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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Policing and the Media - Facts, fictions and factions (Paperback): Frank Leishman, Paul Mason Policing and the Media - Facts, fictions and factions (Paperback)
Frank Leishman, Paul Mason
R1,239 Discovery Miles 12 390 Ships in 12 - 17 working days

An understanding of the dynamics of news construction and a critical awareness of popular media representations of policing is central to an understanding of the history and development of policing in the UK. At the same time, it provides a fascinating media case study of the complex interaction of representation and reality in the key criminal justice agency. This book provides an accessible account of the relationship between policing and the media. It focuses on the interplay between policing realities, public perception and media reflections, with particular emphasis on debates on such subjects as news management, and the implications for the police and wider criminal justice system of televised coverage of court proceedings.

Policing and the Media - Facts, fictions and factions (Hardcover): Frank Leishman, Paul Mason Policing and the Media - Facts, fictions and factions (Hardcover)
Frank Leishman, Paul Mason
R4,136 Discovery Miles 41 360 Ships in 12 - 17 working days

An understanding of the dynamics of news construction and a critical awareness of popular media representations of policing is central to an understanding of the history and development of policing in the UK. At the same time, it provides a fascinating media case study of the complex interaction of representation and reality in the key criminal justice agency. This book provides an accessible account of the relationship between policing and the media. It focuses on the interplay between policing realities, public perception and media reflections, with particular emphasis on debates on such subjects as news management, and the implications for the police and wider criminal justice system of televised coverage of court proceedings.

Media and Power in Post-Soviet Russia (Hardcover): Ivan Zassoursky Media and Power in Post-Soviet Russia (Hardcover)
Ivan Zassoursky
R5,349 Discovery Miles 53 490 Ships in 12 - 17 working days

This book describes the rise of independent mass media in Russia, from the loosening of censorship under Gorbachev's policy of glasnost to the proliferation of independent newspapers and the rise of media barons during the Yeltsin years. The role of the Internet, the impact of the 1998 financial crisis, the succession of Putin, and the effort to re-impose central power over privately controlled media empires mark the end of the first decade of a Russian free press. Throughout the book there is a focus on the close intermingling of political power and media power, as the propaganda function of the press in fact never disappeared, but rather has been harnessed to multiple and conflicting ideological interests. More than a guide to the volatile Russian media scene and its players, Media and Power in Post-Soviet Russia poses questions of importance and relevance to any functioning democracy.

Media and Power in Post-Soviet Russia (Paperback): Ivan Zassoursky Media and Power in Post-Soviet Russia (Paperback)
Ivan Zassoursky
R1,598 Discovery Miles 15 980 Ships in 12 - 17 working days

This book describes the rise of independent mass media in Russia, from the loosening of censorship under Gorbachev's policy of glasnost to the proliferation of independent newspapers and the rise of media barons during the Yeltsin years. The role of the Internet, the impact of the 1998 financial crisis, the succession of Putin, and the effort to re-impose central power over privately controlled media empires mark the end of the first decade of a Russian free press. Throughout the book there is a focus on the close intermingling of political power and media power, as the propaganda function of the press in fact never disappeared, but rather has been harnessed to multiple and conflicting ideological interests. More than a guide to the volatile Russian media scene and its players, Media and Power in Post-Soviet Russia poses questions of importance and relevance to any functioning democracy.

Psychology and Law in a Changing World - New Trends in Theory, Practice and Research (Hardcover): Lara Bagnoli, Giovanni B.... Psychology and Law in a Changing World - New Trends in Theory, Practice and Research (Hardcover)
Lara Bagnoli, Giovanni B. Traverso
R4,006 Discovery Miles 40 060 Ships in 12 - 17 working days


Criminal psychology, and its relationship to the practice of law, has become a topic of major significance over the last three decades. Psychologists play a key role in modern criminal investigation and are central to crime reduction measures such as offender profiling, delinquency prevention and tackling fear of crime. Contributors from North America, Europe and Australia examine this link, both adding to and drawing upon the pool of recent theory construction and empirical work in the following areas:
* causes and prevention of offending
* studies of crime and offenders
* the victim's perspective
* witnesses and testimony
* studies of legal processes.
These issues are studied from a 'local' perspective that recognises not only the need for cross-national comparative research, but also the generation of a corpus of scientific knowledge more representative of the complexity of criminal and legal investigation today.

