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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
This volume examines agenda-setting theory as it applies to the news media s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including:
Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
This volume examines agenda-setting theory as it applies to the news media s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including:
Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
According to many observers, the global digital divide - the extent to which information technology is benefiting developed as opposed to developing countries - has already established itself as the single most pervasive theme of the twenty-first century. The purpose of this book is to explore some of the ways in which this divide can be overcome both within and between nations. Employing a rigorous analytical framework, the author bases his analysis on the concept of international technological dualism. He argues that one possible solution to the problem is the availability of affordable technologies, such as low-cost computers, which are specifically designed for the income levels and socio-economic conditions of developing countries. He also emphasises that the most important aim of any policy measure should be to provide universal access to information technologies, rather than individual ownership. Depending on whether or not this divide can be bridged will, to a large degree, determine whether developing countries are able to attain higher levels of productivity, prosperity and global integration. Development economists, international policymakers and NGOs will all welcome the book's emphasis on various low cost technologies and their application in communal settings in the developing world. The non-technical nature of this volume will also make it accessible to a broader audience who wish to understand ways of alleviating this critical problem which has the potential to become even more acute as new and ever more complex technologies emerge.
The V-chip is a highly significant part of the discussion about
whether television (or broadcasting in general) deserves some
special attention in terms of its accessibility to children, its
particular power to affect conduct, and its invasiveness. But as
this notion of filtering and labeling has caught the imagination of
the regulator, the legislator, and all those who wish to consider
new ways to alter bargaining over imagery in society, the very
"idea" of the V-chip or its equivalent is moving across other
technologies, including the Internet. The V-chip issue has also
fueled the ongoing debate about violence and sexual practices in
society, and how representations on television relate to those
practices.
From its launch in 1997, the Frankfurt technology stock exchange developed spectacularly as did other European technology exchanges. Many Europeans thought that a new age of entrepreneurship had dawned. Following the downturn, however, the search for blame began. Much of this blame was undifferentiated and subjective. Public policy lessons were not drawn. Written by a well-known commentator of the European venture capital community, this book analyses the rise and decline of European internet entrepreneurship. The effects of both the public promotion of venture capital investments as well as the timing of telecommunications reform are examined in detail in various European countries, in particular in Germany and Sweden. The book contains a wealth of unique data on the failure of European internet ventures and draws several technology and telecommunications policy conclusions.
Inspired by the recent achievements on comparing media systems and research on models of media and politics in Western Europe and the US, this title extends the findings to Central and Eastern Europe. It addresses five major interrelated themes: concepts and history of comparative media research - how ideological and normative constructs gave way to systematic empirical work; the role of foreign media groups in post-communist regions - the effects of ownership in the context of economic and political pressures on media organizations as well as in terms of impacts on media freedom; political parallelism in mature and new democracies - the various dimensions of the relationship between mass media and political systems in a comparative perspective; professionalization of journalism in different political cultures - autonomy of journalists, professional norms and practices, political instrumentalization and/or commercialization of the media etc; and, the role of the state intervention in media systems, above all in public service broadcasting.
