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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Worrier State - Risk, Anxiety and Moral Panic in South Africa (Paperback): Nicky Falkof Worrier State - Risk, Anxiety and Moral Panic in South Africa (Paperback)
Nicky Falkof
R635 Discovery Miles 6 350 Ships in 9 - 15 working days

Risk, anxiety and moral panic are endemic to contemporary societies and media forms. How do these phenomena manifest in a place like South Africa, which features heightened insecurity, deep inequality and accelerated social change? What happens when cultures of fear intersect with pervasive systems of gender, race and class? Worrier state investigates four case studies in which fear and anxiety appear in radically different ways: the far right myth of 'white genocide'; so-called 'Satanist' murders of young women; an urban legend about township crime; and social theories about safety and goodness in the suburbs. Falkof foregrounds the significance of emotion as a socio-political force, emphasising South Africa's imbrication within globalised conditions of anxiety and thus its fundamental and often-ignored hypermodernity. The book offers a bold and creative perspective on the social roles of fear and emotion in South Africa and thus on everyday life in this complex place. -- .

Understanding Engagement in Transmedia Culture (Paperback): Elizabeth Evans Understanding Engagement in Transmedia Culture (Paperback)
Elizabeth Evans
R1,171 Discovery Miles 11 710 Ships in 9 - 15 working days

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback): Ulrike Rohn, Tom Evens Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback)
Ulrike Rohn, Tom Evens
R1,198 Discovery Miles 11 980 Ships in 12 - 17 working days

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

The Development of China's Information Resource Industry - Theory and Evaluation (Hardcover): Minghui Qian, Hui Ling Feng The Development of China's Information Resource Industry - Theory and Evaluation (Hardcover)
Minghui Qian, Hui Ling Feng; Contributions by Diana Gao; Guojun Zhao
R4,430 Discovery Miles 44 300 Ships in 12 - 17 working days

The industrialization of information resources has been a growing trend across the world in recent years, especially in China, where the information resource industry has expanded exponentially for more than a decade. While analyzing the development conditions of China's information resource industry, this book clearly defines the implications and strategic value of the industry, summarizes basic information resource industry theories, and clarifies the history of its development and special regional characteristics within the Chinese context. Drawing on the statistics and measurement of various economic indicators of the information resource industry, the authors propose four stages of development: a germination period, an initial development period, a subsequent rapid development period, and lastly, a steady development period. At the same time, the book draws upon various theoretical models such as the "Dynamic Resource Triangle" model, the "Information Resource Industrial Symbiosis" model, the value chain model, and the explanation model of information consumption in order to shed light on the information resource industry's elements and the optimization of its management. In addition, the authors present the Information Resource Industry Development Index (IRIDI) to evaluate the industry's development in different provinces and cities across mainland China and monitor its dynamics from the point of view of industrial value and the external environment. While the book lays a solid theoretical foundation for the growth of China's information resource industry, it will also give international readers a clear picture of China's emerging industries in the current era.

The Quest for Attention - Nonprofit Advocacy in a Social Media Age (Paperback): Chao Guo, Gregory D. Saxton The Quest for Attention - Nonprofit Advocacy in a Social Media Age (Paperback)
Chao Guo, Gregory D. Saxton
R797 Discovery Miles 7 970 Ships in 12 - 17 working days

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Broadcast Journalism - in the 21st Century (Hardcover): K. M Shrivastava Broadcast Journalism - in the 21st Century (Hardcover)
K. M Shrivastava
R640 R530 Discovery Miles 5 300 Save R110 (17%) Ships in 12 - 17 working days

A geographical focus on the United Kingdom, the United States, and India offers international contrasts and comparisons in this look at the evolution of broadcasting and the impact of technology on media. Broadcast equipment, software, and production techniques are discussed with real examples from radio and television news production. Key figures including Steve Case, Ted Turner, Walt Disney, and Rupert Murdoch are profiled, with a discussion of why broadcasting is dominated by large corporations. Information on the code of ethics that governs this fourth estate highlights different challenges presented to private and international channels.

