|
|
Books > Business & Economics > Economics > General
This cautionary tale explains how the murky and complex world of
mortgage finance caused a global market meltdown-and offers new
insights on how to create a stronger world of banking and mortgage
finance. Years after the economic crisis of the late 2000s,
Americans still want to know what went wrong-and why. Black Box
Casino: How Wall Street's Risky Shadow Banking Crashed Global
Finance provides an accurate and understandable explanation,
compiling and interpreting mountains of evidence to provide clear
analysis and insight into the crisis that traumatized people and
institutions around the globe. The book provides a thorough,
in-depth examination of the multiple contributing factors. The
author goes back as far as 15 years before the crisis to show how
the well-intentioned idea of providing home ownership prompted a
government led effort to steadily weaken credit standards. He
assigns partial blame on regulators that were unaware of growing
levels of risk, ignored mounting evidence of a housing bubble, and
failed to grasp the unintended consequences of certain regulations.
The origins of the overload of subprime collateralized debt
obligations that led to concentrated risks on the balance sheets of
many large banks around the world are also explained. Charts and
graphs A bibliography
INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL
DISTRIBUTION by Paul D. Converse. Preface . THIS BOOK has a
definite objective to combine a treat ment of general marketing
methods and principles with a more detailed treatment of retailing,
particularly the operation of small and medium-size stores. It is
believed that one . can not properly understand retailing without
some knowledge mar ket economics and wholesaling. Students will
understand ptail store operation better if they first secure a
general knowledge of the field of marketing and know the place of
retailing in the over all picture. Therefore, market economics, the
physical handling of goods, and wholesaling are treated before the
discussion of retailing is begun. Paul D. Converse Fred M. Jones
Contents I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2.
THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND
COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A.
Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75
WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B.
Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE
MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE
MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A.
Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi,
THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237
Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER
OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18.
SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and
Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING
WHERE AND HOW TO BUY 319 21. THEPROBLEM OF PRICING 335 D. Selling
LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW
DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF
SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT
437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK
CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE
PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The
Control of Marketing 34. THE REGULATION OF COMPETITION 563 35.
MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction The
Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the
most important part of business. Most business concerns can produce
many more goods than they can sell at a profit. Give us sales is
the common cry of businessmen, and huge sums are spent on ad
vertising and salesmanship. Whatever can be sold can be made. The
big problem is distribution. Such statements are common and may be
accepted as generally true in normal times. This condition has not
always existed. Up until compara tively recent times, the big task
of the race was to produce enough goods food, clothing, and
shelterto satisfy its needs. During the past 150 years the problem
has been altered by the use of labor-saving machinery by the
discoveries and inventions of chemistry, agriculture, physics, and
engineering and by the development of scientific management and
accounting. The development of the natural sciences and the arts of
physics, entomology, geology, chemistry, management, and en
gineering has given us much new knowledge which has enabled us to
increase greatly the output of goods and to reduce the costs of
production. The result is that usually we are able to producemany
more goods than the consumers are able to buy at the prevailing
prices. Hence businessmen and farmers have become greatly
interested in distribution...
POLARIZE is marketing reframed, reconsidered and reinvented -
modern marketing wizardry - an enchantment that captivates and
converts best-match consumers to brand-lovers and public advocates.
HEY. You might hate this - great...Otherwise, you're probably going
to feel pretty damn buzzed about the POLARIZE approach. And that's
the point really. The love/hate response is powerful. It's HIGHLY
motivating. It makes people do stuff. They take sides and talk
about it. Whereas, the "yeah, well, I guess that looks nice"
response is not really a response at all. Fence-sitters don't buy
your stuff. What do you want - for people to like you (boring!), or
for people to LOVE you? The 'lovers' (advocates) SHARE more, BUY
more and their enthusiasm is contagious. Even the 'haters'
(detractors) share WAY more than your fence-sitters. POLARIZE will
show you how to get a whole lot more 'lovers' (and a few huggable
haters too) - it's a serious fast-track marketing 'growth hack' for
your business.
The success of a business is largely determined by how adaptably it
can facilitate innovative digital architectures and human-based
resources. By redesigning this process, businesses have also
changed their growth factors to incorporate a more service-driven
ecosystem focused on a configuration of resources, talent, and
technologies. Business Reinvention for Ecosystem Value,
Flexibility, and Empowerment: Emerging Research and Opportunities
provides a holistic view of how a business sets the proper mindset
in light of a plethora of digital technologies, how to
systematically choreograph the right components for the
reinvention, and how to strategically undertake the change journey.
The content within this publication examines human value,
e-business, and self-determined behaviors. It is designed for
academicians, corporate managers, executives, researchers, and
students.
