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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Creative Work Beyond the Creative Industries - Innovation, Employment and Education (Hardcover): Greg Hearn, Ruth Bridgstock,... Creative Work Beyond the Creative Industries - Innovation, Employment and Education (Hardcover)
Greg Hearn, Ruth Bridgstock, Ben Goldsmith, Jess Rodgers
R3,725 Discovery Miles 37 250 Ships in 10 - 15 working days

Policymakers globally are seeing the potential for future growth through embedding greater creativity across their economies. Yet much academic research has focused on the creative industries as traditionally defined, rather than looking at the bigger picture. CCI's research has been the exception, making significant conceptual and empirical breakthroughs in our understanding of creative work in the wider economy. This volume should be required reading for students, researchers and practitioners of innovation policy.' - Hasan Bakhshi, Director, Creative Economy in Policy & Research, Nesta, UK'Hearn and his colleagues have amassed an impressive array of empirical evidence, theoretical insights and policy prescriptions for understanding how creative workers are contributing to a variety of industries outside the purely cultural or creative industry sectors. The scope of their investigations includes healthcare, banking, manufacturing, digital technology, creative services, journalism, media and communication, and higher education. This book significantly advances our understanding of how creative workers are utilizing their capabilities to contribute broadly to the economy. It also offers important insights into professional learning for creative workers and shows how education can prepare future generations of creative study students to succeed in today s knowledge based economy.' - Robert DeFillippi, Suffolk University, US Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives. Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually 'embed' into a service or product supply chain? What are creative services? Which industries are they working in? This collection explores these questions in relation to innovation, employment and education, using various methods and theoretical approaches, in order to examine the value of the embedded creative and to discover the implications of education and training for creative workers. This book will be of interest to practitioners, policy makers and industry leaders in the creative industries, in particular digital media, application development, design, journalism, media and communication. It will also appeal to academics and scholars of innovation, cultural studies, business management and labour studies. Contributors include: D. Bennett, R. Bridgstock, J. Coffey, S. Cunningham, S. Fitzgerald, A. Freeman, B. Goldsmith, G. Hearn, J. Pagan, P. Petocz, A. Podkalicka, J. Potts, A. Rainnie, J. Rodgers, J.H.P. Rodrigues, T. Shehadeh, D. Swan, O. Zelenko

Winners and Losers of the Information Revolution - Psychosocial Change and Its Discontents (Hardcover, New): Bernard Rosen Winners and Losers of the Information Revolution - Psychosocial Change and Its Discontents (Hardcover, New)
Bernard Rosen
R2,593 Discovery Miles 25 930 Ships in 18 - 22 working days

The second great transformation of our society in the modern era has demoted manufacturing to a position that is secondary to the service industries, thus originating today's information society. This volume examines how massive social change over the past few decades has created a new set of winners and losers and what this has done to society. The author rejects the orthodox explanations for the losers' plight--such as job stagnation, income inequality, and an increase in crime and violence--and argues that the main causes of success or failure in today's society are psychosocial. While today's losers lack the character structure and values that would help them adjust to change, the winners--the Chameleons--have acquired a character structure symmetrical with the needs of the new society. This new elite, however, is not immune to anxiety and fear because of the contradictions and impossible demands that characterize what Rosen calls the "Chameleon Complex" and because different factions of the elite constantly fight to control culture and shape the nation's identity. Rosen puts contemporary social change in an historical context, showing that today's turmoil resembles the disturbances that have taken place whenever society has undergone rapid and fundamental social change.

Interacting With Audiences - Social Influences on the Production of Scientific Writing (Paperback): Ann M. Blakeslee Interacting With Audiences - Social Influences on the Production of Scientific Writing (Paperback)
Ann M. Blakeslee
R1,098 R492 Discovery Miles 4 920 Save R606 (55%) Ships in 10 - 15 working days

