Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others?
Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement.
This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action.

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review

This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred.

To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms.

To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as "Heaven's Gate," However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlyingorganizational logic.

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." -Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.

Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: - Create a website and portfolio that highlight design solutions - Do pre-pitch research and deliver winning presentations - Prepare inviting proposals that win lucrative contracts - Establish a reliable system for tracking billable hours (and staying solvent) - Use cold-calling strategies even sales phobics can master - Quantify design decisions in ways that business management can relate to and respect - Break out of "freelancer" mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. "The Graphic Designer's Business Survival Guide" shows you how.

Das Buch beinhaltet die Beitrage einer internationalen Tagung in Peking im September 2011. Aus chinesischer und deutscher Sicht werden Aspekte von Deutsch als Fremdsprache, chinesisch-deutschen Kulturbeziehungen und interkultureller Kommunikation diskutiert. Dabei zeigt sich ein breites Spektrum von inhaltlichen und methodischen Herangehensweisen, durch die die Vielfalt, aber auch die Heterogenitat des wissenschaftlichen Diskurses zum gleichen Thema in den beiden Landern deutlich wird: tagesaktuelle Themen, theoretisch grundlegende und systematische Abhandlungen, pragmatische Fragestellungen bis hin zu kommunikationsphilosophischen Reflexionen. Der Band selbst ist so ein Beispiel interkultureller Kommunikation.

Print, Text and Book Cultures in South Africa explores the power of print and the politics of the book in South Africa from a range of perspectives--historical, bibliographic, literary-critical, sociological, and cultural studies. The essays collected here, by leading international scholars, address a range of topics as varied as: the role of print cultures in the colonial public sphere in the nineteenth century; orthography; "iimbongi," orature and the canon; book-collecting and libraries; print and transnationalism; photocomics and other ephemera; censorship, during and after apartheid; books about art and books "as "art; local academic publishing; and the challenge of "book history" for literary and cultural criticism in contemporary South Africa. "Book History" or "Histories of the Book" has been an important and influential field in European and North American scholarship for at least three decades. This volume showcases the "History of the Book" within a South African context and its significance in South Africa's emerging studies of print culture.

Da die Medienwirtschaft zu den jungeren Disziplinen der Wirtschaftswissenschaften gehort, existieren bisher nur wenige akademische Lehrbucher, in denen Studenten Aufgaben mit Losungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum Ziel gesetzt, mit der Zusammenstellung geeigneter Ubungsaufgaben und Losungen die bestehende Lucke innerhalb der medienokonomischen Studien- und Ubungsbucher zu schliessen. Das Konzept des Buches stellt ein sinnvolles Instrument zur Unterstutzung der Lehre an Hochschulen und zum Selbststudium in diesem Fachgebiet da. Den Herausgebern ist es gelungen, namhafte Autoren aus der Wissenschaft und Praxis zur Bearbeitung dieses komplexen und aktuellen Problemfeldes zu gewinnen. Sowohl Studierende, als auch Praktiker erhalten einen wertvollen Einblick in die Kernprobleme des Medienmanagements."

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

To some, it is the voice of the nation, yet to others it has never been clearer that the BBC is in the grip of an ideology that prevents it reporting fairly on the world. Many have been scandalised by its pessimism on Brexit and its one-sided presentation of the Trump presidency, while simultaneously amused by its outrage over 'fake news'. Robin Aitken, who himself spent twenty-five years working for the BBC as a reporter and executive, argues that the Corporation needs to be reminded that what is 'fake' rather depends on where one is standing. From where his feet are planted, the BBC's own coverage of events often looks decidedly peculiar, peppered with distortions, omissions and amplifications tailored to its own liberal agenda. This punchy polemic - now fully updated to cover the Corporation's tortured relationship with the government and explore the challenges for the new Director-General - galvanises the debate over how our licence fee money is spent, and asks whether the BBC is a fair arbiter of the news or whether it is a conduit for pervasive and institutional liberal left-wing bias.

