Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

By now, you've probably heard lots of stories about the thousands of individuals worldwide who, armed with little more than their PCs, are making a killing day trading stocks online. Could electronic day trading be your ticket to financial independence? Here's your chance to find out.

Written by Sunny J. Harris, a successful electronic trader and one of today's most respected trading educators, Electronic Day Trading 101 is a complete step-by-step introduction to online day trading--what it is, how it works, and how to get started in business for yourself--and succeed. Requiring no prior stock market or electronic investing experience, it covers all the basics, from stock market fundamentals and essential trading terminology to sophisticated techniques for evaluating your trading performance. With dozens of illustrations and real-life examples, Harris fills you in on what you need to know about trading hardware and software, selecting an online broker or ECN, opening a trading account, developing a trading system that's right for you, trading from home or from a trading salon, performing fundamental and technical analysis, and researching stocks online.

Drawing upon her two decades of experience as head of her own trading firm, Harris provides expert coaching on the all-important business aspects of running a thriving electronic trading practice. She provides invaluable tips on goal setting, maintaining discipline, managing your time, budgeting, good record keeping, and taxes. She also helps you to understand the psychological barriers that often keep people from succeeding as traders, and tells you how to overcome them.

Electronic Day Trading 101 is an indispensable springboard for anyone considering taking the leap into online trading.

A top trading guru tells you everything you need to know about getting started as an online day trader.

"Sunny Harris has created a most comprehensive road map for guiding one into the exciting world of 'Direct Access Electronic Trading.' Very informative, realistic, and helpful. A 'must read'." - Harvey Houtkin, CEO, All-Tech Investment Group Author of Secrets of the SOES Bandit

"If you're going to start trading, start here. And, if you don't know a Level 2 screen from a Short List, then don't go further without reading this book. Sunny Harris has put together a great resource that will save you time and work, and added common sense that could only come from a successful, experienced trader." - Perry Kaufman, author of Trading Systems

Focusing on the two essential factors of the construction of risk, this book presents research revolving around the staging of and the coping with Internet addiction in China. Using ethnographic methods, it investigates the signs and treatment of Internet addiction and discusses the in-patient approaches used to help children overcome the addiction and to reduce the likelihood of relapse following discharge. Examining the individual level and broader social levels of the process as well as the links between the two, the findings provide valuable insights into the prevention and treatment of Internet addiction. To help readers better understand the signs of Internet addiction and preventive measures, the book addresses the following issues:Public concern and media coverage of Internet addiction in contemporary ChinaClinical assessment and risk factors of Internet addiction in adolescentsParent-narrated signs of Internet addiction in Chinese children and adolescentsCoping strategies and treatments for Internet addiction

There is no shortage of strategic reasons for taking partnering seriously in today’s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail.

This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world.

A powerful series of insights into one of the major issues of our time: how to create a partnership that generates innovation and other key advantages. Original, perceptive, wise and easy to read. –Dr Charles Hampden-Turner, Cambridge University, Judge Institute of Management Studies

Deering and Murphy have written with great clarity and insight on a difficult subject. Partnering will continue to grow in importance as firms shrink in size and look outside their boundaries for some of their critical resources. This book offers clear and practical guidelines for the manager who has to grapple with the multilevel and multicultural complexities of the partnering process. I highly recommend it. –Max Boisot, Snider Center for Entrepreneurial Research, Wharton Business School

The methodological needs of environmental studies are unique in the breadth of research questions that can be posed, calling for a textbook that covers a broad swath of approaches to conducting research with potentially many different kinds of evidence. Fully updated to address new developments such as the effects of the internet, recent trends in the use of computers, remote sensing, and large data sets, this new edition of Research Methods for Environmental Studies is written specifically for social science-based research into the environment. This revised edition contains new chapters on coding, focus groups, and an extended treatment of hypothesis testing. The textbook covers the best-practice research methods most used to study the environment and its connections to societal and economic activities and objectives. Over five key parts, Kanazawa introduces quantitative and qualitative approaches, mixed methods, and the special requirements of interdisciplinary research, emphasizing that methodological practice should be tailored to the specific needs of the project. Within these parts, detailed coverage is provided on key topics including the identification of a research project, hypothesis testing, spatial analysis, the case study method, ethnographic approaches, discourse analysis, mixed methods, survey and interview techniques, focus groups, and ethical issues in environmental research. Drawing on a variety of extended and updated examples to encourage problem-based learning and fully addressing the challenges associated with interdisciplinary investigation, this book will be an essential resource for students embarking on courses exploring research methods in environmental studies.