This book provides a detailed account of the creative, economic and regulatory processes underlying the production of children's television in a multi-platform era. Its collection of integrated case studies includes extended interviews with leading producers whose programs are watched by children all over the world. These reveal the impact of digitization on the funding, distribution and consumption of children's television, and the ways that producers have adapted their creative practice accordingly. In its comprehensive analysis of the production culture of children's television, this book provides a valuable lens through which to view broader transformations in media industries in the on-demand age. This original and engaging book explores the creative processes underlying the production of children's television, with close attention to underlying economic and policy dynamics. It does so through a combination of detailed case studies and interviews with leading producers from across three English-language markets. In its examination of the impact of new streaming services like Netflix and Amazon Prime on the funding, production and distribution of children's screen content, the book will reveal how producers successfully created content for these increasingly influential new services. It offers important insights into the production of children's screen content in Australia, New Zealand and the United Kingdom, and builds on previous research in the field. The addition of analysis, which provides the context of historical, regulatory and economic factors that shape production in all three countries, is important for situating the personal testimonies and providing some critical distance. The variety of productions chosen for analysis, including drama, factual productions and animation, represents the very different pressures on different genres. Previous studies have looked at children's content as one genre, whereas this new study reveals children's content to be as diverse in range as adult content. The case studies show the pressures and opportunities emerging from different national and international context and offers its own unique take on matters such as diversity, gender representation and indeed the ethics of representing children from a producers' perspective. As a contribution to industry studies, this volume represents a valuable addition to the literature and will no doubt be referenced by future studies. The quantity and quality of original interview material goes far beyond interviews in the trade press. Combined with the rich detail of production case studies, the articulate interviews and Potter's highly engaging mode of writing, this book is an invaluable additional to research in the area. This book will provide a crucial analysis of success stories in the children's screen production industries at a time of flux and adaptation as television's distribution revolution takes place. The book will be indispensable for scholars of children's television and of UK, New Zealand and Australian media policy. It will also engage a wider audience interested in television production, production studies and digital distribution - including those teaching at undergraduate and postgraduate levels. It will be a valuable library resource for courses that include screen media industries and television production culture as part of their content. It will be of interest to scholars beyond children's television because of its analysis of success stories in screen production at a time of change and uncertainty. It will also be of relevance to the international screen production sector and industry bodies, including screen organizations such as Screen Australia, and the UK's Children's Media Foundation, for its analysis of success stories in the screen production industries. Also, of interest to the many groups with vested interests around children and children's media - including regulatory bodies like Ofcom in the UK, the Australian Communications and Media Authority in Australia and other key institutions, including legacy broadcasters such as the BBC, ABC and ITV.
This is the first scholarly history of Fox from its origins in 1904 to the present. It builds upon research and histories of individual periods to describe how one company responded to a century-long evolution of the audience, nationally and globally. In the beginning, William Fox grabbed a once-in-a-millennium opportunity to build a business based on a genuinely new art form. This study explores the enduring legacy of F.W. Murnau, Will Rogers, Shirley Temple, John Ford, Spyros Skouras, George Lucas, James Cameron, and many others, offering discussion of those behind and in front of the camera, delving deeply into the history and evolution of the studio. Key films covered include The Iron Horse, The Grapes of Wrath, How Green Was My Valley, Forever Amber, All About Eve, Cleopatra, The Sound of Music, Planet of the Apes, Star Wars, Titanic, and Fight Club, providing an extensive look at the successes and flops that shaped not only Twentieth Century Fox, but the entire Hollywood landscape. Through a chronological study, the book charts the studio's impact right up to the present day, providing a framework to allow us to look to the future of moviemaking and film consumption. Lively and fresh in its approach, this book is a comprehensive study of the studio for scholars, students, and enthusiasts of Hollywood cinema, film history, and media industries.
This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technology and Crisis Management.
Here, for the first time, is the private and most intimate correspondence of one of America's most influential and incisive journalists--Hunter S. Thompson. In letters to a Who's Who of luminaries from Norman Mailer to Charles Kuralt, Tom Wolfe to Lyndon Johnson, William Styron to Joan Baez--not to mention his mother, the NRA, and a chain of newspaper editors--Thompson vividly catches the tenor of the times in 1960s America and channels it all through his own razor-sharp perspective. Passionate in their admiration, merciless in their scorn, and never anything less than fascinating, the dispatches of The Proud Highway offer an unprecedented and penetrating gaze into the evolution of the most outrageous raconteur/provocateur ever to assault a typewriter.
