Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, "Blockbusters" is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.

How six conservative media moguls hindered America and Britain from entering World War II "A damning indictment. . . . The parallels with today's right-wing media, on both sides of the Atlantic, are unavoidable."-Matthew Pressman, Washington Post "A first-rate work of history."-Ben Yagoda, Wall Street Journal As World War II approached, the six most powerful media moguls in America and Britain tried to pressure their countries to ignore the fascist threat. The media empires of Robert McCormick, Joseph and Eleanor Patterson, and William Randolph Hearst spanned the United States, reaching tens of millions of Americans in print and over the airwaves with their isolationist views. Meanwhile in England, Lord Rothermere's Daily Mail extolled Hitler's leadership and Lord Beaverbrook's Daily Express insisted that Britain had no interest in defending Hitler's victims on the continent. Kathryn S. Olmsted shows how these media titans worked in concert-including sharing editorial pieces and coordinating their responses to events-to influence public opinion in a right-wing populist direction, how they echoed fascist and anti-Semitic propaganda, and how they weakened and delayed both Britain's and America's response to Nazi aggression.

In contemporary culture, existing audiovisual recordings are constantly reused and repurposed for various ends, raising questions regarding the ethics of such appropriations, particularly when the recording depicts actual people and events. Every reuse of a preexisting recording is, on some level, a misuse in that it was not intended or at least anticipated by the original maker, but not all misuses are necessarily unethical. In fact, there are many instances of productive misuse that seem justified. At the same time, there are other instances in which the misuse shades into abuse. Documentary scholars have long engaged with the question of the ethical responsibility of documentary makers in relation to their subjects. But what happens when this responsibility is set at a remove, when the recording already exists for the taking and repurposing? Reuse, Misuse and Abuse surveys a range of contemporary films and videos that appropriate preexisting footage and attempts to theorize their ethical implications.

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

How did a loner destined for a niche domestic audience become one of the most famous writers alive? A rare look inside the making of the "Murakami Industry"-and a thought-provoking exploration of the role of translators and editors in the creation of global literary culture. Thirty years ago, when Haruki Murakami's works were first being translated, they were part of a series of pocket-size English-learning guides released only in Japan. Today his books can be read in fifty languages and have won prizes and sold millions of copies globally. How did a loner destined for a niche domestic audience become one of the most famous writers alive? This book tells one key part of the story. Its cast includes an expat trained in art history who never intended to become a translator; a Chinese American ex-academic who never planned to work as an editor; and other publishing professionals in New York, London, and Tokyo who together introduced a pop-inflected, unexpected Japanese voice to the wider literary world. David Karashima synthesizes research, correspondence, and interviews with dozens of individuals-including Murakami himself-to examine how countless behind-the-scenes choices over the course of many years worked to build an internationally celebrated author's persona and oeuvre. His careful look inside the making of the "Murakami Industry" uncovers larger questions: What role do translators and editors play in framing their writers' texts? What does it mean to translate and edit "for a market"? How does Japanese culture get packaged and exported for the West?

Since the DCMS Creative Industries Mapping Document highlighted the key role played by creative activities in the UK economy and society, the creative industries agenda has expanded across Europe and internationally. They have the support of local authorities, regional development agencies, research councils, arts and cultural agencies and other sector organisations. Within this framework, higher education institutions have also engaged in the creative agenda, but have struggled to define their role in this growing sphere of activities. Higher Education and the Creative Economy critically engages with the complex interconnections between higher education, geography, cultural policy and the creative economy. This book is organised into four sections which articulate the range of dynamics that can emerge between higher education and the creative economy: partnership and collaboration across Higher Education institutions and the creative and cultural industries; the development of creative human capital; connections between arts schools and local art scenes; and links with broader policy directions and work. Chapter 9 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://s3-us-west-2.amazonaws.com/tandfbis/rt-files/docs/Open+Access+Chapters/9781138918733_oachapter9.pdf

