Modern Perspectives on Virtual Communications and Social Networking (Hardcover)

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	September 2018
First published:	2019
Editors:	Jyotsana Thakur
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	273
ISBN-13:	978-1-5225-5715-9
Categories:	Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5225-5715-6
Barcode:	9781522557159

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