Using database-driven web pages or web content management (WCM) systems to manage increasingly diverse web content and to streamline workflows is a commonly practiced solution recognized in libraries to-day. However, limited library web content management models and funding constraints prevent many libraries from purchasing commercially available WCM systems. And, the lack of much needed technical expertise in building in-house WCM systems presents a great challenge for libraries of all types. Content and Workflow Management for Library Websites: Case Studies provides practical and applicable web content management solutions through case studies. It contains successful database-to-web applications as employed in a variety of academic libraries. The applications vary in scope and cover a range of practical how-to-do-it examples from database-driven web development, locally created web content management systems, systems for distributing content management responsibilities, dynamic content delivery, to open source tools, such as MySQL and PHP to manage the content. Issues and challenges associated with the development process are discussed. Authors will also discuss detours, sand traps, and missteps necessary to a real learning process.

The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.

An examination of the social impact of the Internet, this volume explores political, social, technical, legal, and economic controversies in a manner accessible to the general reader. Today more than one billion people worldwide use the Internet for communication, shopping, business, and research. But in the last five years they have lost over $10 billion to malicious computer attacks alone. Is there a way to keep the benefits and avoid the problems? The Internet and Society: A Reference Handbook explores both the positive aspects of the Internet and its darker side. Topically organized, it chronicles the background and history of the Internet, with a focus on the 1960s and beyond. Through analysis of the latest research in sociology, political science, economics, law, and computer science, it examines problems, varieties of cybercrime, controversies, and solutions related to the Internet's phenomenal growth. It also illuminates the likely directions of the Internet's future and the ongoing challenges it presents to societies around the globe. A glossary of key terms, such as algorithm, ARPAnet, Hyper Text Markup Language, identity theft, Internet protocol, malicious mode, and Moore's law, helps readers find their bearings in the high-tech world of the Internet Bibliographical sketches of 20 key personalities-both positive and negative-in Internet history bring this high-tech story to life

This book deals with Web applications in product design and manufacture, thus filling an information gap in digital manufacturing in the Internet era. It helps both developers and users to appreciate the potentials, as well as difficulties, in developing and adopting Web applications. The objective is to equip potential users and practitioners of Web applications with a better appreciation of the technology. In addition, Web application developers and new researchers in this field will gain a clearer understanding of the selection of system architecture and design, development and implementation techniques, and deployment strategies. The book is divided into two main parts. The first part gives an overview of Web and Internet and the second explains eight typical Web applications.

Over the last few years, Web technology has grown so rapidly that it is hard for interested readers to learn and keep up with the techniques. It would be extremely useful to have a single book that collectively describes not only the underlying areas from which internet technology derives its solutions, but also details the specific solutions to important applications on the World Wide Web. Foundations of Web Technology covers the basics of Web technology while being specialized enough to add value to experienced professionals working in this field. Most books on the Web focus on programmatic aspects of languages such as Java, JavaScript, or description of standards such as Hypertext Markup Language (HTML) or Wireless Markup Language (WML). A book that covers the concepts behind the infrastructure of the Web would be indispensable to a wide range of audiences interested in learning how the Web works, how techniques in Web technology can be applied to their own problem, and what the emergent technological trends in these areas are.
Foundations of Web Technology ranges from fundamental areas such as information retrieval and data markup to applications such as web search, instant messaging, mobile access and web services. It assimilates the different technologies that make up the foundation of Web technology. After reading this book, one will be able to grasp the fundamental techniques that power the Web and be able to apply them practically towards building internet applications, in addition to gaining deep insight into the latest research in this relatively new field. Foundations of Web Technology will be useful for a number of years to come since Web technology has matured considerably, and the concepts discussed in this book will continue to be applied universally.
Foundations of Web Technology is designed to meet the needs of practitioners and researchers in industry, and as a secondary text for upper undergraduate and graduate students in Computer Science and Engineering.

