This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

: WINNING ANSWERS TO ALL YOUR COLD CALLING QUESTIONS WINNING ANSWERS TO ALL YOUR TELEMARKETING QUESTIONS WINNING ANSWERS TO ALL YOUR TELESALES QUESTIONS ELAYNE NUSBAUM COLD CALLING

The mainstream perception of Russian business today is framed by images of wild capitalism and a Dutch-diseased resource-dependent economy with poorly functioning rules and institutions. Despite the continued relevance of these issues in the current environment, readers of this book will discover that business in Russia has undergone a remarkable transformation. Important characteristics of the contemporary Russian business climate include the rise of a new generation of Russian business leaders and entrepreneurs, a variety of innovative and adaptive business strategies developed to respond to the increasingly VUCA world, a confident middle class with significant purchasing power, as well as a surprising level of integration in the world economy, including increasingly with China and its Belt and Road Initiative (BRI). These evolving developments have received little attention from researchers and practitioners. This book has been written by Russian experts and thought leaders to address this knowledge gap. The five sections provide a diverse but integrated set of opinion pieces, analyses and cases about Russian business covering markets and macro perspectives, strategy and governance, innovation and entrepreneurship, internationalization and leadership. The aim is to overcome preconceptions by illustrating the underreported and multifaceted nature of the life of Russian business and take the reader closer to what is really happening on the ground. The book contains more than 50 contributions from 54 authors representing opinion leaders in Russia and abroad including prominent academics and businessmen. The Life of Russian Business is aimed at practitioners, policy-makers and educators, as well as those generally interested in Russia. By disseminating state-of-the-art insights on Russian decision-makers and institutions, the book ultimately delivers a well informed and balanced guide for those wishing to participate in Russia's economy.

Sarnikar cites evidence of frequent misconceptions of economics amongst students, graduates, and even some economists, and argues that behavioral economists are uniquely qualified to investigate causes of poor learning in economics. She conducts a review of the economics education literature to identify gaps in current research efforts and suggests a two-pronged approach to fill the gaps: an engineering approach to the adoption of innovative teaching methods and a new research program to enhance economists' understanding of how learning occurs. To facilitate research into learning processes, Sarnikar provides an overview of selected learning theories from psychology, as well as new data on hidden misconceptions amongst beginning students of economics. She argues that if they ask the right questions, economists of all persuasions are likely to find surprising lessons in the answers of beginning students of economics.

This book discusses social innovations by cooperatives from the Asia and Pacific region. Social innovations emerge when the state and market in developing countries find it difficult to solve problems such as poverty, hunger, ill health, poor education systems, inadequate drinking water and poor sanitation. These countries also face barriers to economic growth such as climate change, poor governance, unequal opportunities and social exclusion. This volume therefore addresses the following questions. What are the distinctive features of social innovations by cooperatives? How social innovations bring in changes in the process and outcome of development? After presenting theories of social innovation and a critical review of cooperatives and social innovation, the book presents 15 chapters on social innovations by cooperatives in the Asia Pacific region. These social innovations are related to health insurance, community based tourism, disaster response, climate smart agriculture, use of social media for youth empowerment, training for the emergence of second-line leaders in cooperatives, social inclusion through innovative finance, profitable marketing of organic produce to strengthen economic status of small farmers, digital auction and value addition for income security of farmer members, collaboration between cooperative members and workers for the mutual benefit, worker cooperatives, women leadership and participation, building union-cooperative partnership in finance and rating of cooperatives to promote transparency and accountability. A chapter on innovative services of cooperatives during the time of Covid19 is also included. This volume will be quite significant for co-operators, researchers, teachers, practitioners and policy-makers at the global level. The theme is relevant for international development community and national cooperatives with concern for their communities, which is the seventh cooperative principle of International Cooperative Alliance and the Sustainable Development Goal of the UN.

The fourth industrial revolution is having a major impact on industry and societies primarily because of what has been called its raw material: data. New technologies are allowing hyper-connection on a global scale, not only between people, but also between people and machines and, in the case of the Internet of Things, even amongst machines themselves. This book offers a critical reflection on the meaning and expected consequences of the fourth industrial revolution, with a particular focus on the advent of digital globalisation and its implications for industrial policy. Industrial revolutions are considered not only in terms of technological progress, but also in the context of the changing relationship between market and production dynamics, and the social and political conditions enabling the development of new technologies. Industrial Policy for the Manufacturing Revolution aims to increase our capacity to anticipate and adapt to the forthcoming structural changes. It outlines the type of industrial policy and strategies that are needed in this era of rapid transformation. The authors propose a 'comprehensive industrial policy' that considers the complexity of structural changes involving industry as well as institutions and social and education policies, in order to encourage the participation of all citizens in the development process. The book also features a concrete example of comprehensive industrial policy implementation at the regional level. This stimulating and thoughtful book makes the case that industrial policies are more vital than ever, particularly now as the economy undergoes a technological revolution. It will be required reading for all those interested in industrial economics and policy, business and technology.

Selected Themes in Nursing Home Management presents a critical examination of traditional practices by managements of nursing homes-practices that have rendered illusory the accomplishment of the noble goals of providing needed care for the elderly population. Anchored in real floor experiences of the author, the book provides a roadmap toward the destination of compassionate care for the elderly. It is a compelling read for policy makers, department of health regulators and supervisors, nursing home managers and staff, and students of healthcare management.

