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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

The New Investment Theory of Real Options and its Implication for Telecommunications Economics (Paperback, Softcover reprint of... The New Investment Theory of Real Options and its Implication for Telecommunications Economics (Paperback, Softcover reprint of the original 1st ed. 1999)
James J. Alleman, Eli M. Noam
R2,654 Discovery Miles 26 540 Ships in 18 - 22 working days

The issue of costing and pricing in the telecommunications industry has been hotly debated for the last twenty years and we are still wrestling over the cost of the local exchange for access by interexchange and competitive local exchange carriers, as well as for universal service funding. With the advent of competition, the historical costing schemes had to change. Federal regulators wanted to ensure that monopoly rates did not subsidize competitive offerings. As a result, various costing methodologies were devised to allocate costs among the dominant carriers' services. The issue of costs can be summarized as two-fold: the quantitative determination of the level of costs and the proper attribution of those costs. Both are fraught with questions. The amount of costs, for instance, can vary from book costs to marginal costs. The attribution of costs can vary from those that are directly attributable to those that are joint and common. Hence, the need for costing theories and models. The industry is constantly in search of theories and models that more accurately reflect the underlying costs of service.It is in this light that the papers have been compiled for The New Investment Theory of Real Options in Telecommunications. Real options theory attempts to consider management's flexibility in valuation analysis and corrects the deficiencies of the traditional discounted present-value and decision tree analyses. This book sets forth an introduction and overview of the subject, and then provides the reader with a primer on real options. The volume highlights the controversies that surround the application of real options in the telecommunications industry; however, the editors have effectively separated the issues of application from those of interpretation.

International Communication - Continuity and Change (Paperback, 3rd edition): Daya Kishan Thussu International Communication - Continuity and Change (Paperback, 3rd edition)
Daya Kishan Thussu
R826 Discovery Miles 8 260 Ships in 9 - 17 working days

The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

If...Then - Algorithmic Power and Politics (Hardcover): Taina Bucher If...Then - Algorithmic Power and Politics (Hardcover)
Taina Bucher
R2,693 Discovery Miles 26 930 Ships in 10 - 15 working days

We live in a world in which Google's search algorithms determine how we access information, Facebook's News Feed algorithms shape how we socialize, and Netflix collaborative filtering algorithms choose the media products we consume. As such, we live algorithmic lives. Life, however, is not blindly controlled or determined by algorithms. Nor are we simply victims of an ever-expanding artificial intelligence. Rather than looking at how technologies shape or are shaped by political institutions, this book is concerned with the ways in which informational infrastructure may be considered political in its capacity to shape social and cultural life. It looks specifically at the conditions of algorithmic life - how algorithms work, both materially and discursively, to create the conditions for sociality and connectivity. The book argues that the most important aspect of algorithms is not what they are in terms of their specific technical details but rather how they become part of social practices and how different people enlist them as powerful brokers of information, communication and society. If we truly want to engage with the promises of automation and predictive analytics entailed by the promises of "big data", we also need to understand the contours of algorithmic life that condition such practices. Setting out to explore both the specific uses of algorithms and the cultural forms they generate, this book offers a novel understanding of the power and politics of algorithmic life as grounded in case studies that explore the material-discursive dimensions of software.

The State of Secrecy - Spies and the Media in Britain (Paperback): Richard Norton-Taylor The State of Secrecy - Spies and the Media in Britain (Paperback)
Richard Norton-Taylor
R476 Discovery Miles 4 760 Ships in 9 - 17 working days

Described by a former senior Intelligence official as a ‘long-term thorn in the side of the intelligence establishment’, Richard Norton-Taylor reveals the secrets of his forty-year career as a journalist covering the world of spies and their masters in Whitehall. Early in his career, Norton-Taylor successfully campaigned against official secrecy, gaining a reputation inside the Whitehall establishment and the outside world alike for his relentless determination to expose wrongdoing and incompetence. His special targets have always been the security and intelligence agencies and the Ministry of Defence, institutions that often hide behind the cloak of national security to protect themselves from embarrassment and accountability. Encouraged by his trusted contacts in intelligence agencies and Whitehall departments, Norton-Taylor was among the first of the few journalists to consistently attack the planned invasion of Iraq in 2003, and subsequently covered the devastating evidence of every witness in the Chilcot inquiry in the Guardian . With unique access to a wide array of defence sources, The State of Secrecy offers a provocative and rare insight into the disputes among top military commanders as they struggled to fight wars in Iraq and Afghanistan with under-resourced and ill-equipped troops. Winner of numerous awards for his journalism, Norton-Taylor is one of the most respected defence and security journalists of his generation. The State of Secrecy is an illuminating, critical and provocative account of the author’s experiences investigating this secret world.