Understanding Effective Advertising: How, When, and Why Ads Work reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Understanding Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
This book explores developments in the Russian mass media since the collapse of the USSR in 1991. Complementing and building upon its companion volume, Television and Culture in Putin's Russia: Remote Control, it traces the tensions resulting from the effective return to state-control under Putin of a mass media privatised and accorded its first, limited, taste of independence in the Yeltsin period. It surveys the key developments in Russian media since 1991, including the printed press, television and new media, and investigates the contradictions of the post-Soviet media market that have affected the development of the media sector in recent years. It analyses the impact of the Putin presidency, including the ways in which the media have constructed Putin's image in order to consolidate his power and their role in securing his election victories in 2000 and 2004. It goes on to consider the status and function of journalism in post-Soviet Russia, discussing the conflict between market needs and those of censorship, the gulf that has arisen separating journalists from their audiences. The relationship between television and politics is examined, and also the role of television as entertainment, as well as its role in nation building and the projection of a national identity. Finally, it appraises the increasingly important role of new media and the internet. Overall, this book is a detailed investigation of the development of mass media in Russia since the end of Communism and the collapse of the Soviet Union.
This book provides a critical assessment of progress towards the Information Society. Drawing upon unique empirical data, this book lays the foundation for more useful theories of the process of change, and more effective strategies and policies for increasing the benefits from the Information Society. The authors provide insights into the social, economic, and political forces that are structuring the pathway to the Information Society-and its consequences for business and individuals in their everyday lives.
Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.
This book examines the growing economic relations between India and Singapore which has culminated in a Free Trade Agreement, the Comprehensive Economic Cooperation Agreement (CECA), signed by both economies in June 2005. With greater convergence in strategic and economic interests, India has begun to focus more towards the Southeast Asian region to enhance economic linkages with the region. Singapore was one of the earliest Southeast Asian economies to spot the potential of India and actively promoted its own and regional trade links with India. At the same time, with increasing regional economic competition, Singapore showed interest in India as an emerging market with a large human resource base and opportunities for investment in India's infrastructure. Using the information technology sector as a case study of the India-Singapore 'alliance', the book examines the challenges that India and Singapore have overcome in expanding their bilateral trade. In the process, Singapore has become one of the top five foreign investors in India. The CECA is important as it is the first FTA that Singapore signed with a developing country and in the context of the Association of Southeast Asian Nations, CECA provided a blue print for India to conclude similar FTAs with other ASEAN members. This book provides a competitive analysis for intra-regional foreign direct investment. Furthermore, it demonstrates that the economic relationship between Singapore and India shows ways in which both economies are attempting to meet the challenges of the future. It will be of interest to scholars of international business studies and cross-cultural management, international trade, internationalrelations, information management and South and Southeast Asian Stuides.
Work in Progress: Curatorial Labor in Twenty-First Century American Fiction interrogates contemporary texts that showcase forms of reading practices that feel anachronistic and laborious in times of instantaneity and short buffering times. Objects of analysis include the graphic narrative Building Stories by Chris Ware, the music album Song Reader by the indie rock artist Beck Hansen, and the computer game Kentucky Route Zero by the programming team Cardboard Computer. These texts stage their fragmentary nature and alleged "unfinishedness" as a quintessential part of both their narrative and material modus operandi. These works in and of progress feel both contemporary and retro in the 21st century. They draw upon and work against our expectations of interactive art in the digital age, incorporating and likewise rejecting digital forms and practices. This underlines the material and narrative flexibilities of the objects, for no outcome or reading experience is the same or can be replicated. It becomes apparent that the texts presuppose a reader who invests her spare time in figuring these texts out, diagnosing a contorted work-leisure dichotomy: "working these stories out" is a significant part of the reading experience for the reader-curatorial labor. This conjures up a reader, who, as the author argues, is turned into a curator and creative entity of and in these texts, for she implements and reassembles the options made available.
This provocative book takes a new approach toward understanding the uneven flows of global communications. Rather than guiding its discussion by geography, types of media, or traditional separations of power and resistance, Global Communications examines political economic power and communication in relation to historically specific encounters with modernity. It underscores lived experiences in its approach to globalization showing that the state and the market can both be sites of empowerment, just as civil society might also be a site of repression. Taking a political-economic analysis of communication and culture, this dynamic group of international authors looks beyond developments in the North American information and culture industries to map new forms of citizenship and exclusion. The chapters spotlight China, Ghana, India, Japan, Palestine, Russia, Singapore, and Venezuela, and foreground the transnational formations of the European Union, the pan-Arab and Spanish-speaking markets, and civil society actors in sub-Saharan African, the Middle East, and North America. Theoretically driven and empirically grounded, Global Communications defines communication broadly to include production, circulation, and consumption and addresses urgent questions about the inequalities of globalization and the possibilities of hybrid cultural forms and practices.
