As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Currently, around one to two billion users are able to connect to the Internet, most of them living in the industrialized parts of the world. However, if we want to improve the quality of life of the world population with the help of access to information and education, it is necessary that in the next decade an additional five billion people gain access to the Internet. The next five billion Internet users are mainly living in emerging economies. Therefore, the main challenge is to lower the economic barrier using new approaches for infrastructure deployment and service delivery to billions of people. This book reflects the discussions of the challenges from the M nchner Kreis with representatives from the ICT industry, academia, non-governmental organizations and governmental development organizations, among them many representatives from emerging economies in Africa and Asia. They had highlighted the real demand for ICT, and what impact ICT creates for the wealth and lifestyle of the people.

A new breed of journalists came to the fore in post-revolutionary America--fiercely partisan, highly ideological, and possessed of a bold sense of vocation and purpose as they entered the fray of political debate. Often condemned by latter-day historians and widely seen in their own time as a threat to public and personal civility, these colorful figures emerge in this provocative new book as the era's most important agents of political democracy.
Through incisive portraits of the most influential journalists of the 1790s--William Cobbett, Benjamin Franklin Bache, Philip Freneau, Noah Webster, John Fenno, and William Duane--Scandal and Civility moves beyond the usual cast of "revolutionary brothers" and "founding fathers" to offer a fresh perspective on a seemingly familiar story. Marcus Daniel demonstrates how partisan journalists, both Federalist and Democratic-Republican, were instrumental in igniting and expanding vital debates over the character of political leaders, the nature of representative government, and, ultimately, the role of the free press itself. Their rejection of civility and self-restraint--not even icons like George Washington were spared their satirical skewerings--earned these men the label "peddlers of scurrility." Yet, as Daniel shows, by breaking with earlier conceptions of "impartial" journalism, they challenged the elite dominance of political discourse and helped fuel the enormous political creativity of the early republic.
Daniel's nuanced and penetrating narrative captures this key period of American history in all its contentious complexity. And in today's climate, when many decry media "excesses" and the relentlessly partisan and personal character of political debate, his book is a timely reminder that discord and difference were essential to the very creation of our political culture.

In recent years every major institution has had to adapt to the fast-evolving technologies of the digital age or risk being left behind. Amid a global crisis of faith and declining levels of religious participation in places around the world, the Catholic Church has likewise come face to face with the challenges and possibilities of new media. Sacred Cyberspaces reveals how long-standing conflicts over power, influence, and legitimacy within religious organizations are being waged in the digital realm. Oren Golan and Michele Martini describe the tensions that arise as religious groups seek to reach the faithful in online spaces where traditional clerical authorities have less expertise and control. Focusing on the Catholic world, they examine the rise of devotional digital entrepreneurship and the roles of lay religious webmasters: the video makers, app developers, and web designers who devote their lives to evangelization and who literally run the show. The book also explores the nature of religious experience as it pivots to online platforms: cyberculture, prayer, ceremonies, pilgrimage, proselytization, and the relation to the transcendental. From live-streaming at world-famous sites in the Holy Land to the Instagram feed of Pope Francis, Sacred Cyberspaces evaluates the contemporary media strategies of the Catholic Church and sheds light on the future of religion online.

Aus der Psychologie entlehnt, erobert der Begriff der Resilienz derzeit die Diskussion um das Fuhrungshandeln in Unternehmen. Resiliente Unternehmen zeichnen sich dadurch aus, dass Ruckschlage verarbeitet werden konnen, weil Strukturen und Prozesse flexibel anpassbar sind ohne die organisatorische Einheit und kulturelle Identitat zu gefahrden. Verstanden als Teil der allgemeinen Managementlehre, erlautern die Autorinnen die interne Kommunikation in resilienten Organisationen und liefern fundierte Handlungsempfehlungen fur deren Umsetzung.

Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), Volume 19 of Emerald Studies in Media and Communications draws on global case studies that examine media use by millennials. By bringing together contributors and case studies from four continents to examine millennial digital media practices, the volume charts out multiple dimensions of Gen Y's digital media engagements: smartphone use among Israelis, the activities of Brazilian youths in LAN houses, selfies in the New Zealand context, and American millennials engaged in a variety of digital pursuits ranging from seeking employment, to content creation, to gaming, to consuming news and political content. Through these case studies we see parallels in the mediated millennial experience across key digital venues including Twitter and YouTube, and MMOs. None-the-less, contributors also prompt us to keep in mind the importance of those millennials without equal access to resources who must rely on public venues such as libraries and LAN Houses. Across these venues and arenas of practice, the research provides an important collection of research shedding important light on the first generation growing up with the normative expectation to perform digital identity work, create visual culture, and engage in the digital public sphere.

This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective news" was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

Why do Americans have such animosity for people who identify with the opposing political party? Jaime E. Settle argues that in the context of increasing partisan polarization among American political elites, the way we communicate on Facebook uniquely facilitates psychological polarization among the American public. Frenemies introduces the END Framework of social media interaction. END refers to a subset of content that circulates in a social media ecosystem: a personalized, quantified blend of politically informative 'expression', 'news', and 'discussion' seamlessly interwoven into a wider variety of socially informative content. Scrolling through the News Feed triggers a cascade of processes that result in negative attitudes about those who disagree with us politically. The inherent features of Facebook, paired with the norms of how people use the site, heighten awareness of political identity, bias the inferences people make about others' political views, and foster stereotyped evaluations of the political out-group.

For over a decade, William Lehr, Lorenzo Pupillo, and their colleagues in academia, industry, and policy have been on the electronic frontier, exploring the implications of the technologies that are revolutionizing communication and culture. In 2002, Cyber Policy and Economics in an Internet Age featured essays that focused on such emerging economic and policy-related issues of universal access, appropriate content, spectrum allocation, taxation, consumer protection, and regulation, with respect to the Internet. In this fully revised and updated edition, entitled Internet Policy and Economics: Challenges and Perspectives, the editors and contributors tackle the most current topics and issues, as the Internet continues to permeate all facets of society. New chapters cover dynamics in the developing world, the implications of e-commerce for fiscal policy, and the impact of peer-to-peer networks on music and the arts, as well as debates over intellectual property rights, privacy issues, and cybercrime. Applying insights from economics, political science, law, business, and communications, the book will serve as essential resource for researchers and students, policymakers and regulators, and industry analysts and practitioners.

What they won't teach you in film school: This expertly written reference guide breaks down copyright laws for screenwriters. Inspired by Strunk & White's The Elements of Style, this elegant, short reference is the perfect guide for screenwriters and creative artists looking to succeed as industry professionals. Readers will quickly understand the laws that govern creativity, idea-making, and selling, and learn how to protect themselves and their works from the legal quagmires they may encounter. Written by an unrivaled pair of experts, John L. Geiger and Howard Suber, who use real-life case studies to cover topics such as clearance, contracts, collaboration, and infringement, Creativity and Copyright is poised to become an indispensable resource for beginners and experts alike.

How did a loner destined for a niche domestic audience become one of the most famous writers alive? A rare look inside the making of the "Murakami Industry"-and a thought-provoking exploration of the role of translators and editors in the creation of global literary culture. Thirty years ago, when Haruki Murakami's works were first being translated, they were part of a series of pocket-size English-learning guides released only in Japan. Today his books can be read in fifty languages and have won prizes and sold millions of copies globally. How did a loner destined for a niche domestic audience become one of the most famous writers alive? This book tells one key part of the story. Its cast includes an expat trained in art history who never intended to become a translator; a Chinese American ex-academic who never planned to work as an editor; and other publishing professionals in New York, London, and Tokyo who together introduced a pop-inflected, unexpected Japanese voice to the wider literary world. David Karashima synthesizes research, correspondence, and interviews with dozens of individuals-including Murakami himself-to examine how countless behind-the-scenes choices over the course of many years worked to build an internationally celebrated author's persona and oeuvre. His careful look inside the making of the "Murakami Industry" uncovers larger questions: What role do translators and editors play in framing their writers' texts? What does it mean to translate and edit "for a market"? How does Japanese culture get packaged and exported for the West?

