In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Ekonomie vir Suid-Afrikaanse studente is 'n omvattende inleiding tot ekonomie in die algemeen, teen 'n hedendaagse Suid-Afrikaanse agtergrond. Die gemaklike styl en talle praktiese voorbeelde maak hierdie publikasie besonder toeganklik. Die boek dek al die material wat gewoonlik vir inleidende kursusse voorgeskryf word en le 'n stewige grondslag vir intermediere en gevorderde studie in ekonomie. Die vyfde uitgawe is 'n herstruktureerde, omvattend hersiene en opgedateerde weergawe van die gewilde vierde uitgawe. Soos in die vorige uitgawes, val die klem op die toepassing van ekonomiese teorie. 'n Magdom tersaaklike inligting oor die Suid-Afrikaanse ekonomie word ook gegee.

Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal scholars, including two Nobel Laureates, offer the first global assessment of the initial impact of Coase's work and the continuing inspiration that researchers and policy makers find in his contributions.The book presents a review of the continuing power of Coase's work, including the reshaping of public policies with particular respect to public utilities and network industries. Further chapters explore research programmes that he initiated including the concept of transaction costs and the analysis of property rights, especially in terms of the regulation of the communications industry and the creation of markets for the right to pollute. The book clearly demonstrates the originality of Coase's work and the challenge that it posed to conventional perspectives which has been a hallmark of his research throughout his life, from his initial view on the nature of the firm to his recent analysis of the development of capitalism in China. Less well-known features of Coase's research going beyond his famous papers on 'The Nature of the Firm' and 'The Problem of Social Cost' are also explored in detail. From economics to public policy, this complete and thorough assessment of Coase's vast contribution will be an invaluable reference to all those interested in the many areas influenced by this great economist. Contributors: D.W. Allen, K.J. Arrow, B. Arrunada, Y. Barzel, E. Bertrand, R.R.W. Brooks, J.N. Drobak, G.W. Evans, W. Farnsworth, J. Farrell, K. Foss, N.J. Foss, R.F. Freeland, J. Groenewegen,R. Guesnerie, F. Gul, T.W. Hazlett, P.G. Klein, G.D. Libecap, S.G. Medema, C. Menard, M.W. Moszoro, J.H. Mulherin, J.V.C. Nye, S. Pratten, M.M. Shirley, P.T. Spiller, J. Thomas, P. de Vries, N. Wang, O.E. Williamson

With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.

In this well-documented book, Alain Enthoven develops the ideas of consumer choice and managed competition of alternative health care financing and delivery systems, as well as describing ways to improve quality and reduce the cost of health care. He demonstrates how these ideas could be applied in the American employment-based health insurance model, how similar ideas have been introduced in the British National Health Service; how these ideas have been applied in the Netherlands; and the need for integrated comprehensive care systems. This unique anthology traces the development of two important and related themes. Firstly, the 'output' of the health services industry has been produced by disaggregated physicians, nurses and other health professionals, hospitals, drugs and device companies that somehow combine to serve the patient. Progress in quality and the economy requires the services of these components to be integrated into coherent systems in which the incentives of all providers are aligned with the needs and wants of patients for quality affordable care. Secondly, the book argues that the framework that can provide such incentives, is an appropriately designed form of market competition among systems of care seeking to serve value-conscious patients. Public officials, scholars and policy analysts from developing countries will find here a set of ideas for how to improve incentives for greater value for money. Students of health economics, policy and organization, as well as journalists and public officials interested in the use of public policy to improve efficiency in health care systems, will also find much to interest them in this book.

With contributions from some of the leading scholars in law and economics, this comprehensive book summarizes the state of economic research on litigation, procedure and evidence. Among the topics covered are the settlement negotiations; discovery; the incentive to sue; theories of legal evidence; evidentiary misconduct; and the privilege against self incrimination. A valuable reference tool for academics and post graduate students in law, business, and economics. Anyone with a general interest how legal process does and should work will also find much to interest them in this book. 'The second edition of Procedural Law and Economics is an expanded and updated collection that highlights new developments and reiterates older themes. The volume will be essential reading both for economists who want an introduction to a core legal subject, and for legal scholars seeking new insights into the such topics as settlement, fee shifting, and class actions.

