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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

We Don't Know Ourselves - A Personal History of Modern Ireland (Hardcover): Fintan O'toole We Don't Know Ourselves - A Personal History of Modern Ireland (Hardcover)
Fintan O'toole
R765 R684 Discovery Miles 6 840 Save R81 (11%) Ships in 18 - 22 working days

Fintan O'Toole was born in the year the revolution began. It was 1958, and the Irish government-in despair, because all the young people were leaving-opened the country to foreign investment and popular culture. So began a decades-long, ongoing experiment with Irish national identity. In We Don't Know Ourselves, O'Toole, one of the Anglophone world's most consummate stylists, weaves his own experiences into Irish social, cultural, and economic change, showing how Ireland, in just one lifetime, has gone from a reactionary "backwater" to an almost totally open society-perhaps the most astonishing national transformation in modern history. Born to a working-class family in the Dublin suburbs, O'Toole served as an altar boy and attended a Christian Brothers school, much as his forebears did. He was enthralled by American Westerns suddenly appearing on Irish television, which were not that far from his own experience, given that Ireland's main export was beef and it was still not unknown for herds of cattle to clatter down Dublin's streets. Yet the Westerns were a sign of what was to come. O'Toole narrates the once unthinkable collapse of the all-powerful Catholic Church, brought down by scandal and by the activism of ordinary Irish, women in particular. He relates the horrific violence of the Troubles in Northern Ireland, which led most Irish to reject violent nationalism. In O'Toole's telling, America became a lodestar, from John F. Kennedy's 1963 visit, when the soon-to-be martyred American president was welcomed as a native son, to the emergence of the Irish technology sector in the late 1990s, driven by American corporations, which set Ireland on the path toward particular disaster during the 2008 financial crisis. A remarkably compassionate yet exacting observer, O'Toole in coruscating prose captures the peculiar Irish habit of "deliberate unknowing," which allowed myths of national greatness to persist even as the foundations were crumbling. Forty years in the making, We Don't Know Ourselves is a landmark work, a memoir and a national history that ultimately reveals how the two modes are entwined for all of us.

A Practical Guide to Call Center Technology - Select the Right Systems for Total Customer Satisfaction (Hardcover): Andrew Waite A Practical Guide to Call Center Technology - Select the Right Systems for Total Customer Satisfaction (Hardcover)
Andrew Waite
R5,381 Discovery Miles 53 810 Ships in 10 - 15 working days

Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording

Perspectives on the Japanese Media and Content Policies (Hardcover, 1st ed. 2021): Minoru Sugaya Perspectives on the Japanese Media and Content Policies (Hardcover, 1st ed. 2021)
Minoru Sugaya
R3,673 Discovery Miles 36 730 Ships in 10 - 15 working days

This book offers a comprehensive overview of Japan's media policies. In light of the attention Japanese media content has attracted in recent years, not only in Japan but also overseas, the book examines the media industry that supports such content. Beginning with the traditional terrestrial broadcasting industry, it also covers cable TV, satellite broadcasting, and over-the-top media services (OTT), as well as media policies for film, animation, games and music. The Ministry of Internal Affairs and Communications (MIC), a key media industry regulator in Japan, has been developing broadcasting policies for more than 70 years, and while their traditional policies have not changed in principle, the scope of their business sphere has expanded. For instance, major broadcasting stations in Tokyo, known as key stations, have played an important role in filmmaking with the big four film companies, and have started joint ventures with major OTT, such as Hulu. This book allows readers to gain a comprehensive understanding of the changes in the Japanese media industry in general and the related policies in Japan, while also offering insights into developments in the individual sectors.

Cultural Policy (Hardcover): Dave O'Brien, Kate Oakley Cultural Policy (Hardcover)
Dave O'Brien, Kate Oakley
R34,698 Discovery Miles 346 980 Ships in 10 - 15 working days

Specialists in cultural policy draw on many scholarly literatures and traditions, including but not limited to, media and communication studies, history, sociology, politics, arts management, geography, and cultural studies. Now, this new four-volume collection from Routledge brings together the key texts that form the background, context, and basis for a sophisticated understanding of the topic, materials that have hitherto been scattered throughout a variety of specialist journals and books. Cultural Policy offers advanced students and established researchers alike a comprehensive and carefully ordered 'mini library' of the subject's major works.

