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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

New Media (Paperback, 4th Revised edition): Terry Flew New Media (Paperback, 4th Revised edition)
Terry Flew
R1,298 Discovery Miles 12 980 Ships in 10 - 15 working days

The fourth edition of Terry Flew's New Media combines a comprehensive overview of theories of new media with contemporary cases studies. Based on an historic understanding of new media developments, the book explores the role of new media in a globally-networked society. It examines the cultural, political and economic impact of new technologies on creativity and industry from a cross-disciplinary perspective.

Dateline Mongolia - An American journalist in Nomad's Land (Paperback, 2nd edition): Michael Kohn Dateline Mongolia - An American journalist in Nomad's Land (Paperback, 2nd edition)
Michael Kohn
R446 R368 Discovery Miles 3 680 Save R78 (17%) Ships in 12 - 17 working days
Contracts for the Film & Television Industry (Paperback, 3rd): Mark Litwak Contracts for the Film & Television Industry (Paperback, 3rd)
Mark Litwak
R1,235 Discovery Miles 12 350 Ships in 12 - 17 working days

Contracts for the Film and Television Industry is an invaluable collection of sample entertainment contracts accompanied by legalese-free discussions of their key concepts and terms. The third edition of this popular handbook is revised and expanded (adding 18 new contracts) making it the ultimate entertainment-law guide for all independent filmmakers, who, armed with it, can save themselves thousands of dollars in legal fees. Contracts for the Film and Television Industry contains 80 contracts covering: Basic provisions of entertainment contracts; Depiction and copyright releases; Literary submissions and sales; Artist employment; Collaborations; Music; Financing; Production; Distribution and exhibition; Merchandising; Retainers; and much more, including a glossary of relevant terms.

Media,Technology and Society - A History: From the Telegraph to the Internet (Hardcover, Reissue): Brian Winston Media,Technology and Society - A History: From the Telegraph to the Internet (Hardcover, Reissue)
Brian Winston
R3,855 Discovery Miles 38 550 Ships in 12 - 17 working days


Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.

eBook available with sample pages: 0203024370

Designing the Music Business - Design Culture, Music Video and Virtual Reality (Paperback, 1st ed. 2020): Guy Morrow Designing the Music Business - Design Culture, Music Video and Virtual Reality (Paperback, 1st ed. 2020)
Guy Morrow
R2,703 Discovery Miles 27 030 Ships in 10 - 15 working days

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Media Corruption in the Age of Information (Hardcover, 1st ed. 2021): Edward H. Spence Media Corruption in the Age of Information (Hardcover, 1st ed. 2021)
Edward H. Spence
R3,485 Discovery Miles 34 850 Ships in 10 - 15 working days

This book provides an applied model of corruption to identify, analyse, and assess the ethics of major types of corruption in the media involving practices such as cash-for-comment, media release journalism, including video news releases (VNRs), fake news, deep fakes, and staged news. The book starts with a conceptual philosophical analysis of corruption in general, followed by an in-depth analysis of media corruption, across its various transformations, from the legacy media of the 4th Estate (e.g. The UK Guardian) to the digital media of the 5th Estate (e.g. Social Media and Wikileaks) to the Network Media of the 6th Estate (e.g. Facebook and Google), and provides key case studies as practical illustrations and contextualisation of those major types of media corruption. It explains how the conversion of the two forms of media communication, corporate and social digital communication, as expressed in the symbiotic relationship between the 4th Estate and the 5th Estate exposes and enables the reporting of corruption, signalling a major shift in the way the media itself can provide an effective means for anti-corruption measures against major practices of corruption that would have otherwise gone unnoticed.

Falling Towards England (Paperback, New edition): Clive James Falling Towards England (Paperback, New edition)
Clive James
R304 R238 Discovery Miles 2 380 Save R66 (22%) Ships in 12 - 17 working days

In the first volume of Clive James's autobiography, Unreliable Memoirs, we said farewell to our hero as he set sail from Sydney Harbour, bound for London, fame and fortune. Finding the first of these proved relatively simple; the second two less so. Undaunted, Clive moved into a bed and breakfast in a Swiss Cottage where he practised the Twist, anticipated poetical masterpieces and worried about his wardrobe . . . Falling Towards England is the entertaining and erudite second part in Clive James' life story, which he continues in May Week Was in June, North Face of Soho and The Blaze of Obscurity.

