A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Written as the successor to Virtual World Design: Creating Immersive Virtual Environments, this book carries the ideas brought forward in its predecessor to new levels of virtual world design exploration and experimentation. Written by an Emmy award-winning designer with 22 years of experience creating virtual environments for television and online communities, Extending Virtual Worlds: Advanced Design for Virtual Environments explores advanced topics such as multi-regional design, game-based sims, and narrative structure for environments. The book provides bedrock knowledge and practical examples of how to leverage design concepts within the intertwined structures of physics engines, level of detail (LOD) systems, and advanced material editors. It also shows designers new ways to influence the experience of virtual world visitors through immersive narrative and storytelling. With over 150 illustrations and 10 step-by-step projects that include the necessary 3D models and modular components, it delivers hours of stimulating creative challenges for people working in public virtual worlds or on private grids. By using this book, novices and advanced users will deepen their understanding of game design and how it can be applied to creating game-based virtual environments. It also serves as a foundational text for class work in distance learning, simulation, and other learning technologies that use virtual environments.

The three volume set provides a systematic overview of theories and technique on social network analysis.Volume 2 of the set mainly focuses on the formation and interaction of group behaviors. Users' behavior analysis, sentiment analysis, influence analysis and collective aggregation are discussed in detail as well. It is an essential reference for scientist and professionals in computer science.

She's hit the big time...hasn't she?Personal shopper, Annie Valentine, is presenting her own popular TV fashion series. But despite this being Annie's dream job, success isn't all it's cracked up to be and suddenly Annie is feeling the pressure! Especially as boyfriend Ed is left at home looking after their brand-new twin babies, whilst Annie comes to terms with fame. And as Annie gets more and more sucked into the celebrity showbiz world, she feels like she's losing more and more of who she really is. Could the big break she's always wanted, actually be a big mistake? Fans of Sophie Kinsella, Lindsey Kelk and Paige Toon will love this laugh-out-loud romantic comedy from bestselling author Carmen Reid. What readers are saying! "If you love shopping as much as you love a great read, try this. Wonderful." Bestselling author, Katie Fforde "Annie Valentine is a wonderful character - I want her to burst into my life and sort out my wardrobe for me!" Bestselling author, Jill Mansell "You will enjoy getting to know Annie Valentine; laughing with her and crying with her. You may even fall in love with her . . . I have! A fantastic read!" Reader review "Fantastic read, couldn't put it down" Reader review "Can't wait to read the next one!" Reader review

The fun and friendly guide to the world's most popular online learning management system

Modular Object Oriented Dynamic Learning Environment, also known as Moodle, is an online learning management system that creates opportunities for rich interaction between educators and their audience. However, the market has been lacking a simple, easy-to-understand guide that covers all the essentials of Moodle?until now. Using straightforward language and an entertaining tone to decipher the intricate world of Moodle, this book provides you with the resources you need to take advantage of all the eLearning and eTraining possibilities that Moodle offers. Offers a hands-on approach to learning Moodle, the revolutionary online learning management systemUses simple language peppered with good humor to break down the complexities of Moodle into easily digested pieces of informationCaters to the specific needs of teachers and business trainers by providing the resources they need

"Moodle For Dummies" provides you with the tools you need to acquire a solid understanding of Moodle and start implementing it in your courses.

Trading floors in the 60s and 70s involved hundreds of people shouting bids and offers in multi-coloured jackets standing next to each other in different pits, gesticulating with their hands. The decibel levels were extremely high, so high that traders who traded every day had hearing problems later in life. In 1980, the first widely used electronic trading exchange was established.On September 1, 1969, the California Commodity Advisory Research Project (CCARP) was formed and housed at UC Berkeley. The project's first aim was to examine the feasibility of an electronic, for-profit exchange. At the time, there were only 12 exchanges worldwide, and none were for-profit - or electronic. Read first-hand from Richard Sandor, the project director and how CCARP was 20 years too early for the financial world.