An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

A decade ago Tim Berners-Lee proposed an extraordinary vision: despite the p- nomenal success of the Web, it would not, and could not, reach its full potential unless it became a place where automated processes could participate as well as people. This meant the publication of documents and data to the web in such a way that they could be interpreted, integrated, aggregated and queried to reveal new connections and answer questions, rather than just browsed and searched. Many scoffed at this idea, interpreting the early emphasis on language design and reas- ing as AI in new clothes. This missed the point. The Grand Challenge of the Semantic Web is one that needs not only the information structure of ontologies, metadata, and data, but also the computational infrastructure of Web Services, P2P and Grid distributed computing and workflows. Consequently, it is a truly who- system and multi-disciplinary effort. This is also an initiative that has to be put into practice. That means a pragmatic approach to standards, tools, mechanisms and methodologies, and real, challenging examples. It would seem self-evident that the Semantic Web should be able to make a major contribution to clinical information discovery. Scientific commu- ties are ideal incubators: knowledge-driven, fragmented, diverse, a range of str- tured and unstructured resources with many disconnected suppliers and consumers of knowledge. Moreover, the clinicians and biosciences have embraced the notions of annotation and classification using ontologies for centuries, and have dema- ing requirements for trust, security, fidelity and expressivity.

Rethinking Hypermedia: The Microcosm Approach is essentially the story of the Microcosm hypermedia research and development project that started in the late 1980's and from which has emerged a philosophy that re-examines the whole concept of hypermedia and its role in the evolution of multimedia information systems. The book presents the complete story of Microcosm to date. It sets the development of Microcosm in the context of the history of the subject from which it evolved, as well as the developments in the wider world of technology over the last two decades including personal computing, high-speed communications, and the growth of the Internet. These all lead us towards a world of global integrated information environments: the publishing revolution of the 20th century, in principle making vast amounts of information available to anybody anywhere in the world. Rethinking Hypermedia: The Microcosm Approach explains the role that open hypermedia systems and link services will play in the integrated information environments of the future. It considers issues such as authoring, legacy systems and data integrity issues, and looks beyond the simple hypertext model provided in the World Wide Web and other systems today to the world of intelligent information processing agents that will help us deal with the problems of information overload and maintenance. Rethinking Hypermedia: The Microcosm Approach will be of interest to all those who are involved in designing, implementing and maintaining hypermedia systems such as the World Wide Web by setting the groundwork for producing a system that is both easy to use and easy to maintain. Rethinking Hypermedia: The Microcosm Approach is essential reading for anyone involved in the provision of online information.

E-Business has become a fact for almost all companies. But what are the key technologies for economically successful e-commerce? In this book readers will find all concepts that will coin tomorrow's e-business: virtual sales assistants (shopbots), personalized web pages, electronic market places, vendor managed inventory, virtual organizations, supply chain management. Both technical and economic issues of these concepts are discussed in detail. Leading-edge real world applications are presented that will shape e-business mid-term.

This book is a must-read for managers or technical consultants as well as researchers needing in-depth information for strategic business decisions.

As most organizations have expanded traditional business space into web-based environments, a more complete and thorough understanding of Web engineering is becoming vital for organizations. However, the definition of Web engineering is growing more and more blurred. Although based primarily on MIS and computer science areas, Web engineering covers a wide range of disciplines, thus making it difficult to gain an understanding of the field. Web Engineering: Principles and Techniques provides clarity to this often muddied issue. Covering a wide range of topics such as: basic perspectives on Web engineering, development methodologies for Web applications, Web metrics and quality models, Web resource management techniques and standards, maintenance and evolution methods for Web applications, and Web intelligence techniques and models this book provides the necessary tools vital for organizations to utilize the full potential of Web engineering. Essential for both researchers and practitioners, Web Engineering: Principles and Techniques covers a wide range of topics vital to strengthening professional insights and capabilities within the field of Web engineering.

Cloud computing has provided multiple advantages as well as challenges to software and infrastructure services. In order to be fully beneficial, these challenges facing cloud specific communication protocols must be addressed. Communication Infrastructures for Cloud Computing presents the issues and research directions for a broad range of cloud computing aspects of software, computing, and storage systems. This book will highlight a broad range of topics in communication infrastructures for cloud computing that will benefit researchers, academics, and practitioners in the active fields of engineering, computer science, and software.

In many countries shopping has been transformed from High Street stores to large out-of-town Retail Parks and Shopping Centres. Technology now provides the opportunity for many products and services to be promoted and purchased electronically, particularly via the Internet. This will progress differently for different products, regions, consumer groups, etc. This book presents future scenarios for the retail industry in the light of Internet shopping. Through its unique perspective, it examines developments so far, and through the insight of the author who is one of the leading professionals in shopping centre developments, takes an inspired look at the future of retailing in the next century.

