This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods, and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human - so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it's a way of dealing with our environment and improving techniques, technologies and life.

This book examines the fascinating interplay of party and media behavior to explain one of the most important phenomena in Western Europe: the rise of far-right parties. To account for the divergent electoral fortunes of these parties, the book examines how political parties and the mass media have dealt with growing public concerns over national identity. Mainstream politicians chose to 'play the nationalist card', creating opportunities for the entry of far-right parties into the political system. In some cases, the media gave outsized exposure to such parties, allowing them to capitalize on these opportunities; in other cases, they ignored them, blocking their entry into the political system. Using elite interviews, content analysis, and primary documents to trace identity politics since the 1980s, this book presents an original interpretation of identity politics and media behavior in Austria, Germany, Greece, and France since the 1980s.

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

NAMED A BEST BOOK OF THE WEEK BY THE NEW YORK POST ALSO AVAILABLE AS AN AUDIOBOOK A from-the-trenches view of New York Daily News and New York Post runners and photographers as they stop at nothing to break the story and squash their tabloid arch-rivals. When author Mike Jaccarino was offered a job at the Daily News in 2006, he was asked a single question: "Kid, what are you going to do to help us beat the Post?" That was the year things went sideways at the News, when the New York Post surpassed its nemesis in circulation for the first time in the history of both papers. Tasked with one job-crush the Post-Jaccarino here provides the behind-the-scenes story of how the runners and shooters on both sides would do anything and everything to get the scoop before their opponents. The New York Daily News and the New York Post have long been the Hatfields and McCoys of American media: two warring tabloids in a town big enough for only one of them. As digital news rendered print journalism obsolete, the fight to survive in NYC became an epic, Darwinian battle. In America's Last Great Newspaper War, Jaccarino exposes the untold story of this tabloid death match of such ferocity and obsession its like has not occurred since Pulitzer- Hearst. Told through the eyes of hungry "runners" (field reporters) and "shooters" (photographers) who would employ phony police lights to overcome traffic, Mike Jaccarino's memoir unmasks the do-whatever-it-takes era of reporting-where the ends justified the means and nothing was off-limits. His no-holds-barred account describes sneaking into hospitals, months-long stakeouts, infiltrating John Gotti's crypt, bidding wars for scoops, high-speed car chases with Hillary Clinton, O.J. Simpson, and the baby mama of a philandering congressman-all to get that coveted front-page story. Today, few runners and shooters remain on the street. Their age and exploits are as bygone as the News-Post war and American newspapers, generally. Where armies once battled, often no one is covering the story at all. Funding for this book was provided by: Furthermore: a program of the J. M. Kaplan Fund

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it's done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

The Internet's rapid diffusion and digitization of economic activities have led to the emergence of a new breed of criminals. Economic, political, and social impacts impacts of these cyber-criminals' activities have received considerable attention in recent years. Individuals, businesses, and governments rightfully worry about the security of their systems, networks, and IT infrastructures. Looking at the patterns of cybercrimes, it is apparent that many underlying assumptions about crimes are ?awed, unrealistic, and implausible to explain this new form of criminality. The empirical records regarding crime patterns and stra- gies to avoid and ?ght crimes run counter to the functioning of the cyberworld. The ?elds of hacking and cybercrime have also undergone political, social, and psychological metamorphosis. The cybercrime industry is a comparatively young area of inquiry. While there has been an agreement that the global cybercrime industry is tremendously huge, little is known about its exact size and structure. Very few published studies have examined economic and institutional factors that in?uence strategies and behaviors of various actors associated with the cybercrime industry. Theorists are also debating as to the best way to comprehend the actions of cyber criminals and hackers and the symbiotic relationships they have with various players.

This book analyzes the uses of emotive language and redefinitions from pragmatic, dialectical, epistemic and rhetorical perspectives, investigating the relationship between emotions, persuasion and meaning, and focusing on the implicit dimension of the use of a word and its dialectical effects. It offers a method for evaluating the persuasive and manipulative uses of emotive language in ordinary and political discourse. Through the analysis of political speeches (including President Obama's Nobel Peace Prize address) and legal arguments, the book offers a systematic study of emotive language in argumentation, rhetoric, communication, political science and public speaking.

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.
Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatization. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chapter contains engaging case studies on topics that exemplify the main concepts and arguments, including Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television." International Communication, Second Edition, is essential reading for all communication and media studies
Features
* The only single-authored volume that deals coherently with the complex global, political, economic, and technological contexts in which media and culture operate.
* Fully updated to include developments since the beginning of the new millennium.
* New case studies throughout, including the "Murdochization" of media, the Al-Jazeera phenomenon, mobile communication, and China and global media.
* New pedagogical features, including discussion questions, suggestions for further reading, and notes on key terms.

John Thornton Caldwell's landmark Specworld demonstrates how twenty-first-century media industries monetize and industrialize creative labor at all levels of production. Through illuminating case studies and rich ethnography of colliding social-media and filmmaking practices, Caldwell takes readers into the world of production workshopping and trade mentoring to show media production as an untidy social construct rather than a unified, stable practice. This messy complex system, he argues, is full of discrete yet interconnected parts that include legacy production companies, marketers and influencers, aspirant online producers, data miners, financiers, talent agencies, and more. Caldwell peels away the layers of these embedded production systems to examine the folds, fault lines, and fractures that underlie a risky, high-pressure, and often exploitative industry. With insights on the ethical and human predicament faced by industry hopefuls and crossover creators seeking professional careers, Caldwell offers new interpretive frames and research methods that allow readers to better see the hidden and multifaceted financial logics and forms of labor embedded in contemporary media production industries.

