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Books > Computing & IT > Internet > General

Making Hypermedia Work - A User's Guide to HyTime (Hardcover, 1994 ed.): S. J. DeRose, D. Durand Making Hypermedia Work - A User's Guide to HyTime (Hardcover, 1994 ed.)
S. J. DeRose, D. Durand
R4,585 Discovery Miles 45 850 Ships in 10 - 15 working days

Making Hypermedia Work: A User's Guide to HyTime discusses how the HyTime standard can be applied to real world problems of navigating from here to there in collections of documents. The HyTime standard itself provides enabling method and templates for various information structures such as links and various kinds of location indicators. A HyTime application specifies how a group applies those templates to their particular requirements. This involves choosing which HyTime structures are needed, setting up conventions for how they are to be used and setting up management and processes for creation, conversion and update of hypermedia documents. A HyTime engine is the last ingredient: actually using an application typically involves choosing software to support one's use of HyTime and customizing it as needed. This may be as simple as setting up hypertextual style sheets that determine how links and other things look and act. More specialized applications may require full-scale design and programming. Making Hypermedia Work: A User's Guide to HyTime presents the first in-depth guide to the HyTime specifications, both describing its key features and providing guidelines on how it is used. The book begins with the more familiar structures of books, graphics and cross-references, detailing the HyTime constructs and models used to identify, locate, and link data. It goes on to introduce some of HyTime's mechanisms for linking multidimensional, multimedia data, and for scheduling it in space and time. The authors help the reader become fluent in HyTime as it applies to the simpler and most widely understood data types. After mastering this level of HyTime, readers will be ready and able to explore the exciting potential of HyTime for more sophisticated multimedia applications.

Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, VOL 4 (Hardcover): Information R... Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, VOL 4 (Hardcover)
Information R Management Association
R9,765 Discovery Miles 97 650 Ships in 10 - 15 working days
Culture of the Internet (Hardcover): Sara Kiesler Culture of the Internet (Hardcover)
Sara Kiesler
R4,515 Discovery Miles 45 150 Ships in 12 - 19 working days

As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet.
The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book.
Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes:
* to illustrate how scientists are thinking about the social processes and effects of electronic communication;
* to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and
* to suggest, by example, how studies of electronic communication can contribute to social science itself.

The Future of Digital Data, Heritage and Curation - in a More-than-Human World (Paperback): Fiona R. Cameron The Future of Digital Data, Heritage and Curation - in a More-than-Human World (Paperback)
Fiona R. Cameron
R1,272 Discovery Miles 12 720 Ships in 9 - 17 working days

The Future of Digital Data, Heritage and Curation critiques digital cultural heritage concepts and their application to data, developing new theories, curatorial practices and a more-than-human museology for a contemporary and future world. Presenting a diverse range of case examples from around the globe, Cameron offers a critical and philosophical reflection on the ways in which digital cultural heritage is currently framed as societal data worth passing on to future generations in two distinct forms: digitally born and digitizations. Demonstrating that most perceptions of digital cultural heritage are distinctly western in nature, the book also examines the complicity of such heritage in climate change, and environmental destruction and injustice. Going further still, the book theorizes the future of digital data, heritage, curation and the notion of the human in the context of the profusion of new types of societal data and production processes driven by the intensification of data economies and through the emergence of new technologies. In so doing, the book makes a case for the development of new types of heritage that comprise AI, automated systems, biological entities, infrastructures, minerals and chemicals - all of which have their own forms of agency, intelligence and cognition. The Future of Digital Data, Heritage and Curation is essential reading for academics and students engaged in the study of museums, archives, libraries, galleries, archaeology, cultural heritage management, information management, curatorial studies and digital humanities.

Implementing Semantic Web Services - The SESA Framework (Hardcover, 2008 ed.): Dieter Fensel, Mick Kerrigan, Michal Zaremba Implementing Semantic Web Services - The SESA Framework (Hardcover, 2008 ed.)
Dieter Fensel, Mick Kerrigan, Michal Zaremba
R1,565 Discovery Miles 15 650 Ships in 10 - 15 working days

In this book, Dieter Fensel and his qualified team lay the foundation for understanding the Semantic Web Services infrastructure, aimed at eliminating human intervention and thus allowing for seamless integration of information systems. They focus on the currently most advanced SWS infrastructure, namely SESA and related work such as the Web Services Execution Environment (WSMX) activities and the Semantic Execution Environment (OASIS SEE TC) standardization effort.