This distinctive monograph examines the dynamic rhetorical processes by which scientists shape, negotiate, and position their work within an interdisciplinary community. Author Ann M. Blakeslee studies the everyday rhetorical practices of a group of condensed matter theoretical physicists, and presents here the first substantial qualitative study of the planning and implementation of discursive practices by a group of scientists. This volume also represents one of the first studies to use situated cognition and learning theory to study how knowledge of a domain's discursive practices is acquired by newcomers. Unlike previous studies of scientists' rhetorical practices, which have focused primarily on the finished or published texts, Blakeslee's involvement with the physicists as they engaged in the composing processes--from jotting down planning notes through publishing a scientific paper--suggests an alternative view of audience based on cooperative interaction between authors and their interlocutors. From this innovative perspective, functional knowledge of audiences comes only by entering into some community of practice, in which readers also become self-defining interlocutors and even participants in joint projects. Blakeslee's research follows the physicists' work into communal, interactive dynamics, looking at their overt attempts to get feedback from members of their audiences, what that feedback was, and how they responded to it. This work addresses and extends a model for audience analysis that consists of two primary operations: getting to know and understand one's interlocutors, and determining how to reach and influence them. In doing so, it offers important insights into the dissemination of scientific information, and thus will be of great interest to scholars and students in the areas of rhetoric of science and technology, composition, rhetorical theory, and scientific writing.

Media Management - Strategy, Business Models and Case Studies (Hardcover, 2nd ed. 2020): Bernd W. Wirtz Media Management - Strategy, Business Models and Case Studies (Hardcover, 2nd ed. 2020)
Bernd W. Wirtz
R3,999 Discovery Miles 39 990 Ships in 10 - 15 working days

"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media and Internet Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG "Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. " Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York "Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication "Media Management". His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it." Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

The Economics of the Publishing and Information Industries - The Search for Yield in a Disintermediated World (Paperback):... The Economics of the Publishing and Information Industries - The Search for Yield in a Disintermediated World (Paperback)
Albert N Greco
R1,891 Discovery Miles 18 910 Ships in 10 - 15 working days

Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street's financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector's investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.

So You Want to Be in Show Business (Hardcover): Steve Stevens So You Want to Be in Show Business (Hardcover)
Steve Stevens; As told to John Cady
R465 Discovery Miles 4 650 Ships in 10 - 15 working days

Veteran agent Steve Stevens offers insight into breaking into TV, movies, etc-particularly in the LA market.

Handbook on the Geographies of Innovation (Hardcover): Richard Shearmur, Christophe Carrincazeaux, David Doloreux Handbook on the Geographies of Innovation (Hardcover)
Richard Shearmur, Christophe Carrincazeaux, David Doloreux
R7,397 Discovery Miles 73 970 Ships in 10 - 15 working days

The geography of innovation is changing. Firstly, it is increasingly understood that innovative firms and organizations exhibit a wide variety of strategies, each differently attuned to diverse geographic contexts. Secondly, and concomitantly, the idea that cities, clusters and physical proximity are essential for innovation is evolving under the weight of new theorizing and empirical evidence. The aim of this handbook is to break with the many ideas and concepts that emerged during the course of the 1980s and 1990s, and to fully take into account the new reality of the internet, mobile communication technologies, personal mobility and globalization. The handbook gathers a new generation of ideas and authors to contribute to the debate, providing an empirically grounded critical appraisal of the prevailing knowledge on the geography of innovation. The 28 original chapters, written by a diverse range of scholars with widely differing views, present fresh empirical evidence and new perspectives relating to how innovation plays out across space in an age where mobility has increased, information is ubiquitous and globalisation has been realised. Overall, the dialogue between existing theory and new possibilities provides a unique and challenging appraisal of the connection between innovation, agglomeration and space. Offering cutting edge ideas in an accessible format, this will be an ideal resource for students and scholars of economic geography and innovation studies. The empirical evidence and analysis will also be of great value for policymakers and government officials. Contributors include: B.T. Asheim, H.W. Aslesen, A. Bain, P.-A. Balland, N. Bradford, A. Bramwell, C. Brennan-Horley, S. Breschi, C. Carraincazeaux, C. Chaminade, R. Comunian, C. De Fuentes, D. Doloreux, D. Eckert, A. Faggian, M. Ferru, R.D. Fitjar, K. Flanagan, C. Gibson, M. Grillitsch, M. Grossetti, G. Harirchi, F. Huber, A. Isaksen, S. Jewel, J. Karlsen, N. Komninos, J.-L. Klein, N. Lee, F. Lissoni, M. Maisonobe, J. Mattes, P. McCann, C.T. Noumedem, R. Ortega-Argiles, M. Plechero, A. Rallet, A. Rodriguez-Pose, R. Shearmur, H.L. Smith, B. Spigel, J. Tallec, E. Tranos, D.-G. Tremblay, F. Toedtling, M. Trippl, E. Uyarra, C. Yang, C. Wilkie, D.A. Wolfe

