In this short book, Evans interrogates the implications of VR's re-emergence into the media mainstream, critiquing the notion of a VR revolution by analysing the development and ownership of VR companies while also exploring the possibilities of immersion in VR and the importance of immersion in the interest and ownership of VR enterprises. He assesses how the ideologies and desires of both computer programmers and major Silicon Valley industries may influence how VR worlds are conceived and experienced by users while also exploring the mechanisms that create the immersive experience that underpins interest in the medium.

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting expose of the branded and corporate world in which we live became a rallying cry for rebellion and self-determination. Engaging, humanising and inspiring, No Logo is a book that defined both a generation and its language of protest. Its analysis is as timely and powerful as ever.

International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means - perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.

This major reference work provides a thorough and up-to-date survey and analysis of recent developments in the economics of telecommunications. The Handbooks serve both as a source of reference and technical supplement for the field of telecommunications economics.Volume III examines the structure within which modern communications companies operate and evolve, and how corporations must account for multiple objectives associated with both national economic and social policy. The volume draws useful lessons from the recent corporate experience of major international telecommunications companies. The contributors explore the interaction of diversity in national approaches with the ongoing need for international cooperation and coordination, which continues to be an important area of debate. The Handbooks are written at a level intended for professional use by economists, advanced undergraduate and graduate students, and will also prove useful to policy analysts, engineers and managers within the industry.

The industrialization of information resources has been a growing trend across the world in recent years, especially in China, where the information resource industry (IRI) has expanded exponentially for over more than a decade. While analysing the development conditions of China's IRI, this book clearly defines the implications and strategic value of the industry, summarizes basic IRI theories, and clarifies the history of its development and special regional characteristics within the Chinese context. Drawing on the statistics and measurement of various economic indicators of IRI, the authors propose four stages of development: a germination period; an initial development period; a subsequent rapid development period; and lastly, a steady development period. At the same time, the book draws upon various theoretical models such as the "Dynamic Resource Triangle" model, the "Information Resource Industrial Symbiosis" model, the value chain model and the explanation model of information consumption in order to shed light on IRI's elements and the optimization of its management. In addition, the authors present the Information Resource Industry Development Index (IRIDI) to evaluate IRI's development in different provinces and cities across Mainland China and monitor its dynamics from the point of view of industrial value and the external environment. While the book lays a solid theoretical foundation for the growth of China's IRI, it will also give international readers a clear picture of China's emerging industries in the current era. As an emerging strategic industry in China, the information resource industry (IRI) has had and will continue to have a growing impact on economic and social development. Focusing on the special characteristics of IRI policies in China, this book provides an in-depth discussion of the major directions, methods, and paths of development for IRI policies via a comprehensive analysis of the structural, organizational, promotional policies and policy instruments of China's IRI. Concentrating on policy instruments, the book, for the first time, provides a systematic, all-rounded review of China's IRI policies that have been released to date, and proposes a "China Information Resource Industry Policy Library" comprising six types of IRI policy documents: organizational, information, regulatory, incentives, market, and social. The whole contributes to a comprehensive understanding of the application of various IRI policies in China, and also supports the decision making behind and building of industrial policies.

Considered one of the best written biographies of all-time, The Life of Samuel Johnson gives insight into the glowing mystique of the prominent English writer. By incorporating key elements from his past and personal relationships, James Boswell creates an extensive narrative of the revered figure. Drawn from Boswell's own journals, the author recounts the life and experiences of Samuel Johnson. He uses his personal connection to investigate Johnson's origin and rise to power. His career is filtered through brief episodes highlighting obstacles and successes alongside his notable peers. It's an intimate record of the celebrated writer and fixture within literary circles. Through his compelling writing, James Boswell successfully illustrates the character and reality of Samuel Johnson. The biography explores his strengths and weaknesses as well as his motivations and fears. Boswell's input is crucial to the story structure, delivering an informative and impactful narrative. With an eye-catching new cover, and professionally typeset manuscript, this edition of The Life of Samuel Johnson is both modern and readable.

