The past decade has witnessed a surge of pricing innovations in the U.S. telecommunications industry. This book systematically reviews recent innovations in the economic theory of pricing and extends results to the conditions which characterise telecommunications markets. The implementation of normative pricing theory is examined in selected US telephone tariffs, providing a rich and diverse data base and laboratory for examining the practical consequences of pricing innovations. The authors develop and illuminate the relationships between the normative economic theory of pricing - with its objectives of social welfare, economic efficiency, and fairness - and telecommunications pricing as it is practised by business and regulators. The general theoretical pricing principles and lessons of US pricing experience discussed are directly applicable to telecommunications services in other countries, and to numerous other industries including electricity, gas, rail and air transport, and postal services, as well as economists studying the economic theory of pricing.

Creation Techniques for Software Development and Deployment, Agent-Based Management, Virtual Home Environment, Integrated and Scalable Solutions for Telecommunications Management. This shows that the issues related to communications management, architectures, and service creation are still of great interest, while the virtual home environment is emerging as a new key topic in IS&N. In summary, this book reflects the state of the art in research on IS&N topics, with the focus mentioned above, not only from European Union co-funded projects (mainly in the ACTS programme), but also from research organisations around the globe. February 2000 Jaime Delgado George D. Stamoulis Alvin Mullery Didoe Prevedourou Keith Start Previous IS&N Conferences and Proceedings The first IS&N conference was organised in 1992 in Paris, France. Since then, the IS&N conferences have been held almost every year, with proceedings published as part of the Lecture Notes in Computer Science (LNCS) series of Springer-Verlag. These are as follows. "Towards a Pan-European Telecommunication Service Infrastructure - IS&N'94", Hans-Jiirgen Kugler, Al Mullery, Norbert Niebert (Eds.), Aachen, Germany, September 1994, LNCS 851, ISBN 3-540-58420-X. "Bringing Telecommunication Services to the People - IS&N'95", Anne Clarke, Mario Campolargo, Nikos Karatzas (Eds.), Heraklion, Greece, October 1995, LNCS 998, ISBN 3-540-60479-0. "Intelligence in Services and Networks: Technology for Cooperative Competition - IS&N'97\ Al Mullery, Michel Besson, Mario Campolargo, Roberta Gobbi, Rick Reed (Eds.), Cernobbio, Italy, May 1997, LNCS 1238, ISBN 3-540-63135-6.

Dieses Produkt konnte Ihnen auch gefallen. Die Mechanismen, die hinter diesen bekannten Empfehlungen liegen, werden immer treffsicherer und sind ein guter Hinweis darauf, wohin sich Dienstleistung und Handel in den nachsten Jahren bewegen: Dank Big-Data-Auswertungen werden Kundenprofile so exakt wie nie zuvor.

Kunden im Digitalzeitalter sind fortwahrend am Vergleichen und Recherchieren, erhalten Kaufempfehlungen auf verschiedenen Plattformen, nutzen Preisvergleiche und Testtabellen und halten sich nicht zuletzt an die Empfehlungen von Freunden. Dank Mobile sind all diese zusatzlichen Kanale immer und uberall nutzbar.

Die neue Erfolgsstrategie lautet deshalb Context Business: Der Kunde muss zu 360 Grad im Kontext seiner Entscheidungen erfasst werden: Wo befindet er sich? Was sind seine Vorlieben und Vorerfahrungen? Wem vertraut er? Dank neuer Software-Losungen werden Produkte und Dienstleistungen immer kontextualisiert sein und sich optimal in das Leben jedes Nutzers fugen.

Das Marktforschungsunternehmen IDC ermittelte: Europaweit werden Unternehmen bis 2018 dank Big Data einen Umsatz von 70 Milliarden Dollar erzielen. Fur die Zukunft gilt: Ohne Context kein Commerce."

Digital entertainment, from video games to simulation rides, is now a central feature of popular culture. Computer-based or digital technologies are supplanting the traditional production methods of television, film and video, provoking intense speculation about their impact on the character of art. Examining the digital imaging techniques across a wide range of media, including film, music video, computer games, theme parks and simulation rides, Visual Digital Culture explores the relationship between evolving digital technologies and existing media and considers the effect of these new image forms on the experience of visual culture.
Andrew Darley first traces the development of digital computing from the 1960s and its use in the production of visual digital entertainment. Through case studies of films such as Toy Story, key pop videos such as Michael Jackson's Black or White, and computer games like Quake and Blade Runner, Andrew Darley asks whether digital visual forms mark a break with traditional emphases on story, representation, meaning and reading towards a focus on style, image performance and sensation. He questions the implications of digital culture for theories of spectatorship, suggesting that these new visual forms create new forms of spectatorship within mass culture.