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

"The most important book to be written in more than 40 years about the rise of Canadian literature... Arrival: The Story of CanLit brims and crackles, in equal measure, with information and energy." - Winnipeg Free Press A Globe and Mail Top 100 Book National Post 99 Best Books of the Year In the mid-twentieth century, Canadian literature transformed from a largely ignored trickle of books into an enormous cultural phenomenon that produced Margaret Atwood, Alice Munro, Michael Ondaatje, Mordecai Richler, and so many others. In Arrival, acclaimed writer and critic Nick Mount answers the question: What caused the CanLit Boom? Written with wit and panache, Arrival tells the story of Canada's literary awakening. Interwoven with Mount's vivid tale are enlightening mini-biographies of the people who made it happen, from superstars Leonard Cohen and Marie-Claire Blais to lesser-known lights like the troubled and impassioned Harold Sonny Ladoo. The full range of Canada's literary boom is here: the underground exploits of the blew ointment and Tish gangs; revolutionary critical forays by highbrow academics; the blunt-force trauma of our plain-spoken backwoods poetry; and the urgent political writing that erupted from the turmoil in Quebec. Originally published to coincide with the 150th anniversary of Canadian Confederation, Arrival is a dazzling, variegated, and inspired piece of writing that helps explain how we got from there to here.

Sind Journalisten Totengraber der deutschen Sprache, weil sie englische Woerter verwenden und diese erst popular machen? Oder gibt es erste Zeichen, dass der Hoehepunkt der Verwendung englischen Wortgutes im Deutschen erreicht ist? Sonja Sagmeister-Brandner, Fernsehjournalistin des ORF, analysiert Vorurteile gegenuber Anglizismen wissenschaftlich und lasst gleichzeitig in die Welt hinter dem "Newsroom" blicken. Ein Buch fur alle, die sich fur Sprachgeschichte und Sprachtrends interessieren. Der empirische Teil untersucht Anglizismen in der ORF-Sprache und stellt Zeit im Bild-Nachrichten und Radio-Nachrichten von OE3 gegenuber. Einblicke in die Geschichte der Anglizismen-Verwendung gibt die diachrone Studie zu Anglizismen in den Radio-Nachrichten der Jahre 1967 bis 2004.

Diese Arbeit beschaftigt sich mit dem Verhaltnis zweier demokratischer Grundwerte zueinander, namlich der Medienfreiheit einerseits und dem Interesse an einer effektiven Strafverfolgung andererseits. Anhand der 53 I Nr. 5 und 97 V StPO beleuchtet die Autorin die Erfordernisse einer Abwagung zwischen der Gewahrleistung einer freien Medienberichterstattung und der Ahndung schwerer Straftaten. Die Studie analysiert die derzeitige Gesetzeslage und arbeitet unter Berucksichtigung der Entscheidungen des Bundesverfassungsgerichts notwendige AEnderungen heraus. Die Ergebnisse werden zu einem praktikablen Gesetzesvorschlag zusammengefuhrt, welcher die Konflikte zwischen dem Interesse an einer effektiven Strafverfolgung und dem Schutz der Medienfreiheit durch ausgewogene Regelungen aufloest.

WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society.

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * Why Facebook is today's most important newspaper * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world-but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren't always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that "going viral" is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

