This book aims to provide a comprehensive account of the history and development of the regulation, law and policy of the European Community relating to the media and audiovisual fields. It describes the various support measures developed for the media industries in order to provide a complete picture and a context for the regulatory actions outlined.

Erfolgreiche Offentlichkeitsarbeit basiert auf der sorgfaltigen Planung und Ausfuhrung von praxiserprobten Massnahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen fur die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgefuhrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten fur die Kommunikation eingesetzt werden. Mit 15 einfachen, schnell nachvollziehbaren Schritt-fur-Schritt Anleitungen fur Einsteiger sowie Checklisten und Musteraufgaben fur die tagliche PR-Arbeit."

With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.

Eigentlich sollte dies ja -nur- ein Buch uber die psychologischen Hintergrunde der Online- Kommunikation und uber deren praktische Anwendung im Berufsalltag werden. Die Pha- mene, die sich im Internet zeigen, sind aber oft Ausdruck tiefer gehender gesellschaftlicher Prozesse. Gerade die psychologischen Fragestellungen haben meinen Blick darum immer wieder auch auf grossere Zusammenhange gelenkt und mir bewusst gemacht, dass wir im kompetenten Umgang mit diesem Medium erst ganz am Anfang stehen. Ich empfinde es als Privileg, in dieser Zeit zu leben, die in Bezug auf die Internetnutzung oft immer noch P- niercharakter hat. Meinen Leserinnen und Lesern wunsche ich, dass sie hoffentlich viel praktischen Nutzen fur den Kommunikationsalltag aus meinem Buch ziehen konnen, und dass meine Ausfuhr- gen dazu dienen, Online-Kommunikationsprozesse verstandlich zu machen und die neuen Medien gezielt und effizient einzusetzen. Daneben hoffe ich aber auch, dass etwas von meiner Faszination fur das Internet in diesem Buch sichtbar wird und ich vielleicht die eine oder den anderen damit anzustecken vermag. Nicht mit Begeisterung auf eine unkritische und vor- haltlose Art aber indem vielleicht sichtbar wird, welche Tragweite und Veranderungskraft die Online-Welt fur unsere gesellschaftliche und wirtschaftliche Realitat hat, und wie lohne- wert und wichtig es ist, sich aktiv mit diesen tief greifenden medialen und gesellschaftlichen Veranderungsprozessen auseinanderzusetzen und sie mitzugestalten. Wenn mir dies gelingt, freue ich mich und naturlich besonders, wenn ich sogar das eine oder andere Feedback dazu erhalte."

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas
This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.
Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling:
- prospecting
- qualifying
- needs analysis
- presentations
- answering objections
- closing
- relationship management

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.
Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.
Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Written by an expert with over 20 years of consulting experience
Comprehensive treatment ofthe sales process
Equally useful to students and professionals

Mukiwa opens with Peter Godwin, six years old, describing the murder of his neighbor by African guerillas in 1964, pre-war Rhodesia. Godwin's parents are liberal whites, his mother a government-employed doctor, his father an engineer. Through his innocent, young eyes, the story of the beginning of the end of white rule in Africa unfolds. The memoir follows Godwin's personal journey from the eve of war in Rhodesia to his experience fighting in the civil war that he detests to his adventures as a journalist in the new state of Zimbabwe, covering the bloody return to black rule. With each transition Godwin's voice develops, from that of a boy to a young man to an adult returning to his homeland. This poignant compelling memoir describes the savage struggle between blacks and whites as the British Colonial period comes to an end, set against the vividly painted background of the mysterious world of southern Africa.

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice(1)s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.

The Routledge Companion to Media and Human Rights offers a comprehensive and contemporary survey of the key themes, approaches and debates in the field of media and human rights. The Companion is the first collection to bring together two distinct ways of thinking about human rights and media, including scholarship that examines media as a human right alongside that which looks at media coverage of human rights issues. This international collection of 49 newly written pieces thus provides a unique overview of current research in the field, while also providing historical context to help students and scholars appreciate how such developments depart from past practices. The volume examines the universal principals of freedom of expression, legal instruments, the right to know, media as a human right, and the role of media organisations and journalistic work. It is organised thematically in five parts: Communication, Expression and Human Rights Media Performance and Human Rights: Political Processes Media Performance and Human Rights: News and Journalism Digital Activism, Witnessing and Human Rights Media Representation of Human Rights: Cultural, Social and Political. Individual essays cover an array of topics, including mass-surveillance, LGBT advocacy, press law, freedom of information and children's rights in the digital age. With contributions from both leading scholars and emerging scholars, the Companion offers an interdisciplinary and multidisciplinary approach to media and human rights allowing for international comparisons and varying perspectives. The Routledge Companion to Media and Human Rights provides a comprehensive introduction to the current field useful for both students and researchers, and defines the agenda for future research.