The Digital Glocalization of Entertainment - New Paradigms in the 21st Century Global Mediascape (Paperback, 2012 ed.): Paolo... The Digital Glocalization of Entertainment - New Paradigms in the 21st Century Global Mediascape (Paperback, 2012 ed.)
Paolo Sigismondi
R2,614 Discovery Miles 26 140 Ships in 18 - 22 working days

In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital "glocalization" of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood's global leadership? What are the global entities emerging as Hollywood's main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood's dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi's approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment.

Fayke Newes - The Media vs the Mighty, From Henry VIII to Donald Trump (Paperback): Derek Taylor Fayke Newes - The Media vs the Mighty, From Henry VIII to Donald Trump (Paperback)
Derek Taylor
R328 R303 Discovery Miles 3 030 Save R25 (8%) Ships in 10 - 15 working days

'Fake news.' 'Dishonest press.' 'Racist.' 'Mentally unstable.' The insults President Donald Trump and the American news media hurl at each other are nothing new. In Tudor England, printed papers branded the monarch a 'horrible monster' and were in turn accused of publishing 'false fables'. Ever since the invention of the printing press, those in power have seen mass communication as a dangerous threat that usurps their ability to tell people what to think and is capable of stirring up discontent - or even rebellion. In Fayke Newes, historian and international journalist Derek Taylor tracks this long and bloody fight between the press and those in power, through the lives of the men and women who got caught up in the battle. On a journey through the centuries, we criss-cross the Atlantic between Britain and America and discover that neither governments nor journalists have always told the truth.

Sontag - Her Life and Work (Paperback): Benjamin Moser Sontag - Her Life and Work (Paperback)
Benjamin Moser
R682 R496 Discovery Miles 4 960 Save R186 (27%) Ships in 10 - 15 working days
The Making of a European Public Sphere - Media Discourse and Political Contention (Hardcover, New): Ruud Koopmans, Paul Statham The Making of a European Public Sphere - Media Discourse and Political Contention (Hardcover, New)
Ruud Koopmans, Paul Statham
R1,749 R1,531 Discovery Miles 15 310 Save R218 (12%) Ships in 10 - 15 working days

This book investigates an important source of the European Union's recent legitimacy problems. It shows how European integration is debated in mass media, and how this affects democratic inclusiveness. Advancing integration implies a shift in power between governments, parliaments, and civil society. Behind debates over Europe's 'democratic deficit' is a deeper concern: whether democratic politics can perform effectively under conditions of Europeanization and globalization. This study is based on a wealth of unique data from seven European countries, combining newspaper content analyses, an innovative study of Internet communication structures, and hundreds of interviews with leading political and media representatives across Europe. It is by far the most far-reaching and empirically grounded study on the Europeanization of media discourse and political contention to date, and a must-read for anyone interested in how European integration changes democratic politics and why European integration has become increasingly contested.

The Making of a European Public Sphere - Media Discourse and Political Contention (Paperback): Ruud Koopmans, Paul Statham The Making of a European Public Sphere - Media Discourse and Political Contention (Paperback)
Ruud Koopmans, Paul Statham
R968 Discovery Miles 9 680 Ships in 10 - 15 working days

This book investigates an important source of the European Union's recent legitimacy problems. It shows how European integration is debated in mass media, and how this affects democratic inclusiveness. Advancing integration implies a shift in power between governments, parliaments, and civil society. Behind debates over Europe's 'democratic deficit' is a deeper concern: whether democratic politics can perform effectively under conditions of Europeanization and globalization. This study is based on a wealth of unique data from seven European countries, combining newspaper content analyses, an innovative study of Internet communication structures, and hundreds of interviews with leading political and media representatives across Europe. It is by far the most far-reaching and empirically grounded study on the Europeanization of media discourse and political contention to date, and a must-read for anyone interested in how European integration changes democratic politics and why European integration has become increasingly contested.

