E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.
This new edition both follows on the success of and adds significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Thorough revision based on successful 1st edition
Written by an author team who have advised some of the world's largest companies and consultancies on net strategy

Web mining is moving the World Wide Web toward a more useful environment in which users can quickly and easily find the information they need. Web mining uses document content, hyperlink structure, and usage statistics to assist users in meeting their needed information. This book provides a record of current research and practical applications in Web searching. It includes techniques that will improve the utilization of the Web by the design of Websites, as well as the design and application of search agents. This book presents this research and related applications in a manner that encourages additional work toward improving the reduction of information overflow, which is so common today in Web search results.

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition. Many traditional project management methods don't work with e-business. This book presents proven real world management methods that are adaptive, dynamic, and flexible in an e-business environment. It tackles the central issues of e-business: the burgeoning market for "buy-side" extranet/Internet procurement and supply chain management/business-to-business, Web-based transactions.
Key Features
* Set up an e-business implementation plan using proven project templates
* Anticipate and cope with dynamic change during e-business implementation
* Encourage and motivate the e-business team to participate in project management and resolving issues
* Deal with e-business implementation issues and crises
* Address 100 specific e-business management issues
* Communicate effectively with management on e-business
* Share and allocate resources among e-business and other work
* Manage e-business teams of business staff, vendors, and IT
* Gather and use e-business lessons learned as the basis for expanding and improving future e-business efforts
Answers Questions Such as:
* What are critical success factors in e-business implementation?
* How do you get employees and managers to participate in e-business?
* How do you set up your e-business implementation plan fast?
* How do you share resources between e-business and other work?
* How do you use project templates and modern software tools to increase your chance of e-business success?
* How do you manage and control risk in youre-business project?
* How do you direct large-scale e-business efforts in the real world?

This book provides a comprehensive guide to legal issues which have arisen as a result of the growth of the internet and the worldwide web. As well as discussing each topic in detail, Jonathan Rosenoer includes extensive coverage of the relevant cases and their implications for the future. Topics covered include: copyright and trademark issues, defamation, privacy, liability, electronic contracts, tax issues, and ethics. A potted history of the significant legal events is included which runs from the founding of the Electronic Frontier Foundation to the 1996 Telecommunications Act. About the author: Jonathan Rosenoer has been general counsel for the Haft Corporation, Executive Editor for Lexis Counsel Connect, and is best known for his CyberLaw column which has a distribution list of over four million.

Social network analysis dates back to the early 20th century, with initial studies focusing on small group behavior from a sociological perspective. The emergence of the Internet and subsequent increase in the use of online social networking applications has caused a shift in the approach to this field. Faced with complex, large datasets, researchers need new methods and tools for collecting, processing, and mining social network data. Social Network Mining, Analysis and Research Trends: Techniques and Applications covers current research trends in the area of social networks analysis and mining. Containing research from experts in the social network analysis and mining communities, as well as practitioners from social science, business, and computer science, this book proposes new measures, methods, and techniques in social networks analysis and also presents applications and case studies in this changing field.

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in "Advertising and the World Wide Web" is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

To the contention that the advent of electronic commerce demands a near-complete jettisoning of existing laws affecting business transactions, the authors of the essays in this book answer: not so. Rather, the resolution to the challenge lies in the combination of existing legal elements from heretofore disparate disciplines, and the creation from these elements of a new field of legal principle and practice, a field that will nonetheless overlap with classical commercial law. Perhaps the most significant feature of this emerging body of law is that it is necessarily transnational, as e-commerce cannot be contained within national borders. Although there is a general consensus that "what holds off line, holds on line", there are circumstances that give rise to legal issues peculiar to the information technology environment. These essays deal with some of these issues and other relevant matters, including the following: the country-of-origin principle in EU law; variations in national implementations of the European Directive on electronic signatures; civil liability of Internet service providers; negligence, damage, defective products, culpable wrongdoing and other tort issues in an on-line context; defining the moment of effectiveness of an e-mail notice; "good faith and fair dealing" on-line; the Internet as a zone of "socially responsible spontaneity"; protection of databases - how much is too much?; international private law issues in business-to-consumer disputes; and redefining the separate realms of litigation, legal advice and rule-making as e-commerce grows in the years to come. This book elaborates and updates a staff exchange that took place in 2001 among legal scholars from the Universities of Oxford and Leiden. Its insights represent some of the best-informed thinking on the legal aspects of this all-pervasive feature of contemporary society.

