Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

"Limiting access, limiting information to cover the backsides of those who are in charge of the war, is extremely dangerous and cannot and should not be accepted. And I am sorry to say that, up to and including the moment of this interview, that overwhelmingly it has been accepted by the American people. And the current administration revels in that, and they take refuge in that." -CBS News Anchor Dan Rather on BBC News Night, May 16, 2002 In Media Wars: News at a Time of Terror, MediaChannel founder and editor, Danny Schechter, "the News Dissector," critically examines media coverage since 9/11. Schechter analyzes what has been covered and, more tellingly, left out, in news coverage of the terrorist attacks and their aftermath. Drawing from the reporting of over one thousand worldwide radio, newspaper, television, and internet affiliates, the result is a scathing account of how the media has become a megaphone for the U.S. military and its war on terror. More than just a critique, Schechter suggests a series of changes to improve our news sources and return them to the vital role a free and independent press must play to preserve a democracy. Media Wars is a timely assessment of what we are and are not being told in the most important story of our new century.

Rob Spillman, the award-winning, charismatic cofounding editor of Tin House, has devoted his life to the rebellious pursuit of artistic authenticity. In All Tomorrow's Parties, he takes us on a journey through the formative years of his youth in search of purpose--through Cold War to post-Wall Berlin and the gritty days of New York City's East Village in the eighties. Born in Germany to two driven musicians, his childhood was spent backstage among the West Berlin cognoscenti, in a city two hundred miles behind the Iron Curtain. There, the Berlin Wall stood as a stark reminder of the split between East and West, between suppressed dreams and freedom of expression. It was against this distinctive backdrop that he became inspired to live for art. After an unsettled youth moving between divorced parents in disparate cities, Spillman would eventually find his way into the literary world of New York City, only to abandon it to return to Berlin just months after the Wall came down. Twenty-five and newly married, Spillman and his wife moved to the bullet-pocked, anarchic streets of East Berlin in search of the bohemian lifestyle of their idols. But Spillman's constant striving--for inspiration and for identity--ultimately led him to discover that he was chasing the one thing that had always eluded him: a place, or person, to call home. All Tomorrow's Parties is an intimate, exhilarating, and heartfelt memoir; a colorful, music-filled coming-of-age portrait of an artist's life and an offbeat exploration of a shifting Berlin on the cusp of cultural renaissance.

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"-who carve out space for radical, new product categories-Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.

Customer demand for an ever-wider range of communications services and new technological options are forcing developments in the local network. This volume surveys those developments in both the international and strategic planning contexts. Following an overview, the international scenario is presented, developments in the copper network are reviewed, and developments in optical networks are discussed. Network management and asynchronous transfer mode development are then covered, as are likely future directions.

This book examines the fascinating interplay of party and media behavior to explain one of the most important phenomena in Western Europe: the rise of far-right parties. To account for the divergent electoral fortunes of these parties, the book examines how political parties and the mass media have dealt with growing public concerns over national identity. Mainstream politicians chose to 'play the nationalist card', creating opportunities for the entry of far-right parties into the political system. In some cases, the media gave outsized exposure to such parties, allowing them to capitalize on these opportunities; in other cases, they ignored them, blocking their entry into the political system. Using elite interviews, content analysis, and primary documents to trace identity politics since the 1980s, this book presents an original interpretation of identity politics and media behavior in Austria, Germany, Greece, and France since the 1980s.

This book presents a concise, real-world description of DITA principles. Explanations are provided on the basis of simple, applicable examples. The book will be an excellent introduction for DITA novices and is ideal as a first orientation for optimizing your information environment.

This book analyzes the uses of emotive language and redefinitions from pragmatic, dialectical, epistemic and rhetorical perspectives, investigating the relationship between emotions, persuasion and meaning, and focusing on the implicit dimension of the use of a word and its dialectical effects. It offers a method for evaluating the persuasive and manipulative uses of emotive language in ordinary and political discourse. Through the analysis of political speeches (including President Obama's Nobel Peace Prize address) and legal arguments, the book offers a systematic study of emotive language in argumentation, rhetoric, communication, political science and public speaking.

