This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer's divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

"Creativity used to be the difficult concept to define - now it has probably been overtaken by the concept 'creative industries'. However, this text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Public trust in the institutions that mediate civic life-from governing bodies to newsrooms-is low. In facing this challenge, many organizations assume that ensuring greater efficiency will build trust. As a result, these organizations are quick to adopt new technologies to enhance what they do, whether it's a new app or dashboard. However, efficiency, or charting a path to a goal with the least amount of friction, is not itself always built on a foundation of trust. Meaningful Inefficiencies is about the practices undertaken by civic designers that challenge the normative applications of "smart technologies" in order to build or repair trust with publics. Based on over sixty interviews with change makers in public serving organizations throughout the United States, as well as detailed case studies, this book provides a practical and deeply philosophical picture of civic life in transition. The designers in this book are not professional designers, but practitioners embedded within organizations who have adopted an approach to public engagement Eric Gordon and Gabriel Mugar call "meaningful inefficiencies," or the deliberate design of less efficient over more efficient means of achieving some ends. This book illustrates how civic designers are creating meaningful inefficiencies within public serving organizations. It also encourages a rethinking of how innovation within these organizations is understood, applied, and sought after. Different than market innovation, civic innovation is not just about invention and novelty; it is concerned with building communities around novelty, and cultivating deep and persistent trust. At its core, Meaningful Inefficiencies underlines that good civic innovation will never just involve one single public good, but must instead negotiate a plurality of publics. In doing so, it creates the conditions for those publics to play, resulting in people truly caring for the world. Meaningful Inefficiencies thus presents an emergent and vitally needed approach to creating civic life at a moment when smart and efficient are the dominant forces in social and organizational change.

This is the second major revision of a book universally acclaimed as the definitive history of the documentary film. The final section has been completely rewritten and expanded to take into account the major films and trends of the past nine years. Particular attention has been paid to the growth of documentary film-making in the Soviet Union since Glasnost and the corresponding expansion in the United States, including Ken Burns's The Civil War, which broke all audience records for Public Television in 1990.

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * Why Facebook is today's most important newspaper * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world-but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren't always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that "going viral" is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Today's digital revolution is a worldwide phenomenon, with profound and often differential implications for communities around the world and their relationships to one another. This book presents a new, explicitly international theory of media ethics, incorporating non-Western perspectives and drawing deeply on both moral philosophy and the philosophy of technology. Clifford Christians develops an ethics grounded in three principles - truth, human dignity, and non-violence - and shows how these principles can be applied across a wide range of cases and domains. The book is a guide for media professionals, scholars, and educators who are concerned with the global ramifications of new technologies and with creating a more just world.

Prioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication.

This work explores the operation and regulation of copyright collective management in Nigeria. The nexus between creativity and copyright and how creativity has played a pivotal role in development is explained. The need to balance the interests of authors and users is discussed and the societies representing the interest of copyright owners are illustrated.

Further, Nigeria s legal framework for collective management is enunciated from a pre-independence and post-independence perspective. In the course of this regulatory challenges encountered in the administration of collective management organizations, steps so far taken to address the problems, legislative reforms and judicial decisions are discussed.

Apath to the new regime is chartered. The South African Copyright collective management system is explored and a comparison between the Nigerian and South African system is made. Thereby the need for supervisory and regulatory agencies of government is shown to seek the national interest regarding the collective administration of copyright and related rights. Then, suggestions for improvement and lessons for Africa are provided.

Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it's happening right now" - and it is happening faster than anyone predicted. Yet this is only a transitional phase. Book: A Futurist's Manifesto is your guide to what comes next, when all books are truly digital, connected, and ubiquitous. Through this collection of essays from thought leaders and practitioners, you'll become familiar with a wide range of developments occurring in the wake of this digital book shakeup: * Discover new tools that are rapidly transforming how content is created, managed, and distributed * Understand the increasingly critical role that metadata plays in making book content discoverable in an era of abundance * Look inside some of the publishing projects that are at the bleeding edge of this digital revolution * Learn how some digital books can evolve moment to moment, based on reader feedback With Book: A Futurist's Manifesto, we at O'Reilly Media are actively practicing what we preach. Written and edited on PressBooks.com, a new open source, web-based book-production system, this book also invites reader feedback throughout its development. Read the initial chapters and tell us where you'd like to go next. Are there topics you would like us to explore? Are there areas you want to go more in-depth? Let us know! The first release of this ebook is priced at $7.99; subsequent releases will be priced higher. Buy the initial ebook release now and you'll receive all updates at no additional cost. Naturally, it will be available in multiple formats, including a print edition when the book is complete.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.
Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatization. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chapter contains engaging case studies on topics that exemplify the main concepts and arguments, including Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television." International Communication, Second Edition, is essential reading for all communication and media studies
Features
* The only single-authored volume that deals coherently with the complex global, political, economic, and technological contexts in which media and culture operate.
* Fully updated to include developments since the beginning of the new millennium.
* New case studies throughout, including the "Murdochization" of media, the Al-Jazeera phenomenon, mobile communication, and China and global media.
* New pedagogical features, including discussion questions, suggestions for further reading, and notes on key terms.