This wide-ranging introductory text looks at the virtual community of cyberspace and analyzes its relationship to the real one as lived out in today's societies. Such issues as race, gender, power, economics and ethics in cyberspace are discussed by the leading experts on the subject of the Internet, grouped under four main sections: identity; social order and control; community structure and dynamics; and collective action. The book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we are now having to consider the potential consequences this might have on our own community and societies.;The text should appeal to students and professionals, but also to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.

* need to creat and design your own Web pages that include both text and graphics * want your own Web page up and running quickly and efficiently * would like to know how to include Java applets on your Web pages * need a self-teaching approach * want results fast...then this book is for you!

This book looks at what the communities we create in Cyberspace reveal about what "community" means to us. In a wide ranging introduction to the internet, leading experts discuss such issues as:
* race
* sex
* gender
* power
* economics and ethics in cyberspace.
It shows how the idea of community is being challenged and rewritten by the increasing power and range of the internet.

School library media specialists will find this concepts-based approach to teaching electronic literacy an indispensable basic tool for instructing students and teachers. It provides step-by-step instruction on how to find and evaluate needed information from electronic databases and the Internet, how to formulate successful electronic search strategies and retrieve relevant results, and how to interpret and critically analyze search results. The chapters contain a suggested lesson plan and sample assignments for the school library media specialist to use in teaching electronic literacy skills to students and teachers. Dr. Kathleen W. Craver, a nationally recognized specialist in technology in the library media center, identifies the universal concepts of electronic literacy and provides the library media specialist with the rationales, background, methods, and model assignments to teach students and faculty to become proficient and critical users of electronic information technologies. At the beginning of each chapter, Craver furnishes a rationale for change that school library media specialists can use to justify these essential modifications to their teaching curriculum. Chapters include: The Structure of Electronic Information; The Common Vocabulary and Characteristics of Electronic Resources; Formulating Electronic Search Strategies; The Physical Arrangement of Information; Choosing Appropriate On-Site and Remote Electronic Libraries; Choosing Appropriate Electronic Databases; Internet Search Tools and Techniques; Identifying Electronic Resources; On-Site Electronic Records Access; Using Primary Electronic Resources; and Evaluating Electronic Sources. The Appendix contains a listof principal vendors. A glossary of terms and a bibliography of suggested reading complete the work. This basic teaching guide provides the media specialist with all the tools necessary to help novice users to be successful and avoid the frustration of electronic database searching and retrieval.

Learning, Teaching and Researching on the Internet: A Practical Guide for Social Scientists is directed at students and academic staff who want to be able to access Internet resources quickly and efficiently without needing to become IT experts. The emphasis throughout is on the harnessing of the large volume of potentially useful Internet resources to everyday requirements, whether these be focused on learning, teaching or research. The Internet is a significantly rich information, communication and research resource for all those involved in higher education, whether they be students, academic staff involved in teaching and research, or educational administrators. Whilst the author has drawn on the large volume of technical literature, it is written on the basis of practical experience acquired over the many years of using Internet resources in the context of teaching undergraduate and postgraduate courses in the social sciences. In addition to extensive coverage on using Web browsers, searching for information at Web sites, in mailing lists and newsgroups, Part IV provides detailed annotations in the resources available at the best sites on the Internet collating materials on politics, sociology, economics, philosophy, psychology, history, human rights, European Union and other categories. The work is structured so that it will be found useful by both beginners and intermediate level users.

This book examines the changes in the governance of human expression as a result of the development of the Internet. It tells the story of the emergence of a global regime that almost completely lacks institutions, and develops a concept of 'expression governance' that focusses on the governance practices of key actors in Europe and North America. The book illuminates the increased disciplinary capacity of the Internet infrastructure that has become apparent to the public following Edward Snowden's leaks in 2013, and provides a theoretical frame within which such changes can be understood. It argues that the Internet has developed a 'global default' of permissible speech that exists pervasively across the globe but beyond the control of any one actor. It then demonstrates why the emergence of such a 'global default' of speech is crucial to global conflict in the international relations of the Internet. The book concludes with an elaboration of the regulatory practices and theatrical performances that enable a global regime as well as the three key narratives that are embedded within it.

Intranets and Extranets are the fastest growing use of internet technology and are being adopted by a large number of organizations. Web-Weaving' is a book for managers which illustrates the benefits and pitfalls of using technology to enhance internal and external connections. The book brings together a number of the hottest subjects in IT and Organizational Development using contributions from innovative thinkers and practitioners in both areas. The first section defines what web-weaving actual is, describing the huge range of communication technology available to organizations at the moment. The second section reviews web-weaving in practice using case studies of companies using intranet and extranet technology. The third section brings together commentaries from leading players in both the IT and Human Resources fields to predict the future of web-weaving and the huge impact it will have on the way organizations and the people within them will work together in the future.