This book introduces students and general readers to the functions of international communications as well as their cultural contexts, and offers strategies for evaluating the media messages we receive through television, print media, radio, the internet, and advertising.

AT&T's divestiture was the largest corporate reorganization in history and has had international repercussions. It was a major development in American economic policy, and a prominent part of the deregulation movement of the late 1970s. This study reveals the internal decision-making process at AT&T and explains how private and public interests combined to shape corporate and public policy in late 20th-century America. Temin weaves the strands of politics, economics, business, and law into an accessible narrative history that will be of interest to the general reader who wants to know about government business interaction and how it affects American citizens. Temin portrays divestiture as a great experiment in public policy, competition, openness, and international policy. He concludes that the experiment has been a mix of deliberate design and uncontrollable forces whose outcome was not foreseen.

Ethics and Media Culture straddles the practical and ethical issues of contention encountered by journalists. The book's various contributors cover a diversity of issues and viewpoints, attempting to broaden out the debates particularly in relation to Journalism Studies, Cultural Studies, Sociology of Culture and Communications, Philosophy and History.
The debate concerning media ethics has intensified in recent years, fuelled mainly by the standards of journalist and media practices. The role of practitioners has taken centre-stage as concerns over what constitutes ethical, and therefore socially acceptable practice and behaviour, by the public, practitioners and intellectuals alike. The discursive relationship between the production and consumption of information is central to the debate regarding moral conduct, particularly in light of the commercialisation of the media. Considering that media institutions operate in a climate of intense competition, the value of information and its corresponding quality have begun to be critically assessed in terms of ethical understanding.
A degree of open-endedness is maintained in discussions throughout this book, which is intended to engage the reader with the issues raised and determine their own conclusions.
In-depth coverage of media ethics
Open-ended discussions invite readers to draw their own conclusions
Contributors offer varied approaches to the subjects addressed

Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television's development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population's increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.

At a time of growing interest in economic aspects of media, this edited volume presents a comprehensive and timely set of perspectives on key sectors of media and media infrastructures and related economic questions. Impressive in both scope and depth, this well-informed book guides readers through a compelling set of concepts and issues relevant to an increasingly internationalised contemporary media environment.' - Gillian Doyle, University of Glasgow, UK'This volume offers a comprehensive overview of modern approaches to media economics at a time of remarkable transition to new technologies and new business models.' - Bruce Owen, Stanford University, US Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances in recent years and has contributed greatly to an increasingly sophisticated understanding of how media are shaped by economic forces, including those unleashed by new technologies. This Handbook examines the variety of contexts and infrastructures in which content is produced and distributed and how these influence the types of media products and services available, their pricing, their consumption and the public policies related to them. The original contributions provide a state-of-the-art guide to the most recent thinking and research findings on the broad range of media-related topics addressed by economics research. Written by leading scholars, this book should be informative and of practical value for advanced students, policy makers, industry professionals, economists, media economists, and other academics. Contributors: N. Adilov, P.J. Alexander, P. Barwise, B.J. Bates, T. Bjoerkroth, E. Castronova, B. Cunningham, A. Dukes, J.J. Gabszewicz, N. Geidner, L. George, M. Groenlund, S.W. Ji, C. Karlsson, H.J. Kind, I. Knowles, S.Y.Lee, J.D. Levy, A. Manduchi, J. Moen, R.G. Picard, J. Resende, T. Ross, P. Rouchy, N. Sonnac, R. Towse, D. Waterman, S. Wildman, Y.-X. Zhu

The collection is framed by two substantial new chapters: an introduction outlining Turner's current account of the transitions in media and media studies and a concluding essay discussing the shape of a critical agenda for the media and cultural studies of the future. The essays collected here chart Turner's ongoing concern with the changing relation between the media and the democratic state. Together, essays both reflect and comment upon the process of change within media studies as well as within the industries themselves.

Nick Couldry is one of the world's leading analysts of media power and voice, and has been publishing widely for 25 years. This volume, published 20 years after The Place of Media Power, brings together a rich collection of essays from his earliest to his latest writings, some of them hard to access, plus two previously unpublished chapters. The book's 15 chapters cover a variety of themes from voice to space, from Big Data to democracy, and from art to reality television. Taken together, they give a unique insight into the range of Couldry's interests and passions. Throughout, Couldry's commitment to connecting media research to wider debates in philosophy and social theory is clear. A substantial Afterword reflects on the common themes that run throughout his work and this volume, and the particular challenges of grasping media's contribution to social order in an age of datafication. A preface by leading US media scholar Jonathan Gray sets these essays in context. The result is an exciting and clearly-written text that will interest students and researchers of media, culture and social theory across the world.

Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from customers' involvement in their operations. Co-creation also becomes more prevalent as customers begin to expect it from firms - seeking to influence their favourite services or products, and to have them better tailored to their needs. Nevertheless, empowering the customers and involving them in the internal affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many firms fail. Therefore, to navigate those straits, and to reap the benefits of co-creation, requires knowledge and more complete understanding of socio-cultural forces underpinning it. By studying a wide array of videogames firms in the USA and Europe, this book provides a unique insight into co-creation. It builds on the existing theories to provide unified framework for understanding co-creation in creative industries and other sectors. It combines insights from the dynamics of customer communities, with firm's perspective on innovation management and organizational transformation. The book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.

The collection is framed by two substantial new chapters: an introduction outlining Turner's current account of the transitions in media and media studies and a concluding essay discussing the shape of a critical agenda for the media and cultural studies of the future. The essays collected here chart Turner's ongoing concern with the changing relation between the media and the democratic state. Together, essays both reflect and comment upon the process of change within media studies as well as within the industries themselves.

From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.

If the unexamined life is not worth living, surely the unexamined media is not worth heeding. Sentinel Under Siege traces the evolution of the media in the United States and its capacity to examine and regulate itself, from its earliest colonial roots to the modern explosion of digital technology.Once the Bill of Rights was enacted in 1791, the press became the first and only enterprise explicitly protected by the United States Constitution. This book is concerned with the legal content given to freedom of the press by the Supreme Court, and the fitful attempts of media criticism?both intramural and external?to build a greater sense of responsibility among the practitioners.Stanley Flink, former correspondent of Life Magazine and writer/producer at NBC and CBS, is concerned less with the people's right to know than with the people's need to know. Only a competent, responsible press?whatever its means of distribution?can perform the role of watchdog over official abuse of power, business corruption, and political distortions. But the acquisition of so many newspapers, magazines, and broadcasting facilities by corporate conglomerates threatens a new kind of prior restraint on an independent press?the conflicts of interest; the power of advertising; the unspoken self-censorship of reporters and editors, print or electronic, based on the perceived predilections of their employers; and the financial interests of related companies.Flink believes that responsible journalism can also be economically viable in the twenty-first century because the mass communication of reliable news reporting and media accountability will be vital to the democratic process. Unless the news media persistently seeks the high moral ground of public service, the first casualty will be an informed electorate. The second may well be constitutional protection.

A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.

The telecommunications scene is changing rapidly as the global information society comes closer. Modern broadband networks make it feasible to interconnect distributed systems on a worldwide basis. But to realize a global information infrastructure that uses the capabilites of broadband interconnection to the full, cooperative telecommunications service management needs particular attention.
This monograph is the final report of the European RACE II Research Project PREPARE, devoted to designing and implementing prototype telecommunications management systems over real testbeds. The excellent results presented are a major contribution to advancing the state of the art in the field and have been widely acknowledged by standards bodies, manufacturers, operators, service providers, and academics.

11 Was macht fur Pottker den Beruf Journalismus aus? Konstitutiv ist zunachst einmal, im Sinne der Berufsdefinition Max Webers, eine typische Spezifizierung, Spezialisierung und Kombination von Leistungen einer Person [ ], welche fur sie die Grundlage einer kontinuierlichen Versorgungs- und Erwerbschance ist (Weber 1972: 80). Mit anderen Worten: Journalisten sollen fur ihre spezielle Tatigkeit und die dafur erworbenen Kom- tenzen ein regelmassiges und zum Leben ausreichendes Einkommen erwarten (konnen). Daruber hinaus ist der Journalistenberuf mit einer ihm eigenen Aufgabe bewusst verm- det Pottker den systemtheoretisch konnotierten Funktionsbegriff verbunden: dem Herst- len von Offentlichkeit (vgl. u. a. Pottker 1999). Als Kernelement des journalistischen - rufsethos lasst sich damit ein Drang zum An-den-Tag-bringen beschreiben, der bereits in der Berufsbezeichnung Journalist erkennbar wird, in der das franzosische Nomen le jour (der Tag) enthalten ist: Journalisten bringen an den Tag, was nicht verschwiegen werden darf, damit ihre Rezipienten sich in der Gesellschaft, in der sie leben, zurechtfinden konnen. Aus der Offentlichkeitsaufgabe ergibt sich eine journalistische Grundpflicht zum P- lizieren, von der im Prinzip kein Gegenstand und kein Thema ausgenommen ist (ebd.: 221). Pottker vergleicht diese Grundnorm oft anschaulich mit ahnlichen bei Arzten, die menschliches Leben erhalten, oder Rechtsanwalten, die fur ihre Mandanten das rechtlich Mogliche herausholen sollen. Sollte es Grunde geben, die gegen eine Befolgung dieser Gebote sprechen, so mussen diese besonders stark ausgepragt sein. Nach dieser Argumen- tion ist das Nicht-Veroffentlichen von bestimmten Themen ein schwerer wiegender Verstoss gegen die journalistische Professionalitat als eine Verfalschung publizierter Informationen."

