"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Soilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

Interest in relations between knowledge, power, and space has a long tradition in a range of disciplines, but it was reinvigorated in the last two decades through critical engagement with Foucault and Gramsci. This volume focuses on relations between knowledge and power. It shows why space is fundamental in any exercise of power and explains which roles various types of knowledge play in the acquisition, support, and legitimization of power. Topics include the control and manipulation of knowledge through centers of power in historical contexts, the geopolitics of knowledge about world politics, media control in twentieth century, cartography in modern war, the power of words, the changing face of Islamic authority, and the role of Millennialism in the United States. This book offers insights from disciplines such as geography, anthropology, scientific theology, Assyriology, and communication science.

The news media and the state are locked in a battle of wills in the world's emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.

Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolano develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.

Popular Media Cultures explores the relationship between audiences and media texts, their paratexts and interconnected ephemera. Authors focus on the cultural work done by media audiences, how they engage with social media and how convergence culture impacts on the strategies and activities of popular media fans.

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

For over a dozen years, the Vectors Lab has experimented with digital scholarship through its online publication, Vectors, and through Scalar, a multimedia authoring platform. The history of this software lab intersects a much longer tale about computation in the humanities, as well as tensions about the role of theory in related projects. Tara McPherson considers debates around the role of cultural theory within the digital humanities and addresses Gary Hall's claim that the goals of critical theory and of quantitative or computational analysis may be irreconcilable (or at the very least require "far more time and care"). She then asks what it might mean to design-from conception-digital tools and applications that emerge from contextual concerns of cultural theory and, in particular, from a feminist concern for difference. This path leads back to the Vectors Lab and its ongoing efforts at the intersection of theory and praxis.

The Routledge Companion to the Cultural Industries is collection of contemporary scholarship on the cultural industries and seeks to re-assert the importance of cultural production and consumption against the purely economic imperatives of the 'creative industries'. Across 43 chapters drawn from a wide range of geographic and disciplinary perspectives, this comprehensive volume offers a critical and empirically-informed examination of the contemporary cultural industries. A range of cultural industries are explored, from videogames to art galleries, all the time focussing on the culture that is being produced and its wider symbolic and socio-cultural meaning. Individual chapters consider their industrial structure, the policy that governs them, their geography, the labour that produces them, and the meaning they offer to consumers and participants. The collection also explores the historical dimension of cultural industry debates providing context for new readers, as well as critical orientation for those more familiar with the subject. Questions of industry structure, labour, place, international development, consumption and regulation are all explored in terms of their historical trajectory and potential future direction. By assessing the current challenges facing the cultural industries this collection of contemporary scholarship provides students and researchers with an essential guide to key ideas, issues, concepts and debates in the field.

As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.

Nick Couldry is one of the world's leading analysts of media power and voice, and has been publishing widely for 25 years. This volume, published 20 years after The Place of Media Power, brings together a rich collection of essays from his earliest to his latest writings, some of them hard to access, plus two previously unpublished chapters. The book's 15 chapters cover a variety of themes from voice to space, from Big Data to democracy, and from art to reality television. Taken together, they give a unique insight into the range of Couldry's interests and passions. Throughout, Couldry's commitment to connecting media research to wider debates in philosophy and social theory is clear. A substantial Afterword reflects on the common themes that run throughout his work and this volume, and the particular challenges of grasping media's contribution to social order in an age of datafication. A preface by leading US media scholar Jonathan Gray sets these essays in context. The result is an exciting and clearly-written text that will interest students and researchers of media, culture and social theory across the world.

In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan the Barbarian, Superman and El Eternauta, introduces us to the archaeology of transmedia, and reinstates the fact that it's not a new phenomenon.

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it's done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

The Internet's rapid diffusion and digitization of economic activities have led to the emergence of a new breed of criminals. Economic, political, and social impacts impacts of these cyber-criminals' activities have received considerable attention in recent years. Individuals, businesses, and governments rightfully worry about the security of their systems, networks, and IT infrastructures. Looking at the patterns of cybercrimes, it is apparent that many underlying assumptions about crimes are ?awed, unrealistic, and implausible to explain this new form of criminality. The empirical records regarding crime patterns and stra- gies to avoid and ?ght crimes run counter to the functioning of the cyberworld. The ?elds of hacking and cybercrime have also undergone political, social, and psychological metamorphosis. The cybercrime industry is a comparatively young area of inquiry. While there has been an agreement that the global cybercrime industry is tremendously huge, little is known about its exact size and structure. Very few published studies have examined economic and institutional factors that in?uence strategies and behaviors of various actors associated with the cybercrime industry. Theorists are also debating as to the best way to comprehend the actions of cyber criminals and hackers and the symbiotic relationships they have with various players.

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users' virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users' concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

This book is a rare and unusually reflective insider account of the transformational challenges of the cultural industries over the past 15 years. Opening with a fresh new perspective on music industry history, it explores how the industrial world evolves more by narrative plausibility than by precision, recognizing that corporate identity, purpose, and power can be both reinforced and subverted by modifications to various cultural master-plots and their traditional heroes and villains. Of most interest are the insights into the strategic struggles faced by corporate managers in the cultural industries, and by intellectual property policymakers dealing with the fascinating and seismic new millennium shifts in technology, communications, and related social behaviour. Illustrating how a satisfactory 'post-private' master-narrative for the digital age has yet to emerge, the book also makes a valuable contribution to loosening the industrial-political deadlock in the debate over copyright reform. It is essential reading for cultural industry practitioners, policymakers and scholars alike, indeed for anyone who takes an interest in the changing processes which affect the creation and dissemination of knowledge and culture.

