Based on new interviews and never-before-seen archival materials, ""Woodward and Bernstein"" takes a fresh, thought-provoking look at this unlikely journalistic duo. Thrown together by fate or luck, Woodward and Bernstein changed the face of journalism and the American presidency. For the first time, Shepard separates myth from reality as she traces the lives of the iconic journalists before and after Watergate.

Opting out of Digital Media showcases the role of human agency and cultural identity in the development and use of digital technologies. Based on academic research, news and trade reports, popular culture and 105 in-depth interviews, this book explores the contemporary "opting out" trend. It focuses directly on people's intentions and the many reasons why they engage with or reject digital technologies. Author Bonnie Brennen illustrates the nuanced thinking and numerous reasons why people choose to use some new technologies and reject others. Some interviewees opt out of digital technologies because of their ethical, political, environmental, religious or cultural beliefs. Other people consider new media superficial diversions that do not meet their expectations, needs or interests while some citizens worry about issues of privacy and security and reject digital technologies because of their fears. Still other people construct their cultural identities through the choices they make about their use of new media. In many cases the use or nonuse of digital technologies offers specific representations of how people assert their independence, authority and agency over new media, while in some cases the choices that people make about new technologies also illustrate their class position or socioeconomic status. Opting Out of Digital Media responds to the growing opting out trend, addressing the developments in the unplugging phenomenon. It serves as the ideal text for any reader interested in the role of digital technologies in our lives and how it has become a part of a mainstream movement.

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

The television broadcasting culture of Pakistan was changed dramatically in 2002. The President, General Pervez Musharraf, introduced a policy of liberalisation that enabled controversial issues such as honour killings, adultery, stoning to death, domestic violence, marriage after divorce and homosexuality to be increasingly depicted on screen. Women and TV Culture in Pakistan is the first in-depth analysis of this change in television content. Munira Cheema focuses on how `gender issues' are dealt with on TV and examines the impact this has on female viewers. In Pakistan, television is often the only way in which women can access the public sphere (except through male guardians) and this book evaluates how TV content allows them to navigate their intersecting identities as Muslims, women and Pakistanis. At a time when religious conservatism is on the rise in the country, this book investigates why producers choose to focus on gender-based issues and the extent to which religion dictates social behaviour and broadcasting choices. Based on interviews with women viewers in Karachi as well as industry professionals including writers, directors and ratings experts, the research is a much-needed and original contribution to global television studies and gender studies.

Most current research on the evolution of China's propaganda discourse only touches upon recent variations of official propaganda rhetoric grounded in popular media. Here, the research is extended by tapping into the most recently released popular cultural media narratives such as online documentaries, films, TV drama serials and education programs, all of which are enlisted and co-opted by the state for propaganda goals. This book maps out the cutting-edge expansions of official propaganda that are embedded in the entertainment industry of contemporary China. Its case studies bring to light the progression of the mainstream propaganda discourse in terms of its merging, cooperation and compromise with the commercial features of both the traditional and newly-emerging entertainment media. In particular, it examines a group of mass entertainment products which include two best-selling mainstream blockbusters, two on-line commercial web documentaries, the China Central Television Moon Festival Gala series, socialist revolutionary TV drama serials, and a prime time science and education program. In so doing, it forefronts the up-to-date developments and novelties of state propaganda: its motives, reasoning and approaches within the mediasphere of today's China. Illustrating how the CCP propaganda apparatus and tactics evolve and become embedded in popular media products, this book will be of interest to students and scholars of Chinese studies, Media Studies and Popular Cultural Studies.

In recent years marketing has played an ever more important role for daily newspapers and popular magazines. The reader's continuing buying restraint, falling sales, reductions in advertising income and the loss of classified advertising to the Internet, are all symptoms of a crisis. This forces publishing houses to optimize operational processes. Not least the growing competition, both with electronic media and between publishers leads to an ever-increasing importance of the marketing department for the success of the business. Peter Brummund, who has spent years in leading positions in the branch himself, takes a look at this business aspect of the press. In keeping with the practical needs of the specialist reader, the author summarizes the sales and marketing structures of the press: the "classical" and the new marketing channels, engendered by new technology such as the Internet, digital printing and satellite transmissions. The different marketing channels using subscriptions, individual sales, readers clubs and direct marketing are explained in detail, as are elementary mechanisms such as disposition, remittance, fixed prices and discounts. The way press wholesalers function is presented with the general technical and legal conditions and enlarged upon using concrete case studies.

The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assimilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual's relationship to the media.