Get a queer perspective on communication theory! Queer Theory and Communication: From Disciplining Queers to Queering the Discipline(s) is a conversation starter, sparking smart talk about sexuality in the communication discipline and beyond. Edited by members of The San Francisco Radical Trio, the book integrates current queer theory, research, and interventions to create a critical lens with which to view the damaging effects of heteronormativity on personal, social, and cultural levels, and to see the possibilities for change through social and cultural transformation. Queer Theory and Communication represents a commitment to positive social change by imagining different social realities and sharing ideas, passions, and lived experiences. As the communication discipline begins to recognize queer theory as a vital and viable intellectual movement equal to that of Gay and Lesbian studies, the opportunity is here to take current queer scholarship beyond conference papers and presentations. Queer Theory and Communication has five objectives: 1) to integrate and disseminate current queer scholarship to a larger audience-academic and nonacademic; 2) to examine the potential implications of queer theory in human communication theory and research in a variety of contexts; 3) to stimulate dialogue among queer scholars; 4) to set a preliminary research agenda; and 5) to explore the implications of the scholarship in cultural politics and personal empowerment and transformation. Queer Theory and Communication boasts an esteemed panel of academics, artists, activists, editors, and essayists. Contributors include: John Nguyet Erni, editor of Asian Media Studies and Research & Analysis Program Board member for GLAAD Joshua Gamson, author of Freaks Talk Back: Tabloid Talk Shows and Sexual Nonconformity Sally Miller Gerahart, author, activist, and actress Judith Halberstam, author of Female Masculinity David M. Halperin, author of How to Do the History of Homosexuality E. Patrick Johnson, editor of Black Queer Studies Kevin Kumashiro, author of Troubling Education: Queer Activism and Antioppressive Pedagogy Thomas Nakayama, co-editor of Whiteness: The Communication of Social Identity A. Susan Owen, author of Bad Girls: Cultural Politics and Media Representations of Transgressive Women William F. Pinar, author of Autobiography, Politics, and Sexuality, and editor of Queer Theory in Education Ralph Smith, co-author of Progay/antigay: The Rhetorical War over Sexuality Queer Theory and Communication: From Disciplining Queers to Queering the Discipline(s) is an essential addition to the critical consciousness of anyone involved in communication, media studies, cultural studies, gender studies, and the study of human sexuality, whether in the classroom, the boardroom, or the bedroom.

The Routledge Companion to the Cultural Industries is collection of contemporary scholarship on the cultural industries and seeks to re-assert the importance of cultural production and consumption against the purely economic imperatives of the 'creative industries'. Across 43 chapters drawn from a wide range of geographic and disciplinary perspectives, this comprehensive volume offers a critical and empirically-informed examination of the contemporary cultural industries. A range of cultural industries are explored, from videogames to art galleries, all the time focussing on the culture that is being produced and its wider symbolic and socio-cultural meaning. Individual chapters consider their industrial structure, the policy that governs them, their geography, the labour that produces them, and the meaning they offer to consumers and participants. The collection also explores the historical dimension of cultural industry debates providing context for new readers, as well as critical orientation for those more familiar with the subject. Questions of industry structure, labour, place, international development, consumption and regulation are all explored in terms of their historical trajectory and potential future direction. By assessing the current challenges facing the cultural industries this collection of contemporary scholarship provides students and researchers with an essential guide to key ideas, issues, concepts and debates in the field.

Von der Facebook-Revolution bis zur Info-Atomisierung: Wie konnen sich Menschen in einer zunehmend zersplitterten und uberfluteten Kommunikationswelt uberhaupt noch miteinander verstandigen? Und welche Chancen und Potenziale ergeben sich aus diesem Umbruch?

Im SignsBook diskutieren prominente Marketing- und Kommunikationsexperten, wie die Zukunft der Kommunikation angesichts zunehmender Veranderungen aussehen wird und wie sie aktiv gestaltet werden kann. Neben dem Wandel in der taglichen (Medien-)Kommunikation wird auch der Einfluss neuer Medienformen, neuer Technik und der von Social-Media-Plattformen auf die Qualitat und den Sinngehalt der Informationen und Botschaften untersucht bis hin zu den Auswirkungen im gesellschaftlichen, kulturellen und politischen Bereich. Mit dem SignsBook setzen die Herausgeber und Autoren ein Zeichen fur eine wirkungsvolle, Erfolg bringende Kommunikation, die sich notwendigerweise an Werten wie Nachhaltigkeit, Authentizitat und Glaubwurdigkeit orientiert und dabei innovativ und zeitgemass ist. In diesem Kommunikationsfachbuch kommen neben prominenten Marketing-, Medien- und Kommunikationspersonlichkeiten kommen auch Blogger, Forscher, Fotografen, Musiker und Padagogen zu Wort."

Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B-to-B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers.