The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts apply a variety of methodological approaches and illustrative case studies to present state-of-the-art analysis and perspectives.

Around the world, governments are employing technological advancements to revolutionize their ways of working, resulting in changing relationships among public organizations and their constituents. Important enablers are new uses of information and knowledge-sharing technologies that emerged with the advent of the Web 2.0 paradigm; initially used in the private arena, such user-friendly, participatory, intuitive and flexible Web 2.0 technologies (e.g., blogs, Wikis, RSS, social networking platforms, folksonomy, podcasting, mashups, virtual worlds, open linked data, etc.) are increasingly disseminated within the professional sphere, regardless of organization type or field of activities.

Current e-government environments have undergone considerable transformations in an attempt to satisfy the incessant demand for more advanced e-service delivery, better access to information and more efficient government management. Looking to the future, the emergence of Web 2.0, the rise of social networks and the wider dissemination of data and information are expected to generate many benefits, such as a better match between public services and citizens' expectations, greater adoption of online services by citizens and better control of costs and prevention of delays in the implementation of new services. Governments around the world are building frameworks and proposals for e-government 2.0, in the hopes of improving participation, transparency and integration, while speeding up the pace of innovation through collaboration and consultation.This volume addresses a gap in the research literature, offering timely insights on the e-government 2.0 phenomenon and directions for future practice and policy.

This book will be of interest to scholars and students of Asian studies, cultural industries, economic geography, and related areas of study. It discusses the results of a microscopic survey focusing on topics such as how animation studios form business relationships and how workers gain skills in the industry. The methodology was based on traditional Japanese economic geographical methods. The study also examines macroscopic issues such as why industrial agglomerations are formed in metropolises, why metropolises develop mutual networks, and how a type of cultural product is created in the metropolises. The methodology uses case studies of the animation industries in Japan, South Korea, and China. The detailed analysis covers the process of the industry s agglomeration within the East Asian metropolises of Tokyo, Seoul, and Shanghai as well as the division of labor among them. In addition, the transaction relationships among animation studios are examined, together with the promotion of the industry in the peripheral region of Okinawa, Japan. Differences in work styles and output among these cities are also examined. The research presented in this book contributes to understanding the spatial structure and reality of creativity inan innovative industry, particularly the East Asian content industry."

This book deals with the implications of convergence in communications. A wide-range of papers by expert scholars and inside policy analysts have been selected in order to capture the convergence issue from a number of perspectives, and to achieve a historical state-of-the-art. The book represents a holistic approach to convergence, bringing to bear a number of critical perspectives: economics, engineering, business, organization theory, psychology, policy analysis, and even analysis related to international relations. The volume succeeds in providing a multi-faceted and rich view of convergence, and also on issues beyond convergence. "Convergence in Communications and Beyond" will be a useful tool for schools of communication, centers for telecommunications studies, business schools, policy departments, telecommunication operators, suppliers and consulting companies as well as libraries and organisations interested in communications.

Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood's Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without fear of persecution. However, far from a stable concept that informs all media systems, the notion of media independence has long been contested, forming a crucial tension point in the regulation, shape, size and role of the media around the globe. Contributors including David Hesmondhalgh, Gholam Khiabany, Jose van Dijck, Hector Postigo, Anthony Fung, Stuart Allan and Geoff King demonstrate how the notion of independence has remained paramount, but contested, in ideals of what the media is for, how it should be regulated, what it should produce and what working within it should be like. They address questions of economics, labor relations, production cultures, ideologies and social functions.

Crumbling business models mean news media structures must change. Gavin Ellis explores the past and present use of newspaper trusts - drawing on case studies such as the Guardian, the Irish Times and the Pulitzer Prize winning Tampa Bay Times - to make the case for a form of ownership dedicated to sustaining high quality journalism.

Between 1925 and 1951, Kent Cooper transformed the Associated Press, making it the world's dominant news agency while changing the kind of journalism that millions of readers in the United States and other countries relied on. Gene Allen's biography is a globe-spanning account of how Cooper led and reshaped the most important institution in American--and eventually international--journalism in the mid-twentieth century. Allen critically assesses the many new approaches and causes that Cooper championed: introducing celebrity news and colorful features to a service previously known for stodgy reliability, pushing through disruptive technological innovations like the instantaneous transmission of news photos, and leading a crusade to bring American-style press freedom--inseparable from private ownership, in Cooper's view--to every country. His insistence on truthfulness and impartiality presents a sharp contrast to much of today's fractured journalistic landscape. Deeply researched and engagingly written, Mr. Associated Press traces Cooper's career as he built a new foundation for the modern AP and shaped the twentieth-century world of news.

Taking a multisector and multimarket approach, this text provides an in-depth analysis of the major economic developments of the book publishing, broadcasting, film, music, newspaper and video game industries. The contributors offer a detailed overview of the industries and their dynamics within global telecommunications, media and IT, combining vertical views and a synthetic horizontal approach to marshal facts and document their economic relevance.

Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B-to-B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers.