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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Television, Power, and the Public in Russia (Paperback): Ellen Mickiewicz Television, Power, and the Public in Russia (Paperback)
Ellen Mickiewicz
R944 Discovery Miles 9 440 Ships in 10 - 15 working days

The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assimilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual's relationship to the media.

Pulitzer - A Life in Politics, Print, and Power (Paperback): James McGrath Morris Pulitzer - A Life in Politics, Print, and Power (Paperback)
James McGrath Morris
R490 Discovery Miles 4 900 Ships in 18 - 22 working days

In nineteenth-century industrial America, while Carnegie provided the steel, Rockefeller the oil, Morgan the money, and Vanderbilt the railroads, Pulitzer ushered in the modern mass media.

James McGrath Morris chronicles the epic story of Joseph Pulitzer, a Jewish Hungarian immigrant who amassed great wealth and extraordinary power during his remarkable rise through American politics and journalism. Based on years of research and newly discovered documents, "Pulitzer" is a classic, magisterial biography. It is a gripping portrait of the media baron who transformed American journalism into a medium of mass consumption and immense influence, and of the grueling legal battles he endured for freedom of the press that changed the landscape of American newspapers and politics.

Digital Economic Dynamics - Innovations, Networks and Regulations (Paperback, Softcover reprint of hardcover 1st ed. 2007):... Digital Economic Dynamics - Innovations, Networks and Regulations (Paperback, Softcover reprint of hardcover 1st ed. 2007)
Paul J.J. Welfens, Mathias Weske
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book analyzes the dynamics and impacts of software development and discusses new institutional and economic changes in the context of digital market economies. Regulatory approaches in OECD countries are compared and country studies evaluated with respect to innovation and welfare aspects. The book furthermore examines telecommunications regulation of fixed line networks, cable TV and mobile communications. Also discusses the role of EU framework regulation and issues of market power.

Telecommunication Markets - Drivers and Impediments (Paperback, Softcover reprint of hardcover 1st ed. 2009): Brigitte Preissl,... Telecommunication Markets - Drivers and Impediments (Paperback, Softcover reprint of hardcover 1st ed. 2009)
Brigitte Preissl, Justus Haucap, Peter Curwen
R4,077 Discovery Miles 40 770 Ships in 18 - 22 working days

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book 's 24 chapters.

Peer-to-Peer Video - The Economics, Policy, and Culture of Today's New Mass Medium (Paperback, Softcover reprint of... Peer-to-Peer Video - The Economics, Policy, and Culture of Today's New Mass Medium (Paperback, Softcover reprint of hardcover 1st ed. 2008)
Eli M. Noam, Lorenzo Maria Pupillo
R2,664 Discovery Miles 26 640 Ships in 18 - 22 working days

Peer-to-Peer (P2P) networks allow individuals to share digital content files in real time. They facilitate communication and promote community without hierarchy or strict control. This book applies economic principles to analyze and understand the P2P phenomenon. It also provides numerous contemporary examples from the US and around the world to shed light on the implications of P2P as a mass medium, considering such issues as pricing, licensing, security, and regulation.

Preserving Digital Information (Paperback, Softcover reprint of hardcover 1st ed. 2007): Henry Gladney Preserving Digital Information (Paperback, Softcover reprint of hardcover 1st ed. 2007)
Henry Gladney
R1,421 Discovery Miles 14 210 Ships in 18 - 22 working days

Cultural history enthusiasts have asserted the urgent need to protect digital information from imminent loss. This book describes methodology for long-term preservation of all kinds of digital documents. It justifies this methodology using 20th century theory of knowledge communication, and outlines the requirements and architecture for the software needed. The author emphasizes attention to the perspectives and the needs of end users.

