 310 Ships in 12 - 17 working days

The world is currently witnessing a change in the business paradigm in which economic, social, and environmental variables are taken into account. In this sense, sustainable companies focus on the development of a profitability formula that, through the connection with stakeholders and the natural environment, operates in harmony with social and economic progress. In this sense, the concept of corporate sustainability refers to the attempt by companies to balance social, economic, and environmental objectives. It requires a strong orientation towards the future as well as an awareness of the need to preserve the existence and well-being of the human species. In this way, companies seek to ensure long-term business success while contributing to the economic, social, and environmental development of the territories in which they operate. Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance provides a guide for study, reflection, and critique to understand corporate sustainability while offering the basis for comprehending this phenomenon in different sectors of the economy. The book also sheds light on the new currents and challenges of the discipline. Covering key topics such as big data, ethical business, and strategic management, this premier reference source is ideal for business owners, managers, entrepreneurs, government officials, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Letter to the One Percent (Hardcover): Anthony W Orlando Letter to the One Percent (Hardcover)
Anthony W Orlando
R724 Discovery Miles 7 240 Ships in 10 - 15 working days

Letter to the One Percent is exactly what it sounds like: a letter to the richest one percent of American households. It is a call to action, a plea for compassion, and a manifesto for the future. It tells the story of their extraordinary success - and how the other 99 percent of Americans missed out. It explains how this divergence caused household income to stagnate, forced millions of Americans into poverty, and triggered the worst financial crisis since the Great Depression. It appeals to the better angels of their nature to bear a higher burden -- by paying higher taxes, empowering labor, and cracking down on white-collar crime -- in order to reverse the damage done in the past three decades.

From Here to Where (Hardcover): Gabriel Silva Lamboglia From Here to Where (Hardcover)
Gabriel Silva Lamboglia
R565 Discovery Miles 5 650 Ships in 12 - 17 working days

This book offers an intimate look at the trials and triumphs of an immigrant from Uruguay who spoke no English when he arrived in America. Part memoir, part inspirational life lessons, From Here to Where offers personal insights, inspirational quotes, and sayings that shaped the business ideology of this self-made entrepreneur. Throughout this book, he explains how he applies or modifies these sayings in real situations to guide him on his path in times of uncertainty. Gabriel Silva Lamboglia writes in his introduction, "The way you choose to apply the sayings and information in this book will determine the results you achieve. However you choose to read the book, I hope you will embrace these sayings and incorporate them into your daily life to help you through uncertain times and to achieve the happiness you desire." Presented with delightful illustrations that bring the book to life, From Here to Where inspires all of us to do our best and be our best selves. Whether read in a single sitting, or picked up occasionally for inspiration, this is a valuable book for those who are just starting out and established business leaders alike.

Taxation and Economic Behaviour - Introductory Surveys in Economics, Volume I (Hardcover): John Creedy Taxation and Economic Behaviour - Introductory Surveys in Economics, Volume I (Hardcover)
John Creedy
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

Taxation and Economic Behaviour offers a number of broad introductory surveys in the areas of public economics and public finance. Divided clearly into two parts - measurement issues and taxation and economic behaviour - this innovative collection of articles consists of published refereed papers and several new and previously unpublished pieces.Initially, the book focuses on measurement issues, and includes chapters on income inequality, poverty, tax progressivity, income dynamics and welfare changes. It then goes on to explore the wider theme of taxation and economic behaviour, including material on taxation and labour supply, behavioural micro simulation modelling, and general equilibrium. Throughout the book, John Creedy makes use of numerical examples which help to illustrate the structure and use of the various models. Providing introductory material and syntheses of a wide range of topics, Taxation and Economic Behaviour will be welcomed by students, lecturers and researchers with an interest in public finance and public sector economics.

Successful Home Based Business Guide (Hardcover): John Stevens Successful Home Based Business Guide (Hardcover)
John Stevens
R837 Discovery Miles 8 370 Ships in 10 - 15 working days

Today's economy has been fluctuating so much that companies are whittling down their pools of local workers and outsourcing their services from abroad instead, which means that true job security is up to you. The best way to survive unemployment is by self-employment, and this book will teach you how to put up and operate your very own business right within the comfort of your own home. Everyone has the potential to create a self-sustaining business from their personal interests, hobbies, or skills. The most important factor, though, is how to handle the obstacles along the way, balance the financial sheets to prevent (Gasp!) bankruptcy, and consistently improve your business to attract clients and soar above the competition. The entrepreneurship road is long, but as long as you're equipped with the right know-how, you will be able to reap the rewards.