Global Cultural Economy critically interrogates the role cultural and creative industries play in societies. By locating these industries in their broader cultural and economic contexts, Christiaan De Beukelaer and Kim-Marie Spence combine their repertoires of empirical work across four continents to define the 'cultural economy' as the system of production, distribution, and consumption of cultural goods and services, as well as the cultural, economic, social, and political contexts in which it operates. Each chapter introduces and discusses a different theme, such as inclusion, diversity, sustainability, and ownership, highlighting the tensions around them to elicit an active engagement with possible and provisional solutions. The themes are explored through case studies including Bollywood, Ghanaian music, the Korean Wave, Jamaican Reggae, and the UN Creative Economy Reports. Written with students, researchers, and policy-makers in mind, Global Cultural Economy is ideal for anyone interested in the creative and cultural industries, media and cultural studies, cultural policy, and development studies.

In every field of mass communications-advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting-professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

This set of essays offers new insights into the journalistic process and the pressures American front-line reporters experienced covering World War II. Transmitting stories through cable or couriers remained expensive and often required the cooperation of foreign governments and the American armed forces. Initially, reporters from a neutral America documented the early victories by Nazi Germany and the Soviet invasion of Finland. Not all journalists strove for objectivity. During her time reporting from Ireland, Helen Kirkpatrick remained a fierce critic of that country’s neutrality. Once the United States joined the fight after the Japanese attack on Pearl Harbor, American journalists supported the struggle against the Axis powers, but this volume will show that reporters, even when members of the army sponsored newspaper, Stars and Stripes were not mere ciphers of the official line. African American reporters Roi Ottley and Ollie Stewart worked to bolster the morale of Black GIs and undermined the institutional racism endemic to the American war effort. Women front-line reporters are given their due in this volume examining the struggles to overcome gender bias by describing triumphs of Thérèse Mabel Bonney, Iris Carpenter, Lee Carson, and Anne Stringer. The line between public relations and journalism could be a fine one as reflected by the U.S. Marine Corps’ creating its own network of Marine correspondents who reported on the Pacific island campaigns and had their work published by American media outlets. Despite the pressures of censorship, the best American reporters strove for accuracy in reporting the facts even when dependent on official communiqués issued by the military. Many wartime reporters, even when covering major turning points, sought to embrace a reporting style that recorded the experiences of average soldiers. Often associated with Ernie Pyle and Bill Mauldin, the embrace of the human-interest story served as one of the enduring legacies of the conflict. Despite the importance of American war reporting in shaping perceptions of the war on the home front as well as shaping the historical narrative of the conflict, this work underscores how there is more to learn. Readers will gain from this work a new appreciation of the contribution of American journalists in writing the first version of history of the global struggle against Nazi Germany, imperial Japan, and fascist Italy.

How is labour changing in the age of computers, the Internet, and "social media" such as Facebook, Google, YouTube and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. Relying on a range of global case studies--from unpaid social media prosumers or Chinese hardware assemblers at Foxconn to miners in the Democratic Republic of Congo--Fuchs sheds light on the labour costs of digital media, examining the way ICT corporations exploit human labour and the impact of this exploitation on the lives, bodies, and minds of workers.

The internet is so central to everyday life, that it is impossible to contemplate life without it. From finding romance, to conducting business, receiving health advice, shopping, banking, and gaming, the internet opens up a world of possibilities to people across the globe. Yet for all its positive attributes, it is also an environment where we witness the very worst of human behaviour - cybercrime, election interference, fake news, and trolling being just a few examples. What is it about this unique environment that can make people behave in ways they wouldn't contemplate in real life. Understanding the psychological processes underlying and influencing the thinking, interpretation and behaviour associated with this online interconnectivity is the core premise of Cyberpsychology. The Oxford Handbook of Cyberpsychology explores a wide range of cyberpsychological processes and activities through the research and writings of some of the world's leading cyberpsychology experts. The book is divided into eight sections covering topics as varied as online research methods, self-presentation and impression management, technology across the lifespan, interaction and interactivity, online groups and communities, social media, health and technology, video gaming and cybercrime and cybersecurity. The Oxford Handbook of Cyberpsychology will be important reading for those who have only recently discovered the discipline as well as more seasoned cyberpsychology researchers and teachers.

Researching for the Media: Television, Radio and Journalism is an essential guide to researching for the media industry. It explains the role of the researcher and journalist within radio, television and journalism exploring key areas of what to expect in the job.