Covering key areas of evaluation and methodology, client-side applications, specialist and novel technologies, along with initial appraisals of disabilities, this important book provides comprehensive coverage of web accessibility. Written by leading experts in the field, it provides an overview of existing research and also looks at future developments, providing a much deeper insight than can be obtained through existing research libraries, aggregations, or search engines.

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

"This book is by far the most comprehensive and orderly treatment of the subject. It is the work of experts with a wealth of both theoretical and practical experience with the subject and its connecting disciplines. It is an integral work... concepts and notation are at the same consistent level throughout the book. Quality of Service (QoS) is an absolutely critical part of any telecommunication services. This work fills a gap in the literature of what possibilities there are for satellites in providing global Internet services." Excerpted from the Foreword by Raymond L. Pickholtz, The George Washington University
Broadband Satellite Communications for Internet Access is a systems engineering methodology for satellite communication networks. It discusses the implementation of Internet applications that involve network design issues usually addressed in standard organizations. Various protocols for IP- and ATM-based networks are examined and a comparative performance evaluation of different alternatives is described. This methodology can be applied to similar evaluations over any other transport medium.
This book, suitable as a teaching text as well as a reference, covers:
-Satellite networks: technology, history and broadband communication satellites planned and launched into service.
-Trends Analysis: satellite networks covering physical, MAC, IP, transport layer protocols with an emphasis on TCP enhancements to account for fading, errors, noise, Doppler shifts and nomadic behavior.
-Quality of Service (QoS): end-to-end QoS model, framework and architectures including IntServ, DiffServ and MPLS traffic engineering for satellite IP networks, application QoS mapping.
-Satellite IP: design and implementation, DiffServ based QoS performance models for TCP and UDP traffic for GEO and MEO configurations.
-Interactive Multimedia over Satellite: TDMA and CDMA based return channel protocol models and analysis for DVB-RCS networks.
-Satellite ATM: analysis of fundamental questions (e.g. buffer requirements, TCP/ATM, efficiency, fairness, and multiple access models).
-International Standards: definitions, processes and agreed objectives for satellite IP and satellite ATM networks-ITU-R, ITU-T, IETF, ETSI, ATM Forum.
Whether you're a researcher, systems engineer, or a telecommunications/network specialist, Broadband Satellite Communications for Internet Access provides a comprehensive perspective on satellite networks. It addresses the end-to-end protocol stack, satellite design principles, QoS methodologies and international standards for building satellite network systems for multimedia applications.

In order for information systems supporting two different organizations to interoperate, there must be an agreement as to what the words mean. There are many such agreements in place, supporting information systems interoperation in many different application areas. Most of these agreements have been created as part of diverse systems development processes, but since the advent of the Semantic Web in the late 1990s, they have been studied as a kind of software artifact in their own right, called an ontology, or description of a shared world. This book brings together developments from philosophy, artificial intelligence and information systems to formulate a collection of functional requirements for ontology development. Once the functional requirements are established, the book looks at several ontology representation languages: RDFS, OWL, Common Logic and Topic Maps, to show how these languages support the functional requirements, what deficiencies there are, and how the languages relate to each other. Besides a collection of running examples used throughout the book, the entire treatment is supported by an extended example of a hypothetical ontology for the Olympic Games presented first as a set of chapter-end exercises and then as a set of solutions which illustrate the various points made in the text in the context of a single coherent development.

Web caching and content delivery technologies provide the infrastructure on which systems are built for the scalable distribution of information. This proceedings of the eighth annual workshop, captures a cross-section of the latest issues and techniques of interest to network architects and researchers in large-scale content delivery. Topics covered include the distribution of streaming multimedia, edge caching and computation, multicast, delivery of dynamic content, enterprise content delivery, streaming proxies and servers, content transcoding, replication and caching strategies, peer-to-peer content delivery, and Web prefetching.
Web Content Caching and Distribution encompasses all areas relating to the intersection of storage and networking for Internet content services. The book is divided into eight parts: mobility, applications, architectures, multimedia, customization, peer-to-peer, performance and measurement, and delta encoding.

The 1990s saw a rapid rise in the proportion of market value represented by Internet companies. At the peak of the market, the value of US internet stocks alone exceeded $2 trillion, making these stocks nearly as valuable as the entire UK market. However, since March 2000 many internet stock values have declined precipitately. This book establishes a robust cashflow based methodology for internet valuation in relation to strategic issues, and includes compelling and topical case studies of leading players including Amazon.com and NTT DoCoMo.