Health Industry Communication: New Media, New Methods, New Message, Second Edition, is a one-of-a-kind text that fills a critical gap in the literature for communications students as well as students of health administration and public health. With contributions from leading practitioners in every industry sector, this text is a robust look at the full spectrum of healthcare communications. The chapters offer a 360-degree view of the world of health communication from a business and marketing outlook as well as a look at special topics that impact health communicators. Four sections cover over 20 topics-contributed by authors from both private and public health organizations-in institutional communication and marketing; consumer communication and social marketing; communication to achieve policy change; and media and measurement. Some of the unique topics include brand development in pediatric healthcare, contributed by an author from a well-known children's hospital; using paid and shared media in communication campaigns; and a look at efforts to achieve federal policy change through advocacy and communication. The second edition provides six new chapters in the following topics: * Ethics in health communications, including an overview of ethical principles and guidelines as well as recent case examples; * Health literacy and risk communications, including components of health literacy, recent efforts to advance health literature, principles of risk communications, and recent case examples; * Using paid and shared media in health communications, including practical counsel on how to optimize reach and engagement with target audiences; * Creating a national healthcare brand for Ascension, a healthcare system comprised of 131 local hospitals and more than 1,900 sites of care, including hundreds of physician practices. * Developing a national bone health campaign to sustain healthy behaviors among girls, including audience-centered research, strategic partnerships, and process and outcomes measures. * Developing a campaign to implement the Patient Protection and Affordable Care Act (ACA), which describes a case example of an enrollment campaign to ensure the success of the new health insurance exchange in Washington, DC.

Elsevier's Medical Laboratory Science Examination Review is a brand-new resource that offers all the review, practice, and support you need to prepare for the either the MLS or MLT certification examination. Each chapter in the book offers a thorough review on one of the core areas of Medical Laboratory Science as outlined by the ASCP Board of Certification. Practice questions are also featured at the end of each chapter and explanations and rationales for each correct answer appear at the end of the text. Plus, an eight-page full-color insert displays photomicrographs of hematological and microbiological specimens exactly as they appear under the microscope and on the MLS and MLT certification exams. A mock certifications exam is included in the print book as well as online at the companion Evolve website - which also houses additional practice questions - totaling 1,000 questions in all. Inclusion of both MLS and MLT level content and questions enables the book to be used for both certification exams Print mock exam at the end of the book contains 100 certification examination preparation questions. Content reviews in outline form enables each topic to be easily reviewed but covered in an appropriate depth. Online mock exams on the companion Evolve website include all the practice questions from the book plus additional unique questions that can be used to create mock exams for extra practice. Eight-page full-color insert within the book features 50 illustrations that show hematological and microbiological photomicrographs. Test-taking tips and suggestions discuss the exam, how it's set up and scored, when to answer, guess and not answers questions, how to identify distracters, and more.

Qualitative Research for Allied Health Professionals - Challenging choices is a practical text, which addresses the links between philosophy, research method and practice in an accessible, readable way.

The subtitle, Challenging Choices', carries a double meaning: qualitative research is both challenging (ie, demanding and stimulating) to undertake and likely to be challenged and contested. In particular, the choices researchers make when designing, carrying out and reporting research will attract scrutiny. To help researchers take on this double challenge, the book: Highlights some of the choices involved in carrying out qualitative research. Offers a wide range of practical examples to show how different ways of qualitative researched can be managed. Critically examines a variety if qualitative research methodologies of particular interest to allied health professionals. Clarifies the links between epistemology, methodology and method.

This book is structured in three parts. Part 1 Sensitizes readers to the complex issue which challenge qualitative researchers at the planning stage of their projects. In part 2, the challenge of using different methodologies is critically explored by eleven authors who describe their individual research experiences. Part 3 examines the choices researchers make when they evaluate and present research.