From the early demise of Trent Lott at the hands of bloggers to the agonized scream of Howard Dean; from Daily Kos and the blogosphere to the rise of Twitter and Facebook, politics and new media have co-existed and evolved in rapid succession. Here, an academic and practitioner team up to consider how new and old media technologies mix with combustible politics to determine, in real time, the shape of the emerging political order. Our political moment shares with other realigning periods the sense that political parties are failing to address the public interest. In an era defined by the collapse of the political center, extreme income inequality, rapidly changing demography, and new methods of communicating and organizing, a second-generation online progressive movement fueled by email and social media is coming into its own. In this highly readable text, the authors - one a scholar of Internet politics, the other a leading voice of the first generation netroots - draw on unique data and on-the-ground experience to answer key questions at the core of our tumultuous politics: How has Internet activism changed in form and function? How have the left and right changed with it? How does this affect American political power?

Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear algebra, digital media, machine learning, big data analysis, and signal processing. Supplying an overview of graph-based social media analysis, the book provides readers with a clear understanding of social media structure. It uses graph theory, particularly the algebraic description and analysis of graphs, in social media studies. The book emphasizes the big data aspects of social and digital media. It presents various approaches to storing vast amounts of data online and retrieving that data in real-time. It demystifies complex social media phenomena, such as information diffusion, marketing and recommendation systems in social media, and evolving systems. It also covers emerging trends, such as big data analysis and social media evolution. Describing how to conduct proper analysis of the social and digital media markets, the book provides insights into processing, storing, and visualizing big social media data and social graphs. It includes coverage of graphs in social and digital media, graph and hyper-graph fundamentals, mathematical foundations coming from linear algebra, algebraic graph analysis, graph clustering, community detection, graph matching, web search based on ranking, label propagation and diffusion in social media, graph-based pattern recognition and machine learning, graph-based pattern classification and dimensionality reduction, and much more. This book is an ideal reference for scientists and engineers working in social media and digital media production and distribution. It is also suitable for use as a textbook in undergraduate or graduate courses on digital media, social media, or social networks.

The three volume set provides a systematic overview of theories and technique on social network analysis. Volume 1 of the set mainly focuses on the structure characteristics, the modeling, and the evolution mechanism of social network analysis. Techniques and approaches for virtual community detection are discussed in detail as well. It is an essential reference for scientist and professionals in computer science.

The three volume set provides a systematic overview of theories and technique on social network analysis. Volume 3 of the set mainly focuses on the propagation models and evolution rules of information. Information retrieval and dissemination, topic discovery and evolution, algorithms of influence maximization are discussed in detail. It is an essential reference for scientist and professionals in computer science.

Originally published in 1995. The WWW, a global information system which revolutionized the world of information search and browsing via the Internet, was a new phenomenon in the 1990s. This book acted as an authoritative introduction to the concepts and design. It includes a brief history of the origin of the www and information on running pages in HTML as well as specific case studies in projects from academic and commercial projects. A fascinating insight into the early days of widespread internet use, this look at a new communication mechanism showcases the discussions underway at the time about the uses and future of the www.

Can the internet solve the problem of mass education, and bring human beings to a new level of community? Drawing on a diverse array of thinkers from Plato to Kierkegaard, On the Internet argues that there is much in common between the disembodied, free floating web and Descartes' separation of mind and body. Hubert Dreyfus also shows how Kierkegaard's insights into the origins of a media-obsessed public anticipate the web surfer, blogger and chat room. Drawing on studies of the isolation experienced by many internet users and the insights of philosopher such as Descartes and Kierkegaard, Dreyfus shows how the internet's privatisation of experience ignores essential human capacities such as trust, moods, risk, shared local concerns and commitment. The second edition includes a brand new chapter on 'Second Life' and is revised and updated throughout.

First Published in 2017. Routledge is an imprint of Taylor and Francis, an Informa company.

The book addresses representation of the public interest in Internet standard developing organisations (SDOs). Much of the existing literature on Internet governance focuses on international organisations such as the United Nations (UN), the Internet Governance Forum (IGF) and the Internet Corporation for Assigned Names and Numbers (ICANN). The literature covering standard developing organisations has to date focused on organisational aspects. This book breaks new ground with investigation of standard development within SDO fora. Case studies centre on standards relating to privacy and security, mobile communications, Intellectual Property Rights (IPR) and copyright. The book lifts the lid on internet standard setting with detailed insight into a world which, although highly technical, very much affects the way in which citizens live and work on a daily basis. In doing this it adds significantly to the trajectory of research on Internet standards and SDOs that explore the relationship between politics and protocols. The analysis contributes to academic debates on democracy and the internet, global self-regulation and civil society, and international decision-making processes in unstructured environments. The book advances work on the Multiple Streams Framework (MS) by applying it to decision-making in non-state environments, namely SDOs which have long been dominated by private actors. The book is aimed at academic audiences in political science, computer science, communications, and science and technology studies as well as representatives from civil society, the civil service, government, engineers and experts working within SDO fora. It will also be accessible to students at the postgraduate and undergraduate levels.