Entertainment Values - How do we Assess Entertainment and Why does it Matter? (Paperback, 1st ed. 2017): Stephen Harrington Entertainment Values - How do we Assess Entertainment and Why does it Matter? (Paperback, 1st ed. 2017)
Stephen Harrington
R3,967 Discovery Miles 39 670 Ships in 18 - 22 working days

This collection brings together the work of a range of scholars from around the world with different perspectives on one simple question: How can we assess the value of various entertainment products and forms? Entertainment is everywhere. The industries that produce it earn billions of dollars each year and employ hundreds of thousands of people. Its pervasiveness means almost everyone has something to say about entertainment, too, whether it be our opinion on the latest Hollywood blockbuster, a new celebrity couple, or our concerns over its place in the world of politics. And yet, in spite of its significance, entertainment has too-often been dismissed with surprising ease within the academy as a 'mindless', 'lowbrow' - even 'dangerous' - form of culture, and therefore unworthy of serious appraisal (let alone praise). Entertainment Values, challenges this assumption, offering a better understanding of what entertainment is, why we should take it seriously, as well as helping us to appreciate the significant and complex impact it has on our culture.

Climate Change, Media & Culture - Critical Issues in Global Environmental Communication (Hardcover): Juliet Pinto, Robert E... Climate Change, Media & Culture - Critical Issues in Global Environmental Communication (Hardcover)
Juliet Pinto, Robert E Gutsche, Paola Prado
R2,824 Discovery Miles 28 240 Ships in 18 - 22 working days

The acceleration of massive global climate change creates a nexus for the examination of power, political rhetoric, science communication, and sustainable development. This book provides an international view of twenty first century environmental communication, from journalism to artistic expression, to critically explore mediated expressions of climate change. Seeking to understand how government policies, environmental news reports, corporate messages, and social influences communicate the complexities of climate change to the public, this book examines the roles that journalism, entertainment, and strategic messaging play in mediating meanings of science, health, economy, and sustainable solutions. It considers the critical importance of the study of climate change communication, which is inherently interdisciplinary, as well as globally and locally impactful. With topics ranging from communicating resilience through environmental journalism and linguistics, the storytelling of climate change explanations in the news, the role of visual communication in capturing and addressing climate change, and the communication of the health impacts of climate change, this book will appeal to undergraduate and graduate students and scholars in environmental sciences, international relations and politics, media, journalism and mass communication.

Reality TV (Hardcover): Jon Kraszewski Reality TV (Hardcover)
Jon Kraszewski
R4,476 Discovery Miles 44 760 Ships in 10 - 15 working days

From early first-wave programs such as Candid Camera, An American Family, and The Real World to the shows on our television screens and portable devices today, reality television consistently takes us to cities-such as New York, Los Angeles, and Boston-to imagine the place of urbanity in American culture and society. Jon Kraszewski offers the first extended account of this phenomenon, as he makes the politics of urban space the center of his history and theory of reality television. Kraszewski situates reality television in a larger economic transformation that started in the 1980s when America went from an industrial economy, when cities were home to all classes, to its post-industrial economy as cities became key points in a web of global financing, expelling all economic classes except the elite and the poor. Reality television in the industrial era reworked social relationships based on class, race, and gender for liberatory purposes, which resulted in an egalitarian ethos in the genre. However, reality television of the post-industrial era attempts to convince viewers that cities still serve their interests, even though most viewers find city life today economically untenable. Each chapter uses a key theoretical concept from spatial theory-such as power geometries, diasporic nostalgia, orientalism, the imagination of social expulsions, and the relationship between the country and the city-to illuminate the way reality television engages this larger transformation of urban space in America.

Food Information, Communication and Education - Eating Knowledge (Hardcover): Simona De Iulio, Susan Kovacs Food Information, Communication and Education - Eating Knowledge (Hardcover)
Simona De Iulio, Susan Kovacs
R2,601 Discovery Miles 26 010 Ships in 9 - 17 working days

Food Information, Communication and Education analyses the role of different media in producing and transforming knowledge about food. 'Eating knowledge', or knowledge about food and food practice, is a central theme of cooking classes, the daily press, school textbooks, social media, popular magazines and other media. In addition, a wide variety of actors have taken on the responsibility of informing and educating the public about food, including food producers, advertising agencies, celebrity chefs, teachers, food bloggers and government institutions. Featuring a range of European case studies, this interdisciplinary collection advances our understanding of the processes of mediatization, circulation and reception of knowledge relating to food within specific social environments. Topics covered include: popularized knowledge about food carried over from past to present; the construction of trustworthy knowledge in today's food risk society; critical assessment of nutrition education initiatives for children; and political and ideological implications of food information policy and practice.