Watch This, Listen Up, Click Here - Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (Hardcover):... Watch This, Listen Up, Click Here - Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (Hardcover)
David Verklin, Bernice Kanner
R626 R486 Discovery Miles 4 860 Save R140 (22%) Ships in 12 - 17 working days

A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Cities and the Cultural Economy (Hardcover): Thomas A. Hutton Cities and the Cultural Economy (Hardcover)
Thomas A. Hutton
R4,767 Discovery Miles 47 670 Ships in 12 - 17 working days

The cultural economy forms a leading trajectory of urban development, and has emerged as a key facet of globalizing cities. Cultural industries include new media, digital arts, music and film, and the design industries and professions, as well as allied consumption and spectacle in the city. The cultural economy now represents the third-largest sector in many metropolitan cities of the West including London, Berlin, New York, San Francisco, and Melbourne, and is increasingly influential in the development of East Asian cities (Tokyo, Shanghai, Hong Kong and Singapore), as well as the mega-cities of the Global South (e.g. Mumbai, Capetown, and Sao Paulo). Cities and the Cultural Economy provides a critical integration of the burgeoning research and policy literatures in one of the most prominent sub-fields of contemporary urban studies. Policies for cultural economy are increasingly evident within planning, development and place-marketing programs, requiring large resource commitments, but producing - on the evidence - highly uneven results. Accordingly the volume includes a critical review of how the new cultural economy is reshaping urban labour, housing and property markets, contributing to gentrification and to 'precarious employment' formation, as well as to broadly favorable outcomes, such as community regeneration and urban vitality. The volume acknowledges the important growth dynamics and sustainability of key creative industries. Written primarily as a text for upper-level undergraduate and Masters students in urban, economic and social geography; sociology; cultural studies; and planning, this provocative and compelling text will also be of interest to those studying urban land economics, architecture, landscape architecture and the built environment.

The Decline of Public Access and Neo-Liberal Media Regimes (Paperback, 1st ed. 2020): Brian Caterino The Decline of Public Access and Neo-Liberal Media Regimes (Paperback, 1st ed. 2020)
Brian Caterino
R2,703 Discovery Miles 27 030 Ships in 10 - 15 working days

This book examines the reasons behind the declining fortunes of public access channels. Public access, which provided perhaps the boldest experiment in popular media democracy, is in steep decline. While some have argued it is technologically outmoded, Caterino argues that the real reason lies with the rise of a neo-liberal media regime. This regime creates a climate in which we can understand these changes. This book considers the role of neo-liberalism in transforming notions of public obligations and regulation of media that have impacted non-profit media, specifically public access. Neo-liberalism has tried to eliminate public forums and public discourse and weakens institutions of civil society. Though social media is often championed as an arena of communicative freedom, Caterino argues that neo-liberalism has created a colonized social media environment that severely limits popular democracy.

Media Management - A Casebook Approach (Paperback, 5th edition): Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield Media Management - A Casebook Approach (Paperback, 5th edition)
Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey, Ann Hollifield
R2,561 Discovery Miles 25 610 Ships in 12 - 17 working days

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Vanity Fairs - Another View of the Economy of Attention (Paperback, 1st ed. 2020): Georg Franck Vanity Fairs - Another View of the Economy of Attention (Paperback, 1st ed. 2020)
Georg Franck
R1,557 Discovery Miles 15 570 Ships in 10 - 15 working days

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states the stark equation at the heart of this economy- that the self-esteem one can afford depends on one's income of appreciative attention. The information markets in which participants compete to play a role in the consciousness of others are described as 'vanity fairs'. Since the pursuit of self-esteem is highly effective when it comes to mobilizing human energies, vanity fairs are not just playgrounds of individual passions, but have been utilized by society since time immemorial as markets for particularly challenging demands. Starting with an analysis of the interface that connects the social economy of attention with the intra-psychic economy of self-esteem, the book then examines two main cases in point: modern science and the post-modern media culture. On the one hand we have scientists working for a 'wage of fame', who invest their own attention into getting the attention of others. On the other, today's dominant media have left the sale of information behind to focus solely on the attraction of attention, which is sold as a service to the advertising industry. In each case the use of attention as a means of payment is key to its phenomenal success. But success comes at a price: the dark side of this monetization of attention is a kind of 'climate change' in the collective mental sphere which threatens the very existence of our social fabric.

The Quest for Attention - Nonprofit Advocacy in a Social Media Age (Hardcover): Chao Guo, Gregory D. Saxton The Quest for Attention - Nonprofit Advocacy in a Social Media Age (Hardcover)
Chao Guo, Gregory D. Saxton
R3,016 Discovery Miles 30 160 Ships in 12 - 17 working days

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Falling for London - A Cautionary Tale (Paperback): Sean Mallen Falling for London - A Cautionary Tale (Paperback)
Sean Mallen
R505 R439 Discovery Miles 4 390 Save R66 (13%) Ships in 12 - 17 working days

When Sean Mallen finally landed his dream job, it fell on him like a ton of bricks. Not unlike the plaster in his crappy, overpriced London flat. The veteran journalist was ecstatic when he unexpectedly got the chance he'd always craved: to be a London-based foreign correspondent. It meant living in a great city and covering great events, starting with the Royal Wedding of William and Kate. Except: his tearful wife and six-year-old daughter hated the idea of uprooting their lives and moving to another country. Falling for London is the hilarious and touching story of how he convinced them to go, how they learned to live in and love that wondrous but challenging city, and how his dream came true in ways he could have never expected.