Obtaining the ultimate objective of economic growth depends largely
on the availability of infrastructure in the economy. New
developments in finance also play an important role in enhancing
economic prosperity in a country. Strategic Infrastructure
Development for Economic Growth and Social Change explores
different avenues of research in the areas of corporate governance,
socioeconomic conditions, modern business infrastructure, business
automation, strategic financial management, and financial aspects
of modern businesses. This reference work discusses practical
applications, skills, practices, and strategies involved in
economic and business growth, and overall economic development.
Academicians, practitioners, professionals, and researchers will
benefit from the topics discussed in this book.
This is an advanced but very readable introduction to high school
algebra for honors students, including as many Cartesian topics as
can be presented without use of Euclidean geometry. These will
include standard treatments of sets, numbers, equations in one
variable, factoring, and functions, as well as more specialized
topics such as linear programming that are considered interesting
to the student. It is meant to offer an "understandable and
accessible" honors course to students in the subject. It assumes a
knowledge of multiplication by negatives, simplification of
radicals, and other operations with numbers. The style of the text
imitates that of most college level Analysis, or Advanced Calculus,
texts, both for the sophistication it imparts and to best organize
a difficult subject. Very interested students are almost assured to
get through this excellent and well written course with only the
slightest help from an ordinary tutor or committed instructor.
The globalized economy, dominated by the diffusion of innovation
and social, political, and economic changes, allows people and
knowledge to flow without knowing what lies ahead. As new economies
emerge and technologies impose significant changes, the
internationalization of markets and industries has made defining
its delimitation more difficult. Competitive Drivers for Improving
Future Business Performance is a conceptualized reference source
that discusses the use of digital skills to manage change in
volatile contexts and provides fundamental understanding of
competitive advantage to guarantee superior performances. To assure
this level of performance, a set of choices (drivers) must be
created ensuring operational efficiency, innovative products,
customer knowledge-base, and focused branding. Featuring research
on topics such as consumer experience, strategic leadership, and
flexible technologies, this book is ideally designed for managers,
executives, entrepreneurs, academicians, consulting professionals,
researchers, industry professionals, and students seeking coverage
on how to improve competitive performance in an era of uncertainty.
Advances in agriculture offer many countries the best and only
chance of reducing poverty. Yet economic growth and population
increases are driving higher demand for food and rising real
prices. What solutions have successfully promoted agriculture? This
volume examines national and international food agriculture
policies and how they enhance agricultural productivity growth. It
provides unique historical reviews on policies and their effects,
and it clearly articulates both positive and negative lessons for
promoting agriculture lead growth. With chapters written by
international authorities, this book recognizes that agriculture is
not just about providing food for today, but about growing it in an
environmentally sustainable way that can help people work their
ways out of poverty.Chapters cover international macro-economic
policies and trade, farm structure in developing countries,
regional experiences in agriculture, and regional studies on
agricultural productivity policies.
All over the world, private and public institutions have been
attracted to "nudges," understood as interventions that preserve
freedom of choice, but that steer people in particular directions.
The most effective nudges are often "defaults," which establish
what happens if people do nothing. For example, automatic
enrollment in savings plans is a default nudge, as is automatic
enrollment in green energy. Default rules are in widespread use,
but we have very little information about how people experience
them, whether they see themselves as manipulated by them, and
whether they approve of them in practice. In this book, Patrik
Michaelsen and Cass R. Sunstein offer a wealth of new evidence
about people's experiences and perceptions with respect to default
rules. They argue that this evidence can help us to answer
important questions about the effectiveness and ethics of nudging.
The evidence offers a generally positive picture of how default
nudges are perceived and experienced. The central conclusion is
simple: empirical findings strongly support the conclusion that,
taken as such, default nudges are both ethical and effective. These
findings, and the accompanying discussion, have significant
implications for policymakers in many nations, and also for the
private sector.
This case study research was carried out for a leading Recruitment
firm in India, to lay down a road-map, as part of its repositioning
strategy to be a "Recruitment Firm of Choice". The repositioning
strategy helped drive deeper relationships with clients, providing
avenues to unlock greater stakeholder value for years to come. It
is hoped the target audience specifically in the recruitment
consulting and the professional services space would find in this
study a valuable guide-map to cultivate long term competitive
advantage by adopting a strategy of differentiation woven around
their customer' needs and aspirations.
|
You may like...
The List
Barry Gilder
Paperback
R305
Discovery Miles 3 050
In At The Kill
Gerald Seymour
Paperback
R445
R409
Discovery Miles 4 090
Dirt Town
Hayley Scrivenor
Paperback
R340
R269
Discovery Miles 2 690
Leo
Deon Meyer
Paperback
(2)
R442
R406
Discovery Miles 4 060
|