The Economics and Financing of Media Companies employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. The book is a wide-ranging survey of the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, how they are structured and operated, why failure rates are so high and how media companies cope with that failure, how digitalization has helped and harmed media, the changing roles of audiences and advertisers, and how distribution systems affect company structures, costs, and operations. The book contains a wealth of information important for both those who work in and study media industries and companies. It goes beyond simplistic explanations to explain how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Aus der Psychologie entlehnt, erobert der Begriff der Resilienz derzeit die Diskussion um das Fuhrungshandeln in Unternehmen. Resiliente Unternehmen zeichnen sich dadurch aus, dass Ruckschlage verarbeitet werden konnen, weil Strukturen und Prozesse flexibel anpassbar sind ohne die organisatorische Einheit und kulturelle Identitat zu gefahrden. Verstanden als Teil der allgemeinen Managementlehre, erlautern die Autorinnen die interne Kommunikation in resilienten Organisationen und liefern fundierte Handlungsempfehlungen fur deren Umsetzung.

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective news" was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

Currently, around one to two billion users are able to connect to the Internet, most of them living in the industrialized parts of the world. However, if we want to improve the quality of life of the world population with the help of access to information and education, it is necessary that in the next decade an additional five billion people gain access to the Internet. The next five billion Internet users are mainly living in emerging economies. Therefore, the main challenge is to lower the economic barrier using new approaches for infrastructure deployment and service delivery to billions of people. This book reflects the discussions of the challenges from the M nchner Kreis with representatives from the ICT industry, academia, non-governmental organizations and governmental development organizations, among them many representatives from emerging economies in Africa and Asia. They had highlighted the real demand for ICT, and what impact ICT creates for the wealth and lifestyle of the people.

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content.

The contributions give an elaborate overview of:
- the specifics, challenges and prospects of content in the network economy;
- market developments of digital media services;
- paid content business models;
- impacts on scientific publishing;
- developments in the field of E-Learning;
- the interplay between technology and content with the example of interactive digital TV;
- the mobile games market;
- emerging new cross media markets;
- the need to enhance the usability of websites and mobile applications;
- how digital applications might be used to capture and store our personal experiences.

A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.

What is it like to work in the media? Are media jobs more creative than those in other sectors? To answer these questions, this book explores the creative industries, using a combination of original research and a synthesis of existing studies.

Through its close analysis of key issues - such as tensions between commerce and creativity, the conditions and experiences of workers, alienation, autonomy, self-realisation, emotional and affective labour, self-exploitation, and how possible it might be to produce good work - Creative Labour makes a major contribution to our understanding of the media, of work, and of social and cultural change. In addition, the book undertakes an extensive exploration of the creative industries, spanning numerous sectors including television, music and journalism.

This book provides a comprehensive and accessible account of life in the creative industries in the 21st century. It is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including business and management studies, sociology of work, sociology of culture, and media and communications."

For over a decade, William Lehr, Lorenzo Pupillo, and their colleagues in academia, industry, and policy have been on the electronic frontier, exploring the implications of the technologies that are revolutionizing communication and culture. In 2002, Cyber Policy and Economics in an Internet Age featured essays that focused on such emerging economic and policy-related issues of universal access, appropriate content, spectrum allocation, taxation, consumer protection, and regulation, with respect to the Internet. In this fully revised and updated edition, entitled Internet Policy and Economics: Challenges and Perspectives, the editors and contributors tackle the most current topics and issues, as the Internet continues to permeate all facets of society. New chapters cover dynamics in the developing world, the implications of e-commerce for fiscal policy, and the impact of peer-to-peer networks on music and the arts, as well as debates over intellectual property rights, privacy issues, and cybercrime. Applying insights from economics, political science, law, business, and communications, the book will serve as essential resource for researchers and students, policymakers and regulators, and industry analysts and practitioners.