Media Engagement (Hardcover): Annette Hill, Peter Dahlgren Media Engagement (Hardcover)
Annette Hill, Peter Dahlgren
R4,211 Discovery Miles 42 110 Ships in 10 - 15 working days

- A concise and engaging textbook for students offering an original perspective on a concept that is a site of much industry and scholarly debate. - Combining work on both political media and entertainment, with an emphasis on social media, this is ideal for a range of undergraduate courses, particularly those exploring media audiences, media industries, social media and society and political engagement. - Each chapter includes a brief introduction, a conclusion with key points, sub headings, and a broad range of international case studies that show how the points of the chapter can work in practice for media engagement analysis.

Resistance in Digital China - The Southern Weekly Incident (Hardcover): Sally Xiaojin Chen Resistance in Digital China - The Southern Weekly Incident (Hardcover)
Sally Xiaojin Chen
R3,178 Discovery Miles 31 780 Ships in 10 - 15 working days

By investigating the Southern Weekly Incident, in which censorship of the prominent Chinese newspaper Southern Weekly triggered mass online contention in Chinese society, Resistance in Digital China examines how Chinese people engage in resistance on digital networks whilst cautiously safeguarding their life under authoritarian rule. Chen's in-depth analysis of the Southern Weekly Incident ties together overlapping debates in internet studies, Chinese studies, social movement studies, political communication, and cultural studies to discuss issues of civic connectivity, emotions, embodiment, and the construction of a public sphere in digital China. Resistance in Digital China demonstrates a valuable methodology for conducting in-depth empirical examination of an act of resistance in order to explore political, cultural, and sociological meanings of Chinese people's resistance within party limits. Fruitfully combining 45 interviews with key players in the Southern Weekly Incident with largely Western-based communications theory, Chen develops an understanding of the ongoing formation of the Chinese public sphere as elite-led and emotional, at once invoked and rejected by Chinese citizens.

The Political Economy and Media Coverage of the European Economic Crisis - The case of Ireland (Hardcover): Julien Mercille The Political Economy and Media Coverage of the European Economic Crisis - The case of Ireland (Hardcover)
Julien Mercille
R4,498 Discovery Miles 44 980 Ships in 10 - 15 working days

The European economic crisis has been ongoing since 2008 and while austerity has spread over the continent is has failed to revive economies. The media have played an important ideological role in presenting the policies of economic and political elites in a favourable light, even if the latter's aim has been to shift the burden of adjustment onto citizens. This book explains why, using a critical political economic perspective and focusing on the case of Ireland to draw conclusions often applicable to Europe and the United States. Throughout, Ireland is compared with contemporary and historical examples to contextualise the arguments made. This book covers the housing bubble that led to the crash, the rescue of financial institutions by the state, the role of the European Union and International Monetary Fund, austerity, and the possibility of leaving the eurozone for Europe's peripheral countries. Through a systematic analysis of Ireland's main newspapers, it is argued that the media reflect the views and interests of those in power and downplay alternative policies that could lead to more progressive responses to the crisis.

The Economics of the Publishing and Information Industries - The Search for Yield in a Disintermediated World (Hardcover):... The Economics of the Publishing and Information Industries - The Search for Yield in a Disintermediated World (Hardcover)
Albert N Greco
R5,627 Discovery Miles 56 270 Ships in 10 - 15 working days

Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street's financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector's investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.

The Political Economies of Media - The Transformation of the Global Media Industries (Hardcover, New): Dal Yong Jin, Dwayne... The Political Economies of Media - The Transformation of the Global Media Industries (Hardcover, New)
Dal Yong Jin, Dwayne Winseck
R4,643 Discovery Miles 46 430 Ships in 10 - 15 working days

