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Books > Sport & Leisure > Sports & outdoor recreation > General

Econometric Modelling and Forecasting of Tourism Demand - Methods and Applications (Hardcover): Doris Chenguang Wu, Gang Li,... Econometric Modelling and Forecasting of Tourism Demand - Methods and Applications (Hardcover)
Doris Chenguang Wu, Gang Li, Haiyan Song
R3,859 Discovery Miles 38 590 Ships in 12 - 17 working days

It is very useful and timely book as demand forecasting has become a very crucial tool and provides important information for destination on which policy are created and implemented. This is especially important given the complexities arising the aftermath of the Covid19 pandemic. * It looks at novel and recent developments in this field including judgement and scenario forecasting. * Offers a comprehensive approach to tourism econometrics, looking at a variety of aspects. * The authors are experts in this field and of the highest academic calibre.

Fun & Games & Higher Education - The Lonely Crowd Revisited (Paperback): Randle W. Nelsen Fun & Games & Higher Education - The Lonely Crowd Revisited (Paperback)
Randle W. Nelsen
R459 Discovery Miles 4 590 Ships in 12 - 17 working days

Fun & Games & Higher Education ranges from Wayne's World to hot-rodding, from automobility to the popular phenomenon know as the tailgate party, from German sociologist George Simmel to Canadian Media Guru Marshall McLuhan-all in the interests in exploring North American obsession with play-and particularly the intersection between education, work, and leisure.

The Games Do Count - America's Best And Brightest On The Power Of Sports (Paperback): Brian Kilmeade The Games Do Count - America's Best And Brightest On The Power Of Sports (Paperback)
Brian Kilmeade
R582 R495 Discovery Miles 4 950 Save R87 (15%) Ships in 10 - 15 working days

Some of America's leading celebrities, politicians, and businesspeople offer personal accounts of how a love of sports and their participation in a variety of sports shaped and influenced their lives, in an inspirational collection that features reminiscences by Henry Kissinger, Gerald Ford, John Kerry, Robin Williams, Jack Welch, and others. Repri

The Eight Step Swing - Third Edition (Paperback, 3rd Revised, Updated ed.): Jim McLean The Eight Step Swing - Third Edition (Paperback, 3rd Revised, Updated ed.)
Jim McLean
R577 R490 Discovery Miles 4 900 Save R87 (15%) Ships in 10 - 15 working days

This fully updated edition of the classic Eight-Step Swing reveals the best advice from the top golf school in America, offering a detailed explanation of the true fundamentals of the golf swing. PGA Master Instructor Jim McLean, who has coached many of the game's greatest professionals, has incorporated his latest research into the art and science of the golf swing, breaking it down into a new building block approach.

In this indispensable instructional manual, McLean presents the innovative swing system that has helped championship winners like Tom Kite, Alexis Thompson, Cristie Kerr, and Bernhard Langer elevate their game. With characteristic clarity and expertise, McLean breaks down the swing action into the eight key checkpoint positions that will build a grooved, repeatable, and mechanically sound swing. Helpful practice tips, drills, and mental exercises supplemented with technically accurate photographs and more than 50 new illustrations keep you on track. McLean also presents brilliant strategies and advice for the long game, the short game, the mental game, and overall game management to boost your performance to the next level no matter how long you've been playing.

Digital Wellness, Health and Fitness Influencers - Critical Perspectives on Digital Guru Media (Hardcover): Stefan Lawrence Digital Wellness, Health and Fitness Influencers - Critical Perspectives on Digital Guru Media (Hardcover)
Stefan Lawrence
R3,845 Discovery Miles 38 450 Ships in 12 - 17 working days

This book examines the phenomenon of 'digital guru media' (DGM), the self-styled online influencers, life coaches, experts and entrepreneurs who post on the themes of wellness, health and fitness. It opens up new perspectives on digital leisure and internet celebrity culture, and asks important questions about the social, cultural and psychological implications of our contemporary relationship with digital media. Drawing on cutting-edge social theory, the book explores a wide range of contexts in which DGM intersects with digital leisure, from the health-related learning of young people to the 'clean eating' movement, to the online lives of fitness professionals. It asks if digital and social media are problematic per se and explores the problems a turn to the Internet could be revealing about the lack of real-world or analogue support, as well as potential solutions, for our wellness, health and fitness needs and wants. Bringing together innovative, multi-disciplinary perspectives, this book is fascinating reading for anybody with an interest in leisure studies, media studies, cultural studies, sociology, or health and society.

