By drawing on the opposing ideas of Carl Jung and Karl Marx, James Driscoll's develops fresh perspectives on urgent contemporary problems. Jung and Marx as thinkers, Driscoll contends, carry the projections of archetypal complexes that go back to the hostile Old Testament brothers Cain and Abel, whose enduring tensions shape our postmodern era. Because Marxism elevates the group over the individual, it is made to order for bureaucrats and bureaucracy's patron archetype, Leviathan. Jungian individuation offers a corrective rooted in the Judeo-Christian ethic's affirmation of the ultimate value of free individuals. Although Marxism's promise of justice gives it demagogic appeal, the party betrays that promise through opportunism and a primitive ethic of retribution. Marxism's supplanting the Judeo-Christian ethic with bureaucracy's "only following orders," Driscoll maintains, has created the moral paralysis of our time. As Jung and writers like Hannah Arendt, George Orwell, Aleksandr Solzhenitsyn, and Elias Canetti have warned us, the influence of our ever-expanding bureaucracies is a grave threat to the survival of civilized humanity. The primary issues Driscoll addresses include the natures of justice and the soul, individuation and freedom, and mankind's responsibilities within the planetary ecology. Religion, ethics, economics, science, class divisions, immigration, financial fraud, abortion, and affirmative action are also explored in his analysis of the powerful archetypes moving behind Jung and Marx.

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Companies must either properly manage the complex world of legal and corporate risk or suffer the consequences. Author Bryan E. Hopkins, the former general counsel of Samsung Electronics America, identifies the numerous areas of legal and corporate risk that managers and their company counsel face daily. More importantly, he provides concrete examples that demonstrate how to minimize or mitigate legal and corporate risk. He provides case studies, practical information, and insights to help you conduct an initial legal risk assessment; establish a compliance program; retain records that minimize risk; transfer risk;and navigate the discovery process. Legal counsel must take an active effort in developing strategies, systems, and processes that minimize the legal risks faced by the company on a daily basis. Managers must also be involved to ensure the company develops a successful legal risk management program. Many companies don't think about risk management until they're confronted with class-action lawsuits, product liability claims, government investigations, shareholder actions, and fines. Take a proactive approach to protecting your company with Legal Risk Management for In-House Counsel and Managers.

Seven Seconds or Less is a book about applied intuition for mergers and partnerships, human resource management, new product development, and other important aspects of business.

Companies and leaders have relied on intuition or "gut feeling" since the beginning of time. The proper use of intuition is a liberal art, not an occult one. This book demystifies the process of learning to use intuition on demand in the world of business. Through the use of intuitive techniques and qualified professionals, companies can have the benefit of hindsight now. They can find out in advance how actual or potential decisions play out in the future and adjust those decisions to avoid undesirable outcomes, while increasing desirable ones. The result is greater productivity, higher morale, lower costs, and better service The techniques are lighthearted and fun, and yet the implications are significant. Decision making in seven seconds or less may signal a new era in business development.

Competition in today's global economy has become more complex due to the adoption of digitization and advanced methods of performance. Firms are compelled to adapt to new challenges that are altering the economic scope while maintaining a competitive edge. Empirical research is needed that highlights innovative and dynamic strategies that will allow corporations to maintain a level of sustainability and remain competitive in the global market. Dynamic Strategic Thinking for Improved Competitiveness and Performance provides emerging research exploring the innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization. Featuring coverage on a broad range of topics such as digital business, social media, and human capital, this book is ideally designed for researchers, policymakers, managers, practitioners, executives, government officials, students, and academicians seeking research on modern strategic performance methods for improving corporate sustainability and competitiveness.

Read this if you want to sell more books, make more money as an author, or rank higher in your category. My name is Nick Vulich. The first thing you should know about me is I'm not a writer, and I'm not an expert on self-publishing either. I never worked in the industry, and I don't have any experience working for the big publishers. In fact, the only thing I consider myself an expert in is how to sell on eBay, Amazon, and Fiverr...So why should you listen to me? Like most indie authors, I came into publishing through the back door. I had a story to tell, and one day I just sat down and let it all come out. What I wrote wasn't pretty, or polished...but, it helped a lot of people sell more stuff on eBay. What I couldn't say with fancy prose, I made up for with enthusiasm. Because of that, my books sold. I'm not going to lie to you. It wasn't easy. I read just about every book available on self-publishing. I studied up on KDP Free days, Countdown Deals, price pulsing...