Making Media Work - Cultures of Management in the Entertainment Industries (Paperback): Derek Johnson, Derek Kompare, Avi Santo Making Media Work - Cultures of Management in the Entertainment Industries (Paperback)
Derek Johnson, Derek Kompare, Avi Santo
R800 Discovery Miles 8 000 Ships in 12 - 17 working days

The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-"the suits"-who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners-artists, talent scouts, performers, directors, show runners, and more-in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Write Your Own Story - How I Took Control by Letting Go (Hardcover): Patti Ann Browne Write Your Own Story - How I Took Control by Letting Go (Hardcover)
Patti Ann Browne
R728 R605 Discovery Miles 6 050 Save R123 (17%) Ships in 10 - 15 working days
Design Thinking Research - Investigating Design Team Performance (Hardcover, 1st ed. 2020): Christoph Meinel, Larry Leifer Design Thinking Research - Investigating Design Team Performance (Hardcover, 1st ed. 2020)
Christoph Meinel, Larry Leifer
R4,780 Discovery Miles 47 800 Ships in 10 - 15 working days

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. Offering readers a closer look at design thinking, and its innovation processes and methods, this volume addresses the new and growing field of neurodesign, which applies insights from the neurosciences in order to improve design team performance. Thinking and devising innovations are inherently human activities - and so is design thinking. Accordingly, design thinking is not merely the result of special courses or of being gifted or trained: it is a way of dealing with our environment and improving techniques, technologies and life in general. As such, the research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation - be they experienced design thinkers or newcomers.

Fringe Benefits - The Good, the Bad, the Beautiful...and the O'Briens (Hardcover): Donough O'Brien Fringe Benefits - The Good, the Bad, the Beautiful...and the O'Briens (Hardcover)
Donough O'Brien; Photographs by Patrick Lichfield, John D. Green; Foreword by Joanna Lumley
R670 Discovery Miles 6 700 Ships in 12 - 17 working days

In the opening chapters the author records his father Toby's remarkable career in PR. This began just before World War II with Toby becoming responsible for taking the initiative away from Germany's propoganda machine controlled by the well organized and funded Nazi party. After the war Toby was one of the first political spin-doctors, worked for the Conservative Party and later rose to be the doyen of commercial and international PR in the UK. Later in the book, Donough picks up his own story and this really comes to life when he joins the Irish Guards. He then treats us to four years of amusing military recollections. On leaving, the author started civilian work in a London that is just beginning to come alive - the Swinging Sixties have arrived. Like his father he goes into PR and records a memoir of the most colourful people of the period. The glamorous certainly feature - Joanna Lumley, Jacqueline Bisset and Charlotte Rampling are just some. His involvement in the opening of the trendiest nightclub of the period, Sibylla's, with its guest list of all the greats of rock n' roll is another seminal moment.

Media Franchising - Creative License and Collaboration in the Culture Industries (Paperback): Derek Johnson Media Franchising - Creative License and Collaboration in the Culture Industries (Paperback)
Derek Johnson
R804 Discovery Miles 8 040 Ships in 12 - 17 working days

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." -Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

New Leadership in Strategy and Communication - Shifting Perspective on Innovation, Leadership, and System Design (Hardcover,... New Leadership in Strategy and Communication - Shifting Perspective on Innovation, Leadership, and System Design (Hardcover, 1st ed. 2020)
Nicole Pfeffermann
R3,039 Discovery Miles 30 390 Ships in 10 - 15 working days

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership-from strategic business (model) innovation to system design and humanity-and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.

Tourism Social Media - Transformations in Identity, Community and Culture (Hardcover): Ana Maria Munar, Szilvia Gyimothy,... Tourism Social Media - Transformations in Identity, Community and Culture (Hardcover)
Ana Maria Munar, Szilvia Gyimothy, Liping Cai
R4,245 Discovery Miles 42 450 Ships in 12 - 17 working days

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. The book emphasizes the role of fantasy and imagination in fluid tourism experiences and critically scrutinizes contested concepts pertaining to human interaction in cyberspace, such as equality, anonymity, transparency, democratization, and publicity culture. The chapters summon insights from Media Studies, Actor-Network Theory, Communicative Action and Symbolic Convergence among others, and offer a palette of emerging methods suitable for academic enquiries of virtual worlds. The theoretical grounding, empirical evidences, and interdisciplinary analysis of the anthology expand the actual research agenda and shed light on conceptual tensions and ambiguities in the present literature. As such, Tourism Social Media: Transformations in Identity, Community and Culture contributes to increasing research reflexivity in tourism studies at large.