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Obscene Profits - Entrepreneurs of Pornography in the Cyber Age (Paperback): Frederick Lane Obscene Profits - Entrepreneurs of Pornography in the Cyber Age (Paperback)
Frederick Lane
R1,814 Discovery Miles 18 140 Ships in 12 - 17 working days


Pornography is a $10 billion industry. Obscene Profits takes a "how-to" analytical approach to the business and profiles the entrepreneurs of the sex trade. This approach sparks many questions about freedom of speech, capitalism, morality, and the role of goverment regulation in business.

Who We're Reading When We're Reading Murakami (Paperback): David Karashima Who We're Reading When We're Reading Murakami (Paperback)
David Karashima
R466 R389 Discovery Miles 3 890 Save R77 (17%) Ships in 10 - 15 working days

How did a loner destined for a niche domestic audience become one of the most famous writers alive? A rare look inside the making of the "Murakami Industry"-and a thought-provoking exploration of the role of translators and editors in the creation of global literary culture. Thirty years ago, when Haruki Murakami's works were first being translated, they were part of a series of pocket-size English-learning guides released only in Japan. Today his books can be read in fifty languages and have won prizes and sold millions of copies globally. How did a loner destined for a niche domestic audience become one of the most famous writers alive? This book tells one key part of the story. Its cast includes an expat trained in art history who never intended to become a translator; a Chinese American ex-academic who never planned to work as an editor; and other publishing professionals in New York, London, and Tokyo who together introduced a pop-inflected, unexpected Japanese voice to the wider literary world. David Karashima synthesizes research, correspondence, and interviews with dozens of individuals-including Murakami himself-to examine how countless behind-the-scenes choices over the course of many years worked to build an internationally celebrated author's persona and oeuvre. His careful look inside the making of the "Murakami Industry" uncovers larger questions: What role do translators and editors play in framing their writers' texts? What does it mean to translate and edit "for a market"? How does Japanese culture get packaged and exported for the West?

Media Management - Strategy, Business Models and Case Studies (Paperback, 2nd ed. 2020): Bernd W. Wirtz Media Management - Strategy, Business Models and Case Studies (Paperback, 2nd ed. 2020)
Bernd W. Wirtz
R3,222 Discovery Miles 32 220 Ships in 10 - 15 working days

"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media and Internet Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG "Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. " Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York "Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication "Media Management". His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it." Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

The "M" in CITAMS@30 - Media Sociology (Hardcover): Casey Brienza, Laura Robinson, Barry Wellman, Shelia R. Cotten, Wenhong Chen The "M" in CITAMS@30 - Media Sociology (Hardcover)
Casey Brienza, Laura Robinson, Barry Wellman, Shelia R. Cotten, Wenhong Chen
R2,965 Discovery Miles 29 650 Ships in 12 - 17 working days

Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), this volume is the second of a two-part series that celebrates the section's 30th anniversary. Casey Brienza leads the second of the two volumes - The M in CITAMS@30: Media Sociology - with former CITAMS chairs Laura Robinson, Barry Wellman, Shelia R. Cotten, and Wenhong Chen. Volume 18 continues the discussion begun in Volume 17: Networks, Hacking, and Media--CITAMS@30: Now and Then and Tomorrow. Both volumes highlight some of the best of the vibrant, interdisciplinary scholarship in communication, information technologies and media sociology. Volume 18 develops the field of media sociology vis-a-vis the roles and impacts of the digital and traditional media via rich international case studies that include a broad swath of contexts and cultures. The volume's authors probe the relationships between inequalities and media, as well as offering a scintillating array of scholarship on cultural production and consumption. Assembled together, the work in this volume showcases the value of interdisciplinary scholarship in the sociological study of media, communication, and information technologies. In keeping with the celebration of the thirty-year anniversary, both volumes open with a foreword by past chair Wenhong Chen and close with an afterword by past chair Shelia Cotten.

Network Technology for Digital Audio (Paperback): Andy Bailey Network Technology for Digital Audio (Paperback)
Andy Bailey
R1,957 Discovery Miles 19 570 Ships in 12 - 17 working days

Network Technology for Digital Audio examines the transfer of audio and other related data over digital communication networks. Encompassing both the data communication and audio industries,
it unravels the intricacies of computer networking technique and theory, viewed from an audio perspective.