Companies worldwide are rapidly adopting Service-Oriented
Architecture (SOA), a design methodology used to connect systems as
services, and Business Process Management (BPM), the art of
orchestrating these services. Media organizations from news
organizations to music and media download services to movie studios
are adapting to SOA-style architectures, but have run into
roadblocks unique to the media and entertainment industry. These
challenges include incorporating real-time data, moving large
amounts of data at one time, non-linearity and flexibility for
workflow, and unique metrics and data gathering. The
Service-Oriented Media Enterprise details the challenges and
presents solutions for media technology professionals. By
addressing both the IT and media aspects, it helps individuals
improve current enterprise technologies and operations.
In this exciting new book Angela McRobbie charts the 'euphoric' moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment.McRobbie makes some bold arguments about the staging of creative economy as a mode of 'labour reform'; she proposes that the dispositif of creativity is a fine-tuned instrument for acclimatising the expanded, youthful urban middle classes to a future of work without the raft of entitlements and security which previous generations had struggled to win through the post-war period of social democratic government. Adopting a cultural studies perspective, McRobbie re-considers resistance as 'line of flight' and shows what is at stake in the new politics of culture and creativity. She incisively analyses 'project working' as the embodiment of the future of work and poses the question as to how people who come together on this basis can envisage developing stronger and more protective organisations and associations. Scattered throughout the book are excerpts from interviews with artists, stylists, fashion designers, policy-makers, and social entrepreneurs.
Providing essential critical perspective, Codifying Cyberspace presents a thorough exploration of the issues involved in self-regulation of the internet. Following recent European directives - including the 2007 Audiovisual Media Services Directive - self-regulation is being promoted as the means for regulating the range of 'harms' and conflicts associated with the new media, from gambling to pornography, but does it really work? Presenting the results of a three year Oxford University study funded by the European Commission, Codifying Cyberspace looks at self-regulation in practice, in a variety of countries across Europe, North America and elsewhere, getting beyond the normal discussions of codes to analyze their implications for fundamental rights of freedom of expression, and their position in particular political and cultural contexts. It also examines the problems of balancing private censorship against fundamental rights to freedom of expression and privacy for media users. This book is the first full-scale study of self-regulation and codes of conduct in these fast-moving new media sectors and will be an indispensable guide to all those with a general interest in media policy and regulation at a time where regulation is being replaced with industry and user level self-regulation.
Open-planning introduces citizens to the institutions that make policy as one way of bolstering democractic technological decision making. Specifically, the book explores the application of open planning to the policies that direct and design the operation of technology-based information systems. The use of these systems so far has produced dangerous dichotomy between those who are part of the knowledge elite and those who merely accommodate themselves to technological change.
This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world. Covering a broad range of political and cultural contexts, including Eastern and Southern Europe, Latin America, Asia and Africa, this new volume investigates the problems and conflicts arising in the process of establishing an independent media and competitive politics in post-autocratic societies. Considering the changing dynamic in the relationship between political actors, the media and their audience, the authors of this volume address the following issues:
This book will be of great interest to all those studying and researching democracy and democratization, comparative politics, political communication, journalism, media and the Internet.
The liberalization of communications markets, especially from the 1980s onward, has witnessed increased regulatory activity within but also above the national state. By examining the European case concentrating on the European Union, the most advanced example of regionalism Governing European Communications enhances understanding of the trend toward above-the-national-state regulation, its, drivers and its limitations. Analyzing in detail the origins, dynamics, and evolution of European-level communications governance in the postwar era, Michalis offers a single, comprehensive, and up-to-date account of telecommunications and television policies and regulation and their technological convergence." |
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