Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street's financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector's investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.

Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street's financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector's investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs. PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations. Contributors include: A.B. Albarran, A. Arrese, M. Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l. Liu, M. Medina, B.I. Mierzejewska, M.E. Gutierrez-Renteria, U. Rohn, A. Sanchez-Tabernero, C. Shao, X. Zhang

By investigating the Southern Weekly Incident, in which censorship of the prominent Chinese newspaper Southern Weekly triggered mass online contention in Chinese society, Resistance in Digital China examines how Chinese people engage in resistance on digital networks whilst cautiously safeguarding their life under authoritarian rule. Chen's in-depth analysis of the Southern Weekly Incident ties together overlapping debates in internet studies, Chinese studies, social movement studies, political communication, and cultural studies to discuss issues of civic connectivity, emotions, embodiment, and the construction of a public sphere in digital China. Resistance in Digital China demonstrates a valuable methodology for conducting in-depth empirical examination of an act of resistance in order to explore political, cultural, and sociological meanings of Chinese people's resistance within party limits. Fruitfully combining 45 interviews with key players in the Southern Weekly Incident with largely Western-based communications theory, Chen develops an understanding of the ongoing formation of the Chinese public sphere as elite-led and emotional, at once invoked and rejected by Chinese citizens.

The European economic crisis has been ongoing since 2008 and while austerity has spread over the continent is has failed to revive economies. The media have played an important ideological role in presenting the policies of economic and political elites in a favourable light, even if the latter's aim has been to shift the burden of adjustment onto citizens. This book explains why, using a critical political economic perspective and focusing on the case of Ireland to draw conclusions often applicable to Europe and the United States. Throughout, Ireland is compared with contemporary and historical examples to contextualise the arguments made. This book covers the housing bubble that led to the crash, the rescue of financial institutions by the state, the role of the European Union and International Monetary Fund, austerity, and the possibility of leaving the eurozone for Europe's peripheral countries. Through a systematic analysis of Ireland's main newspapers, it is argued that the media reflect the views and interests of those in power and downplay alternative policies that could lead to more progressive responses to the crisis.

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: * Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. * New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. * Extended content on international advertising and shared cultural values. * The introduction of a channels-based typology of marketing communication. * Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

In recent years, the study of creativity has shifted from analysis of culture as an end in itself to one of economic enhancement, and its capability to generate wealth and promote economic development. Increasingly, European cities and regions are using the arts to fuel wellbeing and reinvigorate economies after the comparative demise of more traditional industry and manufacturing. A growing literature is starting to highlight the innovation capacity of cultural and creative industries (CCIs) as they intersect the innovation processes of other manufacturing and services sectors with an innovative and creative output. Culture and creativity may be a strategic weapon to exit the present crisis and redefine an economic model of sustainable development. This book brings together a set of multidisciplinary contributions to investigate the kaleidoscope of European creativity, focussing on CCIs and the innovations connected with them. The two main questions that this volume aims to address are: How can we identify, map and define CCIs in Europe? And how do they contribute to innovation and sustainable growth? The volume is split into two parts. The first part deals with the definition, measurement and mapping of the geography of European CCIs according to a local economic approach, focussing on Italy, Spain, the UK, Austria, Denmark and France. This section surveys the different industrial typologies and spatial patterns, which underline a significant dissimilarity between the North and the South of Europe, mainly due to the difference between heritage-driven and technology-driven countries. The section concludes with a case study on a Japanese creative city. The second part collects some interesting cases of innovation generated in creative spaces such as cities of art or creative clusters and networks. This entails the study of innovations among creative and non-creative sectors (e.g. laser technologies in conservation of works of art and design networks in Italy) and across European and non-European countries (e.g. Spaghetti Western movies in the US or visual artists in New Zealand). Finally, an innovation capacity of culture that can regenerate mature sectors (e.g. the French food supply chain and Swiss watch Valley) or combine the creative and green economics paradigms (e.g. the green creative cities in North Europe) is analyzed. This book will appeal to academics, scholars and practitioners of urban and regional studies, cultural and creative economics and managerial and organization studies.

What is the link between Information Communication Technology (ICT) and women's empowerment in today's development context? How can ICT facilitate the pursuit of visions for a better world? Avoiding both 'techno-euphoric' and 'techno-pessimistic' hype this book offers answers. Based on analysis from twenty-one research teams in fourteen countries, Gender and ICTs in Africa and the Middle East explores a multitude of case studies - from the Sudanese radio sex education campaign to the 'Egyptian Facebook Revolution' - demonstrating what it takes to wield the emancipatory potential of ICT. A much needed, human-centred contribution to the fields of gender, development and Information Communication for Development.