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Some advocates and more than a few critics have misconstrued the political economy of media as a unified field of inquiry. The authors from this volume, by contrast, draw from a more diverse stream of the schools of thought signified by this tradition: Neoclassical Economics, Radical Media Political Economy, Schumpeterian Institutional Political Economy, and the Cultural Industries School. The book as a whole is as alert to developments in our main objects of analysis - media institutions, technologies, markets, uses and society - as it is to changes in the world around us, including current trends in communication and media studies. The contributors show that digital media are disrupting entire media industries, but without erasing the past. Throughout, the impact of the unprecedented wave of media consolidation in the late-1990s and the financial crisis of the past few years loom large. The authors also suggest that there is no 'supra logic' of 'total system integration' that spans the network media, while insisting that one media sector is not the same as the next. Social networking activities often beg, pilfer and borrow 'content' from 'traditional media', but it remains the case that Time Warner, Comcast, the BBC and News Corp. are very different creatures than Apple, Baidu, Facebook or Google. In other words, even in the age of convergence and remix culture, different media continue to display their own distinctive political economies, as the volume's title - The Political Economies of Media - signals.

Designing the Music Business - Design Culture, Music Video and Virtual Reality (Hardcover, 1st ed. 2020): Guy Morrow Designing the Music Business - Design Culture, Music Video and Virtual Reality (Hardcover, 1st ed. 2020)
Guy Morrow
R3,113 Discovery Miles 31 130 Ships in 18 - 22 working days

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Virtual Globalization - Virtual Spaces/Tourist Spaces (Paperback): David Holmes Virtual Globalization - Virtual Spaces/Tourist Spaces (Paperback)
David Holmes
R1,416 Discovery Miles 14 160 Ships in 10 - 15 working days

This book examines the interrelationship between telecommunications and tourism in shaping the nature of space, place and the urban at the end of the twentieth century. They discuss how these agents are instrumental in the production of homogenous world-spaces, and how these, in turn, presuppose new kinds of political and cultural identity. This work will be of essential interest to scholars and students in the fields of sociology, geography, cultural studies and media studies.

Researching for the Media - Television, Radio and Journalism (Hardcover, 2nd edition): Adele Emm Researching for the Media - Television, Radio and Journalism (Hardcover, 2nd edition)
Adele Emm
R4,214 Discovery Miles 42 140 Ships in 10 - 15 working days

Researching for the Media: Television, Radio and Journalism is an essential guide to researching for the media industry. It explains the role of the researcher and journalist within radio, television and journalism exploring key areas of what to expect in the job. Researching for the Media: Television, Radio and Journalism offers advice and instruction on practical, ethical and legal issues which affect anyone working in these industries. Beginning with suggestions on how to think up ideas and how to devise treatments, through to general research methods and techniques and guidance on working on location at home and abroad, it uses real examples of good and bad practice from the industry. Written by an experienced researcher, writer and producer, Researching for the Media includes: Tips on finding contributors from contestants, experts and specialists through to audiences and celebrities How to find photographs, picture and film clips and the ethical and legal issues involved Advice on finding and using music and copyright issues How the media uses the internet and social media such as Twitter, Facebook, Instagram A discussion of risk assessment, codes of conduct, ethical behaviour and legal and safety issues A glossary of media terms, further reading and a list of helpful websites. Discover more at www.adeleemm.com

From Sit-Ins to #revolutions - Media and the Changing Nature of Protests (Hardcover): Olivia Guntarik, Victoria Grieve-Williams From Sit-Ins to #revolutions - Media and the Changing Nature of Protests (Hardcover)
Olivia Guntarik, Victoria Grieve-Williams
R3,188 Discovery Miles 31 880 Ships in 10 - 15 working days

From Sit-Ins to #revolutions examines the evolution and growth of digital activism, while at once outlining how scholars theorize and conceptualize the field through new methodologies. As it closely examines the role that social and digital media play in enabling protests, this volume probes the interplay between historical and contemporary protests, emancipation and empowerment, and online and offline protest activities. Drawn from academic and activist communities, the contributors look beyond often-studied mass action events in the USA, UK, and Australia to also incorporate perspectives from overlooked regions such as Aboriginal Australia, Thailand, Mexico, India, Jamaica and Black America. From illustrating the allure of political action to a closer look at how digital activists use new technologies to push toward reform, From Sit-Ins to #revolutions promises to shed new light on key questions within activism, from campaign organization and leadership to messaging and direct action.