Crypto Master - The Ultimate Beginner's Guide to Cryptocurrency Trading and Investing (Hardcover): Frank Miller Crypto Master - The Ultimate Beginner's Guide to Cryptocurrency Trading and Investing (Hardcover)
Frank Miller
R645 R588 Discovery Miles 5 880 Save R57 (9%) Ships in 10 - 15 working days
Knowledge-Based Information Retrieval and Filtering from the Web (Hardcover, 2003 ed.): Witold Abramowicz Knowledge-Based Information Retrieval and Filtering from the Web (Hardcover, 2003 ed.)
Witold Abramowicz
R4,532 Discovery Miles 45 320 Ships in 10 - 15 working days

In today's business arena information is one of the most important resources possessed by enterprises. In order to support proper information flow, businesses deploy transactional systems, build decision support systems or launch management information systems. Unfortunately, the majority of information systems do not take advantage of recent developments in knowledge management, thus exposing companies to the risk of missing important information, or what is even worse, leading them to misinterpret information.

Knowledge-Based Information Retrieval and Filtering from the Web contains fifteen chapters, contributed by leading international researchers, addressing the matter of information retrieval, filtering and management of the information on the Internet. The research presented in these chapters deals with the need to find proper solutions for the description of the information found on the Internet, the description of the information consumers need, the algorithms for retrieving documents (and indirectly, the information embedded in them), and the presentation of the information found. The chapters include:
-Ontological representation of knowledge on the WWW;
-Information extraction;
-Information retrieval and administration of distributed documents;
-Hard and soft modeling based knowledge capture;
-Summarization of texts found on the WWW;
-User profiles and personalization for web-based information retrieval system;
-Information retrieval under constricted bandwidth;
-Multilingual WWW;
-Generic hierarchical classification using the single-link clustering;
-Clustering of documents on the basis of text fuzzy similarity;
-Intelligent agents for document categorization and adaptive filtering;
-Multimedia retrieval and data mining for E-commerce and E-business;
-A Web-based approach to competitive intelligence;
-Learning ontologies for domain-specific information retrieval;
-An open, decentralized architecture for searching for, and publishing information in distributed systems.

The Internet and Library and Information Services - Issues, Trends, and Annotated Bibliography, 1994-1995 (Hardcover, Annotated... The Internet and Library and Information Services - Issues, Trends, and Annotated Bibliography, 1994-1995 (Hardcover, Annotated edition)
Lewis-Guodo Liu
R2,616 Discovery Miles 26 160 Ships in 10 - 15 working days

The literature on the Internet and library and information services has emerged since 1990 and has exploded in 1994 and 1995. Though the amount of material on this topic has increased significantly, little has been done to organize this body of literature. This book selects, organizes, reviews, analyzes, and presents books and articles on the Internet and the library published in 1994 and 1995. An introductory essay provides a comprehensive discussion of the most important issues, trends, and challenges faced by library and information professionals as they respond to the Internet in diverse ways. The annotated bibliography that follows contains more than a thousand entries, which are grouped in topical chapters to facilitate use. The emergence of the Internet has had a profound impact on society in general and on library and information services in particular. The Internet is widely used in various library and information operations including information selection, organization, preservation, processing, presentation, and delivery. The literature on the Internet and library and information services has emerged since 1990 and covers a great variety of issues. Since 1994, publications on this topic have grown dramatically. While literature before 1994 tends to be primarily descriptive, more recent works are analytical and provide valuable information on the use of the Internet in libraries. Though the amount of literature on the Internet and library and information services has exploded, little effort has been made to organize this vast body of information. This book is a research guide to the most important books and articles published on the Internet and library and information services in 1994 and 1995. The volume begins with a comprehensive essay that identifies and highlights the issues, trends, and challenges faced by library and information professionals today, as they incorporate the Internet in their work. The annotated bibliography that follows cites more than a thousand books and articles on the Internet and library and information services. The entries are grouped in topical sections to facilitate use, and the extensive indexes further allow the reader to locate specific information.

Facebook All-in-One For Dummies 2e (Paperback, 2nd Edition): J Crager Facebook All-in-One For Dummies 2e (Paperback, 2nd Edition)
J Crager
R688 R580 Discovery Miles 5 800 Save R108 (16%) Ships in 12 - 19 working days

The A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. * Facebook has more than one billion active users who share more than 30 billion pieces of content each month * More than 37 million brands have Pages on Facebook * This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline * Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.

Social Media Abyss - Critical Internet Cultures and the Force of Negation (Paperback): G Lovink Social Media Abyss - Critical Internet Cultures and the Force of Negation (Paperback)
G Lovink
R557 Discovery Miles 5 570 Ships in 12 - 19 working days

Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived state of emergency. There is a heightened, post-Snowden awareness; we know we are under surveillance but we click, share, rank and remix with a perverse indifference to technologies of capture and cultures of fear. Despite the incursion into privacy by companies like Facebook, Google and Amazon, social media use continues to be a daily habit with shrinking gadgets now an integral part of our busy lives. We are thrown between addiction anxiety and subliminal, obsessive use. Where does art, culture and criticism venture when the digital vanishes into the background? Geert Lovink strides into the frenzied social media debate with Social Media Abyss - the fifth volume of his ongoing investigation into critical internet culture. He examines the symbiotic yet problematic relation between networks and social movements, and further develops the notion of organized networks. Lovink doesn't just submit to the empty soul of 24/7 communication but rather provides the reader with radical alternatives. Selfie culture is one of many Lovink's topics, along with the internet obsession of American writer Jonathan Franzen, the internet in Uganda, the aesthetics of Anonymous and an anatomy of the Bitcoin religion. Will monetization through cybercurrencies and crowdfunding contribute to a redistribution of wealth or further widen the gap between rich and poor? In this age of the free, how a revenue model of the 99% be collectively designed? Welcome back to the Social Question.

Advanced Mechanical Science and Technology for the Industrial Revolution 4.0 (Hardcover, 1st ed. 2018): Ligang Yao, Shuncong... Advanced Mechanical Science and Technology for the Industrial Revolution 4.0 (Hardcover, 1st ed. 2018)
Ligang Yao, Shuncong Zhong, Hisao Kikuta, Jih-Gau Juang, Masakazu Anpo
R4,426 Discovery Miles 44 260 Ships in 10 - 15 working days

This book includes more than 30 papers from the first FZU-OPU-NTOU Joint Symposium on Advanced Mechanical Science and Technology for the Industrial Revolution 4.0, held at Fuzhou University, China, in December 2016. The symposium was organized by Fuzhou University (FZU), Osaka Prefecture University (OPU) and National Taiwan Ocean University (NTOU). The authors include several professors from universities in China, Japan, and Taiwan as well as four distinguished invited professors from Canada, Korea, Japan, and Taiwan. The book covers all important aspects related to the 4.0 industrial revolution: robotics and mechatronics; sensors, measurements, and instrumentation; mechanical dynamics and controls; mechanical design; vehicle systems and technologies; fluid mechanics; monitoring and diagnosis, prognosis, and health management; advanced signal processing; and big data; all of which are subjects with great potential in the field of mechanical engineering.

Social Media in the Digital Age - History, Ethics, and Professional Uses (Hardcover): Rebecca Coates Nee Social Media in the Digital Age - History, Ethics, and Professional Uses (Hardcover)
Rebecca Coates Nee
R3,406 Discovery Miles 34 060 Ships in 12 - 19 working days
Enabling Semantic Web Services - The Web Service Modeling Ontology (Hardcover, 2007 ed.): Dieter Fensel, Holger Lausen, Axel... Enabling Semantic Web Services - The Web Service Modeling Ontology (Hardcover, 2007 ed.)
Dieter Fensel, Holger Lausen, Axel Polleres, Jos De Bruijn, Michael Stollberg, …
R1,526 Discovery Miles 15 260 Ships in 10 - 15 working days

Service-oriented computing has become one of the predominant factors in current IT research and development. Web services seem to be the middleware solution of the future for highly interoperable distributed software solutions. In parallel, research on the Semantic Web provides the results required to exploit distributed machine-processable data. To combine these two research lines into industrial-strength applications, a number of research projects have been set up by organizations like W3C and the EU.

Dieter Fensel and his coauthors deliver a profound introduction into one of the most promising approaches the Web Service Modeling Ontology (WSMO). After a brief presentation of the underlying basic technologies and standards of the World Wide Web, the Semantic Web, and Web Services, they detail all the elements of WSMO from basic concepts to possible applications in e-commerce, e-government and e-banking, and they also describe its relation to other approaches like OWL-S or WSDL-S.

While many of the related technologies and standards are still under development, this book already offers both a broad conceptual introduction and lots of pointers to future application scenarios for researchers in academia and industry as well as for developers of distributed Web applications.