Media Independence - Working with Freedom or Working for Free? (Hardcover): James Bennett, Niki Strange Media Independence - Working with Freedom or Working for Free? (Hardcover)
James Bennett, Niki Strange
R4,649 Discovery Miles 46 490 Ships in 10 - 15 working days

Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood's Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without fear of persecution. However, far from a stable concept that informs all media systems, the notion of media independence has long been contested, forming a crucial tension point in the regulation, shape, size and role of the media around the globe. Contributors including David Hesmondhalgh, Gholam Khiabany, Jose van Dijck, Hector Postigo, Anthony Fung, Stuart Allan and Geoff King demonstrate how the notion of independence has remained paramount, but contested, in ideals of what the media is for, how it should be regulated, what it should produce and what working within it should be like. They address questions of economics, labor relations, production cultures, ideologies and social functions.

Transitioned Media - A Turning Point into the Digital Realm (Paperback, 2010 ed.): Gali Einav Transitioned Media - A Turning Point into the Digital Realm (Paperback, 2010 ed.)
Gali Einav
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

Understanding Media - Communication, Power and Social Change (Paperback): James Curran, Joanna Redden Understanding Media - Communication, Power and Social Change (Paperback)
James Curran, Joanna Redden
R295 R263 Discovery Miles 2 630 Save R32 (11%) Ships in 5 - 10 working days

Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation? Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain. Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.

Made Up - How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty... Made Up - How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards (Hardcover)
Martha Laham
R1,160 Discovery Miles 11 600 Ships in 10 - 15 working days

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the "looks industry." Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.

Information Design for the Common Good - Human-centric Approaches to Contemporary Design Challenges (Paperback): Courtney... Information Design for the Common Good - Human-centric Approaches to Contemporary Design Challenges (Paperback)
Courtney Marchese
R737 Discovery Miles 7 370 Ships in 9 - 17 working days

This book explores the increasing altruistic impulse of the design community to address some of the world's most difficult problems including social, political, environmental, and global health causes at the local, national, and global scale. Each chapter strategically combines theory and practice to examine how to identify causes and locate accurate data, truth and integrity in information design, the information design/data visualization process, understanding audiences, crafting meaningful narratives, and measuring the impact of a design. A variety of international case studies and interviews with practitioners illustrate the challenges and impact of designing for social agendas. These range from traditional media outlets like The New York Times and The Guardian, popular science organizations like National Geographic and Scientific America, to health institutes like The World Health Organization and The Center for Disease Control. This book allows the novice information designer to create compelling human-centered information narratives which make a difference in our world.

Max Weber Und Die Vermessung Der Medienwelt - Empirie Und Ethik Des Journalismus - Eine Spurenlese (German, Hardcover, 2014... Max Weber Und Die Vermessung Der Medienwelt - Empirie Und Ethik Des Journalismus - Eine Spurenlese (German, Hardcover, 2014 ed.)
Siegfried Weischenberg
R2,163 Discovery Miles 21 630 Ships in 18 - 22 working days

Fur ihn scheint heute kein Superlativ gewaltig genug: Einer der grossten Deutschen aller Zeiten wird er genannt, wichtigster Inspirator und Irritierer. Vielleicht war Max Weber vor 150 Jahren in Erfurt geboren einer der letzten Universalgelehrten. Sein Werk blieb ratselhaft. Doch er hinterliess eine Vielzahl einpragsamer Begriffe und Formeln: Idealtypus, Verantwortungsethik, Charisma, die harten Bretter, die der Politiker bohren muss und vor allem die Entzauberung der Welt . Zu den Themen seiner Analyse der modernen Gesellschaft gehorten auch die Massenmedien. Das grosse empirische Projekt, welches er 1910 der deutschen Soziologie zur Vermessung der Medienwelt in die Wiege gelegt hatte, scheiterte. Seine Anregungen aber haben sich seither in vielfaltiger Weise in den Diskursen uber Medien und Journalismus niedergeschlagen. Die Ergebnisse einer detaillierten Spurenlese werden in dieser Studie prasentiert, die erstmals mit bibliometrischen Methoden durchgefuhrt wurde. Sie mundet in eine aktuelle Zustandsbeschreibung der Kommunikationsverhaltnisse und ihrer Erforschung 100 Jahre nach Weber.

