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Books > Computing & IT > Internet > General

Japanese Cybercultures (Paperback): Nanette Gottlieb, Mark McLelland Japanese Cybercultures (Paperback)
Nanette Gottlieb, Mark McLelland
R1,190 R1,043 Discovery Miles 10 430 Save R147 (12%) Ships in 12 - 17 working days


Japan is rightly regarded as one of the most technologically advanced countries in the world, yet the development and deployment of Internet technology in Japan has taken a different trajectory compared with Western nations. This is the first book to look at the specific dynamics of Japanese Internet use.

It examines the crucial questions:
* how the Japanese are using the Internet: from the prevalence of access via portable devices, to the fashion culture of mobile phones
* how Japan's "cute culture" has colonized cyberspace
* the role of the Internet in different musical subcultures
* how different men's and women's groups have embraced technology to highlight problems of harassment and bullying
* the social, cultural and political impacts of the Internet on Japanese society
* how marginalized groups in Japanese society - gay men, those living with AIDS, members of new religious groups and Japan's hereditary sub-caste, the Burakumin - are challenging the mainstream by using the Internet.

Examined from a variety of interdisciplinary perspectives, using a broad range of case-studies, this is an exciting and genuinely cutting-edge book which breaks new ground in Japanese studies and will be of value to anyone interested in Japanese culture, the Internet and cyberculture.

Psychology on the Web - A Student Guide (Paperback): Stuart Stein Psychology on the Web - A Student Guide (Paperback)
Stuart Stein
R945 Discovery Miles 9 450 Ships in 12 - 17 working days

Psychology on the Web: A Student Guide is directed at those who want to be able to access psychology Internet resources quickly and efficiently without needing to become IT experts. The emphasis throughout is on the location of high quality psychology related Internet resources likely to be useful for learning, teaching and research, from among the billions of publicly accessible Web pages.Whilst the author has drawn on a large volume of technical literature, it is written on the basis of practical experience acquired over many years of using Internet resources in the context of teaching undergraduate and postgraduate courses in the social sciences covering a wide range of topic specialisms, and in informing academic staff. In addition to extensive coverage of topics relating to the efficient location of files and Web sites, Part III provides a substantial and annotated list of high quality resources likely to be of use to students of psychology. The work is structured so that it will be found useful by both beginners and intermediate level users, and be of continuing use over the course of higher education studies.

Sociology on the Web - A Student Guide (Paperback): Stuart Stein Sociology on the Web - A Student Guide (Paperback)
Stuart Stein
R1,432 Discovery Miles 14 320 Ships in 12 - 17 working days

Sociology on the Web is directed at those who want to be able to access sociology Internet resources quickly and efficiently without needing to become IT experts. The emphasis throughout is on the location of high quality sociology Internet related resources likely to be useful for learning, teaching and research, from among the billions of publicly accessible Web pages. In addition to extensive coverage of topics relating to the efficient location of files and Web sites, Part III provides a substantial and annotated list of high quality resources likely to be of use to students of sociology. The work is structured so that it will be found useful by both beginners and intermediate level users, and be of continuing use over the course of higher education studies.

Supply Chain Networks and Business Process Orientation - Advanced Strategies and Best Practices (Hardcover): Kevin P.... Supply Chain Networks and Business Process Orientation - Advanced Strategies and Best Practices (Hardcover)
Kevin P. McCormack, William C. Johnson
R2,893 Discovery Miles 28 930 Ships in 12 - 17 working days

With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to succeed, companies are starting to weave their key business processes into hard-to-imitate strategic capabilities that distinguish them from their competitors. Supply Chain Networks and Business Process Orientation: Advanced Strategies and Best Practices will help you "connect the dots" by offering insights on how to achieve greater integration within your supply chain networks and realize the performance possible with today's interaction economics.

Based on exhaustive research of supply chains and newly successful networked corporations in the US and Europe, the authors demonstrate how your company can be successful in building an effective supply chain network. Prescriptive benchmarking models illustrate proven strategies, tactics, and methods for achieving a superior level of supply chain performance.