Cryptocurrency Trading & Investing - 2 manuscripts (Hardcover): Keizer Soeze Cryptocurrency Trading & Investing - 2 manuscripts (Hardcover)
Keizer Soeze
R943 R813 Discovery Miles 8 130 Save R130 (14%) Ships in 10 - 15 working days
Facebook for Beginners in Easy Steps (Paperback): David Crookes Facebook for Beginners in Easy Steps (Paperback)
David Crookes
R341 Discovery Miles 3 410 Ships in 12 - 19 working days
Building Your Personal Brand in the Age of Social Media (Hardcover, Large Type / Large Print Ed): George Stallion Building Your Personal Brand in the Age of Social Media (Hardcover, Large Type / Large Print Ed)
George Stallion
R519 Discovery Miles 5 190 Ships in 12 - 19 working days
Semantic Web - Ontology and Knowledge Base Enabled Tools, Services and Applications (Hardcover, New): Amit P. Sheth Semantic Web - Ontology and Knowledge Base Enabled Tools, Services and Applications (Hardcover, New)
Amit P. Sheth
R5,236 Discovery Miles 52 360 Ships in 10 - 15 working days

Semantic web continues to be an increasingly important system for allowing end-users to share and communicate information online. Semantic Web: Ontology and Knowledge Base Enabled Tools, Services and Applications focuses on the information systems discipline and the tools and techniques utilized for the emerging use of semantic web. Covering topics on semantic search, ontologies, and recommendation systems, this publication is essential for academics, practitioners, and industry professionals.

Social Networking and Impression Management - Self-Presentation in the Digital Age (Hardcover, New): Carolyn M Cunningham Social Networking and Impression Management - Self-Presentation in the Digital Age (Hardcover, New)
Carolyn M Cunningham; Contributions by Nicholas Brody, Daniel C Davis, Bruce E. Drushel, Sara Green-Hamann, …
R3,158 Discovery Miles 31 580 Ships in 12 - 19 working days

Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportunities to ask questions such as who am I; what matters to me; and, how do I want others to perceive me? Original research studies in this collection utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs including authenticity, professional uses of SNSs, LGBTQ identities, and psychological and cultural impacts. Together, the contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods to further the conversation on impression management and SNSs, making this text essential for both students and scholars of social media.

Smart Economy in Smart Cities - International Collaborative Research: Ottawa, St.Louis, Stuttgart, Bologna, Cape Town, Nairobi,... Smart Economy in Smart Cities - International Collaborative Research: Ottawa, St.Louis, Stuttgart, Bologna, Cape Town, Nairobi, Dakar, Lagos, New Delhi, Varanasi, Vijayawada, Kozhikode, Hong Kong (Hardcover, 1st ed. 2017)
T. M. Vinod Kumar
R8,660 Discovery Miles 86 600 Ships in 10 - 15 working days

The present book highlights studies that show how smart cities promote urban economic development. The book surveys the state of the art of Smart City Economic Development through a literature survey. The book uses 13 in depth city research case studies in 10 countries such as the North America, Europe, Africa and Asia to explain how a smart economy changes the urban spatial system and vice versa. This book focuses on exploratory city studies in different countries, which investigate how urban spatial systems adapt to the specific needs of smart urban economy. The theory of smart city economic development is not yet entirely understood and applied in metropolitan regional plans. Smart urban economies are largely the result of the influence of ICT applications on all aspects of urban economy, which in turn changes the land-use system. It points out that the dynamics of smart city GDP creation takes 'different paths,' which need further empirical study, hypothesis testing and mathematical modelling. Although there are hypotheses on how smart cities generate wealth and social benefits for nations, there are no significant empirical studies available on how they generate urban economic development through urban spatial adaptation. This book with 13 cities research studies is one attempt to fill in the gap in knowledge base.

Cooperative Computer-Aided Authoring and Learning - A Systems Approach (Hardcover, 1995 ed.): Max Muhlhauser Cooperative Computer-Aided Authoring and Learning - A Systems Approach (Hardcover, 1995 ed.)
Max Muhlhauser
R5,791 Discovery Miles 57 910 Ships in 10 - 15 working days

Cooperative Computer-Aided Authoring and Learning: A Systems Approach describes in detail a practical system for computer assisted authoring and learning. Drawing from the experiences gained during the Nestor project, jointly run between the Universities of Karlsruhe, Kaiserslautern and Freiburg and the Digital Equipment Corp. Center for Research and Advanced Development, the book presents a concrete example of new concepts in the domain of computer-aided authoring and learning. The conceptual foundation is laid by a reference architecture for an integrated environment for authoring and learning. This overall architecture represents the nucleus, shell and common denominator for the R&D activities carried out. From its conception, the reference architecture was centered around three major issues: Cooperation among and between authors and learners in an open, multimedia and distributed system as the most important attribute; Authoring/learning as the central topic; Laboratory as the term which evoked the most suitable association with the envisioned authoring/learning environment. Within this framework, the book covers four major topics which denote the most important technical domains, namely: The system kernel, based on object orientation and hypermedia; Distributed multimedia support; Cooperation support, and Reusable instructional design support. Cooperative Computer-Aided Authoring and Learning: A Systems Approach is a major contribution to the emerging field of collaborative computing and is essential reading for researchers and practitioners alike. Its pedagogic flavor also makes it suitable for use as a text for a course on the subject.

