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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.
The Routledge Companion to Asian American Media offers readers a comprehensive examination of the way that Asian Americans have engaged with media, from the long history of Asian American actors and stories that have been featured in mainstream film and television, to the birth and development of a distinctly Asian American cinema, to the ever-shifting frontiers of Asian American digital media. Contributor essays focus on new approaches to the study of Asian American media including explorations of transnational and diasporic media, studies of intersectional identities encompassed by queer or mixed race Asian Americans, and examinations of new media practices that challenge notions of representation, participation, and community. Expertly organized to represent work across disciplines, this companion is an essential reference for the study of Asian American media and cultural studies.
Renowned activist Andy Parker's account of the story that shocked America, the murder of his daughter, reporter Alison Parker, on live television, and his extraordinary ensuing fight for commonsense gun safety legislation and doing "Whatever It Takes" to end gun violence. On August 26, 2015, Emmy Award–winning twenty-four-year-old reporter Alison Parker was murdered on live television, along with her colleague, photojournalist Adam Ward. Their interviewee was also shot, but survived. People watching at home heard the gunshots, and the gunman's video of the murder, which he uploaded to Facebook, would spread over the internet like wildfire. In the wake of his daughter's murder, Andy Parker became a national leader in the fight for commonsense gun safety legislation. The night of the murder, with his emotions still raw, he went on Fox News and vowed to do "Whatever it Takes" to end gun violence in America. Today he is a media go-to each time a shooting shocks the national consciousness, and has worked with a range of other crusaders, like Congresswoman Gabby Giffords, Mayor Michael Bloomberg, and Lenny Pozner, whose son was killed at Sandy Hook Elementary School and brought suit against Alex Jones and Infowars, who claimed the shooting was staged. In For Alison, Parker shares his work as a powerhouse battling gun violence and gives a plan for commonsense gun legislation that all sides should agree on. He calls out the NRA-backed politicians blocking the legislation, shares his fight against "truthers," who claim Alison's murder was fabricated, and reveals what's ahead in his fight to do whatever it takes to stop gun violence. Parker's story is one of great loss, but also resilience, determination, and a call to action. Senator Tim Kaine, also a fierce advocate for commonsense gun laws, contributes a moving foreword.
This lively introduction to television documentaries spotlights
their history, production and reception, principal forms and
functions and their adaptation to today’s programming needs. What
impact has television's growing commercialisation had on the type
of documentary broadcast? What has led to the introduction of an
increasing number of hybridised forms? These questions are
addressed within an examination of the role of institutions,
documentary’s 'special relationship' with the real, and an insight
into how audiences interpret the documentaries they view.
Confronting reality has been written with the requirements of media
studies students in mind, yet it is a must for everyone concerned
with recording reality in the fast-changing world of television
today.
In the1996 presidential election, voters stayed away from the polls in record numbers. This volume of original essays by leading political scientists and media scholars examines the nature of political disengagement among the public and offers concrete solutions for how the government and media can stimulate public engagement in the political process. Among recommendations are more public deliberation, media responsibility, and campaign finance reform. Candidates with integrity, issues that matter, and information that is both reliable and meaningful will motivate the disaffected more surely than special-interest appeals to minorities, lower-income voters, students, and others. Further recommendations include using the Internet, structural change in registration and voting, and 'reverse socialization'.
"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle." -Richard E. Collins, The Open University, U.K. How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting, but not newspaper publishing, usually regulated and sometimes subsidized? Media Economics: Applying Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment. Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment. Key Features Chapter opening vignettes introduce the issues analyzed in each chapter Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts Examples from a variety of media industries including those in the United States, Canada, the United Kingdom, and Australia A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individually Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs.
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.
The status of English as a global language is deeply divisive and hotly contested. The Local Politics of Global English analyzes linguistic globalization in five countries that differ greatly in both their degree of global integration and their use of English. By drawing on the work of language scholars and the growing field of globalization studies, the author provides a revealing portrait of how politicians, activists, scholars and policy-makers in the United States, France, India, South Africa, and Nepal are debating the questions that plague local controversies over global English. Concepts of hegemony and resistance, elites and subalterns, and liberalization and democratization are incorporated into case studies that provide insight into the politics of linguistic globalization from above and from below. Of interest to students of politics and culture, as well as teachers and learners of language, The Local Politics of Global English is a detailed examination of a timely and controversial topic.