Sports Makes You Type Faster - The Entire World of Sports by One of America's Most Famous Sportswriters (Paperback): Dan... Sports Makes You Type Faster - The Entire World of Sports by One of America's Most Famous Sportswriters (Paperback)
Dan Jenkins
R581 R480 Discovery Miles 4 800 Save R101 (17%) Ships in 10 - 15 working days

Sports Makes You Type Faster presents a remarkable new collection of essays by one of America's best-known and best-loved sportswriters. Served up with the acerbic wit that is Dan Jenkins's hallmark, the essays range over the whole world of sports, taking aim at owners, players, fans, and franchises alike - with results that will make you laugh out loud. Winner of the 2012 PEN/ESPN Lifetime Achievement Award for Literary Sports Writing, Dan Jenkins became nationally known for his twenty-five-year-long career with Sports Illustrated, and later for his work as a feature writer and essayist for Golf Digest. His many novels include bestsellers like Semi-Tough, Baja Oklahoma, and Dead Solid Perfect - all of which were made into movies. Among other achievements, Jenkins has been honored with the 2013 Red Smith Award and the 2017 Ring Lardner Award for Excellence in Sports Journalism, and in 2012 he was inducted into the 2012 World Golf Hall of Fame, Lifetime Achievement Category.

Reinforcement of the Halal Industry for Global Integration Revival - Proceedings of the 2nd International Conference on Halal... Reinforcement of the Halal Industry for Global Integration Revival - Proceedings of the 2nd International Conference on Halal Development (ICHaD 2021), Malang, Indonesia, 5 October 2021 (Hardcover)
Heri Pratikto, Ahmad Nasih, Zawawi Isma'il, Adam Voak
R2,544 Discovery Miles 25 440 Ships in 12 - 17 working days

The emergence of a Halal industry in the past decade in the fields of food, beverages, and services, emphasizes the importance of providing a more complete understanding of Halal products, current Halal developments and other topics of Halal development. This groundbreaking volume provides theoretical and empirical studies on the Halal industry. This book explores critical issues, best practice examples, and draws on a range of international case studies to demonstrate theory in practice of the Halal industry. Emphasizing the Halal industry, the chapters address a number of important issues such as Halal assurance system, Halal product certification, Halal tourism, Human Resources of Halal Certification, supply chain of Halal products, and other related subjects. This book will be of interest to students, scholars, and practitioners who have a deep concern and interest in the Halal industry. It is futuristic with a lot of practical insights for students, faculty members, and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.

Return of the Grasshopper - Games, Leisure and the Good Life in the Third Millennium (Hardcover): Bernard Suits Return of the Grasshopper - Games, Leisure and the Good Life in the Third Millennium (Hardcover)
Bernard Suits; Edited by Christopher C. Yorke, Francisco Javier Lopez Frias
R4,138 Discovery Miles 41 380 Ships in 12 - 17 working days

The sequel to Bernard Suits' classic book on the philosophy of games and sport The Grasshopper, published in full for the first time Suits is one of the most influential philosophers of all time in the philosophy of sport and games, a staple of all reading lists for courses on this topic Return of the Grasshopper includes clues intended by Suits to help the reader to unlock the riddles posed in the original The Grasshopper, so it's an essential companion to that classic book In Return of the Grasshopper, Suits goes further in his exploration of existential and political themes Includes introductory chapters that put Suits' life and work in context, examining the key themes he addresses in both The Grasshopper and Return of the Grasshopper

Cultural Histories of Central Asia (Hardcover): Rashmi Doraiswamy Cultural Histories of Central Asia (Hardcover)
Rashmi Doraiswamy
R3,833 Discovery Miles 38 330 Ships in 12 - 17 working days