POLARIZE: Fast-Track Marketing For Growth Hackers (Hardcover): Matt Cumming POLARIZE: Fast-Track Marketing For Growth Hackers (Hardcover)
Matt Cumming
R790 Discovery Miles 7 900 Ships in 10 - 15 working days

POLARIZE is marketing reframed, reconsidered and reinvented - modern marketing wizardry - an enchantment that captivates and converts best-match consumers to brand-lovers and public advocates. HEY. You might hate this - great...Otherwise, you're probably going to feel pretty damn buzzed about the POLARIZE approach. And that's the point really. The love/hate response is powerful. It's HIGHLY motivating. It makes people do stuff. They take sides and talk about it. Whereas, the "yeah, well, I guess that looks nice" response is not really a response at all. Fence-sitters don't buy your stuff. What do you want - for people to like you (boring!), or for people to LOVE you? The 'lovers' (advocates) SHARE more, BUY more and their enthusiasm is contagious. Even the 'haters' (detractors) share WAY more than your fence-sitters. POLARIZE will show you how to get a whole lot more 'lovers' (and a few huggable haters too) - it's a serious fast-track marketing 'growth hack' for your business.

Co-evolution Strategy Canvas (Hardcover, 1st ed. 2021): Jiangyong Lu Co-evolution Strategy Canvas (Hardcover, 1st ed. 2021)
Jiangyong Lu
R2,942 Discovery Miles 29 420 Ships in 10 - 15 working days

This book discusses the problem that why entrepreneurs don't have clear strategies in different phrases and how to solve it. The author uses the tools of human resource from inside and outside aspects to analyze the problem. What's more, the author also discusses the problems from 4 dimensions, such as users, organizations, products and markets. Use the co-evolution strategy canvas to summarize solutions for different phrases of enterprises.

A Twenty-Something's Guide to Financial Freedom (Hardcover): Josh Gronholz, CWS(R), RMA(R), AIF(R), Brett Machtig, Ph.D.,... A Twenty-Something's Guide to Financial Freedom (Hardcover)
Josh Gronholz, CWS(R), RMA(R), AIF(R), Brett Machtig, Ph.D., Henry H. Parker
R1,517 Discovery Miles 15 170 Ships in 10 - 15 working days

The main goal of this book is to teach you one of the most important secrets in life: how to let money make money for you. Although money is inanimate, it can breed like a living person. It can reproduce itself one time, ten times, 100 times, 1000 times, a million times and more.

Social, Health, and Environmental Infrastructures for Economic Growth (Hardcover): Ramesh Chandra Das Social, Health, and Environmental Infrastructures for Economic Growth (Hardcover)
Ramesh Chandra Das
R5,529 Discovery Miles 55 290 Ships in 12 - 17 working days

The development of any contemporary economy is affected by numerous factors. By creating stable infrastructures, countries can more easily thrive in competitive international markets. Social, Health, and Environmental Infrastructures for Economic Growth is a comprehensive source of academic material that examines the impact of infrastructure development on modern economies. Highlighting relevant perspectives on topics such as employment, rural development, and energy production, this is an ideal reference source for researchers, students, professionals, practitioners, and policy makers interested in the social, health, and environmental infrastructures in contemporary economies.

Women's Lived Experiences of the Gender Gap - Gender Inequalities from Multiple Global Perspectives (Hardcover, 1st ed.... Women's Lived Experiences of the Gender Gap - Gender Inequalities from Multiple Global Perspectives (Hardcover, 1st ed. 2021)
Angela Fitzgerald
R2,940 Discovery Miles 29 400 Ships in 10 - 15 working days

This book explores gender inequity and the gender gap from a range of perspectives including historical, motherhood, professional life and diversity. Using a narrative approach, the book shares diverse experiences and perspectives of the gender gap and the pervasive impact it has. Through authors' in-depth insights and critical analysis, each chapter addresses the gender gap by providing a nuanced understanding of the impact of the particular lens. It shares a holistic understanding of lived experiences of gender inequity. The book offers interdisciplinary insights into current political, social, economic and cultural impacts on women and their lived experiences of inequity. It provides multiple voices from across the world and draws on narrative approaches to sharing evidence-based insights. It includes further insights and critique of each chapter to widen the perspectives shared as the gender gap is explored and provide rigorous discussion about what possibilities and challenges are inherent in the proposed solutions as well as offering new ones. Chapter 10 and chapter 11 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership (Hardcover): Seamus Phan Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership (Hardcover)
Seamus Phan
R834 Discovery Miles 8 340 Ships in 12 - 17 working days

A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.

Handbook of Research on the Impact of Fandom in Society and Consumerism (Hardcover): Chenglu Wang Handbook of Research on the Impact of Fandom in Society and Consumerism (Hardcover)
Chenglu Wang
R8,610 Discovery Miles 86 100 Ships in 12 - 17 working days

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Introduction To Marketing - Principles Of Wholesale And Retail Distribution (Hardcover): Paul D. Converse Introduction To Marketing - Principles Of Wholesale And Retail Distribution (Hardcover)
Paul D. Converse
R955 Discovery Miles 9 550 Ships in 12 - 17 working days

INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface . THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones Contents I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THEPROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to producemany more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...

Business Alchemy - Turning Ideas into Gold (Hardcover): William R Cobb, M. L. Johnson Ed.D Ph.D. Business Alchemy - Turning Ideas into Gold (Hardcover)
William R Cobb, M. L. Johnson Ed.D Ph.D.
R825 Discovery Miles 8 250 Ships in 12 - 17 working days

Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don't have access to accurate information about the entrepreneurial process. This book is a "word map" for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.

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