Talk Radio's America - How an Industry Took Over a Political Party That Took Over the United States (Hardcover): Brian... Talk Radio's America - How an Industry Took Over a Political Party That Took Over the United States (Hardcover)
Brian Rosenwald
R861 R688 Discovery Miles 6 880 Save R173 (20%) Ships in 12 - 17 working days

The cocreator of the Washington Post's "Made by History" blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump. America's long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey-opinionated, brash, and unapologetically conservative-pioneered a pathbreaking infotainment program that captured the hearts of an audience no media executive knew existed. Limbaugh's listeners yearned for a champion to punch back against those maligning their values. Within a decade, this format would grow from fifty-nine stations to over one thousand, keeping millions of Americans company as they commuted, worked, and shouted back at their radios. The concept pioneered by Limbaugh was quickly copied by cable news and digital media. Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades. By 2016, a political force no one intended to create had completely transformed American politics.

Media Trust in a Digital World - Communication at Crossroads (Paperback, 1st ed. 2019): Thomas Osburg, Stephanie Heinecke Media Trust in a Digital World - Communication at Crossroads (Paperback, 1st ed. 2019)
Thomas Osburg, Stephanie Heinecke
R1,811 Discovery Miles 18 110 Ships in 10 - 15 working days

This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.

Women and Media - A Critical Introduction (Paperback): C.M. Byerly Women and Media - A Critical Introduction (Paperback)
C.M. Byerly
R1,123 Discovery Miles 11 230 Ships in 12 - 17 working days

"Women and Media" is a thoughtful cross-cultural examination of the ways in which women have worked inside and outside mainstream media organizations since the 1970s.
Rooted in a series of interviews with women media workers and activists collected specifically for this book, the text provides an original insight into women's experiences.
Explains the ways that women have organized their internal and external campaigns to improve media content (or working conditions) for women, and established womenowned media to gain a public voice.
Identifies key issues and developments in feminist media critiques and interventions over the last 30 years, as these relate to production, representation and consumption.
Functions as both a research case study and a teaching text.

Media Industries - History, Theory, and Method (Hardcover): Jennifer Holt, Alisa Perren Media Industries - History, Theory, and Method (Hardcover)
Jennifer Holt, Alisa Perren
R2,779 Discovery Miles 27 790 Ships in 12 - 17 working days

"Media Industries: History, Theory and Method" is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis.
capitalizes on the current social and cultural environment of unprecedented technical change,
convergence, and globalization across a range of textual, institutional and theoretical perspectives
brings together newly commissioned essays by leading scholars in film, media, communications and
cultural studies
includes case studies of film, television and digital media to vividly illustrate the dynamic transformations
taking place across national, regional and international contexts

The Unquiet Englishman - A Life of Graham Greene (Hardcover): Richard Greene The Unquiet Englishman - A Life of Graham Greene (Hardcover)
Richard Greene
R1,087 Discovery Miles 10 870 Ships in 12 - 17 working days

One of the most celebrated British writers of his generation, Graham Greene's own story was as strange and compelling as those he told of Pinkie the Mobster, Harry Lime, or the Whisky Priest. A journalist and MI6 officer, Greene sought out the inner narratives of war and politics across the world; he witnessed the Second World War, the Vietnam War, the Mau Mau Rebellion, the rise of Fidel Castro, and the guerrilla wars of Central America. His classic novels, including The Heart of the Matter and The Quiet American, are only pieces of a career that reads like a primer on the twentieth century itself. The Unquiet Englishman braids the narratives of Greene's extraordinary life. It portrays a man who was traumatized as an adolescent and later suffered a mental illness that brought him to the point of suicide on several occasions; it tells the story of a restless traveler and unfailing advocate for human rights exploring troubled places around the world, a man who struggled to believe in God and yet found himself described as a great Catholic writer; it reveals a private life in which love almost always ended in ruin, alongside a larger story of politicians, battlefields, and spies. Above all, The Unquiet Englishman shows us a brilliant novelist mastering his craft. A work of wit, insight, and compassion, this new biography of Graham Greene, the first undertaken in a generation, responds to the many thousands of pages of letters that have recently come to light and to new memoirs by those who knew him best. It deals sensitively with questions of private life, sex, and mental illness, and sheds new light on one of the foremost modern writers.