Selected Letters of Clive Bell - Art, Love and War in Bloomsbury (Hardcover): Mark Hussey Selected Letters of Clive Bell - Art, Love and War in Bloomsbury (Hardcover)
Mark Hussey
R1,504 R1,289 Discovery Miles 12 890 Save R215 (14%) Ships in 9 - 15 working days

Clive Bell was a pivotal member of the Bloomsbury Group. His marriage to Vanessa Bell and his, at times tempestuous, relations with his sister-in-law Virginia Woolf form important strands in the cultural history of modernism. A tireless champion of modernist art, a committed pacifist and conscientious objector, Bell produced a huge body of correspondence with many of the leading artistic and political figures of his time. His lively, witty, highly opinionated letters are a window into the turbulence of the early twentieth century, populated by friends and acquaintances including T. S. Eliot, Katherine Mansfield, Pablo Picasso and Jean Cocteau, as well as his Bloomsbury set, Desmond MacCarthy, Leonard and Virginia Woolf, Duncan Grant, Maynard Keynes, Roger Fry and Vanessa Bell. Arranged in eight categories - Bloomsbury Circles; Virginia; War; Arts and Letters; To the Editor; Francophile; Travels; Love, Gossip, Home - this selection emphasises Bell's enormously varied life and interests. Born in the reign of Queen Victoria and living long enough to have been able to hear the Beatles on the radio, these letters demonstrate that Bell's appetite for art, for love and for peace never flagged.

From Bombay to Bollywood - The Making of a Global Media Industry (Paperback): Aswin Punathambekar From Bombay to Bollywood - The Making of a Global Media Industry (Paperback)
Aswin Punathambekar
R800 Discovery Miles 8 000 Ships in 12 - 17 working days

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

Women, Inequality and Media Work (Paperback): Anne O'Brien Women, Inequality and Media Work (Paperback)
Anne O'Brien
R1,189 Discovery Miles 11 890 Ships in 12 - 17 working days

Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women's place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This book goes behind the camera to explore the world of women working in media industries and unpacks the systemic gender inequality that they experience at work. It argues that women internalize their experience of gender inequality by adopting various beliefs: whether it is that gender does not matter in the workplace; that the workplace is now post-feminist; or by adopting a sense of self as liminal, neither fully included nor excluded from the industry. Drawing on detailed academic research and empirical investigation, Women, Inequality and Media Work is an important and timely book for students, researchers and those working in media industries.

Culture is Bad for You - Inequality in the Cultural and Creative Industries (Paperback): Orian Brook, Dave O'Brien, Mark... Culture is Bad for You - Inequality in the Cultural and Creative Industries (Paperback)
Orian Brook, Dave O'Brien, Mark Taylor
R376 Discovery Miles 3 760 Ships in 12 - 17 working days

Culture will keep you fit and healthy. Culture will bring communities together. Culture will improve your education. This is the message from governments and arts organisations across the country; however, this book explains why we need to be cautious about culture. Offering a powerful call to transform the cultural and creative industries, Culture is bad for you examines the intersections between race, class, and gender in the mechanisms of exclusion in cultural occupations. Exclusion from culture begins at an early age, the authors argue, and despite claims by cultural institutions and businesses to hire talented and hardworking individuals, women, people of colour, and those from working class backgrounds are systematically disbarred. While the inequalities that characterise both workforce and audience remain unaddressed, the positive contribution culture makes to society can never be fully realised. -- .

Social Media Marketing - Emerging Concepts and Applications (Paperback, Softcover reprint of the original 1st ed. 2018): Githa... Social Media Marketing - Emerging Concepts and Applications (Paperback, Softcover reprint of the original 1st ed. 2018)
Githa Heggde, G. Shainesh
R2,957 Discovery Miles 29 570 Ships in 10 - 15 working days

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to "hear" about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.

The Art of the Storyboard - A filmmaker's introduction (Paperback, 2nd edition): John Hart The Art of the Storyboard - A filmmaker's introduction (Paperback, 2nd edition)
John Hart
R968 Discovery Miles 9 680 Ships in 9 - 15 working days

Communicate your vision, tell your story and plan major scenes with simple, effective storyboarding techniques.
Using sketches of shots from classic films, from silents to the present day, John Hart leads you through the history and evolution of this craft to help you get to grips with translating your vision onto paper, from the rough sketch to the finished storyboard. More than 150 illustrations from the author's and other storyboard artists' work illuminate the text throughout to help you master the essential components of storyboarding, such as framing, placement of figures, and camera angles.
Level: Novice
* Plan effectively, communicate clearly and budget accurately with strong storyboards
* See how it's done - with more than 150 detailed sketches and storyboards illustrating every point
* If you are just starting your filmmaking career and want to get to grips with this vital preproduction tool - let John Hart show you how!