Internet Process Coordination (Paperback, New): Dan C. Marinescu Internet Process Coordination (Paperback, New)
Dan C. Marinescu
R3,986 R3,406 Discovery Miles 34 060 Save R580 (15%) Ships in 12 - 17 working days

Papers collected here, from a December 2001 workshop held at the University of Central Florida, examine topics related to process coordination and ubiquitous computing. Papers on coordination models discuss areas such as space-based coordination and open distributed systems, global virtual data stru

Erfolgreicher Online-Handel fur Dummies (German, Paperback): G. Lang Erfolgreicher Online-Handel fur Dummies (German, Paperback)
G. Lang
R669 Discovery Miles 6 690 Ships in 12 - 17 working days

Erfolgreicher Online-Handel Das digitale Volk in Kaufrausch versetzen Sie moechten Produkte uber das Internet verkaufen? Dann sollten Sie Ihre Online-Strategie sorgfaltig planen. Dieses Buch verschafft Ihnen einen guten UEberblick uber die gangigen Verkaufs- und Marketingkanale. Vom eigenen Shop uber Amazon und andere Marktplatze bis hin zu Social Media. Damit erleichtert Ihnen das Buch die Auswahl der richtigen Kanale. Gleichzeitig verrat es Ihnen wichtige Tipps, Tricks und Tools, um auf den jeweiligen Kanalen erfolgreich zu sein. Profitieren Sie vom Praxiswissen zweier sehr erfahrener Autoren! Sie erfahren Wie Sie einen eigenen Online-Shop aufbauen Wie Sie erfolgreich auf Amazon verkaufen Warum E-Mail-Marketing leicht unterschatzt wird Wie Sie sich mit einer Multi-Channel-Strategie unabhangig machen

Enabling eBusiness - Integrating Technologies, Architectures and Applications (Paperback): W.S. Whyte Enabling eBusiness - Integrating Technologies, Architectures and Applications (Paperback)
W.S. Whyte
R3,097 Discovery Miles 30 970 Ships in 12 - 17 working days

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.

Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.

Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.

Here you'll find the answers to these questions - and more:

  • How can you "seduce" customers into buying on-line?
  • How do you get customers to trust you?
  • What is database marketing?
  • How do you make payment secure?
Understanding Decentralized Finance - How DeFi Is Changing the Future of Money (Hardcover): Rhian Lewis Understanding Decentralized Finance - How DeFi Is Changing the Future of Money (Hardcover)
Rhian Lewis
R2,629 Discovery Miles 26 290 Ships in 12 - 17 working days

Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralised and centralized finance to help finance professionals unlock valuable opportunities. DeFi - the next evolution of cryptocurrency - has brought a new wave of investors into the world of finance. As fintechs and financial institutions seek to integrate with DeFi, this book explores its history, its present context, and its future. It explains the world of DeFi by comparing it to the traditional finance sector, highlighting points of similarity, difference and integration. Understanding Decentralized Finance explores the technologies underlying the DeFi market and how they differ from those of traditional financial markets. It scrutinizes the difference between centralized and decentralized cryptocurrency exchanges, how NFTs fit into DeFi and how collectibles can be financialized. Readers will also find out how collateralized loans, derivatives, margin trading and liquidity provision work in a world where there is no centralized institution to coordinate these activities - and how regulators in different jurisdictions are ensuring that financial regulations keep up with these innovations. With examples from key actors in the field, including the movement of luxury organizations like Christie's and Sotheby's into the NFT space and the SushiSwap vampire attack, this is an essential read for anyone working in finance, fintech and technology who needs to understand the fast-moving world of DeFi.

E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Hardcover): Roland T. Rust, P.K.... E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Hardcover)
Roland T. Rust, P.K. Kannan
R5,267 Discovery Miles 52 670 Ships in 12 - 17 working days

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Paperback): Roland T. Rust, P.K.... E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Paperback)
Roland T. Rust, P.K. Kannan
R1,474 Discovery Miles 14 740 Ships in 12 - 17 working days

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

Cybertypes - Race, Ethnicity, and Identity on the Internet (Hardcover): Lisa Nakamura Cybertypes - Race, Ethnicity, and Identity on the Internet (Hardcover)
Lisa Nakamura
R3,964 Discovery Miles 39 640 Ships in 12 - 17 working days


Cybertypes looks at the impact of the web and its discourses upon our ideas about race, and vice versa. Examining internet advertising, role-playing games, chat rooms, cyberpunk fiction from Neuromancer to The Matrix and web design, Nakamura traces the real-life consequences that follow when we attempt to push issues of race and identity on-line.