Action research has grown in stature in the fields of education and industry because it centres on people and their problems. Thus it necessarily shares aspects of their human frailty and apparent fickleness: it refuses to be bound by the conventional methods used to create boundaries in scientific research. In these days of clinical governance, action research provides a valuable means of developing responsible and reflective practices that takes into account the different stakeholders within a public service environment.

Action research in health care is something of a 'new age' approach, and as such it is only beginning to be recognised and acknowledged for its tremendous potential in bringing professionals and their patients and clients closer together. This book is written in response to all those of you who have struggled in vain to find a practical, concise and yet insightful account of the use of action research methods in health care practice.

Using the latest ideas on good practice from the Bradford Dementia Group, Anthea Innes provides a complete and concise guide to running a training programme for dementia care workers. She begins with a brief outline of the key factors to consider prior to the design, delivery and implementation of a programme. In particular the book stresses the importance of getting to know the care setting in which the trainees will practise, to ensure that the training has direct relevance to participants. The author then discusses the theoretical and practical issues involved in designing the training programme, including advice on how best to tailor it to the audience, and highlighting the practical points a trainer needs to consider when delivering a programme. She considers the problems that arise when attempting to convert theory into practice, as well as factors that can help training be relevant and acted upon. The book concludes with a discussion about the best means of evaluating a training programme and its impact on practice.

A complete guide to working with carers, this volume provides a general overview of all the issues involved. The recent surge of interest in the needs of carers is placed in its context of social policy, legislation, demographic trends and changes in society. General theories of assessment, groupwork, stress management and problem-solving are applied to working with carers, and suggestions for good practice are underpinned with references to relevant research, policy documents, and the views of carers themselves. Thus the book achieves a balance between day-to-day practicalities and wider preoccupations. Each chapter covers practical issues and ends with a summary of good practice guidance for practitioners and managers. The author emphasises that carers are not an homogeneous group, and includes chapters specifically on working with young carers, with carers of people with mental health problems and of parents of children with disabilities. Her clear style and sensible approach ensure that the book is appropriate for practitioners at all levels of experience.

In the newly revised Second Edition of Cardiac Care: A Practical Guide for Nurses, a team of dedicated and widely recognised nursing medical experts from around the world deliver an invaluable and practical guide for nurses who practice in cardiac care environments. This latest edition includes brand new chapters on structural heart disease, takotsubo syndrome, and non-obstructive coronary artery disease. While also covering the essential topics necessary for the proper provision of cardiac care, this practical guide for nurses provides: A thorough introduction to cardiac practice, including the mechanics of the cardiovascular systems and the regulation of cardiac and vascular function Comprehensive exploration of cardiovascular disease assessment, including risk factors for cardiovascular disease, laboratory tests, and diagnostic procedures Practical discussions of the detection and management of heart rhythm disturbances, including ECG interpretation, cardiac monitoring, and arrhythmias In-depth examinations of the detection and management of acute coronary syndromes, including chest pain assessment and discharge planning Chapter overviews, key concepts, learning objectives and activities, with critical points intermingled throughout Perfect for practicing nurses who care for patients with cardiac conditions, Cardiac Care: A Practical Guide for Nurses will also earn a place in the libraries of other allied health professionals in cardiac care settings.

Clinical Cases in Paramedicine provides students, educators, and early career paramedics with a diverse range of detailed case studies that realistically represent the conditions, scenarios, and challenges encountered in practice. Integrating evidence-based cases and expert insights from leading academics and practitioners, this engaging resource helps readers develop appropriate decision-making skills and apply theoretical concepts to practical situations. Organised by medical presentations and body systems, the text provides readers with a systematic framework that mirrors how paramedics assess cases in the real world. Throughout the text, cases of varying levels of complexity are designed to meet the needs of Case-Based Learning (CBL) and Problem-Based Learning (PBL) curricula used in paramedic training programmes worldwide. Each chapter contains six case studies--introductory, intermediate, and advanced--and features interactive learning activities, discussion questions, practical tips, and authoritative guidance aligned to national and international best-practice standards. Case studies illustrate scenarios related to trauma, medical emergencies, obstetrics, respiratory and cardiac events, minor injuries, drug overdoses, and many others. This comprehensive resource: Features case studies of varying lengths and degrees of complexity to suit different readers, from student to professional Suitable for use in many international programmes Offers chapter introductions and summaries, practice questions, and additional online resources Contains clinical, legal, ethical, cultural, remote and rural case studies Includes a cumulative and comprehensive "Test Your Knowledge" concluding chapter Those studying or working in paramedicine must keep pace with changes in the field using the latest evidence and expert opinion. Clinical Cases in Paramedicine is an essential volume for paramedic students and early-career professionals, as well as educators, lecturers, and trainers.