This book explores how technological progress accelerates the transformation of economic development by adopting a fundamental logical approach to technological progress, intensive inputs, and promotion of productive efficiency to transformation of economic development. It investigates the internal mechanisms and the choice of corresponding modes that initiate technological progress to accelerate the transformation of economic development at three basic research levels: micro-enterprise level, mid-industry level and macro-economy level. Based on the above research, the book summarizes four dimensions facilitating the transformation: agricultural intensification, new industrialization, modernization of the service industry and the advanced manufacturing industry, and linkage of the modern service industry. This book is especially valuable in its hierarchical categorization covering theoretical, empirical, industrial and strategic exploration. On one hand, it analyzes the mechanisms and approaches influencing the transformation of economic development driven by technological progress from both theoretical and empirical perspectives. On the other hand, based on the introduction of advanced international experiences, it probes into the guarantee basis for the strategic implementation and the corresponding mode choices of the transformations. Furthermore, it offers specific policy proposals from both the macro level of how technological progress promotes the transformation of economic development and the micro level covering the agricultural, industrial and service industries.

This book addresses the need to support decision-makers across Africa by promoting awareness of the importance of space technologies and data to African development through the presentation of existing examples where space supports education and healthcare, and by making recommendations for further roll-out of these efforts. This is necessary because of the enduring misconception that space-related research and expenditure competes with other, more pressing, needs on the continent, when in truth space can play a major role in meeting these needs. Accordingly, the book unpacks the United Nations Sustainable Development Goals (SDGs) 2030 and the critical needs they address in the African context. Secondly, it provides an analysis of the African higher education landscape and considers the network of higher education-related SDGs, their targets, and their indicators. Africa's own development plan, Agenda 2063, is also explored. The African higher education landscape is then assessed by way of three models - the Space-Education Equation (SEE), the Benefits to Education by Space Transection (BEST), and the Enhanced Education for Sustainable Development Access and Success (EESDAS) model. The critical role of educational technologies and e-learning in bridging the educational access and success gap is appraised, as is the role of the space sector, and its technologies, applications, and data in African higher education. Finally, it explores e-health and provides an analysis of pertinent technologies required by e-health, past and present, and the opportunities and challenges it presents. Space technology can play a critical role in eliminating the barriers that are currently preventing e-health from playing a more significant role in a developing region such as sub-Saharan Africa.

This book has four main parts. Each part serves as a prerequisite and drives the next part. Knowing what your customer needs is key to lay a strong insight foundation. Building on these insights, innovation management is both an art and skill to ensure good balance between timing and resource. Innovation, both product and service, is not a one-off event. It needs a life of its own, breathing and growing. Investing in your most valuable asset - employees, sometimes overlooked by many executives, will only bring to life those service innovations built from the insights. To continue innovation within the organization, It must be embedded into the organizational culture through change management, measured and rewarded. A balanced scorecard will keep track that we are not just financially successful but at the same time achieve overall business success, which includes customers, processes and employee talents.

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

The presence of transaction costs greatly modifies the traditional picture of the allocation of resources through the market. It gives rise to many phenomena inexplicable in the simple market view and to problems of government policy. Oliver Williamson has been a leading figure in this analysis. His interpretations of corporate governance and of the complementarity between internal controls and the market have been the most profound in the literature. It is good that his leading essays are now available in collected form.' - Kenneth J. Arrow, Stanford University, US'Oliver Williamson's contributions to economics are certainly among the most important of the past several decades, and their importance will be increasingly recognized as economists come to grips with all that he has accomplished. This collection provides an unparalleled view of those contributions, and it belongs on the bookshelf of everyone who wants to understand complex economic transactions.' - David Kreps, Stanford University, US 'This book provides a terrific opportunity to have a collection of Oliver Williamson's best papers on transaction cost economics all in one convenient volume.' - Paul L. Joskow, Alfred P. Sloan Foundation and MIT 'Williamson's work on transaction cost economics has shaped the thinking of all social scientists about organizations and institutions. This volume reprints many of his seminal papers on the subject, and is valuable both as commemoration and for reference.' - Avinash Dixit, Princeton University, US Transaction cost economics has and continues to be a fruitful area of research. There is still much to be done in the field with past research being used in conjunction with the vast number of contractual phenomena that have yet to be investigated in transaction cost economics terms. New challenges are posed by the need to move beyond the design of new contractual instruments (such as financial derivatives) to include an examination of the lurking hazards that attend contract implementation. This important collection brings together Professor Williamson's key papers on transaction cost economics. It will be of benefit to academics, scholars and practitioners with an interest in this progressive subject.

Obtaining the ultimate objective of economic growth depends largely on the availability of infrastructure in the economy. New developments in finance also play an important role in enhancing economic prosperity in a country. Strategic Infrastructure Development for Economic Growth and Social Change explores different avenues of research in the areas of corporate governance, socioeconomic conditions, modern business infrastructure, business automation, strategic financial management, and financial aspects of modern businesses. This reference work discusses practical applications, skills, practices, and strategies involved in economic and business growth, and overall economic development. Academicians, practitioners, professionals, and researchers will benefit from the topics discussed in this book.