Charting production, distribution, censorship, and reception, this book examines Y Tu Mama Tambien in its presentation as a journey of self-discoveries. Three young adults enjoy a road trip together in search of a legendary beach. Behind their stories are mythologies of youth, a network of ideas in the film that reflects life outside the theaters. The deceptively complex film leaves the characters and its viewers with, instead of oversimplified and hollow answers, provocative questions and existential concerns. Made independently in Mexico, the film crosses over transnational issues, global markets, and mainstream and alternative aesthetics. It transforms road movie and youth film genres and shows a 'musical, magical' Mexico to the world. This book synthesizes several approaches in order to extensively examine Y Tu Mama Tambien. Covering the film's production history, its distribution and censorship, and larger industrial, political, and cultural contexts, this book analyzes the too-often overlooked aspects of youthful sexuality alongside figurations of maturity, rites of passage, and covenants-made, broken, and remade-that not only inform representations of identity but also complicate the processes of identity formation themselves.

Models of Journalism investigates the most fundamental questions of how journalists can best serve the public and what factors enable or obstruct them in doing so. The book evaluates previous scholarly attempts at modeling the function and influencing factors of journalism, and proceeds to develop a range of important new models that take contemporary challenges faced by journalists and journalism into account. Among these new models is the "chronology-of-journalism", which introduces a new set of influencing factors that can affect journalists in the 21st century. These include internal factors - journalistic principles, precedents and practices - and external factors - journalistic production, publication and perception. Another new model, the "journalistic compass", delineates differences and similarities between some of the most important journalistic roles in the media landscape. For each new model, Peter Bro takes the actions and attitudes of individual journalists as its starting point. Models of Journalism combines practice and theory to outline and assess existing theoretical models alongside original ones. The book will be a useful tool for researchers, lecturers and practitioners who are engaged with the ever-evolving notions of what journalism is and who journalists are.

Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ \ \ \ \ Fig. 1. New perspective on information technology This development has already generated considerable market dynamics. Latest forecasts for the USA suggest that by 1996 at the latest the private household will present greater sales potential for home computers than business and public administration. VI Preface Up to now the use of infonnation technology in the private household has not been regarded as highly significant by either business or science, even though PCs have become widespread in the private sphere. In the ESPRIT framework there have been individual projects dealing with home networks, and in a number of Asian and European countries, as well as America, experiments with interactive television are taking place. Internet and commercial online services are experiencing rapid growth. This application area for infonnation technology in the private household, which is generating increasing business attention, must also be the subject of appropriate research activities.

The information market place is on the horizon. However, it is unlikely that the basic functions of commerce will change appreciably, even as the coming electronic revolution dramatically changes the forms of commerce. Thus, it is of fundamental importance to carefully consider existing commercial activities in designing and proposing new infrastructures for the future.
This volume presents, in eight chapters contributed by leading experts from industry, academia and government, an unique overview of current research issues and applications in the evolving area of electronic commerce; it is based on a workshop held at the National Institute of Standards and Technology in Gaithersburg, Maryland in December 1994.

Over the last few years, the O.J. Simpson case, then the Lewinsky-Clinton affair, and scores of minor scandals have dominated the US press, often taking precedence over important domestic and international issues. This tabloidization of the news media, both here and abroad, has proved that "the market" cannot insure media quality. In a democracy, for media to function well, they must be free of both political and economic muzzling. The only solution is to add self-regulation, or quality control, by professionals and public to the other two forces, the market and state regulation. In this controversial volume, Claude-Jean Bertrand sets out to define a set of accountability systems--democratic, efficient, and harmless--to insure true freedom and quality of media. This brief, highly literate volume focuses not on philosophical foundations of media ethics or case stories, but on what is now missing in the codes. Many books deal with media ethics but few deal with accountability. Media Ethics and Accountability Systems zeroes in on the many nongovernmental methods of enforcing "quality control," and on the difficulty of getting the media microcosm to accept such accountability. To remedy this lack, Bertrand proposes rethinking existing "media accountability systems," some 30 to 40 in number, and creation of new ones. He observes that existing systems are rooted in four basic approaches: training: the education of citizens in media use and the incorporation of ethics courses in journalistic education; evaluation: criticism (positive and negative) not only from politicians, consumerists, and intellectuals, but from media professionals themselves; monitoring: by independent, academic experts over extended periods of time into the long-term effects; and feedback: giving ear to the various segments of media users and their needs and tastes, rather than scrutinizing sales and ratings. Media Ethics will be of particular interest to academics in the fields of communication and journalism, as well as to the general reader with an interest in public issues and a civic concern for society.

Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway. This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.