The Music Business and Digital Impacts - Innovations and Disruptions in the Music Industries (Paperback, Softcover reprint of... The Music Business and Digital Impacts - Innovations and Disruptions in the Music Industries (Paperback, Softcover reprint of the original 1st ed. 2018)
Daniel Nordgard
R2,703 Discovery Miles 27 030 Ships in 10 - 15 working days

This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music industries' transition to a digital era. These talks were closed to the public and operated under the Chatham House Rule, which means that they involved a very different type of discussion from those held in public settings, panels or conferences. As such, the book offers a much more nuanced understanding of the industries' difficulties in adjusting to changing conditions, demonstrating the internal power-struggles and differences that make digital change so difficult. After presenting a theoretical framework for assessing digital change in the music industries, the author then provides his research findings, including quotes from the Kristiansand Roundtable Conference. Following from these findings, he develops three critical concepts that explain the nature as well as the problems of the music industries' adaptation process. In conclusion, he challenges the general definition of crisis in the music industries and contradicts the widely held view that digitalization is a case of vertical integration.

Health Translation and Media Communication - A Corpus Study of the Media Communication of Translated Health Knowledge... Health Translation and Media Communication - A Corpus Study of the Media Communication of Translated Health Knowledge (Paperback)
Meng Ji
R674 Discovery Miles 6 740 Ships in 12 - 17 working days

Cross-sectoral interaction and cooperation in the communication of nutritional health risks represents a strategic research area among national governments and international health authorities. The key research question this book addresses is whether and how different industrial sectors interact with each other in the communication and industrial utilisation of health research findings. Through the introduction and exploration of large-scale industry news and digital media resources, this book systematically analyses a range of digital news genres and identifies new and growing trends of inter-sectoral interaction around the communication of nutritional health in the Chinese language at both international and national levels. This book argues that cross-sectoral interaction can be explored to identify areas that require policy intervention to increase the efficiency and effectiveness of current health communication and promotion. Inter-sectoral interaction can also provide incentives to develop new social programmes and business models to innovate and transform traditional industrial sectors.

Handbook of State Aid for Film - Finance, Industries and Regulation (Paperback, Softcover reprint of the original 1st ed.... Handbook of State Aid for Film - Finance, Industries and Regulation (Paperback, Softcover reprint of the original 1st ed. 2018)
Paul Clemens Murschetz, Roland Teichmann, Matthias Karmasin
R5,884 Discovery Miles 58 840 Ships in 10 - 15 working days

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today's global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries. This highly informative book will help both scholars and practitioners in the film industry to understand the complexity of issues and the requirements necessary to preserve the social benefits of film as an important cultural good.

The Road to Wicked - The Marketing and Consumption of Oz from L. Frank Baum to Broadway (Paperback, Softcover reprint of the... The Road to Wicked - The Marketing and Consumption of Oz from L. Frank Baum to Broadway (Paperback, Softcover reprint of the original 1st ed. 2018)
Kent Drummond, Susan Aronstein, Terri L. Rittenburg
R1,812 Discovery Miles 18 120 Ships in 10 - 15 working days

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful-Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked... Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked Ecosystems (Hardcover)
Zvezdan Vukanovic, Mike Friedrichsen, Milivoje Pavlovic
R4,132 Discovery Miles 41 320 Ships in 12 - 17 working days

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today's undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

Our House - Visual and Active Consulting (Hardcover, 2nd edition): Antony Williams Our House - Visual and Active Consulting (Hardcover, 2nd edition)
Antony Williams
R4,134 Discovery Miles 41 340 Ships in 12 - 17 working days

For consultants, facilitators or OD specialists, a house's familiar image will help their clients see, think and feel their ways solving their business issues. No need for dry and hard-to-remember management schemas. The striking visual and active methods shown here deeply engage clients - they get it right away. The House and its 'Rooms' make sense to them, and they willingly start working with you. The Our House model has many of these 'Rooms' where complex business issues are sorted into one area at a time. The focus, the mood and the process vary with each Room, and the author reveals an entirely original consulting process each time. Disciplined creativity begins: loosening the grip of the past in the Attic; testing business foundations in the Cellar; preparing a meal the customer would love in the Kitchen; suppliers, maintenance and low-hanging fruit in the Garden; the team's dirty washing in the Laundry; elimination and waste goes into the Toilet; frank talk and vision alignment take place at the Dining Table; big systems perspectives can be seen from the Balcony; analysis in the Study; conversation and connection in the Living Room. The simplicity of the images of a House and its Rooms belies their frugality and their strength. In each Room, your clients are put through something demanding yet liberating. They see things differently and they see different things. Our House shows you how to succeed with simple action methods that are enlightening and strong.

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