Central Asia, the 'heart' of the Eurasian landmass, has through the centuries been the hub of diverse and varied cultures. These cultures have encompassed pre-Islamic religions and Islam, sedentary and nomadic lifestyles and lived through rapid transitions from feudal, capitalist and socialist economies, from Tsarist to Soviet and post-Soviet formations. The essays in this volume examine the cultural exchanges and encounters that have occurred in the region through a vast timeline that extends from the premedieval to the medieval and modern periods. The writers are academics, as well as art practitioners and independent researchers who belong to a wide spectrum of disciplines: Central Asian and Russian Studies, Architecture, Ethno-Musicology, History, Painting, Film Studies, Art History, Textiles, Literature and International Relations. The volume presents a colourful mosaic of views on the many cultural histories of Central Asia.

Far Afield - A Sportswriting Odyssey (Paperback): S. L Price Far Afield - A Sportswriting Odyssey (Paperback)
S. L Price
R469 R385 Discovery Miles 3 850 Save R84 (18%) Ships in 10 - 15 working days

A Year in Provence . . . in sweats

Some people would consider writing for Sports Illustrated a dream job. Others fantasize about living idyllically in the South of France. S. L. Price got to do both. Assigned by Sports Illustrated to cover sports in Europe, Price relocated his family to a small hamlet in Provence, and then set out to uncover the soul of world athletic competition.

In an attempt to comprehend the planet's most intense and bloody sports, he immersed himself in the cricket rivalry between India and Pakistan. He spent time with Lance Armstrong as the cyclist fended off rumors of performance-enhancing drugs. He argued politics with Olympic athletes in Athens, covered Austria's beer-drenched version of the Super Bowl, and caught basketball fever in Belgrade--as he, his wife, and children tried to adjust to life in a Europe convulsed by terrorism, anti-Americanism, and George Bush's war in Iraq.

Far Afield is an extraordinary memoir of growth, family, and games people play worldwide.

Slavery and Liberation in Hotels, Restaurants and Bars (Paperback): Conrad Lashley Slavery and Liberation in Hotels, Restaurants and Bars (Paperback)
Conrad Lashley
R1,257 Discovery Miles 12 570 Ships in 12 - 17 working days

This is the first book to explore workforce slavery and liberation together within commercial hotel, restaurant and bar activities, the hospitality industry being particularly vulnerable to potential illegal action and reputational damage via involuntary involvement in human trafficking and sexual exploitation. Slavery is the most oppressive form of labour exploitation and is illegal in Western Europe and most of the industrialised world. On the other hand, 'neo-slavery' oppresses the powerless through low pay and employment practices that predominantly serve the interests of the employer. This book explores the most exploitative forms of slavery, 'neo-slavery' and human trafficking in the hotel industry, and offers insights into empowerment through liberative trade unions and worker co-operatives. The study's multifaceted cross-cultural approach includes in-depth chapters on Brazil and the Netherlands as well as a multitude of examples from the UK, exposing the topic as an international problem. Written by international specialists, this significant book will appeal widely to upper-level students and researchers in hospitality, and specifically, to all those interested in human resource management in the hospitality and hotel industry, as well as human rights issues and business ethics.

Sex and Leisure - Promiscuous Perspectives (Paperback): Diana C Parry, Corey W Johnson Sex and Leisure - Promiscuous Perspectives (Paperback)
Diana C Parry, Corey W Johnson
R1,257 Discovery Miles 12 570 Ships in 12 - 17 working days

This book uses the emerging and cutting-edge area of leisure research to highlight the importance of sexuality and sexual activity and its relevance to leisure studies. It brings to the fore some complex issues associated with this topic using a range of substantive, epistemological, theoretical and methodological approaches. Drawing on international scholarship, the book examines sexuality from multiple, and at times, competing directions, exploring the continuum of sex from work through to carnal pleasure, and across specific sexual practices including BDSM, pornography, stripping, and sex work. Drawing on critical, feminist, queer, and post theoretical perspectives, the book charts a new direction for leisure studies and sex research, including diverse understandings of leisure practice, sex positivity, fringe and deviant sex practices. Critically, the book moves beyond merely establishing sex as a leisure pursuit to focusing on the compelling and complex intersections between sexuality and leisure. This is fascinating reading for any student or researcher with an interest in leisure, sexuality, gender, cultural studies or sociology.