Screenwriting - Creative Labor and Professional Practice (Paperback): Bridget Conor Screenwriting - Creative Labor and Professional Practice (Paperback)
Bridget Conor
R1,397 Discovery Miles 13 970 Ships in 10 - 15 working days

Screenwriting: Creative Labor and Professional Practice analyzes the histories, practices, identities and subjects which form and shape the daily working lives of screenwriters. Author Bridget Conor considers the ways in which contemporary screenwriters navigate and make sense of the labor markets in which they are immersed. Chapters explore areas including: Screenwriting histories and myths of the profession Screenwriting as creative labor Screenwriters' working lives Screenwriting work and the how-to genre Screenwriting work and inequalities Drawing on historical and critical perspectives of mainstream screenwriting in the USA and UK, as well as valuable interviews with working screenwriters, this book presents a highly original and multi-faceted study of screenwriting as creative labor and professional practice. The Open Access version of this book, available at www.taylorandfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.https://www.taylorfrancis.com/books/9780203080771

Creative Industries and Innovation in Europe - Concepts, Measures and Comparative Case Studies (Paperback): Luciana Lazzeretti Creative Industries and Innovation in Europe - Concepts, Measures and Comparative Case Studies (Paperback)
Luciana Lazzeretti
R1,442 Discovery Miles 14 420 Ships in 10 - 15 working days

In recent years, the study of creativity has shifted from analysis of culture as an end in itself to one of economic enhancement, and its capability to generate wealth and promote economic development. Increasingly, European cities and regions are using the arts to fuel wellbeing and reinvigorate economies after the comparative demise of more traditional industry and manufacturing. A growing literature is starting to highlight the innovation capacity of cultural and creative industries (CCIs) as they intersect the innovation processes of other manufacturing and services sectors with an innovative and creative output. Culture and creativity may be a strategic weapon to exit the present crisis and redefine an economic model of sustainable development. This book brings together a set of multidisciplinary contributions to investigate the kaleidoscope of European creativity, focussing on CCIs and the innovations connected with them. The two main questions that this volume aims to address are: How can we identify, map and define CCIs in Europe? And how do they contribute to innovation and sustainable growth? The volume is split into two parts. The first part deals with the definition, measurement and mapping of the geography of European CCIs according to a local economic approach, focussing on Italy, Spain, the UK, Austria, Denmark and France. This section surveys the different industrial typologies and spatial patterns, which underline a significant dissimilarity between the North and the South of Europe, mainly due to the difference between heritage-driven and technology-driven countries. The section concludes with a case study on a Japanese creative city. The second part collects some interesting cases of innovation generated in creative spaces such as cities of art or creative clusters and networks. This entails the study of innovations among creative and non-creative sectors (e.g. laser technologies in conservation of works of art and design networks in Italy) and across European and non-European countries (e.g. Spaghetti Western movies in the US or visual artists in New Zealand). Finally, an innovation capacity of culture that can regenerate mature sectors (e.g. the French food supply chain and Swiss watch Valley) or combine the creative and green economics paradigms (e.g. the green creative cities in North Europe) is analyzed. This book will appeal to academics, scholars and practitioners of urban and regional studies, cultural and creative economics and managerial and organization studies.

A Practical Guide to Call Center Technology - Select the Right Systems for Total Customer Satisfaction (Paperback): Andrew Waite A Practical Guide to Call Center Technology - Select the Right Systems for Total Customer Satisfaction (Paperback)
Andrew Waite
R1,459 Discovery Miles 14 590 Ships in 10 - 15 working days

Phone calls and emails from customers are not just events; they are significant milestones in customer relationships. This book presents a roadmap to significantly improving customer relationships, whether by phone, mail, fax, email, or Website, by getting the most out of call centre technology. The book bridges the business, technical and financial issues in building and managing a customer contact centre. It evaluates call centre technology and its practical implementation to foster enhanced customer satisfaction, while delivering results at a reasonable cost. The author explains how to transform a call centre into an effective cross media contact point staffed by people equipped with the appropriate tools, knowledge and skills to provide responsive answers to emails, faxes and calls requesting service and information. Further, the author explores how to make the call centre an engine of business growth by minimizing costs, enhancing customer satisfaction, and using technology to upsell and generate new revenues from existing customers.