"She was part of the 'stunt girl' movement that was very important in the 1880s and 1890s as these big, mass-circulation yellow journalism papers came into the fore." -Brooke Kroeger Around the World in Seventy-Two Days (1890) is a travel narrative by American investigative journalist Nellie Bly. Proposed as a recreation of the journey undertaken by Phileas Fogg in Jules Verne's Around the World in Eighty Days (1873), Bly's journey was covered in Joseph Pulitzer's popular newspaper the New York World, inspiring countless others to attempt to surpass her record. At the time, readers at home were encouraged to estimate the hour and day of Bly's arrival, and a popular board game was released in commemoration of her undertaking. Embarking from Hoboken, noted investigative journalist Nellie Bly began a voyage that would take her around the globe. Bringing only a change of clothes, money, and a small travel bag, Bly travelled by steamship and train through England, France-where she met Jules Verne-Italy, the Suez Canal, Ceylon, Singapore, Hong Kong, and Japan. Sending progress reports via telegraph, she made small reports back home while recording her experiences for publication upon her return. Despite several setbacks due to travel delays in Asia, Bly managed to beat her estimated arrival time by several days despite making unplanned detours, such as visiting a Chinese leper colony, along the way. Unbeknownst to Bly, her trip had inspired Cosmopolitan's Elizabeth Brisland to make a similar circumnavigation beginning on the exact day, launching a series of copycat adventures by ambitious voyagers over the next few decades. Despite being surrounded by this air of popularity and competition, however, Bly took care to make her journey worthwhile, showcasing her skill as a reporter and true pioneer of investigative journalism. With a beautifully designed cover and professionally typeset manuscript, this edition of Nellie Bly's Around the World in Seventy-Two Days is a classic work of American travel literature reimagined for modern readers.

The Education of Henry Adams follows the life of presidential descendent Henry Adams. However, instead of serving just as an account of Adams' deeds, The Education of Henry Adams is a series of observations and introspections Adams makes on social changes, scientific advancements, personal relationships, professional success, travel, religion, war, and education. Born into the privilege of wealth and the renowned success of his ancestors, President John Adams and President John Quincy Adams, Adams received an education from notable schools, such as Harvard. He continued his prestigious education in Berlin, studying law and the German language. Despite his formal education, Adams felt unprepared to face the changing dynamics of his country, including shifts in social, religious, political, and scientific beliefs. For this reason, Adams advocates for "self-education" through experience, friendships, and reading. In his autobiography, Adams endorses studying American history and science in school, and encourages the process of self-educating after one's formal education. With a set of strong political and religious beliefs, Adams invokes a substantial impression with his perspectives on the on-going transformation of the United States of America. Henry Adams' autobiography, The Education of Henry Adams, has earned remarkable acclaim, including receiving a Pulitzer Prize. As a man who had direct access to many American political offices, including the presidential cabinet, the senate, and the congress, Adams had an intimate view of the innerworkings of American politics, and lived through social changes such as the Civil War, the abolition of slavery, scientific advancements, shifts in religious views, and the first World War. Though he felt his formal education left him unprepared for such happenings, Adams encourages readers to learn from their experiences and relationships. The Education of Henry Adams offers invaluable insight on the rapid changes in society, and reminds readers that one's education is never finished. Now with a new, eye-catching cover design and reprinted in a modern font, The Education of Henry Adams by Henry Adams is more accessible than ever and able to offer modern-day readers insight on historical events and philosophy of learning that will always be relevant.

Hans Göttinger examines different types of network industries such as railways, telecommunications and new media, and the economics thereof. An accent on history is something that makes this book stand apart from others in the area. The author's accessible writing style and knowledgeable research should make the book recommended reading for all those interested in industrial, innovation and micro policy economics.

eBook available with sample pages: 0203417992

There is great news and bad news when it comes to podcasting. The great news? Anybody can start a podcast. The bad news? Anybody can start a podcast. And it seems as if everyone is starting a podcast. A simple Google search reveals countless guides about how to start a podcast. From equipment to software, someone can go live with a new podcast in a matter of days with simple step-by-step instructions about recording and launching their show. But what's lacking is simple and effective training on how to create a podcast that's actually listenable-that makes listeners hit that subscribe button. In Listenable, syndicated morning-drive radio host, Bert Weiss, shares a simple content and delivery strategy anyone can use to produce a show that builds a large, loyal audience.