In this thoroughly revised and updated edition of Internetworking LANs and WANs, Gilbert Held offers guidance through this challenging area of communications technology. Internetworking often causes technological and administrative problems and this book will enable the reader to avoid the many pitfalls to achieve successful connection. This new edition covers hundreds of methods to interconnect local and geographically separated LANs. New topics examined include Fast Ethernet, Windows NT systems, Data Link Switching and the use of virtual LANs and virtual networking. Features include:

• numerous screen images showing examples of how equipment is configured and how equipment operates to interconnect LANs
• review of key networking concepts, covering the technological characteristics of LANs and WANs, standards organizations and the OSI reference model
• examination of the operation and utilization of different types of networks
• detailed coverage of routers and bridge routing methods
• guidance on gateway functions, methods and applications
• mathematical models to allow the reader to evaluate network performance

2014 International Conference on Multimedia, Communication and Computing Application (MCCA2014), Xiamen, China, Oct 16-17, 2014, provided a forum for experts and scholars of excellence from all over the world to present their latest work in the area of multimedia, communication and computing applications. In recent years, the multimedia technology has experienced rapid developments and applications are widely used in both our daily life and industrial manufacturing, such as games, education, entertainment, stocks and bonds, financial transactions, architectural design, communication etc. MCCA2014 received a large number of papers of which ninety-three papers were accepted for publicationg. These articles were divided into different sections: multimedia processing, communication systems, artificial intelligence and application.

As mobile technologies grow in popularity and widespread use, more and more applications-from banking software to online education-make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organizations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. User Behavior in Ubiquitous Online Environments explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing. Within this reference, researchers and professionals in fields such as computer science, information technology, education, and library science will find a detailed discussion of implementing ubiquitous technologies in a variety of organisations and situations.

The Internet in China reflects many contradictions and complexities of the society in which it is embedded. Despite the growing significance of digital media and communication technologies, research on their contingent, non-linear, and sometimes paradoxical impact on civic engagement remains theoretically underdeveloped and empirically understudied. As importantly, many studies on the internet s implications in Chinese societies have focused on China. This book draws on a variety of theoretical and methodological approaches to advance a balanced and context-rich understanding of the effects of digital media and communication technologies, especially social media, for state legitimacy, the rise of issue-based networks, the growth of the public sphere, and various forms of civic engagement in China, Taiwan, and the global Chinese diaspora. Using ethnography, interview, experiment, survey, and the big data method, scholars from North America, Europe, and Asia show that the couture and impacts of digital activism depend on issue and context.

This book was originally published as a special issue of "Information, Communication & Society.""

How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and those interested in understanding the interactions of the Internet and society. This multidisciplinary collection of theoretically and empirically anchored chapters addresses the big questions about one of the most significant technological transformations of this century, through a diversity of data, methods, theories, and approaches. Drawing from a range of disciplinary perspectives, Internet research can address core questions about equality, voice, knowledge, participation, and power. By learning from the past and continuing to look toward the future, it can provide a better understanding of what the ever-changing configurations of technology and society mean, both for the everyday life of individuals and for the continued development of society at large. This second edition presents new and original contributions examining the escalating concerns around social media, disinformation, big data, and privacy. Following a foreword by Manual Castells, the editors introduce some of the key issues in Internet Studies. The chapters then offer the latest research in five focused sections: The Internet in Everyday Life; Digital Rights and Human Rights; Networked Ideas, Politics, and Governance; Networked Businesses, Industries, and Economics; and Technological and Regulatory Histories and Futures. This book will be a valuable resource not only for students and researchers, but for anyone seeking a critical examination of the economic, social, and political factors shaping the Internet and its impact on society.

Buddhism, the Internet and Digital Media: The Pixel in the Lotus explores Buddhist practice and teachings in an increasingly networked and digital era. Contributors consider the ways Buddhism plays a role and is present in digital media through a variety of methods including concrete case studies, ethnographic research, and content analysis, as well as interviews with practitioners and cyber-communities. In addition to considering Buddhism in the context of technologies such as virtual worlds, social media, and mobile devices, authors ask how the Internet affects identity, authority and community, and what effect this might have on the development, proliferation, and perception of Buddhism in an online environment. Together, these essays make the case that studying contemporary online Buddhist practice can provide valuable insights into the shifting role religion plays in our constantly changing, mediated, hurried, and uncertain culture.