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Researching for the Media: Television, Radio and Journalism" offers advice and instruction on practical, ethical and legal issues which affect anyone working in these industries. Beginning with suggestions on how to think up ideas and how to devise treatments, through to general research methods and techniques and guidance on working on location at home and abroad, it uses real examples of good and bad practice from the industry. Written by an experienced researcher, writer and producer, "Researching for the Media" includes:

• Tips on finding contributors from contestants, experts and specialists through to audiences and celebrities
• How to find photographs, picture and film clips and the ethical and legal issues involved
• Advice on finding and using music and copyright issues
• How the media uses the internet and social media such as Twitter, Facebook, Instagram
• A discussion of risk assessment, codes of conduct, ethical behaviour and legal and safety issues
• A glossary of media terms, further reading and a list of helpful websites.

"The Media Welfare State: Nordic Media in the Digital Age" is the first theoretically driven book to comprehensively address the central dynamics of the digitalization of the media industry in the Nordic countries--Sweden, Norway, Denmark, Finland, and Iceland--and the ways media organizations there are transforming themselves to address the new digital environment. The authors address Nordic media industry structure and content from the standpoint of scholarly perspectives on global, regional, and local approaches to media development. Taking a comparative approach, they provide an overview of media institutions and policy throughout the region, focusing on the impact of Information and Communication Technology/Internet, and digitalization on the Nordic media sector. Illustrating the shifting media landscape in these countries, the authors draw on a wide range of cases, including developments in television, radio, the press, and the public service media institution.

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, and online/digital-providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

In this entertaining anthology, editors, writers, art directors, and publishers from such magazines as "Vanity Fair," "The New Yorker," "The New Republic," "Elle," and "Harper's" draw on their varied, colorful experiences to explore a range of issues concerning their profession. Combining anecdotes with expert analysis, these leading industry insiders speak on writing and editing articles, developing great talent, effectively incorporating art and design, and the critical relationship between advertising dollars and content. They emphasize the importance of fact checking and copyediting; share insight into managing the interests (and potential conflicts) of various departments; explain how to parlay an entry-level position into a masthead title; and weigh the increasing influence of business interests on editorial decisions. In addition to providing a rare, behind-the-scenes look at the making of successful and influential magazines, these contributors address the future of magazines in a digital environment and the ongoing importance of magazine journalism. Full of intimate reflections and surprising revelations, "The Art of Making Magazines" is both a how-to and a how-to-be guide for editors, journalists, students, and anyone hoping for a rare peek between the lines of their favorite magazines. The chapters are based on talks delivered as part of the George Delacorte Lecture Series at the Columbia School of Journalism.

Essays include: "Talking About Writing for Magazines (Which One Shouldn't Do)" by John Gregory Dunne; "Magazine Editing Then and Now" by Ruth Reichl; "How to Become the Editor in Chief of Your Favorite Women's Magazine" by Roberta Myers; "Editing a Thought-Leader Magazine" by Michael Kelly; "Fact-Checking at The New Yorker" by Peter Canby; "A Magazine Needs Copyeditors Because...." by Barbara Walraff; "How to Talk to the Art Director" by Chris Dixon; "Three Weddings and a Funeral" by Tina Brown; "The Simpler the Idea, the Better" by Peter W. Kaplan; "The Publisher's Role: Crusading Defender of the First Amendment or Advertising Salesman?" by John R. MacArthur; "Editing Books Versus Editing Magazines" by Robert Gottlieb; and "The Reader Is King" by Felix Dennis

At no other point in human history has technology played so vital and all pervasive a role in every day private and public life as now. Though the limitations imposed by nature were overcome right from the time when the project of modernity got introduced, yet the birth of new technologies have busted even the limits of industrial' technologies. The industrial age technologies suffered from the basic defect of 'producer-bias'. Consequently, they were cast in the top-down mould with little regard for individual customer preferences. The new information and communication technologies broke the reliance on mass-based production systems and resurrected the model of individualized production. This marked a paradigm shift in the production, distribution and consumption patterns of products being delivered by the 'smart' technologies. In the world of media, it meant the end of mass media monopolization of the global and local public spheres. The alternative voices became more strident and eye-catching with the arrival of the new media. A large number of media users migrated from the older mass mediated public sphere to the cyberspace, the new public sphere created by the new media. This migration was accompanied by the drift of the advertisers and the marketers to the new public sphere, granting it the legitimacy that it required in the attention economy of the new millennium. Regulatory regimes followed which raised their own controversies.

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.