Institutions in Recife, Brazil, have restructured subsidies in favor of encouraging musicians to become more entrepreneurial. Falina Enriquez explores how contemporary and traditional musicians in the fabled musical city have negotiated these intensified neoliberal cultural policies and economic uncertainties. Drawing on years of fieldwork, Enriquez shows how forcing artists to adopt "neutral" market solutions reinforces, and generates, overlapping racial and class-based inequalities. Lacking the social and financial resources of their middle-class peers, working-class musicians find it difficult to uphold institutional goals of connecting the city's cultural roots to global markets and consumers. Enriquez also links the artists' situation to that of cultural and creative workers around the world. As she shows, musical sponsorship in Recife and the contemporary gig economy elsewhere employ processes that, far from being neutral, uphold governmental and corporate ideologies that produce social stratification. Rich and vibrant, The Costs of the Gig Economy offers a rare English-language portrait of the changing musical culture in Recife.

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies.
Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities.
A comprehensive overview of the determinants of media competition and coexistence, "Media Competition and Coexistence: The Theory of the Niche" offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.
Specific topics examined in the volume include:
* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.
With its origins in the third World Media Economics conference, held in 2000, "Time and Media Markets" is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

This book describes the rise of independent mass media in Russia, from the loosening of censorship under Gorbachev's policy of glasnost to the proliferation of independent newspapers and the rise of media barons during the Yeltsin years. The role of the Internet, the impact of the 1998 financial crisis, the succession of Putin, and the effort to re-impose central power over privately controlled media empires mark the end of the first decade of a Russian free press. Throughout the book there is a focus on the close intermingling of political power and media power, as the propaganda function of the press in fact never disappeared, but rather has been harnessed to multiple and conflicting ideological interests. More than a guide to the volatile Russian media scene and its players, Media and Power in Post-Soviet Russia poses questions of importance and relevance to any functioning democracy.

This book describes the rise of independent mass media in Russia, from the loosening of censorship under Gorbachev's policy of glasnost to the proliferation of independent newspapers and the rise of media barons during the Yeltsin years. The role of the Internet, the impact of the 1998 financial crisis, the succession of Putin, and the effort to re-impose central power over privately controlled media empires mark the end of the first decade of a Russian free press. Throughout the book there is a focus on the close intermingling of political power and media power, as the propaganda function of the press in fact never disappeared, but rather has been harnessed to multiple and conflicting ideological interests. More than a guide to the volatile Russian media scene and its players, Media and Power in Post-Soviet Russia poses questions of importance and relevance to any functioning democracy.

Outlines the main skills, techniques and practices for the job of the researcher. An easy to follow guide to production research, it will help the new researcher to understand the possibilities to be considered when undertaking research and the kind of questions that need to be asked at each stage of the production process. Every project, whether it's a programme for television or radio or an article for publication is different and there is no one, correct answer to each situation.
Based on the author's wealth of experience as a researcher on many and varied kinds of broadcast and non-broadcast programmes, this quick reference will guide the reader through the problems they are likely to encounter and help to resolve them. It also includes many tips to help the reader gain a better understanding of the real world of production.
Research for Media Production is a rework and expanded edition of Production Research also written by Kathy Chater.
Gain a complete understanding of production research.Outlines the main skills, techniques and practices.Learn quickly how the professionals do it.

Of all Latin American poets, Pablo Neruda is arguably the most recognized in the English-speaking world. But while the image of Neruda most frequently produced in this country is the apolitical, romantic poet of 20 Poemas de Amor, the highly political Neruda who wrote Canto general is much less visible.
In this compelling collection, Teresa Longo gathers a diverse group of critical and poetic voices to analyse the politics of packaging and marketing Neruda - and Latin American poetry in general - in the USA. Renowned and emerging scholars of Neruda, poetry, and cultural criticism examine how the ways in which Neruda is published and read create and make essential images of Latin American culture. The volume also explores the ways in which Neruda is appropriated by the culture as a remedy for fragmentation and scepticism, and considers how American Latino/a poets and critics have responded to the packaging of Neruda by the culture industry.

This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.