Phone calls and emails from customers are not just events; they are significant milestones in customer relationships. This book presents a roadmap to significantly improving customer relationships, whether by phone, mail, fax, email, or Website, by getting the most out of call centre technology. The book bridges the business, technical and financial issues in building and managing a customer contact centre. It evaluates call centre technology and its practical implementation to foster enhanced customer satisfaction, while delivering results at a reasonable cost. The author explains how to transform a call centre into an effective cross media contact point staffed by people equipped with the appropriate tools, knowledge and skills to provide responsive answers to emails, faxes and calls requesting service and information. Further, the author explores how to make the call centre an engine of business growth by minimizing costs, enhancing customer satisfaction, and using technology to upsell and generate new revenues from existing customers.

Creativity is said to be the fuel of the contemporary economy. Dynamic industries such as film, music, television and design have changed the fortunes of entire cities, from Nashville to Los Angeles, Barcelona to Brisbane and beyond. Yet creativity remains mercurial it is at the heart of industrial innovation and can attract investment, but it is also an intangible, personal quality and experience. What exactly constitutes creativity?

Drawing on examples as diverse as postcard design, classical music, landscape art, tattooing, Aboriginal hip-hop, and rock sculpture, this book seeks to explore and redefine creativity as both economic and cultural phenomenon. Creativity also has a peculiar geography. Beyond Hollywood, creativity is evident in suburban, rural and remote places a quotidian, vernacular, eclectic enterprise. In seeking to redefine the creative industries, this book brings together geographers, historians, sociologists, cultural studies scholars and media/communications experts to explore creativity in diverse places outside major cities. These are places that are physically and/or metaphorically remote, are small in population terms, or which because of old industrial legacies are assumed by others to be unsophisticated or marginal in an imaginary geography of creativity. This book reveals the richness and depth, the challenges and surprises of being creative beyond city limits.

This book was originally published as a special issue of Australian Geographer."

Researching for the Media: Television, Radio and Journalism is an essential guide to researching for the media industry. It explains the role of the researcher and journalist within radio, television and journalism exploring key areas of what to expect in the job. Researching for the Media: Television, Radio and Journalism offers advice and instruction on practical, ethical and legal issues which affect anyone working in these industries. Beginning with suggestions on how to think up ideas and how to devise treatments, through to general research methods and techniques and guidance on working on location at home and abroad, it uses real examples of good and bad practice from the industry. Written by an experienced researcher, writer and producer, Researching for the Media includes: Tips on finding contributors from contestants, experts and specialists through to audiences and celebrities How to find photographs, picture and film clips and the ethical and legal issues involved Advice on finding and using music and copyright issues How the media uses the internet and social media such as Twitter, Facebook, Instagram A discussion of risk assessment, codes of conduct, ethical behaviour and legal and safety issues A glossary of media terms, further reading and a list of helpful websites. Discover more at www.adeleemm.com

Screenwriting: Creative Labor and Professional Practice analyzes the histories, practices, identities and subjects which form and shape the daily working lives of screenwriters. Author Bridget Conor considers the ways in which contemporary screenwriters navigate and make sense of the labor markets in which they are immersed. Chapters explore areas including: Screenwriting histories and myths of the profession Screenwriting as creative labor Screenwriters' working lives Screenwriting work and the how-to genre Screenwriting work and inequalities Drawing on historical and critical perspectives of mainstream screenwriting in the USA and UK, as well as valuable interviews with working screenwriters, this book presents a highly original and multi-faceted study of screenwriting as creative labor and professional practice. The Open Access version of this book, available at www.taylorandfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.https://www.taylorfrancis.com/books/9780203080771

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." --Heather Hendershot, author ofWhat's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. InMedia Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challengingconnotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchisingprovides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Contents:
Preface 1. What is it? The nature of new technologies and electronic text 2. Laying it out: Graphology, desktop publishing and multi-modal texts 3. Presenting it. How new technologies are presented in advertising and magazines 4. Specialising in it: Field specific language, jargon and subcultures 5. Naming it: Where do the new words come from? 6. Forming it: Word formation and new words 7. Tracking it: Tracing new words coming into language 8. Picturing it. Icons, symbols and metaphors 9. Mixing it. Mixed modes in e-mail and bulletin board messages 10. Speaking it in writing: Interactive written discourse in chat Glossary of key terms Bibliography and further references Website with sample electronic texts, language investigation projects and links