The Drug Recognition Guide introduces an innovative method for recognising and categorising medications, enabling readers to easily identify the type and use of a generic drug by visually deconstructing its name. Through its creative use of colour-coded drug prefixes and suffixes, this pocket-sized guide makes generic drug names distinctive, logical, and easy to pronounce and remember. More than 700 drugs from over 200 different drug categories are catalogued and colour-highlighted--helping you understand what underlies a generic drug name. Organised by class and use, the book's ten chapters cover a comprehensive range of drugs, including chemotherapy and immunosuppressants, drugs that affect the cardiovascular and respiratory systems, drugs used to manage pain, treat infectious diseases, and many others. Each entry briefly summarises a particular class of drugs, describes the intended use of drugs within the class, and breaks down the "name stems" of individual drugs to reveal useful information and illustrate connections between chemically and therapeutically related medicines. Presenting an original, easy-to-use approach to the complex subject of drug classification, this invaluable learning aid: Provides a thorough yet accessible way for students and practitioners to increase their understanding of medications and their application Helps students to clearly read and pronounce even the most difficult generic drug names Highlights the letters in generic drug names to enable students to recognise drugs immediately Explains who assigns a generic drug name and what the name represents Includes an introduction to generic and proprietary drug names and design motifs The Drug Recognition Guide is essential reading for nursing and medical students, pharmacy students and technicians, as well as nurse practitioners and trainee and junior doctors.

A caregiver (usually also known as informal caregiver) is an often unpaid and without formal training (in the related disease) member of a person's social network who helps them with activities of daily living. Caregiving is most commonly used to address impairments related to old age, disability, a disease or a mental disorder. Typical duties of a caregiver might include taking care of someone who has a chronic illness or disease; managing medications or talking to doctors and nurses on someone's behalf; helping to bathe or dress someone who is frail or disabled; or taking care of household chores, meals or processes both formal and informal documentation related to health for someone who cannot do these things alone. With an increasingly aging population in all developed societies, the role of caregiver has been increasingly recognized as an important one, both functionally and economically. Caregiving reflects various possible experiences with potentially infinite perspectives. Many organizations that provide support for persons with disabilities have developed various forms of support for carers as well. However, different challenges for this category of people are still strong: it involves changes within the family system, and some caregivers may not possess the necessary resources to deal with caregiving demands. Many caregivers assume the caregiver role with little or no preparation and have to learn to deal with several aspects of care in a very short time. Literature shows that informal caregivers tend to experience more depressive symptoms and poorer physical health outcomes in comparison to non-caregivers. Moreover, informal caregivers have been repeatedly acknowledged as a model of chronic stress, due to the high level of daily stress that caregivers experience. All of these changes may lead to a set of biopsychosocial disorders named as burden, which results from the obligation to provide care, specifically within the context of a chronic or long-term disease. Caregiver burden has been conceptualized using a multidimensional perspective, in terms of physical, emotional, social and financial difficulties/problems experienced by the caregiver. In this state of the art, this book aims to present some challenges caregivers may encounter during their role, suggesting also some possible perspectives useful for clinicians to address the different experiences of informal caregivers, also connected to the different pathologies the patients they care to suffer from and to the different relationships they have with them.