The Comprehension and Miscomprehension of Print Communication (Paperback): Jacob Jacoby, Wayne D. Hoyer The Comprehension and Miscomprehension of Print Communication (Paperback)
Jacob Jacoby, Wayne D. Hoyer
R798 Discovery Miles 7 980 Ships in 10 - 15 working days

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

The Filmmaker's Guide to Final Cut Pro Workflow (Hardcover): Dale Angell The Filmmaker's Guide to Final Cut Pro Workflow (Hardcover)
Dale Angell
R4,502 Discovery Miles 45 020 Ships in 10 - 15 working days

The Filmmaker's Guide to Final Cut Pro Workflow is the comprehensive roadmap to affordable postproduction workflow using Final Cut Pro, Cinema Tools, and Pro Tools. Illuminating workflow and the interrelationship of these software applications, it also focuses on cost saving and efficiency, aiding low-budget, independent moviemakers as well as students trying to take their skills to the professional level. Author Dale Angell offers a practical guide to complete film postproduction workflow, describing low-cost workflow that can be used for 35mm film, High Definition digital video, or DV/Red Camera. The Filmmaker's Guide to Final Cut Pro Workflow will help the independent filmmaker working on a tight budget: . Understand capturing picture when shooting on film or digital video . Finishing the project on either film or video . Audio edit workflows for both film and video . Comprehend NTSC and PAL video as well as modern digital video formats . Understand timecode and the file architecture in Final Cut Pro, Cinema Tools, and Pro Tools

Strategic Analysis - A Creative and Cultural Industries Perspective (Hardcover): Jonathan Gander Strategic Analysis - A Creative and Cultural Industries Perspective (Hardcover)
Jonathan Gander
R4,908 Discovery Miles 49 080 Ships in 10 - 15 working days

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

The Game Production Toolbox (Paperback): Heather Chandler The Game Production Toolbox (Paperback)
Heather Chandler
R2,116 Discovery Miles 21 160 Ships in 9 - 17 working days

The Game Production Toolbox focuses on the nuts and bolts of producing interactive content and how you can organize and support the creative, technical, and business efforts that are all part of interactive game development. This book isn't going to tell you how to design a game or what technologies to use. Instead it provides techniques for and insights into managing, from concept to release, all the pieces that must come together in order to get a game into the hands of a player. Readers will learn about each phase of game production: prototyping, defining the requirements, assembling the team, making the game, and releasing to the players. Interviews from professional game developers give a behind-the-scenes look at what it takes to make a game. Key Features A framework for how to get an interactive game from concept to release, including information on financing and pitching to publishers and investors. Techniques for working with the game development team to get effective prototypes and documentation to prove out game concept and mechanics. Concrete information on how to plan and execute the different aspects of game production, such as audio, localization, testing, and software ratings. Advice from industry experts on managing teams, project management, communicating effectively, and keeping everyone happy. Information about working effectively with marketing, PR, and other people that are involved with the publishing and release process.

The New World of Transitioned Media - Digital Realignment and Industry Transformation (Hardcover, 2015 ed.): Gali Einav The New World of Transitioned Media - Digital Realignment and Industry Transformation (Hardcover, 2015 ed.)
Gali Einav
R3,812 R3,282 Discovery Miles 32 820 Save R530 (14%) Ships in 10 - 15 working days

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Media Industry Studies (Hardcover): D. Herbert Media Industry Studies (Hardcover)
D. Herbert
R1,701 Discovery Miles 17 010 Ships in 18 - 22 working days

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries - film, television, journalism, music, games - and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

Media Ownership and Agenda Control - The hidden limits of the information age (Hardcover): Justin Schlosberg Media Ownership and Agenda Control - The hidden limits of the information age (Hardcover)
Justin Schlosberg
R4,492 Discovery Miles 44 920 Ships in 10 - 15 working days