This remarkably clearly written and timely critical evaluation of core issues in the study and application of interactive digital narrative (IDN) untangles the range of theories and arguments that have developed around IDN over the past three decades. Looking back over the past thirty years of theorizing around interactivity, storytelling, and the digital across the fields of game design/game studies, media studies, and narratology, but also at interactive documentary and other emerging forms, this text offers important and insightful correctives to common misunderstandings that pervade the field. This book also changes the perspective on IDN by introducing a comprehensive conceptual framework influenced by cybernetics and cognitive narratology, addressing limitations of perspectives originally developed for legacy media forms. Applying its framework, the book analyzes successful works and lays out concrete design advice, providing instructors, students and practitioners with a more precise and specific understanding of IDN. This will be essential reading for courses in interactive narrative, interactive storytelling and game writing as well as digital media more generally.
The status of English as a global language is deeply divisive and hotly contested. The Local Politics of Global English analyzes linguistic globalization in five countries that differ greatly in both their degree of global integration and their use of English. By drawing on the work of language scholars and the growing field of globalization studies, the author provides a revealing portrait of how politicians, activists, scholars and policy-makers in the United States, France, India, South Africa, and Nepal are debating the questions that plague local controversies over global English. Concepts of hegemony and resistance, elites and subalterns, and liberalization and democratization are incorporated into case studies that provide insight into the politics of linguistic globalization from above and from below. Of interest to students of politics and culture, as well as teachers and learners of language, The Local Politics of Global English is a detailed examination of a timely and controversial topic.
Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, an adviser to Murdoch for 35 years, reveals what makes Rupert tick - from his love of taking risks to his mistrust of the establishment - and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-spanning enterprise worth over $50 billion.
This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies. It brings together specialists in cultural diversity and media industries, presenting an international and interdisciplinary collection of essays that draw from different fields of studies - notably Communication, Economics, Political Science and Law. Among the topics discussed are: the principle of diversity as a goal of cultural and communication policies, the assessment of the UNESCO Convention on Cultural Diversity, free trade agreements and the conception of cultural goods and services they advance, the challenges faced by the production, circulation and consumption of cultural content through the Internet, the role algorithms play in the organization and functioning of online platforms, Netflix and the hegemony of global media. The approach is a critical understanding of audio-visual diversity, that aims to transcend specific issues like media ownership, ideas portrayed or modes of consumption as such, to focus on a more balanced distribution of communicative power. This volume is an essential read for scholars and researchers in Communication Studies, Economy of Culture, International Relations and International Law, as well as policy makers, journalists specialized in media and culture, and managers of public and private institutions involved in the development of cultural and communication policies. Postgraduate students will find it a key reference point.
Zenith's "The Quality Goes in Before the Name Goes On" is one of the most recognized, and well earned, corporate mottos in America. Founded by two Navy radiomen in 1919, luck and the infusion of capital from a wealthy adventurer and car salesman started the Zenith Radio Corporation on a journey that would propell it to the top of the United States electronics manufacturing industry. The rise was an interesting one, the cast of high profile. With access to the Zenith corporate archives and their discovery of the long sealed files of one of Zenith's founders, the authors present for the first time the documented story of Zenith radio and company from 1919 through 1935. Professors Cones and Bryant draw on their long experience as radio enthusiasts and writers for both the popular and scholarly press to tell the fascinating story of Zenith's impact on early radio history. They present a wealth of never before published photographs, documents, and information, as well as color portraits of many Zenith radios of the era. Complimenting the story is an illustrated catalog of nearly every Chicago Radio Laboratory and Zenith radio model produced between 1919 and 1935 and a database of valuable information which covers every radio produced by the company, along with a rarity and price guide.
Location Technologies in International Context offers the first international account of location technologies (in an expanded sense) and brings together a range of contributions on these technologies and their various cultures of use within the Global South. This collection asks: How, within the Global South, do location technologies differ across national markets, geo-linguistic communities and cultural contexts? What are the contrasting or shared meanings and practices associated with location technologies? And what innovative practices and new (or reinvigorated) theory may emerge from attention to the Global South? In exploring these questions, the collection contributes to our understanding of social, cultural, gendered and political relations on a global and local scale. Location Technologies in International Context is ideal for a range of disciplines, including cultural, communication and media studies; anthropology, sociology and geography; new media, Internet and mobile studies; and informatics and development studies.
