" The most practical book ever written about modern digital marketing" - Jay Baer. The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about... - Practical approaches to search engine optimization, social media, and email marketing - The social, analytical, and creative aspects of modern marketing - The theory and practice behind content marketing - Analytics tips for ongoing marketing optimization and improvements This 6th edition has been updated to reflect new technologies and marketing trends. "Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know." -- Adam Franklin & Toby Jenkins, authors, Web Marketing That Works "I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It's required reading for everyone who works for Arment Dietrich." -- Gini Dietrich, CEO, Arment Dietrich, author, Spin Suck

Hidden and Devalued Feminized Labour in the Digital Humanities examines the data-driven labour that underpinned the Index Thomisticus-a preeminent project of the incunabular digital humanities-and advanced the data-foundations of computing in the Humanities. Through oral history and archival research, Nyhan reveals a hidden history of the entanglements of gender in the intellectual and technical work of the early digital humanities. Setting feminized keypunching in its historical contexts-from the history of concordance making, to the feminization of the office and humanities computing-this book delivers new insight into the categories of work deemed meritorious of acknowledgement and attribution and, thus, how knowledge and expertise was defined in and by this field. Focalizing the overlooked yet significant data-driven labour of lesser-known individuals, this book challenges exclusionary readings of the history of computing in the Humanities. Contributing to ongoing conversations about the need for alternative genealogies of computing, this book is also relevant to current debates about diversity and representation in the Academy and the wider computing sector. Hidden and Devalued Feminized Labour in the Digital Humanities will be of interest to researchers and students studying digital humanities, library and information science, the history of computing, oral history, the history of the humanities, and the sociology of knowledge and science.

Organize your life, your likes, and more with Pinterest and this fun how-to guide

Now you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and "pin" them on virtual pinboards. Want to save something from a blog? Have a favorite retail website? Want to pin a quick photo you took with your phone? Organize them all with Pinterest and this fast, friendly guide that shows you just how to do it. You'll see how to set up an account and your boards, how to pin and re-pin, where to use hashtags, find ways to share pins with your other social networks, and more.Helps you get the most out of Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and even share pins with your other social networks Also discusses Power Pinners, using search, and finding people to follow Offers tips, trick, and techniques to make the process easy and enjoyable

Pinterest is fun and easy, and even more so with "Pinterest for Dummies"

1) The book will discuss most relevant real-world applications and case studies of IoT. 2) The book will provide deeper knowledge regarding emerging research trends and future research directions in IoT. 3) The book will provide theoretical, algorithmic, simulation, and implementation-based research developments in IoT. 4) The book will follow theoretical approach to describe applications of IoT for the beginners as well as practical approach to depict simulation and implementation of real-world applications for intermediate and advanced readers.

This book provides basic knowledge of the programming and interfacing of devices with IoT modem and programming. The aim is to explain the basic steps to understand the IoT and its application in agriculture field. It will serve be a reference book for postgraduate and undergraduate Engineering students. Students from Electronics, Electrical, Mechatronics, Robotics, Mechanical, Computer science can use the book for their projects and research. This book is based entirely on the practical experience of the authors while undergoing projects with the students and industries. This book is co-published with NIPA. Taylor and Francis does not sell or distribute its print and electronic editions in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

Electronic payment is the economic backbone of all e-commerce transactions. This book covers the major subjects related to e-payment such as, for example, public key infrastructure, smart cards, payment agents, digital cash, SET protocols, and micro-payment. Its first part covers the infrastructure for secure e-payment over the Internet, whereas in the second part a variety of e-payment methods and systems are described. This edited volume offers a well-written and sound technical overview of the state of the art in e-payment for e-business developers, graduate students, and consultants. It is also ideally suited for classes and training courses in e-commerce or e-payment.

Hidden and Devalued Feminized Labour in the Digital Humanities examines the data-driven labour that underpinned the Index Thomisticus-a preeminent project of the incunabular digital humanities-and advanced the data-foundations of computing in the Humanities. Through oral history and archival research, Nyhan reveals a hidden history of the entanglements of gender in the intellectual and technical work of the early digital humanities. Setting feminized keypunching in its historical contexts-from the history of concordance making, to the feminization of the office and humanities computing-this book delivers new insight into the categories of work deemed meritorious of acknowledgement and attribution and, thus, how knowledge and expertise was defined in and by this field. Focalizing the overlooked yet significant data-driven labour of lesser-known individuals, this book challenges exclusionary readings of the history of computing in the Humanities. Contributing to ongoing conversations about the need for alternative genealogies of computing, this book is also relevant to current debates about diversity and representation in the Academy and the wider computing sector. Hidden and Devalued Feminized Labour in the Digital Humanities will be of interest to researchers and students studying digital humanities, library and information science, the history of computing, oral history, the history of the humanities, and the sociology of knowledge and science.

