This book is about Data Analytics. In that respect, it is like others. What distinguishes it from the rest is the variety of open-source tool applications. This book incorporates the use of R Studio, Python, SAS Studio (University Edition), and KNIME. This book is also about manipulating Big Data. Apache Hadoop on Hortonworks Sandbox is introduced and we manage, move, handle, and transform data using Apache Hive, Apache Spark, MapReduce and TEZ, with terminal shell commands and Ambari. We show you how to set up a virtual machine in Microsoft Azure. We then use the data in later chapters for modeling. We cover Descriptive Modeling and Predictive. The content includes Support Vector Machines, Decision Tree learning, Random Forests, Naive and Empirical Bayes, Gradient Boosting, Cluster Modeling, Generalized Linear Models, Logistic Regression, and Artificial Neural Networks. Every chapter includes completely worked examples using one or more open-source tools.

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

The general store in late-nineteenth-century America was often the economic heart of a small town. Merchants sold goods necessary for residents' daily survival and extended credit to many of their customers; cash-poor farmers relied on merchants for their economic well-being just as the retailers needed customers to purchase their wares. But there was more to this mutual dependence than economics. Store owners often helped found churches and other institutions, and they and their customers worshiped together, sent their children to the same schools, and in times of crisis, came to one another's assistance.

For this social and cultural history, Linda English combed store account ledgers from the 1870s and 1880s and found in them the experiences of thousands of people in Texas and Indian Territory. Particularly revealing are her insights into the everyday lives of women, immigrants, and ethnic and racial minorities, especially African Americans and American Indians.

A store's ledger entries yield a wealth of detail about its proprietor, customers, and merchandise. As a local gathering place, the general store witnessed many aspects of residents' daily lives--many of them recorded, if hastily, in account books. In a small community with only one store, the clientele would include white, black, and Indian shoppers and, in some locales, Mexican American and other immigrants. Flour, coffee, salt, potatoes, tobacco, domestic fabrics, and other staples typified most purchases, but occasional luxury items reflected the buyer's desire for refinement and upward mobility. Recognizing that townspeople often accessed the wider world through the general store, English also traces the impact of national concerns on remote rural areas--including Reconstruction, race relations, women's rights, and temperance campaigns.

In describing the social status of store owners and their economic and political roles in both small agricultural communities and larger towns, English fleshes out the fascinating history of daily life in Indian Territory and Texas in a time of transition.

Innovative study of the role of sports in modernity in Africa. Sports in Ethiopia was always more than a means of useful recreation. It was also a way to enjoy and define fun, as new modes of behaviour emerged that showed what it meant to be a modern man or woman. This book is the first academic study of the history of modern sports in Ethiopia during the imperial rule of the twentieth century. Showing how agents, ideas and practices linked societal improvement and bodily improvement, this innovative study argues thatmodern sports offers new possibilities to explore the meanings of modernity in Africa. Drawing on written and oral sources in Amharic, Tigrinya, English, French, German and Italian, Bromber provides an in-depth analysis of the role of sports in modern educational institutions, volunteer organizations and urbanization processes. She examines sports' function as a political propaganda tool during the Italian fascist occupation (1935 - 1941), as well as in representations of successful modernization under Haile Selassie (1930 - 1974). The integration into global networks of ideas about the fit colonized body linked Ethiopia, which was never colonized, to the legacy of colonialism. Institutions such as schools, civilian sports clubs, and volunteer organizations were not only loaded with coercive procedures, but instituted modes of behaviour that developed into certain styles and affirmation of the self as well as their contestation. Examining the locations for practising sports in organized forms, informal leisure and practices consumption in Ethiopia, this book contributes to recent debates on the role of sports in the history of urbanization in Africa, as well as those on global modernity. Ethiopia: AAUP

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.