Cryptocurrency Trading - Strategies & Techniques for successful Portfolio Management (Hardcover): Keizer Soeze Cryptocurrency Trading - Strategies & Techniques for successful Portfolio Management (Hardcover)
Keizer Soeze
R725 R642 Discovery Miles 6 420 Save R83 (11%) Ships in 10 - 15 working days
Game Audio Programming 3: Principles and Practices - Principles and Practices (Paperback): Guy Somberg Game Audio Programming 3: Principles and Practices - Principles and Practices (Paperback)
Guy Somberg
R1,789 Discovery Miles 17 890 Ships in 9 - 17 working days

Welcome to the third volume of Game Audio Programming: Principles and Practices-the first series of its kind dedicated to the art and science of game audio programming. This volume contains 14 chapters from some of the top game audio programmers and sound designers in the industry. Topics range across game genres (ARPG, RTS, FPS, etc.), and from low-level topics such as DSP to high-level topics like using influence maps for audio. The techniques in this book are targeted at game audio programmers of all abilities, from newbies who are just getting into audio programming to seasoned veterans. All of the principles and practices in this book have been used in real shipping games, so they are all very practical and immediately applicable. There are chapters about split-screen audio, dynamic music improvisation, dynamic mixing, ambiences, DSPs, and more. This book continues the tradition of collecting modern, up-to-date knowledge and wisdom about game audio programming. So, whether you've been a game audio programmer for one year or ten years, or even if you've just been assigned the task and are trying to figure out what it's all about, this book is for you! Key Features Cutting-edge advanced game audio programming concepts with examples from real game audio engines Includes both high-level and low-level topics Practical code examples, math, and diagrams that you can apply directly to your game audio engine. Guy Somberg has been programming audio engines for his entire career. From humble beginnings writing a low-level audio mixer for slot machines, he quickly transitioned to writing game audio engines for all manner of games. He has written audio engines that shipped AAA games like Hellgate: London, Bioshock 2, The Sims 4, and Torchlight 3, as well as smaller titles like Minion Master, Tales from the Borderlands, and Game of Thrones. Guy has also given several talks at the Game Developer Conference, the Audio Developer Conference, and CppCon. When he's not programming or writing game audio programming books, he can be found at home reading, playing video games, and playing the flute.

Instagram Marketing - How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super... Instagram Marketing - How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers (Hardcover)
Matt Golden
R717 R633 Discovery Miles 6 330 Save R84 (12%) Ships in 10 - 15 working days
Collecting and Conserving Net Art - Moving beyond Conventional Methods (Paperback): Annet Dekker Collecting and Conserving Net Art - Moving beyond Conventional Methods (Paperback)
Annet Dekker
R1,375 Discovery Miles 13 750 Ships in 9 - 17 working days

Collecting and Conserving Net Art explores the qualities and characteristics of net art and its influence on conservation practices. By addressing and answering some of the challenges facing net art and providing an exploration of its intersection with conservation, the book casts a new light on net art, conservation, curating and museum studies. Viewing net art as a process rather than as a fixed object, the book considers how this is influenced by and executed through other systems and users. Arguing that these processes and networks are imbued with ambiguity, the book suggests that this is strategically used to create suspense, obfuscate existing systems and disrupt power structures. The rapid obsolescence of hard and software, the existence of many net artworks within restricted platforms and the fact that artworks often act as assemblages that change or mutate, make net art a challenging case for conservation. Taking the performative and interpretive roles conservators play into account, the book demonstrates how practitioners can make more informed decisions when responding to, critically analysing or working with net art, particularly software-based processes. Collecting and Conserving Net Art is intended for researchers, academics and postgraduate students, especially those engaged in the study of museum studies, conservation and heritage studies, curatorial studies, digital art and art history. The book should also be interesting to professionals who are involved in the conservation and curation of digital arts, performance, media and software.

Maximizing Commerce and Marketing Strategies through Micro-Blogging (Hardcover): Janee N. Burkhalter, Natalie T. Wood Maximizing Commerce and Marketing Strategies through Micro-Blogging (Hardcover)
Janee N. Burkhalter, Natalie T. Wood
R6,161 Discovery Miles 61 610 Ships in 10 - 15 working days

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

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