Based upon his life-long collaboration with Hyman Minsky, Piero Ferri explores and reconsiders Minsky's moments in the aftermath of the 'Great Recession' of 2008. He sets out the analytical and methodological foundations of Minsky's financial instability hypothesis, offering insightful comments from a unique insider s perspective. This book stresses the necessity of including what has been recently discovered about Minsky's financial instability hypothesis into his lifelong research program, in order to obtain a more complete picture of both his vision and his analytical apparatus. It seeks to move beyond a discussion of Minsky's original ideas, to verify how they are capable of meeting the challenges derived from the modern evolution of the economy. Developing a meta-model based on regime switching, Piero Ferri examines how the different financial instability hypotheses can be accounted for. Researchers and advanced students in macroeconomics and finance will greatly benefit from the exploration of how Minsky predicted the 'Great Recession', and why his work is of fundamental relevance today. Economic policy makers will also find this book to be a useful tool in discovering methodological innovations to aid further financial recovery from the 2008 economic crisis.

Have you ever been interested in the stock market? Are you curious as to how it works? Would you like to know how you can trade in stocks and bonds from the comfort of your home? Are you an investor looking for a new way to invest your money? Do you like taking risks with high rewards? If you can answer yes to one of these statements then Day Trading for Beginners is the book for you. Day trading is just one of the many ways to invest in commodities on different stock markets, and this book promises to introduce you to some of the ways you can invest your money wisely. From stocks to currency to options, learn how with day trading you can invest in all these things and more, while in the comfort of your own home. With Day Trading for Beginners you shall be introduced to the joys of day trading, and be given a glimpse of what it would be like to jump in to the ocean that is the stock market.

For American Indians, tribal politics are paramount. They determine the standards for tribal enrollment, guide negotiations with outside governments, and help set collective economic and cultural goals. But how, asks Raymond I. Orr, has history shaped the American Indian political experience? By exploring how different tribes' politics and internal conflicts have evolved over time, Reservation Politics offers rare insight into the role of historical experience in the political lives of American Indians. To trace variations in political conflict within tribes today to their different historical experiences, Orr conducted an ethnographic analysis of three federally recognized tribes: the Isleta Pueblo in New Mexico, the Citizen Potawatomi in Oklahoma, and the Rosebud Sioux in South Dakota. His extensive interviews and research reveal that at the center of tribal politics are intratribal factions with widely different worldviews. These factions make conflicting claims about the purpose, experience, and identity of their tribe. Reservation Politics points to two types of historical experience relevant to the construction of tribes' political and economic worldviews: historical trauma, such as ethnic cleansing or geographic removal, and the incorporation of Indian communities into the market economy. In Orr's case studies, differences in experience and interpretation gave rise to complex worldviews that in turn have shaped the beliefs and behavior at play in Indian politics. By engaging a topic often avoided in political science and American Indian studies, Reservation Politics allows us to see complex historical processes at work in contemporary American Indian life. Orr's findings are essential to understanding why tribal governments make the choices they do.

Cost-benefit analysis is the only method of economic evaluation that can effectively indicate whether a health care treatment or intervention is worthwhile. In this thoroughly updated and revised second edition, Robert Brent expands the scope of the field by including the latest concepts and applications throughout all regions of the world. This book attempts to strengthen the link between cost-benefit analysis and the mainstream health care evaluation field, which is dominated by non-economists. The need to build a bridge between the two is more important than ever before, as the general understanding of cost-benefit analysis appears to have regressed.Case studies are used throughout to explain and illustrate the various methodologies being examined. In addition, the author now covers more of the statistical requirements that are necessary to understand and carry out health care evaluations, and follows an applied economics approach. Ultimately, he resolves a number of disputes and makes some new, but subtle, contributions by reinterpreting, correcting and extending existing work. The book covers the topic in an accessible manner, from the foundations to the frontiers of the field, and clearly explains all the necessary economic principles along the way. Cost-Benefit Analysis and Health Care Evaluations, Second Edition will be invaluable to students and researchers of health economics, public policy and health care policy, as well as policymakers and health care practitioners. It can also be used as a comprehensive introductory text by anyone with an interest in cost-benefit analysis. From this perspective, the new additional final chapter is particularly useful as it supplies a summary of CBA that highlights the main conclusions of the text in a single chapter. Contents: 1. Introduction to Health Care Evaluation 2. Cost Minimization and the Definition of 'Cost' 3. Types of Costs and their Measurement 4. External Costs 5. Social Cost of Taxation 6. Fundamentals of Cost-effectiveness Aanalysis 7. Further Issues of Cost-effectiveness Analysis 8. Fundamentals of Cost utility Analysis 9. Measuring Utilities in Cost utility Analysis 10. Cost-utility Analysis and Equity 11. Cost-benefit Analysis and the Human Capital Approach 12. Cost-benefit Analysis and Willingness to Pay 13. Cost-benefit Analysis and Equity 14. Methods for Measuring the Benefits of HIV/AIDS Interventions Index