Chris Stringman gambled, and lost, GBP130,000, destroying his savings, losing his car, and almost his house...but he managed to escape his addiction just before he fell over the precipice. This is not a book about how to win, rather a book about how not to lose. Chris Stringman's personal demon was financial spread-betting - where punters trade on the price movement of a particular market. He explains how it operates, how it sucks gamblers in and keeps them there, and how it nearly cost him everything.He also takes a look at high-street bookies, fruit machines, casinos, poker and bingo, and then goes on to answer some important questions: How do we gamble? Why do we gamble? How can we spot the signs in others? How can we help them? Chris Stringman writes from the heart and tells it like it is in this searingly honest, and highly readable work. It entertains as well as educates - essentially a self-help book for the delusional gambler.

The nature of handwriting in our society has significantly altered over the ages due to the introduction of new technologies such as computers and the World Wide Web. With increases in the amount of signature verification needs, state of the art internet and paper-based automated recognition methods are necessary.

Pattern Recognition Technologies and Applications: Recent Advances provides cutting-edge pattern recognition techniques and applications. Written by world-renowned experts in their field, this easy to understand book is a must have for those seeking explanation in topics such as on- and offline handwriting and speech recognition, signature verification, and gender classification.

This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

Ensuring online safety has become a topic on the regulatory agenda in many Western societies. However, regulating for online safety is far from easy, due to the wide variety of national and international, private and public actors and stakeholders that are involved. When regulating online risks for children it is important to strike the right balance between protection against harms on the one hand and safeguarding their fundamental freedoms and rights on the other. The authors in this book attempt to grapple with precisely this theme: striking the right balance between ensuring safety for children on the internet while at the same time enabling them to experiment, to learn, to enrich their lives, to acquire skills and to have fun using this global network. The authors come from various scientific disciplines, ranging from law to social science and from media studies to philosophy. This means that the book provides the reader with both empirical and theoretical/conceptual chapters and sheds a multi-disciplinary light on the complex topic of regulating online safety for children.

1. The book will begin by evaluating the state of the art of all Internet Of behaviors (IoB) while looking into their BI, Big Data, CDPs, etc. core building block 2. Offers in-depth examination of Internet Of behaviors, which supports 3. Includes handy quick-reference to help readers with regular with simple language rules; 4. This book goal is to record, analyse, comprehend, and respond to all forms of human behaviour in a way that allows people to be tracked and interpreted using developing technology advancements and advances in machine learning algorithms

Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

This book takes a holistic view of the roles of ICTs during the pandemic through the lens of social informatics, as it is critical to our understanding of the relations between society and technology. Specific attention is given to various stakeholders and social contexts, with analysis at the individual, group, community, and society levels. Pushing the boundaries of information science research with timely and critical research questions, this edited volume showcases information science research in the context of COVID-19, by specifically accentuating sociotechnical practices, activities, and ICT interventions during the pandemic. Its social informatics focus appeals to a broad audience, and its global and international orientation provides a timely, innovative, and much-needed perspective to information science. This book is unique in its interdisciplinary nature as it consists of research studies on the intersections between ICTs and health, culture, social interaction, civic engagement, information dissemination, work, and education. Chapters apply a range of research methods, including questionnaire surveys, content analyses, and case studies from countries in Asia, Europe, and America, as well as global and international comparisons. The book's primary target audience includes scholars and students in information and library science, particularly those interested in the social aspect of the information society. It may be of interest to information professionals, library practitioners, educators, and information policymakers, as well as scholars and students in science and technology studies, cultural studies, political science, public administration, sociology, and communication studies.

Few people think of an Internet domain name like .us or .in as anything other than an address when, in fact, it often serves as a roadmap to national identities and priorities. Addressing the World looks behind eleven of the 240 global domain names, from the United States and Australia to Moldova and East Timor, highlighting both the technology and the larger social constructs that make each distinct. Stories and first-person accounts by activists, journalists, Internet administrators, lawyers, and academics examine the sociological, historical, political, and technological development of Internet country code top-level domains (ccTLDs). Addressing the World reveals that technology is not just science and domain names are not just practical they are an entryway into cultural education and understanding. Visit the author's website for additional information, including chapter abstracts and pictures and bios of all contributors."

We are so used to living in a media-saturated world that we do not notice just how much damage is being done to us daily by the images we see and the articles and posts we read. If you are often anxious or find it hard to sleep, or you regularly want to give up on your fellow human beings, the reason may come down to the relentless influence of the modern media. How Modern Media Destroys Our Minds is a guide for navigating the media today. The book encourages the reader to consider the many peculiarities of the modern media: its excessive focus on scandal, its emphasis on novelty, its capacity to breed envy and self-hatred, its high-minded defence of itself, its ever shorter attention span and its obsession with fame. The book teaches us how to liberate ourselves from the media, in order to achieve calm and a more generous, original and imaginative state of mind. We are shown how to redress the balance and emerge with a stronger, more positive outlook on life.

