This anthology brings together voices from industry and academia in a call for elevating the status, identity, value, and influence of technical communicators. Editors Barbara Mirel and Rachel Spilka assert that technical communicators must depart from their traditional roles, moving instead in a more influential and expansive direction. To help readers explore the possibilities, contributions from innovative thinkers and leaders in technical communication propose ways to redefine the field's identity and purposes and to expand the parameters of its work. The chapters included here all point toward new directions for greater growth and influence of the field. Contributors depart from traditional ideas and solutions and discuss new and in some cases radical points, provoking further thought and discussion. Its exploration of fresh territory uncovers new research topics and directions, and provides an examination of both internal, industry-academia relationships and external relationships between technical communicators and other professionals. In its entirety, this collection represents an inclusive vision for the future, targeting such wide-ranging issues as creating effective professional organizations, disseminating research to diverse audiences, transitioning to more influential job roles, exerting leadership in usability, and creating hybrid identities and collaborative programs between industry and academic to support them. The diverse voices from industry and academia will inspire readers to think differently about the discipline's identity and direction, and to build on the ideas they find herein to effect change within their own spheres. As required reading for academics and professionals in technical communication, this collection is a critical step in reshaping and reinvigorating the technical communication field to ensure its survival and growth in the 21st century.

Check out the author's video to find out more about the book: https://vimeo.com/124247409 This book provides a comprehensive critique of the current Creative City paradigm, with a capital 'C', and argues for a creative city with a small 'c' via a theoretical exploration of urban subversion. The book argues that the Creative City (with a capital 'C') is a systemic requirement of neoliberal capitalist urban development and part of the wider policy framework of 'creativity' that includes the creative industries and the creative class, and also has inequalities and injustices in-built. The book argues that the Creative City does stimulate creativity, but through a reaction to it, not as part of it. Creative City policies speak of having mechanisms to stimulate individual, collective or civic creativity, yet through a theoretical exploration of urban subversion, the book argues that to be 'truly' creative is to be radically different from those creative practices that the Creative City caters for. Moreover, the book analyses the role that urban subversion and subcultures have in the contemporary city in challenging the dominant political economic hegemony of urban creativity. Creative activities of people from cities all over the world are discussed and critically analysed to highlight how urban creativity has become co-opted for political and economic goals, but through a radical reconceptualisation of what creativity is that includes urban subversion, we can begin to realise a creative city (with a small 'c').

Focuses primarily on studies of cultural production, cultural power, knowledge systems, and human experiences within the media technologies and practices that image, imagine, and construct urban environments and vice versa. Approach to the study of media in urban environments draw directly from humanities disciplines such as film and media studies, cultural studies, history, literature, and area studies. Synthesizes and expands many of the arguments, themes, and conclusions presented in previous works.

Social media's connectivity is often thought to be a manifestation of human nature buried until now, revealed only through the diverse technologies of the participatory internet. Rather than embrace this view, Inhuman Networks: Social Media and the Archaeology of Connection argues that the human nature revealed by social media imagines network technology and data as models for behavior online. Covering a wide range of historical and interdisciplinary subjects, Grant Bollmer examines the emergence of "the network" as a model for relation in the 1700s and 1800s and follows it through marginal, often forgotten articulations of technology, biology, economics, and the social. From this history, Bollmer examines contemporary controversies surrounding social media, extending out to the influence of network models on issues of critical theory, politics, popular science, and neoliberalism. By moving through the past and present of network media, Inhuman Networks demonstrates how contemporary network culture unintentionally repeats debates over the limits of Western modernity to provide an idealized future where "the human" is interchangeable with abstract, flowing data connected through well-managed, distributed networks.