Stimmen zur Max Weber und die Entzauberung der Medienwelt

Man liest die 400 Seiten dieses grossformatigen Buches ... fasziniert. Mit einem oft geradezu erzahlerischen Duktus, sprechenden Zitaten, Assoziationen kultureller Bildung, munteren Polemiken, lockeren Formulierungen und einer jargonlosen Sprache bereitet Weischenbergs Buch eindeutig mehr Vergnugen als die real existierende Fachprosa. So nimmt man Teil an einer Synthese grosser Stoffmassen, erfreut sich an detailversessenen, faktenintensiven Anmerkungen, dem Assoziationsreichtum geistiger Bezuge, der Kennerschaft in der Kontextualisierung, den wissenssoziologischen Tiefenbohrungen, aber auch dem bezeichnenden Klatsch, der sich in diversen Briefwechseln findet. ... Die Lekture vermittelt ... einen ganzen Kosmos von Ideen und Entwicklungen zu Max Weber und seiner Rezeption. ... Damit vermittelt das Buch auch die weitere sozialwissenschaftliche Fachgeschichte, die Jahrzehnte des Denkens und Streitens in einer souveranen Synthese nachzuvollziehen erlaubt.

Wolfgang R. Langenbucher (in: H-Soz-u-Kult)"

Cosmopolitan Communications - Cultural Diversity in a Globalized World (Hardcover): Pippa Norris, Ronald Inglehart Cosmopolitan Communications - Cultural Diversity in a Globalized World (Hardcover)
Pippa Norris, Ronald Inglehart
R2,509 Discovery Miles 25 090 Ships in 10 - 15 working days

Societies around the world have experienced a flood of information from diverse channels originating beyond local communities and even national borders, transmitted through the rapid expansion of cosmopolitan communications. For more than half a century, conventional interpretations, Norris and Inglehart argue, have commonly exaggerated the potential threats arising from this process. A series of fire-walls protect national cultures. This book develops a new theoretical framework for understanding cosmopolitan communications and uses it to identify the conditions under which global communications are most likely to endanger cultural diversity. The authors analyze empirical evidence from both the societal level and the individual level, examining the outlook and beliefs of people in a wide range of societies. The study draws on evidence from the World Values Survey, covering 90 societies in all major regions worldwide from 1981 to 2007. The conclusion considers the implications of their findings for cultural policies.

Policy and Marketing Strategies for Digital Media (Hardcover): Yuli Liu, Robert G. Picard Policy and Marketing Strategies for Digital Media (Hardcover)
Yuli Liu, Robert G. Picard
R4,934 Discovery Miles 49 340 Ships in 10 - 15 working days

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Cross-Media Service Delivery (Paperback, Softcover reprint of the original 1st ed. 2003): Diomidis Spinellis Cross-Media Service Delivery (Paperback, Softcover reprint of the original 1st ed. 2003)
Diomidis Spinellis
R3,999 Discovery Miles 39 990 Ships in 18 - 22 working days

The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way. This has led the formerly distinct industries of media, telecommunications, and information technology to converge. Cross-media publishing and service delivery are important new trends emerging in the content industry landscape. Mass-media organizations and content providers traditionally targeted content production towards a single delivery channel. However, recent economic and technological changes in the industry led content providers to extend their brands to cover multiple delivery channels. Following the content industry trend to "create once and publish everywhere"-COPE, a number of architectures, technologies, and tools are currently being developed and deployed to facilitate the automatic conversion of content to multiple formats, and the creation of innovative multi-platform services. This new approach enables the seamless access to information over different network infrastructures and client platforms. This work aims to bring together a cross-disciplinary core of contributors to address the technical and business issues of cross-media publishing and service delivery. The volume is based on papers presented at the conference on Cross-Media Service Delivery-CMSD-2003 that took place in Santorini, Greece in May 2003. Each contribution was reviewed by at least two reviewers-typically three. From the 30 papers that were submitted 20 were selected for presentation at the conference. Those were further "shepherded" by programme committee members to be improved according to the review suggestions.