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.

Electronic Multimedia Publishing brings together in one place important contributions and up-to-date research results in this fast moving area. Electronic Mulitmedia Publishing serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

* Centers the experiences of designers at every stage of their careers and development. * Defines and explains the idea of professional identity for designers across contexts. * Concludes segments with specific takeaways, reflection activities, and quotes from real-world designers.

In recent years, drones have been integrated with the Internet of Things to offer a variety of exciting new applications. Here is a detailed exploration of adapting and implementing Internet of Drones technologies in real-world applications, emphasizing solutions to architectural challenges and providing a clear overview of standardization and regulation, implementation plans, and privacy concerns. The book discusses the architectures and protocols for drone communications, implementing and deploying of 5G-drone setups, security issues, deep learning techniques applied on real-time footage, and more. It also explores some of the varied applications, such as for monitoring and analysis of troposphere pollutants, providing services and communications in smart cities (such as for weather forecasting, communications, transport, safety and protection), for disaster relief management, for agricultural crop monitoring, and more.

This powerful new volume explores the diverse and sometimes unexpected roles that IoT and AI technologies played during the recent COVID-19 global pandemic. The book discusses the how existing and new state-of-the art technology has been and can be applied for global health crises in a multitude of ways. The chapters in Pandemic Detection and Analysis through Smart Computing Technologies look at exciting technological solutions for virus detection, prediction, classification, prevention, and communication outreach. The book considers the various modes of transmission of the virus as well as how technology has been implemented for personalized healthcare systems and how it can be used for future pandemics. The huge importance of social and mobile communication and networks during the pandemic is addressed such as in business, education, and healthcare; in research and development; for health information and outreach; in social life; and more. A chapter also addresses using smart computing for forecasting the damage caused by COVID-19 using time series analyses. This up-to-the-minute volume illuminates on the many ways AI, IoT, machine learning, and other technologies have important roles in the diverse challenges faced during COVID-19 and how they can be enhanced for future pandemic situations. The volume will be of high interest to those in different fields of computer science and other domains as well as to data scientists, government agencies and policymakers, doctors and healthcare professionals, engineers, economists, and many other professionals. This book will also be very helpful to faculty, students, and research scholars in understanding the pre- and post-effect of this pandemic.

Is your enterprise's strategy for cybersecurity just crossing its fingers and hoping nothing bad ever happens? If so...you're not alone. Getting cybersecurity right is all too often an afterthought for Fortune 500 firms, bolted on and hopefully creating a secure environment. We all know this approach doesn't work, but what should a smart enterprise do to stay safe? Today, cybersecurity is no longer just a tech issue. In reality, it never was. It's a management issue, a leadership issue, a strategy issue: It's a "must have right"...a survival issue. Business leaders and IT managers alike need a new paradigm to work together and succeed. After years of distinguished work as a corporate executive, board member, author, consultant, and expert witness in the field of risk management and cybersecurity, David X Martin is THE pioneering thought leader in the new field of CyRMSM. Martin has created an entirely new paradigm that approaches security as a business problem and aligns it with business needs. He is the go-to guy on this vitally important issue. In this new book, Martin shares his experience and expertise to help you navigate today's dangerous cybersecurity terrain, and take proactive steps to prepare your company-and yourself -to survive, thrive, and keep your data (and your reputation) secure.