New Television, Old Politics - The Transition to Digital TV in the United States and Britain (Paperback): Hernan Galperin New Television, Old Politics - The Transition to Digital TV in the United States and Britain (Paperback)
Hernan Galperin
R953 Discovery Miles 9 530 Ships in 10 - 15 working days

This book examines the economic, political, and technological forces that are shaping the future of broadcasting in advanced industrialized nations by comparing the transition from analog to digital TV in the US and Britain. Digital TV involves a major reordering of the broadcast sector that requires governments to rethink governance tools for the digital media era. By looking at how the transition is unfolding in these nations, the book uncovers the political underpinnings of the emerging governance regime for digital communications and explores the implications of the transition for the development of the Information Society in the US and Europe. The findings challenge much conventional wisdom about media deregulation and the globalization of communications. The transition to digital TV has not weakened but rather reinforced government control over broadcasting. Moreover, contrary to what many globalization theories would predict, it has reinforced preexisting differences in the organization of media across nations.

Media, Voice, Space and Power - Essays of Refraction (Paperback): Nick Couldry Media, Voice, Space and Power - Essays of Refraction (Paperback)
Nick Couldry; Preface by Jonathan Gray
R1,265 Discovery Miles 12 650 Ships in 10 - 15 working days

Nick Couldry is one of the world's leading analysts of media power and voice, and has been publishing widely for 25 years. This volume, published 20 years after The Place of Media Power, brings together a rich collection of essays from his earliest to his latest writings, some of them hard to access, plus two previously unpublished chapters. The book's 15 chapters cover a variety of themes from voice to space, from Big Data to democracy, and from art to reality television. Taken together, they give a unique insight into the range of Couldry's interests and passions. Throughout, Couldry's commitment to connecting media research to wider debates in philosophy and social theory is clear. A substantial Afterword reflects on the common themes that run throughout his work and this volume, and the particular challenges of grasping media's contribution to social order in an age of datafication. A preface by leading US media scholar Jonathan Gray sets these essays in context. The result is an exciting and clearly-written text that will interest students and researchers of media, culture and social theory across the world.

Selected Letters of Clive Bell - Art, Love and War in Bloomsbury (Hardcover): Mark Hussey Selected Letters of Clive Bell - Art, Love and War in Bloomsbury (Hardcover)
Mark Hussey
R1,696 R1,373 Discovery Miles 13 730 Save R323 (19%) Ships in 18 - 22 working days

Clive Bell was a pivotal member of the Bloomsbury Group. His marriage to Vanessa Bell and his, at times tempestuous, relations with his sister-in-law Virginia Woolf form important strands in the cultural history of modernism. A tireless champion of modernist art, a committed pacifist and conscientious objector, Bell produced a huge body of correspondence with many of the leading artistic and political figures of his time. His lively, witty, highly opinionated letters are a window into the turbulence of the early twentieth century, populated by friends and acquaintances including T. S. Eliot, Katherine Mansfield, Pablo Picasso and Jean Cocteau, as well as his Bloomsbury set, Desmond MacCarthy, Leonard and Virginia Woolf, Duncan Grant, Maynard Keynes, Roger Fry and Vanessa Bell. Arranged in eight categories - Bloomsbury Circles; Virginia; War; Arts and Letters; To the Editor; Francophile; Travels; Love, Gossip, Home - this selection emphasises Bell's enormously varied life and interests. Born in the reign of Queen Victoria and living long enough to have been able to hear the Beatles on the radio, these letters demonstrate that Bell's appetite for art, for love and for peace never flagged.

The Man Time Forgot - A Tale of Genius, Betrayal, and the Creation of Time Magazine (Paperback): Isaiah Wilner The Man Time Forgot - A Tale of Genius, Betrayal, and the Creation of Time Magazine (Paperback)
Isaiah Wilner
R380 Discovery Miles 3 800 Ships in 18 - 22 working days

Friends, collaborators, and childhood rivals, Briton Hadden and Henry R. Luce were not yet twenty-five when they started "Time," the first newsmagazine, at the outset of the Roaring Twenties. By age thirty, they were both millionaires, having laid the foundation for a media empire. But their partnership was explosive and their competition ferocious, fueled by envy as well as love. When Hadden died at the age of thirty-one, Luce began to meticulously bury the legacy of the giant he was never able to best.

In this groundbreaking, stylish, and passionate biography, Isaiah Wilner paints a fascinating portrait of Briton Hadden--genius and visionary--and presents the first full account of the birth of "Time," while offering a provocative reappraisal of Henry R. Luce, arguably the most significant media figure of the twentieth century.