Bringing together the experience of academics and practitioners, this book discusses creative economies in Africa, focusing on changing dynamics related to working, co-working and clustering. The contributors in this volume examine how strategies and opportunities such as co-working spaces, clustering and hubs facilitate the emergence of creative industries in a range of African countries including Kenya, Uganda, South Sudan, Nigeria, Tanzania and South Africa. They also consider the importance of creative intermediaries in providing opportunities and platforms for the development of creative economies in Africa. The chapters present a range of case studies and practices that engage with how creative and cultural producers embrace some of the limits and challenges of their local context to creatively deliver opportunities for economic as well as social and cultural development in their cities and regions. This book will be of interest to students, scholars and professionals researching the creative economies in Africa across the humanities and social sciences. All the royalties from the publication of this book will be donated to the not-for-profit organisation The Craft and Design Institute (CDI) (https://www.thecdi.org.za/) in South Africa, supporting capacity building for young creative practitioners from disadvantaged backgrounds.

Short, unattractive, hobbling about Stalin's Moscow on a wooden leg, Walter Duranty was an unlikely candidate for the world's most famous foreign correspondent. Yet for almost twenty years his articles filled the front page of The New York Times with gripping coverage of the aftermath of the Russian Revolution. A witty, engaging, impish character with a flamboyant life-style, he was a Pulitzer Prize winner, the individual most credited with helping to win the U.S. recognition for the Soviet regime, and the reporter who had predicted the success of the Bolshevik state when all others claimed it was doomed. But, as S.J. Taylor reveals in this provocative biography, Walter Duranty played a key role in perpetrating some of the greatest lies history has ever known. Stalin's Apologist deftly unfolds the story of this accomplished but sordid and tragic life. Drawing on sources ranging from newspapers to private letters and journals to interviews with such figures as William Shirer and W. Averell Harriman, Taylor's vivid narrative unveils a figure driven by ambition, whose early success reporting on Bolshevik Russia-he was foremost in predicting Stalin's rise to power-established his international reputation, fed his overconfident contempt for his colleagues, and indeed led him to identify with the Soviet dictator. Thus during the great Ukrainian famine of the early 1930s, which Stalin engineered to crush millions of peasants who resisted his policies, Duranty dismissed other correspondents' reports of mass starvation and, though secretly aware of the full scale of the horror, effectively reinforced the official cover-up of one of history's greatest man-made disasters. Later, he took the rigged show trials of Stalin's Great Purges at face value, blithely accepting the guilt of the victims. He believed himself the leading expert on the Soviet Union, and his faith in his own insight drew him into a downward spiral of distortions and untruths, typified by his memorable excuse for Stalin's crimes, "You can't make an omelet without breaking eggs." Taylor brilliantly captures the full range of Duranty's astonishing life, from his participation in the Satanic orgies of Aleister ("the Beast") Crowley, to his dramatic front-line reporting during World War I, to his epic womanizing and heavy drug and alcohol abuse. It is the bitter, ironic story of a man who had the rare opportunity to bring to light the suffering of the millions of Stalin's victims, but remained a prisoner of vanity, self-indulgence, and success.

This book evaluates the status quo of integrity management within sports that involve horses worldwide. Sports governing bodies and international sports federations are very powerful organisations within their sphere and the governance of these sports has created a hegemony which does not necessarily serve the interests of those engaged in sport, rather those who 'rule' sport. This book investigates the question of whether cheating is discouraged and fair play rewarded, both to an adequate degree.

From ISIS propaganda videos to popular regime-backed TV series and digital activism, the Syrian conflict has been dramatically affected by the production of media, at the same time generating in its turn an impressive visual culture. Yet what are the aesthetic, political and material implications of the collusion between the production of this sheer amount of visual media being continuously shared and re-manipulated on the Internet, and the performance of the conflict on the ground? This ethnography uses the Syrian case to reflect more broadly on how the networked age reshapes contemporary warfare and impacts on the enactment of violence through images and on images. In stark contrast to the techno-utopias celebrating digital democracy and participatory cultures, Donatella Della Ratta's analysis exposes the dark side of online practices, where visual regimes of representation and media production dramatically intertwine with modes of destruction and the performance of violence. Exploring the most socially-mediated conflict of contemporary times, the book offers a fascinating insight into the transformation of warfare and life in the age of the internet.

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

The cocreator of the Washington Post's "Made by History" blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump. America's long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey-opinionated, brash, and unapologetically conservative-pioneered a pathbreaking infotainment program that captured the hearts of an audience no media executive knew existed. Limbaugh's listeners yearned for a champion to punch back against those maligning their values. Within a decade, this format would grow from fifty-nine stations to over one thousand, keeping millions of Americans company as they commuted, worked, and shouted back at their radios. The concept pioneered by Limbaugh was quickly copied by cable news and digital media. Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades. By 2016, a political force no one intended to create had completely transformed American politics.