Teaching Buddhism in the West - From the Wheel to the Web (Paperback): Richard P. Hayes, Victor Sogen Hori, James Mark Shields Teaching Buddhism in the West - From the Wheel to the Web (Paperback)
Richard P. Hayes, Victor Sogen Hori, James Mark Shields
R1,161 Discovery Miles 11 610 Ships in 12 - 17 working days


At a time when the popularity of Buddhism is at a peak in the west, both inside and outside the university setting, scholars and students alike are searching for guidance: How should Buddhism, a religion which is ultimately 'foreign' to western experience, be taught? How should one teach central Buddhist doctrines and ideas? Should one teach Buddhist practise; if so how? Until now, those interested in these and other related matters have been left with little guidance. Despite the wealth of scholarly publications on Buddhist traditions and the plethora of books about meditation and enlightenment, a serious lacuna exists in the sphere of teaching Buddhism.
This book fills this lacuna, by providing a series of thematically arranged articles written by contemporary scholars of Buddhism throughout North America. Some of the major themes covered are the history of teaching Buddhism in Europe and North America (Reynolds, Prebish), the problem of representations of Buddhism in undergraduate teaching (Lewis), the problem of crossing cultural and historical divides (Jenkins), the place of the body and mind in the Buddhist classroom (Waterhouse), alternative pedagogical methods in teaching Buddhism (Wotypka, Jarow, Hori, Grimes) and the use of the Internet as a resource, and metaphor for teaching Buddhism (Fenn, Grieder).

Special Educational Needs and the Internet - Issues for the Inclusive Classroom (Hardcover, New): Chris Abbott Special Educational Needs and the Internet - Issues for the Inclusive Classroom (Hardcover, New)
Chris Abbott
R5,115 Discovery Miles 51 150 Ships in 12 - 17 working days


With Internet access for every school now a reality, teachers are beginning to explore the use of the Internet in the education of children with special needs. This book describes its benefits for children across the spectrum of special educational needs, from those with physical disabilities or sensory impairment to those with learning or social difficulties.
With contributions from leading practitioners in the field, this book addresses the huge range of possibilities the Internet and associated technology offer for these pupils. Combining current theory and debate with practical guidance and inspiring case studies, this book considers:
*how the Internet can be used to gather and publish information
*how to communicate effectively through technology
*policy and management issues for schools
*the continuing challenges for access and inclusion
This book will be of interest to all teachers involved in special education needs, in both mainstream and special schools.

The Web in Higher Education: Assessing the Impact and Fulfilling the Potential - Assessing the Impact and Fulfilling the... The Web in Higher Education: Assessing the Impact and Fulfilling the Potential - Assessing the Impact and Fulfilling the Potential (Hardcover)
D. LaMont Johnson, Cleborne D. Maddux
R4,999 Discovery Miles 49 990 Ships in 12 - 17 working days

A contemporary look at the merger of technology and education This timely collection of analytical essays provides provocative discourse on the role technology will play in education in the 21st century. In this book, an esteemed panel of educators, information specialists, program designers, and researchers discusses issues, trends, and problems in online technology and its potential to re-energize the educational system. The Web's promise to provide unique opportunities for improved instruction is a given; how that promise can be fulfilled is the debate that fuels The Web in Higher Education. The Web in Higher Education offers detailed proposals for: designing Web-based programs designing online courses implementing Web-based course-management systems developing a community prototype for educators using the Web to enhance televised education A thoughtful look at the role of online technology in education, this insightful book is essential for educators and administrators. The Web in Higher Education serves as a reference point for the merger of teaching and technology that will likely define the educational process in the 21st century.

The Web Writer's Guide (Paperback): Darlene Maciuba-Koppel The Web Writer's Guide (Paperback)
Darlene Maciuba-Koppel
R1,230 Discovery Miles 12 300 Ships in 12 - 17 working days

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost.
Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.
* Expert tips for novice writers and writers experienced primarily in print
* Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines
* Includes a Web writer's glossary to defining online content and Internet terms

The Cyberunion Handbook: Transforming Labor Through Computer Technology - Transforming Labor Through Computer Technology... The Cyberunion Handbook: Transforming Labor Through Computer Technology - Transforming Labor Through Computer Technology (Paperback, New Ed)
Arthur B Shostak
R1,364 Discovery Miles 13 640 Ships in 12 - 17 working days

In his original book on CyberUnions, Shostak presented a bold plan for unions to develop a more significant role in the 21st century by adopting four strategic aids -- futuristics, innovations, services, and traditions (F-I-S-T) -- knit together by cutting-edge InfoTech resources. The CyberUnion Handbook expands on the F-I-S-T model with practical, how-to information and advice on every aspect of using technology to advance Labor's interests. It looks at gains and setbacks in pioneering efforts to create CyberUnions, highlights relevant websites, and includes interviews with key CyberUnion advocates. The book also reviews overseas efforts for transferable lessons, and pays special attention to the AFL-CIO campaign to ensure Labor's advances in the use of InfoTech.

