The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful-Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Originally published in 1983. This book presents a description and critical analysis of the communication systems and policy at the time in the United States, United Kingdom, Canada, the Federal Republic of Germany, Sweden, Australia and New Zealand. It examines the technological and cultural forces shaping policy and communications development, and begins with a chapter presenting a review of the international context and of the conceptual frameworks suggested by scholars concerned with communication policy. Other chapters highlight the common trends among countries, and analyses the unique nature of policy and communications development in each country based on its cultural foundation. All the contributions reflect a common theme which relates to the two distinct sources from which a nation's communication policy can be studied - official statements about goals and means, and observable results of communication decisions and practices.

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication--dance, ritual, caste, religious oracles, and more--and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.

When it comes to high-level journalism, you're either "in the know" or you're out of business. Larry Garrison is in the know.

Part producer, part storyteller, and part news broker, Garrison has made a living for twenty-five years by staying one step ahead of media powerhouses like CNN and FOX News. In an industry filled with sensationalism and a lust for ratings, Garrison gets to the source of breaking news and ensures that the media presents his clients' true stories. And what stories he has to tell.

In "The NewsBreaker," Garrison flings the door open on the biggest headlines in recent memory, providing never-before-released scoop on:

• Michael Schiavo's asking price for the story surrounding Terry Schiavo's death
• The controversy surrounding the Pentagon tragedy on 9/11
• The jurors who were persuaded to acquit Michael Jackson
• And much, much more

You haven't heard the full story until you've heard Garrison's unique and gripping first-hand account of the news behind the news.

"I appreciate and thank Larry for his efforts in our search for answers in the disappearance of my daughter, Natalee " ―Dave Holloway, co-author, "Aruba" with R. Stephanie Good and Larry Garrison

"Larry Garrison has been there for all the big cases―from Robert Blake to Natalee Holloway and Michael Jackson, he gets the scoop every time "The NewsBreaker" is the ultimate ride for fans of high-profile criminal trials and anyone else who wants the story behind the story " ―Wendy J. Murphy, New England School of Law, "CBS News "Legal Analyst

"Larry has the nose and tenacity of a bulldog for finding controversial stories some might not want told, and others wish they could find. His story is a treasure trove of dazzling anecdotes and compelling tales that promise to grab your attention." ―Theresa Coffino, Executive producer, "EXTRA"

"Knowing Larry since my days with the White House Press Office, and working with him on major sweeps stories on "Larry King Live" has proven that he is a true journalist and a fine executive producer." ―Edward Lozzi, Beverly Hills Public Relations Executive, Former White House Aide

This up-to-date, accessible textbook presents a comprehensive overview of the history, present and future prospects of French media, and considers the successes and failures of the French media policy from 1945 to the present day.
Raymond Kuhn investigates the politics and economics of the press, radio and television, from the days of state intervention and monopoly provision to current trends towards deregulation and pluralism, and discusses the importance of the new media' of cable and satellite broadcasting. Kuhn explores in particular the changing inter-relationship between media and state, as ownership and indirect interference decline while the state remains a key part of the media landscape in its policy making and regulatory roles.
The Media in France is essential reading for all students of French, European and Media Studies.

Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording

Social scientists often dismiss the media as untrustworthy and irresponsible and the media frequently regard social scientists as incapable of giving a straight answer. The contributors to this volume complain of having been misrepresented, misquoted and edited out of all recognition. That this clash of cultures should occur is not surprising given the different priorities and perspectives of the social sciences and the media. This work examines these issues from the viewpoint of the media and social scientists who have had extensive media contact. The academics contributing to this book have conducted research on a diverse range of topics including: education, stress, football hooliganism, intelligence, risk factors for illness, drug use, performance appraisal in universities, politics, sex, religion, pornography, female sexuality, terrorism, youth culture and media studies. There are also chapters from well-known media practitioners, from radio, the television and newspapers. Based on the contributions, the editors offer practical suggestions for social scientists to help them work more effectively with the media and thereby reach a wider audience.

In this book, Ralph Negrine examines the political role of the mass media in contemporary Britain. Covering the main features of the press and television, it develops an analysis of their relationships with "politics" and political and social institutions, using extensive examples and case studies.
"Politics and the Mass Media in Britain" deals with the major issues in media studies--competition, ownership, control, autonomy, impact--from broad political perspectives, thus avoiding a simplistic, ahistorical overview of the topic. The book also examines practices within television and print journalism, and the relationship between news, politics, and political parties. Negrine discusses the issues of "impact" and "influence," as well as raising fundamental questions about the extent to which ideas about "freedom of the press" and "responsibility" have any real value in the present day.

Specialists in cultural policy draw on many scholarly literatures and traditions, including but not limited to, media and communication studies, history, sociology, politics, arts management, geography, and cultural studies. Now, this new four-volume collection from Routledge brings together the key texts that form the background, context, and basis for a sophisticated understanding of the topic, materials that have hitherto been scattered throughout a variety of specialist journals and books. Cultural Policy offers advanced students and established researchers alike a comprehensive and carefully ordered 'mini library' of the subject's major works.

What is the potential for education collaboration in the single European market? Education in and about the media is expanding across Europe and, like the industries it studies, is changing rapidly. The future of media education is a matter of live concern in all European countries, as educators and practitioners throughout the continent come together to learn from each other and to plan for the changes to come. "Media Education Across Europe" identifies the developments now taking place within and across the boundaries of European nation-states. Germany, Italy, Spain, Belgium, Sweden and the Netherlands - exploring the development of courses and approaches to the subject in each country. The contributors also consider the prospects for European collaboration in media education; the possibilities opening up for graduate employment; and the future conflict - and co-operation - between media teachers and media employers.