Looking at commercial and ratified standards both current and developing, this book covers digital architectural solutions such as IEEE 1394 (Firewire), USB, Fibre Channel and ATM alongside their counterparts within the audio industry:
*S/P DIF, ADAT, AES/EBU and MADI are discussed from the audio industry standpoint and solutions contrasted
*Explanations of packet switching and internetworking are also included.
Studying new developments and trends, it covers the pros and cons and looks at the work being done to deliver the requirements of the digital audio environment. Proprietary and open systems developed within the audio industry are examined, with each case being supported with appropriate history and clear technical explanation.
The book helps readers build a better understanding of the issues surrounding the transfer of real-time audio digital data. Touching on the history of the Internet, and the technologies it spawned, it explains the theory and possibilities for the same technologies to support inter-device communications within a studio environment.
Network Technology For Digital Audio will provide on tap knowledge for students and lecturers on audio-related and music technology courses and will prepare the working professionals within the industry for progress and changes to come.
Network Technology for Digital Audio is part of the Focal Press MusicTechnology Series.
Understand the transfer of real-time audio digital data
Covers the latest specifications and standard agreements aimed at audio applications
Written by an experienced practising audio engineer and IT expert

Across the Great Divide - Cultures of Manhood in the American West (Hardcover): Matthew Basso, Laura McCall, Dee Garceau Across the Great Divide - Cultures of Manhood in the American West (Hardcover)
Matthew Basso, Laura McCall, Dee Garceau
R5,054 Discovery Miles 50 540 Ships in 12 - 17 working days


From Custer and Geronimo to John Wayne and the Marlboro Man, American notions of masculinity have been deeply interwoven with our ideas about the West. But there's more to the relationship between manhood and the frontier than a simple tale of cowboys and Indians, ruggedness and civilization. In Across the Great Divide some of our leading historians look to both the history of masculinity in the West and to the ways that this experience has been represented in movies, popular music, dimestore novels, and folklore. Intriguing, provocative, and important, Across the Great Divide makes us rethink easy assumptions about the nature of American masculinity.

Across the Great Divide - Cultures of Manhood in the American West (Paperback): Matthew Basso, Laura McCall, Dee Garceau Across the Great Divide - Cultures of Manhood in the American West (Paperback)
Matthew Basso, Laura McCall, Dee Garceau
R1,244 Discovery Miles 12 440 Ships in 12 - 17 working days


From Custer and Geronimo to John Wayne and the Marlboro Man, American notions of masculinity have been deeply interwoven with our ideas about the West. But there's more to the relationship between manhood and the frontier than a simple tale of cowboys and Indians, ruggedness and civilization. In Across the Great Divide some of our leading historians look to both the history of masculinity in the West and to the ways that this experience has been represented in movies, popular music, dimestore novels, and folklore. Ramon Gutierrez (When Jesus Came, the Corn Mothers Went Away) describes the culture of machismo in early New Mexico; Susan Lee Johnson (Roaring Camp) takes on social life in Gold Rush boom towns; and other contributors introduce us to cross-dressing cowboys, cuckolded husbands hell-bent on revenge, and convicted outlaws walking to the gallows, among other characters. Intriguing, provocative, and important, Across the Great Divide makes us rethink easy assumptions about the nature of American masculinity.

The Language of ICT - Information and Communication Technology (Paperback): Tim Shortis The Language of ICT - Information and Communication Technology (Paperback)
Tim Shortis
R577 R515 Discovery Miles 5 150 Save R62 (11%) Ships in 12 - 17 working days


Contents:
Preface 1. What is it? The nature of new technologies and electronic text 2. Laying it out: Graphology, desktop publishing and multi-modal texts 3. Presenting it. How new technologies are presented in advertising and magazines 4. Specialising in it: Field specific language, jargon and subcultures 5. Naming it: Where do the new words come from? 6. Forming it: Word formation and new words 7. Tracking it: Tracing new words coming into language 8. Picturing it. Icons, symbols and metaphors 9. Mixing it. Mixed modes in e-mail and bulletin board messages 10. Speaking it in writing: Interactive written discourse in chat Glossary of key terms Bibliography and further references Website with sample electronic texts, language investigation projects and links

Social Policy, the Media and Misrepresentation (Paperback, New): Bob Franklin Social Policy, the Media and Misrepresentation (Paperback, New)
Bob Franklin
R702 Discovery Miles 7 020 Ships in 12 - 17 working days


Social Policy, the Media and Misrepresentation examines aspects of news media reporting of social policy and how such coverage can influence processes of policy-making and implementation. It offers an appraisal of the complex inter-relationships between news media, news sources, the content of media coverage of social policy and its impact on audiences, public opinion and policy makers. Through detailed case studies, the various contributors explore:
*social work and child protection
*housing and homelessness
*the charity and voluntary sectors
*poverty and welfare policy
*health (including HIV/AIDS) and mental health
*education and crime and juvenile justice.