The future of journalism as seen from various perspectives is the subject of the essays in this volume: the training of journalists, media companies as social organisations, journalists and their commitment to a professional code of conduct, journalism and the traditional media business model.

Eine erfolgreiche Unternehmensfuhrung ist heute mehr denn je auf eine professionelle Unternehmenskommunikation angewiesen. Vor diesem Hintergrund werden in dem Band das Grundwissen der Unternehmenskommunikation sowie Herausforderungen und Losungsansatze anhand von Fallbeispielen dargestellt. Dabei geht es um zwei zentrale Aspekte: das Management der Kommunikationsfunktion im Unternehmen einerseits sowie konzeptionelle und methodische Fragen der Kommunikationsaufgabe andererseits."

In the space of one election cycle, authoritarian governments, moneyed elites and fringe hackers figured out how to game elections, bypass democratic processes, and turn social networks into battlefields. Facebook, Google and Twitter - where our politics now takes place - have lost control and are struggling to claw it back. Prepare for a new strain of democracy. A world of datafied citizens, real-time surveillance, enforced wellness and pre-crime. Where switching your mobile platform will have more impact on your life than switching your government. Where freedom and privacy are seen as incompatible with social wellbeing and compulsory transparency. As our lives migrate online, we have become increasingly vulnerable to digital platforms founded on selling your attention to the highest bidder. Our laws don't cover what is happening and our politicians don't understand it. But if we don't change the system now, we may not get another chance.

In this book you'll find everything you always wanted to know about the real, honest-to-not-so-goodness, day-to-day inner workings of Hollywood. Not the glamorous Oscar-winning-Spielberg-red-carpet Hollywood, but the real-life daily grind of working Hollywood. For the very first time, a Hollywood film agent has opened up her phone sheet and crackberry to show us how agents, writers, and directors function in a world of producers, development executives, and studio executives. This isn't another book dishing the dirt about the rich and famous; it's a fresh, tell-all translation from Hollywood-speak to plain English, a peek behind the wizard's curtain into a culture that's rarely captured without cliche and hyperbole. You'll learn how to get an agent, how to keep one, what they do, and what they don't do. You'll learn how agents navigate through the murky, film-world politics and even why agents are such infamous liars.

How best to turn yourself from sports fan to professional sports journalist? Quickly moving beyond general guidance about sports writing, Joe Gisondi focuses on the nitty-gritty, with hands-on, practical advice on covering 20 specific sports. From auto racing to wrestling, you'll find tips on the seemingly straightforward-where to stand on the sideline and how to identify a key player-along with the more specialized-figuring out shot selection in lacrosse and understanding a coxswain's call for a harder stroke in rowing. The new edition adds a new section on sports reporting across multimedia platforms with new chapters on social media, mobile media, visual storytelling, writing for television, and writing for radio, along with a new chapter on sabermetrics. Fully revised with new examples and updated information to prepare you for just about any game, match, meet, race, regatta or tournament you're likely to cover, Field Guide to Covering Sports, Second Edition is the ideal go-to resource to have on hand as you master the beat.

In every field of mass communications-advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting-professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

In the early 1990s, Motorola, the legendary American radio and telecom company, made a huge gamble on a revolutionary satellite telephone system called Iridium. Light-years ahead of anything previously put into space, built on technology for Ronald Reagan's "Star Wars," Iridium was a mind-boggling technical accomplishment that sent waves of panic through phone companies around the world, because, surely, Iridium was the future of communication. Only months after launching service, bankruptcy was inevitable the largest to that point in American history. It looked like Iridium would go down as just a "science experiment." That is, until Dan Colussy got a wild idea. Colussy, a retired former President of Pan Am, heard about Motorola's plans to "de-orbit" the system and decided he would try to buy Iridium. Somehow, the little guy figured he could turn around one of the biggest blunders in the history of business. Eccentric Orbits masterfully traces the development of satellite technology, the birth of Iridium, and Colussy's tireless efforts to stop it from being destroyed, despite having doors slammed in his face by all of Wall Street. Piecing together funding from a motley group of investors that included a mysterious Arab prince and friends of Jesse Jackson, he eventually made his case before the most powerful people at the Clinton White House, the Pentagon, the FCC, intelligence services, and a consortium of thirty banks, pleading for the only phone that works at the ends of earth. Eccentric Orbits is a rollicking, unforgettable tale of innovation, failure, the military-industrial complex, and one of the greatest deals of all time.