Isaiah Wilner is a writer for New York magazine. He attended Yale University and was editor in chief of the Yale Daily News. He lives in Brooklyn, New York.

Niche News - The Politics of News Choice (Paperback): Natalie Jomini Stroud Niche News - The Politics of News Choice (Paperback)
Natalie Jomini Stroud
R1,100 Discovery Miles 11 000 Ships in 10 - 15 working days

Fox News, MSNBC, The New York Times, The Wall Street Journal, The Rush Limbaugh Show, National Public Radio--a list of available political media sources could continue without any apparent end. Niche News investigates how people navigate these choices. It asks whether people are using media sources that express political views matching their own, a behavior known as partisan selective exposure. By looking at newspaper, cable news, news magazine, talk radio, and political website use, this book offers the most comprehensive look to-date at the extent to which partisanship influences our media selections. Using data from numerous surveys and experiments, the results provide broad evidence about the connection between partisanship and news choices. Niche News also examines who seeks out likeminded media and why they do it. Perceptions of partisan biases in the media vary--sources that seem quite biased to some don't seem so biased to others. These perceptual differences provide insight into why some people select politically likeminded media--a phenomenon that is democratically consequential. On one hand, citizens may become increasingly divided from using media that coheres with their political beliefs. In this way, partisan selective exposure may result in a more fragmented and polarized public. On the other hand, partisan selective exposure may encourage participation and understanding. Likeminded partisan information may inspire citizens to participate in politics and help them to organize their political thinking. But, ultimately, the partisan use of niche news has some troubling effects. It is vital that we think carefully about the implications both for the conduct of media research and, more broadly, for the progress of democracy.

Tracking the Audience - The Ratings Industry From Analog to Digital (Paperback): Karen Buzzard Tracking the Audience - The Ratings Industry From Analog to Digital (Paperback)
Karen Buzzard
R1,455 Discovery Miles 14 550 Ships in 10 - 15 working days

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice s history from its early beginnings up to its most recent advances.
Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry.


Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.

Media Concentration and Democracy - Why Ownership Matters (Hardcover): C. Edwin Baker Media Concentration and Democracy - Why Ownership Matters (Hardcover)
C. Edwin Baker
R1,385 Discovery Miles 13 850 Ships in 10 - 15 working days

Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It also shows that dispersal is likely to result in more owners who will reasonably pursue socially valuable journalistic or creative objectives rather than a socially dysfunctional focus on the 'bottom line'. The middle chapters answer those agents, including the Federal Communication Commission, who favor 'deregulation' and who argue that existing or foreseeable ownership concentration is not a problem. The final chapter evaluates the constitutionality and desirability of various policy responses to concentration, including strict limits on media mergers.

And You Know You Should Be Glad - A True Story of Lifelong Friendship (Paperback): Bob Greene And You Know You Should Be Glad - A True Story of Lifelong Friendship (Paperback)
Bob Greene
R469 Discovery Miles 4 690 Ships in 18 - 22 working days

A highly personal and moving true story of friend-ship and remembrance from the New York Times bestselling author of Duty and Be True to Your School Growing up in Bexley, Ohio, population 13,000, Bob Greene and his four best friends -- Allen, Chuck, Dan, and Jack -- were inseparable. Of the four, Jack was Bob's very best friend, a bond forged from the moment they met on the first day of kindergarten. They grew up together, got into trouble together, learned about life together -- and were ultimately separated by time and distance, as all adults are. But through the years Bob and Jack stayed close, holding on to the friendship that had formed years before. Then the fateful call came: Jack was dying. And in this hour of need, as the closest of friends will do, Bob, Allen, Chuck, and Dan put aside the demands of their own lives, came together, and saw Jack through to the end of his journey. Tremendously moving, funny, heart-stirring, and honest, And You Know You Should Be Glad is an uplifting exploration of the power of friendship to uphold us, sustain us, and ultimately set us free.