With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.
From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close? You might think. But you'd be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there's a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures-and the 2020 campaign shows no signs of bucking this trend. When candidates don't enjoy the name recognition and celebrity of the presidential contenders, it's very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day-not Tweets-to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics-almost 90 percent of 2016's local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.
Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events. Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with audiences. Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture. This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.
With a foreword from Michael Schudson, The Rise of Nonprofit Investigative Journalism in the United States examines the rapid growth, impact and sustainability of not-for-profit investigative reporting and its impact on US democracy and mainstream journalism. The book addresses key questions about the sustainability of foundation funding, the agendas of foundations, and the ethical issues that arise from philanthropically funded journalism. It provides a theoretical framework that enables readers to recognize connections and relationships that the nonprofit accountability journalism sector has with the economic, political and mainstream media fields in the United States. As battered news media struggled to survive the financial crisis of 2007-2009, dozens of investigative and public service reporting startups funded by foundations, billionaires and everyday citizens were launched to scrutinize local, state and national issues. Foundations, donors and many journalists believed there was a crisis for investigative journalism and democracy in the United States. This book challenges this and argues that legacy editors acted to quarantine their investigative teams from newsroom cuts. It also demonstrates how nonprofit journalism transformed aspects of journalistic practice. Through detailed research and practical discussion, it provides a comprehensive study of this increasingly important genre of journalism. The Rise of Nonprofit Investigative Journalism in the United States is an important text for academics and students of journalism, communications theory, media and democracy-related units, as well as journalists worldwide.
This important volume examines European perspectives on the historical relations that women have maintained with information and communication technologies (ICTs), since the telegraph. Features: describes how gendered networks have formed around ICT since the late 19th Century; reviews the gendered issues revealed by the conflict between the actress Ms Sylviac and the French telephone administration in 1904, or by 'feminine' blogs; examines how gender representations, age categories, and uses of ICT interact and are mutually formed in children's magazines; illuminates the participation of women in the early days of computing, through a case study on the Rothamsted Statistics Department; presents a comparative study of women in computing in France, Finland and the UK, revealing similar gender divisions within the ICT professions of these countries; discusses diversity interventions and the part that history could (and should) play to ensure women do not take second place in specific occupational sectors.
A commitment to free speech is a fundamental precept of all liberal
democracies. However, democracies can differ significantly when
addressing the constitutionality of laws regulating certain kinds
of speech. In the United States, for instance, the commitment to
free speech under the First Amendment has been held by the Supreme
Court to protect the public expression of the most noxious racist
ideology and hence to render unconstitutional even narrow
restrictions on hate speech. In contrast, governments have been
accorded considerable leeway to restrict racist and other extreme
expression in almost every other democracy, including Canada, the
United Kingdom, and other European countries. This book considers
the legal responses of various liberal democracies towards hate
speech and other forms of extreme expression, and examines the
following questions:
The Digital Hand, Volume 2, is a historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media and entertainment sectors over the past half century. It is past of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy. Computers have fundamentally changed the nature of work in America. However it is difficult to grasp the full extent of these changes and their implications for the future of business. To begin the long process of understanding the effects of computing in American business, we need to know the history of how computers were first used, by whom and why. In this, the second volume of The Digital Hand, James W. Cortada combines detailed analysis with narrative history to provide a broad overview of computing's and telecomunications' role in over a dozen industries, ranging from Old Economy sectors like finance and publishing to New Economy sectors like digital photography and video games. He also devotes considerable attention to the rapidly changing media and entertainment industries which are now some of the most technologically advanced in the American economy. Beginning in 1950, when commercial applications of digital technology began to appear, Cortada examines the ways different industries adopted new technologies, as well as the ways their innovative applications influenced other industries and the US economy as a whole. He builds on the surveys presented in the first volume of the series, which examined sixteen manufacturing, process, transportation, wholesale and retail industries. In addition to thisaccount, of computers' impact on industries, Cortada also demonstrates how industries themselves influenced the nature of digital technology. Managers, historians and others interested in the history of modern business will appreciate this historical analysis of digital technology's many roles and future possibilities in an wide array of industries. The Digital Hand provides a detailed picture of what the infrastructure of the Information Age really looks like and how we got there.