Media Ownership and Agenda Control offers a detailed examination of media ownership amidst the complexities of the information age, from the resurgence of press barons to the new influence wielded by internet giants. Much of the discussion pivots around recent revelations and controversies in the media industry, such as the findings published in 2012 from the Leveson Inquiry, the US Federal Communications Commission's ruling on net neutrality in 2015, Edward Snowden's decision to leak National Security Agency (NSA) documents in 2013 and the legal battles over ancillary copyrights waged in Germany and elsewhere. Justin Schlosberg traces the obscure and often unnoticed ways in which agendas continue to be shaped by a small number of individual and institutional megaphones, despite the rise of grassroots and participatory platforms, and despite ubiquitous displays of adversarial journalism. Above all, it explores the web of connections and interdependence that binds old and new media gatekeepers, and cements them to the surveillance and warfare state. This ultimately foregrounds the book's call for a radical rethink of ownership regulation, situating the movement for progressive media reform alongside wider struggles against the iniquities and injustices of global capitalism. This book's re-evaluation of the nature of media ownership and control in a postdigital world will prove to be an invaluable resource for students of media studies and journalism, as well as all those with an interest in the changing dynamics of media power. Get involved: Reclaimthemedia.org

Top of the Morning - Inside the Cutthroat World of Morning TV (Paperback): Brian Stelter Top of the Morning - Inside the Cutthroat World of Morning TV (Paperback)
Brian Stelter
R408 R387 Discovery Miles 3 870 Save R21 (5%) Ships in 18 - 22 working days
Manage IT as a Business (Hardcover): Bennet Lientz, Lee Larssen Manage IT as a Business (Hardcover)
Bennet Lientz, Lee Larssen
R4,507 Discovery Miles 45 070 Ships in 10 - 15 working days

Many IT projects fail to deliver the benefits to the business that were promised. Yet IT managers and staff work hard to meet the needs of the business: Systems are put in place; network operations are reliable and stable. The cause is usually a misalignment of IT with the business. In this book, Bennet Lientz and Lee Larssen present over 200 specific, practical guidelines and steps that show how to: align IT and the business, develop methods that make IT more proactive in helping the business, more effectively manage vendors, avoid negative surprises, ensure that more projects are completed on time and within budget, among other things. The techniques in this book have been implemented in over 60 organizations around the world and in over 20 different industries, and the authors include several examples in each chapter to illustrate their points. Follow these proven recommendations to manage IT as a business that adds value to the company.

Media Industry Studies (Paperback): D. Herbert Media Industry Studies (Paperback)
D. Herbert
R514 Discovery Miles 5 140 Ships in 9 - 17 working days

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries - film, television, journalism, music, games - and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

Real-World Media Ethics - Inside the Broadcast and Entertainment Industries (Hardcover, 2nd edition): Philippe Perebinossoff Real-World Media Ethics - Inside the Broadcast and Entertainment Industries (Hardcover, 2nd edition)
Philippe Perebinossoff
R4,792 Discovery Miles 47 920 Ships in 10 - 15 working days

Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one's role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics. Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, as well as the tools to navigate through the landscape of mass media such as public relations, entertainment and other forms of visual communication. The second edition has been updated to encompass globalization, new media platforms, current copyright issues, net neutrality, sports ethics, and more. An accompanying companion website provides additional interviews demonstrating ethical principles in practice. Being a former ABC executive, author Philippe Perebinossoff gives readers an inside look at circumstances with an ethical, experienced eye.

India's New Independent Cinema - Rise of the Hybrid (Hardcover): Ashvin Immanuel Devasundaram India's New Independent Cinema - Rise of the Hybrid (Hardcover)
Ashvin Immanuel Devasundaram
R4,932 Discovery Miles 49 320 Ships in 10 - 15 working days