Meaningful Inefficiencies - Civic Design in an Age of Digital Expediency (Paperback): Eric Gordon, Gabriel Mugar Meaningful Inefficiencies - Civic Design in an Age of Digital Expediency (Paperback)
Eric Gordon, Gabriel Mugar
R1,158 Discovery Miles 11 580 Ships in 10 - 15 working days

Public trust in the institutions that mediate civic life-from governing bodies to newsrooms-is low. In facing this challenge, many organizations assume that ensuring greater efficiency will build trust. As a result, these organizations are quick to adopt new technologies to enhance what they do, whether it's a new app or dashboard. However, efficiency, or charting a path to a goal with the least amount of friction, is not itself always built on a foundation of trust. Meaningful Inefficiencies is about the practices undertaken by civic designers that challenge the normative applications of "smart technologies" in order to build or repair trust with publics. Based on over sixty interviews with change makers in public serving organizations throughout the United States, as well as detailed case studies, this book provides a practical and deeply philosophical picture of civic life in transition. The designers in this book are not professional designers, but practitioners embedded within organizations who have adopted an approach to public engagement Eric Gordon and Gabriel Mugar call "meaningful inefficiencies," or the deliberate design of less efficient over more efficient means of achieving some ends. This book illustrates how civic designers are creating meaningful inefficiencies within public serving organizations. It also encourages a rethinking of how innovation within these organizations is understood, applied, and sought after. Different than market innovation, civic innovation is not just about invention and novelty; it is concerned with building communities around novelty, and cultivating deep and persistent trust. At its core, Meaningful Inefficiencies underlines that good civic innovation will never just involve one single public good, but must instead negotiate a plurality of publics. In doing so, it creates the conditions for those publics to play, resulting in people truly caring for the world. Meaningful Inefficiencies thus presents an emergent and vitally needed approach to creating civic life at a moment when smart and efficient are the dominant forces in social and organizational change.

Digital Labour and Karl Marx (Paperback): Christian Fuchs Digital Labour and Karl Marx (Paperback)
Christian Fuchs
R1,456 Discovery Miles 14 560 Ships in 12 - 17 working days

How is labour changing in the age of computers, the Internet, and "social media" such as Facebook, Google, YouTube and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. Relying on a range of global case studies--from Chinese workers at Foxconn Shenzhen to miners in the Democratic Republic of Congo--Fuchs sheds light on the labour costs of digital media, examining the way ICT corporations exploit human labour and the impact of this exploitation on the lives, bodies, and minds of workers.

Hold Successful Meetings (Paperback): Caterina Kostoula Hold Successful Meetings (Paperback)
Caterina Kostoula
R240 R192 Discovery Miles 1 920 Save R48 (20%) Ships in 5 - 10 working days

Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review

Circle Way - A Daughter's Memoir, a Writer's Journey Home (Hardcover): Mary Ann Hogan Circle Way - A Daughter's Memoir, a Writer's Journey Home (Hardcover)
Mary Ann Hogan; Foreword by Eric Newton
R668 R608 Discovery Miles 6 080 Save R60 (9%) Ships in 9 - 15 working days
Citizens of Scandal - Journalism, Secrecy, and the Politics of Reckoning in Mexico (Paperback): Vanessa Freije Citizens of Scandal - Journalism, Secrecy, and the Politics of Reckoning in Mexico (Paperback)
Vanessa Freije
R725 Discovery Miles 7 250 Ships in 12 - 17 working days

In Citizens of Scandal, Vanessa Freije explores the causes and consequences of political scandals in Mexico from the 1960s through the 1980s. Tracing the process by which Mexico City reporters denounced official wrongdoing, she shows that by the 1980s political scandals were a common feature of the national media diet. News stories of state embezzlement, torture, police violence, and electoral fraud provided collective opportunities to voice dissent and offered an important, though unpredictable and inequitable, mechanism for political representation. The publicity of wrongdoing also disrupted top-down attempts by the ruling Partido Revolucionario Institucional to manage public discourse, exposing divisions within the party and forcing government officials to grapple with popular discontent. While critical reporters denounced corruption, they also withheld many secrets from public discussion, sometimes out of concern for their safety. Freije highlights the tensions-between free speech and censorship, representation and exclusion, and transparency and secrecy-that defined the Mexican public sphere in the late twentieth century.

Digital Peripheries - The Online Circulation of Audiovisual Content from the Small Market Perspective (Paperback, 1st ed.... Digital Peripheries - The Online Circulation of Audiovisual Content from the Small Market Perspective (Paperback, 1st ed. 2020)
Petr Szczepanik, Pavel Zahradka, Jakub Macek, Paul Stepan
R1,436 Discovery Miles 14 360 Ships in 10 - 15 working days

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission's Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.

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