Service Composition for the Semantic Web (Hardcover, 2011 ed.): Brahim Medjahed, Athman Bouguettaya Service Composition for the Semantic Web (Hardcover, 2011 ed.)
Brahim Medjahed, Athman Bouguettaya
R2,978 Discovery Miles 29 780 Ships in 10 - 15 working days

"Service Composition for the Semantic Web" presents an in-depth analysis of aspects related to semantic-enabled Web service modeling and composition. It also covers challenges and solutions to composing Web services on the semantic Web, and proposing a semantic framework for organizing and describing Web services.

"Service Composition for the Semantic Web" describes composability and matching models to check whether semantic Web services can be combined together to avoid unexpected failures at run time, and a set of algorithms that automatically generate detailed descriptions of composite services from high-level specifications of composition requests. The book includes case studies in the areas of digital government and bioinformatics.

The Online Educator - A Guide to Creating the Virtual Classroom (Paperback, New): Maggie McVay Lynch The Online Educator - A Guide to Creating the Virtual Classroom (Paperback, New)
Maggie McVay Lynch
R1,496 Discovery Miles 14 960 Ships in 12 - 17 working days


The Internet is changing the way we live and education has always played an important part in shaping our lives. It is now time for education to capitalise on the Internet's capabilities to create a new learning environment for tomorrow's students.
The Online Educator provides much needed straightforward advice on how to create a web-based education system. From Administrative planning and selecting resources to individual course development, it offers clear, novice-friendly information on the entire process of online learning. Key features include:
*clear definitions of common terms and concepts
*a practical 'how-to' approach with useful checklists
*a discussion of the issues for students and teaching staff
*links to useful websites and other resources
Based firmly on current distance learning research, yet accessible and very readable, this book will be indispensible to anyone interested in developing online education.

Related link: http://www.routledgefalmer.com/textbooks< /a>

The Online Educator - A Guide to Creating the Virtual Classroom (Hardcover, New): Maggie McVay Lynch The Online Educator - A Guide to Creating the Virtual Classroom (Hardcover, New)
Maggie McVay Lynch
R4,409 Discovery Miles 44 090 Ships in 12 - 17 working days


The Internet is changing the way we live and education has always played an important part in shaping our lives. It is now time for education to capitalise on the Internet's capabilities to create a new learning environment for tomorrow's students.
The Online Educator provides much needed straightforward advice on how to create a web-based education system. From Administrative planning and selecting resources to individual course development, it offers clear, novice-friendly information on the entire process of online learning. Key features include:
*clear definitions of common terms and concepts
*a practical 'how-to' approach with useful checklists
*a discussion of the issues for students and teaching staff
*links to useful websites and other resources
Based firmly on current distance learning research, yet accessible and very readable, this book will be indispensible to anyone interested in developing online education.

Related link:
http://www.routledgefalmer.com/textbooks< /a>

Delivering Digitally - Managing the Transition to the New Knowledge Media (Paperback, 2nd edition): Alastair Inglis, Vera... Delivering Digitally - Managing the Transition to the New Knowledge Media (Paperback, 2nd edition)
Alastair Inglis, Vera Joosten, Peter Ling
R1,624 Discovery Miles 16 240 Ships in 12 - 17 working days

The technologies of the Internet and multimedia have generated a rapid shift to the use of online learning materials in education, training and commerce. As a result managers and developers are often finding themselves having to make decisions without adequate background information of the field, or a full understanding of the management approaches to it. The second edition of this clear-sighted book addresses the issues of digitally delivered education and provides a comprehensive guide to the issues, principles, best practices and skills required to succeed in the new digital education age.

Web Radio - Radio Production for Internet Streaming (Paperback): Chris Priestman Web Radio - Radio Production for Internet Streaming (Paperback)
Chris Priestman
R1,482 Discovery Miles 14 820 Ships in 12 - 17 working days

Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.
To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations.

Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research.
Learn how to:
- go live with your own low cost web radio station (either managing the server yourself or using a host service)
- assess the right server set-up to handle the number of simultaneous listeners expected
- get the best sound quality to your listeners
- take account of the range of devices available for receiving web radio
- plan your station, programming and associated website
- identify and reach your audience
- build audience feedback and data into your station's strategy
- tackle the additional legal and ethical dimensions of radio on the web
- source more detailed information
Learn the technology and practice of sending and receiving web radio
Expand your knowledge with the accompanying website giving extra information and useful links
Get professional results with tips on successful programming

The Herbal Internet Companion - Herbs and Herbal Medicine Online (Hardcover): David J Owen The Herbal Internet Companion - Herbs and Herbal Medicine Online (Hardcover)
David J Owen
R3,120 Discovery Miles 31 200 Ships in 12 - 17 working days

A comprehensive guide to using the Internet for research into all aspects of herbal medicine!This valuable and timely book will help you navigate the sea of information about herbs and herbal remedies on the Internet. In recent years, alternative medicine has come to the forefront of American culture. As editor David J. Owen points out, "It sometimes seems that not a day goes by without the appearance of another newspaper article or television news item about St. John's wort or Ginkgo biloba. Once confined largely to health food stores, herbal preparations are now prominently displayed on the shelves of modern pharmacies and can be readily purchased via the Internet. They are now widely used to treat a variety of conditions, from depression to sexual dysfunction." Today, a great deal of the most reliable information about herbal medicine is available only in scattered sources like trade journals, pamphlets, conference proceedings, and market research reports. Many of these are available online if you know how to find them. The Herbal Internet Companion: Herbs and Herbal Medicine Online will show you how to find the information you need! This book groups the Web sites and other Internet sources it lists based on the type of information you'll find there, providing you with ways to quickly access information about: criteria for assessing the quality of health information on the Internet consumer/patient needs and frequently asked questions mailing lists, chat rooms, and newsgroups providing herbal information laws, standards, and regulations associations and organizations dealing with herbal medicine consumer protection, health fraud, and quackery clinical trials and evidence about specific products Internet resources in specialized health areas such as cancer and AIDS side effects, adverse reactions, and drug interactions online indexes and databases such as MEDLINE . . . and much more! Complete with easy-to-read tables and charts as well as a glossary of terms you'll encounter on these Web sites, The Herbal Internet Companion: Herbs and Herbal Medicine Online is the resource that puts the power of the Internet in your hands!

The Professional's Guide to Mining the Internet - Infromation Gathering and Research on the Net (Paperback, 2 Rev Ed):... The Professional's Guide to Mining the Internet - Infromation Gathering and Research on the Net (Paperback, 2 Rev Ed)
Clegg Brian
R708 Discovery Miles 7 080 Ships in 12 - 17 working days

The good news about getting information from the Internet is that almost anything anyone wants to know is out there somewhere. The bad news is the word "somewhere"! Whatever is needed, whether in-depth research material for a report, the telephone number of a company on the other side of the world, or merely a good restaurant for a business meeting, this up-to-the-minute guide should help you to find the answer, easier, faster and with a minimum of fuss.;The guide aims to transform the way you find data by showing how to: tune up your search keywords; break through "no document matching your query found"; spot the gems amongst hundreds of sites; get a response from the thousands of experts available to you via the Net; use electronic agents to find material; and make effective use of forums and newsgroups. This book should help anyone make better use of the biggest data resource on the planet by becoming an expert Internet navigator. Don't surf it - mine it!

e-Business - A Jargon-Free Practical Guide - A jargon-free practical guide (Paperback): James Matthewson e-Business - A Jargon-Free Practical Guide - A jargon-free practical guide (Paperback)
James Matthewson
R1,296 Discovery Miles 12 960 Ships in 12 - 17 working days

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

Internet Economy - Access, Taxes, and Market Structure (Paperback): Alan E. Wiseman Internet Economy - Access, Taxes, and Market Structure (Paperback)
Alan E. Wiseman
R464 Discovery Miles 4 640 Ships in 12 - 17 working days

In 1998, Internet-related industries created over a million jobs and generated more than $330 billion in revenue. As of December 1999, almost five million commercial websites had emerged, and that number was increasing at a rate of almost half a million per month. The explosive growth of the Internet economy has drastically changed the way commercial transactions are conducted, making anything from books to databases available at the click of a mouse. This book investigates the underlying economics of the Internet, focusing specifically on the pricing of access, the pricing of goods and services sold online, the relationship between network effects, technological innovation and business strategy, and the issues surrounding taxation of electronic commerce. Addressing the economic aspects of the Internet and electronic commerce as well as traditional pricing practices and market structure, this volume will serve as a roadmap for the current and future terrain of the Internet economy.

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