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive high-quality press output. This book provides a comprehensive analysis of today’s global challenges in the print news media’s struggle for survival. It presents current practices concerning government subsidies to newspapers for political, economic, and socio-cultural purposes against the background of declining readership and revenues, increased inter-media competition, austerity budgets imposed on national economies and shifting audience tastes. Using the insights of theoretical debates in the fields of media economics, media governance, and modern management theory, the book analyses these issues by investigating the power of government subsidies to shape and control newspaper markets. It brings together experts in these fields to combine theory with industry practices, aiming to help all parties involved to understand the complexity of issues and requirements necessary to preserve the social benefits of print media.

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Fintan O'Toole was born in the year the revolution began. It was 1958, and the Irish government-in despair, because all the young people were leaving-opened the country to foreign investment and popular culture. So began a decades-long, ongoing experiment with Irish national identity. In We Don't Know Ourselves, O'Toole, one of the Anglophone world's most consummate stylists, weaves his own experiences into Irish social, cultural, and economic change, showing how Ireland, in just one lifetime, has gone from a reactionary "backwater" to an almost totally open society-perhaps the most astonishing national transformation in modern history. Born to a working-class family in the Dublin suburbs, O'Toole served as an altar boy and attended a Christian Brothers school, much as his forebears did. He was enthralled by American Westerns suddenly appearing on Irish television, which were not that far from his own experience, given that Ireland's main export was beef and it was still not unknown for herds of cattle to clatter down Dublin's streets. Yet the Westerns were a sign of what was to come. O'Toole narrates the once unthinkable collapse of the all-powerful Catholic Church, brought down by scandal and by the activism of ordinary Irish, women in particular. He relates the horrific violence of the Troubles in Northern Ireland, which led most Irish to reject violent nationalism. In O'Toole's telling, America became a lodestar, from John F. Kennedy's 1963 visit, when the soon-to-be martyred American president was welcomed as a native son, to the emergence of the Irish technology sector in the late 1990s, driven by American corporations, which set Ireland on the path toward particular disaster during the 2008 financial crisis. A remarkably compassionate yet exacting observer, O'Toole in coruscating prose captures the peculiar Irish habit of "deliberate unknowing," which allowed myths of national greatness to persist even as the foundations were crumbling. Forty years in the making, We Don't Know Ourselves is a landmark work, a memoir and a national history that ultimately reveals how the two modes are entwined for all of us.

How the immigration policies and popular culture of the 1980's fused to shape modern views on democracy In the 1980s, amid increasing immigration from Latin America, the Caribbean, and Asia, the circle of who was considered American seemed to broaden, reflecting the democratic gains made by racial minorities and women. Although this expanded circle was increasingly visible in the daily lives of Americans through TV shows, films, and popular news media, these gains were circumscribed by the discourse that certain immigrants, for instance single and working mothers, were feared, censured, or welcomed exclusively as laborers. In The Cultural Politics of U.S. Immigration, Leah Perry argues that 1980s immigration discourse in law and popular media was a crucial ingredient in the cohesion of the neoliberal idea of democracy. Blending critical legal analysis with a feminist media studies methodology over a range of sources, including legal documents, congressional debates, and popular media, such as Golden Girls, Who's the Boss?, Scarface, and Mi Vida Loca, Perry shows how even while "multicultural" immigrants were embraced, they were at the same time disciplined through gendered discourses of respectability. Examining the relationship between law and culture, this book weaves questions of legal status and gender into existing discussions about race and ethnicity to revise our understanding of both neoliberalism and immigration.

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Making Culture provides an in-depth discussion of Australia's relationship between the building of national cultural identity - or 'nationing' - and the country's cultural production and consumption. With the 1994 national cultural policy Creative Nation as a starting point for many of the essays included in this collection, the book investigates transformations within Australia's various cultural fields, exploring the implications of nationing and the gradual movement away from it. Underlying these analyses are the key questions and contradictions confronting any modern nation-state that seeks to develop and defend a national culture while embracing the transnational and the global. Including topics such as publishing, sport, music, tourism, art, Indigeneity, television, heritage and the influence of digital technology and output, Making Culture is an essential volume for students and scholars within Australian and Cultural studies.

Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.

This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private, expert, and corporate agents in the traditions of mass communication, journalism studies and behavioral economics. Results based on time series analyses for German data show that the news reports in a volatile manner on the economy and may influence its development through third-person effects. Bad economic news does not cause a decrease in private purchase intentions. Bad news may lead to a change in corporate decisions, such as advertising expenditures, because corporate decision makers may presume changes in consumer behavior through news.

The powerful potential of digital media to engage citizens in political actions has now crossed our news screens many times. But scholarly focus has tended to be on "networked," anti-institutional forms of collective action, to the neglect of advocacy and service organizations. This book investigates the changing fortunes of the citizen-civil society relationship by exploring how social changes and innovations in communication technology are transforming the information expectations and preferences of many citizens, especially young citizens. In doing so, it is the first work to bring together theories of civic identity change with research on civic organizations. Specifically, it argues that a shift in "information styles" may help to explain the disjuncture felt by many young people when it comes to institutional participation and politics. The book theorizes two paradigms of information style: a dutiful style, which was rooted in the society, communication system and citizen norms of the modern era, and an actualizing style, which constitutes the set of information practices and expectations of the young citizens of late modernity for whom interactive digital media are the norm. Hypothesizing that civil society institutions have difficulty adapting to the norms and practices of the actualizing information style, two empirical studies apply the dutiful/actualizing framework to innovative content analyses of organizations' online communications-on their websites, and through Facebook. Results demonstrate that with intriguing exceptions, most major civil society organizations use digital media more in line with dutiful information norms than actualizing ones: they tend to broadcast strategic messages to an audience of receivers, rather than encouraging participation or exchange among an active set of participants. The book concludes with a discussion of the tensions inherent in bureaucratic organizations trying to adapt to an actualizing information style, and recommendations for how they may more successfully do so.

WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society.

Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Soilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

Content Management Systems (CMSs) are used in almost every industry by millions of end-user organizations. In contrast to the 90s, they are no longer used as isolated applications in one organization but they support critical core operations in business ecosystems. Content management today is more interactive and more integrative: interactive because end-users are increasingly content creators themselves and integrative because content elements can be embedded into various other applications. The authors of this book investigate how Semantic Technologies can increase interactivity and integration capabilities of CMSs and discuss their business value to millions of end-user organizations. This book has therefore the objective, to reflect existing applications as well as to discuss and present new applications for CMSs that use Semantic Technologies. An evaluation of 27 CMSs concludes this book and provides a basis for IT executives that plan to adopt or replace a CMS in the near future.

Described by a former senior Intelligence official as a ‘long-term thorn in the side of the intelligence establishment’, Richard Norton-Taylor reveals the secrets of his forty-year career as a journalist covering the world of spies and their masters in Whitehall. Early in his career, Norton-Taylor successfully campaigned against official secrecy, gaining a reputation inside the Whitehall establishment and the outside world alike for his relentless determination to expose wrongdoing and incompetence. His special targets have always been the security and intelligence agencies and the Ministry of Defence, institutions that often hide behind the cloak of national security to protect themselves from embarrassment and accountability. Encouraged by his trusted contacts in intelligence agencies and Whitehall departments, Norton-Taylor was among the first of the few journalists to consistently attack the planned invasion of Iraq in 2003, and subsequently covered the devastating evidence of every witness in the Chilcot inquiry in the Guardian . With unique access to a wide array of defence sources, The State of Secrecy offers a provocative and rare insight into the disputes among top military commanders as they struggled to fight wars in Iraq and Afghanistan with under-resourced and ill-equipped troops. Winner of numerous awards for his journalism, Norton-Taylor is one of the most respected defence and security journalists of his generation. The State of Secrecy is an illuminating, critical and provocative account of the author’s experiences investigating this secret world.