Einfuhrung.- 1 Das Internet als Basis fur Electronic Business und New E-conomy.- 1.1 Die technischen Hintergrunde des Internet.- 1.2 Zugangskontrolle und Verschlusselung der Information schafft Sicherheit fur netzbasierte Infrastrukturen.- 1.3 Zusammenfassung.- 2 Trends der Entwicklung zeigen auf eine netzbasierte IT-Infrastruktur und vernetzte Geschaftsprozesse.- 2.1 Was ist Electronic Business?.- 2.2 Vom Anbieter zum Kaufermarkt.- 2.3 Geschwindigkeit und Service ist alles.- 2.4 Kooperationen steigern die Leistungsfahigkeit.- 2.5 Integrierte Leistungsketten (Supply-Chains) bringen Effizienz.- 2.6 Online-Kundenzugang und Verbundprodukte ermoeglichen neue Geschaftsmodelle.- 2.7 Die neuen Geschaftsmodelle des Electronic Business setzen die etablierten unter Druck.- 2.7.1 Electronic Business optimiert die Zusammenarbeit von Geschaftspartnern.- 2.7.2 Prozesse statt Funktionen zahlen.- 2.7.3 Kooperieren statt Kopieren.- 2.7.4 Geschwindigkeit in den Prozessen statt Perfektion in den Funktionen.- 2.7.5 Kommunizieren statt Verschliessen.- 2.7.6 Verbinden statt Integrieren.- 2.7.7 Die Bedeutung der Lernfahigkeit und Vernetzung in Geschaftsprozessen.- 2.7.8 Geschaftsergebnis statt technischer Perfektion.- 2.8 Den Kunden im Fokus.- 2.9 Electronic Business ist unumganglich und dynamisch - wer stillsteht, auf den kommen die Dinge zu.- 2.10 Innovationskraft ermoeglicht neue Loesungen.- 2.11 Zusammenfassung.- 3 Die Entwicklung der Internet-Nutzung als Kommunikations- und Informationsmedium.- 3.1 Die erste Phase bringt weltweite Kommunikation multimedialer Inhalte.- 3.2 Die zweite Phase nutzt das Internet fur E-Commerce und Informationsverteilung.- 3.2.1 Electronic Commerce ermoeglicht den direkten Kontakt mit dem Kunden.- 3.2.2 Suchmaschinen und Informationsverzeichnisse erschliessen die Flut des Informationsangebots als 'Portale'.- 3.2.3 Intranets schaffen eine unternehmensweite IT-Infrastruktur.- 3.2.4 Knowledge aus dem Internet kann wertvoll sein.- 3.3 Zusammenfassung.- 4 Das Internet als wesentlicher Produktionsfaktor in allen Industriezweigen.- 4.1 Die professionelle Nutzung des Internet.- 4.1.1 Das Internet ist ein neuer Vertriebskanal neben anderen.- 4.1.2 Die alten Handler stehen in Frage - Disintermediation der Geschaftsprozesse.- 4.1.3 Cybermediare und Portale ubernehmen den Handel.- 4.1.4 Electronic Commerce ist nur so gut wie die Infrastruktur dahinter.- 4.2 Supply-Chain Management als erste wahre Loesung des Electronic Business.- 4.2.1 Extranets sind Grundlage fur Supply-Chain Management.- 4.2.2 Prozessoptimierung statt funktionaler Perfektion.- 4.2.3 Prozessoptimierung ist mehr als nur Supply-Chain Management.- 4.3 Elektronische Marktplatze bringen Geschaftspartner zusammen und sind die 'Knoten 'im Partnernetz.- 4.3.1 Funktionen elektronischer Marktplatze.- 4.3.2 Was sind die Erfolgsfaktoren und wer profitiert von elektronischen Marktplatzen?.- 4.3.3 Beispiele zeigen die Perspektiven von elektronischen Marktplatzen.- 4.4 Das virtuelle Unternehmen - Business Broking.- 4.5 Zusammenfassung.- 5 Electronic Business bietet vielfaltige Loesungen.- 5.1 Electronic Business ist mehr als E-Commerce und Supply-Chain Management.- 5.1.1 Die Web-Site als Visitenkarte und Kontaktpunkt des Unternehmens.- 5.1.2 Netzbasiertes Computing als neue Infrastruktur fur die Unternehmens-IT.- 5.1.3 Netzbasierte IT-Infrastrukturen und netzbasierte Systemverwaltung.- 5.1.4 Mit der neuen Kommunikations-Infrastruktur sind neue Konzepte der IT-Nutzung machbar.- 5.1.5 Zugangsgerate zum Internet erreichen Nutzer ohne Computerkenntnisse.- 5.1.6 Internetbasierte Kommunikations-Loesungen.- 5.1.7 Betrieb von Standardanwendungen mit Webzugriff.- 5.1.8 Vernetzung von Loesungen uber das Internet auf Basis von XML.- 5.1.9 Elektronisches Dokumentenmanagement schafft viele Loesungen aus einer einmaligen Investition.- 5.1.10 Online-Dokumentation bringt viele Loesungen mit einer Technik.- 5.1.11 Informations- und Wissensvermittlung uber d

This book analyzes the Internet from the perspective of philosophy of science. Conceived in a broad sense, it includes three major layers: (i) the technological infrastructure, (ii) the Web, and (iii) cloud computing, along with apps and mobile Internet.

This book explores hybrid play as a site of interdisciplinary activity-one that is capable of generating new forms of mobility, communication, subjects, and artistic expression as well as new ways of interacting with and understanding the world. The chapters in this collection explore hybrid making, hybrid subjects, and hybrid spaces, generating interesting conversations about the past, current and future nature of hybrid play. Together, the authors offer important insights into how place and space are co-constructed through play; how, when, and for what reasons people occupy hybrid spaces; and how cultural practices shape elements of play and vice versa. A diverse group of scholars and practitioners provides a rich interdisciplinary perspective, which will be of great interest to those working in the areas of games studies, media studies, communication, gender studies, and media arts.