The widespread use of the Internet as a tool for gathering and disseminating information raises serious questions for journalists--and their readers--about the process of reporting information. Using virtual sources and publishing online is changing the way in which journalism takes place and its effect on the society it serves.
USE LAST THREE PARAGRAPHS ONLY FOR GENERAL CATALOGS... "The Electronic Grapevine" explores the use of online media by reporters in the United States, and examines the impact that usage may have on how journalism is framed in the cultural sphere, as well as how it is conducted in the professional one. It contains a mix of material examining how it feels to "do" online journalism, how it affects those who consume it, different ways that media scholars go about trying to understand it better, and the likely social and cultural impact of Internet-like technologies on the public, at whom all this electronic information is eventually aimed.
Drawing from the emerging scholarly work in the field and from the real-life experiences of working journalists, Borden and Harvey collect contributions that examine why journalists use the Internet, what changes it makes in how they approach their jobs, and what differences they see in conducting their daily newsgathering with this medium rather than other methods. The volume also analyses when and why journalists do not use online media and what the impact of the decision to use or not use the Internet may mean for the outer world, whose perceptions of itself are so often shaped by journalistic portrait.
This series of thought-provoking, original essays explores the impact of computer-based information and communication services on traditional journalistic routines and practices, and thereby addresses a critical gap in the scholarly literature on communication, law, and culture. Distinguishing between linkage devices like the Internet, and database resources such as LEXIS/NEXIS, America Online, and others, this book examines the ways in which both types of online services may reshape and redefine not only the products of journalistic effort, but the newsgathering process itself.

Making Hypermedia Work: A User's Guide to HyTime discusses how the HyTime standard can be applied to real world problems of navigating from here to there in collections of documents. The HyTime standard itself provides enabling method and templates for various information structures such as links and various kinds of location indicators. A HyTime application specifies how a group applies those templates to their particular requirements. This involves choosing which HyTime structures are needed, setting up conventions for how they are to be used and setting up management and processes for creation, conversion and update of hypermedia documents. A HyTime engine is the last ingredient: actually using an application typically involves choosing software to support one's use of HyTime and customizing it as needed. This may be as simple as setting up hypertextual style sheets that determine how links and other things look and act. More specialized applications may require full-scale design and programming. Making Hypermedia Work: A User's Guide to HyTime presents the first in-depth guide to the HyTime specifications, both describing its key features and providing guidelines on how it is used. The book begins with the more familiar structures of books, graphics and cross-references, detailing the HyTime constructs and models used to identify, locate, and link data. It goes on to introduce some of HyTime's mechanisms for linking multidimensional, multimedia data, and for scheduling it in space and time. The authors help the reader become fluent in HyTime as it applies to the simpler and most widely understood data types. After mastering this level of HyTime, readers will be ready and able to explore the exciting potential of HyTime for more sophisticated multimedia applications.

As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet.
The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book.
Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes:
* to illustrate how scientists are thinking about the social processes and effects of electronic communication;
* to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and
* to suggest, by example, how studies of electronic communication can contribute to social science itself.

The Future of Digital Data, Heritage and Curation critiques digital cultural heritage concepts and their application to data, developing new theories, curatorial practices and a more-than-human museology for a contemporary and future world. Presenting a diverse range of case examples from around the globe, Cameron offers a critical and philosophical reflection on the ways in which digital cultural heritage is currently framed as societal data worth passing on to future generations in two distinct forms: digitally born and digitizations. Demonstrating that most perceptions of digital cultural heritage are distinctly western in nature, the book also examines the complicity of such heritage in climate change, and environmental destruction and injustice. Going further still, the book theorizes the future of digital data, heritage, curation and the notion of the human in the context of the profusion of new types of societal data and production processes driven by the intensification of data economies and through the emergence of new technologies. In so doing, the book makes a case for the development of new types of heritage that comprise AI, automated systems, biological entities, infrastructures, minerals and chemicals - all of which have their own forms of agency, intelligence and cognition. The Future of Digital Data, Heritage and Curation is essential reading for academics and students engaged in the study of museums, archives, libraries, galleries, archaeology, cultural heritage management, information management, curatorial studies and digital humanities.

In this book, Dieter Fensel and his qualified team lay the foundation for understanding the Semantic Web Services infrastructure, aimed at eliminating human intervention and thus allowing for seamless integration of information systems. They focus on the currently most advanced SWS infrastructure, namely SESA and related work such as the Web Services Execution Environment (WSMX) activities and the Semantic Execution Environment (OASIS SEE TC) standardization effort.