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Books > Computing & IT > Internet > General
Get the most from your electronic marketing resources Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive and prescriptive insights into the complex network of virtual links between people and places. This unique book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers. Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency.The book addresses the signaling cues in marketing channels, examining the issues that affect the systemic flow of information, products, and services, including: the mediating role of channel structure on channel performance the transaction costs of cybermediaries the Internet's impact on independent sales agents the effects of brand familiarity and Web site vividness the analysis of electronic intermediaries in conventional distribution channels and the organizational and environmental factors involved in Internet-based marketing channels Internets, Intranets, and Extranets: New Waves in Channel Surfing is an essential resource for distribution managers, logisticians, and researchers interested in cutting-edge principles and practices in electronic distribution channels. The book is also an ideal supplement for academics working in electronic commerce study.
To improve the cost effectiveness and sustainability of e-learning,
many national and international initiatives are pioneering new ways
in which educators can share their curricula with teachers and
learners around the world. To enable this global sharing, educators
must learn to design, manage and implement reusable electronic
educational resources. This unique book outlines approaches to
sharing and reusing resources for e-learning.
Law on the Web is ideal for anyone who wants to access Law Internet resources quickly and efficiently without becoming an IT expert. The emphasis throughout is on the location of high quality law Internet resources for learning, teaching and research, from among the billions of publicly accessible Web pages. The book is structured so that it will be found useful by both beginners and intermediate level users, and be of continuing use over the course of higher education studies. In addition to extensive coverage on locating files and Web sites, Part III provides a substantial and annotated list of high quality resources for law students.
With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to succeed, companies are starting to weave their key business processes into hard-to-imitate strategic capabilities that distinguish them from their competitors. Supply Chain Networks and Business Process Orientation: Advanced Strategies and Best Practices will help you "connect the dots" by offering insights on how to achieve greater integration within your supply chain networks and realize the performance possible with today's interaction economics.
In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships shows you how to exploit this merger and gain an unbeatable competitive advantage.
Psychology on the Web: A Student Guide is directed at those who want to be able to access psychology Internet resources quickly and efficiently without needing to become IT experts. The emphasis throughout is on the location of high quality psychology related Internet resources likely to be useful for learning, teaching and research, from among the billions of publicly accessible Web pages.Whilst the author has drawn on a large volume of technical literature, it is written on the basis of practical experience acquired over many years of using Internet resources in the context of teaching undergraduate and postgraduate courses in the social sciences covering a wide range of topic specialisms, and in informing academic staff. In addition to extensive coverage of topics relating to the efficient location of files and Web sites, Part III provides a substantial and annotated list of high quality resources likely to be of use to students of psychology. The work is structured so that it will be found useful by both beginners and intermediate level users, and be of continuing use over the course of higher education studies.
Sociology on the Web is directed at those who want to be able to access sociology Internet resources quickly and efficiently without needing to become IT experts. The emphasis throughout is on the location of high quality sociology Internet related resources likely to be useful for learning, teaching and research, from among the billions of publicly accessible Web pages. In addition to extensive coverage of topics relating to the efficient location of files and Web sites, Part III provides a substantial and annotated list of high quality resources likely to be of use to students of sociology. The work is structured so that it will be found useful by both beginners and intermediate level users, and be of continuing use over the course of higher education studies.
A thorough analysis of contemporary digital media practices, showing how people increasingly not only consume but also produce and even design media. With many new forms of digital media-including such popular social media as Facebook, Twitter, and Flickr-the people formerly known as the audience no longer only consume but also produce and even design media. Jonas Loewgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do. They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions. Loewgren and Reimer offer analysis and a series of illuminating case studies-examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people. Loewgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure. They conclude by advocating an interventionist turn within social analysis and media design.
Papers collected here, from a December 2001 workshop held at the University of Central Florida, examine topics related to process coordination and ubiquitous computing. Papers on coordination models discuss areas such as space-based coordination and open distributed systems, global virtual data stru
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
A contemporary look at the merger of technology and education This timely collection of analytical essays provides provocative discourse on the role technology will play in education in the 21st century. In this book, an esteemed panel of educators, information specialists, program designers, and researchers discusses issues, trends, and problems in online technology and its potential to re-energize the educational system. The Web's promise to provide unique opportunities for improved instruction is a given; how that promise can be fulfilled is the debate that fuels The Web in Higher Education. The Web in Higher Education offers detailed proposals for: designing Web-based programs designing online courses implementing Web-based course-management systems developing a community prototype for educators using the Web to enhance televised education A thoughtful look at the role of online technology in education, this insightful book is essential for educators and administrators. The Web in Higher Education serves as a reference point for the merger of teaching and technology that will likely define the educational process in the 21st century.
Drawing on the advice of experts in the field, The Web Writer's
Guide serves as the ideal sourcebook for tips and ideas for
freelance and staff writers of online content. This book provides
writers of all levels with the information they need in an
accessible, easy-to-use fashion. To the many deadline- and
project-conscious writers out there who need to further adapt to
the dynamics of digital media, this easy-to-use, comprehensive
guide serves as a remarkable guidepost.
In his original book on CyberUnions, Shostak presented a bold plan for unions to develop a more significant role in the 21st century by adopting four strategic aids -- futuristics, innovations, services, and traditions (F-I-S-T) -- knit together by cutting-edge InfoTech resources. The CyberUnion Handbook expands on the F-I-S-T model with practical, how-to information and advice on every aspect of using technology to advance Labor's interests. It looks at gains and setbacks in pioneering efforts to create CyberUnions, highlights relevant websites, and includes interviews with key CyberUnion advocates. The book also reviews overseas efforts for transferable lessons, and pays special attention to the AFL-CIO campaign to ensure Labor's advances in the use of InfoTech. |
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