The Media Economy (Hardcover, 2nd edition): Alan B Albarran The Media Economy (Hardcover, 2nd edition)
Alan B Albarran
R6,375 Discovery Miles 63 750 Ships in 12 - 17 working days

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

The Mystery of Charles Dickens (Paperback): A.N. Wilson The Mystery of Charles Dickens (Paperback)
A.N. Wilson
R539 R466 Discovery Miles 4 660 Save R73 (14%) Ships in 10 - 15 working days
Sontag - Her Life and Work (Paperback): Benjamin Moser Sontag - Her Life and Work (Paperback)
Benjamin Moser
R511 Discovery Miles 5 110 Ships in 12 - 17 working days
Whitewash - Racialized Politics and the Media (Paperback, New): John Gabriel Whitewash - Racialized Politics and the Media (Paperback, New)
John Gabriel
R1,289 Discovery Miles 12 890 Ships in 12 - 17 working days


By putting the language used in television, the radio, the internet and press, as well as that spoken by key leaders, under the spotlight, what is ultimately revealed is the existence of a 'white' language, both coded and overt.
Taking specific examples and presenting new factual evidence, John Gabriel studies the racial politics that lie behind much of the communication in the public arena. Case studies draw on contemporary political controversies and are used to explore the relationship between racialised forms of media discourse and political and economic change.

Developing Creative Economies in Africa - Spaces and Working Practices (Hardcover): Brian J Hracs, Roberta Comunian, Lauren... Developing Creative Economies in Africa - Spaces and Working Practices (Hardcover)
Brian J Hracs, Roberta Comunian, Lauren England
R1,583 Discovery Miles 15 830 Ships in 12 - 17 working days

Bringing together the experience of academics and practitioners, this book discusses creative economies in Africa, focusing on changing dynamics related to working, co-working and clustering. The contributors in this volume examine how strategies and opportunities such as co-working spaces, clustering and hubs facilitate the emergence of creative industries in a range of African countries including Kenya, Uganda, South Sudan, Nigeria, Tanzania and South Africa. They also consider the importance of creative intermediaries in providing opportunities and platforms for the development of creative economies in Africa. The chapters present a range of case studies and practices that engage with how creative and cultural producers embrace some of the limits and challenges of their local context to creatively deliver opportunities for economic as well as social and cultural development in their cities and regions. This book will be of interest to students, scholars and professionals researching the creative economies in Africa across the humanities and social sciences. All the royalties from the publication of this book will be donated to the not-for-profit organisation The Craft and Design Institute (CDI) (https://www.thecdi.org.za/) in South Africa, supporting capacity building for young creative practitioners from disadvantaged backgrounds.

History of the Mass Media in the United States - An Encyclopedia (Hardcover): Margaret A. Blanchard History of the Mass Media in the United States - An Encyclopedia (Hardcover)
Margaret A. Blanchard
R7,722 Discovery Miles 77 220 Ships in 12 - 17 working days

The influence of the mass media on American history has been overwhelming. "History of the Mass Media in the United States" examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history.
"History of Mass Media in the United States" contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.

Leadership in Times of Change - A Handbook for Communication and Media Administrators (Paperback): William G. Christ Leadership in Times of Change - A Handbook for Communication and Media Administrators (Paperback)
William G. Christ
R1,722 Discovery Miles 17 220 Ships in 12 - 17 working days

This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administration. This book fills an important gap in the literature by providing--in one place--interesting, important, and useful information that will help administrators by anticipating problems and suggesting strategies for the variety of challenges they face.
This scholarly, anecdotal, useful, and very readable volume is conceived as an action handbook that contains philosophical, theoretical, and practical information. It is divided into three sections: "background" material, "programmatic" challenges facing administrators, and "specific" challenges facing administrators. It contains information that both the seasoned administrator and those faculty who are thinking about moving into administration will find useful. Although aimed at the communication and media disciplines, administrators in other fields will also find it valuable. In addition, deans and vice presidents outside the discipline who are responsible for communication and media programs will view the book a "must" read.