Semantic web technologies (SWTs) offer the richest machine-interpretable (rather than just machine-processable) and explicit semantics that are being extensively used in various domains and industries. This book provides a roadmap for semantic web technologies (SWTs) and highlights their role in a wide range of domains including cloud computing, Internet of Things, big data, sensor network, and so forth. It also explores the prospects of these technologies including different data interchange formats, query languages, ontologies, Linked Data, and notations. The role of SWTs in 'epidemic Covid-19', 'e-learning platforms and systems', 'block chain', 'open online courses', and 'visual analytics in healthcare' is described as well. This book: Explores all the critical aspects of semantic web technologies (SWTs) Discusses the impact of SWTs on cloud computing, Internet of Things, big data, and sensor network Offers a comprehensive examination of the emerging research in the areas of SWTs and their related domains Provides a template to develop a wide range of smart and intelligent applications Includes latest applications and examples with real data This book is aimed at researchers and graduate students in computer science, informatics, web technology, cloud computing, and Internet of Things.

Web Personalization can be de?ned as any set of actions that can tailor the Webexperiencetoaparticularuserorsetofusers. Toachievee?ectivepers- alization, organizationsmustrelyonallavailabledata, includingtheusageand click-stream data (re?ecting user behaviour), the site content, the site str- ture, domainknowledge, aswellasuserdemographicsandpro?les. Inaddition, e?cient and intelligent techniques are needed to mine this data for actionable knowledge, and to e?ectively use the discovered knowledge to enhance the users' Web experience. These techniques must address important challenges emanating from the size and the heterogeneous nature of the data itself, as wellasthedynamicnatureofuserinteractionswiththeWeb. Thesechallenges include the scalability of the personalization solutions, data integration, and successful integration of techniques from machine learning, information - trievaland?ltering, databases, agentarchitectures, knowledgerepresentation, data mining, text mining, statistics, user modelling and human-computer - teraction. The Semantic Web adds one more dimension to this. The workshop will focus on the semantic web approach to personalization and adaptation. The Web has been formed to be an integral part of numerous applications inwhichauserinteractswithaserviceprovider, productsellers, governmental organisations, friends and colleagues. Content and services are available at di?erent sources and places. Hence, Web applications need to combine all available knowledge in order to form personalized, user-friendly, and busine- optimal servi

Understand the coming metaverse--and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; Legal and policy considerations necessary to build and maintain safe, shared digital spaces The economic and social impacts, including the potential for our digital lives to outlive our physical selves Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

Power and Authority in Internet Governance investigates the hotly contested role of the state in today's digital society. The book asks: Is the state "back" in internet regulation? If so, what forms are state involvement taking, and with what consequences for the future? The volume includes case studies from across the world and addresses a wide range of issues regarding internet infrastructure, data and content. The book pushes the debate beyond a simplistic dichotomy between liberalism and authoritarianism in order to consider also greater state involvement based on values of democracy and human rights. Seeing internet governance as a complex arena where power is contested among diverse non-state and state actors across local, national, regional and global scales, the book offers a critical and nuanced discussion of how the internet is governed - and how it should be governed. Power and Authority in Internet Governance provides an important resource for researchers across international relations, global governance, science and technology studies and law as well as policymakers and analysts concerned with regulating the global internet.

Replete with interviews with key practitioners (both in the book and online) will give up-to-date information on the techniques, forms and concepts used by leading figures in contemporary Live Visuals.

* Centers the experiences of designers at every stage of their careers and development. * Defines and explains the idea of professional identity for designers across contexts. * Concludes segments with specific takeaways, reflection activities, and quotes from real-world designers.

Get a sneak peek into the future of technology, finance, and the metaverse In The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet, renowned finance and technology expert David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements. In the book, you'll find discussions of the challenges and opportunities for institutions awaiting the arrival of the Web3 space; how old Western central powers are struggling to keep up with the digital currencies of the East; and why our voices will matter as consensus-driven tribes converge to form DAOs. You'll also discover the potential of blockchain as a pivotal engine for driving the metaverse economy and transforming contemporary web infrastructure into a decentralized network of free trade and social interaction governed by users themselves. The author covers topics that include: The potential institution of a smart treasury in a digital economy The convergence of metaverse infrastructure with decentralized finance, creating a virtual world of open finance Use cases for government-backed digital tokens in a variety of industries, including education, healthcare, and banking Social interactions and commerce tied to Soulbound-identity, A.I. technology, archeological revelations, de-dollarization, and the rising Global South An essential and one-of-a-kind resource for business leaders, executives, entrepreneurs, investors, and finance professionals, The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet will also benefit technology enthusiasts, digital marketers, and digital transformation specialists who seek to gain invaluable insights into the future of technology and finance, as well as anyone who believes that we are in need of a new system of governance for a better tomorrow.