Understanding Decentralized Finance demystifies DeFi, locating the integration points between decentralised and centralized finance to help finance professionals unlock valuable opportunities. DeFi - the next evolution of cryptocurrency - has brought a new wave of investors into the world of finance. As fintechs and financial institutions seek to integrate with DeFi, this book explores its history, its present context, and its future. It explains the world of DeFi by comparing it to the traditional finance sector, highlighting points of similarity, difference and integration. Understanding Decentralized Finance explores the technologies underlying the DeFi market and how they differ from those of traditional financial markets. It scrutinizes the difference between centralized and decentralized cryptocurrency exchanges, how NFTs fit into DeFi and how collectibles can be financialized. Readers will also find out how collateralized loans, derivatives, margin trading and liquidity provision work in a world where there is no centralized institution to coordinate these activities - and how regulators in different jurisdictions are ensuring that financial regulations keep up with these innovations. With examples from key actors in the field, including the movement of luxury organizations like Christie's and Sotheby's into the NFT space and the SushiSwap vampire attack, this is an essential read for anyone working in finance, fintech and technology who needs to understand the fast-moving world of DeFi.

Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication. Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

Linked Data Management presents techniques for querying and managing Linked Data that is available on today's Web. The book shows how the abundance of Linked Data can serve as fertile ground for research and commercial applications. The text focuses on aspects of managing large-scale collections of Linked Data. It offers a detailed introduction to Linked Data and related standards, including the main principles distinguishing Linked Data from standard database technology. Chapters also describe how to generate links between datasets and explain the overall architecture of data integration systems based on Linked Data. A large part of the text is devoted to query processing in different setups. After presenting methods to publish relational data as Linked Data and efficient centralized processing, the book explores lookup-based, distributed, and parallel solutions. It then addresses advanced topics, such as reasoning, and discusses work related to read-write Linked Data for system interoperation. Despite the publication of many papers since Tim Berners-Lee developed the Linked Data principles in 2006, the field lacks a comprehensive, unified overview of the state of the art. Suitable for both researchers and practitioners, this book provides a thorough, consolidated account of the new data publishing and data integration paradigm. While the book covers query processing extensively, the Linked Data abstraction furnishes more than a mechanism for collecting, integrating, and querying data from the open Web-the Linked Data technology stack also allows for controlled, sophisticated applications deployed in an enterprise environment.

With the widespread availability of high-speed, high-capacity microprocessors and microcomputers with high-speed communication ability, and sophisticated energy analytics software, the technology to support deployment of automated diagnostics is now available, and the opportunity to apply automated fault detection and diagnostics to every system and piece of equipment in a facility, as well as for whole buildings, is imminent. The purpose of this book is to share information with a broad audience on the state of automated fault detection and diagnostics for buildings applications, the benefits of those applications, emerging diagnostic technology, examples of field deployments, the relationship to codes and standards, automated diagnostic tools presently available, guidance on how to use automated diagnostics, and related issues.

A rare look at the role of special effects in creating fictional worlds and transmedia franchises From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today's fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world of fantastic media franchises to trace the ways in which special effects over the last 50 years have become central not just to transmedia storytelling but to worldbuilding, performance, and genre in contemporary blockbuster entertainment. More Than Meets the Eye maps the ways in which special effects build consistent storyworlds and transform genres while traveling from one media platform to the next. Examining high-profile franchises in which special effects have played a constitutive role such as Star Trek, Star Wars, The Matrix, and The Lord of the Rings, as well as more contemporary franchises like Pirates of the Caribbean and Harry Potter, Bob Rehak analyzes the ways in which production practices developed alongside the cultural work of industry professionals. By studying social and cultural factors such as fan interaction, this book provides a context for understanding just how much multiplatform storytelling has come to define these megahit franchises. More Than Meets the Eye explores the larger history of how physical and optical effects in postwar Hollywood laid the foundation for modern transmedia franchises and argues that special effects are not simply an adjunct to blockbuster filmmaking, but central agents of an entire mode of production.