This cutting-edge reference represents a new phase in the talkRA project-an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. From blog to podcasts and now a book, the project offers a platform for a select group of RA experts to share ideas and best practices in revenue assurance, revenue management, business intelligence, and fraud prevention in telecommunications and other industries. Drawing on the expertise and insights of some of the leading minds in RA, Revenue Assurance: Expert Opinions for Communications Providers supplies high-powered ideas and techniques for the effective management, planning, strategy formulation, and measurement of RA performance. Presented as a series of articles on current and emerging topics of interest, it provides extensive and multi-faceted guidance to help readers move up the scale from basic checks to optimizing performance. Covers the fundamentals of revenue assurance Explains the relationship between revenue assurance and fraud management and how revenue assurance sits within the wider context of enterprise risk management and the control environment Provokes readers to think of creative ways to adapt RA to the needs of their business, whether they are initiating the RA process or seeking to take an established RA function to the next level Shows how to measure the financial benefits delivered by the RA team and how to appraise the RA maturity of the whole business Illustrates how to perform root cause analysis through Q&A discussion of how top experts deal with a variety of leakages Identifies trends in how RA techniques are changing, and links these to developments in tools and technology Entertains through sympathetic and sometimes irreverently humorous observations about the working life of an RA practitioner The book provides an analysis of the drivers for RA products and services, enabling RA suppliers and consultants to compare their competitive offerings with what customers really want and need. Complete with real-world tips and case examples, it supplies the well-rounded understanding that will enable you to best fit the needs of your business and best support its objectives. This book will give you the confidence to determine the most effective and efficient methods to achieve and maintain healthy revenue streams in the ever-changing landscape of electronic communications. Praise for: ... draws upon the actual experience of a number of RA professionals-those who have actually lived through the journey, learned from setbacks, and adapted their approaches to determine best practices in the field. -Julian Hebden, Director of Enterprise Information Management, Telstra

This book examines the reasons behind the declining fortunes of public access channels. Public access, which provided perhaps the boldest experiment in popular media democracy, is in steep decline. While some have argued it is technologically outmoded, Caterino argues that the real reason lies with the rise of a neo-liberal media regime. This regime creates a climate in which we can understand these changes. This book considers the role of neo-liberalism in transforming notions of public obligations and regulation of media that have impacted non-profit media, specifically public access. Neo-liberalism has tried to eliminate public forums and public discourse and weakens institutions of civil society. Though social media is often championed as an arena of communicative freedom, Caterino argues that neo-liberalism has created a colonized social media environment that severely limits popular democracy.

Vital and colorful, witty and entertaining, full of the youth and vigor and optimism of the frontier, the weekly issues of St. Paul's "Minnesota Pioneer" from the spring of 1849 to the summer of 1852 reflect the robust personality of James M. Goodhue (1810-1852) and through him the world of the American frontier.
Like most nineteenth-century newspapermen, Goodhue was part of an outspoken political and business community, and he cared little about hiding his opinions. He was the booster, praising his beloved Minnesota in extravagant metaphor; the politician, scourging his enemies with fury; the reformer, storming against evils of the day; the moralist, lecturing his readers on their ethics and manners; the city and state planner, offering practical ideas for the improvement of his city and territory; the prophet, envisioning the Minnesota of the next century; and the reporter, recording the life of the new territory. Goodhue's "piquant" personality was suited to the stormy early days of Minnesota.
Woven throughout his life story are entertaining selections from Goodhue's writings in the "Pioneer," the progenitor of the" St. Paul Pioneer Press." Twenty drawings by druggist Robert O. Sweeny, who sketched Minnesota scenes in pen and ink on the backs of prescription blanks, show the Minnesota that Goodhue knew and helped shape in its first years.""

Screenwriting: Creative Labor and Professional Practice analyzes the histories, practices, identities and subjects which form and shape the daily working lives of screenwriters. Author Bridget Conor considers the ways in which contemporary screenwriters navigate and make sense of the labor markets in which they are immersed. Chapters explore areas including: Screenwriting histories and myths of the profession Screenwriting as creative labor Screenwriters' working lives Screenwriting work and the how-to genre Screenwriting work and inequalities Drawing on historical and critical perspectives of mainstream screenwriting in the USA and UK, as well as valuable interviews with working screenwriters, this book presents a highly original and multi-faceted study of screenwriting as creative labor and professional practice. The Open Access version of this book, available at www.taylorandfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.https://www.taylorfrancis.com/books/9780203080771

This book aims to provide a comprehensive account of the history and development of the regulation, law and policy of the European Community relating to the media and audiovisual fields. It describes the various support measures developed for the media industries in order to provide a complete picture and a context for the regulatory actions outlined.

With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.

Erfolgreiche Offentlichkeitsarbeit basiert auf der sorgfaltigen Planung und Ausfuhrung von praxiserprobten Massnahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen fur die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgefuhrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten fur die Kommunikation eingesetzt werden. Mit 15 einfachen, schnell nachvollziehbaren Schritt-fur-Schritt Anleitungen fur Einsteiger sowie Checklisten und Musteraufgaben fur die tagliche PR-Arbeit."