This is the first-ever book on the rise of the new wave of independent Indian films that is revolutionising Indian cinema. Contemporary scholarship on Indian cinema so far has focused asymmetrically on Bollywood-India's dominant cultural export. Reversing this trend, this book provides an in-depth examination of the burgeoning independent Indian film sector. It locates the new 'Indies' as a glocal hybrid film form-global in aesthetic and local in content. They critically engage with a diverse socio-political spectrum of 'state of the nation' stories; from farmer suicides, disenfranchised urban youth and migrant workers to monks turned anti-corporation animal rights agitators. This book provides comprehensive analyses of definitive Indie new wave films including Peepli Live (2010), Dhobi Ghat (2010), The Lunchbox (2013) and Ship of Theseus (2013). It explores how subversive Indies, such as polemical postmodern rap-musical Gandu (2010) transgress conventional notions of 'traditional Indian values', and collide with state censorship regulations. This timely and pioneering analysis shows how the new Indies have emerged from a middle space between India's globalising present and traditional past. This book draws on in-depth interviews with directors, actors, academics and members of the Indian censor board, and is essential reading for anyone seeking an insight into a current Indian film phenomenon that could chart the future of Indian cinema.

The Communications Industries in the Era of Convergence (Paperback): Catherine E. A. Mulligan The Communications Industries in the Era of Convergence (Paperback)
Catherine E. A. Mulligan
R1,682 Discovery Miles 16 820 Ships in 10 - 15 working days

This book provides a unique view of the evolution of these industries, drawing out how technology and economic forces have worked together to create platforms around which different companies interact. Through identifying the key aspects of this evolution over the past decades, the author is able to put forward a unique view of the emerging industrial structure of the communications industries - the formation of an Information-Driven Global Commodity Chain, one that holds both incredible promise and challenges for our world.

The Language of ICT - Information and Communication Technology (Hardcover): Tim Shortis The Language of ICT - Information and Communication Technology (Hardcover)
Tim Shortis
R2,791 Discovery Miles 27 910 Ships in 10 - 15 working days

The Language of ICT: * explores the nature of the electronic word and presents the new types of text in which it is found * examines the impact of the rapid technological change we are living through * analyses different texts, including email and answerphone messages, webpages, faxes, computer games and articles about IT * provides detailed guidance on downloading material from the web, gives URLs to visit, and includes a dedicated webpage * includes a comprehensive glossary of terms.

Media Across Borders - Localising TV, Film and Video Games (Hardcover): Andrea Esser Media Across Borders - Localising TV, Film and Video Games (Hardcover)
Andrea Esser; Series edited by Daya Thussu; Edited by Iain Robert Smith, Miguel A. Bernal-Merino
R4,923 Discovery Miles 49 230 Ships in 10 - 15 working days

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins' Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector. For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a 'localization' bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

The Streaming Media Guide - How to Successfully Integrate Streaming Media Into Your Communications Strategy (Hardcover):... The Streaming Media Guide - How to Successfully Integrate Streaming Media Into Your Communications Strategy (Hardcover)
Michael D'Oliveiro
R1,126 Discovery Miles 11 260 Ships in 10 - 15 working days

Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.

The Economics of Knowledge and.. (Hardcover): Cristiano Antonelli, Paul David The Economics of Knowledge and.. (Hardcover)
Cristiano Antonelli, Paul David
R39,259 Discovery Miles 392 590 Ships in 10 - 15 working days

Fritz Machlup (1902-83), the Austrian-American economist, is recognized as one of the first scholars to examine knowledge as an economic resource and, for more than half a century, many other economists and management theorists have also argued that economic growth is-or soon will be-dependent on the effective acquisition, transmission, and application of information and ideas. As serious scholarly work on and around 'the knowledge economy' continues to flourish, this new four-volume collection from Routledge's Critical Concepts in Economics series meets the need for an authoritative, up-to-date, and comprehensive reference work to make better sense of a voluminous-and somewhat amorphous-body of literature. The Economics of Knowledge and the Knowledge-Driven Economy provides a 'one-stop' collection of classic and contemporary contributions to facilitate ready access to the most influential and important scholarship from a wide range of theoretical and practical perspectives. As well as gathering the best work of economists, the collection also incorporates insights from disciplines including Management Science, Law, Sociology, Anthropology, Psychology, and Political Science. The Economics of Knowledge and the Knowledge-Driven Economy is compiled by Cristiano Antonelli (editor of Routledge's earlier collection on The Economics of Innovation (2008) (978-0-415-42677-0)) and Paul A. David, leading scholars in the field. The Economics of Knowledge and the Knowledge-Driven Economy is fully indexed and has a newly written introduction which places the gathered material in its intellectual context. It is an essential work of reference and is destined to be valued by scholars and students as a vital one-stop research resource.

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