Hans Gottinger examines different types of network industries such as railways, telecommunications and new media, and the economics thereof. An accent on history is something that makes this book stand apart from others in the area. The author's accessible writing style and knowledgeable research should make the book recommended reading for all those interested in industrial, innovation and micro policy economics.

Radical political activist movements are growing all the time. To reach a wider audience each organisation has formed networks and websites, exploiting new communications technologies as well as conventional media to get its message across. This is often very successful: activist politics have come to influence 'mainstream' politics over fundamental issues such as trade, gender relations, the environment and war. This book brings together activists and academics in one volume, to explore the theory and practice of global activism's relation to all forms of media, mainstream and otherwise. press and explain the strategies that activists adopt to spread their own ideas. Investigating Indymedia and internet activism, they show how transformations in communications technology offer new possibilities, and explain how activists have successfully used and developed their own media. Case studies and topics include the world social forums, an example of a campaign from the NGO Action Aid, a campaign strategy from an internet activist, Greenpeace and the Brent Spar conflict, the World Development Movement and representations in the mainstream press, the Independent Media Centre, transgender activism on the net, Amnesty International, Oxfam and the internet.

"Television Technology Demystified" is written for non-technical television production professionals. Journalists, program producers, camera persons, editors, and other television professionals need to know how equipment works, which performance levels are achievable, how to evaluate the technical quality of picture and sound, and other aspects of production; this book presents these and other essential concepts in a simple and non-mathematical way. Aleksandar-Louis Todorovic, a highly respected and well-known figure in the broadcasting community, has succeeded in making complex technology understandable.
*Learn about complex technical concepts such as interlace scanning and digital compression without complex mathematics, diagrams, and drawings
*Understand the potentials and limitations of the various and changing production tools available

Presenting a comprehensive survey of the telecommunications industry in Japan, Taplin and Wakui cover the different sectors of the industry - including mobile, broadband and satellite, whilst considering key questions such as the structure and economics of the industry, government policy, and international relations issues connected to the industry. The volume brings together unique analysis by renowned experts in the telecommunications field. One major overall problem is that, unlike many other industries, Japan has lagged behind other countries in telecommunications. Japanese Telecommunications considers why this should be so, showing how far this is attributable to an unmodernized industry structure, and assessing the measures being taken to address the problem. After over a decade of struggle, Japan has recorded rapid uptake of broadband, and Japanese advanced mobile services have become increasingly successful on a global scale. Japan has also undergone regulatory reform, and competition policy is now given top priority by government. Taplin and Wakui examine the most recent developments and provide signposts for the future.

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world. Covering a broad range of political and cultural contexts, including Eastern and Southern Europe, Latin America, Asia and Africa, this new volume investigates the problems and conflicts arising in the process of establishing an independent media and competitive politics in post-autocratic societies. Considering the changing dynamic in the relationship between political actors, the media and their audience, the authors of this volume address the following issues: changing journalistic role perceptions and journalistic quality the reasons and consequences of persisting instrumentalization of the media by political actors the role of the media in election campaigns the way in which the citizens interpret political messages and the extent to which the media influence political attitudes and electoral behaviour the role of the Internet in building a democratic public sphere This book will be of great interest to all those studying and researching democracy and democratization, comparative politics, political communication, journalism, media and the Internet.

This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

The ubiquity of the Internet and digital technology has changed the sites of rhetorical discourse and inquiry, as well as the methods by which such analyses are performed. This special issue discusses the state of rhetoric of science and technology at the beginning of the twenty-first century. While many books connecting rhetorical theory to the Internet have paved the way for more refined and insightful studies of online communication, the articles here serve as a reflective moment, an opportunity to consider thoughtful statements from those who have published and been influential in the field.

Media and Globalization shows why the state matters to media and telecommunications industries in a globalizing world: governments control and regulate these industries in important ways and states remain central arenas for policymaking and international agreements. Using case studies drawn from around the world, this book sheds light on the extent of state power in the face of transnational pressures and explores policy, economics, and culture as they factor into media globalization. Visit our website for sample chapters

The rapid growth of network industries has generated much comment among academics and policymakers. This timely volume takes an interdisciplinary, case study-based approach to examining network issues and experiences in order to develop recommendations that can inform antitrust, regulatory, and legislative policy. Legal, economic, political, and institutional aspects of network access are analyzed. The first part of the volume focuses on five topics that are central to reasoned analysis of the access problem. The second part presents ten case studies of network access in the energy, transportation, telecommunications, internet, and banking industries. The volume concludes with comparisons and contrasts across the cases and policy recommendations. "Network Access, Regulation and Antitrust" will prove invaluable to students of Business, Economics, Law and Economics and Industrial Economics, and to policymakers and academics working in the field.
"Network Access, Regulation and Antitrust" includes contributions from John Kwoka, Lawrence White, Norman Hawker, Rudolph Peritz, Jonathan Rubin, Diana Moss, Richard O'Neill, Michael Pelcovits, Richard Brunell, Donald Baker, Albert Foer, Harry First and D. Adam Candeub.