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas
This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.
Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling:
- prospecting
- qualifying
- needs analysis
- presentations
- answering objections
- closing
- relationship management

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.
Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.
Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Written by an expert with over 20 years of consulting experience
Comprehensive treatment ofthe sales process
Equally useful to students and professionals

Mukiwa opens with Peter Godwin, six years old, describing the murder of his neighbor by African guerillas in 1964, pre-war Rhodesia. Godwin's parents are liberal whites, his mother a government-employed doctor, his father an engineer. Through his innocent, young eyes, the story of the beginning of the end of white rule in Africa unfolds. The memoir follows Godwin's personal journey from the eve of war in Rhodesia to his experience fighting in the civil war that he detests to his adventures as a journalist in the new state of Zimbabwe, covering the bloody return to black rule. With each transition Godwin's voice develops, from that of a boy to a young man to an adult returning to his homeland. This poignant compelling memoir describes the savage struggle between blacks and whites as the British Colonial period comes to an end, set against the vividly painted background of the mysterious world of southern Africa.

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Eigentlich sollte dies ja -nur- ein Buch uber die psychologischen Hintergrunde der Online- Kommunikation und uber deren praktische Anwendung im Berufsalltag werden. Die Pha- mene, die sich im Internet zeigen, sind aber oft Ausdruck tiefer gehender gesellschaftlicher Prozesse. Gerade die psychologischen Fragestellungen haben meinen Blick darum immer wieder auch auf grossere Zusammenhange gelenkt und mir bewusst gemacht, dass wir im kompetenten Umgang mit diesem Medium erst ganz am Anfang stehen. Ich empfinde es als Privileg, in dieser Zeit zu leben, die in Bezug auf die Internetnutzung oft immer noch P- niercharakter hat. Meinen Leserinnen und Lesern wunsche ich, dass sie hoffentlich viel praktischen Nutzen fur den Kommunikationsalltag aus meinem Buch ziehen konnen, und dass meine Ausfuhr- gen dazu dienen, Online-Kommunikationsprozesse verstandlich zu machen und die neuen Medien gezielt und effizient einzusetzen. Daneben hoffe ich aber auch, dass etwas von meiner Faszination fur das Internet in diesem Buch sichtbar wird und ich vielleicht die eine oder den anderen damit anzustecken vermag. Nicht mit Begeisterung auf eine unkritische und vor- haltlose Art aber indem vielleicht sichtbar wird, welche Tragweite und Veranderungskraft die Online-Welt fur unsere gesellschaftliche und wirtschaftliche Realitat hat, und wie lohne- wert und wichtig es ist, sich aktiv mit diesen tief greifenden medialen und gesellschaftlichen Veranderungsprozessen auseinanderzusetzen und sie mitzugestalten. Wenn mir dies gelingt, freue ich mich und naturlich besonders, wenn ich sogar das eine oder andere Feedback dazu erhalte."

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice(1)s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.

The Routledge Companion to Media and Human Rights offers a comprehensive and contemporary survey of the key themes, approaches and debates in the field of media and human rights. The Companion is the first collection to bring together two distinct ways of thinking about human rights and media, including scholarship that examines media as a human right alongside that which looks at media coverage of human rights issues. This international collection of 49 newly written pieces thus provides a unique overview of current research in the field, while also providing historical context to help students and scholars appreciate how such developments depart from past practices. The volume examines the universal principals of freedom of expression, legal instruments, the right to know, media as a human right, and the role of media organisations and journalistic work. It is organised thematically in five parts: Communication, Expression and Human Rights Media Performance and Human Rights: Political Processes Media Performance and Human Rights: News and Journalism Digital Activism, Witnessing and Human Rights Media Representation of Human Rights: Cultural, Social and Political. Individual essays cover an array of topics, including mass-surveillance, LGBT advocacy, press law, freedom of information and children's rights in the digital age. With contributions from both leading scholars and emerging scholars, the Companion offers an interdisciplinary and multidisciplinary approach to media and human rights allowing for international comparisons and varying perspectives. The Routledge Companion to Media and Human Rights provides a comprehensive introduction to the current field useful for both students and researchers, and defines the agenda for future research.