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

Creating a Freelance Career covers everything anyone needs to know about becoming a freelance writer, graphic designer, copy editor, artist, musician or any other creative occupation. It includes chapters on how to get started with your career and where to look for work, how to write pitch or query letters, how to work with contract employers, and how to build and sustain your business. Lingo necessary for successfully navigating the freelance world is defined throughout. Author Jill L. Ferguson, an experienced freelance professional and educator, guides you through finding success in the gig economy, discussing how to pursue freelancing with an entrepreneurial spirit. Creating a Freelance Career includes examples of what to do, and what not to do, when pursuing freelance projects, and includes perspectives from additional real-life professionals who have found success in their fields.

Can the Internet regulate itself? Faced with a range of 'harms' and conflicts associated with the new media a " from gambling to pornography a " many governments have resisted the temptation to regulate, opting instead to encourage media providers to develop codes of conduct and technical measures to regulate themselves.

Codifying Cyberspace looks at media self-regulation in practice, in a variety of countries. It also examines the problems of balancing private censorship against fundamental rights to freedom of expression and privacy for media users. This book is the first full-scale study of self-regulation and codes of conduct in these fast-moving new media sectors and is the result of a three-year Oxford University study funded by the European Commission.

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, "Podcast Academy: The Business Podcasting Book," based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.

Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, "The Business Podcasting Book" will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
*Covers the entire business side of podcasting: planning, monetizing,
marketing, measuring and much more
*Case studies from corporate podcast initiatives - what works and what to avoid
*Individual author and contributor tips from Podcast Academy's(TM) line up of experts

The untold story of Atari's Missile Command With the advent of the arcade, Atari Inc. and its iconic game, Missile Command, were at the forefront of the industry's explosion, helping usher in both the age of the video game and the gamer lifestyle. In 8-Bit Apocalypse, tech insider Alex Rubens delves into electronic history to tell of an era when arcade games were designed, written, and coded by individual designers. He interviews major figures including Atari founder Nolan Bushnell and Missile Command creator David Theurer, who suffered from frequent nightmares of nuclear holocaust as he worked on the game. The first in-depth, personal history of the era, 8-Bit Apocalypse combines Rubens's tech industry knowledge and experience as a gaming journalist to conjure the wild silicon frontier of the '80s.

Creative Industries is a daring collection of essays that charts the noisy revolution that is transforming the production, consumption, and understanding of culture in the all-wired era. It brings together seminal essays written across traditional and new media, industry sectors, and national contexts to demonstrate that content still drives a value-neutral, knowledge economy.* Chronicles the way mass culture is produced, packaged and circulated in a technology-enabled and globalized world* Draws together, in one accessible volume, seminal essays written across traditional and new media, industry sectors, and national contexts* Explores the subjects that have come to define the creative industries - including learning services, knowledge clusters, dot.coms, creative cities, networked incubators, the new media, and the shift from the "culture industries" to the "industries of culture"* Features 31 essays by leading international scholars - covering the creative industries of several fields, including book publishing, TV production, urban development, and games* Includes substantial editorial introductions by the editor, making this a useful, engaging, and thought-provoking collection of the very best scholarship on modern creative culture.

Digital media, including social media, has fundamentally changed how the human species communicates with, relates to, and influences one another. Adolescents use digital media extensively. Researchers, scholars, teachers, parents, and teens themselves have many questions about the effects of digital media on young people's psychological development. This handbook offers a comprehensive synthesis of scientific studies that explain what we know so far about digital media and its effects on youth mental health. With chapters from internationally renowned experts in the fields of psychology, psychiatry, media, and communications, the book offers a broad overview of the positive and negative implications of youths' engagement with digital media for brain development, relationships, identity exploration, daily behaviors, and psychological symptoms. Chapters include a discussion of the current state of knowledge, directions for future research, and practical suggestions for parents, educators, and teens themselves. This title is also available as Open Access on Cambridge Core.

Die Medienmarkte konvergieren. Digitalisierung und technische Innovationen fuhren zu wachsenden Verzahnungen und Kompatibilitaten der traditionellen Medien- und Kommunikationsplattformen. Musik-, Film- oder TV-Inhalte konnen uber Internet oder mobile Telekommunikation verbreitet werden und sind als digitale Datensatze schnell verfugbar. Triple Play" und Interaktionsangebote liefern Massen- und Individualkommunikation aus einer Hand.

Mit dem Zusammenwachsen der Markte gewinnt die Gesamtheit der medienrechtlichen Rahmenbedingungen fur die Branchenbeteiligten zunehmend an Bedeutung.

Das Buch vermittelt einen strukturierten Uberblick uber das Medienrecht, die Rechtsbeziehungen der Beteiligten und die Entwicklung der Markte. Neben den rechtsspezifischen Aspekten der Konvergenz werden u.a. Fragen der Vertragsgestaltung und der Abgrenzung von Lizenzrechten thematisiert."