A fearless deep dive into the 2020 election from former MSNBC "Road Warrior" and now NBC Capitol Hill correspondent Ali Vitali, who covered the campaign trail every step of the way-investigating the gendered double standards placed on women presidential candidates of that cycle and those who came before, and what it will take for a woman to finally break the glass ceiling and win the White House. Opening with the moment when Joe Biden and Kamala Harris were finally declared the winners of the 2020 race-the long, drawn-out journey towards who would next inhabit the White House, and the resulting and disputed defeat of Donald Trump, Electable is a sweeping look at a lingering question from that Presidential race. Why, when we saw more women run for President of the United States than ever before in our history, did we still not cross that final hurdle? Following the 2020 race minute by minute as the reporter embedded with Elizabeth Warren, Ali Vitali witnessed up-close the way that our most recent election was unique-not simply for the way in which the incumbent conducted himself, but for the ways in which the field, rich with Democrats from all kinds of backgrounds, was both modern but also more of the same. With more female candidates than ever before, this was a history-making race, and yet these women-most of them incredibly qualified with decades of public service on their resumes-dealt once again with a different level of scrutiny than their male counterparts. Woven throughout is close examination of the treatment of Hillary Clinton, Geraldine Ferraro, Shirley Chisholm, and those on the right as well. Grappling with ideas around the "likeability" and "electability" issues, as well as fundraising hurdles many female candidates face, Vitali asks the same questions she and so many have been grappling with for decades, but especially since Hillary Clinton's devastating defeat in 2016: Why is it so hard for a woman to be taken seriously as a presidential contender? What will it take for men and women to be held to the same standard? What happens next? Electable tackles these questions, with specific, behind-the-scenes, play-by-play detail. Gabbard, Harris, Williamson, Gillibrand, Warren, Klobuchar...and then there were none.

In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented massmedia in America.

Erholungsangebote fur den harten Alltag im Nationalsozialismus? Fluchtfahrzeuge fur Eskapisten? Oder doch erfolgreiche Instrumente der Integration und Propaganda? Produkte einer modernen Popularkultur waren bis 1945 zentraler Bestandteil des Alltags im 'Dritten Reich'. Auch wenn die Nationalsozialisten diese Kultur zumindest in Teilen von ideologischer Warte aus scharf kritisierten, forcierten sie den Ausbau einer auf Massenkonsum orientierten Kulturindustrie; zugleich versuchten sie freilich, deren Produkte zu beeinflussen und zu bestimmen. Literatur- und Medienwissenschaftler sowie Historiker verorten in diesem Band u. a. Tierfilme, Science-Fiction, Arztromane und popularwissenschaftliche Zeitschriften im Kultur- und Propagandabetrieb des 'Dritten Reiches'. Sie analysieren die Versuche zur Formierung der Unterhaltungsliteratur, beleuchten Phanomene wie die Inszenierung von Volksgemeinschaft im Fussballfilm, Theatertourneen fur die Arbeiter der Reichsautobahn sowie die Prasenz von Blondinen und anderen Popularmythen in Propagandaflugblattern. Biographische Fallstudien beschaftigen sich mit der Stellung von Autoren wie Hans Dominik, Ernst Kreuder, Hans Fallada und Erich Kastner in der NS-Kulturindustrie. Die Beitrage zeigen, wie weit sich Nationalsozialismus und gute Unterhaltung miteinander kombinieren lassen. Sie zeigen aber auch, wo diese Verbindung an die Grenzen der Logik einer kapitalistisch organisierten Kulturproduktion stoesst bzw. mit den ideologischen Anspruchen einer Diktatur kollidiert.

Kreative, innovative Loesungen fur sich standig andernde Problemstellungen zu entwickeln ist essentiell wichtig fur jedes Unternehmen, jede Branche und damit jede Volkswirtschaft. Am Anfang einer jeden Loesung steht ein Prozess - der kreative Prozess. Nur wer die speziellen Eigenschaften solch kreativer Prozesse kennt und auf den Kontext seiner Unternehmung zu beziehen vermag, ist schlussendlich in der Lage, Kreativitat richtig zu managen und damit nachhaltigen Erfolg sicherzustellen. Dieses Buch fuhrt am Beispiel kreativer Branchen, wie der Film- und Fernsehindustrie, in die Natur kreativitatsintensiver Prozesse ein, gibt Managementempfehlungen fur den Umgang mit diesen und zeigt Moeglichkeiten zur methodischen und softwaretechnischen Unterstutzung auf. Im Anschluss werden im Rahmen von Praxisbeitragen Aspekte von und Erkenntnisse aus der TV-Industrie im Detail diskutiert. Schlussendlich werden gewonnene Erkenntnisse konkret auf weitere Branchen ubertragen.

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.