Bringing together the experience of academics and practitioners, this book discusses creative economies in Africa, focusing on changing dynamics related to working, co-working and clustering. The contributors in this volume examine how strategies and opportunities such as co-working spaces, clustering and hubs facilitate the emergence of creative industries in a range of African countries including Kenya, Uganda, South Sudan, Nigeria, Tanzania and South Africa. They also consider the importance of creative intermediaries in providing opportunities and platforms for the development of creative economies in Africa. The chapters present a range of case studies and practices that engage with how creative and cultural producers embrace some of the limits and challenges of their local context to creatively deliver opportunities for economic as well as social and cultural development in their cities and regions. This book will be of interest to students, scholars and professionals researching the creative economies in Africa across the humanities and social sciences. All the royalties from the publication of this book will be donated to the not-for-profit organisation The Craft and Design Institute (CDI) (https://www.thecdi.org.za/) in South Africa, supporting capacity building for young creative practitioners from disadvantaged backgrounds.

Short, unattractive, hobbling about Stalin's Moscow on a wooden leg, Walter Duranty was an unlikely candidate for the world's most famous foreign correspondent. Yet for almost twenty years his articles filled the front page of The New York Times with gripping coverage of the aftermath of the Russian Revolution. A witty, engaging, impish character with a flamboyant life-style, he was a Pulitzer Prize winner, the individual most credited with helping to win the U.S. recognition for the Soviet regime, and the reporter who had predicted the success of the Bolshevik state when all others claimed it was doomed. But, as S.J. Taylor reveals in this provocative biography, Walter Duranty played a key role in perpetrating some of the greatest lies history has ever known. Stalin's Apologist deftly unfolds the story of this accomplished but sordid and tragic life. Drawing on sources ranging from newspapers to private letters and journals to interviews with such figures as William Shirer and W. Averell Harriman, Taylor's vivid narrative unveils a figure driven by ambition, whose early success reporting on Bolshevik Russia-he was foremost in predicting Stalin's rise to power-established his international reputation, fed his overconfident contempt for his colleagues, and indeed led him to identify with the Soviet dictator. Thus during the great Ukrainian famine of the early 1930s, which Stalin engineered to crush millions of peasants who resisted his policies, Duranty dismissed other correspondents' reports of mass starvation and, though secretly aware of the full scale of the horror, effectively reinforced the official cover-up of one of history's greatest man-made disasters. Later, he took the rigged show trials of Stalin's Great Purges at face value, blithely accepting the guilt of the victims. He believed himself the leading expert on the Soviet Union, and his faith in his own insight drew him into a downward spiral of distortions and untruths, typified by his memorable excuse for Stalin's crimes, "You can't make an omelet without breaking eggs." Taylor brilliantly captures the full range of Duranty's astonishing life, from his participation in the Satanic orgies of Aleister ("the Beast") Crowley, to his dramatic front-line reporting during World War I, to his epic womanizing and heavy drug and alcohol abuse. It is the bitter, ironic story of a man who had the rare opportunity to bring to light the suffering of the millions of Stalin's victims, but remained a prisoner of vanity, self-indulgence, and success.

This book evaluates the status quo of integrity management within sports that involve horses worldwide. Sports governing bodies and international sports federations are very powerful organisations within their sphere and the governance of these sports has created a hegemony which does not necessarily serve the interests of those engaged in sport, rather those who 'rule' sport. This book investigates the question of whether cheating is discouraged and fair play rewarded, both to an adequate degree.

From ISIS propaganda videos to popular regime-backed TV series and digital activism, the Syrian conflict has been dramatically affected by the production of media, at the same time generating in its turn an impressive visual culture. Yet what are the aesthetic, political and material implications of the collusion between the production of this sheer amount of visual media being continuously shared and re-manipulated on the Internet, and the performance of the conflict on the ground? This ethnography uses the Syrian case to reflect more broadly on how the networked age reshapes contemporary warfare and impacts on the enactment of violence through images and on images. In stark contrast to the techno-utopias celebrating digital democracy and participatory cultures, Donatella Della Ratta's analysis exposes the dark side of online practices, where visual regimes of representation and media production dramatically intertwine with modes of destruction and the performance of violence. Exploring the most socially-mediated conflict of contemporary times, the book offers a fascinating insight into the transformation of warfare and life in the age of the internet.

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

The cocreator of the Washington Post's "Made by History" blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump. America's long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey-opinionated, brash, and unapologetically conservative-pioneered a pathbreaking infotainment program that captured the hearts of an audience no media executive knew existed. Limbaugh's listeners yearned for a champion to punch back against those maligning their values. Within a decade, this format would grow from fifty-nine stations to over one thousand, keeping millions of Americans company as they commuted, worked, and shouted back at their radios. The concept pioneered by Limbaugh was quickly copied by cable news and digital media. Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades. By 2016, a political force no one intended to create had completely transformed American politics.