Intelligent Integrated Media Communication Techniques - COST 254 & COST 276 (Paperback, Softcover reprint of the original 1st... Intelligent Integrated Media Communication Techniques - COST 254 & COST 276 (Paperback, Softcover reprint of the original 1st ed. 2004)
Jurij F. Tasic, Mohamed Najim, Michael Ansorge
R1,450 Discovery Miles 14 500 Ships in 18 - 22 working days

This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.

Trump and Us - What He Says and Why People Listen (Hardcover): Roderick P. Hart Trump and Us - What He Says and Why People Listen (Hardcover)
Roderick P. Hart
R2,799 R2,398 Discovery Miles 23 980 Save R401 (14%) Ships in 10 - 15 working days

Why did 62 million Americans vote for Donald Trump? Trump and Us offers a fresh perspective on this question, taking seriously the depth and breadth of Trump's support. An expert in political language, Roderick P. Hart turns to Trump's words, voters' remarks, and media commentary for insight. The book offers the first systematic rhetorical analysis of Trump's 2016 campaign and early presidency, using text analysis and archives of earlier presidential campaigns to uncover deep emotional undercurrents in the country and provide historical comparison. Trump and Us pays close attention to the emotional dimensions of politics, above and beyond cognition and ideology. Hart argues it was not partisanship, policy, or economic factors that landed Trump in the Oval Office but rather how Trump made people feel.

The Evolution of a New Industry - A Genealogical Approach (Hardcover): Israel Drori, Shmuel Ellis, Zur Shapira The Evolution of a New Industry - A Genealogical Approach (Hardcover)
Israel Drori, Shmuel Ellis, Zur Shapira
R1,858 Discovery Miles 18 580 Ships in 18 - 22 working days

"The Evolution of a New Industry" traces the emergence and growth of the Israeli hi-tech sector to provide a new understanding of industry evolution.
In the case of Israel, the authors reveal how the hi-tech sector built an entrepreneurial culture with a capacity to disseminate intergenerational knowledge of how to found new ventures, as well as an intricate network of support for new firms. Following the evolution of this industry from embryonic to mature, Israel Drori, Shmuel Ellis, and Zur Shapira develop a genealogical approach that relies on looking at the sector in the way that one might consider a family tree. The principles of this genealogical analysis enable them to draw attention to the dynamics of industry evolution, while relating the effects of the parent companies' initial conditions to their respective corporate genealogies and imprinting potential. The text suggests that genealogical evolution is a key mechanism for understanding the rate and extent of founding new organizations, comparable to factors such as opportunity structures, capabilities, and geographic clusters.

Sex Death Enlightenment - A True  Story (Paperback): Mark Matousek Sex Death Enlightenment - A True Story (Paperback)
Mark Matousek
R366 Discovery Miles 3 660 Ships in 10 - 15 working days
Television, Power, and the Public in Russia (Paperback): Ellen Mickiewicz Television, Power, and the Public in Russia (Paperback)
Ellen Mickiewicz
R944 Discovery Miles 9 440 Ships in 10 - 15 working days

The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assimilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual's relationship to the media.

I'm Writing You from Tehran - A Granddaughter's Search for Her Family's Past and Their Country's Future... I'm Writing You from Tehran - A Granddaughter's Search for Her Family's Past and Their Country's Future (Paperback)
Delphine Minoui; Translated by Emma Ramadan
R537 R496 Discovery Miles 4 960 Save R41 (8%) Ships in 18 - 22 working days
The Social Media Industries (Paperback, New): Alan B Albarran The Social Media Industries (Paperback, New)
Alan B Albarran
R1,462 Discovery Miles 14 620 Ships in 10 - 15 working days

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

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