Das Buch will einen umfassenden Einblick in den Berufsalltag von Journalisten bieten und dabei hautnah an den einzelnen Redakteuren und Redakteurinnen bleiben. Im feuilletonistischen Stil wirdl die Arbeit von Journalisten aufgezeigt. Die Autorin begleitet ihre Kollegen mit einem fachmannischen Blick und Einfuhlvermogen. In Reportageform wird das Schaffen vom Schlagzeilenredakteur bis zum Horfunkkorrespondenten beschrieben.

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, "Blockbusters" is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.

Bildung effizienter und effektiver zu gestalten ist eine der aktuellsten Herausforderungen im Lern- und Lehrbereich. In diesem Kontext geht es vor allem um Grundfragen zum Medieneinsatz in padagogisch orientierten Lernprozessen. Evaluationsmethoden fur eLearning, Forschungsmethoden zur Mediennutzung und Analyse von Medienkulturen sind der Gegenstand des funften Jahrbuchs Medienpadagogik.

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

Using compelling examples and analysis, this open access book How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss's wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the 'fighting fitness' of contending groups - provoking new stories, identities and classes along the way. This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics. The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) - so long separated into the contrasting disciplines of natural sciences and the humanities - can now be understood as part of one turbulent sphere of knowledge-production and innovation. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollection.com. Open access was funded by Knowledge Unlatched.

The literary sensation of the year, a book that redefines both family and narrative for the twenty-first century. A Heartbreaking Work of Staggering Genius is the moving memoir of a college senior who, in the space of five weeks, loses both of his parents to cancer and inherits his eight-year-old brother. Here is an exhilarating debut that manages to be simultaneously hilarious and wildly inventive as well as a deeply heartfelt story of the love that holds a family together.

A Heartbreaking Work of Staggering Genius is an instant classic that will be read in paperback for decades to come. The Vintage edition includes a new appendix by the author.

Lutz Kohler entwickelt ein Rahmenkonzept fur Produktplattformen, das es Medienunternehmen erlaubt, ihre Produkte zu modularisieren, um so die Komponenten von Medienprodukten mehrfach zu nutzen. Er diskutiert ein Prozessmodell, das es ermoglicht, eigene, projektspezifische Produktinnovationsprozesse zu entwerfen, und zeigt abschliessend auf, wie Medienunternehmen mit Hilfe von Projektnetzwerken neue Produkte in zwischenbetrieblicher Zusammenarbeit entwickeln konnen.
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Das Buch ordnet die Beziehungen von Medien, Militar und Sicherheitspolitik historisch ein, bietet einen systematischen und international orientierten Forschungsuberblick sowie eine interdisziplinare Analyse zentraler Problemfelder der Krisenkommunikation. Fallbeispielhaft vorgestellt werden daruber hinaus relevante Krisenkommunikations-Typen der Moderne - u.a. wahrend des Krieges im Irak (2003), bei den Auseinandersetzungen in Afghanistan (2001) oder in den burgerkriegsahnlichen Konflikten in Indonesien."

Natalie Fremuth untersucht, ob Mobilfunknetze, die sich durch die Umstellung auf den GPRS- und UMTS-Standard nun grundsatzlich fur Ubertragung von Daten eignen, ein neues, attraktives Geschaftsfeld fur Medienunternehmen darstellen."

Ausgehend von einer kritischen Analyse der Grundlagen hypermedial erganzten Lehrens und Lernens und deren Beziehung zu Fragen der Hochschulorganisation illustriert der vorliegende Band die kontextsensitive Entwicklung von mediendidaktischen Szenarien."

Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the video game machine. Innovative game design played a key role in the growth of Atari - from Pong to Asteroids and beyond - but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine's cabinet. Atari did not just make games, it designed products for environments. With "tasteful packaging", Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari.

Markus Anding unterzieht das Geschaftsmodell Online Content Syndication einer theoretischen Prufung und entwirft Szenarien fur eine Erfolg versprechende Gestaltung. Er bietet sowohl fur Ersteller von Inhalten als auch fur Inhaltehandler (Content Syndicatoren) eine fundierte Ausgangsbasis fur den Auf- und den Umbau von Geschaftsmodellen.

Die Arbeit erklart die Funktionsweise von Kommentaren, Rezensionen, Glossen, Moderationen etc., dient als Anleitung zum Aufbau von Meinungsbeitragen, zeigt das Selbstverstandnis von Meinungsjournalisten. Interviews mit fuhrenden Fernseh-Kommentatoren aller grossen TV-Sender zu Selbstverstandnis und Meinungsgenres bilden die Basis dafur. Trotz wirtschaftlicher Zwange haben Kommentatoren klare und unabhangige Ansichten von ihrer Arbeit. Ideologisch, selbstbezogen, vermittelnd und padagogisch lasst sich ihr Selbstverstandnis typisieren. Als problematisch erweist sich unter aktuellen merkantilen Zwangen: die Meinungslosigkeit von Meinungsbeitragen, und die subtile Meinungsvermittlung in Informationsbeitragen, insbesondere in Fernsehjournalismus. Deshalb das Pladoyer im Titel: Mut zur Meinung.