The guru of high technology and a man whose "slightest utterance can move stocks" (The Wall Street Journal) presents a clear, cogent vision of the future of telecommunications; what it will mean in our everyday lives; and how savvy investors can get on the bandwagon today.

With his books (including the groundbreaking Microcosm), top-selling newsletter, testimony before Congress, and annual Telecosm conferences, George Gilder has become the premier prophet of bandwidth and connectivity. In this revised version of Telecosm, Gilder takes technology buffs and investors on a mind-bending tour inside the worldwide webs of glass and light, explaining how fiber optics and wireless breakthroughs are pushing new technologies and new companies to the fore.

In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented massmedia in America.

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

This is a state-of-the-art survey of an emerging area of study in media, communication and cultural studies, mobility studies and mobile communications. 'Mobile socialities' demarcates a new area of research that captures people's various and contrary experiences of media in relation to their mobilities and socialities. The chapters in this volume are written by a range of international scholars offering a comprehensive overview and source of inspiration for a diverse range of topics on the contingent practices and finite resources of people and media on the move. The book demonstrates through empirical and theoretical research how mobile socialities is a generative concept for thinking through power, identity and the contexts of media in public and mediated spaces, work and everyday life, addressing a spectrum of mobile socialities and lived politics. The research and various cases make visible previously hidden, or obscured, social practices and allow us to rethink the meanings of mobility, digital media or the home in these examples of people living within the centre and peripheries of society. The Handbook establishes mobile socialities as a new area of academic enquiry, ideal for advanced undergraduate students and scholars across the disciplines of media, communication and cultural studies, anthropology, cultural geography and sociology.

Based on new interviews and never-before-seen archival materials, ""Woodward and Bernstein"" takes a fresh, thought-provoking look at this unlikely journalistic duo. Thrown together by fate or luck, Woodward and Bernstein changed the face of journalism and the American presidency. For the first time, Shepard separates myth from reality as she traces the lives of the iconic journalists before and after Watergate.

Exploring Science Communication demonstrates how science and technology studies approaches can be explicitly integrated into effective, powerful science communication research. Through a range of case studies, from climate change and public parks to Facebook, museums, and media coverage, it helps you to understand and analyse the complex and diverse ways science and society relate in today's knowledge intensive environments. Notable features include: A focus on showing how to bring academic STS theory into your own science communication research Coverage of a range of topics and case studies illustrating different analyses and approaches Speaks to disciplines across Media & Communication, Science & Technology Studies, Health Sciences, Environmental Sciences and related areas. With this book you will learn how science communication can be more than just about disseminating facts to the public, but actually generative, leading to new understanding, research, and practices.

A titan of modern media, Viacom Chair-man Sumner Redstone reveals how he battled his way to become the head of one of the world's great media empires, and the richest man in entertainment.

In one of the most fascinating business autobiographies of this or any other year, Sumner Redstone tells the unvarnished story of how he overcame every obstacle to build a vast media and entertainment engine that includes Paramount Pictures, MTV, Nickelodeon, Blockbuster, Simon & Schuster, and now CBS. A larger-than-life figure in the grand tradition of the Hearsts, Paleys, and Pulitzers, and voted in a recent survey of 600 corporate executives as the number-one most inspiring CEO, this is the man who can truly say, "I am Viacom."

A Passion to Win gives a riveting look behind the scenes at the highly charged negotiations that won Redstone both Viacom and Paramount. The book reveals the intense business calculations and strong emotions of Redstone's head-to-head confrontations with such adversaries as Barry Diller and H. Wayne Huizenga. A Passion to Win takes the reader along on the financial roller-coaster ride that began when Blockbuster went into the tank, risking Redstone's fortune and life's work. By the end of that ride, Redstone had righted his company and revolutionized the video industry. In a world of high-visibility corporate battles, Redstone pulls no punches. This is the man who faced down a pack of thugs when they threatened producer Bob Evans during the filming of The Cotton Club. And this is a book that shows the reader what it takes to win.

Behind it all is the same iron will that helped Redstone to survive a deadly fire at Boston's Copley Plaza Hotel by clinging with one hand to a third-story ledge before being rescued -- with burns so severe over nearly half his body that doctors feared he would die.

Born in a Boston tenement, he graduated first in his class at Boston Latin, went through Harvard in three years, was chosen for a special cryptography unit in the U.S. Army whose assignment was to crack Japanese codes during World War II, then, after Harvard Law School, successfully pleaded cases before the U.S. Court of Appeals and the U.S. Supreme Court -- all of this before embarking on his astounding business career.