What is the potential for education collaboration in the single European market? Education in and about the media is expanding across Europe and, like the industries it studies, is changing rapidly. The future of media education is a matter of live concern in all European countries, as educators and practitioners throughout the continent come together to learn from each other and to plan for the changes to come. "Media Education Across Europe" identifies the developments now taking place within and across the boundaries of European nation-states. Germany, Italy, Spain, Belgium, Sweden and the Netherlands - exploring the development of courses and approaches to the subject in each country. The contributors also consider the prospects for European collaboration in media education; the possibilities opening up for graduate employment; and the future conflict - and co-operation - between media teachers and media employers.

Australian television has been transformed over the past decade. Cross-media ownership and audience-reach regulations redrew the map and business culture of television; leading business entrepreneurs acquired television stations and then sold them in the bust of the late 1980s; and new television services were developed for non-English speaking and Aboriginal viewers.Australian Television Culture is the first book to offer a comprehensive analysis of the fundamental changes of this period. It is also the first to offer a substantial treatment of the significance of multiculturalism and Aboriginal initiatives in television.Tracing the links between local, regional, national and international television services, Tom O'Regan builds a picture of Australian television. He argues that we are not just an outpost of the US networks, and that we have a distinct television culture of our own.'.a truly innovative book. The author ambitiously strives for a large-scale synthesis of policy, program analysis, history, politics, international influences and the Australian television system's place in the world.' - Associate Professor Stuart Cunningham, Queensland University of Technology

Born in 1897, Milly Bennett lived an extraordinary life that led from her native San Francisco, to Honolulu, to China for the revolution, to the Soviet Union on the eve of World War II, to the Spanish Civil War, and home again, a journey punctuated with many love affairs, triumphs, and disappointments. This memoir of Milly's early years through her extended stay in China, places the current political turmoil there into a broader historical perspective. Nominally an autobiography of a remarkable woman and her brief time in China, it goes beyond the narration of an individual life by contributing details of a period of great instability, as well as exploring the sensitive topic of the involvement of foreigners in the internal politics of China.

Born in 1897, Milly Bennett lived an extraordinary life that led from her native San Francisco, to Honolulu, to China for the revolution, to the Soviet Union on the eve of World War II, to the Spanish Civil War, and home again, a journey punctuated with many love affairs, triumphs, and disappointments. This memoir of Milly's early years through her extended stay in China, places the current political turmoil there into a broader historical perspective. Nominally an autobiography of a remarkable woman and her brief time in China, it goes beyond the narration of an individual life by contributing details of a period of great instability, as well as exploring the sensitive topic of the involvement of foreigners in the internal politics of China.

Series Information:
CultureWork: A Book Series from the Center for Literary and Cultural Studies at Harvard

The Fourth Edition of Bridging Differences: Effective Intergroup Communication builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. This new edition brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (e.g., cultures, ethnic groups, social classes).

Bridging Differences is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups.

New to the Fourth Edition:

• Expanded discussions of several topics such as changing intergroup expectations; cultural differences in attribution processes; cultural and ethnic differences in conflict; cultural differences in indirect messages; cultural differences in uncertainty management; empathy; ethnic and cultural identities; face and its relationship to conflict management; intergroup communication effectiveness; intergroup conflict; intergroup biases; negotiating means; perceptual processes; and prejudice
• New material has been added on civic engagement; community in public life; diversity and community; the content of stereotypes; communication in romantic relationships; cultural differences in effective communication; and theoretical explanations for prejudice
• Pedagogical features include end-of-chapter study questions, self-assessment questionnaires, open-ended questions to stimulate readers to think about their implicit theories, and written skill exercises to increase students? skill development

Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.

Through a long public life and short presidency, Herbert Hoover carefully cultivated reporters and media owners as he rose from a relief administrator to president of the United States. During his service to government, he held the conviction that journalists were to be manipulated and mistrusted. When the nation fell into economic disaster, Hoover's misconceptions about the press and press relations exacerbated a national calamity. This book traces the entire history of Hoover's relationship with magazines, newspapers, newsreel organizations, and radio, and demonstrates how an attitude toward the U.S. press can help or hinder a public figure throughout his career. The book draws upon diaries of Hoover aides, oral histories from journalists and other media figures, newspaper and magazine clippings, radio broadcasts, newsreels, public documents, archival manuscripts, and a plethora of published secondary books and articles. This may be the most complete and best-documented study of a single president and the media.

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial Times

"The only continuing source that helps users analyze, plan, design, evaluate, and manage integrated telecommunications networks, systems, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field. An ideal reference source for both newcomers as well as seasoned specialists, the Encyclopedia covers seven key areas--Terminals and Interfaces; Transmission; Switching, Routing, and Flow Control; Networks and Network Control; Communications Software and Protocols; Network and system Management; and Components and Processes."

How do people make music - and how does this activity relate to the policies of governments and the music industry? What is the relationship between live music and music we hear on the radio, or in music videos? How has the digital revolution affected music-making in industrialised and in developing nations? In Media Policy and Music Activity, Krister Malm and Roger Wallis look in depth at the relationships between policies governing the output of the music media and music activity in society. A practical base in case study material is combined with a broad theoretical framework for understanding the music media.