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval's political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste - this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

This major reference work provides a thorough and up-to-date survey and analysis of recent developments in the economics of telecommunications. The Handbooks serve both as a source of reference and technical supplement for the field of telecommunications economics. Volume I reviews the traditional literature to bring readers up to date on the current treatment of telecommunications economics. The coverage includes: demand, supply, costs, market structure, regulation, interconnection and universal service. Volume II is concerned with future developments that will arise in the digital era. The coverage includes: internet, electronic commerce, mobile voice and data transmission, point-to-point and multi-point communication, regulation, satellite services and universal service in the information age. Volume III examines the structure within which modern communications companies operate and evolve, and how corporations must account for multiple objectives associated with both national economic and social policy. The volume draws useful lessons from the recent corporate experience of major international telecommunications companies. The contributors explore the interaction of diversity in national approaches with the continuing need for international cooperation and coordination, which continues to be an important area of debate. The Handbooks are written at a level intended for professional use by economists, advanced undergraduate and graduate students, and will also prove useful to policy analysts, engineers and managers within the industry.

Companion piece to Susan Hayward's Film Ecology focusing on ecology-documentaries produced since the new millennia. Using Kate Raworth's regenerative economic theoretical model as set out in Doughnut Economics, this book examines some 57 films emanating from Europe and the four areas of concern they raise about energy-production, pollution and waste-management, agribusiness, disrupted ecosystems and the migratory flow. This book is ideal for film studies scholars and students, including those teaching or studying film practice, documentary film, European cinema and environmental studies.

Companion piece to Susan Hayward's Film Ecology focusing on ecology-documentaries produced since the new millennia. Using Kate Raworth's regenerative economic theoretical model as set out in Doughnut Economics, this book examines some 57 films emanating from Europe and the four areas of concern they raise about energy-production, pollution and waste-management, agribusiness, disrupted ecosystems and the migratory flow. This book is ideal for film studies scholars and students, including those teaching or studying film practice, documentary film, European cinema and environmental studies.

This book is a primer on media governance at a global level and the key influencing forces and organizations, such as ITU, WTO, UNESCO, WIPO, and ICANN. Governance oversees regulation, and questions addressed here include: Why do we regulate the various media at all? What currently are the major forms of global regulation, and how do they work? Who participates in, and who benefits from, media regulatory and governance structures? And what are the trends? Anyone interested in the media and its progressively rising influence over so many dimensions of society will sooner or later find themselves confronted with these questions. This book does not pretend to answer all the questions, but it raises key ones and points in directions where more complete answers can be found. Published in cooperation with UNRISD.

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

In Working Musicians Timothy D. Taylor offers a behind-the-scenes look at the labor of the mostly unknown composers, music editors, orchestrators, recording engineers, and other workers involved in producing music for films, television, and video games. Drawing on dozens of interviews with music workers in Los Angeles, Taylor explores the nature of their work and how they understand their roles in the entertainment business. Taylor traces how these cultural laborers have adapted to and cope with the conditions of neoliberalism as, over the last decade, their working conditions have become increasingly precarious. Digital technologies have accelerated production timelines and changed how content is delivered while new pay schemes have emerged that have transformed composers from artists into managers and paymasters. Taylor demonstrates that as bureaucratization and commercialization affect every aspect of media, the composers, musicians, music editors, engineers, and others whose soundtracks excite, inspire, and touch millions face the same structural economic challenges that have transformed American society, concentrating wealth and power in fewer and fewer hands.

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.

This book attempts to draw lessons from the experiences of developed as well as developing countries in carrying out telecommunications reform. Contributors come from academia, as well as from stakeholders in telecommunications policy in a dozen countries, mostly in the Asia-Pacific region.Globally, the telecommunications industry is undergoing major changes: technological advances in the form of a vast number of new digitised services, ownership shifts as state-owned carriers in many countries become fully or partly privatized, and a general transition from monopolistic to more competitive market environments. The economic and regulatory experiences derived from these changes are explored and analyzed using the USA, the UK, Australia and Singapore to represent developed and newly industrialized countries, and China, India, Indonesia, Malaysia, the Philippines, Sri Lanka, Thailand and Vietnam as examples of developing countries. The conclusions outlined in this timely volume hold important lessons for these as well as for other countries. This book will be of great interest to telecommunications policymakers, public and private stakeholders in the industry, along with those - especially academics and researchers - with an interest in the progress of telecommunications in developing countries.

First published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.