Communication And Democratic Reform In South Africa (Paperback, Revised): Robert B. Horwitz Communication And Democratic Reform In South Africa (Paperback, Revised)
Robert B. Horwitz
R1,125 Discovery Miles 11 250 Ships in 10 - 15 working days

The book examines the reform of the communication sector in South Africa as a detailed and extended case study in political transformation - the transition from apartheid to democracy. The reform of broadcasting, telecommunications, the state information agency and the print press from apartheid-aligned apparatuses to accountable democratic institutions took place via a complex political process in which civil society activism, embodying a post-social democratic ideal, largely won out over the powerful forces of formal market capitalism and older models of state control. In the cautious acceptance of the market, the civil society organizations sought to use the dynamism of the market while thwarting its inevitable inequities. Forged in the crucible of a difficult transition to democracy, communication reform in South Africa was navigated between the National Party's embrace of the market and the African National Congress leadership's default statist orientation.

The Economics and Financing of Media Companies - Second Edition (Paperback, 2 Revised Edition): Robert G. Picard The Economics and Financing of Media Companies - Second Edition (Paperback, 2 Revised Edition)
Robert G. Picard
R1,084 Discovery Miles 10 840 Ships in 18 - 22 working days

The Economics and Financing of Media Companies employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. The book is a wide-ranging survey of the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, how they are structured and operated, why failure rates are so high and how media companies cope with that failure, how digitalization has helped and harmed media, the changing roles of audiences and advertisers, and how distribution systems affect company structures, costs, and operations. The book contains a wealth of information important for both those who work in and study media industries and companies. It goes beyond simplistic explanations to explain how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

E-Life after the Dot Com Bust (Paperback, Softcover reprint of hardcover 1st ed. 2004): Brigitte Preissl, Harry Bouwman,... E-Life after the Dot Com Bust (Paperback, Softcover reprint of hardcover 1st ed. 2004)
Brigitte Preissl, Harry Bouwman, Charles Steinfield
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

After the dramatic failures of the dot coms in 2000 and 2001, many observers were quick to report on the death of electronic commerce. Investor confidence sagged, stock prices of technology firms in nearly all of the related sectors suffered. In reality, the picture is not nearly as dismal as the press would have us believe. E-commerce is not dead, but it has moved beyond its overhyped beginning stage. This book is an effort to sort through the hype, providing a realistic assessment of the state of electronic commerce today, and the important areas of opportunity and challenge for tomorrow. The book sees all kind of developments where e-business is becoming an integral part of 'traditional' business processes, with special emphasis on practical and policy importance. E-commerce scholars from a number of disciplines and countries contribute to assess the impact of the dot com bust and the current state of e-commerce.

The Economics and Financing of Media Companies - Second Edition (Hardcover, 2 Rev Ed): Robert G. Picard The Economics and Financing of Media Companies - Second Edition (Hardcover, 2 Rev Ed)
Robert G. Picard
R2,324 Discovery Miles 23 240 Ships in 18 - 22 working days

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

A Normative Theory of the Information Society (Hardcover): Alistair S. Duff A Normative Theory of the Information Society (Hardcover)
Alistair S. Duff
R4,630 Discovery Miles 46 300 Ships in 10 - 15 working days

There is a clear need for a systematic, integrative, and rigorous normative theory of the information society. In this book, Duff offers a prescriptive theory to help to guide the academic and policy communities as they debate the future shape of emerging post-industrial, information-based societies. He argues that information policy needs to become anchored in a left-liberal philosophy which foregrounds a feasible permutation of the core ideals of freedom, equality and brotherhood. The information society, if it is to be worth having at all, cannot be allowed to be largely the outcome of the free play of market forces and technological determinism. The social structure, including the information economy, must be subjected to a regulatory axiological system as explicated by some leading proponents of social democracy. This text will be of interest to scholars and students at the cutting edge of information studies, journalism and media, computer science, sociology, politics, philosophy, management and law.