Tourism Development in Japan - Themes, Issues and Challenges (Paperback): Richard Sharpley, Kumi Kato Tourism Development in Japan - Themes, Issues and Challenges (Paperback)
Richard Sharpley, Kumi Kato
R1,265 Discovery Miles 12 650 Ships in 12 - 17 working days

This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism's role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.

Religion and Sport in North America - Critical Essays for the Twenty-First Century (Hardcover): Jeffrey Scholes, Randall Balmer Religion and Sport in North America - Critical Essays for the Twenty-First Century (Hardcover)
Jeffrey Scholes, Randall Balmer
R4,154 Discovery Miles 41 540 Ships in 12 - 17 working days

This volume is edited by leading figures in the field. The book will cover all major topics studied on a religion and sport course so will be the go-to volume for students approaching the topic for the first time. Topics covered are relevant and engaging for students.

Routledge International Handbook of Critical Issues in Health and Illness (Hardcover): Kerry Chamberlain, Antonia Lyons Routledge International Handbook of Critical Issues in Health and Illness (Hardcover)
Kerry Chamberlain, Antonia Lyons
R6,434 Discovery Miles 64 340 Ships in 9 - 15 working days

The Routledge International Handbook of Critical Issues in Health and Illness is a multidisciplinary reference book that brings together cutting-edge health and illness topics from around the globe. It offers a range of theoretical and critical perspectives to provide contemporary insights into complex health issues that can offer ways to address inequitable patterns of illness and ill health. This collection, written by an international pool of expert academics from a range of disciplinary backgrounds, is unique in providing theoretical and critical analyses on key health topics, considering power and broader social structures that influence health and illness outcomes. The chapters are organised in three parts. The first covers medical contexts; here, chapters provide commentary and critical analysis of the history of medicine, medicalisation, pharmaceuticalisation, services and care, medical technology, diagnosis, screening, personalised medicine, and complementary and alternative medicine. The second part covers life contexts; chapters include a range of life contexts that have implications for health, including gender, sexuality, reproduction, disability, ethnicity, indigeneity, inequality, ageing, and dying. The third part covers shifting contextual domains; chapters consider contemporary areas of life that are rapidly changing, including bioethics, digital health, migration, medical travel, geography and "place", commercialisation, globalisation, and climate change. The Routledge International Handbook of Critical Issues in Health and Illness is a key contemporary reference text for scholars, students, researchers, and professionals across disciplines, including sociology, psychology, anthropology, geography, medicine, public health, and health science.

Balkan Heritages - Negotiating History and Culture (Paperback): Maria Couroucli, Tchavdar Marinov Balkan Heritages - Negotiating History and Culture (Paperback)
Maria Couroucli, Tchavdar Marinov
R1,243 Discovery Miles 12 430 Ships in 9 - 15 working days

This volume deals with the relation between heritage, history and politics in the Balkans. Contributions examine diverse ways in which material and immaterial heritage has been articulated, negotiated and manipulated since the nineteenth century. The major question addressed here is how modern Balkan nations have voiced claims about their past by establishing 'proof' of a long historical presence on their territories in order to legitimise national political narratives. Focusing on claims constructed in relation to tangible evidence of past presence, especially architecture and townscape, the contributors reveal the rich relations between material and immaterial conceptions of heritage. This comparative take on Balkan public uses of the past also reveals many common trends in social and political practices, ideas and fixations embedded in public and collective memories. Balkan Heritages revisits some general truths about the Balkans as a region and a category, in scholarship and in politics. Contributions to the volume adopt a transnational and trans-disciplinary perspective of Balkan identities and heritage(s), viewed here as symbolic resources deployed by diverse local actors with special emphasis on scholars and political leaders.