Never before has Sumner Redstone revealed himself so candidly, and now, with the assistance of writer Peter Knobler (who co-wrote attorney Daniel Petrocelli's bestseller Triumph of Justice, about the O.J. Simpson civil suit), he has produced an inspirational life story that will command major attention.

This book examines the reasons behind the declining fortunes of public access channels. Public access, which provided perhaps the boldest experiment in popular media democracy, is in steep decline. While some have argued it is technologically outmoded, Caterino argues that the real reason lies with the rise of a neo-liberal media regime. This regime creates a climate in which we can understand these changes. This book considers the role of neo-liberalism in transforming notions of public obligations and regulation of media that have impacted non-profit media, specifically public access. Neo-liberalism has tried to eliminate public forums and public discourse and weakens institutions of civil society. Though social media is often championed as an arena of communicative freedom, Caterino argues that neo-liberalism has created a colonized social media environment that severely limits popular democracy.

Here, for the first time, is the private and most intimate correspondence of one of America's most influential and incisive journalists--Hunter S. Thompson. In letters to a Who's Who of luminaries from Norman Mailer to Charles Kuralt, Tom Wolfe to Lyndon Johnson, William Styron to Joan Baez--not to mention his mother, the NRA, and a chain of newspaper editors--Thompson vividly catches the tenor of the times in 1960s America and channels it all through his own razor-sharp perspective. Passionate in their admiration, merciless in their scorn, and never anything less than fascinating, the dispatches of The Proud Highway offer an unprecedented and penetrating gaze into the evolution of the most outrageous raconteur/provocateur ever to assault a typewriter.

This book makes the startling case that North Americans were getting on the "information highway" as early as the 1700's, and have been using it as a critical building block of their social, economic, and political world ever since.

By the time of the founding of the United States, there was a postal system and roads for the distribution of mail copyright laws to protect intellectual property, and newspapers, books, and broadsides to bring information to a populace that was building a nation on the basis of an informed electorate. In the 19th century, Americans developed the telegraph, telephone, and motion pictures, inventions that further expanded the reach of information. In the 20th century they added television, computers, and the Internet, ultimately connecting themselves to a whole world of information.

From the beginning North Americans were willing to invest in the infrastucture to make such connectivity possible. This book explores what the deployment of these technologies says about American society. The editors assembled a group of contributors who are experts in their particular fields and worked with them to create a book that is fully integrated and cross-referenced.

In this short book, Evans interrogates the implications of VR's re-emergence into the media mainstream, critiquing the notion of a VR revolution by analysing the development and ownership of VR companies while also exploring the possibilities of immersion in VR and the importance of immersion in the interest and ownership of VR enterprises. He assesses how the ideologies and desires of both computer programmers and major Silicon Valley industries may influence how VR worlds are conceived and experienced by users while also exploring the mechanisms that create the immersive experience that underpins interest in the medium.

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

This is the first scholarly history of Fox from its origins in 1904 to the present. It builds upon research and histories of individual periods to describe how one company responded to a century-long evolution of the audience, nationally and globally. In the beginning, William Fox grabbed a once-in-a-millennium opportunity to build a business based on a genuinely new art form. This study explores the enduring legacy of F.W. Murnau, Will Rogers, Shirley Temple, John Ford, Spyros Skouras, George Lucas, James Cameron, and many others, offering discussion of those behind and in front of the camera, delving deeply into the history and evolution of the studio. Key films covered include The Iron Horse, The Grapes of Wrath, How Green Was My Valley, Forever Amber, All About Eve, Cleopatra, The Sound of Music, Planet of the Apes, Star Wars, Titanic, and Fight Club, providing an extensive look at the successes and flops that shaped not only Twentieth Century Fox, but the entire Hollywood landscape. Through a chronological study, the book charts the studio's impact right up to the present day, providing a framework to allow us to look to the future of moviemaking and film consumption. Lively and fresh in its approach, this book is a comprehensive study of the studio for scholars, students, and enthusiasts of Hollywood cinema, film history, and media industries.