More than just a simple journey through the history of Pokemon, Daniel Dockery offers an in-depth look at the franchise's many branches of impact and influence. With dozens of firsthand interviews, Monster Kids covers its beginnings as a Japanese video game created to recapture one man's love of bug-collecting as a child before diving into the decisions and conditions that would ultimately lead to that game's global domination. With its continued growth as television shows, spin-off video games, blockbuster movies, trading cards, and toys, Pokemon is a unique and special brand that manages to continue to capture the attention and adoration of its eager fanbase 25 years after its initial release. Whether it was new animated shows like Digimon, Cardcaptors, and Yu-Gi-Oh!; the rise of monster-catching video games and trading card games; and more, Pikachu, the king of pop culture in the '90s, opened the doors in America to those hoping to capture some of Pokemon's dedicated fans. In Monster Kids, Dockery combines the personal stories of the people who helped bring Pokemon to the global stage with affection and humor, making this book the ultimate look at the rise of the franchise in Japan and then North America, but also the generation of kids whose passion for "catching them all" created a unique cultural phenomenon that continues to make a profound impact today.
Documentary is fast changing: with the digital revolution and the enormous increase in Internet usage, the range of information and outlets for distribution continues to become more diverse. In this context, are the traditional themes and frequently irreconcilable critical positions of study still valid -- or are they changing, and if so, how? In short, what are the issues for documentary studies now? The starting point of Issues in Contemporary Documentary is that although documentary history cannot be ignored, the genre needs to be understood as complex, multi-faceted, and influenced by a range of different contexts. Jane Chapman brings to life the challenges of contemporary documentary in an accessible way by balancing theoretical discussion with use of cutting edge material from Europe and North America and the developing world. Whilst the need for critical appraisal of documentary is greater than ever before, Chapman believes that future discourses are likely to be shared between academics and specialist online communities as viewers become makers, and both categories may also become activists. Maintaining all parties can benefit from an awareness of continuity and change, she predicts that activist documentary will increasingly become a category to follow in the future. Each chapter contains recent international case studies, and the content evolves thematically with definitions, representation, objectivity, subjectivity, censorship, authorial voice, reflexivity, and ethics as headings. This free standing, innovative study can also be used in conjunction with Documentary in Practice (Polity 2007) by the same author. The two books provide an essential 2 volume introduction for all students and scholars of film and media, plus those practitioners seeking insight into their craft.
This volume gathers scholarship from varying disciplinary perspectives to explore media owned or created by members of the African diaspora, examine its relationship with diasporic audiences, and consider its impact on mainstream culture in general. Contributors highlight creations and contributions of people of the African diaspora, the interconnections of Black American and African-centered media, and the experiences of audiences and users across the African diaspora, positioning members of the Black and African Diaspora as subjects of their own narratives, active participants and creators. In so doing, this volume addresses issues of identity, culture, audiences, and global influence.
In recent years the widely held misconception of the media as an 'ephemeral' industry has been challenged by research on the industry's significant material footprint. Despite this material turn, no systematic study of this sector has been conducted in ways that considers the role of the media industries as consumers and users of a range of natural resources. Filling this gap, Environmental Management of the Media discusses the environmental management of the media industries in the UK and the Nordic countries. These Nordic countries, both as a set of small nations and as a regional constellation, are frequently perceived as some of the 'greenest' in the world, yet, not only is the footprint of the media industries practically ignored in academic research, but the very real stakes of the industries' global impact are not comprehensively understood. Here, the author focuses on four key areas for investigating the material impact of Nordic media: (1) resources used for production and dissemination; (2) regulation of the media; (3) organizational management; and (4) labour practices. By adopting an interdisciplinary perspective that combines ecocritical analysis with interrogation of the political economy of the creative industries, Kaapa argues that taking the industries to task on their environmental footprint is a multilevel resource and organizational management issue that must be addressed more effectively in contemporary media studies. This book will be of great interest to students and scholars of media, communication and environmental studies. |
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