The Last Night Of The Yankee Dynasty (Paperback, New): Buster Olney The Last Night Of The Yankee Dynasty (Paperback, New)
Buster Olney
R505 R425 Discovery Miles 4 250 Save R80 (16%) Ships in 10 - 15 working days

For six extraordinary years around the turn of the millennium, the Yankees were baseball's unstoppable force, with players such as Paul O'Neill, Derek Jeter, and Mariano Rivera. But for the players and the coaches, baseball Yankees-style was also an almost unbearable pressure cooker of anxiety, expectation, and infighting. With owner George Steinbrenner at the controls, the Yankees money machine spun out of control.

In this new edition of The Last Night of the Yankee Dynasty, Buster Olney tracks the Yankees through these exciting and tumultuous seasons, updating his insightful portrait with a new introduction that walks readers through Steinbrenner's departure from power, Joe Torre's departure from the team, the continued failure of the Yankees to succeed in the postseason, and the rise of Hank Steinbrenner. With an insider's familiarity with the game, Olney reveals what may have been an inevitable fall that last night of the Yankee dynasty, and its powerful aftermath.

Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness... Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness (Hardcover)
Robertico Croes
R3,583 Discovery Miles 35 830 Ships in 12 - 17 working days

This unique and thoughtful book considers the tourism specialization, economic growth, and tourism competitiveness of a very specific type of tourism: small islands practicing warm water island tourism. This new book thoroughly examines the phenomenon of why some small island destinations have been more successful than others. The main premise applied is that success and survival of small island tourism hinges on resolving the mystery regarding the relationship between competitiveness and quality of life. In addressing this question, the book reviews four relevant and interconnected concepts: tourism, competitiveness, quality of life, and scale (or size). In doing so, the book enhances understanding of the potential of tourism for the improvement of the quality of life of the residents of small islands. In the last chapter of the book, the author assesses the impact of COVID-19 on tourism and specifically its ramifications for small island destinations. Whether small island populations can rise from beneath the COVID -19 burden that threatens their economic future is yet to be seen. Small Island and Small Destination Tourism: Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness is written from a sustainable perspective that combines tourism dynamics, development, competitiveness, quality of life, and business. As such, it is aimed at a broad but higher-level audience including graduate students, academicians and researchers, practitioners, policymakers, and international organizations.

Seven Games - A Human History (Paperback): Oliver Roeder Seven Games - A Human History (Paperback)
Oliver Roeder
R446 Discovery Miles 4 460 Ships in 9 - 15 working days

Checkers, backgammon, chess and Go. Poker, Scrabble and bridge. These seven games, ancient and modern, fascinate millions of people worldwide. In Seven Games, Oliver Roeder charts their origins and historical importance, the delightful arcana of their rules and the ways their design makes them pleasurable. Roeder introduces thrilling competitors, such as evangelical minister Marion Tinsley, who across fourty years lost only three games of checkers; Shusai, the Master, the last Go champion of imperial Japan, defending tradition against "modern rationalism" and an IBM engineer who created a backgammon programme so capable at self-learning that NASA used it on the space shuttle. He delves into the history and lore of each game: backgammon boards in ancient Egypt; the Indian origins of chess; how certain shells from a particular beach in Japan make the finest white Go stones. Beyond the cultural and personal stories, Roeder explores why games, seemingly trivial pastimes, speak so deeply to the human soul. He introduces an early philosopher of games, the aptly named Bernard Suits and visits an Oxford cosmologist who has perfected a computer that can effectively play bridge, a game as complicated as human language itself. Throughout, Roeder tells the compelling story of how humans, pursuing scientific glory and competitive advantage, have invented AI programmes better than any human player and what that means for the games-and for us. Funny, fascinating and profound, Seven Games is a story of obsession, psychology, history and how play makes us human.