From Corporate to Social Media - Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries... From Corporate to Social Media - Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries (Hardcover)
Marisol Sandoval
R4,368 Discovery Miles 43 680 Ships in 10 - 15 working days

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval's political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste - this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

Be Creative - Making a Living in the New Culture Industries (Paperback): A. McRobbie Be Creative - Making a Living in the New Culture Industries (Paperback)
A. McRobbie
R572 Discovery Miles 5 720 Ships in 9 - 17 working days

In this exciting new book Angela McRobbie charts the 'euphoric' moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment.McRobbie makes some bold arguments about the staging of creative economy as a mode of 'labour reform'; she proposes that the dispositif of creativity is a fine-tuned instrument for acclimatising the expanded, youthful urban middle classes to a future of work without the raft of entitlements and security which previous generations had struggled to win through the post-war period of social democratic government. Adopting a cultural studies perspective, McRobbie re-considers resistance as 'line of flight' and shows what is at stake in the new politics of culture and creativity. She incisively analyses 'project working' as the embodiment of the future of work and poses the question as to how people who come together on this basis can envisage developing stronger and more protective organisations and associations. Scattered throughout the book are excerpts from interviews with artists, stylists, fashion designers, policy-makers, and social entrepreneurs.

Media Franchising - Creative License and Collaboration in the Culture Industries (Hardcover, New): Derek Johnson Media Franchising - Creative License and Collaboration in the Culture Industries (Hardcover, New)
Derek Johnson
R2,883 Discovery Miles 28 830 Ships in 18 - 22 working days

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." --Heather Hendershot, author ofWhat's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. InMedia Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challengingconnotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchisingprovides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Ecology Documentaries - Their Function and Value Seen Through the Lens of Doughnut Economics (Hardcover): Susan Hayward Ecology Documentaries - Their Function and Value Seen Through the Lens of Doughnut Economics (Hardcover)
Susan Hayward
R4,201 Discovery Miles 42 010 Ships in 10 - 15 working days

Companion piece to Susan Hayward's Film Ecology focusing on ecology-documentaries produced since the new millennia. Using Kate Raworth's regenerative economic theoretical model as set out in Doughnut Economics, this book examines some 57 films emanating from Europe and the four areas of concern they raise about energy-production, pollution and waste-management, agribusiness, disrupted ecosystems and the migratory flow. This book is ideal for film studies scholars and students, including those teaching or studying film practice, documentary film, European cinema and environmental studies.

Step Off! - My Journey from Mimbo to Manhood (Hardcover): Dan Cortese Step Off! - My Journey from Mimbo to Manhood (Hardcover)
Dan Cortese
R544 R234 Discovery Miles 2 340 Save R310 (57%) Ships in 9 - 17 working days

Recognized from Seinfeld and MTV, Dan Cortese now gives readers a personal and humorous look at the life and career of an American TV actor and host Fans of Veronica's Closet, MTV Sports, What I Like About You, 8 Simple Rules, and Castle will relish this exclusive account of Dan's life and career. Step Off! is a hilarious look inside the eccentric experiences of a Hollywood favorite. He discusses life from his own honest, outrageous Hollywood perspective. Cortese shares the lessons he's learned--and a few he hasn't--working on screen for over two decades as an American actor. He also reveals details about his most rewarding job: being a father. Step Off! is a side-splitting, heart-warming journey through Dan's life and career, showing the hilarious and memorable aspects of acting, fame, and striving to be a super dad. Follow the actor's path from working in a steel mill in Pittsburgh, to the rock-climbing "Mimbo" on Seinfeld, to his life as a father of three. You're sure to laugh with this noteworthy celebrity book from Dan Cortese.

Ecology Documentaries - Their Function and Value Seen Through the Lens of Doughnut Economics (Paperback): Susan Hayward Ecology Documentaries - Their Function and Value Seen Through the Lens of Doughnut Economics (Paperback)
Susan Hayward
R1,180 Discovery Miles 11 800 Ships in 10 - 15 working days

Companion piece to Susan Hayward's Film Ecology focusing on ecology-documentaries produced since the new millennia. Using Kate Raworth's regenerative economic theoretical model as set out in Doughnut Economics, this book examines some 57 films emanating from Europe and the four areas of concern they raise about energy-production, pollution and waste-management, agribusiness, disrupted ecosystems and the migratory flow. This book is ideal for film studies scholars and students, including those teaching or studying film practice, documentary film, European cinema and environmental studies.

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