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.

The three volume set provides a systematic overview of theories and technique on social network analysis.Volume 2 of the set mainly focuses on the formation and interaction of group behaviors. Users' behavior analysis, sentiment analysis, influence analysis and collective aggregation are discussed in detail as well. It is an essential reference for scientist and professionals in computer science.

The Internet is already more widely deployed than any other computing system in history and continues to grow rapidly. New technologies, including high speed wide area network and improved software support for distribution, promise to make the Internet much more useful for general purpose distributed computing in the future. Web Information Systems is dedicated to the new era of information systems on web environments, due to not only the growing popularity of the web technology but also the roles that web technology play in modern information systems. The major elements of web information systems include web semantics, XML technologies, web mining and querying, web-based information systems, information extraction, and web semantics.

Like many other incipient technologies, Web services are still surrounded by a tremendous level of noise. This noise results from the always dangerous combination of wishful thinking on the part of research and industry and of a lack of clear understanding of how Web services came to be. On the one hand, multiple contradictory interpretations are created by the many attempts to realign existing technology and strategies with Web services. On the other hand, the emphasis on what could be done with Web services in the future often makes us lose track of what can be really done with Web services today and in the short term. These factors make it extremely difficult to get a coherent picture of what Web services are, what they contribute, and where they will be applied. Alonso and his co-authors deliberately take a step back. Based on their academic and industrial experience with middleware and enterprise application integration systems, they describe the fundamental concepts behind the notion of Web services and present them as the natural evolution of conventional middleware, necessary to meet the challenges of the Web and of B2B application integration. Rather than providing a reference guide or a "how to write your first Web service" kind of book, they discuss the main objectives of Web services, the challenges that must be faced to achieve them, and the opportunities that this novel technology provides. Established, as well as recently proposed, standards and techniques (e.g., WSDL, UDDI, SOAP, WS-Coordination, WS-Transactions, and BPEL), are then examined in the context of this discussion in order to emphasize their scope, benefits, and shortcomings. Thus, the book is ideally suited both for professionals considering the development of application integration solutions and for research and students interesting in understanding and contributing to the evolution of enterprise application technologies.

As the Internet's presence in health care grows more pervasive, an increasing number of health care providers have begun to implement eHealth innovations in their practice. The interactive health communication system (IHCS), one such eHealth solution, provides consumers with information, informal support, and a venue for communication. Investing in eHealth: What it Takes to Sustain Consumer Health Informatics examines the evolution of the IHCS and the significant changes in organizational culture and operational systems that may be required for successful and sustained implementation. This book explores the development of a model (funded by the Agency for Healthcare Research and Quality in 1998) to predict and explain the degree of success of such implementation efforts. This model allows an institution to benchmark its progress towards IHCS implementation and advises administrators where to invest resources to increase the chance of successful implementation. A set of case studies highlights key features of the model; each study describes an attempt by an organization to implement the Comprehensive Health Enhancement Support System (CHESS), a proven IHCS.After examining the success or failure of each particular implementation, the book suggests steps that could have been taken to address weaknesses identified by the model. Investing in eHealth culminates in a set of general guidelines for any health care provider striving to successfully employ the model, and suggests directions for future research.

Simplicity and Uniqueness Structure of the book content Simple English and Ease of Undersatanding Exhaustive research in the content of the book

Recent advances in mobile and wireless communication and personal computer technology have created a new paradigm for information processing. Today, mobile and wireless communications exit in many forms, providing different types of services. Existing forms of mobile and wireless communications continue to experience rapid growth and new applications and approaches are being spawned at an increasing rate. Recently, the mobile and wireless Internet has become one of the most important issues in the telecommunications arena. The development of the mobile and wireless Internet is the evolution of several different technologies coming together to make the Internet more accessible. Technologies such as the Internet, wireless networks, and mobile computing have merged to form the mobile and wireless Internet. The mobile and wireless Internet extends traditional Internet and World Wide Web services to wireless devices such as cellular phones, Personal Digital Assistants (PDAs) and notebooks. Mobile and wireless Internet c: an give users access to personalized information anytime and anywhere they need it, and thus empower them to make decisions more quickly, and bring them closer to friends, family, and work colleagues. Wireless data communication methods have been around for sometime

Key features Provides an in-depth understanding of emerging technologies and integration of artificial intelligence, deep learning, big data, IoT in healthcare Details specific applications for the use of AI, big data, and IoT in healthcare Discusses how AI technology can help in formulating protective measures for COVID-19 and other diseases Includes case studies