Scandal and Civility - Journalism and the Birth of American Democracy (Paperback): Marcus Daniel Scandal and Civility - Journalism and the Birth of American Democracy (Paperback)
Marcus Daniel
R915 Discovery Miles 9 150 Ships in 10 - 15 working days

A new breed of journalists came to the fore in post-revolutionary America--fiercely partisan, highly ideological, and possessed of a bold sense of vocation and purpose as they entered the fray of political debate. Often condemned by latter-day historians and widely seen in their own time as a threat to public and personal civility, these colorful figures emerge in this provocative new book as the era's most important agents of political democracy.
Through incisive portraits of the most influential journalists of the 1790s--William Cobbett, Benjamin Franklin Bache, Philip Freneau, Noah Webster, John Fenno, and William Duane--Scandal and Civility moves beyond the usual cast of "revolutionary brothers" and "founding fathers" to offer a fresh perspective on a seemingly familiar story. Marcus Daniel demonstrates how partisan journalists, both Federalist and Democratic-Republican, were instrumental in igniting and expanding vital debates over the character of political leaders, the nature of representative government, and, ultimately, the role of the free press itself. Their rejection of civility and self-restraint--not even icons like George Washington were spared their satirical skewerings--earned these men the label "peddlers of scurrility." Yet, as Daniel shows, by breaking with earlier conceptions of "impartial" journalism, they challenged the elite dominance of political discourse and helped fuel the enormous political creativity of the early republic.
Daniel's nuanced and penetrating narrative captures this key period of American history in all its contentious complexity. And in today's climate, when many decry media "excesses" and the relentlessly partisan and personal character of political debate, his book is a timely reminder that discord and difference were essential to the very creation of our political culture.

Television Goes Digital (Paperback, Softcover reprint of hardcover 1st ed. 2009): Darcy Gerbarg Television Goes Digital (Paperback, Softcover reprint of hardcover 1st ed. 2009)
Darcy Gerbarg
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they're all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go.

This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

The Road to Wicked - The Marketing and Consumption of Oz from L. Frank Baum to Broadway (Hardcover, 1st ed. 2018): Kent... The Road to Wicked - The Marketing and Consumption of Oz from L. Frank Baum to Broadway (Hardcover, 1st ed. 2018)
Kent Drummond, Susan Aronstein, Terri L. Rittenburg
R2,821 Discovery Miles 28 210 Ships in 10 - 15 working days

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful-Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Im Netz Der Nachricht - Die Newsroom-Strategie ALS Pr-Roman (German, Hardcover, 2012 ed.): Thomas Holzinger, Martin Sturmer Im Netz Der Nachricht - Die Newsroom-Strategie ALS Pr-Roman (German, Hardcover, 2012 ed.)
Thomas Holzinger, Martin Sturmer
R961 Discovery Miles 9 610 Ships in 18 - 22 working days

Die beiden Kommunikationsprofis zeichnen in ihrem Roman ein Sittenbild der aktuellen Medienlandschaft und liefern zugleich ein Beispiel dafur, wie die Newsroom-Strategie in der Unternehmenskommunikation umgesetzt werden kann. Im Mittelpunkt steht dabei die Nachricht als altester und schwierigster Teil der menschlichen Massenkommunikation: knapp, schnell und bedeutend. Die moderne Kommunikationsabteilung wird zum Newsroom, der multimedial und grenzenlos agiert und alle Zielgruppen auf allen Plattformen bedient von der Lokalzeitung bis Twitter."

Media Management and Artificial Intelligence - Understanding Media Business Models in the Digital Age (Paperback): Alex Connock Media Management and Artificial Intelligence - Understanding Media Business Models in the Digital Age (Paperback)
Alex Connock
R1,400 Discovery Miles 14 000 Ships in 9 - 17 working days

* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally * Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector. * Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice. * Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries.

The Economics of Mobile Telecommunications (Hardcover, New): Harald Gruber The Economics of Mobile Telecommunications (Hardcover, New)
Harald Gruber
R3,354 R2,830 Discovery Miles 28 300 Save R524 (16%) Ships in 10 - 15 working days

The mobile telecommunications industry is one of the most rapidly growing sectors around the world. This book offers a comprehensive economic analysis of the main determinants of growth in the industry. Harald Gruber demonstrates the importance of competitive entry and the setting of technological standards, both of which play a central role in their contribution to the fast diffusion of technology. Detailed country studies provide empirical evidence for the development of the main themes: the diffusion of mobile telecommunications services, the pricing policies in network industries, the role of entry barriers such as radio spectrum and spectrum allocation procedures. This research-based survey will appeal to a wide range of applied industrial economists within universities, government and the industry itself.

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