In this moment of unprecedented humanitarian crises, the representations of global disasters are increasingly common media themes around the world. The Routledge Companion to Media and Humanitarian Action explores the interconnections between media, old and new, and the humanitarian challenges that have come to define the twenty-first century. Contributors, including media professionals and experts in humanitarian affairs, grapple with what kinds of media language, discourse, terms, and campaigns can offer enough context and background knowledge to nurture informed global citizens. Case studies of media practices, content analysis and evaluation of media coverage, and representations of humanitarian emergencies and affairs offer further insight into the ways in which strategic communications are designed and implemented in field of humanitarian action.

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

This book provides a critical political economic examination of the impact of increasingly concentrated global media industries. It addresses different media and communication industries from around the globe, including film, television, music, journalism, telecommunication, and information industries. The authors use case studies to examine how changing methods of production and distribution are impacting a variety of issues including globalization, environmental devastation, and the shifting role of the State. This collection finds communication at a historical moment in which capitalist control of media and communication is the default status and, so, because of the increasing levels of concentration globally allows those in control to define the default ideological status. In turn, these concentrated media forces are deployed under the guise of entertainment but with a mind towards further concentration and control of the media apparatuses many times in convergence with others

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

This special issue on civic engagement and technical communication focuses on the ways educators can help students become actively engaged members of society, particularly a "rhetorical democracy." The first essay examines the concept of community as a locus for civic engagement and question some of the definitions of community seen embedded in current pedagogical practices. The next article seeks to shape understanding of practice. The tension of developing students' civic awareness and engagement is the topic of the third paper. The fourth article helps students gain skills and organization awareness and improves the perceived relevance of the work. The final two essays approach the issue of civic engagement from slightly different angles--one examining the role of teacher as both rhetor and instructor and the other looking to the past for possible solutions for the future. By continuing the conversation about the relationship between technical communication and the public good and focusing specifically on pedagogical strategies and their theoretical and historical underpinnings, the authors in this special issue clarify roles that technical communication and technical communicators play in civil society, as well as ways curricula can be shaped to prepare students to fill those roles.

This major reference work provides a thorough and up-to-date survey and analysis of recent developments in the economics of telecommunications. The Handbooks serve both as a source of reference and technical supplement for the field of telecommunications economics.Volume III examines the structure within which modern communications companies operate and evolve, and how corporations must account for multiple objectives associated with both national economic and social policy. The volume draws useful lessons from the recent corporate experience of major international telecommunications companies. The contributors explore the interaction of diversity in national approaches with the ongoing need for international cooperation and coordination, which continues to be an important area of debate. The Handbooks are written at a level intended for professional use by economists, advanced undergraduate and graduate students, and will also prove useful to policy analysts, engineers and managers within the industry.

International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.

This special issue of the "Journal of Media Economics" deals with diversity and diversification. Diversity, especially in broadcast programming, has played a major role in policy discussions on both sides of the Atlantic. The reason for the importance of the construct, however, is not often made explicit. Diversity in media content is important because the greater the variety or breadth of media content the greater the probability that media consumers can obtain utility or gratification from that content. Conversely, low diversity in media content means that consumers encounter fewer opportunities to obtain utility or gratification. Hence, consumer welfare is served by greater rather than lesser diversity.
The articles in this issue are suitably diverse in the media industries on which they focus and in the countries represented by their authors. Van Kranenburg, Hagedoorn and Pennings take the publishing industry as their subject while Moreau and Peltier have researched the film industry. Einstein and McDonald and Lin report findings on diversity in the US television industry, albeit in different time periods.

In this short book, Evans interrogates the implications of VR's re-emergence into the media mainstream, critiquing the notion of a VR revolution by analysing the development and ownership of VR companies while also exploring the possibilities of immersion in VR and the importance of immersion in the interest and ownership of VR enterprises. He assesses how the ideologies and desires of both computer programmers and major Silicon Valley industries may influence how VR worlds are conceived and experienced by users while also exploring the mechanisms that create the immersive experience that underpins interest in the medium.

Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means - perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.