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." -Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

In 1959, twenty-nine-year-old Berry Gordy, who had already given up on his dream to be a champion boxer, borrowed eight hundred dollars from his family and started a record company. A run-down bungalow sandwiched between a funeral home and a beauty shop in a poor Detroit neighborhood served as his headquarters. The building's entrance was adorned with a large sign that improbably boasted "Hitsville U.S.A." The kitchen served as the control room, the garage became the two-track studio, the living room was reserved for bookkeeping, and sales were handled in the dining room. Soon word spread that any youngster with a streak of talent should visit the only record label that Detroit had seen in years. The company's name was Motown.
Motown cuts through decades of unsubstantiated rumors and speculation to tell the true behind-the-scenes narrative of America's most exciting musical dynasty. It follows the company and its amazing roster of stars from the tumultuous growth years in Detroit, to the drama and intrigue of Hollywood in the 1970s, to resurgence in 2002.
Set against the civil rights movement, the decay of America's northern industrial cities, and the social upheaval of the 1960s, Motown is a tale of the incredible entrepreneurship of Berry Gordy. But it also features the moving stories of kids from Detroit's inner-city projects who achieved remarkable success and then, in many cases, found themselves fighting the demons that so often come with stardom--drugs, jealousy, sexual indulgence, greed, and uncontrollable ambition.
Motown features an extraordinary cast of characters, including Diana Ross, Michael Jackson, Marvin Gaye, Smokey Robinson, and Stevie Wonder. They are presented as they lived and worked: a clan of friends, lovers, competitors, and sometimes vicious foes. Motown reveals how the hopes and dreams of each affected the lives of the others and illustrates why this singular story is a made-in-America Greek tragedy, the rise and fall of a supremely talented yet completely dysfunctional extended family.
Based on numerous original interviews and extensive documentation, Motown benefits particularly from the thousands of pages of files crammed into the basement of downtown Detroit's Wayne County Courthouse. Those court records provide the unofficial--and hitherto largely untold--history of Motown and its stars, since almost every relationship between departing singers, songwriters, producers, and the label ended up in litigation.
From its peaks in the late 1960s and early 1970s, when Motown controlled the pop charts and its stars were sought after even by the Beatles, through the inexorable slide caused by their failure to handle their stardom, Motown is a riveting and troubling look inside a music label that provided the unofficial soundtrack to an entire generation.

"From the Hardcover edition."

Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.

Das Buch beinhaltet die Beitrage einer internationalen Tagung in Peking im September 2011. Aus chinesischer und deutscher Sicht werden Aspekte von Deutsch als Fremdsprache, chinesisch-deutschen Kulturbeziehungen und interkultureller Kommunikation diskutiert. Dabei zeigt sich ein breites Spektrum von inhaltlichen und methodischen Herangehensweisen, durch die die Vielfalt, aber auch die Heterogenitat des wissenschaftlichen Diskurses zum gleichen Thema in den beiden Landern deutlich wird: tagesaktuelle Themen, theoretisch grundlegende und systematische Abhandlungen, pragmatische Fragestellungen bis hin zu kommunikationsphilosophischen Reflexionen. Der Band selbst ist so ein Beispiel interkultureller Kommunikation.

Da die Medienwirtschaft zu den jungeren Disziplinen der Wirtschaftswissenschaften gehort, existieren bisher nur wenige akademische Lehrbucher, in denen Studenten Aufgaben mit Losungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum Ziel gesetzt, mit der Zusammenstellung geeigneter Ubungsaufgaben und Losungen die bestehende Lucke innerhalb der medienokonomischen Studien- und Ubungsbucher zu schliessen. Das Konzept des Buches stellt ein sinnvolles Instrument zur Unterstutzung der Lehre an Hochschulen und zum Selbststudium in diesem Fachgebiet da. Den Herausgebern ist es gelungen, namhafte Autoren aus der Wissenschaft und Praxis zur Bearbeitung dieses komplexen und aktuellen Problemfeldes zu gewinnen. Sowohl Studierende, als auch Praktiker erhalten einen wertvollen Einblick in die Kernprobleme des Medienmanagements."

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Aus der Psychologie entlehnt, erobert der Begriff der Resilienz derzeit die Diskussion um das Fuhrungshandeln in Unternehmen. Resiliente Unternehmen zeichnen sich dadurch aus, dass Ruckschlage verarbeitet werden konnen, weil Strukturen und Prozesse flexibel anpassbar sind ohne die organisatorische Einheit und kulturelle Identitat zu gefahrden. Verstanden als Teil der allgemeinen Managementlehre, erlautern die Autorinnen die interne Kommunikation in resilienten Organisationen und liefern fundierte Handlungsempfehlungen fur deren Umsetzung.

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content.

The contributions give an elaborate overview of:
- the specifics, challenges and prospects of content in the network economy;
- market developments of digital media services;
- paid content business models;
- impacts on scientific publishing;
- developments in the field of E-Learning;
- the interplay between technology and content with the example of interactive digital TV;
- the mobile games market;
- emerging new cross media markets;
- the need to enhance the usability of websites and mobile applications;
- how digital applications might be used to capture and store our personal experiences.

A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.

This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective news" was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.