Rethinking Sustainability in Facilities and Workplace Management (Hardcover): Frans Melissen, Bert Smit, Vitalija Danivska,... Rethinking Sustainability in Facilities and Workplace Management (Hardcover)
Frans Melissen, Bert Smit, Vitalija Danivska, Andrew Ngawenja Mzembe
R4,133 Discovery Miles 41 330 Ships in 12 - 17 working days

First textbook in the literature to treat sustainability as a powerful concept to create optimal workplace experiences FM is a growth area and this book pushes the boundaries to teach sustainability in a new way Most other textbooks dedicated to this topic focus on describing specific best practices or case studies, that is simply not enough to take the next step in truly integrating sustainability in the facility management industry. This book seeks to do that.

Rethinking Sustainability in Facilities and Workplace Management (Paperback): Frans Melissen, Bert Smit, Vitalija Danivska,... Rethinking Sustainability in Facilities and Workplace Management (Paperback)
Frans Melissen, Bert Smit, Vitalija Danivska, Andrew Ngawenja Mzembe
R1,519 Discovery Miles 15 190 Ships in 12 - 17 working days

First textbook in the literature to treat sustainability as a powerful concept to create optimal workplace experiences FM is a growth area and this book pushes the boundaries to teach sustainability in a new way Most other textbooks dedicated to this topic focus on describing specific best practices or case studies, that is simply not enough to take the next step in truly integrating sustainability in the facility management industry. This book seeks to do that.

Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness... Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness (Paperback)
Robertico Croes
R1,686 Discovery Miles 16 860 Ships in 12 - 17 working days

This unique and thoughtful book considers the tourism specialization, economic growth, and tourism competitiveness of a very specific type of tourism: small islands practicing warm water island tourism. This new book thoroughly examines the phenomenon of why some small island destinations have been more successful than others. The main premise applied is that success and survival of small island tourism hinges on resolving the mystery regarding the relationship between competitiveness and quality of life. In addressing this question, the book reviews four relevant and interconnected concepts: tourism, competitiveness, quality of life, and scale (or size). In doing so, the book enhances understanding of the potential of tourism for the improvement of the quality of life of the residents of small islands. In the last chapter of the book, the author assesses the impact of COVID-19 on tourism and specifically its ramifications for small island destinations. Whether small island populations can rise from beneath the COVID -19 burden that threatens their economic future is yet to be seen. Small Island and Small Destination Tourism: Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness is written from a sustainable perspective that combines tourism dynamics, development, competitiveness, quality of life, and business. As such, it is aimed at a broad but higher-level audience including graduate students, academicians and researchers, practitioners, policymakers, and international organizations.

Evaluation in Sport and Leisure (Hardcover): Andrew Adams, Kevin Harris Evaluation in Sport and Leisure (Hardcover)
Andrew Adams, Kevin Harris
R4,158 Discovery Miles 41 580 Ships in 12 - 17 working days

Highlights the contextual architecture for evidence and evaluation in sport, leisure and wellbeing. Contemporary analyses from many viewpoints that clarify and illuminate key conceptual issues underpinning evidence and evaluation practice. Identifies innovative approaches to evidence and evaluation that address some of the tensions and underlying questions in sport leisure and wellbeing. Asks the reader to question accepted methodologies in making sense of, and rationalising, evaluation practice. Will bring together established and up and coming scholars and will be accessible for both academic and professional practice audiences.

Religion and Sport in North America - Critical Essays for the Twenty-First Century (Paperback): Jeffrey Scholes, Randall Balmer Religion and Sport in North America - Critical Essays for the Twenty-First Century (Paperback)
Jeffrey Scholes, Randall Balmer
R1,210 Discovery Miles 12 100 Ships in 12 - 17 working days

This volume is edited by leading figures in the field. The book will cover all major topics studied on a religion and sport course so will be the go-to volume for students approaching the topic for the first time. Topics covered are relevant and engaging for students.

Medical Travel - Hospitality Bridging Healthcare (H2H)© (Hardcover): Frederick J. Demicco, Ali A. Poorani Medical Travel - Hospitality Bridging Healthcare (H2H)© (Hardcover)
Frederick J. Demicco, Ali A. Poorani
R4,527 Discovery Miles 45 270 Ships in 12 - 17 working days

This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.

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