23 Innovations in Digital Communication - Move Beyond Speculations and Master Mediated Communication (Paperback): Paul... 23 Innovations in Digital Communication - Move Beyond Speculations and Master Mediated Communication (Paperback)
Paul Ketelaar, Sanne Demir, Jan Aarts
R1,017 R850 Discovery Miles 8 500 Save R167 (16%) Ships in 12 - 17 working days

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.

Disinformation, Misinformation, and Fake News in Social Media - Emerging Research Challenges and Opportunities (Paperback, 1st... Disinformation, Misinformation, and Fake News in Social Media - Emerging Research Challenges and Opportunities (Paperback, 1st ed. 2020)
Kai Shu, Suhang Wang, Dongwon Lee, Huan Liu
R5,249 Discovery Miles 52 490 Ships in 10 - 15 working days

This book serves as a convenient entry point for researchers, practitioners, and students to understand the problems and challenges, learn state-of-the-art solutions for their specific needs, and quickly identify new research problems in their domains. The contributors to this volume describe the recent advancements in three related parts: (1) user engagements in the dissemination of information disorder; (2) techniques on detecting and mitigating disinformation; and (3) trending issues such as ethics, blockchain, clickbaits, etc. This edited volume will appeal to students, researchers, and professionals working on disinformation, misinformation and fake news in social media from a unique lens.

The Noble Liar - How and why the BBC distorts the news to promote a liberal agenda (Paperback): Robin Aitken The Noble Liar - How and why the BBC distorts the news to promote a liberal agenda (Paperback)
Robin Aitken
R254 Discovery Miles 2 540 Ships in 12 - 17 working days

To some, it is the voice of the nation, yet to others it has never been clearer that the BBC is in the grip of an ideology that prevents it reporting fairly on the world. Many have been scandalised by its pessimism on Brexit and its one-sided presentation of the Trump presidency, while simultaneously amused by its outrage over 'fake news'. Robin Aitken, who himself spent twenty-five years working for the BBC as a reporter and executive, argues that the Corporation needs to be reminded that what is 'fake' rather depends on where one is standing. From where his feet are planted, the BBC's own coverage of events often looks decidedly peculiar, peppered with distortions, omissions and amplifications tailored to its own liberal agenda. This punchy polemic - now fully updated to cover the Corporation's tortured relationship with the government and explore the challenges for the new Director-General - galvanises the debate over how our licence fee money is spent, and asks whether the BBC is a fair arbiter of the news or whether it is a conduit for pervasive and institutional liberal left-wing bias.

Frontiers of Creative Industries - Exploring Structural and Categorical Dynamics (Hardcover): Candace Jones, Massimo Maoret Frontiers of Creative Industries - Exploring Structural and Categorical Dynamics (Hardcover)
Candace Jones, Massimo Maoret
R2,971 Discovery Miles 29 710 Ships in 12 - 17 working days

Creative industries are a growing and globally important area for both economic vitality and cultural expression of industrialized nations. The growth and dynamism of creative industries depends on "continuous innovation" that must manage inherent tensions such as novelty to attract consumers and sustain artistic expression and familiarity to aid comprehension and stabilize demand for cultural products. In this volume, the macro-structural conditions that shape creative industries - their institutional, categorical and structural dynamics- are examined to provide an overview of new trends and emerging issues in scholarship on this topic. Creative industries offer products and services that range from the prosaic to the sublime and provide meaning to our lives, and this volume features a wide range of examples, from advertising, to architecture, art markets, Champagne wine, fashion and music. Contributors examine topics such as the micro-interactions of brokerage relations; how actors transform a brokerage role from control to co-production to enact creative leadership; how investors provide legitimacy to the new categories such as abstract art; how technological disintermediation creates alternative category processes such as authenticity; how social relations shape social evaluation; how prototypical producers can trespass categories and avert negative evaluation; how personal styles enable social evaluation; and how the ambiguity of a category, such as Swing music, facilitated its adaptability and longevity. The volume concludes with an Afterword examining research on creative industries as a form of cultural product and a category in itself.

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