Sarah Niblock and David Machin bring us a much needed book that bridges the gap between journalistic theory and practice. The authors respond to a recent and growing recognition in academia and indeed journalism of the importance of reflective practice based on consultation of the sociological literature on journalism and the media industry. There is a distinct lack of up-to-date publications on journalists at work, the most recent ethnographies having been published in the 1980s. This book will provide detailed ethnographies of eight different news production settings. Each chapter follows two news workers through their daily routines, detailing the exact nature of their jobs, the constraints they may encounter, how they cope with those constraints and finally to what extent their work can be understood through reference to the sociological theory and vice versa. Chapters include "News agencies: something to please everyone," "The roving reporter," "Photojournalism" and "The new reporter learning the ropes."
The book is set in context by two opening chapters on the "History of News" and the "Sociology of News gathering." The former holds the premise that it is impossible to understand journalistic practice, the workings of the industry, or news values and the morality of "objectivity" without looking at the way that the news industry has grown up over the past 100 or so years. The emphasis of this chapter is very much on looking forward to the ethnographies which follow. "Sociology of news gathering" similarly details the sociological theory relevant to the ensuing chapters, theories which will be constantly referred back to throughout the course of the book. The section will becomprised of a review of the sociological literature on news agencies, news gathering, news values, the public sphere and tabloidisation.
This book will be an invaluable and much-needed real-life account of reporting in the context of contemporary newsrooms. For students taking practical units in news reporting, sub-editing and even law and ethics, this text will provide the type of concrete examples they will need to consolidate their skills-based training. The ethnographies will provide case-studies against which they can compare their experiences. Most journalism and media courses require their students to complete work-based assignments which are assessed through reflective reports. This book will help students prepare for their placements by gaining a strong sense of the working environment and tasks. It will also help students raise questions about their placements to form the basis of their reports. These reports expect them to synthesise the practice of journalism with the critical accounts of the profession by academics. No other journalism text does this.

Few modern innovations have spread quite so quickly as the cell phone. This technology has transformed communication throughout the world. Mobile telecommunications have had a dramatic effect in many regions, but perhaps nowhere more than for low-income populations in countries such as Jamaica, where in the last few years many people have moved from no phone to cell phone. This book reveals the central role of communication in helping low-income households cope with poverty. The book traces the impact of the cell phone from personal issues of loneliness and depression to the global concerns of the modern economy and the transnational family. As the technology of social networking, the cell phone has become central to establishing and maintaining relationships in areas from religion to love. The Cell Phone presents the first detailed ethnography of the impact of this new technology through the exploration of the cell phone's role in everyday lives.

The diary of radio correspondent James Cassidy presents a unique view of World War II as this reporter followed the Allied armies into Nazi Germany. James Joseph Cassidy was one of 362 American journalists accredited to cover the European Theater of Operations between June 7, 1944, and the war's end. Radio was relatively new, and World War II was its first war. Among the difficulties facing historians examining radio reporters during that period is that many potential primary documents-their live broadcasts-were not recorded. In NBC Goes to War, Cassidy's censored scripts alongside his personal diary capture a front-line view during some of the nastiest fighting in World War II as told by a seasoned NBC reporter. James Cassidy was ambitious and young, and his coverage of World War II for the NBC radio network notched some notable firsts, including being the first to broadcast live from German soil and arranging the broadcast of a live Jewish religious service from inside Nazi Germany while incoming mortar and artillery shells fell 200 yards away. His diary describes how he gathered news, how it was censored, and how it was sent from the battle zone to the United States. As radio had no pictures, reporters quickly developed a descriptive visual style to augment dry facts. All of Cassidy's stories, from the panic he felt while being targeted by German planes to his shock at the deaths of colleagues, he told with grace and a reporter's lean and engaging prose. Providing valuable eyewitness material not previously available to historians, NBC Goes to War tells a "bottom-up" narrative that provides insight into war as fought and chronicled by ordinary men and women. Cassidy skillfully placed listeners alongside him in the ruins of Aachen, on icy back roads crawling with spies, and in a Belgian bar where a little girl wailed "Les Americains partent!" when Allied troops retreated to safety, leaving the town open to German re-occupation. With a journalistic eye for detail, NBC Goes to War unforgettably portrays life in the press corps. This newly uncovered perspective also helps balance the CBS-heavy radio scholarship about the war, which has always focused heavily on Edward R. Murrow and his "Murrow's Boys."

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

Are children today growing up too soon? How do they - and their parents - feel about media portrayals of sex and personal relationships? Are the media a corrupting influence, or a potentially positive and useful resource for young people? Drawing on an extensive research project, which investigated children's interpretations of sexual content in films, TV and print media, this book considers how young people (ages 9-17) use such material to understand their experiences and build their identities; and how they and their parents respond to public concerns about these issues. The book offers a clearly-written and entertaining insight into children's and parents' perspectives on these difficult issues - perspectives that are often ignored or trivialized in public debate.